American Salon

Transcription

American Salon

one
incredible
directory
available
3 ways
online
•
mobile optimized
•
print
2O14
PUBLISHED BY:
Greenbook Digital. com
**Green Book Readership Study
2O14
Green Book is the most accurate and up-to-date reference tool
available to the professional beauty industry. Teeming with
valuable information and presented in an easy-to-use format, it
remains the go-to source for salon and spa owners everywhere.
Trusted source…
Published by American Salon & American Spa magazines, readers
find the information contained within reliable and trustworthy.
59 years
After
in print, Green Book
remains the #1 Directory in the Industry!
Impressive…
*
reach & pass-along
• Total Green Book audience is 299,640 salon professionals
• 70% share their Green Book with one or more people
• Each book is read on average by nine professionals (readers per copy)
shelf life & impressions
• Each book is referenced on average 24 times per year
• Green Book is viewed more than 9 million times per year!
ease & quality
• 98% feel finding
$195
information in Green Book
is either easy or very easy
•
98% find the information
in Green Book useful for
conducting their business
The right audience &
businesses receive Green Book
Green Book is distributed to the
top tier of salons in the US.
2013
Green Book
American Salon • American Spa
96%
of our readers
influence decision
making or are the
decision makers
in their salon!*
25,000 copies go to those who have:
• 6+ chairs with 7+ employees
• Entire PBA NCA membership
• AND, establishments that offer all of these services:
Cutting, Styling, Perming, Hair Coloring, Hair Removal/
Waxing, Total Image/Consulting, Multicultural/Ethnic,
Makeup, Skin Care/Facials, Nail Care and Relaxing
**Green Book Readership Study
Green Book
covers everything
• Market Research
• Organizations
• Products
• Manufacturers
• Industry Calendar
• Schools
• Distributors
• Salon Chains
Green Book offers marketers
unique opportunities
From enhanced digital listings, video and photography,
Green Book offers a myriad of ways to showcase your products,
services and tools in print, online and on mobile devices.
Make your
listing pop!
Enhanced Listings
Web
Print
Column Ads
Display Ads
Salon & Spa Essentials
ADHESIVES, HAIRPIECES
ADM Tronics ................................................. 201-767-6040
Adrian ‘the DreamWeaver’ ™ Shapes Inc ....... 972-387-5677
DeMeo Brothers Inc ...................................... 973-778-8100
Hair U Wear Inc ............................................. 888-655-8900
Hi Chic Professional Hair Extensions ......... 800-447-2718
Leading Man & Woman ................................. 800-327-7100
Reese Robert Beauty .................................... 866-929-8363
Studio International....................................... 415-641-9447
Super Hair Factory ........................................ 800-747-7318
Vapon Inc...................................................... 800-443-8856
Wig America Co ............................................ 800-338-7600
ANTISEPTICS
Dukal Corp .................................................. 631-656-3800
Hairseptic ..................................................... 800-783-0636
APPAREL
ADI-American Dawn Inc ................................ 800-627-5839
Aldan Sundries Inc ......................800-536-8699-Outside-NY
Andre............................................................ 800-323-4252
Cicciabella .................................................... 800-818-5189
Clipa Instant Handbag Hanger ....................... 888-804-0661
Diamond Technical Products ......................... 800-962-1850
Diane Products ............................................. 800-323-4252
Evergreen Marketing Inc ............................... 800-296-2596
Gavson Salon Classics ............................... 800-334-5917
Stylist Wear................................................... 800-288-9327
Teka Fine Line Brushes Inc ........................... 800-463-8352
$2.95 Guys ................................................... 800-536-5959
APPLICATOR BOTTLES
Spread, full page
and fractional
options available
CAPES
Andre............................................................ 800-323-4252
Cape Company ............................................ 888-941-2273
Bodyworkmall ............................................... 888-354-6348
Qosmedix ..................................................... 631-242-3270
Tolco Corp .................................................... 800-537-4786
APRONS
Web Banner Ads
Action Bag Co ............................................... 800-490-9320
Andre............................................................ 800-323-4252
Consonance Cos Inc ..................................... 800-708-0789
LIC Salon Apparel Inc ....................................866-99-ROBES
Noel Asmar Uniforms Inc. (formerly Spa Uniforms Inc.) ........
