artistry_CCCream_Sell_Sheet_ANZ

ARTISTRY IDEAL RADIANCE® Illuminating CC Cream
KEY PRODUCT MESSAGE
 The exclusive, one-step colour-correcting formula that brightens, perfects and primes, for skin that appears more luminous and flawlessly
perfected.
COLLECTION OVERVIEW
 Breakthrough 3D Brightening combines state-of-the-art science
with exclusive skin-perfecting ingredients to create ARTISTRY
Ideal Radiance®, the most powerful yet gentle ARTISTRY®
brightening system.
 Skin’s 3 dimensions of radiance—luminosity, even skin tone,
translucency—are beautifully revealed.
 Use ARTISTRY Ideal Radiance® Illuminating CC Cream as part
of the ARTISTRY Ideal Radiance® skincare system to help
reduce the appearance of hyperpigmentation. Skin is more
luminous, brighter and even-looking.
PRODUCT OVERVIEW
 Combines the brightening and
protective powers of a skin care
product with the complexion-perfecting
properties of a foundation.
 Available in one long-lasting shade.
 Ideal to be worn alone to illuminate and
perfect skin; may also be worn under
foundation.
 Sheer to medium coverage.
 SPF 25
 Oil-Free.
 Decades of research have led to the discovery of additional
brightening ingredients from around the world, such as our
MultiFlora Blend and Pearl Protein.
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ARTISTRY IDEAL RADIANCE® Illuminating CC Cream
FEATURES / BENEFITS
FEATURE
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BENEFIT
Customised formula with rare, precious Pearl Proteins.
• Brightens instantly.
• Boosts skin’s natural radiance.
• Diminishes the look of dark spots, lines, and other other imperfections.
Breakthrough formula with Multi-Dimensional Finishing
Complex and color-control pigments.
• Perfects with creamy, light-weight coverage and flawless finish.
• Skin tone is visibly evened.
• Instantly helps reduce the look of redness.
Specially designed emulsion with exclusive MultiFlora
Blend.
• Primes by helping hydrate and smooth the skin.
• Allows foundation to glide on for more even application.
• Helps extend foundation wear.
SPF 25
• Helps protect and shield skin from UV rays. Helps minimize the effects of free
radical and sundamage.
PRODUCT USAGE
 Apply after your ARTISTRY® skin care regimen.
 Apply to face one area at time; spread evenly over skin. Apply until desired level of
coverage is delivered.
 Wear it alone anytime you want like less coverage than a liquid or powder foundation
but still want an even skintone with a radiant finish. For more coverage, wear under
your favorite foundation.
 For Best Results: Use as part of the ARTISTRY Ideal Radiance® skincare system to
reduce the appearance of hyperpigmentation. Skin is more luminous, brighter and
even-looking.
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Plus:
Dermatologist Tested.
Allergy Tested.
Non-acnegenic and Non-comedogenic.
Oil-Free.
Suitable for all skin types (oily, dry and
combination).
 Long-lasting
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ARTISTRY IDEAL RADIANCE® Illuminating CC Cream
TARGET CUSTOMERS
 Women who want to diminish the look of dark spots, even
 Likely to currently (or occasionally) use foundation or concealer to cover
skintone and create a luminous glow and believe that brightening dark spots or discoloration.
products will help them achieve these results.
 Always eager to experience the latest technologies, she expects and
 Likely to have used brightening products in the past.
demands the utmost effectiveness and versatility.
 Looking for less coverage than traditional liquid foundation.
 Looking for a year-round brightening solution.
CONVERSATION STARTERS
 When you are engaging in a selling conversation with a
brightening customer or foundation customer, start by asking
questions about her skin care or foundation regimen and her
experience with those products—currently or in the past.
 How you prep your skin before applying your foundation?
 What do you use when you want to quickly even the look of your skin
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without foundation?
Are you concerned with the look of dark spots or discolorations?
Where do you notice unevenness in your skintone?
What type of brightening products have you used in the past?
Have you noticed your skin looking less radiant lately? Has it lost its
glow?
TECHNOLOGY
DEMONSTRATION
Formula includes the following:
Multi-Dimensional Finishing Complex - A special balance of
optics which help the skin appear more eve-toned. Special blend
of 3D spherical and flat powders designed to diffuse light from the
skin, diminishing skin’s imperfections.
Colour Correcting Pigments – A careful blend of pigments
designed to reduce the overall colour variations on skin’s surface.
Skin looks more even, less red.
Layered Optical Spheres and Elastomers prime the skin for
even makeup application, helping extend foundation wear.
1. On the back of one hand, apply ARTISTRY Ideal Radiance®I
lluminating Essence and ARTISTRY ideal Radiance®
Illuminating Moisturizer. Compare hands.
2. On the back of other hand, repeat, then apply ARTISTRY Ideal
Radiance® Illuminating CC Cream. Compare hands.
3. Notice the added brightness, perfection and luminosity.
4. Optional: Apply a small amount of ARTISTRY Ideal Radiance®
Illuminating CC Cream to both hands and then foundation to one
hand. Compare and notice the additional coverage and
enhanced appearance when applying ARTISTRY Ideal
Radiance® CC Cream before foundation.
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ARTISTRY IDEAL RADIANCE® Illuminating CC Cream
CROSS SELLING PRODUCTS
Specific Cross Selling Opportunities for ARTISTRY Ideal Radiance® Illuminating CC Cream:
Use ARTISTRY Ideal Radiance® Illuminating CC Cream as part of the ARTISTRY Ideal Radiance® skincare system to reduce the appearance
of hyperpigmentation. Skin is more luminous, brighter and even-looking.
 ARTISTRY Ideal Radiance®
Illuminating Essence - This milky
essence delivers unprecedented
brightening power.
 ARTISTRY Ideal Radiance®
Illuminating Moisture Lotion - This
refreshing lotion tones your skin as it
provides an instant surge of moisture
and natural skin brighteners.
 ARTISTRY Ideal Radiance® Spot
Corrector - This highly concentrated
treatment targets dark spots. It helps
diminish stubborn spots for a more even
skin tone.
FOLLOW-UP
After 2 Days:
After 2 – 3 Weeks:
4 – 6 Weeks:
 Follow up with your customer to see how
she likes it. Ask if she has any questions.
 Also, make sure the customer is using the
product correctly…more is not better. “Tell
me how you are using it.”
 Ask your customer if she has noticed a
difference in her skin’s appearance (and
how her makeup wears) after using the
product.
 This is also a great time to overall feedback
on the product and recommend another
ARTISTRY ideal Radiance® product, like
the ones mentioned above.
 Follow up with your customer after
4 - 6 weeks to confirm her next order
has been shipped.
 You may also want to take another
opportunity to cross sell an additional
product.
 Only ask for a referral if she is a repeat
customer.
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