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FOR IMMEDIATE RELEASE
Contacts: Steve Webb
The Gove Network
steve.webb@govenet.com
404-933-8685
Fairlead Commercial Real Estate Acquires 551,515 SF, Four-Building Embassy Row Portfolio in
Atlanta’s Central Perimeter Submarket
Atlanta – May 29, 2015 – Atlanta-based Fairlead Commercial Real Estate has acquired Embassy Row, four Class A
office buildings totaling 551,515 square feet located in the Central Perimeter submarket of Atlanta for an
undisclosed price. Fairlead and equity partner Bridge Investment Group Partners, managers of the ROC Funds,
purchased the portfolio from ARES Management LLC.
Located on Peachtree Dunwoody Road in Sandy Springs, the 37-acre Embassy Row property fronts the GA 400
highway near Abernathy Road and is adjacent to NorthPark Town Center. Will Yowell and Justin Parsonnet of CBRE
represented ARES Management in the transaction.
“With its strategic location and excellent access to GA 400 and Interstate 285, Embassy Row is one of the best
located office parks in Atlanta’s Central Perimeter submarket,” said Fairlead Chief Executive Officer Jeff Shaw. “We
are planning major renovations to the buildings’ common areas and enhancements to the property’s overall
amenities. Fairlead is very pleased to acquire Embassy Row, as it is one of the last Class A value-add opportunities
in the Central Perimeter.”
The Embassy Row portfolio is currently 79 percent occupied, up from 45 percent vacancy just two years ago.
Embassy Row has benefited from the strong recovery of both Atlanta’s economy and the Central Perimeter
submarket.
Fairlead plans to invest over $10 million to upgrade the buildings’ operating systems, common areas and tenant
amenities to reposition the property. Jeff Shaw, Jim Caswell and Stewart Thrash of Fairlead will handle leasing for
the portfolio. With the Embassy Row acquisition, Fairlead’s regional portfolio totals approximately 3 million square
feet.
About Fairlead Commercial Real Estate
Fairlead Commercial Real Estate, LLC (www.fairleadcre.com) is a privately held real estate investment and
operating company. Headquartered in Atlanta, Georgia, Fairlead has offices in Florida, Hong Kong, and Singapore.
Fairlead’s ongoing objective is to acquire commercial real estate investments that provide attractive returns for its
investment partners. The firm is currently focused regionally in the Southeastern United States on office and
industrial properties, where value can be created by drawing on the firm’s extensive experience and ability to
lease, manage or reposition properties as needed in desirable locations and proven markets. Drawing on the
team’s vast institutional and entrepreneurial experiences in commercial real estate, Fairlead is in the unique
position to not only source opportunities, but to provide first-class asset management, property management,
leasing, construction management and development under a wide range of criteria. In addition, Fairlead is active in
Fairlead Acquires Embassy Row in Atlanta’s Central Perimeter
commercial development. JJ Conners, Fairlead’s chief development officer is engaged in over $90 million of active
development projects and currently has a development pipeline in excess of $100 million.