................................................................. 800-772-1408
Olivia Garden ................................................ 800-922-2301
Pivot Point International ................................ 800-886-4247
Pureology Serious Colour Care ................. 800-331-1502
R & R International Corp................................ 610-698-3456
Salon Elements ............................................. 800-323-4252
Salonwear .................................................... 800-635-3323
Simply Savvy Aprons .................................... 323-639-0310
Smockers by Bexar Mfg Co ........................ 877-977-9585
Sparkle Plenty Designs ................................. 215-389-1877
Sparkle Plenty Designs Inc ............................ 800-952-0446
Stylist Wear................................................... 800-288-9327
Teka Fine Line Brushes Inc ........................... 800-463-8352
APRONS, TINT
Gilden Tree.................................................... 888-445-3368
Hollywood Face Inc ....................................... 877-285-8548
InVigorators .................................................. 800-323-4252
LeChat Nail Care Products ............................ 800-553-2428
LIC Salon Apparel Inc ....................................866-99-ROBES
Olivia Garden ................................................ 800-922-2301
Pedi-Sox Inc.................................................. 888-536-1577
Rizzi Haircorp ............................................... 866-267-4004
Salon Elements ............................................. 800-323-4252
Salonwear .................................................... 800-635-3323
Smockers by Bexar Mfg Co ........................ 877-977-9585
Andre............................................................ 800-323-4252
Macadamia Natural Oil ................................. 800-871-6824
Olivia Garden ................................................ 800-922-2301
Product Club ................................................. 800-308-3588
Salon Elements ............................................. 800-323-4252
Salonwear .................................................... 800-635-3323
Simply Savvy Aprons .................................... 323-639-0310
Stylist Wear................................................... 800-288-9327
A NEW GENERATION
OF HEALTHY HAIR
COLOR
BAGS,
B
BA
AGS, RETAIL
AGS,
RETA
ET IL
ETA
Experience Color Therapy by Keratin Complex ,
a full collection of keratin-enhanced hair color.
TM
Macadamia Natural Oil ................................. 800-871-6824
Reese Robert Beauty .................................... 866-929-8363
Salon Solutions ............................................. 440-653-9554
Wain Global800-766-3651
Corp ..........................................
800-875-2264
The Essential Marketing
Group Inc ...212-463-0021-Ext-202
Kaemark Inc .................................................
Gamma & Bross USA Inc ............................... 212-239-6916
Keller International LLC ................................. 800-578-8772
Kaemark Inc ................................................. 800-766-3651
Kimmar Furniture Mfg ................................... 866-977-2742
Kosmet Inc.................................................... 800-487-3590
Liojordan Amore Beauty Supplies Unlimited ...................
Good Hair Days
Inc .......................................
888-445-5335
Liojordan Amore
Beauty Supplies Unlimited ...................
.................................................................
203-545-8386
J Nahon ........................................................
866-424-7372
.................................................................
203-545-8386
Living Earth Crafts ........................................
800-358-8292
Sta-Rite Ginnie
Lou Inc .................................
800-782-7483
Pibbs Industries
.......................................... 800-551-5020
Pibbs Industries ..........................................
800-551-5020
Salon and Beauty
Source .............................. 866-430-7227
Salon and Beauty Source ..............................
Wig America866-430-7227
Co ............................................
