March 2010 PDF - Georgia State Florist Association

Transcription

March 2010
Letter from t
he President
GSFA News Flash March 2010 Page 2
Thank You t
o Our Sponsors!
FTD
Eleanor Clevenger
877-690-1019
Teleflora
Buckhead Wright's
Florist
404-233-4446
Bloomnet
Marsdan Tropicals
Carlstedts
912-283-6464
My Forever Beads
Ashmore Greenery
678-622-4939
Pennock
904-354-6711
Davis Wholesale
478-742-3637
Horton-Mitchell
800-762-2262
Hornbuckle
Wholesale
478-746-3245
Bass- One Source
Floral Wholesale
229-232-5342
Floriversal
404-305-8472
Bass- One Source
Floral Wholesale
912-433-4157
Lion Ribbon
Floral Foundations
Morex Corp.
Uncle Buck
Winward Silks
EventScapes
404-733-6763
Tabletoppers Inc
404-355-5593
Reeve's Floral
Products
770-534-0091
Piedmont Floral
Supply LLC
706-335-2455
Heeney Company
404-351-0000
Reeves Wholesale
770-924-5230
Columbus Wholesale
706-689-1361
Smithers-Oasis
800-321-8286
Tommy's Wholesale
843-669-8211
Elizabeth's Fancy
912-965-0160
Vans Floral Products
770-449-0100
JD Royer Wholesale
478-987-9960
Van's Floral Products
770-449-0100
Flowerbuyer
Dianne
877-625-3243
Eagle's Landing
Floral Design
770-968-7743
Lynn-Dale Ferneries
386-749-2547
Transflora
MEMBER SPOTLIGHT
Allen's Cartersville
Florist
Cartersville, Georgia
2010 Designer of the Year
Kathy Deitz, GMF
First Runner Up
Barry Cowart
Second Runner Up
Randy Stone, GMF
Competition
Gayle Lowe, GMF
Marlene Lamb, GMF
Barry Cowart
Randy Stone, GMF
Victoria Harris, GMF
District I
President Linda Markham, GMF
Secretary Susan Benson
Treasurer Shirley Cash, GMF
Retail Director - Paul Brummer
Parliamentarian - Mike Whittle, GMF
Pat Holland, GMF
District I
Designer of the Year
Kathy Deitz, GMF
District
II
Northeast Georgia Florists Association
President Judith M. Kaczorowski, GMF
Treasurer Angie Head, GMF
Retail Director Jeff Lott, AIFD, GMF
Meeting Coordinator - Victoria Harris, GMF
Kimberly Harris
District II
District III
President Angelyn Tipton, GMF
Vice President Mary Allen, GMF
Treasurer Randy Stone, GMF
Secretary - Julie Mullis, GMF
Retail Director - Penny Hamann, GMF
Scrapbook - Audrey Hurd, GMF
District III
Randy Stone, GMF
District
V
Southwest Georgia Florists' Association
President Lynn Vallotton, GMF
Vice President Joey Farrington, GMF
Treasurer Will Barber, GMF
Recording Secretary - Robin Ward, GMF
Corresponding Secretary - Libby Womack
Retail Director - Ronnie Barrett
Past President - Randy Wooten, AIFD, PFCI, GMF
District V
Marlene Lamb, GMF
District VI
President Stephanie B. Long
Vice President Dawn Boaen, GMF
Secretary Sandy Lincoln
Treasurer - Linda Stewart
Retail Director - Dot Cowart, GMF
District VI
Barry Cowart
District
VII
Metro Atlanta Florists Association
President Judy Moon
Vice President Veronica Kelley
Treasurer Linda Bucki
Historian- Angie Head, GMF
District VII
Gayle Lowe, GMF
Hospitality Gifts
Thanks t
o Dist
rict II !
Thanks Also to...
District I: For providing snacks for the Design Room,
Signage and helping with the Main Stage Area.
District III: For helping with the Silent Auction,
Scrapbooks and Main Stage Area.
District VI: For providing the items for the
Registration Bags.
Lobby Flowers and
Award Flowers
Thanks t
o Dist
rict V !
