Advertising on Onet.pl Ad products specification

Transcription

Advertising on Onet.pl
Ad products specification
September 30, 2014
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General rules ........................................................................................... 5
3rd party adservers requirements ............................................................ 7
Technical requirements according to creative technology/file format ..... 8
SWF (Adobe Flash) ............................................................................................. 8
Elements of SWF creative inducing unnecessary increase of CPU load ......................11
HTML ...............................................................................................................12
DHTML/JavaScript .............................................................................................12
Requirements for Rich Media advertisements ....................................... 13
Formats of standard ad products........................................................... 13
Over-the-page ads ................................................................................ 14
Toplayer ...........................................................................................................14
Fullpage toplayer ...............................................................................................15
Brandmark .......................................................................................................16
XHTML .............................................................................................................17
Video Back Layer ...............................................................................................17
Floor Ad ...........................................................................................................18
Expand corner ...................................................................................................18
Scroller ............................................................................................................19
Double billboard FX............................................................................................19
Home page special advertising formats ................................................. 19
Ad Magazine .....................................................................................................19
Panel ...............................................................................................................20
Right column panel .........................................................................................20
Left column panel ...........................................................................................21
Advertising link .................................................................................................21
Text entry in the search box ...............................................................................21
Rich Media advertisments ..................................................................... 23
Portrait ............................................................................................................23
Slider ...............................................................................................................25
Minisite ............................................................................................................27
Video Advertisements ........................................................................... 28
VideoAd ...........................................................................................................28
Grupa Onet.pl SA, ul. Gabrieli Zapolskiej 44, 30-126 Kraków; tel. +48 (12) 2774000, fax. +48 (12) 2774002;
KRS: 0000007763 Sąd Rejonowy dla Krakowa–Śródmieścia w Krakowie, XI Wydział Gospodarczy;
Kapitał zakładowy Spółki: 7 580 648,00 zł;NIP734-00-09-469
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Pre Roll/Mid Roll (In-stream video ads) ................................................................29
Interactive Pre Roll/Mid Roll (Interactive in-stream video ads) ................................30
1.
Spot should be prepared in accordance with PreRoll/MidRoll specification above. .30
2. Template provides ready-to-use button icons for interactive spot, such as:
Facebook, Twitter, YouTube, phone, gift box (for contests websites), notebook (for
customer websites) thumbnails. ..........................................................................30
Video Player branding - portal .............................................................................31
Video Player branding - VOD, Bajki ......................................................................31
Companion Ad - portal .......................................................................................32
Companion Ad - VOD .........................................................................................32
Flat Fee Advertisements ........................................................................ 33
Sponsorship ......................................................................................................33
Sponsorship box ................................................................................................41
Advertorial .......................................................................................................42
Mailbox sponsorship...........................................................................................42
Login-page sponsorship...................................................................................42
Additional login-page sponsorship options .........................................................42
Logout-page sponsorship.................................................................................43
Additional logout-page sponsorship options .......................................................43
UI sponsorhip ................................................................................................43
Other types of advertisements .............................................................. 44
Screening .........................................................................................................44
Wallpaper .........................................................................................................45
Mailing .............................................................................................................46
Intext ..............................................................................................................48
Local advertising ................................................................................... 49
Regional box .....................................................................................................49
Regional Visit Card ............................................................................................49
Home page panel ..............................................................................................49
Advertisment link ..............................................................................................49
Weather module branding ..................................................................................50
Service partner .................................................................................................50
Terms and conditions Extract ................................................................ 50
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5. Ergonomic principles applicable to advertisements .............................................50
6. Advertising policy ..........................................................................................50
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General rules
All advertisements assigned to be placed on Onet.pl must be prepared according to
the ergonomic guidelines and technical specification for advertisements to be
published in reklama.onet.pl. Onet.pl may check the advertisements for technical
compliance with the specifications and reserves the right to remove or stop any
advertisement which is not prepared according to the rules.
Display of the advertisement by Onet.pl does not automatically mean that Onet.pl
accepts that such advertisement is provided in accordance with the specifications.
Onet.pl decides about the functionality of its websites, and while designing takes into
account user experience. Thus, Onet.pl reserves the right to reject or stop
broadcasting any advertisement, if it is considered annoying or harmful to portal
users.
Rules for creating advertisements
The following rules apply for all ad formats in Onet.pl. Additionally, detailed
specifications listed hereinafter are applicable for each individual ad format.
1. Naming files
a. copies should be named in following schema:
advertiser/campaign name_banner-type_size.extension
e.g. : nokia3310_sky_160x600.swf
lub banner_size.extension e.g. : billboard_750x100.gif.
b. file names cannot contain spaces or national specific characters.
2. Deadlines for files delivery
a. all materials must be delivered at least 3 days before the start of campaign.
Rich media and 3rd party adservers ads - at least 5 days before the start of
campaign.
b. flash, html and rich media formats should be delivered also with substitute
creative in one of the following graphic formats: jpg, gif, animated gif, in
order to display them in browsers which do not support advanced file
formats mentioned above.
c. zip is the one and only compressed file format which is acceptable in Onet.
3. Users data privacy
a. interaction tracing scripts are forbidden.
b. ad cannot change or read cookie files.
c. during campaign advertiser can collect data concerning users, but at any
time there must be Onet acceptation. Advertiser must also inform Onet:
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



