WHY THIS WORKS

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TEMPLATE #1. CLIENT WELCOME
[CLIENT NAME],
Thank you for buying [PRODUCT OR SERVICE].
I'm sending this note to let you know I have received
your payment. You can expect
[PRODUCT OR SERVICE] by [DELIVERY DATE].
If you have any questions you can reach out to
[ME or MY TEAM] at [CONTACT INFORMATION].
WHY THIS WORKS
Often new clients will experience a sense of anxiety after a purchase. It's common and it's called
"Buyer's Remorse". Even if the terms of your product or service were clearly laid out before a
payment, the client may still wonder:
• Did the payment go through?
• How long will it take to receive what I was promised?
• How can I reach out if I have a problem?
Sending a personal message after a purchase, especially a premium priced product or service, will
curb Buyer's Remorse before it sets in. By addressing nagging doubts right after a sale you set the
stage for a happy and prosperous client relationship.
TEMPLATE #2. SPECIAL DEAL
[CLIENT NAME],
I hope you are doing well today.
Because [REASON FOR OFFER] I want to tell you about [SPECIAL OFFER].
Here's how it works:
• [OFFER DETAIL 1]
• [OFFER DETAIL 2]
• [OFFER DETAIL 3]
if this sounds good to you, let me know soon.
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I won't be offering this after [DATE] because [REASON WHY DEAL IS LIMITED].
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WHY THIS WORKS
Having clients buy from you over and over again is the point of customer loyalty. Now, some clients will
make multiple purchases without being prompted. However, most will need a reminder that your
products and services exist, and a compelling reason to take action now.
Running a limited time, special offer is a classic way to ask your clients to pay attention to you again,
and make a purchase immediately.
Your special deal can be tied an individual client's circumstance. For example, a woman who used you
for maternity photos may be interested in hiring you to shoot the child's first birthday. In this case the
client's own situation creates the urgency to quickly take advantage of your offer.
The most common reason for special deals comes from shared shopping events like national holidays.
However, while most businesses send out email blasts for Labor Day and Christmas specials, you can
cut through the clutter with a personal, 1-to-1 offer. Personal emails are especially useful if your
product or service requires more conversation than can be negotiated through a mass email.
TEMPLATE #3. REFERRALS
[CLIENT NAME],
I'm glad you enjoyed [PRODUCT OR SERVICE].
Do you know anyone else who needs [TYPE OF PRODUCT or
SERVICE]? If you do, please tell them about [MY BUSINESS].
I really enjoyed working with you, and would love to have more
clients who are just like you.
By the way, anyone you refer to me, I'll give them [SPECIAL
DISCOUNT or GIFT]. Just have them mention your name, and I'll take
care of them!
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WHY THIS WORKS
Even when happy clients are willing to refer you it can be difficult for them to know how. You should
make it clear that you'd appreciate a referral, and be specific about who your business serves. This
way you give clients a strong and clear prompt for recommending you to their friends.
Consider offering an exclusive deal to anyone who comes through a referral. This can include a
discount or bonus. When clients are armed with a special deal, their referral becomes a gift they can
give to friends, not just a favor they do for your business.
However, avoid offering a referral fee to your clients. Your best recommendations will come from
clients who are already excited about spreading the word about your business. Promising money for
a referral may offend them, or cap their own sense of generosity.
WHAT TO DO NEXT
Now you know which words to use to welcome clients, offer a special deal, or ask for a
referral. The next step is to use a tool that makes it easy to send these messages to your
best customers.
We recommend our own solution, the Client Relationship Builder. It's a suite of tools that
make it easy to gain leads, send follow-up messages, and keep them as clients for life.
If you're a current Zibster customer then our Client Relationship Builder is already live in
your account! Contact your Brand Consultant if you need more help using it.
If you're considering launching your website with Zibster then you'll get the Client
Relationship Builder included in your account for free with your purchase.