Current Issue

E X P O R T
R E P O R T
The Strawberry Export Report is published annually
and reflects trends for total fresh and frozen exports
and major export countries. Data is compiled by the
U.S. Census Bureau, Foreign Trade Statistics division.
Hong Kong data is compiled by Hong Kong Government
Trade Statistics. Japan data is provided by Trade
Statistics of Japan, Japanese Ministry of Finance.
In 2014, California exported 251.8 million pounds of
fresh strawberries and 49.7 million pounds of frozen
strawberries, with a combined value of $424 million.
California fresh strawberry exports represented 11.4
percent of the state’s fresh crop and 11.7 percent of
frozen production.
Fresh lbs. (000)
Frozen lbs. (000)
Fresh & Frozen Value $ (000)
Figure 1: California Export Trends
450,000
$418,080
350,000
$424,042
$393,025
400,000
lbs. or $(000)
2015
S T R AW
BERRY
$340,857
$351,363
300,000
268,760
250,000
246,023
268,717
251,796
242,623
200,000
150,000
100,000
50,00
30,050
2010
35,598
2011
43,334
2012
62,245
2013
49,705
2014
2015
S T R AW
BERRY
E X P O
R T
2
R E P O R T
Figure 2: 2014 California Fresh Exports (Volume – lbs.)
Rest of World
1.7%
Japan
2.8%
United Arab Emirates
1.4%
United Kingdom
1.3%
Saudi Arabia
0.9%
Hong Kong
3.0%
Mexico
15.9%
Canada
73%
California Exports - FRESH
California fresh strawberry export
pounds decreased by 6.3 percent
in 2014 compared to 2013.
Fresh Exports
2014 = 252 million lbs.
2013 = 269 million lbs.
2012 = 269 million lbs.
Figure 3: 2014 California Fresh Exports ($)
Rest of World
2.4%
United Arab Emirates
2.2%
United Kingdom
1.5%
Saudia Arabia
1.4%
Japan
8.1%
Hong Kong
6.1%
Mexico
7.7%
Canada
70.6%
In 2014, California fresh
strawberry exports
increased in value by 2.4
percent compared to 2013.
Fresh Exports
2014 = $387 million
2013 = $378 million
2012 = $360 million
2015
S T R AW
BERRY
E X P O
R T
R E P O R T
Figure 4: 2014 California Frozen Exports (Volume – lbs.)
1
Rest of World
3
8.1%
Japan
10.3%
Republic of
Korea
Canada
53.2%
14.2%
California Exports - FROZEN
In 2014, California frozen strawberry
export volume decreased by 20.1
percent compared to 2013.
Frozen Exports
2014 = 50 million lbs.
2013 = 62 million lbs.
2012 = 43 million lbs.
Mexico
14.3%
Figure 5: 2014 California Frozen Exports ($)
Rest of World
6.2%
Japan
16.8%
Republic of
Korea
Canada
50.1%
13.8%
Frozen Exports
2014 = $37 million
2013 = $41 million
2012 = $33 million
California frozen strawberry
exports decreased in value by
7.9 percent in 2014 compared
to 2013.
Mexico
13.1%
1
Slight variations between number totals
and calculated percentages due to standard
rounding of numbers.
2015
S T R AW
BERRY
E X P O
R T
R E P O R T
CANADA
Quantity lbs. (000)
Value ($000s)
Figure 6: Canada Fresh (Volume and Value)
300,000
$272,046
$252,019
4
$276,347
$272,804
$250,920
250,000
$(000)
215,134
224,282
209,983
215,518
200,000
183,847
Canada remains the
largest export market for
California strawberries,
representing 73 percent of
all fresh and 53 percent of
all frozen export volume.
In 2014, fresh exports to
Canada decreased by 14.7
percent compared to 2013.
150,000
100,000
50,000
2010
Quantity lbs. (000)
Value ($000s)
2011
2012
2013
2014
Figure 7: Canada Frozen (Volume and Value)
30,000
25,989
25,743
26,426
$19,118
$19,230
$18,730
25,000
$(000)
22,582
20,000
17,925
$17,711
15,000
$14,307
10,000
Frozen export volume to
Canada increased by 2.7
percent over the previous year.