what kind of data will be collected,
what is the purpose of collecting data,
how long data will be stored,
if and what kind of other companies will have access to data and in
which range will they entitled to use data.
d. on grounds of foregoing information, Onet consents to collecting and usage
of users data. Advertiser ensures that any of data collected during
campaign on Onet websites will not serve any other purpose, that declared.
e. without Onet agreement data collected by advertiser cannot be used to
retargetting campaign or identification users in any other way in other
advertiser’s campaigns.
4. Advertisement cannot cause errors and warnings.
5. During display, the advertisements cannot disrupt the operation of the
webpage.
6. Audio in advertisements
a. audio can be initiated only by user click. In Exception of Pre Roll/Mid Roll
ads.
b. in some cases sound can be initiated by mouseover. Every creative with
audio initialized after mousover should contain visible information of audio
being played e.g. “roll over to turn on sound”.
 audio in videoad can by initiated by click or roll over the mouse,
 in case of expandable advertisements audio can be initiated at the
same moment as the advertisement expands (by click or roll over
the mouse). Audio should turn off when the advertisement returns
to its initial size.
c. every advertisement with audio should contain well-defined buttons to turn
on and turn off the sound.
d. audio files should be stored on Onet.pl servers. The advertiser is entirely
responsible for technical preparation of the creative, audio file and their
proper functioning.
7. Expanding advertisements
a. all advertisements should contain information considering expand e.g.:
“click to expand”, “show ad”, “expand” etc.
b. advertisements can be expanded to standard expand sizes only on click or
mousover (see chart on page 3),
c. advertisements can be expanded to non-standard sizes only on click,
d. advertisements can return to initial size on click or mouse-off. Ads should
contain “CLOSE X” button in the top right corner, min. “X” size: 14x14px,
minimal “CLOSE” font height: 12px.
8. Close button
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a. scroll and over-the-page advertisements or any other ads which are
considered intrusive in top right corner should be „CLOSE” button (minimal
font size 12px) and „X” button (of minimal size 14x14px). Whole button
surface should be clickable and should have non-transparent background.
b. in case of non-regular composition - close button should be situated in the
maximum 20px distance (right or up) from the top and right edge of main
element of composition.
c. button should be static, have similar contrast as the main element and keep
the same size and colours during whole impression time.
d. clicking on close button causes closing the ad (over-the-page ads) or
sending the ad back to the original slot (scroll ads).
9. Advertisements which do not meet this requirements will be considered by
Onet individually.
3rd party adservers requirements
Advertisement can be published on Onet.pl directly from Onet.pl adserving systems or
from 3rd party ad server systems via Onet.pl system. Tags delivered from 3rd party
vendors have to meet following requirements:
1. The campaign can be delivered from 3rd party adservers, after providing 3rd
party delivery tags in accordance with the requirements of the Onet advertising
specification, no later than 5 working days prior to the scheduled start date of
the campaign.
2. 3rd party tags should be prepared for asynchronous ads delivery, they should
meet the following requirements, among which the Friendly iFrame solution is
highly recommended, not only for rich media ads, but also for regular types of
ads:
a. 3rd party tags for regular inpage creative can be delivered as IFRAME.
b. 3rd party tags for regular inpage creative can be delivered as well as
JavaScript code. Nevertheless, they will be placed inside IFRAME by Onet
developers anyway. This applies especially to JS creative which uses
„document.write” command, while “document.write” is incompatible with
asynchronous ads delivery.
c. in case of Rich Media 3rd party advertisement (expandable, scrollable, overthe-page e.t.c.), the creative code should be prepared with consideration of
IAB
Best
Practices
recommendations:
http://www.iab.net/media/file/rich_media_ajax_best_practices.pdf, which
may also applies for regular inpage creative
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In particular:
Code should detect that it is running inside „friendly iframe”. In such case
variable inFIF is set as true (inFIF=true;). Placing base code in parent
container and hiding frame is a standard implementation.
Here is an example of such operation:
(function() {
var ad_container;
if(inFIF){
ad_container =
window.parent.document.createElement("DIV");
ad_container.style.cssText =
"position:relative;width:700px;height:200px;";
window.frameElement.style.display = "none";
window.frameElement.parentNode.insertBefore(ad_containe
r, window.frameElement);
}else{
}
// Creative code should be placed in „ad_container”.
3. When it is not possible to prepare delivery tags in accordance with above
requirements and in case of non standard advertisement i.e. analyzing or
interacting with webpage elements, on with it is displaying (XHTML type ads)
emission will be held entirely by Onet.pl servers using its own scripts.
Technical
requirements
technology/file format
according
to
creative
SWF (Adobe Flash)
1. Only advertisements saved as Macromedia Flash 10.0 (ActionScript 3.0) or
earlier are accepted.
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2. We recommend providing gif, jpg or png substitutes for flash files.
3. If the background colour of a banner is not transparent, the background should
be included in form of a single-colour rectangle in the bottom layer.
4. If the graphic does not fills whole available space of the ad (e.g. billboard with
round corners), it is recommended to place on the lowest layer the
background, which same dimension as the original ad format (e.g. in case of
billboard with round corners it should be rectangle 750x100px).
5. Clickthrough URLs (destination site URL, where a user is redirected on clicking)
are required together with swf files.
6. Destination URL (clickthrough URL) cannot be entered directly into swf file. It
should be provided separately. Otherwise, clicks will not be counted.
7. If animation is not looped than stop() action should be added in the last
frame.
8. The maximum flash animation frequency is 25 fps (frames per second).
Recommended frequency is 18 fps.
9. CPU load:
a. any advertisement cannot slow the system performance to the extent that
it impedes the functioning of other applications. The CPU load is determined
on a standard 2.0 GHz processor with Flash Player v. 8.0 installed.
b. the maximum CPU load of ads constantly displayed on the webpage
(banners, skyscrapers, rectangles – standard, scrollable and expandable
etc.) cannot exceed 30% on a standard processor specified in point 9.
c. the maximum CPU load of ads constantly displayed on the webpage
(banners, skyscrapers, rectangles – standard, scrollable and expandable
etc.) cannot exceed 30% on a standard processor specified in point 9
above.
d. a temporary increase of CPU load of standard processor specified in point 9
above is acceptable up to 60% for ads constantly displayed on the webpage
and up to 80% for the closable ads, only if it lasts maximum 2 seconds and
appears only once in animation loop and full animation loop cannot exceed
10 seconds.
10.It is recommended that flash copies are provided with source files (fla) and
appropriate fonts. It helps in testing ads and fixing bugs, if necessary.
11.The swf file cannot be protected from debugging.
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12.Advertisement must contain a layer with the button with defined action:
on (release)
{
getURL(_root.click, "_blank");
}
13.In case of emission of an advertisement which consists of several independent
clickable areas, or which consists of several separate swf copies, the creative
should contain layers with buttons, on which separate actions are defined for
respective clicks, i.e.:
on (release)
{
getURL(_root.click, "_blank");
}
on (release)
{
getURL(_root.click2, "_blank”);
}
on (release)
{
getURL(_root.click3, "_blank");"
14.In case of expand ads the creative made in flash should be delivered in one
file.
a. expand of the ad (DHTML layer) is defined as following action:
getURL(_root.adrozwin, ‘’):
on (rollOver)
{
getURL(_root.adrozwin, "");
}
b. fold back of the ad must be defined as following action:
getURL(_root.adzwin, ‘’):
on (rollOut)
{
getURL(_root.adzwin, "");
}
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15.In case of personalized ads the creative should contains action "login"
for AS2: var login:String;
for AS3: var login:String = root.loaderInfo.parameters.login ?
root.loaderInfo.parameters.login : "Witaj!"
so that the "Witaj" inscription could be displayed (in case of lack of login).
16.In case of ActionScript 3.0 click variable should be written as following:
import flash.events.MouseEvent;
import flash.net.URLRequest;
import flash.net.navigateToURL;
odpalBtn.addEventListener(MouseEvent.CLICK, function()
{
if (root.loaderInfo.parameters.click) {
navigateToURL(new
URLRequest(root.loaderInfo.parameters.click),"_blank");
}
});
Elements of SWF creative inducing unnecessary increase of CPU
load
1. Many actions onClipEvent(enterFrame) running at the same time: actions
onEnterFrame or onClipEvent(enterFrame) are run periodically on every
frame of the movie. If flash is of 25 frames per second (fps), the script is being