800-338-7600
Takara Belmont USA Inc ................................ 800-526-3847
Silhouet-Tone USA ........................................ 800-552-0418
Equipment & Furnishings
A NEW & BETTER WAY TO BLONDE
BOB PINS, HAIRPIECES
TM
®
TRIPLE PROTEIN PROTECTION™
CONDITIONS AS IT COLORS.™
TM
IT’S A BLONDE THING
DEMI-GLAZE
KERAHOLD
Lightens and brightens while
improving the integrity
of the hair
Fortified with an exclusive
triple protein blend to
leave the hair silky, shiny
and healthy
Featuring advanced
KeraHold technology with
three components of
color protection
BOTTLES, PUMPS, JARS
CHILDREN’S EQUIPMENT,
NEW COLORS
&
Flowery Beauty Products .............................. 800-347-7456
CHAIRS,
MAKEUP
MISC.
Pureology Serious Colour Care
................. 800-331-1502
MODELS
Qosmedix .....................................................
631-242-3270
A1A Facial NEW
& Salon
Equipment ......................
866-203-2330
Athena Beauty800-537-4786
Inc ......................................... 800-283-2298
Tolco Corp ....................................................
Equipro .........................................................
877-324-2226
AVAILABLE
The Essential Marketing Group Inc ...212-463-0021-Ext-202
gavsonsalon.com
................................................................. 203-545-8386
800-551-5020
Quality
Promotional Capes
Liojordan Amore Beauty Supplies
Unlimited
Bass
Brushes...................
................................................ 818-882-4247
.................................................................
203-545-8386
Beautee Sense
Inc ......................... 800-BEAUTEE/232-8833
Proudly Made In USA
800-551-5020
Sta-Rite Ginnie
Lou Inc ................................. 800-782-7483
BRUSHES, BATH
DEPILATORY HEATERS
Spa Intimates ............................................... 800-331-9595
Spa La La Inc ................................................. 866-SCENTS4
Sparkle Plenty Designs ................................. 215-389-1877
for 25
Amber Products ............................................ 800-821-9188
Years
A1A Facial & Salon Equipment ...................... 866-203-2330
BRUSHES, CLOTHES
CHAIRS, MANICURE/
Epillyss ......................................................... 800-363-1929
800-334-5917
Equipro .........................................................
877-324-2226
PEDICURE
Salon Branding .............................................
800-516-9269
120
Green Book 2013
A&A Salon Furniture And Equipment ............. 866-683-3888
AB Salon Equipment ..................................... 800-393-2679
Abacus Spa Equipment ................................. 954-636-1516
Belava LLC ................................................... 888-708-7131
Belvedere USA LLC ..................................... 800-435-5491
Continuum Footspas ..................................... 877-255-3030
C2201_R34165_ASGB_2013_120.BK.indd 120
Gharieni Group................................855-EQUISPA-378-4772
Kaemark Inc ................................................. 800-766-3651
................................................................. 203-545-8386
Living Earth Crafts ........................................ 800-358-8292
Pibbs Industries .......................................... 800-551-5020
CHAIRS, RECEPTION
Kaemark Inc ................................................. 800-766-3651
................................................................. 203-545-8386
CHAIRS, SHAMPOO
Design x Mfg ................................................ 800-345-2924
Direct Beauty Supply Co ............................... 866-386-4555
Kaemark Inc ................................................. 800-766-3651
................................................................. 203-545-8386
Salon and Beauty Source .............................. 866-430-7227
CHAIRS, STYLING
Design x Mfg ................................................ 800-345-2924
5MK LLC....................................................... 800-821-9188
International Beauty Systems Group LLC....... 800-947-2314
Kosmet Inc.................................................... 800-487-3590
................................................................. 203-545-8386
Mutual Industries Inc ..................800-523-0888-Outside-PA
Satin Smooth®............................................. 800-726-4204
DISPENSING SYSTEMS
3
12/5/2012 6:28:12 PM
Foil Assistant - FaBella Intl ............................ 973-729-9465
................................................................. 203-545-8386
Product Club ................................................. 800-308-3588
DISPLAY CASES
KERATIN MOLECULES penetrate deep into
the cortex, reducing porosity for even
color distribution.
MICRO-PIGMENTATION TECHNOLOGY
allows micronized color molecules to
anchor inside the cortex for superior, longlasting results.
WHEAT PROTEIN bonds to the cuticle, linking
with keratin to seal in softness and shine.
