Advertising Guide Apr2015

“
Contactus
isn’t about news or
‘what’s on’ listings;
nor is it a directory.
This is a magazine
that just helps to
spread the word
about our local
businesses”
Contact
us
magazines
promoting local
businesses
www.contactusmagazines.co.uk
Advertising Guide
and Booking Form
April 2015 – Christmas 2015
Contact
us
CHISWICK
Contact
us
ACTON
Contact
us
EALING
Contactus
local business magazines
and advertising service
Promoting Ealing’s shops and services;
published online and in print eight times in 2015
facts & info
Contact
us
magazines
READERS IN PRINT:
> 48,000
READERS ONLINE:
> 80,000
via copies delivered to:
• shops, cafes, libraries
• networking
meetings
1 • homes & businesses
2 • subscribers
• advertisers
via websites:
reasons to advertise
Affordable prices
and great ROI
Get straight to other
local businesses
if business-owners are your target market,
•Contactus
hits the sweet spot. As a member of
prices start at £20 for a text-only ad, going
•through
to £1000 for the back cover
Contactus content is advertiser-led: as you’ve
•chosen
to advertise with us, we’ve decided you
key local business networking groups, I guarantee
to get your message in front of hundreds of other
local business networkers
deserve to be featured before anyone else
terms of online networking, Contactus
•is inquickly
becoming the place to connect with
use advertising in Contactus as part of your
•marketing
plan, and watch as ever more visitors
connectors on Twitter and Facebook
click-through to your website, follow you on Twitter,
and like you on Facebook
get referrals and recommendations; find
•collaboration
and interaction through Contactus –
any kind of advertising, the returns come
•fromas with
repeat advertising, i.e. through helping your
join with us for plenty of B2B opportunities
• make use of your Club Contactus membership
audience become more familiar with your brand
Access online and
offline audiences
Scan this QR code on
your mobile phone to
go straight to the
‘Contactus Ealing’ website
www.contactusealing.co.uk
magazines are published both in print
•andContactus
online every two months
one flat cost, the same ad works for you in both
•theforprinted
and online versions of the magazine
printed copies are distributed to libraries, leaflet
•‘hotspots’,
networking meetings and via subscription
the online version stays online, and continues to
•show
up in Google searches (to help boost your SEO)
your ad in the online version is live-linked to your
•business
website, and your Twitter and Facebook
profiles (to help get you more followers and likes)
Original cover
•artwork
– exclusive
No-hassle
advertising
easy: book, pay and upload artwork via
•Contactus
website contactusmagazines.co.uk
no artwork? no problem – your order
•comes
with free basic artwork if you need it
each advert is also guaranteed free matching
•editorial
space, so we really get to say something
about your business
by PayPal, cheque, bank transfer
•orpay
cash to hand
Show you’re a
local business too
•
be part of something unique: Contactus is created,
designed, printed and distributed locally. It is solely
funded by advertising revenue
to Contactus
• contactusealing.co.uk
• issuu.com
• Facebook
• Twitter
• LinkedIn
Totals calculated for 12 issues between December 2012 and April 2015. Online statistics via Issuu.com.
Print figures based on circulation of 2000 per issue: estimated readership 2 readers per copy.
EALING
prices
Contactus rates
Handbook-sized,
full colour magazine
Book your ad online at:
tinyurl.com/Contactus-advertise
Single
placement
All-inclusive
price (no VAT)
Text ad
£20
Mini ad
£40
1/4 page
£80
1/2 page
£160
Full page (A5)
Back cover
£320
£1000
10% off for our
top advertisers
Reap the benefits of
being a repeat advertiser!
•
Using the Contactus Booking Form
(see overleaf), pick and pay for four ads
in advance and get 10% off the total price.
Remember to join our Facebook group:
•‘Businesses
in Ealing – Contactus’ for some
friendly interactive online networking
NEW IN 2015
CLUB
Contactus
Club Contactus - a membership and
•networking
group for all Contactus
advertisers. Your first three months free.
