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FEED THE FUTURE BRANDING 101
W EBINAR C HAT T RANSCRIPT
April 30, 2015
This document was produced for review by the United States Agency for International Development. It
was prepared by the Feed the Future Knowledge-Driven Agricultural Development (KDAD) project. The
views expressed are those of the author and do not represent the views of the United States Agency
for International Development or the United States Government.
PRESENTERS
Wendy Coursen, USAID Bureau for Food Security
Kaitlin Lesnick, USAID Bureau for Food Security
WEBINAR CHAT FACILITATOR
Jen Cupp, USAID Bureau for Food Security
2
www.feedthefuture.gov
WEBINAR CHAT TRANSCRIPT
* Editorial Note: All examples of correct and incorrect project naming and logo use
included in this resource were invented for the purposes of this training. They are
fictional examples and do not reflect actual cases or implementation of Feed the Future
naming, marking and branding.
Cydney (Agrilinks):
Hello Everyone who's joining us!
Cydney (Agrilinks):
We'll get started in about 35 minutes.
Cydney (Agrilinks):
We may have to close the room for the next 5-10
minutes as we're doing some testing, so I apologize
for any inconvenience.
Cydney (Agrilinks):
Please just log back in after 8: 40am EST.
Cydney (Agrilinks):
Thanks for the patience.
Timothy Close:
Audio and video are fine for me.
Cydney (Agrilinks):
Great! Glad to hear! Thanks for joining us Timothy.
Mark Ohland:
Joining from Virginia Tech, I'll be here with R.
Muniappan, Miriam Rich, and Kelly Izlar.
Cydney (Agrilinks):
Thanks, Mark and everyone joining us from Virginia
Tech!
Cydney (Agrilinks):
We'll get started in about 13 minutes.
USAID Agrilinks:
Good morning, all! Thanks for joining us today. We
will be switching to our intro polls in a few minutes,
please fill them out!
Doreen Hove:
Joining from Zimbabwe.
USAID Agrilinks:
Hi Doreen, glad you could tune in given the time
difference!
Doreen Hove:
I am glad I could tune in!
Doreen Hove:
Looking forward to the presentation.
USAID Agrilinks:
If you haven't introduced yourselves yet, please state
your name, organization, and location!
3
Kazi Amin:
Joining from Bangladesh.
USAID Agrilinks:
Happy to see some VT folks joining as well.
Mark Varner:
Hi. This is Mark from APLU. I'm joining from DC.
Lori Reid:
Lori Reid, FHI 360, Washington DC.
USAID Agrilinks:
Hello, Kazi, Mark, and Lori!
Kazi Amin:
Hi.
Laura Bergdoll:
Laura Bergdoll, Purdue University in West Lafayette,
Indiana.
Garth Patterson:
Garth Patterson, Office of Food for Peace,
Washington, DC.
USAID Agrilinks:
Kazi, it must be late in Bangladesh. Thanks for taking
the time to join in.
Ranjita Shrestha:
This is Ranjita from Nutrition Innovation Lab Boston.
Dave Hoisington:
Hi, Dave Hoisington from PMIL here.
USAID Agrilinks:
Good morning Garth and Laura, as well as Ranjita
and Dave.
Michael Gebremedhin:
Mike Gebremedhin, USAID Cambodia calling in from
Phnom Penh.
Kazi Amin:
It's no problem.
Jessy Sielski:
Jessy Sielski, Communications Director, Michigan
State University Global Center for Food Systems
Innovation, East Lansing, MI.
Rachel Warnock:
Rachel Warnock from Nutrition Innovation Lab
Boston.
Cydney (Agrilinks):
Welcome Everyone! We'll get started in about 5-7
minutes.
Simret Yasabu:
Hi Everyone, this is Simret Yasabu from Ethiopia. I
work for USAID funded project called Africa RISING
as research communication specialist.
4
USAID Agrilinks:
Hi Michael! Also good to see some Innovation Lab
folks joining.
Melissa Clark:
Melissa Clark from IFDC in Muscle Shoals. AL. Good
morning.
USAID Agrilinks:
We're about to open our intro polls - please fill them
out!
Sabrina Haque:
Hi this is Sabrina from USAID AVC Project.
Abby Rubley:
Abby Rubley with Michigan State University Feed the
Future Lab for Food Security Policy.
Kazi Amin:
Thanks Sabrina.
Catherine Kazmirski:
This is Catherine Kazmirski, USAID DOC in Malawi.
Kayce Snyder:
Hi! This is Kayce with the SPRING project out in
Arlington, VA.
USAID Agrilinks:
Nice to see some Mission staff listening in!
Tara Steinmetz:
Tara Steinmetz with the Assets and Market Access
Innovation Lab here.
