TOH Xiao Ping - Singapore Management University

Toh XiaoPing
Email: xp.toh.2009@socsc.smu.edu.sg
Contact No: +65 98581100
Citizenship: Singaporean
A final year undergraduate from Singapore Management University (SMU), pursuing a Double Degree Programme in Psychology &
Marketing, with diverse internship experiences, an insatiable strive for excellence, proven leadership ability and a passion for connecting
with people that will prepare me for the rigours of this job.
ACADEMIC QUALIFICATIONS
Singapore Management University (SMU)
Singapore
Marketing & Psychology
Aug 2009 – April 2013
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Pursued a 4-year double degree programme in Bachelor of Social Sciences and Bachelor of Business Management
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Cumulative GPA of 3.68/4.00, graduating with Magna Cum Laude
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Awarded Lim Hang Hing Scholarship tenable for four years up till 2013
Lund University
Sweden
Marketing & Psychology
Aug 2012 – Jan 2013
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Embarked on an overseas exchange programme to Sweden for a semester
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Took on Masters classes on Marketing, Psychology and Elective Arts classes
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Honed my interpersonal skills in working with people from a diverse background and learnt to be open to experience
Anderson Junior College
Science Programme
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Completed GCE ‘A’ Levels with 4 Distinctions, namely, Biology, Chemistry, Mathematics and Economics
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Attained the National Youth Achievement Award – Gold
Singapore
Jan 2007 – Dec 2008
WORK EXPERIENCE
SIA Engineering Company (SIAEC)
Singapore
Marketing Executive
June 2013 – Present
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In charge of the B2B marketing initiatives for the entire company such as taking part in Singapore Air Show, MRO exhibitions etc
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Handled and analysed market research data for board meetings such as the analysis of the global competitor landscape
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Initiated digital marketing through social media such as LinkedIn and formulated surveys for customers as part of the customer
engagement and retention strategies
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Handled third party customer accounts which required travelling to engage the customers and promote the company
The Agency for Science, Technology and Research (A*STAR)
Singapore
Neurocognitive Psychology Research Intern
Jan 2012 – May 2012
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A*Star is the lead agency for fostering world-class scientific research and talent for a vibrant knowledge-based and innovationdriven Singapore
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Assisted in conducting experiments on a project partnership with Abbott Nutrition and conducted lab tests to collect data
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Was extensively involved in research and data analysis for Abbott Nutrition and compiled data reports for submission
Conference & Exhibition Management Services (CEMS)
Beijing
Overseas Marketing Intern
April 2011 – July 2011
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Initiated and executed changes to the various marketing collaterals to align the event’s branding to the company’s vision
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Assisted in the overseas execution of the Beijing Tourism Expo and was a liaison officer between the company and the
international buyers of the tourism expo
Singapore Management University
Singapore
Teaching Assistant to Professor Kong Yuet Peng
Aug 2010 – Dec 2010
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Mentored and lead a team of 6 freshmen for “Leadership & Teambuilding” module and handled administrative tasks for the
instructor
SMU’s Office of Alumni & Advancement (OAA)
Singapore
External Relations Assistant (Part time job)
June 2010 – April 2013
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Proposed and revised the alumni data collection system, assisted in numerous alumni events and honed my event planning skills

Tasked by the office with the challenge of interviewing and formulating write ups of the alumni in an e-newsletter launch
CO-CURRICULAR ACTIVTIES
SMU Ambassadorial Corps
Singapore
Ambassador of Singapore Management University
April 2011 – April 2013

Put through a rigorous selction process to be part of a prestigious student body that is the face of SMU

Engaged external guests, such as foreign VIP delegates and prospective students and to host them at important school functions with
the aim of bringing recognition to SMU with passion, pride and professionalism

Involved in events like the Russia-Singapore Business Forum, Evening@SMU, Patron’s Day in SMU etc
Special Interest and Community Service Sodality
Singapore
Honorary Finance Secretary
Dec 2010 – Dec 2011
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Stepped up to the challenge to represent 26 student clubs in their finances and improved the budget and claiming system of 26
different CCA clubs under the student body
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Worked alongside with the 26 clubs to review their budgets every semester before the submission to the Students’ Association
Council
Singapore Taekwondo Gymnasium Club
Singapore
Black Belt
Mar 2006 – Dec 2010
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Conducted classes for the junior belts in the absence of the instructor and was in the National team for a short period of time
between 2007-2008
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Emerged as the 2nd Runner up in the International Taekwondo Championship 2009
COMMUNITY SERVICE INVOLVMENTS
Special Interest & Community Service Sodality Freshmen Camp
Singapore
Organising Committee
Aug 2010

In charge of the allocation of manpower and coordination among the different committees to make sure that communication
channels running smoothly

Executed recruitment campaigns for the camp and was involved extensively in the sponsorship matters of the camp
Overseas Youth Expedition Project
Cambodia
Member
July 2010

Responsible for teaching basic functional English to 40 elementary school children and acquired knowledge about the cultural
differences between the two countries

Had first hand experience in the construction of washrooms, the building and painting of the school facilities
Overseas Youth Expedition Project
Philippines
Member
May 2010

Involved in a construction project of a tourism hub in the village from scratch to provide greater accessibility to the tourist
information of the village

Taught Basic Chinese language to the local students and organized a cultural performance for the locals
Teck Ghee Youth Centre
Singapore
Mentor
Jan 2010 – Dec 2010

Attached to two mentees over a period of time and provided emotional support and guidance for the under privileged youths
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Tutored them weekly to ensure that their studies are in pace with the school
Red Cross Blood Donation Drive
Singapore
Organising Committee- Human Resource Director
Dec 2009

In charge of collating the number of CSP hours for the volunteers and the Organizing Committee

Involved in the execution of the event by helping out at the different blood donation stations and distributed flyers to raise the
awareness of the importance of blood donation
IT & LANGUAGE PROFICIENCES
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Proficient in Office Automation Tool: MS Office, Adobe Photoshop
Excellent written and oral communication skills in English & Mandarin
Basic written and oral communication skills in Japanese