Details at www.contactusealing.co.uk
t us
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aling.co
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Carlene
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From reading
‘Contactus’, I found
out about businesses
I didn’t even know
existed in Ealing”
Who advertises in Contactus?
Independent, free
• local shops • restaurants • social clubs • groups
agents • sports clubs • charities • events • churches
magazines promoting • estate• schools
• items for sale • start-ups • home-based biz
Ealing shops and services
Contactus
10
ISSUE
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Who’s reading ‘Contactus Ealing’ local business magazine?
TWICE!
THINK share this
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magazinee recycling?
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Shops
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best of biz
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Chiswick
•
•
•
•
Every ad comes with:
• free basic artwork (if you need it)
• free matching editorial space
• ‘live’ links to your website, Twitter profile
and Facebook business page (this is in the
online magazine – which is online forever)
• social media boosting
• free weblink in our online Bizfinder
(this also stays ‘live’ online indefinitely)
How can Contactus
help promote your biz?
To get an idea of what we do; have a look at
• back
issues at: www.contactusealing.co.uk
Get in touch with editor-publisher
• Carlene
Bender
• Connect with me on Twitter: @ContactusEaling
• Email me: info@contactusealing.co.uk
• Send text to: 07960 392677
Contactus is also on: Facebook, LinkedIn,
• YouTube,
Instagram and Issuu (remember if
you’re searching for us online, type
Contactus as one word)
upcoming editions
‘Contactus Ealing’: May-Jun 2015 (theme: big events)
deadline: 8 May
• booking
out
online:
22 May (and in print early June)
•
‘Contactus Chiswick’: Summer 2015 (theme: restaurants)
deadline: 15 May
• booking
out
online:
29 May (and in print early June)
•
Which size ad?
Contactus magazines
ADVERTISING BOOKING FORM
Visual guide to help you choose the Contactus
advertisement that best suits your budget
January 2015 – Christmas 2015
tip: use the size of the pen in the photo
to gauge the size of the advert
Prices are for one-off advertising (discounts apply for repeart advertisers)
Full page £320
• A5 booklet: 148mm wide x
210mm tall plus 3mm bleed
full page
advert
full page
of stories
(usually 3)
plus photos
• high impact; nobody misses this!
• matching full page of stories means
you take over a whole spread
Name of your business:
Your business website:
Your name:
Twitter:
Business address:
Facebook business page:
Telephone:
Are you a home-based business?
Email:
Artwork:
coming via email
Yes
No
Contactus basic service
Please use this form to make your advertising choices
(looking to book a one-off ad? You may find it easier to book straight on our website www.contactusealing.co.uk)
Half page £160
• 132mm wide x 95mm tall
• with your matching story you’re all
over one full page
• this ad makes your business look
established and trustworthy
# Issue
half page
story plus
photo
Booking Copy
Date
Deadline Deadline Online
Out In
Print
WHICH SIZE AD? PLEASE UNDERLINE
Projected TextMini Quarter Half Full Back
ReadershipAdAd
Page Page Page Cover
11 Contactus Ealing
9 Jan
16 Jan 23 Jan early Feb 5000
£20 £40 £80
£160 £320 £1000
Jan-Feb 2015
12 Contactus Ealing
13 Mar 20 Mar 27 Mar mid-Apr 5000
£20 £40 £80
£160 £320 £1000
Mar-Apr 2015
half page
advert
13 Contactus Ealing
May-Jun 2015
15 May
22 May early Jun 5000
£20
£40
£80
£160
£320 £1000
14 Summer Special
15 May 22 May
Contactus Chiswick
29 May mid Jun 5000
£20
£40
£80
£160
£320 £1000
Quarter page £80
15 Contactus Ealing
Jul-Aug 2015
10 Jul
17 Jul
24 Jul
mid-Aug 5000
£20
£40
£80
£160
£320 £1000
• 65mm wide x 95mm tall
• our most popular size ad
• easy for the reader to notice
16 Contactus Ealing
Sep-Oct 2015
11 Sep
18 Sep
25 Sep mid-Oct 5000
£20
£40
£80
£160
£320 £1000
quarter
page
advert
quarter page
story plus
headshot
short
article
Text Mini
AdAd
Quarter Half Full Back
Page Page PageCover
17 Contactus Ealing
Christmas 2015
23 Oct
30 Oct
6 Nov
£20
£50
£100
£200
£400 £1000
18 Christmas Special
Contactus Acton
23 Oct
13 Nov
20 Nov early Dec 7000
£20
£50
£100
£200
£400 £1000
Why advertise with us?
