Pan Am Maytag athlete sponsorship release

PRESS RELEASE
Maytag® sponsors three Canadian athletes competing in the
TORONTO 2015 Pan Am/Parapan Am Games
Because Maytag® knows performance counts to athletes
TORONTO, ON, May 4, 2015 – As the Official Athlete Laundry Services Supplier, Maytag® proudly
announces its sponsorship of Canadian triathletes Paula Findlay and Kyle Jones, along with
Canadian Women’s Baseball player Vanessa Riopel as they prepare to compete in the Toronto 2015
Pan Am/Parapan Am Games.
Vanessa, Paula, and Kyle will serve as ambassadors for Maytag® and will be integrated across
various marketing channels including: advertising; public relations; digital and social media.
“We are so proud to support these athletes and admire their commitment to excellence day in and
day out,” said Gina Flinton, Senior Brand Manager at Whirlpool Canada. “Their dedication inspires
us all to strive to perform at our best.”
As the Official Appliance and Athlete Laundry Services Supplier for the Games, Maytag® will furnish
all athlete residences in the CIBC Pan Am/Parapan Am Athletes’ Village with over 400 washers and
dryers. More than 7500 athletes will depend on Maytag® appliances to perform so their uniforms are
ready when it’s time to compete.
For years, Canadians have chosen Maytag® appliances for their durability, reliability, and
power. That’s because Maytag® understands performance counts. Maytag® appliances are
made to withstand heavy use while delivering consistent performance.
Canadians from coast to coast can share in the excitement leading up to the Toronto 2015 Games,
and stay up-to-date with the athletes by visiting the Maytag® Facebook page at
https://www.facebook.com/MaytagCanada or the Maytag® Twitter page at
https://twitter.com/maytag_ca
About the athletes
Paula Findlay
Triathlete Paula Findlay competed in her first triathlon in her late teens and has been hooked
ever since. In 2010, Paula shocked the world becoming the first Canadian triathlete to win a
World Championship Series event -- on the now-famous Hyde Park 2012 Olympic course in
London, England. She matched that performance and was the only woman athlete to win backto-back in 2010 in Kitzbuhel, Austria. The Edmontonian carried her success into the 2011
season where she won three World Championship Series races. Paula was ranked No. 1 in the
world by the time she was 21. From late June 2011 through to the Olympics in London and most
of 2013, a nagging hip injury limited Findlay to just five events. A healthy Findlay is back to elite
racing with some impressive results late in the 2014 season. 25-year-old Findlay currently lives
and trains in Boulder, Colorado under the expert guidance of her new coach and former World
Champion Siri Lindley.
Kyle Jones
Kyle has been a member of Canada’s National Triathlon Team since 2006. He won the
Canadian Junior title in 2003 which sparked a move to Victoria, BC to train at the National
Training Centre. He made his ITU World Cup debut in 2005. Kyle has narrowly missed the
podium at two Pan American Games with 4th place finishes in 2007 (Rio de Janeiro) and 2011
(Guadalajara). In 2008 Kyle was selected as the alternate for the Canadian Olympic Team. In
2012 he won his first Canadian Senior title, his first ITU World Cup title, and represented
Canada at the Olympic Games in London. Since then, he has added two more National titles, a
World Cup silver medal, and most recently represented Canada at the 2014 Commonwealth
Games in Glasgow, Scotland. Kyle continues to compete for Canada in the ITU World Triathlon
Series with aspirations of competing in his second Olympic Games in Rio de Janeiro, Brazil in
2016
Vanessa Riopel
Vanessa Riopel has been a member of the Women’s National Team since 2007. She helped
Canada win a bronze medal at the Women’s 2012 World Cup in Edmonton. Vanessa is from
Repentigny, QC and began learning English when she joined the national team. She has a
degree from the University of Québec Trois-Riviéres in Kinesiology.
About Maytag® Brand
For more than a century, Maytag brand appliances have been synonymous with dependability
and durability. Through the commitment of Whirlpool Corporation, Maytag brand’s enduring
tradition of quality production and performance continues to thrive. Exceptionally durable,
commercial-grade components are found in many Maytag brand appliances. Maytag brand is
part of Whirlpool Corporation’s family of brands. Whirlpool Corporation is the world's leading
global manufacturer and marketer of major home appliances, with annual sales of
approximately $20 billion in 2014, 100,000 employees, and 70 manufacturing and technology
research centers around the world. For more information on any Maytag brand appliance, visit
www.Maytag.ca
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For more information, please contact:
Cathleen Finlay
Hill+Knowlton for Maytag Brand
416-413-4579
Cathleen.finlay@hillandknowlton.ca