run 25 times per second. In most cases such frequency is not needed and
onEnterFrame is used unnecessarily. Much better effects may be achieved by
using setInterval, function, than by the frequency of running the script may
be set at for example 2 times per second. It is a common fault to let the script
run, even if its function is already performed. It induces unnecessary CPU load.
2. Animation of complicated vector shapes: vector shapes containing a great
number of vertexes – over 100. Usually, such vector objects should be
exported to a bitmap and reimported. Higher efficiency is guaranteed.
3. Animation of objects of many gradients: It results from the point 2. The object
with gradient filler is complicated if it has more than 30 vertexes.
4. Simultaneous animation of many objects: in practice, simultaneous animation
of 6-7 objects may result in a noticeable decrease of efficiency.
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5. Excessive using of Alpha effect: it concerns the multiple overlapping of partially
transparent elements. The player must render every element in sequence in
every frame and calculate the average transparency even if the elements are
static. Similarly as in the point 2 good results may be achieved by converting
the object into a bitmap.
HTML
1. HTML code cannot exceed 3 kB.
2. Advertisement should contain maximum two graphic files (images).
3. HTML forms should use „GET” method.
4. Due to its diversity HTML source codes are subject to prior revision and
approval by Onet.pl.
5. HTML source code cannot contain:
<html><head></head><body></body></html>.
DHTML/JavaScript
1. Scripts altering browser window size and position are forbidden.
2. Interaction tracing scripts are forbidden.
3. JavaScript code should not exceed 3 kB.
4. Advertisement should contain maximum 2 graphic files (images).
5. Forms must use „GET” metchod.
6. Because of code diversity, all JavaScript codes are subject to prior revision and
approval by Onet.pl.
7. Source code cannot directly handle global events. e.g. window.onload. Insted
they can use onet(„onPageLoad”, „kod do wykonania”).
8. Source
tags.
code
cannot
contain
<html><head></head><body></body></html>
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Image
Acceptable file formats: gif, jpg or png
Requirements for Rich Media advertisements
1. Rich Media ads, which weight exceed standard limits can be displayed only if
using polite download. It should contains initial ad, which meets standard
formats requirements and appears onload. Additional elements can be
download after displaying initial ad.
2. Maximum weight of files, that can be downloaded without user’s action: 300k.
3. If the weight of files exceed 300kB, user’s action is necessary to start
downloading (click or mouseover). Information “click to open”, “show ad” etc.
is required.
4. CPU load:
a. the maximum CPU load of rich media ads cannot exceed 40% on a standard
processor. A temporary increase of CPU load of standard processor is
acceptable up to 80%, only if it lasts maximum 2 seconds and appears only
once in animation loop and full animation loop cannot exceed 10 seconds.
b. The CPU load is determined on a standard 2.0 GHz processor with Flash
Player v. 8.0 installed.
Formats of standard ad products
product
Inpage ads
billboard
double billboard
triple billboard
wideboard
double wideboard
weight/
expand
weight
dimension
expand dimension
(click or
mouseover)
format
(expand ads
– SWF only)
40
40
60
60
60
750x100
750x200
750x300
950x200
950x300
750x200
750x300
750x600
950x300
nonstandard*
gif,
gif,
gif,
gif,
gif,
kB
kB
kB
kB
kB
jpg,
jpg,
jpg,
jpg,
jpg,
swf
swf
swf
swf
swf
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Navibox****
halfpage
skyscraper
rectangle
wallpaper
Over-the-page ads
toplayer
brandmark
fullpage toplayer
xhtml
double billboard FX
scroller
Flat Fee
sponsorship box
sponsorship box
sponsorship box
home page panel
(right)
double home page
panel (right)
Home page panel
(left)
40
60
40
40
10
kB
kB
kB
kB
kB
300x250
300x600
160x600
300x250
-
600x250
600x600
320x600
-
gif,
gif,
gif,
gif,
gif,
jpg,
jpg,
jpg,
jpg,
jpg,
swf
swf
swf
swf
swf
60 kB
60 kB
60 kB
300 kB
60 kB
10 kB
up to 100%
300x300
100%
up to 100%
750x200
height. 30
nonstandard**
-
swf
swf
swf
swf
swf
swf
10/30 kB
10/30 kB
10/30 kB
300x60
125x125
160x100
300x250
250x250
160x250
gif, jpg, swf
gif, jpg, swf
gif, jpg, swf
15 kB
330x100
770x440***
gif, jpg, swf
25 kB
330x200
770x440***
gif, jpg, swf
40 kB
780x100/
635x100
-
gif, jpg, swf
* Double wideboard expands after click to any size limited by browser window size.
** Double billboard accompanied by over-the-page creation of any size (limited by browser window size)
*** Both single and double panel can expand to minisite
**** Navibox displayed on home page will be equipped with „CLOSE X” button on the top right corner.
Over-the-page ads
Toplayer
1. Dimension: 100% of the browser window, weight up to 60 kB.
2. Impression time – 15 sec, In exception of rich media ads. Time limit ceases if
user interacts with ad.
3. If the advertisement contains transparent background “Loop” should be
unchecked in “Publish Settings: Playback” options and „Transparent
Windowless” chosen in “HTML: Window Mode” tab when exporting the
advertisement to .swf file.
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4. Closing ad is provided by action:
getURL(_root.adzamknij, "").
on (release
)
{
getURL(_root.adzamknij, "");
}
5. In top right corner should be „CLOSE” button (minimal font size 12px) and „X”
button (of minimal size 14x14px).
Fullpage toplayer
1. Dimension – 100% screen area, weight 60 kB.
2. Impression time – 15 sec, in exception of rich media ads. Time limit ceases if
3. The advertisement will
completed.
be displayed only when precashing process is
4. The creative should not contain bitmaps because of scaling problems.
5. The creative in first animation frame must contain loader:
(loader):
{
} while (GetBytesLoaded < GetBytesTotal)
tellTarget("_root")
{
getURL(otworz, "");
play();
} // end of tellTarget
6. Closing ad is provided by defining the action:
getURL(_root.adzamknij, ""):
on (release)
{
}
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7. In top right corner should be „CLOSE” sign (minimal font size 12px) and „X”
button (of minimal size 14x14px.
Brandmark
1. Dimension 300x300px, weight up to 60 kB.
2. Brandmark must include a non-clickable area with clearly labelled buttons:
“CLOSE X”, minimize and maximize.
3. Closing ad is provided by action:
getURL(_root.adzamknij, ""):
on (release)
{
}
4. Brandmark must have an additional button responsible for minimizing and
maximizing the ad; thus two other actions are necessary:
maximizing:
on (release)
{
getURL(_root.adrozwin, "");
}
minimizing:
getURL:
on (release)
{
getURL(_root.adzwin, "");
}
5. If the brandmark have transparent background ‘Loop’ should be unchecked in
‘Publish Settings: Playback’ options and ‘Transparent Windowless’ chosen in
‘HTML: Window Mode’ tab when exporting the brandmark to .swf file.
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XHTML
1. Dimension up to 100% of browser window, weight up to 300 kB (creative is
rendered by Onet in accordance with scenario and materials provided by
advertiser).
2. Creative should be prepared in AS2. AS3 is acceptable after Onet agreement.
3. Materials which must be delivered:
a. script (Word, Power Point),
b. complete visualisation of animation which is compatible with the script, file
format: swf (Flash),
c. sources with elements of creation, file format: fla (Flash),
d. fonts,
e. code and url.
4. If advert covers webpages content maximal emission time is up to 15s, in
exception of rich media ads. Time limit ceases if user interacts with ad. After
over-the-page emission ad displays as one of banner formats (billboard, double
billboard, wideboard, doublewideboard).
Video Back Layer
1. Video Back Layer consist of billboard (750x100px, do 40 kB), doublebillboard
(750x200px, do 40 kB), wideboard (950x200px, 60kB) or doublewideboard
(950x300px) (initial ad) and non-invasive video movie which displays as
webpage’s background in the entire browser window.
2. The materials needed for implementation:
a. initial ad should be prepared according to specification for billboard or
doublebillboard.
b. there should be also video movie (in good quality) delivered. File format:
mpeg, avi, wmv, mov, gt
3. Materials should meet following requirements:
a. size: 1280x720px,
b. container: mp4 – video codec: h264,
c. audio codec: aac, 128 kbps, stereo,
d. normal sound level : -18 dBfs, maxi lal level: -10 dBfs,
e. maximal bitrate: ~10mbps,
f. minimal frames per second: 20.
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g. video ratio (width/height) : 16 do 9.
Floor Ad
1. Floor Ad is displayed over webpage content aligned to bottom of the browser
window.
2. Size:
a. height 300px,
b. width: 100% of browser window width (active ad content width: max
950px).
3. Weight up to 60b kB
4. Impression time – 15 sec, in exception of rich media ads. Time limit ceases if
Expand corner
1. Over-the-page ad positioned in the right or left corner of browser. Expands
after mousover.
2. Size: base creative 150x150px, expand creative 770x500px,
3. Weight: 40kB,
4. Clickable areas of creative cannot be transparent.
a. whole creative general visualization in: jpg, png or tiff.
b. swf creative in accordance with specification.
c. Code and url.
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Scroller
1. Over-the-page advertisement stripe aligned to bottom of the browser window.
2. Size:
a. height: 30 kB.
b. width: 100% of browser window width.
c. Weight: 10 kB.
Double billboard FX
1. Size: 750x200px (base creative), additional graphical components extending
base creative (toplayer).
