Marketing/Sales Menu - American Financial Network, Inc.

COMPANY INTRANET
MARKETING/SALES
Back to: AFN Intranet Home Page
Marketing Orientation Overview
AFN Promotional Items
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Business Cards, Corporate ID and Promotional Items are available online at
www.afnstore.com.
Bulletins
Forms
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Advertising Approval and Request Form (used to request custom
advertising or compliance review)
AFN Listed User Sign-up
Brand Standards
Business Cards
Polo Shirts Order Form
Flyers/Marketing
AFN Marketing Catalog
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View the contents of the marketing library and samples of custom work in
our AFN Marketing Catalog:
http://issuu.com/afnretail/docs/marketing_catalog6_0c54bf7e9ca6fe.
Complete Marketing Offering
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Learn more about the marketing team and our complete marketing offering:
http://www.afn-corp.com/marketing-offering/.
iConnect Access & Overview
Flyers, Postcards and E-mail Drip Campaigns are now available on the AFN
iConnect Intelligent Marketing & Relationship Productivity Suite.
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Send an e-mail from your AFN e-mail account to iConnect@afncorp.com to
request iConnect login credentials and training.
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Click Here for a comprehensive overview of the iConnect marketing system.
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COMPANY INTRANET
MARKETING/SALES
iConnect Training
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Click Here to register for the next training session, held every other
Wednesday from 11:00 AM to Noon Pacific Time.
iConnect Recorded Training
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Click Here to review a recorded iConnect training session.
iConnect Realtor Newsletters & Loyalty Marketing Program
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Click Here to review a recorded training session (password is training).
Company-paid Post Close Loyalty Program
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Learn about our three-year follow-up loyalty program at http://www.afncorp.com/loyaltydoc/
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Promotional Video:
http://video214.com/play/jR2fc8F0bPH27cZhdC04KQ/s/dark
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Training Session (Recorded):
https://student.gototraining.com/5lz82/recording/8731921489053031168
Realtor Marketing System
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Learn about our Realtor Marketing System
corp.com/realtor-marketing-system-for-loan-officers/
at
http://www.afn-
HECM Information
Individual LO Websites
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Each AFN LO will receive an individual AFN website at no charge!
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The website will be setup by our IT Department; if you have questions
about it you can contact them at helpdesk@afncorp.com.
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Leads from your website are delivered to your Encompass Mailbox;
Click Here for a tutorial on receiving your online application leads.
Memberships
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National Reverse Mortgage Lenders Association (NRMLA) - Login Here
or Register Here (enter "American Financial Network, Inc." as the
Company)
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COMPANY INTRANET
MARKETING/SALES
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AllRegs Academy/Lenders One (for Continuing Education Courses; see
signup info here)
Policies
MARKETING AND SOCIAL MEDIA POLICY OVERVIEW
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ADVERTISING REVIEW: All advertising MUST be reviewed by
Marketing and Compliance and approved. This includes, but is not
limited to: Print, Email, Website, Video, Radio, Blog. Marketing in
iConnect is pre-approved for use.
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BULK EMAIL ADVERTISING: All email marketing must go through
approved systems. iConnect, or an approved CRM such as Velocity.
Emails must be approved by compliance. Emails in iConnect are preapproved.
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CAN-SPAM: You must have a valid “opt-in” for any email marketing
that you conduct. Per CAN-SPAM, you can email those who have
inquired within 90 days and those you have closed a loan for within 18
months.
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COMPANY NAME: The company name is American Financial Network,
Inc. and can be referred to as AFN once the full name of the company
has been displayed on the piece in a more prominent placement.
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EMAIL ACCOUNTS: All e-mails for business MUST go through your
afncorp.com account. Business must not be conducted via any other
personal account. Email domains that you purchased for business must
be approved by compliance.
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FEDERAL DNC: Any telemarketing efforts must be approved by
compliance. Scrub all numbers again the state and federal “Do Not
Call” lists and maintain a Branch DNC list. Make us aware of anyone
who has asked to be removed from our call list.
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MEDIA RELATIONS & PR: Do not speak with the media on your own.
Please contact corporate to work with an approved company
representative. Any press releases or media stories or interviews must
be run through corporate.
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SOCIAL MEDIA: Do not post rates, offers, payments or scenarios via
Social Media. You are liable for your social media accounts and
communications. If in doubt, leave it out!
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WEBSITES: Must be the company provided website or reviewed and
approved by Compliance and Marketing.
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