Contact: Anne Warde Kathleen Drake (949) 824

Contact:
Anne Warde
(949) 824-7922
awarde@uci.edu
Kathleen Drake
(949) 824-5387
kdrake@uci.edu
FOR IMMEDIATE RELEASE
Center for Digital Transformation to Advise CNS Summit on Digital Transformation in the
Pharmaceutical Industry
SAN DIEGO, June 15, 2015 – Today, the Center for Digital Transformation (CDT) at the Paul Merage
School of Business, University of California, Irvine, announced that they will be advising the CNS
Summit on digital transformation as it relates to the pharmaceutical industry. CNS Summit is focused on
the future of drug development, and this partnering will enable CNS Summit participants to leverage the
experience of other industries in transforming their business models to adapt to the digital economy.
“Our center is focused on helping companies across a wide variety of industries transform their
businesses in the light of the approaching digital 'tsunami',” says Dr. Vijay Gurbaxani, Founding Director
of the Center for Digital Transformation (CDT) at the UCI Merage School. “We are pleased to partner
with CNS Summit to bring these insights to the pharmaceutical industry.”
“The guiding principles of the CNS Summit are collaboration, innovation, and technology, and we’ve
been exploring the impact of technology on our industry since day one,” co-chair of the Scientific
Program Committee for the CNS Summit, Dr. Judith Dunn stated. “The Center for Digital Transformation
(CDT) at the UCI Merage School is the perfect partner to help us implement lessons learned by other
industries.”
Dr. Vijay Gurbaxani will also be participating in the Keynote Panel at CNS Summit 2015 on "What will
be the Impact of Silicon Valley on Drug Development" on October 9th, 2015.
About the Center of Digital Transformation
The Center for Digital Transformation (CDT) is a Center of Excellence at the UC Irvine Paul Merage
School of Business. CDT aspires to become a premier research center focused on generating and
disseminating knowledge that helps businesses, governments and society leverage the possibilities
enabled by advanced digital technologies. The ever-increasing role and impact of digital technologies is
changing the fundamental economics of work and organization, resulting in massive disruptions to
industries, the economy and society. The Center's mission is to become a vital center of influence,
advancing the competitiveness and productivity of enterprises in a digital economy.
About the CNS Summit
Founded by drug developers, the core principles of Collaboration, Innovation, and Technology drive the
CNS Summit’s programs and initiatives to shape the future of drug development. The CNS Summit is
differentiated by its programming and is known for its innovative content and format, as well as the
strong emphasis on collaboration between different stakeholders to solve pressing challenges in drug
development. CNS Summit is the most impactful gathering of drug development leaders from
pharmaceutical and biotech companies, research sites, and service companies. CNS Summit 2015: Boca
Raton, Florida, October 8-11, 2015
About the Paul Merage School of Business at UC Irvine
The Paul Merage School of Business at UC Irvine offers four dynamic MBA programs, a Master
of Professional Accountancy, and PhD and undergraduate business degrees that deliver its
thematic approach to business education: sustainable growth through strategic innovation. The
school features seven Centers of Excellence and an Executive Education program that provide
numerous and varied opportunities for students and the business community at large to enhance
their education experience and update their professional expertise. The Merage School
consistently ranks among the top 10 percent of all AACSB-accredited programs. For more
information, visit merage.uci.edu.
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