2. Weight: 60 kB.
3. Advertisement should be prepared in accordance with doublebillboard and
toplayer specification.
4. FX function may be combined with other banner formats e.g.: navibox,
halfpage etc. in such case creative should be prepared similarly to
corresponding banner form e.g. navibox, toplayer.
Home page special advertising formats
Ad Magazine
1. Apart form bookmark displayed in flat-fee model during the whole campaign,
ad magazine can be also displayed as default expanded version with capping
1/day or 1/week (for extra charge). Capping 1/day (advertiser may choose the
day) means that the ad will be displayed to the given user only once. Whta is
more important - capping 1/day doesn't mean that the ad will be displayed to
all main page users in the given day.
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2. Bookmark (Magazine title):
Bookmark size 200x25px, text in white font (about 19 characters including
spaces). Bookmark can be any colour in condition that saturation and
brightness are 50%.
3. Magazine content:
Size: 780x512px (width home page version), 635x465px (narrow home page
version)
Total weight: 300 kB
4. Magazine can contain:
a. static picture (jpg, png, gif),
b. flash animation,
c. sound (user initiated),
d. video (mpeg, mov, avi), video must be set in player provided by Onet and it
can be play entire only after click,
e. photo gallery.
5. Magazine is displayed in iframe, thus it can’t contain expanding elements.
a. whole creative general visualization in: jpg, png lub tiff,
b. individual elements source files in fla and psd,
c. used fonts,
d. code and url.
7. In order to verify the possibility of implementation, ad visualization must be
delivered prior (before providing the complete set of materials).
Panel
Right column panel
1. Size and weight:
a. single panel – 330x100px, 15 kB.
b. double panel – 330x200px, 25 kB.
2. Panel may contain minisite.
a. Source file in swf, jpg, gif(in case of swf creative, jpg or gif substitute
creative should be provided).
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Left column panel
1. Creative should be prepared in two versions:
a. 780x100, weight 40 kB.
b. 635x100, weight 40 kB.
a. Source file in swf, jpg, gif (in case of swf creative, jpg or gif substitute
Advertising link
1. Length: up to 32 characters including spaces.
2. It can’t contain capital letters.
3. Link will be labelled with „ADVERTISMENT” sign.
Text entry in the search box
1. Lenght: up to 25 characters including spaces, text must fit entry box
2. Phrase can consist of maximal 5 words and be linked to the sponsored link
displayed in the search engine.
3. Color scheme can’t be modified.
4. Entry mustn’t contain:
 contact details,
 urls,
 e-mail address,
 special characters, symbols or comas,
 formatting such as italics or bold, Capital letters and punctuation marks can
be used only in accordance with rules of Polish orthography
5. Demographic and behavioral targeting is not possible.
6. At least 1 page of search results (minimum of 10) is required.
7. Content must be on Onet servers.
Sponsored link
22 | S t r o n a
1. Sponsored link displayed is in the search engine
2. Link consists of:
 title up to 64 characters,
 content up to 200 characters,
 published url up to do 80 characters,
 actual url, up to 200 characters.
3. Sponsored link must remain resemblance to ordinary links in search engine, so
it can’t contain:
 contact details,
 urls,
 e-mail address,
 special characters, symbols, comas,
 formatting such as italics or bold, Capital letters and punctuation marks can
be used only in accordance with rules of Polish orthography
4. Color scheme can’t be modified,
5. Content must be on Onet servers.
23 | S t r o n a
Rich Media advertisments
Portrait
24 | S t r o n a
1. Maximal size 300x1050px.
2. Module 1:
Module 1 designed for logo
a. Logo size: 270x40px
3. Module 2:
Module 2 options:
a. graphics
 size: 270x415px
b. gallery with carousel
 picture size: 270x415px
c. gallery with thumbnails (and thumbnails carousel)
 thumbnail size: 60x60px
 picture size: 270x345px
d. gallery with thumbnails and expandable large picture
 thumbnail size: 60x60px
 large picture size: 270x345px
 expand picture size: 600x415px
 html code: 270x415px
4. Module 3 i 4:
Module 3 and 4 options:
a. graphics
 size 270x200px
b. video
 size: 270x200px with expand up to 540x440px
 user initiated (click or mouseover), or without user-initiation and
muted as an option
 after initation in the top right corner „expand icon” is visible, which
changes into collapse button upon rollover
 weight: 1,2 MB
 technical specification is the same as VideoAd specification (see:
http://reklama.onet.pl/dokumenty/cenniki.html )
c. Zumi or Google maps (using Google map may cause additional payments
each time based on particular campaign parameters)
d. html code (container size:270x200px) which allows to include:
 social media plug-ins (Facebook, Twitter, etc.)
 forms
 probes
 polls
 quizes
 hyperlinks
 flash elements
25 | S t r o n a
5. Module 5 - footer:
Module 5 is designed for imprint
a. graphics
 size 270x35px
b. text or html code
 maximum characters amount (including spacer): 40
Slider
1. Slider consists of initial ad displayed over-the-page and page with ad content
appearing after users action.
2. Initial Ad (Slider Bar) is shown anchored to the bottom of the browser window
and in front of the publisher page content. If there is no user action Initial Ad
disappears after 15 seconds. A user click or mouseover triggers the publisher
page to slide to the left, revealing the Slider Content on the right. The Slider
Bar persist to enable retraction. A close button or clicking on the Slide Back
arrow will slide the Slider Content back to the right, bringing the publisher
content to its original position.
3. Initial ad:
a. Size
 The Slider Bar width: 100% of the window width: 130px
 Active Ad Content: 950px
 The Slider Bar is anchored to the bottom of the browser window
b. Technical requirements
 weight: 40 kB
 file format: FLA or SWF, Flash version 10.0 or earlier, AS2 or AS3
 impression time: 15 sec. Animation can be looped
 expand method: click or mouseover.
 close button „ZAMKNIJ X”, must be present and clearly defined at all
times in the top-right corner, and compatible with „Advertising on
Onet – technical specification”.
26 | S t r o n a
initial ad
4. Upon user clik of the EXPAND button, slider loads in the right gutter of the
page. Slider pushes page content horizontally to the left:
a. Size
 width: 950px + background 100% of the browser window
 height: 550px
 alignment to the middle of the browser window. Displayed on the
layer under the slider bar.
b. Technical requirements
 user initiation load file size: 300 kB.
 additional elements: 2 MB max.
 file formats: fla or swf, Flash version 10.0 or earlier, AS2 or AS3
 Close button „ZAMKNIJ X”, must be present and clearly defined at all
times in the top-right corner, and compatible with „Advertising on
Onet – technical specification”.
5. All materials should be delivered at least 5 working days before the start of
campaign.
27 | S t r o n a
slider
Minisite
1. Dimension: 330x100px expanded to 770x400px, weight up to 40 kB.
2. Files format: flash version 9 or earlier (ActionScript 2.0).
3. Minisite placed under “Wiadomości” section can expand only to the downwards.
Ads displayed under any other section can expand in any direction.
4. Creatives must be prepared in two versions: expanded to the left and to the
right (regardless of expanding downwards or upwards)
5. Materials that must be delivered:
a. script (Word, Power Point),
b. visualization compatible with script (swf),
c. Flash source files (fla),
d. fonts,
e. movie (avi or mpg),
f. codes, url.
28 | S t r o n a
Video Advertisements
VideoAd
1. 30 seconds advertising video spot (in case of video started by users click there
is no time limit, file must have 1,2 MB or less), embedded into a selected inpage graphic advertisement format, (billboard, doublebillboard, triplebillboard,
wideboard, doublewideboard, navibox, rectangle, halfpage, skyscraper) or
maximum 15 seconds advertising embedded into a over-the-page formats
(toplayer, brandmark, e-spot, in exception of rich media ads). Time limit
ceases if user interacts with ad.
2. The creative consists of ad movie and movie frame with control panel
comprising of play/stop, sound on/off controls and a progress indicator as
standard. The advertiser determines the exact size and position of the movie
within the frame and, optionally, the additional elements (graphics, text) that
will be included in the ad area outside the movie. The advertiser may prepare
their own version of the player.
3. VideoAd is broadcasted in Macromedia Flash Video technology, in three
different streaming qualities, depending on the user’s connection speed. Users
with slow connection (150 kbps) will see the backup gif file instead of movie.
4. There are two possibilities of activation the videoad:
a. video broadcasting starts immediately after the advertisement is loaded,
audio must be user initiated (click or mouseover),
b. both video and audio broadcasting start after click or mouseover).
5. Advertiser can provide custom made skin for player.
6. Materials that must be delivered:
a. video in avi or mpeg,
b. Onet adapts the delivered video material for emission.
c. VideoAd delivered by an Advertiser should be compressed by Sorenson
Squeeze (R) Software (http://www.sorenson.com) to flv format using the
"2-pass VBR" method. The advertiser should provide 3 versions of the
movie, for 3 different connections speed values:
 150K Stream – datarate up to 150kbps,
 300K Stream – datarate up to 300kbps,
 600K Stream – datarate up to 600 kbps.
d. Skin elements are only accepted as .fla source files prepared in Macromedia