Acrafab Inc ................................................... 800-846-8434
Amber Products ............................................ 800-821-9188
Jantec Sign Group ........................................ 888-526-8321
Safari Airbrush Tanning, MakeUp & Nails ....... 800-528-1706
SCAN THIS CODE TO
LEARN MORE ABOUT
COLOR THERAPY.
ELECTROLYSIS EQUIPMENT
Epillyss ......................................................... 800-363-1929
................................................................. 203-545-8386
888-409-4445 | 561-206-6050 | keratincomplex.com
EQUIPMENT LEASING &
RENTAL
(888)409-4445 | 561-206-6050 | keratincomplex.com
Advanced Microderm Inc .............................. 877-763-4861
Bankers Leasing LLC .................................... 763-208-1824
Kaemark Inc ................................................. 800-766-3651
................................................................. 203-545-8386
TouchSuite Salon .......................................... 800-793-3203
C2201_R34155_ASGB_2013_107.BK.indd 107
FACIAL MACHINES
Advanced Microderm Inc .............................. 877-763-4861
Amber Products ............................................ 800-821-9188
Belson Professional Products ........................ 888-738-1212
Epillyss ......................................................... 800-363-1929
Equipro ......................................................... 877-324-2226
Fanie International ........................................ 800-441-3264
Green Book 2013
C2201_R34141_ASGB_2013.BK.indd 91
COMPONENTS OF
COLOR PROTECTION
91
12/5/2012 6:06:48 PM
12/5/2012 10:17:33 PM
Green Book Digital
Reach thousands of salon and spa owners three ways when advertising in
Green Book: via print, online and mobile devices.
Access this influential audience in the medium and format that best
suits their browsing and shopping habits. Incorporate photography,
video, links to social media pages and more!
Online
Print
Haircolor
L'Oréal USA ................................................. 800-345-5014
Matrix .......................................................... 888-777-6369
Tressa........................................................... 800-879-8737
UANS International Inc .................................. 800-461-8267
Yunsey USA Inc ............................................. 303-475-9958
Framar International................................... 888-636-4548
HENNA
IBS Beauty Inc .............................................. 562-222-1200
HYDROGEN PEROXIDE
DEVELOPERS
Affinage Salon Professional Inc ..................... 877-597-2929
Aloxxi International Corp ............................... 818-390-9663
Difiaba .......................................................... 866-333-9782
EcoColors Inc ................................................ 877-852-4515
KPSS Inc. .............................800-333-CHIC, 800-200-1151
L’Avant Garde Inc .......................................... 800-683-3411
Mastey de Paris Inc..........................800-662-7839-US-Only
Simply Organic ............................................. 866-512-4247
Alfaparf Milano .............................................. 877-APCOLOR
arteasecolors ................................................ 888-993-9912
Aveda Corp .................................................. 800-283-3224
Dolce Milano Inc ........................................... 949-743-1188
EcoColors Inc ................................................ 877-852-4515
Jean Alexander Inc ....................................... 800-344-5326
KPSS Inc. .............................800-333-CHIC, 800-200-1151
Lakme USA ................................................... 877-525-6306
L’Avant Garde Inc .......................................... 800-683-3411
L'Oréal USA ................................................. 800-345-5014
Matrix .......................................................... 888-777-6369
Redken 5th Avenue ..................................... 800-542-7256
Robanda International Inc ............................. 800-783-9969
Simply Organic ............................................. 866-512-4247
Tressa........................................................... 800-879-8737
Trionics Systems Corp .................................. 800-874-6649
Yunsey USA Inc ............................................. 303-475-9958
LIGHTENERS
EcoColors Inc ................................................ 877-852-4515
Innovative Beauty Products ........................... 800-854-9809
Keratin Complex Smoothing Therapy ........ 888-409-4445
DRABBERS
EcoColors Inc ................................................ 877-852-4515
Gavet Product Co .......................................... 800-925-9894