Cydney (Agrilinks):
Welcome Everyone! If you have a question, please
type it here in the chat pod.
Lucy Mhina:
Hello everyone, this is Lucy from USAID's Resilience
and Economic Growth in the Arid Land - Accelerated
Growth project in Kenya.
USAID Agrilinks:
Hi Tara, were you at the Malawi IL conference? We
hear it was very interesting.
Tara Steinmetz:
I was - and it was!
Adwoa Sey:
Hi Adwoa here from Ghana with the ADVANCE
Project.
KDAD AV Tech:
Thanks to everyone for logging on and filling out the
polls. We'll get started in about five minutes or so.
Jen Snow:
Hi! --Jen Snow from Winrock International.
Sarah Riczo:
Hi, this is Sarah with Heifer International.
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Cydney (Agrilinks):
Hello Everyone! We'll get started in about 3 minutes.
USAID Agrilinks:
Glad to hear it, Tara! For those who are interested,
our Agrilinks team has been blogging during their time
in Malawi. See notes from the conference here - http:
//agrilinks.org/events/feed-future-innovation-labspartners-meeting
Melissa Becchi:
Hi this is Melissa Becchi with the Peace Corps.
Aida Murad:
Hi- Aida Murad from Winrock International.
USAID Agrilinks:
Thanks, everyone, for joining and answering our polls.
Caroline Manus:
Hi Caroline from GAIN.
Adi Raval:
Hello, this is Adi Raval, communications advisor for
Power Africa.
Edite Ferreira:
Hi. Dee from CPAR.
Adi Raval:
Based in Washington, DC.
Jonathan Hubchen:
Jonathan Hubchen from the LSU AgCenter.
USAID Agrilinks:
It looks like we've got a lot of implementing partners
joining today!
USAID Agrilinks:
Glad you could make it.
Shirin Akhter:
Hi! This is Shirin from iDE Bangladesh.
USAID Agrilinks:
We are also happy so many of you have gotten a
change to read the manual!
Elizabeth Drachman:
Liz from DAI in Bethesda.
Simret Yasabu:
I am also glad to be part of this, which is my first.
Gary Burniske:
Good Morning: This is Gary Burniske with Purdue.
Cathryn Snider:
Hi - Cathryn Snider from Food Security Group,
Michigan State University, East Lansing, Michigan.
Mandy Wilson:
Mandy with Virginia Tech.
Cydney (Agrilinks):
Hi Everyone! We'll get started in one minute.
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Henry Rwamugema:
Good morning, Henry Rwamugema joining from
INNOCONSULT ltd, Kigali-Rwanda.
Kate Thomas:
Good Morning! I'm Kate with ACDI/VOCA.
Jackie Blevins:
Good Morning. This is Jackie Blevins from Virginia
Tech.
Beau Ingle:
Hi everyone, Beau with The Ohio State University,
Office of International Programs in Agriculture.
Jason Sam:
Hello, this is the USAID Food Security Service
Center/Social Impact team
Jessica Joye:
Hello everyone, Jessica Joye from Fintrac.
Kira Everhart-Valentin:
Good morning from Manhattan, Kansas at the
Sorghum and Millet Innovation Lab at Kansas State
University!
Christelle Kamaliza:
Hello everyone. This is Christelle Kamaliza from
USAID/IRG-Engility Agri project in Kigali Rwanda.
Dana Smith:
Good Morning, Dana Smith with iDE in Denver,
Colorado.
USAID Agrilinks:
Hi Beau, Jessica, Jason, Kira, and all else who have
just logged on.
Hector Santos:
Good morning, Hector from USAID Honduras
Mission.
Laurie Chamberlain:
Joining from Engility in Alexandria.
Ana Mendes:
Good morning! This is Ana Paula from USAID/Brazil
Heather Gasaway:
Good Morning. This is Heather from IFDC.
USAID Agrilinks:
We're getting started now!
Selam Geremew:
Hello everyone. This is Selam from AGP-LMD.
Jen Peterson:
Hi - this is Jen Peterson from Tetra Tech in beautiful
Burlington VT.
USAID Agrilinks:
Hi Jen, Heather, and Selam, glad to have you online,
in addition to everyone else. As a reminder, use this
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chat pod to converse with one another and pose
questions to the Feed the Future team.
Rachel Warnock:
Hi, I'm having terribly trouble with the sound in my
computer. Is there a way for me to call into this
webinar?
USAID Agrilinks:
Hi Rachel. Please start a private chat with our AV
Tech.
USAID Agrilinks:
He should be able to help walk you through your
technical issues.
Kim Kenty:
Hamed Abbas, USDA/ARS, Stoneville, MS.
Eric Kathenya:
I hope we can get the notes later...