5,000
2010
2011
2012
2013
2014
2015
S T R AW
BERRY
E X P O
R T
R E P O R T
MEXICO
Quantity lbs. (000)
Value ($000s)
5
Figure 8: Mexico Fresh (Volume and Value)
45,000
39,958
40,000
35,000
30,244
$(000)
30,000
$29,818
25,000
$26,747
19,913
20,000
15,000
10,000
11,735
$11,437
12,988
Fresh exports to Mexico increased
32.1 percent in 2014, compared to
the previous year. Volume
surpassed the pre-trade tariff
levels from 2008. The tariff
negatively impacted the export of
California strawberries to Mexico
for the years 2009 - 2012.
$15,295
$12,429
5,000
2010
Quantity lbs. (000)
Value ($000s)
2011
2012
2013
2014
Figure 9: Mexico Frozen (Volume and Value)
12,000
10,369
$(000)
10,000
8,000
$6,852
6,000
5,707
4,702
7,110
5,208
$4,878
4,000
$4,028
$3,667
2011
2012
$3,123
2,000
2010
2013
2014
In 2014, frozen exports to
Mexico decreased by 31.4
percent from 2013. Although a
decrease from the previous year,
this was the second highest
annual frozen volume exported
to Mexico, through 11 years of
tracking export volumes.
2015
S T R AW
BERRY
E X P O
R T
R E P O R T
JAPAN
Quantity lbs. (000)
Value ($000s)
6
Figure 10: Japan Fresh (Volume and Value)
40,000
35,000
$(000)
30,000
$30,889
$32,526
6,796
6,966
7,096
2010
2011
2012
$29,345
$32,375
$31,408
25,000
20,000
15,000
10,000
7,413
7,170
In 2014, fresh exports to Japan
remained flat, decreasing 3.3
percent compared to 2013.
5,000
Quantity lbs. (000)
Value ($000s)
2013
2014
Figure 11: Japan Frozen (Volume and Value)
12,000
$(000)
10,000
8,000
$6,750
6,000
$5,700
5,124
4,000
$5,253
4,658
$5,124
$6,295
5,778
5,101
4,577
2014 frozen export volume to
Japan decreased by 11.7 percent
compared to 2013.
2,000
2010
2011
2012
2013
2014
2015
S T R AW
HONG
Quantity lbs. (000)
Value ($000s)
BERRY
E X P O
R T
R E P O R T
KONG
7
Figure 12: Hong Kong Fresh (Volume and Value)
25,000
$23,644
$20,922
$20,397
$(000)
20,000
$16,621
15,000
$12,928
10,000
5,414
6,266
2010
2011
7,548
7,496
7,302
2012
2013
5,000
2014
Fresh export volume to
Hong Kong showed a modest
increase of 3.4 percent
compared to 2013. This
represents the highest fresh
volume and value of exports
to Hong Kong in 11 years.
2015
S T R AW
BERRY
E X P O
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8
R E P O R T
2015 California Fresh Strawberry Volume
The chart below projects 2015 California fresh strawberry
volume, based on the three year average weekly yield for each
district multiplied by 2015 reported acreage for each district.
9
8
Millions of Trays
7
6
5
4
3
2
1
15
9/
/1 15
12 5/
/0 5
12 1/1
/2 5
11 7/1
/0 15
11 4/
/2 5
10 0/1
/1 15
10 26/
/ 15
09 12/
/ 15
09 29/
/ 15
08 15/
/ 15
08 1/
/0 5
08 8/1
/1 15
07 4/
/0 15
07 20/
/ 15
06 06/
/ 15
06 3/
/2 15
05 9/
/0 15
05 25/
/ 5
04 11/1
/ 15
04 8/
/2 15
03 14/
/ 15
03 8/
/2 15
02 14/
/ 5
02 1/1
/3 5
01 7/1
/1 15
01 3/
/0
01
Projected CA Total
Projected Salinas-Watsonville
Projected Santa Maria
Projected Southern District
3 Year Avg. (2012, 2013, 2014)
2014 CA Total
P.O. Box 269
Watsonville, CA 95077-0269
p: 831.724.1301
f: 831.724.5973
info@calstrawberry.com
www.californiastrawberries.com
© 2015 California Strawberry Commission