2015 Edition: With over 700 participants, ROOMn is definitely the

Press release
2015 Edition:
With over 700 participants, ROOMn is definitely
the sector’s major event
Recently, on 1 and 2 April, the Rendez-vous One-to-One de la Mobilité numérique were held,
providing an opportunity for 700 digital transformation decision makers, as well as IT and BU directors
to meet and share their experiences, vision, etc. so they can deploy the most appropriate digital
strategies in their companies.
Hailed by all participants for the high quality of its content, ROOMn was a discussion forum for major
innovating market players such as Groupe Accor, Voyages-Sncf.com and Google for Work, as well as
the platform chosen by Microsoft to present its new tablet, Surface 3. Let's take a look back at two
days jam-packed with content, discussions and business.
ROOMn 2015, mobility as the engine for transformation
ROOMn opened with an address by Eric Hazan, Associate Director at McKinsey, who presented the results of a
study, "What are the stakes of the digital and mobile transformation for French companies?" Backed by trends
identified in several countries, and the USA in particular, the survey demonstrated the impact of mobile and digital
technologies on corporate environments that are forced to pursue their digital transformation, seizing all available
opportunities: "For any given company, going digital can improve gross operating results by over 40% compared
with a 20% drop in the same results when the digital switch is delayed", concluded Eric Hazan.
The presentation was followed by a round table, focussing on the client experience, a mobile and ultra-connected
client, with the participation of four big names in the French economy, precursors in mobile marketing, who have
made mobile technologies the spearhead of this customer experience:
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Pascal Lannoo, Digital Customer Experience Director at Voyages-Sncf.com
Olivier Godart,E-commerce Director at Darty
Benoit Cizeron, Mobile Manager at AXA
Laurent Porracchia, Vice President, Digital Security and Authentication at Safran Morpho
Other highlights of this edition were the presentations of two IT giants to mark their solid anchoring in BtoB
solutions dedicated to mobility: "Google For Work" for Mountain View and the launch of Microsoft's Surface 3.
These two events reflect growing interest in ROOMn by major players.
Last, ROOMn closed with feedback from Vivek Badrinath, Senior Vice President of Marketing, Digital, Distribution
and Information Systems at Accor, on the extensive digital transformation the group has set up to revolutionise its
business models and create a new dynamic where innovation, mobility and the customer experience reign.
ROOMn 2015: partner workshops and expert round tables to understand and stay one step ahead of digital
issues
Throughout the two-day event, over 60 round tables and partner workshops were held to help participants share
their vision and experiences. The presentations by various partners also provided food for thought on how to assist
BUs in their digital projects, and, more broadly, their organisation in their digital strategy.
"Thanks to the players present on the Forum, ROOMn helps us better understand the technological challenges we
will have to meet, but most of all it helps us mature with regard to the challenges the BUs are facing", states
Mohame Hai, Technical Architecture Manager at Malakoff Médéric.
The Innovation Area at the heart of tomorrow's mobile uses
At its Innovation Area, ROOMn welcomed French start-ups working with contactless technologies: NFC, iBeacon,
contactless payment, LIFI, eye tracking, etc. Demonstrations helped to clearly understand how contactless
technologies can be used.
"This third edition was a real success for us, both in terms of participants — we saw a huge increase in the numbers
of business visitors — and partners, with attendance by big names in the sector. These two factors confirm that
we've made the right choice: to provide more and more high added-value content and give our guests a chance to
meet and talk", states Sophie Guerin, Events Director at DG Consultants. "The date and venue of the next edition
will change: we’ll see you on 8, 9 and 10 March 2016 at the Grimaldi Forum in Monaco."
ROOMn noticed on social networks
With over 700 tweets by 210 influencers over the two days, ROOMn confirms its leadership in digital
transformation.
About ROOMn
ROOMn, Rendez‐vous One‐to‐One de la Mobilité numérique, is an event dedicated to corporate mobility and digital
transformation. Created in 2013, ROOMn has established itself as a unique business platform and the strategic
event for the sector.
Organised by DG Consultants, the event's third edition on 1 and 2 April 2015 in Deauville attracted 700 decision
makers as well as some 60 partners around issues impacting corporate digital mobility. The next edition will be held
in Monaco from 8 to 10 March 2016.
For more information: www.roomn‐event.com
Stay up to date on ROOMn news on social networks
Twitter: @ROOMn_mobilite #ROOMn2015
LinkedIn: Join our group
About DG Consultants
Created in 1997, DG Consultants is based in Saint-Mandé and is a subsidiary of COMEXPOSIUM, the European
leader in event organisation.
Each year, DG Consultants, event organisation specialist on the IT market, organises les Assises de la Sécurité et des
Systèmes d’Information, which has become the reference event for the IT security community, bringing together a
thousand IS directors, CISO, DP directors and BU decision makers from major accounts in the industry, services,
banking and telecoms sectors as well as from public administrations and major market players.
Backed by its long experience, DG Consultants is committed to providing very high-level content at an exclusive
venue.
DG Consultants has also created the Cercle dinner debates: www.lecercle.biz
For more information: www.lesassisesdelasecurite.com
Press contact:
Agence OXYGEN
Charlène Mougeot
Adeline Babel - adeline@oxygen-rp.com - Tel.: + 33 1 41 11 37 82
Charlène Mougeot - charlene@oxygen-rp.com - Tel. +33 1 41 11 37 82