USAID Agrilinks:
Hi Eric. This webinar will be recorded and posted on
the event page within a week's time. There will also
be an audio transcript available.
Eric Kathenya:
Great!
Eric Kathenya:
I did get the part on referencing organizations...
Lourdes Martinez:
Lourdes Martinez from Feed the Future Malawi
Integrating Nutrition in Value Chains
Lourdes Martinez:
Oh no forgot Project!
Jen Cupp:
The email Kaitlin just mentioned:
feedthefuturebranding@usaid.gov
USAID Agrilinks:
Check the poll at the top of the screen!
USAID Agrilinks:
Please answer by clicking the poll buttons.
USAID Agrilinks:
Good job, everyone!
Timothy Close:
My Feed the Future project (Innovation Lab) has
partners in 4 countries. What then?
Timothy Close:
Glad to have all these logos available. Thanks.
Jen Cupp:
Hi Timothy - good question. It depends, but if the four
countries are all in the same region, you could list the
region.
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Lourdes Martinez:
In the manual there is no orange example for the
logos.
Mark Ohland:
Do you have a pixel-dimensions guideline for use on
websites and other digital communications?
Doreen Hove:
What about existing Feed the Future projects should
they comply?
Adwoa Sey:
Sorry there are breaks in connectivity. I don't know
whether it is from my end.
Eric Kathenya:
Same here Sey.
Kayce Snyder:
I also keep having breaks in connectivity.
Jen Cupp:
Hi Lourdes, we don't produce the logo in orange. The
preferred color is blue and we have green and black
options available as well.
Adwoa Sey:
Ok, Eric.
Amer Fayad:
Audio breaking!
Eric Kathenya:
Misery loves company...
USAID Agrilinks:
Some takeaways: horizontal logo and the color blue
are preferred, while the vertical logo is also approved
as well as the colors green, orange, and black.
Garth Patterson:
Question: my office (FFP) uses Community
Development Funds (CDF) from the Bureau of Food
Security to implement development projects. Are CDF
considered Feed the Future funds? Is any money
from BFS considered Feed the Future funds?
Zack Taylor:
We have an urgent need for a translated tagline. Is
the French ready?
USAID Agrilinks:
New poll open! Answer by clicking above.
Mark Varner:
The blue is hard to distinguish difference for those
that are color blind in that range.
USAID Agrilinks:
Nice job to you all!
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Jen Cupp:
Hi Doreen - the new branding and naming
requirements don't apply to existing projects UNLESS
OR UNTIL your mechanism is extended on or after
January 1, 2015, for a year or more, with funding. If
that happens, your AOR will work with you to re-name
your project and create a branding and marking plan
that adheres to the Feed the Future Graphic and
Naming Standards Manual.
USAID Agrilinks:
As a reminder, for specific project questions, you can
send questions to this email address for a tailored
response: feedthefuturebranding@usaid.gov
USAID Agrilinks:
Poll time!
USAID Agrilinks:
Vote by pushing the poll buttons.
Katy Heinz:
If the name of my project is 7 words long (plus the
country name), do I have to name the entire project
each time it is written?
Elizabeth Drachman:
Good question Katy! I wonder same.
Lourdes Martinez:
Same over here.
USAID Agrilinks:
We will record this question for the Q&A period.
Thanks.
Katy Heinz:
Thanks.
USAID Agrilinks:
Continue to type questions here and we will note
them.
Brenda Dawson:
Does the color background for the white logo need to
be only a band? Or is it OK if a larger field of the color
is used instead? Also, is full bleed required in all
uses?
Jen Cupp:
Great questions! We're recording a few to discuss at
the end of the webinar.
Sonia Ihenachor:
How does this apply to multilateral projects?
USAID Agrilinks:
Very good questions.
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Sabrina Haque:
Just a quick check: the tagline in these 2 example is
in black color.
Sabrina Haque:
Isn’t it supposed to be in black?
Hector Santos:
Do you have an example with the 11 logos of the
agencies?
Henry Rwamugema:
Does the branding also applicable for Feed the Future
Partnering for Innovation program?
USAID Agrilinks:
We are finding this presentation to be very
informative!
Doreen Hove:
Hi m a DOC and have been reviewing Branding and
Marking plans for partners. Should they stop using the
tagline "from the American people" on radio,
television, press release, when talking to
beneficiaries, etc.?
Rachel Warnock:
Are these templates available for downloading? Like
the logos are?
USAID Agrilinks:
Poll time!
Hector Santos:
Where should the USAID logo be?
Simret Yasabu:
Africa RISING (africa-rising.net) has revised its Feed
the Future Logo a year ago in response to the logo
change. Is this one a new change or a continuations
of the last one?
Cydney (Agrilinks):
Sorry for the delay in getting the poll up!
Cydney (Agrilinks):
But great job to everyone.