Flash versions 8.0 and earlier with all fonts used. Skin weight (after
compiling it to .swf file) must not exceed 20 kB.
29 | S t r o n a
e. A substitute creative must be delivered (flash), which will be served to
users with speed connection is lower than 150 kbps. For preparing the
substitute creative a technical specification for the adequate advertisement
is applicable. For instance, if the VideoAd is displayed in the area of a
skyscraper, one must deliver a substitute creative of 160x600 pixels, up to
20 kB, according to the technical specification for skyscrapers.
7. Onet.pl adapts the delivered video material to 3 different quality movies
adjusted to different speed connections: 150K Stream, 300K Stream, 600K
Stream.
8. As Onet uses speed detection mechanism, video quality will be adjusted to
users connection speed. If the connection is too slow to broadcast lowest
quality video, substitute creative will be displayed.
Pre Roll/Mid Roll (In-stream video ads)
1. Source files format: mpeg, avi, mov, qt.
2. Source file for base video should be in the best possible quality. Maximal
weight of source material - 0,5 GB.
3. Based on original material send by advertiser Onet prepares advertisement
ready for display (i.e. compiled against the requirements of the player and
bandwidth).
4. Maximal impression time 30 sec.
5. Source material requirements:
a. resolution: 1024x576px,
b. normal sound level: -18 dBfs,
c. max. sound level: -6 dBfs, bitrate,
d. total: ~6 mbps,
e. frames per second: 25.
6. Preferred video ratio (width/height) 16:9. But 4:3, 16:10 or 18:10 video can
be broadcasted, but movie material will be accompanied by black stripes on the
both sides of the player window.
7. Base video can be send to Onet FTP:
a. host name: pftp.Onet.pl
b. user and password will be send by Onets advertisement office.
c. base video source file can be also placed on clients FTP. In this case client
should grant Onet required accesses.
30 | S t r o n a
8. Pre roll on mobile devices and TV widgets: Emission of Pre Roll on mobile sites
and TV widgets has some limitations because of touch screen specific.
Redirecting user to the campaign landing page is not available while watching
video. When advertisement is being watched on the device-specific player
appearance and behavior of „Advertisement” label may differ from described in
specification.
9. Video-campaigns realized on ROS Wideo or VOD - additional information:
a. Video ads in Onet are displayed on all type of devices, including mobile and
Smart TV.
b. ads displayed on mobile devices or Smart TV etc. can’t redirect user to the
advertiser web page.
c. there is a possibility to exclude campaign from being displayed on mobile
devices. Writing or e-mail request is necessary.
Interactive Pre Roll/Mid Roll (Interactive in-stream video ads)
1. Spot should be prepared in accordance with PreRoll/MidRoll specification
above.
2. Template provides ready-to-use button icons for interactive spot, such as:
Facebook, Twitter, YouTube, phone, gift box (for contests websites), notebook
(for customer websites) thumbnails.
3. Minimum of one and maximum of five additional expanding buttons can display
in spot. Client decides on number of used buttons.
4. Buttons can be placed on player left or right side (client choice). In exception of
VOD and Bajki portal – buttons can be placed only on the right side.
5. Buttons can be displayed with a time delay after video start. Delay is available
in range: 0-30 seconds (client choice). Option is unavailable on VOD and Bajki
portal.
6. Materials needed for implementation:
- main advertisement spot url
- buttons (maximum of 5) url
- labels for expanded buttons
VOD and Bajki portal: max. number of characters including spaces: 25, font:
Georgia Bold Italic,
31 | S t r o n a
Remaining portals: max. number of characters including spaces, font Georgia
or Georgia Bold Italic.
7. Transparency, font color, background color can be edited. Default settings:
transparency 0,8 (available options: 0, 0.1, 0.2, 0.3, 0.4, 0.5, 0.6, 0.7, 0.8,
0.9, 1); font color: black (#000000); background color: white (#ffffff).
8. Optionally client can prepare custom-made button icons. Each icon have to be
129 x 120 px and saved as PNG file.
9. Corners rounded on expanding side (depends on side of buttons placement): -4
px radius.
10.Client can provide custom font for expanding buttons. Font must be embedded
in file by Flash Proffesional software. Each time font must be verified and
approved by Onet. Basing on send materials Onet prepares special font file.
Maximal available number of characters including spaces can change in such
case.
Video Player branding - portal
1. Size:
a. top bar 800x50px
b. bottom bar 800x100px
2. Weight: 60 kB
3. File format: jpg, png, gif
4. Creative cannot be animated.
Video Player branding - VOD, Bajki
1. Size:
a. top bar 996x70px
b. sides 318x750px (each)
2. Weight: 100 kB
3. File format: jpg, png, gif
4. Additional source files in psd (no weight limit) should be provided.
5. Creative cannot be animated
32 | S t r o n a
6. Because of differences in screen sizes, web page visible area may vary. On
following figure visible area for different screen sizes were marked:
Companion Ad - portal
1. Size: 300x375px
2. Weight: 60 kB
3. File format: swf, jpg, png, gif
4. Available for services with the same layout as wideo.onet.pl (only sites with
player).
Companion Ad - VOD
1. Size: 300x375px
2. Weight: 20 kB
3. File format: swf, jpg, png, gif
33 | S t r o n a
Flat Fee Advertisements
Sponsorship
1. The sponsorship is a graphic customer identification located on the top, bar on
the bottom, bar of the site. Sponsorship can expand after click or (in some
versions) display additional content on layer on top of the webpage.
2. The sponsorship creative is prepared by Onet.pl based on the materials
received from the advertiser. The arrangement of the sponsorship elements
should be adequate to the guidelines specified below. It is possible for the
advertiser to prepare the creative. However, it must be each time approved by
Onet.pl and must meet the conditions contained in the specification. Onet.pl is
also responsible for programming whole sponsorship.
3. Sponsorship in not expanded version (top bar in all versions of sponsorship can
but don’t have to be expandable):
a. it must have the “SERVICE SPONSOR” inscription, placed if possible above
sponsors logo, in capital letters , font: Verdana 9pt. Text must be clearly
visible, in a color contrasting with the creation background. Creative
displayed on Wiadomości and Wiadomości Regionalne should have
inscription: „PARTNER SERWISU”
b. an exclusion zone must be maintained around the Onet logotype and the
service
name.
The
exclusion
zone
must
not
contain
any
sponsor's/advertiser's branding elements;
c. on portals with no navigation bar situated right at top of browser window an
exclusion zone of 75x25px must be located directly above the “SEARCH”
button, which is situated next to the right edge of the webpage horizontal
navigation bar (adjacent to bottom right corner of sponsorship bar). The
exclusion zone must not contain any sponsor's/advertiser's branding
elements;
d. in case of expanding ad, it must contain the “EXPAND” button (or a different
button with an equivalent content) – its suggested location is the upper right
corner of the bar and its minimal size is 70x30px;
e. it should contain no more than one graphically consistent element, one
baseline, one sponsor's logotype or a product image as an alternative (only
if agreed upon n with Onet in advance);
f. it must not contain the website address of the sponsor's/advertiser's phone
number;
g. sponsor logo or product image cannot be larger than the Onet logotype; the
baseline font size cannot be larger than 24pt;
h. it is not allowed to use operational elements whose function resulting from
their form, label or convention is incompatible with their message, or
34 | S t r o n a
operates abnormally, e.g. clicking on the “EXPAND” button should expand
the advertisement and not redirect the user to the campaign landing page.
4. Sponsorship after expanding:
a. it must contain the “FOLD” button (or a different button with an equivalent
content) – its suggested location is the same as the “EXPAND” button;
b. in case of sponsorships expanding push-down, exclusion zones must be
preserved as described in 3b and 3c;
c. in case of expanded ad there are no restrictions regarding the size of the
customer's baselines or logotypes;
d. it may contain: static graphics, video player, photo gallery or any flash.
5. The materials to be displayed on bars should be delivered in the psd format (in
layers), along with the fonts used. If a video player, a photo gallery or a flash
animation is to be embedded in an expanded top bar, swf files should be
provided, along with the fla source files and the fonts used.
6. Static replacement graphics should be provided in the form of a bitmap for the
top bar (both folded and expanded) and the bottom bar, to make it possible to
display sponsorship creations on the devices that do not support flash graphics.
7. The total weight of the folded top bar and the bottom bar must not exceed
300kB. After expanding, it may progressively download more materials to
reach the total size of 3.5 MB.
8. Specifications for 6 different types of sponsorship (type depends on website
structure:
Version
Short description
Surround
+
Layer
- top bar 150px
- background in top service
section in clients colour
- chosen elements in clients
colour
- expand option (layer)
- two widths of creative
- lightbox galleries: module
300x100px on layer and gallery
frame
Surround
- top bar 150px
- background in top service
section in clients colour
Service







