From New York to Singapore - dmexco Satellites are touring the world

Press Release
No. 15.07 // Cologne, May 4, 2015
#dmexco #satellites #2015
From New York to Singapore — dmexco
Satellites are touring the world
SEPTEMBER 16 & 17, 2015
COLOGNE
www.dmexco.com
Contact:
dmexco — the leading international expo and conference for the digital
André Hoffmann
economy — will launch the next stage of its global Satellite tour with a
+49 40 679 446 53
premiere in New York and the second dmexco networking event in
Singapore. On May 21, 2015, dmexco will bring together for the first
Tel.
Fax
+49 40 679 446 11
e-mail
dmexco2015@faktor3.de
time the elite players of the U.S. digiconomy for an exclusive dmexco
Satellite event. “Bridging Worlds in Digital Marketing: Artificial
Intelligence Meets Data-Based Attention” will be the theme of the
evening sponsored by Outbrain and Mozilla at the 404 NYC Loft event
space. Asia’s leading digital decision-makers will then meet in Singapore
on May 26, 2015, to pick up where last year’s dmexco Satellite kick-off
event left off. The guests invited to Chijmes Hall can look forward to
top-class presentations and panels organized by the event sponsor
Outbrain to discuss current “Content Consumption Trends in a DataDriven World”.
Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Germany
www.koelnmesse.de
Management:
Gerald Böse (President and Chief
Executive Officer)
Katharina C. Hamma
Herbert Marner
Chairman of the Supervisory Board:
Mayor of the City of Cologne
Jürgen Roters
Headquarter and place of jurisdiction:
dmexco will inaugurate its activities in the U.S. with a Satellite event
Cologne
District Court Cologne, HRB 952
premiere in New York on May 21, 2015. dmexco has invited selected
executives and trendsetters from the U.S. digital industry to this exclusive
networking event in the modern 404 NYC Loft space in Manhattan. The
event, which is titled “Bridging Worlds in Digital Marketing: Artificial
Intelligence Meets Data-Based Attention”, will offer top-notch C-level
contacts as well as detailed insights into two of today’s most relevant trends
in the digiconomy. Visionary answers to the question “Will the future of
Associated Federation
digital advertising be delivered by artificial intelligence or by human
innovation?” will be offered in an “elevator speech” by Darren Herman (VP of
Content Services, Mozilla, and one of the two sponsors of the event) and in
the subsequent “Three Prophets” panel discussion, which will include Denelle
Dixon-Thayer (SVP Business Affairs, Mozilla) and Greg Coleman (President of
Buzzfeed). The second megatrend addressed in New York will be “The Role of
Data in the Attention Economy”. Tom Foran (Chief Revenue Office, Outbrain,
and the second sponsor of the event) will be sitting in the legendary “Hot
Chair” here and will also discuss the issue on the New York Satellite panel
with two other renowned experts. Further information on the dmexco
Satellite Event in New York can be found at
http://dmexco.de/2015/en/Satellite_New_York.html
Second Satellite event for Asia’s digital elite in Singapore
dmexco’s hugely successful Satellite premiere in 2014 will be followed this
year by a second event in Singapore on May 26, 2015. dmexco will bring the
major decision-makers of the Asian digiconomy together in the venerable
Chijmes Hall for an event that will address the topic “Bridging Worlds in
Digital Marketing – Content Consumption Trends in a Data-Driven World”.
Along with top-notch networking possibilities, the invited guests can look
forward to an exclusive opportunity to gather information about forwardlooking content marketing strategies. To this end, dmexco will welcome
leading representatives from the Asian digital business scene, as well as
prominent speakers who will talk about formulas for future success in
content marketing in various formats: in interesting presentations, while
sitting in the notorious “Hot Chair”, during lively panel discussions (including
“The Three Prophets — Three Market Leaders & Three Predictions”), and on
the “Satellite Panel”. The visionaries who will appear on the podium in
Singapore include Anthony Hearne (Regional Director SEA, India and New
Markets, Outbrain), Mike Amour (President APAC Starcom MediaVest
Page
2/5
Group), Takashi Tokunaga (Head of B2B Digital for APJ Intel), and Gulshan
Verma (General Manager SEA & India, Outbrain). Outbrain is also one of the
sponsors supporting the second Satellite event in Asia. Further information
about the dmexco Satellite event in Singapore is available at
http://dmexco.de/2015/en/Satellite_Singapore.html
Christian Muche and Frank Schneider (both from dmexco): “The U.S. is
one of the world’s most important markets for the global digital business
sector. Over the last several years, more and more American companies that
operate in the digiconomy have been relying on dmexco to provide a central
platform for establishing valuable contacts and generating further
momentum for international business. This development is clearly reflected
by the increasing number of U.S. visitors and exhibitors at dmexco. We’ve
established excellent personal relationships here over the last few years. The
first dmexco Satellite event in New York is therefore a logical consequence of
this development, one that will further strengthen the connections between
dmexco and the digital industry in the U.S. The same applies to our second
visit to Asia and Singapore. We experienced a noticeable increase in visitors
and exhibitors from Asia at dmexco 2014. Following the successful premiere
last year, great interest was expressed in a second Satellite event, and we
were naturally happy to comply. We’re looking forward to sharing ideas and
experiences with the elite decision-makers in the U.S. and Asia, as well as
further expanding the importance of dmexco around the globe.”
From New York to Singapore: #dmexco #Satellites are touring the
world! Info http://dmexco.de/2015/en/Satellites.html
dmexco — the leading international expo and conference for the digital
economy — will launch the next stage of its global Satellite tour with a
Page
3/5
premiere in New York and the second dmexco networking event in
Singapore. On May 21, 2015, dmexco will bring together for the
first time the elite players of the U.S. digiconomy for an exclusive dmexco
Satellite event. “Bridging Worlds in Digital Marketing: Artificial Intelligence
Meets Data-Based Attention” will be the theme of the evening sponsored
by Outbrain and Mozilla at the 404 NYC Loft event space. Asia’s leading
digital decision-makers will then meet in Singapore on May 26, 2015, to
pick up where last year’s dmexco Satellite kick-off event left off. The
guests invited to Chijmes Hall can look forward to top-class presentations
and panels organized by the event sponsor Outbrain to discuss current
“Content Consumption Trends in a Data-Driven World”. Further info at
http://dmexco.de/2015/en/Satellites.html.
About #dmexco
dmexco is the leading global exposition and conference for the digital
economy. The Bundesverband Digitale Wirtschaft (German Association for
the Digital Economy — BVDW) is the owner of the dmexco trademark. With
special assistance from OVK — Circle of Online Marketers, the BVDW is also
the conceptual and professional partner of the exposition/conference.
dmexco is organized by Koelnmesse. As a unique combination of a trade fair
and a conference, dmexco stands for innovative and forward-looking
developments and trends at the center of the new digital economy: the
digiconomy. With a focus on marketing, media, advertising, technology, and
the Internet of Things, dmexco is the global platform for effective knowledge
transfer and direct business transactions. dmexco features a variety of
formats that present the largest selection of current economic trends, growth
strategies, product innovations, and creative approaches. dmexco is thus the
central meeting point in the digital age for all forward-looking brand
Page
4/5
innovators and opinion leaders, advertising executives, marketing specialists,
and startups, as well as all agency segments and media companies.
You can find all of the information about dmexco 2015 (September 16 & 17
in Cologne), as well as photographs, videos, and audio material about
dmexco 2014 at www.dmexco.de, www.facebook.com/dmexco,
http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.
Page
5/5