Because you get:
• free basic artwork
• free matching editorial
• to reach out online & in print
• one flat price (no hidden extras)
• lots of social media boosting
mini-ad
Text-ad £20
• 140 characters plus your website
• ideal for announcements and just
having a presence in the magazine
• good back-up advert alongside
your regular advertising
NB: PRICE CHANGE
late Nov 15,000
Ad sizes (width x height): Text Ad - 140 characters plus your website URL (£20) *** new ad size - from January 2015 !!!! ***
Mini-ad - 42mm x 45mm (£40)
Quarter Page - 65mm x 95mm (£80) Half Page - 132mm x 95mm (£160)
Full Page - A5 148mm x 210mm (plus 3mm bleed) (£320)
Back Cover - A5 148mm x 210mm (plus 3mm bleed) (£1000)
Mini-ad £40
• 42mm wide x 45 mm tall
• great size to mix or alternate with
other size ads
• makes repeat advertising
affordable
8 May
ADVERTISING TERMS EXPLAINED
•
Booking: to book an ad is to tell me you’d
like to advertise in Contactus, and to say what
size ad you’d like. It’s not confirmed until I
receive your completed Booking Form. You
then have until the Copy Deadline to change
your mind.
text-ad
SPECIAL: Back cover sponsor £1000
• your sponsorship means we can print 5000 copies, up from our usual 1000
• reach so many more people, with excellent print, online, and social media exposure for your advert
• full page of stories explaining your business inside the magazine
• 10% discount off all Contactus advertising for a year, plus many more benefits and rewards...
•
Booking Deadline: date by which to tell me
what size ad you’d like. One week after the
Booking Deadline is the Copy Deadline...
10% off multiple bookings
After you book, what’s next...
Book and pay for 4 ads in advance
and get 10% off the total price.
Have you booked 4 or more
adverts?
Yes
Once you return this completed form
to me, we then (i) sort out the artwork;
(ii) approve your complimentary editorial;
(iii) I will invoice you; and (iv) you can pay
by any of several methods.
•
Copy Deadline: normally one week after
the Booking Deadline, this is the date by which
to provide me with artwork/photos/text etc.
It is also the last date to pull out of advertising
in that issue, or you may still be charged.
•
Date Online: this is the day when the
magazine is published online (to issuu.com/
contactusealing), and links start going out
e.g. Twitter, Facebook, LinkedIn.
further information
Signed: ..................................................
Returning this form means you have
agreed to our Terms and Conditions –
please read at www.contactusealing.co.uk
Date: ......................................................
•
•
•
FAQs: also at www.contactusealing.co.uk
This form may be changed at any time
•
Out In Print: up to two weeks after the
magazine has been out online, that’s when
we pick up copies from our printer, and start
delivering to libraries, shops, cafes, offices,
waiting rooms, networking meetings, and to
our advertisers and subscribers.
•
Projected Readership: how many
readers we expect to reach (online and
print readers combined).
Print out and complete this form, then photograph
it and email to: carlene@contactusmagazines.co.uk
Alternatively, fill in the Word version of this form.
www.contactusmagazines.co.uk
Contact
us
magazines
Advertising service for
local businesses