Dom
Dziecko
Facet
Film (articles,
galleries)
Gry (articles,
galleries)
Kobieta SG
Moda
Moto



Sport
Wiadomości (w tym Religia i Na Tropie)
Wiadomości Regionalne









Muzyka (articles,
galleries)
Ofsajd
Podróze
Ślub
Technowinki
Uroda
Zdrowie
Życie Gwiazd
35 | S t r o n a
- expand option (layer)
- lightbox galleries: module
300x100px on layer and gallery
frame
Crossportal
- top bar 100px
- expand option (push down)
(services. 1140px and 980px)
- bottom bar – height 50px
- top bar 100px
980












770
individual
Biznes: news
Biznes: giełda
Biznes: waluty
Film (database
part)
Gotowanie
Biznes: emerytury
Biznes: fundusze
Biznes: pasaż
finansowy
Biznes: podatki
Biznes: twoje
porady
Kultura
Pliki






Gry (database part)
Magia
Muzyka (database
part)
Poznaj Polskę





Pogoda
Portal
wiedzy:ciekawe
P. wiedzy: kursy
P. wiedzy:sg
P. wiedzy:student
Strefa tajemnic
Wideo
- top bar 100px



Czat
Foto
Portal wiedzy:
encyklopedia




P.
P.
P.
P.
On those services sponsorship
falls under individual
specification. In order to
discuss details please contact
Onet advertisement office.













AGDLab
Bajki
Bezpieczeństwo
Biznes.pl
Biznes: banki
Biznes: firma
Blog.onet.pl
Blog.pl
Diety
Digart
Kartki
Medonet
Moje ciuchy









Nieruchomości
PCLab
Plejada
Program TV
Republika
Rodzice Radzą
Sympatia
Trochę Techniki
Tygodnik
Powszechny
Vod
VuMag
Zapytaj.com.pl



