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HELLO KITTY FANS HAVE SOMETHING NEW TO SMILE ABOUT:
New Firefly® Hello Kitty Ready Go Brush™ Celebrates the Icon’s
40th Birthday and Fights Cavities
Hello Kitty merchandise is being snapped up across the world as collectors celebrate the charming
character’s 40th anniversary this year. Every Hello Kitty fan will want to own the new Firefly® Hello
Kitty Ready Go Brush. Along with the birthday girl’s happy image, the toothbrush features the colors
and mimics the cycle of a traditional traffic light and times brushing to ensure a thorough job.
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Hello Kitty is pictured on the toothbrush handle, which comes in pretty pink
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The Firefly® Hello Kitty Ready Go Brush™ has a light-up timer that is activated by an easy to press
button
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Entertainment is a highly motivating factor when it comes to chores like brushing teeth, and it is the first
step toward developing a lifelong healthy habit
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Times kids to make sure they brush the dentistrecommended 60 seconds per row of teeth
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The colorful bristles echo the green, yellow red traffic light
motif: For the first 30 seconds, the light flashes green for
“go.” Then, the light changes to yellow to signal that
brushing is halfway over. When the red light comes on, the
user can stop brushing. The cycle is then repeated for the
second row of teeth
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When finished, simply hold the toothbrush upright and press
onto the surface where you wish to store it. The suction cup
at the bottom of the toothbrush will hold it firmly upright like a
traffic light, keeping the bristles clean, dry and out of contact
with moisture and germs on the sink. This clever feature
also cuts down on clutter, much to parents’ delight
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Parents will also love watching children comply
independently and take charge of their own oral health
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Hurried, insufficient brushing is one of the major causes of early childhood cavities; the Firefly Hello
Kitty Ready Go Toothbrush encourages compliance in young children and helps develop good oral
care habits for a lifetime
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For ages 3 – 12; www.fireflytoothbrush.com
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Soft, high quality DuPont Tynex bristles are gentle on children’s delicate gums
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American Dental Association (ADA) Accepted
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SRP $3.99; Available at Walgreens, CVS, Kroger, Publix, HEB, Kmart
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For more information, contact Ili Georgiev at Iliana@finnpartners.com or (310) 552-4191