- CITI lab

From idea to market
Sylvain Brissot
You have an idea, let’s go to
Market
1. Believe in your idea
« Think For Yourself – Question Authority »
Timothy Leary - Tool
http://www.flickr.com/photos/16230215
2. Choose the startup way
• A startup is a human institution
designed to create a new product
or a service under conditions of
extreme uncertainty
Eric Ries
• A startup is an organization formed to
search for a repeatable and scalable
business model
Steve Blank
3. Don’t be afraid of your ideas / Assess them
New market
Innovative
Team
Risk
Often untested
Your idea can be explosive
.com/photos/16230215@N08/3468693245
4. Soon begin to ask yourself about your product / service
and value proposition
MARKET
customers
Timing
Product
Idea /
Startup
Opportunity
Finance
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Is there a real Need?
Is there a Strong Business, market ?
Is there customers ? Do people want to pay for it ?
Who are my customers ?
How do I reach them ?
Competition
Team
You do not only sell a techno
5. Go FAST
• 75% of the Startups close
within the first five year
(source Harvard Business School)
• 9 ideas (products) out of 10
fail
So why spend 1 or 2 years
developing an outstanding
product … that will fail and
whose nobody wants at the
end ?
www.flickr.com/photos/74279471
6. Be focus on your top priorities
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Develop a Product / Service from your idea
Market your idea – spread the word
Hire the good people who believes in your idea
Search for money to invest in your idea (clients, VCs,..)
Your Idea
Your Objective
7. Be Empirical
Be Pragmatic
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Pivot
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Customer interview
New Hypothesis
Advanced tests
Hypothesis
validation
Be Structured
Testing,
Fast-Coding
Product management
Learn Faster
Business
hypothesis /
Growth rate
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•
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MVP (Minimum
Viable Product)
Conversion rate, Analysis
Real Time Monitoring
A/B testing
Lean Start-Up : Revolutionizing how business are built from the ground-up
8. Find & develop your Minimum Viable Product and go to
market
• Build a Minimum Viable Product and Pivot
until Product/Market Fit => €
• Admit Your
uncertainties
Methodically iterate to
reduce them seek
validation from the real
world
Bear grills
Respect your Deadline - Find your customers - Gain Traction
Why your idea is working
What did you understood ?
9. Think all way long about your Business plan
1. The Context
2. The Problem
3. The Solution
4. The market Size
5. The Business Model
6. The Proprietary Tech
7. The Competition
8. The Marketing Plan
9. The Traction / The secret sauce
10. The Financials
11. The team
12. The funding
http://www.flickr.com/photos/26913230
10. ADAPT To go further
“ It is not the strongest of the species
that survive, nor the most intelligent,
but the one most responsive to
change. ”
Charles Darwin
Thank you and May the luck be
with you
Appendice
The Business Model Archetype
10. Pivot in the Customer development until it clicks
Development cycle in a lean mode
$
Time to profit
Smaller, faster releases
Time
Time to market
• Accelerate your
Time to market
• Minimize Risks
• Learn more from
customers
• Adapt your offer
• Speed up your ROI