Fund Brand 50 is Europe`s most authoritative

FBF’s annual report on the brand success
of independent asset managers in Europe
Fund Brand 50 is Europe’s most authoritative
survey of third party asset management
brands. Based on a survey of almost 1,000
fund selectors in Europe’s ten key markets,
FB50 represents the opinion of your most
valuable clients.
Is your brand
recognised by
Europe’s key
distributors?
To find out, place your
order today.
(Order form overleaf)
in this year’s report, we reveal . . .
BlackRock took Europe’s
fund brand crown but
rivals are closing the gap
Why brand and marketing
are key influencers in the
fund selection process
22 of last year’s
FB50 leaders lost
ground to rivals
Six new groups entered
the FB50 top cross border
brand rankings in 2014
Bank providers are back in the
game and local specialists are
adding a new layer of competition
for the cross-border independents
C
The top
BRANDS AT A GLANC
Fund BRands
Rank
Group Name
Position change
BlackRock
JPMorgan Asset Management
Fidelity Worldwide Investment
Franklin Templeton Investments
M&G Investments
Schroders Investment Management
Deutsche Asset & Wealth Management
Invesco
Pictet Asset Management
Aberdeen Asset Management
Carmignac Gestion
PIMCO
Amundi Asset Management
Are you a sales or marketing fund professional
interested in the opinion of your most valuable clients?
Allianz Global Investors
Robeco Investment Management
UBS Global Asset Management
Swiss & Global Asset Management
0ur report will help you to
Learn how to optimise your brand with
Europe’s key intermediaries
Identify the groups that are moving into
the spotlight and understand why
Benchmark your brand against that of
your competitors
Learn how to build brand recognition
with fund selectors
0rder form
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Single hard copy: £1,800 (€2,520/US$2,700)
Electronic copy & consultancy bundle*:
£2,400 (€3,360/US$3,600)
*Includes a PDF version of the report and a global licence to redistribute
to colleagues working within your company or corporate entity. The
price also includes attendance by one of our brand research experts to
discuss the findings of this report at a single meeting or working group,
or via conference call. Note that meetings in some locations may incur
additional travel costs.
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