MEDIA CONTACT: Lenny Bateman, President

Transcription

MEDIA CONTACT: Lenny Bateman, President
 MEDIA CONTACT: Lenny Bateman, President & CEO lenny.bateman@lagrangebank.com 706­884­6000 FOR IMMEDIATE RELEASE June 5, 2015 LaGrange Bank Gets New Name LaGrange, Ga. ­ As LaGrange Banking Company focuses on regional expansion and growth, the homegrown financial institution is embarking on a new name and brand identity. LaGrange Banking Company is changing its name to Calumet Bank, effective July 2015. Since opening in January 2008 as a community bank, LaGrange Banking Company recently expanded into the Columbus market with a branch office that opened in February 2014. The bank’s President & CEO Lenny Bateman said: “LaGrange Banking Company has been a solid company with a strong brand since its inception and throughout the recession. Yet, having branches in multiple markets with a geographically specific name creates confusion for our prospects in the Columbus market, as well as future locations. Understanding that our strength continues to be exceptional customer service in a community bank environment, we believe it’s necessary to have a name that both markets can feel is part of their own community.” In selecting a new name, careful consideration was given to not alienating the existing customer base and to choosing a name with special meaning for LaGrange. The bank also wanted a name that would help create long­term positioning of the brand and offer broad appeal across Georgia and various industries. Local firm, Kelsey Advertising & Design worked with LaGrange Bank to develop the new name and identity. After consideration of many options, the team selected Calumet Bank for its roots in LaGrange (as part of Callaway Mills) and the bank’s location in Calumet Center. Paying homage to the history of LaGrange, while still offering cutting­edge services to its customers, the bank’s new logo combines the old with the new. The font is a classic style reminiscent of the Calumet Mill era, with a logo mark that’s modern and distinctive. Transition to the new name is expected to take place through the end of third quarter 2015. Currently in development, an updated website, ​
www.calumetbank.com​
, will offer customers enhanced services with the same functionality it currently provides. LaGrange Banking Company Chairman of the Board Jared Jones said, “The name change to Calumet Bank will be a seamless transition for our customers, while enabling us to better position the bank for continued success and growth. In addition, technological advancements will allow us to further address the shifting habits of today’s banking customers.” About LaGrange Banking Company Since 2008, LaGrange Banking Company has served the community as a locally owned and managed bank dedicated to the highest levels of service. With state­of­the­art technology, LaGrange Banking Company provides customers with robust banking systems in a distinct culture of stewardship and trust. Our main office is located in LaGrange, Georgia, in Calumet Center, with an additional branch in Columbus, Georgia, on Airport Thruway. For more information, visit us online at lagrangebank.com or call 706­884­6000. # # #