Jessica Joye:
Do global materials include project-specific reports,
i.e. monthly bulletins or quarterly reports?
Lourdes Martinez:
Is this only for US agencies?
Lourdes Martinez:
Oh!
Lourdes Martinez:
Now.
USAID Agrilinks:
Good questions. We're recording them.
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Courtney Tamimie:
Does this relate to innovation labs?
Jen Cupp:
Jessica - global materials are usually those produced
by the initiative. Products produced by implementing
partners fall under acquisition and assistance
branding, which Kaitlin is covering now on the
webinar.
Denalda Kuzumi:
Where does the name of the PROJECT go in this
case?
Adwoa Sey:
What should be the branding for a newsletter,
signpost for a crop demonstration site?
Jen Cupp:
Hector - our annual progress report is a good
example of a product with all the agency logos. You
can find it at www.feedthefuture.gov/progress
Timothy Close:
May we receive pre-printed peel-off logo stickers to
attach to various items?
Julie Ideh:
When writing the project title just under the logo, is it
necessary to write out Feed the Future again?
Hector Santos:
Thanks!
Tracy Simmons:
On the USAID logo, what about the country sub
brand?
Jen Cupp:
Timothy - we currently do not have plans to create
and distribute Feed the Future stickers. We expect
partners to include such products as part of their
branding and marking plan.
Dave Hoisington:
Where would you place logos for any sub-award
institutes for an assistance award?
Gary Burniske:
What about the projects that have a co-financing by
another donor - and furthermore, what if Feed the
Future is only a small portion?
Lourdes Martinez:
Same question as Dave.
Carol McCarthy:
My organization is lead implementer of a coop.
agreement through USAID/Ghana that contributes to
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FtF initiative. Grant was awarded in October 2014 so
we don't need to follow this, correct?
Ahmed Kablan:
Wendy/Kaitlin could you address some questions.
Timothy Close:
OK, will place an order for stickers with a printer, no
problem.
Hector Santos:
I didn't catch how to manage the branding when using
a G2G implementing mechanism.
Brenda Dawson:
Related to Tim's question: Will equipment be required
to be marked with Feed the Future logos (as it is
currently required to be marked with USAID logo).
And if so, will that mean equipment stickers will need
multiple logos?
Dave Hoisington:
Many Innovation Labs have used their own logos. Are
these allowed and/or can exceptions be granted for
their use?
Melissa Becchi:
Can the logo be put on colored t-shirts?
Jen Cupp:
Gary - great question! We'll discuss in the Q&A in a
few minutes.
Courtney Tamimie:
Some of our signage/communication pieces were
produced prior to these regulations and do not include
the FTF logo. This was in line with our Branding &
Marking Strategy approved by USAID which noted we
would use USAID logo in all communication
pieces. Is this agreeable?
Lourdes Martinez:
Where are the templates on the feed the future page?
Marguerite Halversen:
As an Innovation Lab, we have 12 universities
engaged with our project, with MSU being just the
management entity, how do we recognize that
participation?
Garth Patterson:
Question: my office (FFP) uses Community
Development Funds (CDF) from the Bureau of Food
Security to implement development projects. Are CDF
considered Feed the Future funds? Is any money
from BFS considered Feed the Future funds?
13
USAID Agrilinks:
In five minutes we will start up again! Stay tuned.
Jen Cupp:
Lourdes - templates are forthcoming.
Mark Varner:
Any thoughts on video/photo backdrops where a logo
is repeated so that the logo appears from various
possible angles. How do you then balance Feed the
Future and USAID appearance?
Lisa Borello:
Just to clarify: these standards only apply to projects
which received awards after Jan. 1, 2015?
Katherine Kairichi:
Where do we place the sub-contractors logo in
banners and other communications material? Same
place as that of the main implementing partner?
Courtney Tamimie:
Are we correct that for innovation labs'
signage/communication pieces developed now, the
FTF logo always be applied?
Jason Sam:
Can you address how the branding will work for web
applications?
Shirin Akhter:
About the naming of the project, what should the case
of projects that are already running and has an
established name already?
Elisa Burrows:
Our project often has infrastructure or events paid for
by leveraged funds from our private sector partners.
Do all the same branding rules apply?
Tim Holder:
Will templates for additional communication materials
be made available (beyond what was mentioned in
the presentation portion? Thanks!
Jessica Joye:
We've had a few instances where we are working in
countries that are not FTF focus countries, but the
project is funded through FTF, so we've followed FTF
branding guidelines. Just want to confirm that is
correct, and to flag it for anyone else who might be in
similar situations.
Jason Sam:
What would the branding guidelines be for business
cards?
