Lucy Craig

lucy
Email: lucycraig5@yahoo.co.uk
Mobile: 07811 172722
Portfolio: www.lucy-liz.co.uk
Lucy Craig
MULTI-DISCPLINED LEAD DIGITAL DESIGNER WITH OVER 8 YEARS
OF INDUSTRY EXPERIENCE.
Passionate about all stages of the creative process, from initial concepts through to
wireframing and final execution. A conscientious creative with a first class degree and a
technical background. A reliable member of any team.
PHOTOSHOP
FLASH
HTML + CSS
> Web design and mobile site design
> Email design, HTML build and send
> Designing for social media applications
> iPhone and iPad app design
INDESIGN
ILLUSTRATOR
> Online advertising creation and trafficking
> Front-end web development and maintenance
> Site wireframing (e.g. MockFlow)
> Solid understanding of UX design
HOW I WORK
WHAT ELSE CAN I DO FOR YOU?
Keep users happy. Design for an enjoyable experience,
never a frustrating one.
Work closely with project members at all levels to
ensure the intended functionality is achieved without
compromising the desired look and feel.
Spread enthusiasm for the brand(s) I’m working on.
Quickly adapt to my surroundings and my co-workers.
Add value to the company and inspire others.
& MORE
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Organised, professional and flexible.
A natural problem-solver who won’t let questions go
unanswered.
Learn how people like to operate and adjust my
methods accordingly.
Listen to developers and work to meet their
requirements. Pixel-perfect is always my aim.
Usability is at the forefront of all my designs, but they
have to be pretty too.
EDUCATION
FIRST CLASS
HONOURS
DEGREE
NOTTINGHAM TRENT UNIVERSITY | 2000 - 2004 [4 Year Sandwich Course]
First Class Degree – BSc (Hons) Computing Visualisation
•
AWARDED A
SCHOLARSHIP
FOR EACH YEAR
OF STUDY
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Final Year Project/Dissertation was the development of a Computer Aided
Learning program for teaching fractions to 11 and 12 year olds, all produced in
flash. Composed of tutorials, games, feedback, testing in a mathematics class
and full write-up and evaluation.
A year in industry spent working as an IT Analyst at PA Consulting Group Ltd, a
Management Consultancy based in central London.
EXPERIENCE
SOUK RESPONSE | Integrated Travel & Leisure Marketing Agency
2013
LEAD DIGITAL DESIGNER
Clients ranging from
Radisson Edwardian and
Cox & Kings to Flybe and
the M6 Toll Road
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User-centred design
Deadline-driven environment
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Web design – initial concepts, wireframing and design.
Email design, build and send using broadcast tools such as Lyris, EmailVision
and MailChimp.
Website maintenance using CMSs such as Concrete5, Wordpress, Joomla and
Sitecore. Editing via the interface and directly in the HTML and CSS.
Flash ad design and publishing/set up in 3rd party adservers such as
Doubleclick (DFA) and FlashTalking.
Development of flash features for websites and microsites.
Design of mobile sites and apps.
Creation of interactive ads for tablets and mobile devices.
Bespoke design and implementation across a range of social media platforms.
CONDÉ NAST DIGITAL | Digital division of Condé Nast Publishers
2010
ADVERTISING OPERATIONS MANAGER
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Luxury brands
such as Burberry,
Prada and Clinique
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Client-facing role
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Responsible for advertising functionality and delivery across the publisher’s 12
websites including Vogue.com, Glamour.com, GQ.com and Wired.co.uk.
Managing a team of advertising operations staff.
Liaising with clients, agencies and 3rd party adserving companies to problemsolve issues with ad creative and the adserving process.
Optimizing campaigns based on performance metrics such as acquisition data
and click-through rate.
Forecasting and reporting on inventory and commercial performance for senior
management, ensuring less under-delivered campaigns than ever before.
ADVIVA MEDIA | Online Advertising Network, now part of Specific Media
2006
JUNIOR DEVELOPER
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2004
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Development of new pages for the company intranet using PHP, HTML, MySQL
and JavaScript.
Maintenance of the company website using Flash and HTML.
Ad trafficking using in-house adserver.
REFERENCES
References may be provided on request.
lucycraig5@yahoo.co.uk
07811 172722
www.lucy-liz.co.uk