resume

Cara McFadyen
135 Atkins Road
London
SW12 0AP
cfmcf@live.co.uk
07849115193
A bit about me
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I have 4 years experience in marketing and events in London.
My main skill is having the initiative, drive and knowledge to come up with a marketing plan and execute the
entire thing myself from conception to evaluation.
At my last company I was responsible for a 26% profit increase, I also created enough business to merit
hiring an assistant, who I trained and managed.
I’m looking for a marketing executive or assistant manager role that allows me to continue to be really hands
on across the marketing mix and to work in a team on bigger projects.
Key Professional Interests
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Starting CIM Diploma in Professional Marketing in April 2015 with an emphasis on Digital Strategy
Social Media
Brand development
Events
Employment
Insurance Tailors Ltd
09/12 – present
http://www.insurancetailors.com/
South West London Insurance Brokers giving highly personalised service to high-net-worth individuals.
Marketing & Communications Manager
 Develop annual marketing plan, come up with new initiatives and promotions to increase lead generation
and ultimately sales.
 Draw up, manage and reconcile budget for all marketing activities plus provide relevant reports to MD.
 Analyse, review, and report on effectiveness of marketing activities.
 Develop existing brand basics into a full brand, create brand guidelines, manage the brand strategy and
implementation across all channels.
 Research and write copy for web, blogs, press releases, award submissions and thought leadership pieces.
 Design and produce all marketing collateral.
 Develop and deliver the social media strategy increase brand awareness and engagement.
 Lead decision making around which social measurement tools and platforms the business uses including
contract negotiations.
 Website management, I also designed the current site and a new company site www.bee-insured.com
 Event planning/management – client, partners, trade shows.
The Meredith Pub Group Ltd
05/11 – 09/12
http://www.themeredithgroup.co.uk/
Family owned group comprising of pubs, restaurants, event space and cookery school/chefs table in central London,
Including The Only Running Footman in Mayfair; The Portman in Marble Arch and The House in Islington.
Events & Marketing Manager
Event Planning
 Initially employed to take restaurant/events bookings but I saw that more could be done to improve
business so I created the Events Department.
 Dealt primarily with large corporate banks alongside a host of other VIP clients. Generally the events I ran
were small/medium scale, maximum 500 guests with expenditure of £15-20k.
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Worked closely with the client, from discussing conception to hosting on the night and dealing with budgets
and feedback from clients.
 Organised product launches/ meetings/ conferences/ drinks & canapé parties/ dinners/ cookery classes/
wine tastings/ cocktail classes and wedding receptions.
 As a direct result of my work in the company, The Meredith Group made a 26% profit on the same period
the previous year, allowing me to hire an assistant as I had created additional work for myself.
Marketing of the Group
 Develop local marketing plans for each venue to deliver agreed sales
 Contribute to the development of standardised F&B and event protocols and work with relevant GMs to
support individual venue activity
 Create and manage networks and partnerships within the local community to raise venue profile amongst
referrers, opinion leaders and Local VIPs.
 Create and ensure delivery of all marketing materials and advertising for each venue, liaising with key
stakeholders and agencies as relevant.
 Develop the marketing database and CRM activity for the venues, including target lists and customer groups
and identifying new initiatives.
Starbucks
Assistant Manager
 Managed a team of 20.
 Constant training and development of the staff.
 Come up with team-building initiatives/ staff competitions.
 Complete store audits.
 Meet monthly/ annual targets through customer service and sales initiatives.
11/09 – 05/11
Aberdeen Appointments Agency
Temporary Receptionist/Administrator/PA
06/06 – 10/09
PA to Marketing Director, FMC Technologies
 Diary management for the manager and the department.
 Organised travel and accommodation in the UK and abroad.
 Arranged a business party to an event in Edinburgh organising travel, accommodation, food, drink and
executive goody bags.
 Minute taking, general office management, ordering stationary, operating switchboard, planning meetings
and lunches.
Education & Certifications
Hootsuite Certification (May 2014)
Social Media Management Dashboard. Self study, pass.
University College London – InSight Arts Event Management Course (Apr 2011)
A short course on managing events primarily in the creative industries. I learnt a lot about the technical aspect of
planning an event, budgets, logistics, administration and Health & Safety being the key focus points.
Open Degree in Social Marketing (May-Oct 2008)
Diploma of Higher Education Open (E60) - pass
 A short course looking at ethics and the behavioural changes in public perceptions brought on through
marketing and the new approach of using advertising to promote a healthier mind and environment instead
of selling a product.
(BA HONOURS) Visual Communication 2.1 (2005-2009)
Robert Gordon University, Gray’s School of Art.
 A practical and academic course that investigates the application of illustration, drawing, photography,
typography, digital technology, animation and printmaking. In my honours year I specialised in advertising,
web-design and animation.
Mackie Academy (1999-2005)
Highers
Business Management, English, French, Geography, Graphic Communication, Psychology, Fashion Design – grades A
& B (2004-2005)
Interests
Outside of work I do freelance design projects (you can view some of my work http://caramcfadyen.com/). I am a
keen boxer, regularly teaching my own class, and spend a lot of time outside exercising. There is always an
abundance of cake in the office when I’m around as I bake a lot!