14
Ana Mendes:
How does this apply to trilateral cooperation projects,
where two more add financial and in kind
contributions and is not possible to determine which
activity receives more than 50% contribution from the
US? We have developed a trilateral cooperation
branding, which shows the logos of USAID,
beneficiary country and Brazilian Cooperation
Agency. Should we consider replacing the USAID
logo by the Feed the Future?
Hector Santos:
I also missed how to use the branding and activity
name in the language of the host country?
Katherine Kairichi:
Please advise on how to brand Feed the Future
projects on social media?
Jen Cupp:
Katherine - social media guidance is forthcoming too!
Mark Ohland:
We were awarded in November 2014. Where may we
put our Virginia Tech logo (as our university
mandates) and our established IPM logo?
Hector Santos:
What is the branding guidance when working with
other donors?
Jen Cupp:
Hector - our updated Feed the Future Graphic and
Naming Standards Manual will have more info on
translation.
Cydney (Agrilinks):
Thanks everyone for some great questions. We're
going to take another 2-3 minutes as there's some
great questions.
USAID Agrilinks:
See Jen's answers above!
Cydney (Agrilinks):
I'll restart the countdown clock.
Dave Hoisington:
I'm assuming these guidelines do not apply to PIOs,
although what if an Innovation Lab is providing funds
to a PIO?
Kaitlin Lesnick:
Hi everyone! I'm seeing a lot of very specific design
questions, please be sure to email them to
feedthefuturebranding@usaid.gov and copy your
AOR/COR.
15
KDAD AV Tech:
Thank you all for your excellent questions. We're
discussing them in-room now and will be back on
shortly.
USAID Agrilinks:
See Kaitlin Lesnick's response above.
Brenda Dawson:
Would you mind discussing a little to what extent you
would recommend we comply with Feed the Future
branding, *before* we are contractually required to?
Perhaps what types of products you would
recommend we should focus efforts on changing...?
Ones with certain audiences or certain lifespans, etc.?
Kaitlin Lesnick:
We'll address what we can in the Q&A, and we really
appreciate all these great questions!
Hector Santos:
The guidance refers to activities... what about
publications from the Mission.
Jen Cupp:
Katherine and others who asked - when there are
multiple implementing partners or sub awardees for
assistance awards, you'd place their logos on the
bottom to the right of the USAID and main
implementing partner logos.
USAID Agrilinks:
For very tailored questions related to design, please
send them to feedthefuturebranding@usaid.gov and
copy your AOR/COR.
Doreen Hove:
Should our partners still use "from the American
people" or the Feed the Future Guidelines take
precedence. Do you have guidelines for Radio?
Jessica Joye:
For projects awarded right around Jan 2015 - before
new guidelines were finalized - will the name change
to include Feed the Future? If so, will we receive
direct instruction as to how and when to incorporate
the new name?
Cydney (Agrilinks):
We'll be back on in one minute.
Jen Cupp:
Dave - the requirements only apply to PIOs if the PIO
is competing with NGOs for grants, the sole funder is
16
Feed the Future through USAID, or other
funding institutions are including their logos.
Kazi Amin:
Is there any template for Event backdrop for
implementing partners?
How will this FTF branding distinguish between official
FTF publications and partner publications? With these
new guidelines, it could appear that all publications
are FTF official policies/statement. How can we avoid
that confusion?
USAID Agrilinks:
We're about to start again! Great questions from you
all.
USAID Agrilinks:
The Feed the Future team has shared a lot of
valuable information today.
USAID Agrilinks:
Use this email: feedthefuturebranding@usaid.gov
Mark Varner:
I have sent in questions about branding details and I
got prompt and cogent responses. Thanks to the
branding office.
Jen Cupp:
Jessica - for any awards made on or after January 1,
2015, that are Feed the Future funds, yes, the naming
applies. Your AOR will work with you if you need to
update the name or branding.
USAID Agrilinks:
Good to hear, Mark.
Jen Cupp:
Thanks, Mark!
Dave Hoisington:
Do you plan to use the questions to produce a FAQ?
Jen Cupp:
Dave - yes! We actually have an FAQ in the works
now that captures some of the questions asked today.
Mandy Wilson:
On a website, may menu items be included in the
header bar? I.e., Login/Logout, username, profile
link, etc.
Jen Cupp:
We're capturing all the questions asked here as well
to make sure y'all get answers, even if we don't get to
them all today.
17
Jen Cupp:
The Feed the Future Graphic and Naming Standards
Manual has specifications on websites on pages 30
and 34.
Sabrina Haque:
Hi: Our project named USAID Agriculture Value
Chains project implementing by DAI. Does this project
falls under acquisition?
Jen Cupp:
You can download the manual at http:
//feedthefuture.gov/branding
USAID Agrilinks:
Thanks to Jen for sharing some useful info and links
above!
