this Press Release (PDF 152 KB) - Investors

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this Press Release (PDF 152 KB) - Investors
Press Release
Contact:
Vicky Taylor, vtaylor@nytimes.com, +44 (0) 207 061 3520
Adam Kershaw, akershaw@nytimes.com, +852 2922 1163
THE INTERNATIONAL NEW YORK TIMES LAUNCHES “CHINESE MONTHLY” IN HONG
KONG AND MACAU
Simplified Chinese-language publication will be available in Hong Kong & Macau
HONG KONG, March 19, 2015 – The International New York Times (NYTimes.com) and The New York
Times’ Chinese website (cn.NYTimes.com) today announced the launch of the Chinese Monthly, a print
publication that presents news, opinion and lifestyle content from The New York Times in Simplified Chinese
for Chinese audiences in Hong Kong and Macau.
The 24-page publication will launch on May 1st with a print run of 50,000 copies and will be available in luxury
hotels, airline lounges, high-end residential complexes, premium outlets and on newsstands across Hong Kong
and Macau. The topics covered in the Chinese Monthly will include world news and opinion, fashion, shopping
and food, business and technology news and personal wealth. In addition, approximately 20 per cent of the
content will be devoted to local news and events in Hong Kong and Macau.
The Chinese Monthly will be produced by the International New York Times, in collaboration with
cn.NYTimes.com, the Chinese-language website of The New York Times. The editorial content will be
overseen by Ching-Ching Ni, editor in chief of cn.NYTimes.com.
Helena Phua, Executive Vice President, Asia Pacific, International New York Times said: “As two of the most
popular destinations for Chinese tourists globally, Hong Kong and Macau have an important role to play in
expanding our Chinese audience. With the launch of the Chinese Monthly, we are thrilled to be introducing this
audience to some of the best content The New York Times has to offer in their native language.”
Craig Smith, Managing Director, China, The New York Times said: “Our Chinese audience has grown
enormously through cn.NYTimes.com and we are excited to complement our digital offering by bringing highquality coverage of world affairs, business and culture to our Chinese readers in print.”
-endsThe New York Times Company
International New York Times is a leading international news source for opinion leaders and decision-makers around
the globe. The International New York Times is part of The New York Times Company, a global media
organization dedicated to enhancing society by creating, collecting and distributing high-quality news and
information. It is known globally for excellence in its journalism, and innovation in its print and digital
storytelling. For more information, visit www.NYTCo.com and follow news about the company at
@NYTimesComm.