Vapon Inc...................................................... 800-443-8856
Mobile
FILLERS
Gavet Product Co .......................................... 800-925-9894
KPSS Inc. .............................800-333-CHIC, 800-200-1151
FIXATIVES
TRI The Institute of Trichology ....................... 866-644-7373
FOIL
Product Club ................................................. 800-308-3588
Quale Co ....................................................... 603-298-5495
Spilo Worldwide .......................................... 800-347-7456
KPSS Inc. .............................800-333-CHIC, 800-200-1151
L’Avant Garde Inc .......................................... 800-683-3411
Redken 5th Avenue ..................................... 800-542-7256
Rusk®..........................................................800-USE-RUSK
Scruples ...................................................... 800-457-0016
Simply Organic ............................................. 866-512-4247
Tressa........................................................... 800-879-8737
Aqua Beauty Line .......................................... 866-638-3312
MEN’S HAIRCOLOR
American Crew ............................................. 800-598-2739
arteasecolors ................................................ 888-993-9912
EcoColors Inc ................................................ 877-852-4515
Gavet Product Co .......................................... 800-925-9894
Keune Haircosmetics USA Inc .................... 800-330-9302
SPECIAL EARLY BIRD OFFER ENDS SEPTEMBER 20
*Rates are NET. **Cost for three consecutive months †For three months over a twelve month period.
Advertising Rates*
LISTING PACKAGES (ONLINE/MOBILE)
Package
Included
Cost
ENHANCED
LISTING (E)
•
•
•
•
$199/ 12 months
ENHANCED
LISTING WITH
MARKETING
CONTENT (EMC)
• All Benefits associated with
an Enhanced listing
• Product Photography
• Video uploads
• Catalog
• Press Releases
• Case Studies/White Papers
• Featured top-of-category listing
• SEO Optimized
Bolded in print
Company description (online)
URL/email live link
Company Logo (online)
INTEGRATED ADVERTISING PACKAGES
Print AD Size
Print
Cost
Framar International................................... 888-636-4548
HENNA
IBS Beauty Inc .............................................. 562-222-1200
(PRINT, ONLINE & MOBILE)
Included
FULL PAGE
$7,485
Rotated Display ad in category search results†, plus
EMC for 12 month period –Starts on receipt of IO.
COVER 2
$16,500
BACK COVER
$12,000
2/3 PAGE
$6,385
1/2 PAGE
$5,505
1/3 PAGE
$4,800
4 INCH
$1,800
E included for 12 month period – Starts on
receipt of IO.
2 INCH
$1,650
E included for 12 month period – Starts on
receipt of IO.
Haircolor
L'Oréal USA ................................................. 800-345-5014
Matrix .......................................................... 888-777-6369
Tressa........................................................... 800-879-8737
UANS International Inc .................................. 800-461-8267
Yunsey USA Inc ............................................. 303-475-9958
$1,500/ 12 months
HYDROGEN PEROXIDE
DEVELOPERS
Difiaba .......................................................... 866-333-9782
EcoColors Inc ................................................ 877-852-4515
KPSS Inc. .............................800-333-CHIC, 800-200-1151
L’Avant Garde Inc .......................................... 800-683-3411
Simply Organic ............................................. 866-512-4247
arteasecolors ................................................ 888-993-9912
Aveda Corp .................................................. 800-283-3224
Dolce Milano Inc ........................................... 949-743-1188
EcoColors Inc ................................................ 877-852-4515
KPSS Inc. .............................800-333-CHIC, 800-200-1151
Lakme USA ................................................... 877-525-6306
L’Avant Garde Inc .......................................... 800-683-3411
L'Oréal USA ................................................. 800-345-5014
Matrix .......................................................... 888-777-6369
Redken 5th Avenue ..................................... 800-542-7256
Robanda International Inc ............................. 800-783-9969
Simply Organic ............................................. 866-512-4247
Tressa........................................................... 800-879-8737
Trionics Systems Corp .................................. 800-874-6649
Yunsey USA Inc ............................................. 303-475-9958
DIGITAL DISPLAY ADVERTISING**
LIGHTENERS
EcoColors Inc ................................................ 877-852-4515
Keratin Complex Smoothing Therapy ........ 888-409-4445