Jen Cupp:
Sabrina - you'll want to check with your AOR or COR.
Lourdes Martinez:
I cannot find the templates on your web page can you
tell me again where I can find ppt templates?
Mark Ohland:
We share Mandy Wilson's question, above.
Lourdes Martinez:
I can't.
Jen Cupp:
Lourdes - the templates aren't on our website yet.
Denalda Kuzumi:
If we are designing a new product such as a KM
platform to become public on a website, can we
design the brand as we wanted for this product, and
place it in the website in compliance with the FTF
structure.
Jen Cupp:
Mandy and Mark - you can check out the Feed the
Future website for an example of how we've used the
logo along with navigation items. http:
//feedthefuture.gov (if you have more specific design
questions still, go ahead and send us an email at
feedthefuturebranding@usaid.gov).
Dima Masri:
Also logo in Arabic?
Mandy Wilson:
Thank you, Jen!
Sabrina Haque:
That I have to check with my other colleagues, but for
the time being, could you please explain the
18
difference that would be take place for AOR and
COR.
USAID Agrilinks:
Save this email address:
feedthefuturebranding@usaid.gov -- we know it will
come in handy for many of you making these
adjustments and asking questions!
Jen Cupp:
Denalda - good question. It's difficult to determine
without seeing it. Go ahead and send us an email at
Jen Cupp:
Innovation Labs - Wendy answering your questions
now!
Denalda Kuzumi:
Thanks. Will do.
Hector Santos:
I don't find the specifications for websites on pages 30
and 34 of the guidance, is there another document?
Jen Cupp:
Hector - Sorry, I got the page numbers wrong. Pages
32 and 36. They're in the examples section of
acquisition and assistance awards in the manual.
Ian Stanley:
Are we restricted to only using FTF colors in
infographics and illustration artwork?
USAID Agrilinks:
First round of Q&A were great! More to come.
USAID Agrilinks:
Keep them coming!
Adwoa Sey:
It is difficult following because audio keeps breaking.
Edite Ferreira:
Should partners still use "from the American people"?
Jen Cupp:
Ian - that's a really great question. Yes, there is room
for creative design in your products. Just make sure
they look good. The Feed the Future logo should be
the approved color and placement.
USAID Agrilinks:
Adwoa, if you are having audio issues, private chat
our AV tech - he may be able to provide some
guidance.
Adwoa Sey:
Ok, thanks.
19
Ousmane Ouedraogo:
Can you let us know if it possible to watch this
document or to enter on the website to consult this
webinar?
USAID Agrilinks:
You can start a private chat by hovering over an
attendee's name and clicking "start private chat"
Jen Cupp:
Ian - Sorry, my answer is a little confusing. To
rephrase: You may use other colors outside the Feed
the Future color palette.
Jen Cupp:
The Feed the Future logo should just be in an
approved color and properly placed.
Simret Yasabu:
This has been an interesting presentation and
discussion. I am happy that I was able to be part of
this. I have to step out now but hope to get the
remaining discussion on the audio file to be share, I
hope.
USAID Agrilinks:
Ousmane, the webinar recording and audio transcript
will be available on the Agrilinks event page in about
a week.
USAID Agrilinks:
Thanks for joining, Simret.
Jason Sam:
I'm sorry, we also lost audio for a little while. Was the
branding as it relates to Webpages and Business
Cards discussed?
Jen Cupp:
Jason - Business cards are considered administrative
products so Feed the Future branding doesn't apply.
Simret Yasabu:
Most welcome and thank for organizing this and hope
to join in another webinar on related topics.
USAID Agrilinks:
Please do!
Brenda Dawson:
Thanks for taking so many questions! I think someone
asked this earlier, but what about project field signs?
Ousmane Ouedraogo:
Thanks for your support.
20
USAID Agrilinks:
Everyone, keep an eye on this web page for
resources from this presentation in about a week:
http: //agrilinks.org/events/feed-future-branding-101
Hector Santos:
Thanks Jen! I see that the website needs approval for
program/project websites. Does this also apply for a
website of an activity?
Jen Cupp:
Brenda, et. al - Field signs should be branded
similarly to the rest of materials: Feed the Future logo
in the upper left, USAID logo in the lower left.
Papy Nzau:
Can any final document be sent to Feed the Future
team for branding and graphic clearance?
Jessica Joye:
Are branded shirts and hats for field staff going to be
allowed under the FTF guidelines?
Hector Santos:
I'm looking at the examples for publications of
Acquisition and Assistance instruments. The
examples do not include the name of the activity.
Hector Santos:
Where will the name of the activity be displayed?
Jen Cupp:
Papy - If you have questions you can ask us, but your
AOR or COR will be the one to give clearance.
Jason Sam:
Thanks Jen, what about how it should be applied to
webpages and websites.