wiedzy:
wiedzy:
wiedzy:
wiedzy:
matura
słowniki
szkoła
ściąga
Different types of sponsorship requirements:
Surround + Layout
Sponsorship consists of:
36 | S t r o n a
1. main creative elements will be placed on top bar, size: 770x150px (width
version) and 640x150px (narrow version) – area marked A on picture;
2. background of top service section (area B on picture), it can blend in top bar
graphics (area A).
3. following colour changes within driver area (area C) – only on service main
page:
- background under picture description
- arrows on the right and left side of the driver in inactive and active
(mouseover) version
- dots at the bottom of the picture
4. following colour changes in other layout elements:
- “search” button background in inactive and active (mouseover) version
- left menu and topics names font colour (main page)
- bradcrumbs font colour (detail)
5. There is a possibility to expand sponsorship top bar. After expand toplayer of
any size appears. Toplayer should have “CLOSE X” or “FOLD” button in the top
right corner.
6. If sponsorship is displayed with watermark, the graphic on watermark should
be coherent with graphic on the sponsorship top bar.
SIGNIFICANT! Colours should be coherent with other sponsorship elements (only
service main site) and shouldn;t cause problems with readability of the service (e.g.
colours cannot be too bright). Modification requires Onet approval.
Surround + Layer sponsorship on service main page
37 | S t r o n a
Surround + Layer sponsorship - article detail view. White area marked „REKLAMA”
represents standard ad displayed always in the top of site in CPM model and is not
a part of sponsorship.
Surround
Sponsorship consist of:
1. main creative elements will be placed on top bar, size: 770x150px (width
version) and 640x150px (narrow version) – area marked A on picture;
2. background of top service section (area B on picture), it can blend in top
bar graphics (area A). Background cannot be white;
3. there is a possibility to expand sponsorship top bar. After hitting „EXPAND”
button toplayer of any size appears. Toplayer should have „CLOSE X” or
„FOLD” button in top right corner.
4. If sponsorship is displayed with watermark, the graphic on watermark
should be coherent with graphic on the sponsorship top bar.
Surround, Surround + Layout - picture galleries
1. Services with sponsorship in version 150 have photo galleries displayed in
„lightbox” view. In gallery sponsorship is displayed as 300x100px, always
visible, layer module in bottom right corner of screen.
2. Weight: 15kB, file formats: swf, png, gif, jpg.
3. 10px frame in color coherent with creative surrounds gallery.
38 | S t r o n a
Surround - photo gallery
1. Services with sponsorship in version 150 have photo galleries displayed in
„lightbox” view. In gallery sponsorship is displayed as 300x100px, always
visible, layer module in bottom right corner of screen.
2. Weight: 15kB, file formats: swf, png, gif, jpg.
3. 10px frame in color coherent with creative surrounds gallery.
Crossportal
1. If the menu bar is located along the top edge of the browser window
(crossportal bar), top bar width is 1140px or 980px (it depends on browser
dimensions and users s’ screen resolution). Area dedicated for branding is
marked and dimensioned in pictures bellow:
2. Bottom bar - size 980x50px, distance from the footer – 10 px.
3. After cliking “EXPAND” button sponsorship expands to 310px height and
width of top bar – 1140px, but if users browser have less than 1024px
width webpage is adjusting automatically to 980px. Creative should not
contain logo or other important branding content on left side (area
160X210px) Area dedicated for branding is marked and dimensioned in
pictures bellow:
Crossportal sponsorship – expand version (1140 width)
39 | S t r o n a
Crossportal sponsorship – expand version (980 width)
Version 980
1. Sponsorship on services with fixed width top bar should be prepped with
accordance with following guidelines. Area dedicated for branding is marked
and dimensioned in pictures bellow.
2. Bottom bar - size 980x50px, distance from the footer – 10px.
980 sponsorship – folded version
980 sponsorship – expanded version
40 | S t r o n a
Version 770
1. Sponsorhip on width 770px services. Area dedicated for branding is
marked and dimensioned in pictures bellow.
2. Bottom bar - size 980x50px, distance from the footer – 10px.
770 sponsorship - folded version
770 Sponsorship – expanded version
Sponsorship with video
1. The video player may not appear before the bar is expanded.
2. The movie can be played automatically after expanding the bar or can be user
initiated. There is nor weight neither time restriction concerning movie.
3. Required materials:
a. video in following files format: avi, mpeg, mov or wmv,
41 | S t r o n a
b. Onet prepares one version of the movie with the 600K stream bitrate.
c. movies prepared by advertiser should be compressed to flv format, using
“2-pass VBR” method, by means of Sorenson Squeeze (R) application
(http://www.sorensonmedia.com/pages/?pageID=3)
d. the advertiser should provide one version of the movie in accordance with
the following guidelines:
 600K Stream – data rate video + audio up to 600kbps.
4. Sponsorship with video on the webpages with unmodified top graphic bar:
a. there is video player thumbnail located on the top sponsorship bar,
containing “play” button or any other information which should encourage
user to play video.
b. after clicking „play” thumbnail enlarge to 300x250px and after clicking stop
or after the end of the video it returns to its former dimensions.
c. based on the video provided by advertiser (in avi or mpeg file) Onet
prepares the proper movie version with datarate up to 30 00kbps.
Sponsorship is also available with additional ad - Intro:
1. Intro – graphic, dynamic form – size 750x450px, weight up to 50 kB.
2. Impression time: up to 10 seconds.
3. File format: swf, flash version 10 or earlier (ActionScript 3.0).
4. Intro is available exclusively with sponsorship and capping 1/week. We cannot
guarantee that ad will display at user first entry of a day.
Sponsorship box
1. Size of box depend on page it is displayed on:
a. 300x60px, weight: 10 kB
b. 125x125px, weight: 10 kB
c. 160x100px, weight: 10 kB
d. non standard size.
2. Sponsorship box can be also expandable. Size depends on page it is displayed
on:
a. 300x60px, max expanded size: 300x250px, weight: 30 kB
b. 125x125px, max expanded size: 250x250px, weight: 30 kB
c. 160x100px, max expanded size:160x250px, weight: 30 kB
42 | S t r o n a
3. Box can contain not looped animation, impression time up to 10 seconds.
4. Box 300px width should have frame or background contrasting with white page
a. Source file: swf, jpg, png, gif (in case of swf creative, jpg or gif substitute
Advertorial
1. Article page embedded in page template labeled „ADVERTISMENT – Advertorial
– Article provided by…”.
2. Advertorial can be placed in service section of choosing.
3. Text: up to 10 000 characters including spaces.
4. Advertorial content:
a. maximal number of graphics: 3, up to 50 kB, jpg,
b. maximal number of hyperlinks: 5.
5. Content should correspond with page content. Teaser form depends on service
that advertorial will be placed on.
Mailbox sponsorship
Login-page sponsorship
1. Sponsorship is a static graphic of 680x450px.
2. Weight: up to 50 kB.
Additional login-page sponsorship options
1. Sponsorship video:
a. user initiated, 30-second video placed as sponsorship,
b. minimal resolution of video - 720x576px (1280x720px or higher is
suggested),
c. source files formats: avi, mpeg or mov (in case of redy flv file, video bitrate
should be 600 kbps),
d. gallery with up to three video can be displayed.
43 | S t r o n a
2. Screening:
a. branding of login-page whole surface in exception of login and create new
e-mail account box,
b. OnetKonto, login and create new e-mail account box, Lajt and Help icons as
well as footer must remain in places.
3. Screening with video:
a. requirements the same as in technical specification for screening (branding)
and sponsorship video (technical requirements of video),
b. video cannot be bigger than 680x450px.
4. Creatives rotation:
a. Sponsorship creatives can rotate randomly on each page view.
b. maximum three different creatives are possible.
5. All elements of sponsorship (creative, auditing and reporting codes) should be
provided by SSL server (url must contain "https" protocol).
Logout-page sponsorship
1. Sponsorship is a static graphic of 680x450px.
2. Weight: do 50 kB.
Additional logout-page sponsorship options
1. Creatives rotation:
a. Sponsorship creatives can rotate randomly on each page view.
b. maximum three different creatives are possible.
UI sponsorhip
1. Interface sponsorshipp consists of:
a. logo – placed on service top bar , maximal size 200x27px.
b. bottom bar - width 780px (service is scaled to user screen resolution) and
height 40px.
2. Additional billboard (750x100px) views on interface sites during the campaign:
a. 1 mln views with interface sponsorship for week,
b. 5 mln views with interface sponsorship for month.
44 | S t r o n a
Other types of advertisements
Screening
1. Screening is one of banner form ( billboard, double billboard, triple billboard,
wideboard, double wideboard), wallpaper and background integrated together
in one ad.
2. Width of advert background is equal to web pages width increased by 10px, its
height is the same as selected banner form.
3. Creative should be designed in accordance with selected banner and wallpaper
form specification. If advertisement is to be displaed on Onet.pl home page it
should be prepared as two graphic files:
 minimum size of 1400x700px dedicated for wide version of home page
(width 1130px),
 minimum size of 1130x700px for narrower version of home page (width
980px).
Whole wallpaper is going to be placed under page content so it is going to be
visible on sides of web page and in the place of double billboard. Wallpaper and
editorial content separates 10px margin on each side.
4. Screening is also available in versions:
a. rich media – advert responds on user action e.g. after banner mouseover
the wallpaper changes its appearance, for this form of rich media
advertisement two versions of wallpaper and scenario prepared in Word or
PowerPoint should be provided.
b. flash: wallpaper is in animated, not looped version, duration up to 15s,
creative must contain “CLOSE” button, with closes wallpaper leaving only
banner.
5. Dynamic screening should be prepared in AS2. AS3 is acceptable after Onet
agreement.
6. Screening wallpaper may be clickable.
a. whole creative general visualization in: jpg, png lub tiff,
b. individual elements source files in fla (Flash – for banner form) and psd
(Photoshop – for background and wallpaper),
c. used fonts,
d. code and url,
45 | S t r o n a
e. for rich media screening script prepared in Word or PowerPoint should also
be provided.
8. All materials should be not compressed and in the best possible resolution.
Advertisements displayed by Onet are created based on those materials.
Because of differences in screen sizes, web page visible area may vary. On following
figure visible area for different screen sizes were marked:
Wallpaper
1. Advertisement in the background, displayed on the margins of webpage.
2. Wallpaper is unclickable.
3. Wallpaper and editorial content separates 5px space on each side.
4. Two versions of wallpaper are available:
a. covered with pattern with reduced visibility. Minimal spread of elements
(logo) is 80px (vertical and horizontal). Weight up to 10 kB.
b. picture with reduced visibility, weight up to 10 kB.
5. Preferred file format psd, tiff, tga or bmp in destined resolution or as vector
graphic: ai (Adobe Ilustrator), eps (Encapsulated Postscript) or cdr
(CorelDraw).
46 | S t r o n a
Mailing
1. Standard weight of advertising e-mail: 40 kB.
2. Standard advertisement mailing is active for 14 days after sending. Different
activity periods are available (7-30 days) at extra fee.
3. Senders name and e-mail, subject, subtitle, content and signature are
obligatory. The signature and senders name must provide true and
unambiguous identification of the sender. If client resigns from subtitle, mail