Burton Cup Competition
Burton Cup Entries
Sherry Moon, AIFD, GMF
Gayle Lowe, GMF
Wade Bailey, GMF
Audrey Hurt, GMF
Victoria Harris,
GMF
Jenna Naylor
Angie Head, GMF
2010 Burton Cup Winner
Jenna Naylor
First Runner Up
Angie Head, GMF
Second
Runner Up
Wade Bailey, GMF
People's Choice
Sherry Moon,
AIFD, GMF
Main Stage Program
Deborah De La Flor, AIFD, PFCI
Memorial Flowers with Lasting Memories
Main Stage Program
Shelayne Thompson
The Seasonal Home
Main Stage Program
Cindy Tole
Designs of the Times
Main Stage Program
Andy Hopper, AIFD
Wedding and Event Designs
President's Ball Decor
Thanks t
o Dist
rict
VII !
President's Ball
Congratulations
To Our New
Georgia Master Florists!
Josh Steele, GMF
Gayle Lowe, GMF
Hollie Cothern, GMF
Congratulations
To The Wholesaler of the Year
Reeves Floral Products!
Congratulations
To The Retailer of the Year
Goggans Florist!
Congratulations
To The Dick Timmons
Service Award Recipient
Sherry Moon, AIFD, GMF!
Congratulations
To The President's Award Recipients!
The Staff of
Delorice's Florist
Delora Music
Teresa Purvis
Hollie Cothern, GMF
Joey Farrington, CFD
Congratulations
To The Scholarship Recipients!
Gayle Lowe, GMF
Joey Farrington, CFD
Certified Evaluators
Angie Head GMF
770-466-9318
Loganville, GA 30052
gsfa@angelarosedesign.com
Judy Kaczorowski GMF
678-643-7922
Flowery Branch, GA 30542
athomeJudy@earthlink.net
Penny Hamann GMF
478-923-5683
Warner Robins, Ga 31088
Jenna Savage
404-502-7621
Stone Mountain, GA 30083
ederynfloral@gmail.com
Lynn Vallotton GMF
229-247-6533
Valdosta, GA 31605
lvallotton@bellsouth.net
Randy Wooten AIFD, CFD,
GMF
912-384-7288
Douglas, GA 31533
wooten2594@windstream.net
Angelyn Tipton GMF
770-358-0243
Barnesville, Ga 30241
gsfa2007sec@aol.com
Jeff Lott AIFD, CFD, GMF
770-267-5061
Monroe, Ga 30655
jeff@thegardengateflorist.com
Victoria Harris GMF
404-227-7927
Braselton, GA 30517
forevermetobe@aol.com
Sherry Moon AIFD, CFD, GMF
404-233-4446
Atlanta, Ga 30305
tcmoonpie@bellsouth.net
Mark Your Calendar!
Summer Symposium
July 25th, 2010
GSFA's Mission Statement
The purpose of Georgia State Florists’
Association is four fold:
- to educate individuals within the industry:
- to lend credibility to the floral industry
through certification and continuing
education:
- to provide an industry specific networking
venue for the members and floral associates
interested in GSFA:
- to provide recognition for those who give
of themselves, their knowledge and their
vision to the industry and the association.
By having a combined, co-operative
Association, we can better address the
offerings of the wholesalers and
manufacturing leaders around the country.
By speaking with one voice, we can learn
from them and can disseminate their
information to the entire state through our
newsletter, workshop, Convention and
District meetings.
By belonging to GSFA, individuals have the
opportunity to increase their skills, share
their knowledge, and benefit from the
expertise of others. In an industry that moves
and changes so rapidly, the survival and
success of the florists of Georgia depends on
our efforts to keep abreast of current trends,
materials and information.
Become A Member!
Enjoy the benefits of membership:
stay updated on events going on in
our industry, receive discounted
rates for Convention and much
more. GSFA Membership State
Dues are $100.00 and are due by
April 30th of each year. $25.00 of
the State Dues go to your local
district to support local education
workshops and programs. $12.00
goes into the Scholarship Fund.
Contact us for more information
or complete the included form.
Membership is open to anyone in the
industry, directly or indirectly, who is in
compliance with our standards, our ideals
and our goals. We invite participation and
input from all of our members and
continually promote programs and
workshops that will include all interested
parties throughout the State and
surrounding areas
Check out the
Website!
www.georgiastateflorist.com
April
Events
April 13:
District VII- MAFA
Monthly Meeting
April 13:
District IIIMonthly Meeting- Prom
Yesterday's and Tomorrow's- Warner Robins
Competition Piece: Make a prom bouquet for a
hot pink and zebra print dress
Networking at 6:30 p.m./ Program at 7:00 p.m.
