Case Study - SketchDeck
Transcription
Case Study - SketchDeck
Case Study MEGAN MEDIA WHO THEY ARE Megan Media LLC is a digital media company that creates high-impact, custom influencer media campaigns that shape perceptions and drive action for leading brands. LOCATION San Fransisco GUARDIANS OF THE GALAXY CUSTOM RIDDLE PROPOSAL Presented by Megan Media The Challenge They Faced Megan Media works with some of the largest brands on the planet to craft out-of-the box digital content marketing campaigns. As growth skyrocketed, their team was spending hours each day to creating powerpoints that never really measured up to the level of quality they demanded. As their in house design team was constrained by working on live campaigns, the ability to generate high quality customized decks grew more and more difficult. How SketchDeck Helped SketchDeck started on a real pitch, designed to bring a ‘Guardians of the Galaxy’ campaign recommendation to life. The kicker is they wanted something highly tailored to appeal to the critical eyes of their clients at Disney and Marvel who carefully guard the integrity of the blockbuster franchise. After approving the sample, the rest of the deck was turned around within a couple days. They won the pitch, and SketchDeck moved on to create strong brand standards guideline to improve the consistency of their pitch decks. continued on next page SketchDeck sketchdeck.com MEGAN MEDIA NETWORK GUARDIANS OF THE GALAXY PROPOSAL Our custom-‐branded Riddle units are perfect for Guardians of The Galaxy, and we've got the right audience to seed viral distribuNon! We'll create a branded Riddle that Marvel can share on its social feeds, and we'll integrate the units into "enthusiast" pages on wikia.com How SketchDeck Helped cont. We turned these standards into a master template that has all the answers to their content needs. From long-form pages to image heavy pages, charts, numbers, and even highlighting media campaigns, this template allows their team to create and design slide with ease, as well as allows our designers to turn around all of their materials exceptionally quickly. Happily partnered, we work together on multiple projects a week, helping Megan Media deliver excellent pitches and stunning results reports to stable of major global brands. The Results Megan Media now has a faster way of producing pitches for their 45,000+ blogging community, and they have visual content that fits the class and style of their brand. We turn around briefs in as little as 12 hours. Megan Media has increased their win-rate on new business, and now produce almost twice as many decks -- and opportunities -- as before, without staffing up directly for a need. Every one follows the brand guidelines we established, ensuring a consistent brand feel. And with the weight of these decks off their shoulders, Megan Media’s team are much happier. Start a Project SketchDeck Read More sketchdeck.com