Marketing Manager - Children`s Fairyland

Position Title:
Reports to:
Status:
Marketing and Communications Manager
Executive Director
Fulltime position, with benefits
Children's Fairyland is a non-profit fairytale-themed park dedicated to providing a magical fantasy world
where young children can create, imagine, play, and learn. Fairyland’s 10 acres of landscaped gardens
house storybook sets, gentle farm animals, child-size rides, the longest running puppet theatre in
America, a renowned children’s theatre program, talking story book boxes activated by the iconic magic
key, and much, much more. Attendance exceeds 220,000 visitors annually. For 65 years, Children’s
Fairyland has been a valuable and cherished community resource that promotes literacy and celebrates
diversity. Fairyland’s Outreach Program leverages the park’s unique resources to serve our region’s lowincome and at-risk communities with free or subsidized access.
Position Description
Reporting to the Executive Director, the Marketing and Communications Manager leads the overall
efforts to raise awareness about Children’s Fairyland as one of Oakland’s top destinations and
community resources for children and families. In particular, s/he will focus on media relations; building
and maintaining Fairyland’s online presence, including social media, targeted email marketing, and
website newsroom updates; cultivating strategic marketing partnerships with local and national
organizations; strategizing on-line promotions and writing and editing collateral for distribution. S/He
will work in collaboration with the Development Director to ensure that messaging and communication
strategies align with membership and fundraising objectives.
Principal Responsibilities
This position will own and manage CFL’s overall marketing and strategic communications efforts during
a critical, high-growth period for the park. Duties will include:
SOCIAL MEDIA
Work closely with team members to generate and post content for social media sites (e.g. Facebook,
Twitter, Instagram, Pinterest, etc.)
 Develop and implement strategies for marketing/advertising via social media, utilizing available
analytics on demographics and audience behavior
 Identify, create and manage online discount offers (Groupon, LivingSocial) to reach budget goals
for maximum impact
MARKETING/COMMUNICATIONS
 Coordinate with program managers and graphic designer to determine
marketing/communications scope of all projects; manage the production of these projects
including timeline coordination, writing, editing, distribution, and tracking results.
 Manage editorial production and distribution of hard-copy and electronic marketing
communications collateral (e.g. ads, brochures, postcards, flyers, weekend schedules, enewsletters, one-time email communications, etc.)
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Write, edit and distribute CFL’s monthly e-newsletter using Vertical Response
Photograph events and activities throughout the park; obtain photo releases as needed
Update weekly and monthly calendar events in local and online listings
Assist with other organization-related projects as needed
BRAND IDENTITY
 Maintain integrity and consistency of CFL’s brand identity graphically and in collateral copy (e.g.
logos, design, voice, key messages, etc.)
CONTENT MANAGEMENT
 Maintain CFL's online newsroom, including writing/blogging, updating photos and videos, and
curating new content
 Generate email marketing campaigns for programs and special events
 Plan and prioritize monthly newsletter content based on strategic messaging needs.
PR/MEDIA RELATIONS
 Generate, write, edit, and disseminate press releases, media advisories, and press email
communications to raise CFL’s media profile
 Manage media database and cultivate press relationships
 Prepare marketing collateral for media (e.g. handouts and fact sheets)
 Act as spokesperson in absence of Executive Director
Requirements
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Excellent written and oral communications and good editing skills required.
Fluent computer skills including expertise with both PC operating systems and standard
software programs (Word, Excel, Powerpoint) and photo and video editing software.
Fluent in social media platforms including Hootsuite, Facebook, Twitter, Instagram, Pinterest,
YouTube.
Superior interpersonal skills (interfacing with multiple departments), and working with senior
staff and Board of Directors.
Proven team player, with flexibility in working hours.
Minimum bachelor’s degree in marketing, communications, public relations or related discipline.
2+ years relevant experience
Community involvement, youth development and/or early education knowledge is a plus. The
ability to translate information into creative, fun and professional written, spoken or visual tools
is essential.
Comfortable with public speaking
Proven time-management skills; ability to meet rigorous deadlines required.
Quality, timeliness and accuracy of all work essential.
Excellent organizational skills with the ability to successfully anticipate, coordinate and manage
multiple projects simultaneously.
Additional equipment and software skills desired:
 HD video camera, SLR Digital Camera, image editing software (Adobe Photoshop) Final Cut Pro
(or iMovie) video editing software
Fairyland is a unique, friendly work environment where staff members are valued for their contributions
and commitment to our culture, serving children, families and the community.
Compensation
Salary for this position is commensurate with other non-profit organizations and will be
commensurate with experience with the top of range an annual salary of $41,000.
Forty hours per week; Tuesday through Saturday: occasional evenings and Sundays as needed.
This is not necessarily a complete list of all responsibilities, skill, duties, requirements, efforts or working
conditions associated with the job. While this job description is intended to be an accurate reflection of
the current job, management reserves the right to revise the job and work schedule as needed.
How to Apply
Absolutely NO phone calls please. E-mail resume and cover letter as a text message (NO
ATTACHMENTS) to: Park-mgr@fairyland.org, or apply online at www.fairyland.org. Please
reference marketing position
We thank all applicants for their interest; however, only those applicants under consideration
will be contacted.
Children’s Fairyland is an Equal Opportunity Employer.