USAID Agrilinks:
Second round of questions are about to start.
Jen Cupp:
Jason - Website branding placement guidelines are
included in the Feed the Future Graphic and Naming
Standards Manual at http:
//feedthefuture.gov/branding
USAID Agrilinks:
Here we go!
Cydney (Agrilinks):
Okay everyone we're going to start answering
questions.
Jason Sam:
Thanks Jen.
21
Jen Cupp:
For country sub-brands, Missions can apply the
country sub-brand of their USAID logo where the
USAID logo is placed in the examples in the manual.
Lourdes Martinez:
I did not understand!
Jen Cupp:
So, in essence, you'd swap your USAID Mission logo
in for where the USAID logo is.
Jen Cupp:
Project sign example on page 27 of the manual.
Kate Thomas:
Do Feed the Future branding guidelines always trump
USAID branding guidelines?
Brenda Dawson:
Thank you!
Jen Cupp:
Kate - they don't trump USAID's guidelines so much
as layer on top of them. Many of the Feed the Future
guidelines are aligned with USAID's guidance,
with the addition of the Feed the Future logo for
USAID-funded Feed the Future projects.
USAID Agrilinks:
Once again, bookmark this email address!
Alex Loken:
Are the fonts, etc. 508 compliant?
Jen Cupp:
But in terms of policy, yes. Feed the Future is now
allowed to provide additional or substitute branding
guidelines for USAID projects funded by Feed the
Future funds.
Kate Thomas:
Thanks, Jen. I did notice that. If there was a conflict, I
was looking to see the brand hierarchy. Thanks!
Heather Fabries:
We are an Innovation Lab and fall under an exception
since the project started before January 1. If we
request a change to our current branding (add a
partner logo), would we then fall under the new
guidelines and have to rebrand totally (add the Feed
the Future logo)?
Jen Cupp:
Kate - if you have a conflict you have a question
about, feel free to send us an email at
22
Shereen Abdelaaty:
What about using our project logo, esp. since it's
become well-known brand?
Aida Murad:
Will we be provided with templates or are individual
projects expected to create their own?
Jen Cupp:
Heather - no, though we encourage all current Feed
the Future projects to use our naming and branding,
you're not required to unless or until the project
receives an extension with funding.
Laurie Chamberlain:
On the cover of a report, below the REPORT NAME,
is it OK to have the Name of the Project and the
Contract Number? If not, where should the Project
name go? Thanks.
Mark Ohland:
Could you please move the Whiteboard so we may
see the Chat?
Mark Ohland:
Thank you.
Jen Cupp:
Aida - we're working on creating templates now for
some of the more common communications
materials, such as fact sheets and PowerPoint slides.
We'll post them on http: //feedthefuture.gov/branding
next month!
Aida Murad:
Thank you!
Lourdes Martinez:
Great!
Albert Oppong-Ansah:
Our program is ending in 2018 do we need change to
the new branding?
Jen Cupp:
Albert - if your program was awarded on or after
January 1, 2015, the branding requirements apply.
They also apply if your program receives an
extension, with funding, for a year or more.
Jen Cupp:
Your AOR will work with you to re-name and create a
branding and marking plan that complies with the new
guidelines if that's the case.
Cydney (Agrilinks):
Thanks everyone. We'll take another 3 minutes and
then be back.
23
Jen Cupp:
Thanks for all the great questions! We had some
technical difficulties earlier so if you asked one earlier
and haven't seen an answer yet, please re-send. We'll
try to get to as many as we can!
Mandy Wilson:
I would also be curious to hear the answer to
Shereen's question. Is something like a project logo
for a known brand on a case-by-case basis?
Mandy Wilson:
*handled on a case-by-case basis?
Alex Loken:
Under contracts we must be 508 compliant - do these
new standards meet that requirement?
Does receiving a new Associate Award constitute an
extension with funding such that new FTF branding
rules would then apply to the entire IL project?
Courtney Buck:
Also related to Shereen's question - For programs
awarded prior to January 1 2015, are program/project
logos still allowed?
Amer Fayad:
The answer to Innovation Labs marking and branding
addressed project logos but did not address the
Management Entity Institution Logo.
Jen Cupp:
Marguerite - yes, sub awards and associate awards
are considered new awards.
Mandy Wilson:
Yes, Amer, that is really what I was concerned about - the innovation lab logo : )
Jen, so we would need to implement the new
branding guidelines for the entire IL because of one
new Associate Award?
Doreen Hove:
Hi Jen, I am a Doc and wanted to know if we should
continue to advise partners to stress that funding is
"from the American people" and secondly we use
Radio a lot in Zimbabwe. Do you have guidance?
USAID Agrilinks:
More answers are around the corner!
