RECENT TRENDS IN FM RADIO IN INDIA: NEED AND PROSPECT

Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836
APJMMR, Vol.4 (4), APRIL (2015), pp. 66-70
Online available at indianresearchjournals.com
RECENT TRENDS IN FM RADIO IN INDIA:
NEED AND PROSPECT
MS. ROMICA*; DR. SUBHASH KUMAR**
*RESEARCH SCHOLAR
FACULTY OF MEDIA STUDIES
MANAV RACHNA INTERNATIONAL UNIVERSITY.
**HEAD OF DEPARTMENT & ASSISTANT PROFESSOR
FACULTY OF MEDIA STUDIES
MANAV RACHNA INTERNATIONAL UNIVERSITY.
ABSTRACT
According to KPMG reports, entertainment industry in India is going towards an annual growth
rate of 20%.This never before growth rate is the result of growing number of Television sets,
Radio channels and social media networks. Constant changing trends and regular infusion of
creativity has given rise to such a never seen before popularity to the industry. FM Radio in India
is also going on the same path by introducing regular doses of creativity in it. This paper will
throw light on the current and future trends of FM Radio industry. It will also discuss the factors
which led to these trends in FM Radio in India.
KEY WORDS: FM Radio, Trends, Creativity.
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Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836
APJMMR, Vol.4 (4), APRIL (2015), pp. 66-70
Online available at indianresearchjournals.com
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