WINES OF PROVENCE MAKES ITS DEBUT AT SAN FRANCISCO`S

MEDIA ALERT
Wines of Provence Brings the
Legendary Food and Wine Lifestyle of the Mediterranean
to Austin in April with Special Book Awards and Culinary Events
(New York, NY, April 9, 2015) – Provence, the oldest winegrowing area in France and the world’s largest
rosé specialty region will have a major presence in Austin during April. The iconic rosé wines of Provence
and acclaimed cookbook “Provence Food and Wine: The Art of Living” will be showcased at the Austin
Food and Wine Festival and at the Benjamin Franklin Book Awards Ceremony.
Visitors and residents alike can learn more about Provence’s dry pink rose wines and the fresh Provencal
foods that comprise the healthy Mediterranean diet from the Director of the Provence Wine Council
Francois Millo, author of a best-selling Provence cookbook, at two upcoming local events.
Friday, April 10 – Award Ceremony, Benjamin Franklin Awards
The critically acclaimed book “Provence Food and Wine: The Art of Living”, co-authored by François
Millo, Director of the Provence Wine Council and Viktorija Todorovska, has been nominated for a
Benjamin Franklin Award by the Independent Book Publishers Association. The book celebrates the
cuisine, wine, history and culture of this popular area of southern France, and is filled with 47 traditional
Provençal recipes along with information on regional wines, most notably Provence’s iconic rosés.
For media information about the Awards Ceremony, contact Terry Nathan (terry@ibpa-online.org)
Awards Reception, 6-7 pm; Awards Program, 7-9:30 pm
Location: Sheraton Austin Hotel at the Capitol, 701 East 11th Street, Austin
April 24 – April 26, 2015 – Austin Food and Wine Festival
Come taste the Gold Standard of dry pink wines from the celebrated Provence region and learn how
well they pair with foods from all over the world at this year’s culinary star-studded Austin Food and
Wine Festival. Provence Wine Council Director François Millo will be at the booth on Saturday (April 25)
and Sunday (April 26) to introduce the wines and present his cookbook for sale and signing -- “Provence
Food and Wine: The Art of Living”.
Location: Auditorium Shores and Republic Square Park, 800 W. Riverside Drive, Austin.
Participating Wineries:
Château de Berne – Côtes de Provence
Château de Fontlade – Coteaux Varois en Provence
Château Sainte Marguerite Cru Classé – Côtes de Provence La Londe
Château Thuerry - Coteaux Varois en Provence
Domaine de la Sangliere – Côtes de Provence
Domaine Jacourette – Côtes de Provence
Hecht & Bannier – Côtes de Provence
Maison Saint Aix – Coteaux d’Aix-en-Provence
In Provence, 89% of AOC wines produced are rosés. Made from red grapes, rosé wine has the character
of a red wine with the crispness of a white wine, making it perfect for pairing.
Consumer demand continues at a rapid pace for dry rosé wine. For the 11th consecutive year, and
building on 10 years of double-digit growth, exports of rose wines from Provence to the U.S. have
climbed 34% on volume and increased 47% on value according to the French customs agency and the
CIVP/Provence Wine Council.
The Conseil Interprofessionnel des Vins de Provence (CIVP), known in the United States as the Provence
Wine Council, is an organization representing more than 600 wine producers and 40 trade companies
from the Provence region of France. Its mission is to promote and advance the wines of the region’s
principal appellations. The organization’s members together produce 96 percent of Provence’s
Appellation d’Origine Protégée (AOP) wines. More information can be found online at
www.winesofprovence.com or on social media:
facebook.com/winesofprovence
twitter.com/winesofprovence
youtube.com/winesofprovence
instagram.com/winesofprovence
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Media Contacts
Joan Brower/Janet Bartucci
The Dilenschneider Group, Inc.
MetLife Building, 200 Park Avenue, 26th Floor
New York, NY 10166
Tel.: 212-922-0900; Fax: 212-922-0971
media@winesofprovence.com
Trade Contacts
Julie Peterson/Carlene Hastings
Vins de Provence - U.S. Office
1025 Thomas Jefferson St. NW, Suite 420 East
Washington, DC 20007
Tel: 202-499-4263
chastings@winesofprovence.com