Brochure - Kaaisha by Shalini
Transcription
Brochure - Kaaisha by Shalini
Every woman is a masterpiece in herself - she is beautiful, bold, modern yet traditional in her own way. Every woman is beautifully, one of a kind. as unique as every woman Kaaishawhere every piece is as unique as the wearer Inspired by the artistry of a woman, an inspirational woman designs a unique collection of one of a kind pieces of art, in the form of sensuous sarees, lehengas, shararas, corsets, Indo-Western dresses, saree gowns and tunics. Each piece of Kaaisha's collection has been designed by Shalini herself and is individually hand crafted by an in house team of more than 30 master craftsmen from all over the country. There is no sourced or outsourced work that happens here only the manifestation of dreams in the form of thematic, singular ensemble. You are not likely to find another connoisseur in a similar design, anywhere. Inspired by yesterday, made for today Blending the grace and elegance of yesteryears with the fiery passion and independence of the modern world, Kaaisha's collections are truly made for the woman of today. Every garment reflects the centuries old rich Indian tradition of art and craftsmanship that is passed down from generation to generation. It requires hundreds of hours of zealous devotion and delicate craftsmanship to embellish each piece with traditional decorative motifs and emblems, such as crystals, pearls, zardosi and patch work, and intricate threading techniques, such as Mukesh embroidery. Shalini blends this traditional artistry with modern cuts and draping, and creates striking sui generis outfits, such as saree gowns and Indo-Western fusion dresses- a tribute to the fiercely modern woman who loves to wear her traditions on her sleeve! This distinguishing thread of traditional meets modern is woven into the fabric of every design. Kaaisha's Madhubani Collection has been painted by awardwinning artists, and given a contemporary touch of fusion with embellishments of pitta dabka, nakkshi and Swarovski crystal work. Whether you are looking for something individualistic for an outdoor event, party, get together or wedding Kaaisha offers something for all occasions. “Since the right choice of All-occasion wear rich in colours colours is critical to unique creations, I have been extremely careful about the right colour combinationsso that the blends are able to fire your imagination,” says the lady herself. “We offer a variety of colours- from bold to light: from passionate and roaring reds, to sunny oranges with a tinge of mango; from the milder beiges and greys to the delicate pinks. It has been my endeavor to add gradation to the whole look.” Shalini's Rainbow Collection is a dramatic palette of imagery, rapturous to the senses. The canvas of five yardsthe saree remains Shalini's special composition “Since the saree remains an essential attire for Indian women, my special emphasis has been on sarees that are not only exclusive and enchanting, but rather singular in design and suited to individualistic choices. Our upcoming collection is based on miniature paintings drawn by talented artists, and given the earlier response to our Madhubani Collection is sure to find appreciation from patrons.” Showcased at leading fashion exhibitions Kaaisha's creations have received much acclaim at many of the finest exhibitions, such as Wedding Asia, Jalsa and Vivaah. Yet in its infancy, the studio has become one of the most sought after new fashion brands in the Indian market. About the designer Shalini Gupta, a lady blessed with beauty, brains and brilliant creativity, was a CBSE topper with a bright academic career in front of her. But she was drawn to more artistic passions she was inspired by the beauty and grace of a woman, and decided to dress each one to reflect her uniqueness. That was the beginning of the Kaaisha Studio. Kaaisha Studio 5/1 Roop Nagar, Near Delhi University (North Campus), Delhi-110007 | Mobile: +91 9811139888 Our brand new store is opening at E-356 @ DLF Mall of India, Noida. Visit us: facebook.com/kaaishastudiobyshalini www.kaaishastudio.com
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