Rafael Mendiola

www.rmendiola.com
Rafael Mendiola
818-627-7921
mendiola.rafael@yahoo.com / hello@rmendiola.com
215 Carmelo Ln. South San Francisco CA 94080
User Interface and User Experience Designer
with focus on optimal efficiency, simplicity, and functionality
SUMMARY OF QUALIFICATIONS
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Highly innovative, passionate and successful web designer who is highly skilled in UI/UX design, Front-End
development and traditional print design with over 7 years of design experience
Recognized as a talented creative with a unique skill-set that spans various areas from digital/print design to
brand development and user experience
Phenomenal track record of designing and developing websites
Adept at all phases of project life cycle, including requirements gathering and user analysis/research to
information architecture, user flows, testing, user interface design, and implementation
Highly effective written and verbal communicator with exceptional user experience research, problem solving,
brand development, and strong people skills with the ability to assume leadership roles in a team environment
TECHNICAL SKILLS
User Interface design
User Experience design
HTML5 & CSS3
JavaScript & jQuery
Wireframes
WordPress
Dreamweaver
Photoshop
Illustrator
InDesign
After Effects
Flash
Actionscript 3.0
PHP
MySQL
Logo Design and Branding
Digital Fine Arts
Print Design
PROFESSIONAL EXPERIENCE
UI/UX Designer & Front-End Developer
March 2013 - April 2015
Economic Press, Inc., Quezon City Philippines - www.economicpress.com.ph
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Responsible for the design, development and maintenance of the company’s website
Designed and implemented web and mobile products; from user research, wireframes and user interface design to
front-end development focused on user experience that translated across all mediums
Researched UI design and development techniques to discover innovative and elegant solutions to complex
UI problems and share with team members
Created user experiences and information architecture flows to meet business/client needs with an emphasis on
clarity and usability, using human-centered design principles and design techniques
Solving complex UX problems pertaining to each product by interfacing closely with the web production team through
UX research, usability testing, and storyboarding
Working with product manager in gathering business requirements to understand product goals and client needs
Working within a five-person web production team where I played a vital role in the success of several product
launches which led to an increase in visitors, and better overall user experience
Proposed new ideas and web tools such as quote request for company’s website and usability testing research
Occasionally helps with the back-end development
Freelance Graphic Designer
August 2014 - October 2014
Bryant Concepts Inc., Makati Philippines - www.bryantconcepts.com.au
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Responsible for creating design solutions that have a high visual impact for company’s website
Listening to internal clients from Australia and understanding their needs before making design decision
Creating designs for a huge variety of products and activities such as websites, advertising, books, magazines,
posters, product packaging, exhibitions and displays, corporate communications and corporate identity
Report status on projects assigned
Freelance Web and Print Designer
December 2009 - May 2013
Loco Design Agency - www.locodesign.com.ph
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Responsible for the design projects ranging from digital/print design and front-end development that’s outsourced
from the Philippines
Creates wireframes, mockups and visual design for websites with style guides and design specifications for
development
Research on project requirements to produce great UI designs and user experience
Provides branding, identity and creative direction as well as UI/UX designs from concept to delivery
Provides front-end development when needed
Creates banners, brochures, flyers, logos, invitations, event collateral, and brand identity package concepts for print
Working with clients on specific design requests
Visual Designer/Legal Assistant
August 2011 - May 2012
Wasserman, Comden, Casselman & Esensten LLP, Tarzana CA - www.wccelaw.com
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Enhanced company’s web presence with an innovative web design that translated across all mediums with a focus
on user experience
Developed, designed and produced visual elements and pages for company’s website (visual design for the firm’s
services, seasonal updates, web production and daily site maintenance)
Developed UI designs, wireframes, screen layouts, front-end development, and product research and analysis reports
Complete testing to all browsers
Engaged in all phases of the web development life cycle as well as engagement of customer needs and business
strategy
Manipulate and load images, graphics and data
Create layouts and designs for brochures, flyers, packaging, advertising and marketing collaterals, and other
published materials for print Make revisions on marketing designs for various print projects for the firm
Create marketing materials for lawyers’ meetings with item and client specific information
Provided administrative support to the paralegal department and senior partners
Advertising Coordinator
September 2009 - August 2011
Los Angeles Daily News, Woodland Hills CA - www.dailynews.com
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Provided administrative support for 4 Account Executives and Advertising Director
Executed advertising orders/contracts for certain accounts
Appointed as the “go-to-person” to communicate with other departments such as page lay-out, prepress department
and collections; and also to other news papers under the Los Angeles News Paper Group on behalf of Sales Team
Fulfilled all sales requests from Account Executives and Sales Managers pertaining to any relevant
pre-sale information within deadline
Edit and Update designs for all advertising Ads including flowing copy and organizing submitted photos to be
published in the paper
Produced designs and layouts for company’s website
Communicating with advertisers on specific design requests they may have for a particular Ad
Proofread documents before publication to make sure all ad changes from the client were done correctly
Graphic Designer/Paginator
August 2007 - September 2009
Los Angeles Daily News, Woodland Hills CA - www.dailynews.com
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Designing stylish and effective ads, in-house promotional Ads for advertising, special sections, and specialty Ads for
print
Produced designs and layouts for company’s website
Photo scanning and retouching
Doing revisions on certain Ads from Sales Reps
Analyzes the positioning of the Ads in the paper by certain category prior to layout
Pre-flighting certain PDF ads to make sure it is corrected before printing
Auditing Ads to ensure that it was done accurately before printing
Compared data entered with source documents for accuracy
Assist in laying out retail and classified ads
Provided support for other positions when needed in all prepress department
EDUCATION
Associate of Arts Major In Social and Behavioral Sciences
Los Angeles Pierce College, Woodland Hills CA - Graduated December 2012
Bachelor of Arts in Multimedia Arts
De La Salle College of Saint Benilde, Manila Philippines - 2004 - 2006
CERTIFICATION
Certificate in Web Design and Development, Image Editing and Compositing, Illustration and
Desktop Publishing and Digital Video Production
Philippine Center for Creative Imaging, Makati Philippines - Completed March 2015
ADOBE CERTIFICATES
Dreamweaver
After Effects
ACHIEVEMENTS
Voted “Employee of the Month” for November 2009 by the Department for exemplary service and going
above and beyond the call of duty.