Digital AD Location
Cost
AD Size
ROS LEADERBOARD BANNER
$2,000
728 x 90
ROS BIG BOX
$1,250
300 x 250
CATEGORY SPECIFIC
LEADERBOARD BANNER
$750
728 x 90
CATEGORY SPECIFIC BIG BOX
$500
300 x 250
DRABBERS
EcoColors Inc ................................................ 877-852-4515
Gavet Product Co .......................................... 800-925-9894
Vapon Inc...................................................... 800-443-8856
FILLERS
Gavet Product Co .......................................... 800-925-9894
KPSS Inc. .............................800-333-CHIC, 800-200-1151
FIXATIVES
TRI The Institute of Trichology ....................... 866-644-7373
FOIL
Product Club ................................................. 800-308-3588
Quale Co ....................................................... 603-298-5495
Spilo Worldwide .......................................... 800-347-7456
KPSS Inc. .............................800-333-CHIC, 800-200-1151
L’Avant Garde Inc .......................................... 800-683-3411
Redken 5th Avenue ..................................... 800-542-7256
Rusk®..........................................................800-USE-RUSK
Scruples ...................................................... 800-457-0016
Simply Organic ............................................. 866-512-4247
Tressa........................................................... 800-879-8737
Aqua Beauty Line .......................................... 866-638-3312
MEN’S HAIRCOLOR
American Crew ............................................. 800-598-2739
arteasecolors ................................................ 888-993-9912
EcoColors Inc ................................................ 877-852-4515
Gavet Product Co .......................................... 800-925-9894
Keune Haircosmetics USA Inc .................... 800-330-9302
SPECIAL EARLY BIRD OFFER ENDS SEPTEMBER 20
*Rates are NET. **Cost for three consecutive months †For three months over a twelve month period.
Advertising
Specifications
PRINT SPECS
FULL PAGE
PRINT DISPLAY AD SIZES
Full Page ..................................................................................................................................8” x 10.75”
Spread ..................................................................................................................................... 16” x 10.75”
Bleed Advertisements: Add 0.125” to top, bottom, left and right
for bleed. Live Copy: Live copy MUST be 0.25” inside the trim on
all four sides plus 0.25” on each side of the gutter for spreads
2/3 Page ............................................................................................................................. 4.625” x 10”
1/2 Page Vertical ...................................................................................... 3.375” x 10”
1/2 Page Horizontal ................................................................................................. 7” x 4.875”
1/3 Page Vertical........................................................................................................... 2.25” x 10”
1/3 Page Square .............................................................................................. 4.625” x 4.875”
COLUMN ADS
8” x 10.75” trim
7.5” x 10.25” live
8.25” x 1 1” bleed
4 Inch Unit Ad................................................................................................................... 2.125” x 4”
2 Inch Unit Ad ................................................................................................................... 2.125” x 2”
BOOK SPECS
Book Trim ...............................................................................................................................8” x 10.75”
Binding...............................................................................................................................Perfect Bound
Rotation of Colors ....................................................................................................................... CMYK
Preferred File Format.........................................................................................................PDFX1A
Acceptable Format ............................................................................................................ High Res
DEADLINES
Ad Close Date: October 18, 2013
Ad Materials Due: October 22, 2013
2/3 PAGE
DIGITAL PRINT REQUIREMENTS
vertical
4.625” x 10”
1. Questex is now accepting all advertising material via our Ad Portal.
2. SendMyAd is a web based Software as a Service ad portal which is
accessed using a standard web browser on any computer anywhere in
the world to simplify the process of ad material submission to publishers.