will be automatically labeled: „Wiadomość przesłana przez Grupę Onet.pl SA”
instead.
4. E-mail subject and sender’s name must not mislead the users. Particularly,
they must not imitate private correspondence (using “RE:”, “FW:” etc. is
forbidden.
5. E-mail subject must not be written in capital letters.
6. Subject and senders field can be fulfilled up to 100 characters. If there are
polish characters used, the amount of characters decreases:
 one polish character - up to 80,
 all polish characters - up to 25.
7. In case of text mailings (*.txt) the advertiser should decide if the clicks should
be counted and reported. If so mail should be deliverd as html.
8. All parts of e-mailing (including graphic, audio, text and HTML files) should be
delivered to Onet.pl and are served from Onet.pl servers.
9. Any redirection to advertiser’s webpage or displaying of new elements
delivered from client’s webserver must not be done automatically. It can be
performed only by clicking a hypertext link in the e-mail.
10.E-mailing creative width should not exceed 600 pixels - especially in HTML
mailings based on non-scalable tables.
11.Mailing body cannot include JavaScripts, frames, dynamic html elements or
Active X objects (e.g. flash animations).
12.HTML source code cannot include <TEXTAREA> tag, cannot include <INPUT>
atribute type=”image”. HTML source code cannot include <TITLE> or <META>
tag different than font encoding and <!DOCTYPE ...> declarations.
47 | S t r o n a
13.HTML source code must be free from any errors. HTML mailings should be
prepared
according
to
W3C
standard
for
html
4.01
(http://www.w3.org/TR/html401/). Mailings in
XML, XHTML standard or
prepared in MS Word will not be accepted.
14.„position: absolute” or „position: relative” declarations are forbidden.
Only background positioning („background- position”) is allowed.
15.Pictures cannot be located in “style” section, cause it makes saving copy
impossible. Only two ways of positioning the picture are aloved:
 as background inside body tag (background attributes)
 placed inside img tags.
Moreover pictures located in styles will be not displayed in MS Outlook v.2007
and newer.
16.Images in HTML:
 image files and html file should be stored in the same directory.
 images names in html file and image files names should be
identical.
17.Directories and files names (html, images) should not contain Polish letters
with diacritics and spaces.
18.The Polish fonts should be encoded as ISO-8895-2 or Windows-1250 with
proper HTML font encoding declaration.
19.Some of e-mail management tools do not display pictures properly. User must
choose “pobierz obrazki” (download pictures) option first.
20.Tests of mailing carry out by using Onet.pl mailing system. E-mailing is sent to
Onet.pl mailboxes. The approval of mailing can be given by checking test email on Onet mailbox or by verification link sent to client.
21.In order to optimization of mailing displayed on e-mail management application
or via mobile all graphic elements should have alt text e.g. <img
src=”opis.gif” alt=”opis2”>.
22.If tracking codes are required they should be embedded into copy and sent in
one html file.
48 | S t r o n a
Intext
1. OnetIntext Text:
Title – max 25 characters including spaces
Description – max 70 characters including spaces
Visible URL – max 35 characters
Destination URL – max 1024 characters
Or Adwords file (.csv) consistent with the above
2. OnetIntext Text + Grapics:
Title – max 25 characters including spaces
Description – max 70 characters including spaces
Graphic - 200x50 piksels
Maximal graphic file size: 40 kB
Acceptable file types: jpg, png, gif
3. OnetIntext Logo Graphics:
Graphics - 300x250px
Acceptable file types: jpg, png, gif
4. OnetIntext Logo Flash:
Graphics - 300x250px
Acceptable file types: swf
Substitute graphic 300x250px
Maximal substitute graphic file size: 40 kB
Acceptable file types: jpg, png
49 | S t r o n a
Local advertising
Regional box
1. Size: 300x60px,
Weight: 10 kB .
2. First regional box may be in the double version. Size: 300x120px.
Box on fifth position May be In expanding version:
Size: 300x60px, expanded: 300x250px,
Weight: 30 kB .
3. Box can contain not looped animation, up to 10 seconds length.
creative should be provided)
Regional Visit Card
1. Size and weight:
a. single card - 300x60px, 10kB.
b. double card - 300x120px, 20kB.
c. Visit Card can contain not looped animation, impression time up to 10s.
creative should be provided)
Home page panel
Creative should be prepared according to specification for right home page
panel. See chapter Home page special advertisements formats,
section Panel.
Advertisment link
See chapter Home page special advertisements formats, section
Advertisement link.
50 | S t r o n a
Weather module branding
1. Size: 300x60px, weight: 10kB
2. Weather module frame can be in branding colors.
a. surce file format: jpg, gif, png
Service partner
See chapter Flat Fee Advertisments section Sponsorship.
Terms and conditions Extract
5. Ergonomic principles applicable to advertisements
5.1. All the advertisements to be published on Onet.pl web pages should meet the
requirements stipulated in the rules as well as the technical specification requirements
applicable to the advertisements published on Onet.pl. Onet.pl shall have the right to
verify an advertisement in terms of its conformity with the abovementioned
specification and shall have the right to refuse to publish it or to discontinue its
publishing, in the event the applicable requirements are not met. Even if an ad is
published on Onet.pl web pages, it does not necessarily mean that Onet.pl has
confirmed its conformity with the applicable advertising specification..
5.2. Onet.pl shall make decisions regarding web site functionality and in terms of web
site design it shall allow for the user experience. Therefore, Onet.pl reserves the right
to refuse to publish or to discontinue publishing of any given advertisement, in the
event the ad is deemed annoying or harmful to the portal users.
6. Advertising policy
6.1. Advertisements shall not imitate nor simulate any elements of the web pages
they are exposed on and should be easily recognised as advertisements. Exceptions to
the above provision are admissible; yet, they shall require publisher’s consent on each
occasion. Onet.pl reserves the right to additionally mark advertisements with such
words as: “reklama” (“advertisement”), “ogłoszenie płatne” (“paid announcement”),
“sponsor”, “link sponsorowany” (“sponsored link”) or by their synonyms in the
following fashion:
51 | S t r o n a
a. advertising announcements shall be labelled “REKLAMA”;
b. “REKLAMA” label shall be typed with Verdana typeface, capital letters, 9px, hex
696969 grey,
c. “REKLAMA” label shall be placed above the advertising element,
d. “REKLAMA” label shall not be required in the case of:
 banner, billboard, double billboard and similar elements displayed at the top
of a web page above the editorial information,
 elements displayed above the web page content (does not apply to
advertisement elements, which remain visible once the main ad has been
closed),
 permanent web page sponsorship elements (does not apply to occasional
banners or additional elements resulting from a sponsorship contract),
e. other elements enabling identification of business partners or advertisers shall
always require using such labels as “Przy współpracy z…” (“In co-operation
with...”), “Partner serwisu” (“Service partner “Sponsor serwisu/konkursu”
(“Service/competition sponsor”), etc.
6.2. An advertisement shall not include surveys and shall not encourage web page
users to participate in a survey. Exceptions to the abovementioned principle are
possible, yet Onet.pl consent shall be required on each occasion and shall be obtained
before campaign launch date.
6.3. Onet.pl shall not be responsible for the content of the advertisements. Each
advertiser shall make amends for the damage suffered by Onet.pl with relation to the
content of a published advertisement.
6.4. Onet.pl reserves the right to refuse and to stop emission of advertisements
without justification, especially if there is a justifiable suspicion that the content of the
advertisement or the content of the target page violates the law, community life
principles or third party rights.
6.5. Acceptance by the advertiser of the emission order is equivalent to a declaration
and a guarantee made and given to Onet.pl, that the emission of the ad material does
not imply an obligation of payment by Onet.pl of any remuneration (including
royalties) for the benefit of creators and/or entities in possession of similar rights,
participating in creation and production of the advertising material, charged directly by
them or indirectly by an organization for managing copyrights or similar rights.
6.6. Onet.pl reserves the right to refuse and to stop emission of advertisements when
their content or form is deemed contradictory to the mission and interest of Onet.pl.
7. Elements of advertisement creation
52 | S t r o n a
7.1 Is shall be prohibited to use operational elements in advertisements, if their
function, resulting from the form, an inscription or a convention, is inconsistent with
the advertisement message or works in an unusual manner. In particular:
a. it shall be prohibited to use in advertisements basic system content buttons
such as: "Zamknij" (“Close”), “OK.” as well as minimize and close icons causing
an effect different from the one expected based on their typical function;
b. buttons used in advertisements shall perform the functions consistent with the
messages presented by the buttons, e.g. buttons imitating form, scroll down
list or selection box functions shall not redirect to an advertiser’s web page or
perform another function, which is inconsistent with their basic one,
c. it shall be prohibited to publish advertisements in the form of system messages
or warnings as well as in the form imitating elements of the portal web site.
7.2. Animation may be freely used in graphic advertisements in line with the following
terms and conditions:
a. the maximum dimensional standards applicable in the case of a given
advertisement form shall not be exceeded;,
b. flat fee ad forms (sponsorship, partners, buttons/graphic elements integrated
into the web site navigation elements, etc.) should not include automatically
initiated animations.
7.3. Sound in advertisements:
a. sound shall not be played automatically (except for instream videoads),
b. sound playback shall require a triggering action performed by the user (mouse
rollover or clicking the ad); in the case of expandable ads, it shall be admissible
to play back the sound once the user has performer the action triggering
expanding of the ad (mouse rollover or clicking on the ad); sound should be
automatically turned down once the ad Has been closed.
c. sound advertisements shall include legible icons enabling the user to switch the
sound on and off (Onet.pl provides advertisers with sound creation templates
including legible icons for switching the sound on and off).
7.4. Sponsorship
Sponsored services and web pages shall remain Onet.pl web sites/pages. Regardless
of the visual identification of the sponsor, it shall be required to observe user
experience principles of the service and the portal. Publishing sponsorship
advertisements on the portal web pages shall be subject to the following principles:
a. the general shape and design of permanent service elements (layout) shall be
preserved;
b. sponsorship shall not affect service operation or architecture;
c. changes to the service functionality and architecture shall be admissible
without consent of the sponsor during the sponsorship period, in the event
53 | S t r o n a
such changes do not affect the manner, in which the sponsor's brand is
presented;
d. the main background may be changed, provided that the colour is not
excessively tiresome and provided that the service legibility is not adversely
affected;
e. watermarks/wallpapers deemed part of the sponsorship shall be admissible
only outside of the service content area.

Advertising on Onet.pl Ad products specification

Transcription

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