April 15:
District II- NGFA
"What we teach our students your future employees"
Robbie Buchanan, Victoria Harris,GMF, Judith Kaczorowski, GMF
Jackson County Comprehensive High School (Jefferson)
6:30 p.m. Food Provided
May 11:
May
May 18:
June 17:
District VIMonthly Meeting
Hosted by Claxton Florist
District VII- MAFA
Monthly Meeting
District V- SWGA
Monthly Meeting- Valdosta
Bass Wholesale
“Raising Future Customers” by Lynn Vallotton
Cover Dish dinner. Bring recipe for our SWGFA Cookbook Project
June
District IIIMonthly Meeting/ Hornbuckle Wholesale, Macon
District VIMonthly Meeting
June 20:
District V- SWGA
Tifton, Georgia
Possible Hands-On Workshop
June 22:
District IIIMonthly Meeting/ Classic Florist, Dublin
Elections
GSFA is excited to announce a new
education program available to its members!
Georgia State Florists' Association
Floral Education Course
GSFA’s Floral Education Course is one of the most complete educational
programs in the floral industry. It is divided into three segments: Design
Production, Design Management and Customer Care. The program has
been developed for the floral industry member with all levels of
experience. It is designed to benefit everyone from sales to designers to
shop owners. The Floral Education Course provides a standard of
professional excellence which is recognized throughout the industry. This
Education Course also serves as Phase One in the steps to Georgia Master
Florist certification.
The Floral Education Course is made up of 9 separate on-line courses, a
hands-on class and a final exam. This course allows GSFA members the
flexibility and the freedom to excel at their own pace based on their
personal needs. Courses of interest can be taken individually for those not
wishing to pursue their GMF Certification. Whether a owner wishes to
bush up on Customer Care or Visual Merchandising or a designer wishing
to learn the fundamentals of floral design. The member’s cost of each
course is $65 and $150 for the hands-on class. At the end of each course,
an exam will be available. Note that you will be allowed two attempts at
the exam for that course. Additional attempts will be available at a cost of
$20. The written final exam will be given at the end of the hands-on class.
In order to achieve a certificate of completion for the complete course,
the member must have received a test score of at least 90 on each course as
well as the final.
The Floral Education Course is now available online at
For additional information contact
Randy Wooten AIFD, PFCI, GMF at 912-384-7288 or
On-Line Courses -Floral Education Course
“Principles of Design”
This course might well be called “Tools of Design”. These principles are not arbitrary rules: they are
constant guidelines.
“Concepts of the Care and Handling of Foliage and Flowering Plants”
Plants add a touch to our homes and brighten our indoor surroundings. In the course you will learn
the Plant’s Morphology, the Plant’s Physiology, Plant Nomenclature and much more.
“Care and Handling of Cut Flowers and Foliage”
Cut flowers, even though they have been separated from the parent plant, are living, actively
metabolizing plant parts. You will explore the factors affecting quality, tips for handling roses, pretreatments and Care and Handling Terms.
“Customer Relations”
In today’s market, our thoughts, plans and directions must be focused on those who make our
business and its success possible, the customer.
“Delivery Made Simple”
In today’s 24-hour, self service society, few customer-oriented personalized services remain.
Delivery is a service that is almost extinct in retailing and is the one commodity the floral industry
has to keep customers coming to our shops.
“The Art of Effective Visual Merchandising”
Merchandising is anything that you do to develop your business and move your product. The course
will show you how to prepare a merchandising calendar, explain productive use of space, design,
lighting, signage and much more.
“Employee Relations”
A business cannot function effectively without people. Too many business owners and managers
tend to neglect the human side of their operation. This course addresses locating qualified people,
hiring techniques, interviewing, training, motivation and much more.
“Advertising and Promotion”
In today’s advertising market the consumer is over exposed to commercial messages. You must get
noticed. This course will provide you tools for success.
“Daily Business Procedures”
The goal of Daily Business Procedures is to acquaint the individual with the basic definitions and
business procedures needed to operate a floral shop on a day to day basis.
Hands-on Class
The workshop would offer a hands-on approach to sympathy, wedding and even current design
styles and techniques that are vital to every designer.
Final Exam: Exam will be a written exam covering material from all 9 courses and the hands-on
class. The exam will be given at the end of the class.
In continuing GSFA's pursuit of Education, we have revamped the Georgia Master
Florist Certification program.The purpose in the revamping is two fold.
1) An effort to raise the bar and to ensure the quality of the certification program.
