Presentation White title slide

1. Promote Sydney as a cycling city
Marketing / media campaign
Attendance across events
2. Contribute to Sydney’s vibrant festival and event calendar
High quality participant experiences
Participant feedback
3. Provide an attractive entry point for people
considering or curious about bike riding
Unique events
Indicators to show events stimulate interest in bike riding
4. Engage a broad audience
to raise the profile of bike
riding in Sydney
Diverse events and audiences
Increased visitation to sydneycycleways.net
5. Support the organisations and groups who promote bike riding
Promote increased awareness & event attendance
Brand association
Sydney Rides Festival
Key objectives
• Strengthen and promote Sydney as a cycling city
• Contribute to Sydney’s vibrant festival and event calendar
• Engage a broad audience to raise the profile of bike riding in Sydney
• Provide an attractive entry point for people considering or curious about bike
riding
• Support the organisations and groups who promote bike riding in Sydney
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Sydney Rides Festival
Website Unique visitors to pages within sydneycycleways.net
Jul / Aug
Map
Sept / Oct (SRF campaign period)
Courses
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Network
Sydney Rides Festival 2015
Media
• 80 overall mentions in 2014
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2 weeks
19 events
14,289 people
Sydney Rides to Work
Sydney Rides the City
Sydney Rides the Night
Sydney Rides Festival 2015
Key dates
10 – 31 October 2015
• Sydney Rides the Park: 10 October
– Sydney Park, St Peters
• Sydney Rides to Work: 14 October
– Various locations
• Sydney Suit Ride: 14 October
– Hyde Park, CBD
• Light the City: 31 October
– The Domain, Mrs Macquaries Road
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Sydney Rides Festival 2015
Key dates
• Event program to be announced w/c 24
August
• Marketing activity to commence on 1
September
– To feature an integrated outdoor, print and
digital campaign
– Schedule of media releases will be
developed with event providers
– Campaign mainly directs to
sydneyridesfestival.net
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Sydney Rides Festival 2015
Why take part?
• Marketing support for your event
– Listing in event program
– Listing on website (sydneyridesfestival.net)
– Featured on social media
– Featured in e-newsletter
– Media support
• Activation opportunities at City events
– To be discussed with each stakeholder
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Sydney Rides Festival 2015
Matching grants
• Supports local, community-based projects. More info at http://ow.ly/MvWat
• Can offer up to $10,000 support as a ‘matched’ contribution
• Also open to for-profits who can demonstrate that the project will activate their
local precinct and partner with one or more local business or community groups to
deliver the project
• Grants open now, closing on 1 June. Notified by mid-August.
• Drop in session on 13 May, 5 – 7pm, call 9265 9171 or email
communitygrants@cityofsydney.nsw.gov.au to book
• Grant submission workshop on 12 May, 12.30 – 4.30pm at 307 Pitt Street
– Register at http://ow.ly/MvVUb
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Sydney Rides Festival 2015
How to get involved
• Submit event idea / concept by 29 May
– Form available at sydneyridesfestival.net
– James / Ben will be in touch to discuss further
• Remaining event details will be required by 31
July*, including;
– Public liability insurance
– Risk assessment
– Copy for website / brochure
– Website / booking link
– Images
* if your project relies on a grant, exceptions to this deadline can
be made
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Sydney Rides Festival 2015
Contact Details
James Adams
Campaign Manager
City of Sydney
Ben Stern
Events Officer
City of Sydney
02 9246 7307
jaadams@cityofsydney.nsw.gov.au
02 9265 9852
bstern@cityofsydney.nsw.gov.au
www.sydneyridesfestival.net
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Sydney Rides Festival 2015
Social Media
Facebook
Twitter
SydneyCycleways
@SydneyCycleway
#sydneyrides
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