With SendMyAd, ad materials can be uploaded, preflighted, approved,
and delivered to Questex all within a simple to use web portal.
vertical
3.375” x 10”
3. SendMyAd provides both the advertiser and publisher with an interactive preflight report highlighting the results of the automatic preflight
performed against the publications ad specifications. You as an advertiser,
will know right away if there are any issues with your file upon upload,
with many instructional videos on how to correct any problems the file
may encounter during the process. With an easy to use trim editing
tool, ads can be repositioned and/or scaled to fit the publication’s ad
specifications without resubmitting or leaving the ad portal.
horizontal
7” x 4.875”
4. You can access the new portal by going on the link below and
registering. https://questex.sendmyad.com
1/2 PAGE
5. Here is a link to view a short demo of how to use the site:
http://www.sendmyad.com/index.php?link=Demo
6. For a pdf of the user manual for the Ad Portal, and instructions on
creating PDFs please go to this link: http://adspec.questex.com
1/3 PAGE
vertical
2.25” x 10”
square
4.625” x 4.875”
CAUTION - Crop marks are NOT needed in the file that is uploaded,
but if designer does build as part of their original ad they need to be
certain crop marks are a minimum of .125” outside of bleed. Designers
need to be certain they blow up their ad within the ad portal and check
everything, 4 corners included, before they approve. Anything within
the bleed area will print, this does include crop marks, and has the
potential to be on the printed pages due to press/bindery standard
fluctuations in magazine trim.
If you choose to submit a SWOP proof - only the SWOP proof would
be sent to RR DONNELLEY. No ads to arrive on disk. Please mark
your package and proof with Green Book 2014.
MICHAEL DEMPSIE
RR DONNELLEY
3401 Heartland Drive
Liberty, MO 64068
816.792.6431
michael.d.dempsie@rrd.com
LYNN ERDAHL
Senior Production Manager
Superior Media Solutions, LLC
218.206.2211
lynn.erdahl@superiormediasolutions.net
WEB AD REQUIREMENTS
WEB MATERIAL SUBMISSION
ROS Leaderboard Banner ............................................ 728 x 90px
• All Materials are due five (5) business days prior.
ROS Big Box................................................................. 300 x 250px
• Send all materials to lbruckenstein@questex.com.
Category Specific Leaderboard ........................... 728 x 90px
Category Specific Big Box...................................... 300 x 250px
• File name should include company name and
ad size.
RECOMMENDED FILE SIZE
• Email should include client name – Digital
Materials in subject line.
728x90 Leaderboard: 30kb
300x250 Medium Rectangle: 30kb
Green Book
2010
REMEMBER: smaller file size = faster load =
greater potential for impressions and clicks.
ACCEPTABLE FORMATS
Third party tags are discouraged unless absolutely necessary as they cause impression
latency. If sending third party tags, we can
accept them via html files (such as IFrames),
or as two links: one for viewing the ad, one
for clicking on the ad.
Green Book 2010
Website ads: We accept JPG, GIF, PNG, Flash
(SWF), most 3rd party tags, streaming video,
Enliven, Eyeblaster, Pointroll, and image maps.
The Original
Comprehensive
Resource Guide
For All Your Salon
and Spa Needs
Looping: No looping maximum as long as it
is within file size.
$225
Flash:
• We accept SWF files up to Flash v.10.
• Max file size is 100k (without video) or
2.2 mb (with video).
$195
• We cannot host streaming video files,
but we can run streaming video SWF
files if they point to a server where
the streaming video file is located.
• Frame rate: 12 FPS recommended
• In order for us to count clicks on
your SWF file, you cannot embed
your click URL in the file.
You must create an invisible button
layer with a ClickTag script.
2013
Green Book
*Green Book
Readership Study
Your message will be seen 9
million times per year!*
Call today to reserve your space
in the 2014 Edition!
Neil Hochman
Kristine Compton
Brett Vinovich
Digital Sales Manager
Western Sales Manager
Publisher
212.895.8227
323.966.4662
323.966.4662
nhochman@questex.com
kcompton@questex.com
bvinovich@questex.com
AD CLOSE DATE: October 18, 2013 • AD MATERIAL DEADLINE: October 22, 2013
GreenbookDigital.com

American Salon

Transcription

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