Rich Media Overlay - Animated
Transcription
Rich Media Overlay - Animated
RICH MEDIA OVERLAY - ANIMATED RESOLVES TO LEAVE BEHIND UNIT ARTWORK ANIMATES DESKTOP TABLET MOBILE Position: Interstitial or user-initiated overlay Action: Assets animate and/or contain playable video Creative: Image, video or text elements RICH MEDIA OVERLAY - ANIMATED - SPECS DESCRIPTION 1. Overlay loads automatically from either a 300x250, 300x600, or 970x250 with messaging. 2. Messaging and imagery animates into frame. Maximum of 15 seconds duration of the animation. 3. User clicks to close overlay. ! REQUIRED ASSETS • Key Messaging and Branding: Any copy or branding assets appropriate to the campaign. • 3rd Party Tracking: Click and impression tags accepted. ! OPTIONAL ASSETS • 1-2 Additional Videos: Player can accommodate a maximum of 3 videos, same specs as Main Video above. • Background Skins: 1400x800 PSD of JPEG background images for states. • States 1-4 Mocks: Mockups of how unit should look in the 1 overlay and up to 3 leave behind states based on VICE-provided PSD templates. RICH MEDIA OVERLAY - ANIMATED TARGETING & BEHAVIOR • Frequency Cap: 1x/user/day. • Pre-Roll: On load animation for 15 seconds maximum. • User Initiated: Overlay is closed on initiated click of close button or overlay background. RICH MEDIA OVERLAY - ANIMATED STATE #1 - FULLSCREEN OVERLAY • Overlay loads automatically from either a 300x250, 300x600, or 970x250 with messaging. • Messaging and imagery animates into frame. Maximum of 15 seconds duration of the animation. • User clicks to close overlay. RICH MEDIA OVERLAY - ANIMATED STATE #2 - LEAVE BEHIND UNIT • Closing the overlay will leave behind a 300x250, 300x600, or 970x250 unit on the site. • Frequency cap is set to open the overlay once (1) per day. • Optional messaging, video, art & call-to-action can be different in the leave behind unit from the overlay.