Jen Cupp:
Doreen - We'll check on that. Go ahead and send us
an email at feedthefuturebranding@usaid.gov
24
Doreen Hove:
Ok I will send you an email. Thanks!
Jen Cupp:
Marguerite - Wendy and Kaitlin will discuss your
question in the next round of Q&A in just a minute.
Jen Cupp:
Thanks, Doreen!
Thanks.
Mark Ohland:
Mandy, we're covered under what they said for
"Innovation Labs," which was "we're still discussing
and looking for a balanced response."
USAID Agrilinks:
Here we go.
Jen Cupp:
Promotional items: Clarifications are coming in our
updated manual, which we'll add to http:
//feedthefuture.gov/branding. Overall, follow the
USAID rules for this. Any promotional items should be
included in branding and marking plan and relate to
development objectives of the program.
USAID Agrilinks:
For folks inquiring about promotional materials, this
answer is for you.
Mandy Wilson:
Thanks, Mark!
Jen Cupp:
Templates: We will have templates! Check http:
//feedthefuture.gov/branding for them. Hopefully we'll
have them live on the website by mid-next week!
Tim Holder:
So, ONLY fact sheets and PPT templates will be
made available, right?
Pengreaoga Georges Compaore: Our project began on April 2, 2014 for four years
(planned ending date March 31, 2018). Are we
concerned with these new branding/ naming policies?
USAID Agrilinks:
^Bookmark the branding page Jen mentions above for
templates and FAQs, coming soon.
Jen Cupp:
Tim - for now, yes.
Tim Holder:
Thanks!
25
Jen Cupp:
The logo placement on them will hopefully be useful
for informing other materials you design.
Mark Ohland:
When will you be coming out with the new
graphic/branding manual?
Kaitlin Lesnick:
Hi Mark -- the updated version should be online in the
next several days.
Mandy Wilson:
As a follow-up to Mark's question, is there a mailing
list we can get on so we know if the branding manual
has been updated?
Kaitlin Lesnick:
We'll be sending out emails about it!
Jen Cupp:
Mandy - you can follow us on Twitter for live updates!
Jen Cupp:
@FeedtheFuture
Mandy Wilson:
Thanks,Jen.
Jessica Joye:
As a follow up to Wendy's point now, for projects
awarded in January, who will provide guidance on the
appropriate name? There still seems to be a lot of
confusion at the Mission level!
Meredith Jones:
What about the naming re: acronyms, on projects
that get a year + cost extension?
Jen Cupp:
Meredith - for those awards, the full naming
requirements will apply, so no acronyms.
USAID Agrilinks:
Great questions, all! Keep sending additional
questions to this email:
Will the Chat still be available for viewing, too?
Tara Steinmetz:
I would love an answer to Marguerite's question: Jen,
so we would need to implement the new branding
guidelines for the entire IL because of one new
Associate Award?
Jen Cupp:
Jessica - we're still socializing the changes with our
Missions. Generally the AOR or COR will provide
guidance.
26
USAID Agrilinks:
Thank you for joining! We found this very informative
and hope you did, too.
Adwoa Sey:
Thank you too.
Mark Varner:
Very helpful folks. Thanks.
Shereen Abdelaaty:
Thanks, everyone!
Jonathan Odhong:
Thank very much...useful session.
USAID Agrilinks:
Time for end polls!
Doreen Hove:
Thanks very helpful.
Brenda Dawson:
Wendy, Jen and Kaitlin - thanks for doing such a good
job on this webinar and for entertaining all of our
questions!
USAID Agrilinks:
Please fill out the polls before you go!
Cydney (Agrilinks):
Thanks, everyone!
Baou Diane:
Very useful many thanks everyone.
USAID Agrilinks:
Keep an eye on the event page (http:
//agrilinks.org/events/feed-future-branding-101) for
resources from this presentation, which will be posted
in around a week.
Jen Cupp:
Tara et. al - the sub awardee will need to follow the
naming guidance but it won't affect the entire IL
unless or until it's extended for a year or more with
funding.
KDAD AV Tech:
We will leave the room open for another five minutes
or so. Please complete the end polls and remember
to email questions to:
Tara Steinmetz:
Great - thanks, Jen!
Jen Cupp:
Thanks so much for the questions, everyone!
27
Jen Cupp:
If you have more or ones about specific projects or
design, please send us an email at
Jen Cupp:
And don't forget to keep an eye on http:
//feedthefuture.gov/branding for templates, logos
(including translated tagline ones), and an updated
manual over the next few weeks.
Elizabeth Drachman:
Thanks!
USAID Agrilinks:
Thanks to Jen for answering so many chat questions,
and of course to Wendy and Kaitlin for such a clear
presentation! We really appreciate that the rest of you
were able to join today.
28

Chat Transcript

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