2) To ensure the certification program is recognized by the National Alliance of
Florist Associations(NAFA) and the American Institute of Floral Designers(AIFD).
This is due to recent changes in some of the industry's accreditation requirements.
Georgia Master Florist Certification Program
Steps to Becoming a Georgia Master Florist
Step One:
File an application for eligibility. Requirements---Paid member of GSFA in good standings.
Step Two:
Once eligibility is verified, you are eligible to register for Phase One of the GMF Certification
Program, GSFA’s Floral Education Course. Which consist of nine on line courses, a hands-on
class and an exam. The member’s cost for each course is $65 and $150 for the hands-on class.
(See the section on the “Floral Education Course” for complete details and registration)
Step Three:
Once the Floral Education Course has been successfully completed, you may register for
Phase Two of the GMF Certification Program. Phase Two is a Design Evaluation Session. The
Design Evaluation Session is an onsite design evaluation held at Convention. The member’s
cost for the Design Evaluation Session is $150.
Phase Two
* Design Evaluation Session –Given at Convention --Members Cost $150. Members will be required to complete (3 or 4) designs
within a 3 hour time limit. Designs will be evaluated on a scale from 1-5:
1 being poor, 3 being average and 5 being excellent. Member must achieve
a minimum of 3.75 in order to be certified GMF by GSFA.
If a member should not achieve a minimum of 3.75, the member will be
eligible to enroll in Phase Two the following year. Phase Two fees apply.
If a member successfully completes Phase One and gives proper notice that
they are unable to attend the Design Evaluation Session, then the member
will be allowed to participate in the following year’s Design Evaluation
Session with out additional cost. There will be no refunds or transfers to the
following year for “No Shows” or failure to give proper notice.
Maintaining GMF Certification
Each GMF must be a member of GSFA in good standings and earn 25 Continuing Education Units over a 3 year
period to maintain their GMF Certification. First reporting of units for existing GMF’s will be due by April
2012. For new GMFs, the units will be due 3 years from the year of Certification. Continuing Education Units
can be earned through several ways. Form will be provided on the web site.
GSFA State Convention attendance 20 points
GSFA Summer Symposium attendance 15 points
District Education Program attendance 2 points
Regional Industry Program attendance 10 points
National Industry Program attendance 15 points
GSFA State or District Officer position 5 points
Present a Design Program
10 points
The GMF Certification program can be
accessed online at
For additional information or questions
contact Randy Wooten AIFD, PFCI, GMF @
912-384-7288 or
GSFA Scholarships
At the GSFA annual convention three major scholarships are awarded to deserving members of the
Association. The purpose of GSFA scholarships is to educate florists so the quality of floral work in Georgia
will continue to be some of the most outstanding professional work in the country. These competitions for
scholarships are open to all members of the Georgia State Florists’ Association. The rules and regulations
are set forth by the scholarship committee and approved by the GSFA Board of Directors.
The Clarence Croy Memorial Scholarship:
This scholarship is awarded for $1000.00 to be used at any school of the recipients choice that is related to
the floral industry and must be used within the year received.
The Wholesalers Scholarship:
This scholarship is awarded for $500.00 to be used at any design school or class related to the floral industry
and must be used within the year awarded.
The B.J.White Certification Scholarship:
This scholarship is awarded to a member of the association desiring to receive their Georgia Master Florist
certificate. GMF tuition to all classes and a set of books are awarded.
The Delorice Wooten Scholarship:
This scholarship is awarded in honor of Delorice Wooten by her family and Delorice’s Florist.
This scholarship award for $500 is to be used for educational purposes related to the floral industry and
must be used within one year.
For Scholarship Applications visit www.georgiastateflorist.com
Save t
he Date!
March 4-6, 2011
Sea Palm Resort
St. Simons Island Georgia
Julian Bridges'
Educational Fund
T
As always, our continued
thanks goes out to
Richard Lauter of
Love Story Photography
for his hard work on
updating and maintaining
the website.
www.lovestoryphotography.com
GSFA State Executive Board
Randy Wooten, AIFD, PFCI, GMF Board Members
District Presidents
President
District 1
Vice President
Sherry Moon AIFD, GMF
District 2
District 3
District 5
Secret
ary
Angelyn Tipton GMF
District 6
District 7
Ret
ail Direct
or
Jeff Lott, AIFD, GMF
Treasurer
Angie Head GMF

March 2010 PDF - Georgia State Florist Association

Transcription

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