Special Offers

Special Offers
Special Offers
Special Offers highlights your dealership’s incentives to influence new-car shoppers
when it matters most, as they near their purchase decision. Special Offers appears across
devices – computer, tablet and smartphone – to ensure shoppers see what you have to offer.
SET YOUR INVENTORY APART
Get shoppers’ attention through customized OEM- or dealershipspecific incentives that you can update as often as you want.
A Special Offers icon appears next to your inventory on the new-car
search results page, vehicle details page and Dealer Profile Page, on
whichever device shoppers are using.
At the critical point of decision, Special Offers influences shoppers
by putting the focus on your dealership.
INFLUENCE IN-MARKET SHOPPERS
• Incentives and rebates are important features to 80% of new-car shoppers.1
• Special Offers influences shoppers to notice your dealership – shoppers who view
a vehicle details page and then Special Offers are 64% more likely to contact a dealer.2
SEARCH RESULTS PAGE
SEARCH RESULTS PAGE - MOBILE
OFFER INFORMATION
1 Burke, Website Optimization Research, 2011
2 Placed, Inc., January 2014
*Images may appear differently on Cars.com than shown
Visit: dealers.cars.com | Call: 800.298.1460 | Email: salesinfo@cars.com
©2015 Cars.com, LLC™. All rights reserved.