energy drink

Transcription

energy drink

ENERGY DRINK
buyer’s guide 2007
-ANUFACTUREDFOR#OTT"EVERAGES53!
!$IVISIONOF#OTT"EVERAGES)NC4AMPA&,
!FTERSHOCKISATRADEMARKOF#OTT"EVERAGES)NC
,ITER3UGAR&REE
,ITER
OZ3UGAR&REE
OZ
OZ3UGAR&REE
OZ
DIGITAL EDITION SPONSORED BY:
777!&4%23(/#+%.%2'9#/-
COMPLETE LISTINGS FOR
OVER 150 BRANDS
ENERGY DRINK
buyer’s guide 2007
Introduction
ADVERTISING
1123 Broadway
Suite 301
New York, NY
10010
ph. 212-647-0501
fax 212-647-0565
EDITORIAL
1 Mifflin Place
Suite 300
Cambridge, MA
02138
ph. 617-715-9670
fax 617-715-9671
PUBLISHER
Barry J. Nathanson
bnathanson@bevnet.com
EDITORIAL DIRECTOR
John Craven
craven@bevnet.com
EDITOR
Jeffrey Klineman
jklineman@bevnet.com
ASSOCIATE PUBLISHER
John McKenna
jmckenna@bevnet.com
ART DIRECTOR
Matthew Kennedy
mkennedy@bevnet.com
PRODUCTION MANAGER
Adam Stern
astern@bevnet.com
The BEVNET 2007 Energy Drink Buyer’s Guide is a comprehensive compilation
showcasing the energy drink brands currently available for sale in the United States.
While we have added some new tweaks to this year’s edition, the layout is similar to
our 2006 offering, where brands are listed alphabetically. The guide is intended to
give beverage buyers and retailers the ability to navigate through the category and
make the tough purchasing decisions that they believe will satisfy their customers’
preferences. To that end, we’ve also included updated sales numbers for the past
year indicating overall sales, hot new brands, and fast-moving SKUs. Our “MIA” page
in the back is for those few brands we once knew but have gone missing. We don’t
know if they’re done for, if they’re lost, or if they just can’t communicate anymore.
In 2006, as in 2005, niche-marketed energy brands targeting specific consumer
interests or demographics continue to expand. All-natural and organic, ethnic,
urban or hip-hop themed, female- or male-focused, sports-oriented, workout
“fat-burners,” so-called aphrodisiacs and love drinks, as well as those risqué brand
names aimed to garner notoriety in the media encompass many of the offerings
within the guide. Products packaged in the 16 oz. can are now mainstream, and
while the 8-8.4 oz. slim can remains common, many companies are bundling
their brands as 4-packs instead.
On the ingredient side, we continue to see juice-based hybrids and tea entries come
to market containing various energy blends and vitamin complexes. Additionally,
the industry is buzzing over caffeine content and safety concerns as more products
push the line to the extreme – some containing more than 300 mg of caffeine in
an 8 oz. can.
BUSINESS MANAGER
John Schinn
jschinn@bevnet.com
We are also including energy “malternatives” in the guide this year, those brands of
beer or malt liquor that include energy ingredients for flavor and effect.
SUBSCRIPTION INQUIRIES
To help differentiate between the various brands in the guide we have decided to
include a key which is listed below.
Adam Stern
astern@bevnet.com
617-715-9679
ARTICLE REPRINTS
BEVERAGE SPECTRUM
PUBLISHING INC.
CHAIRMAN
John F. (Jack) Craven
jack@bevnet.com
PRESIDENT
John Craven
craven@bevnet.com
Beverage Spectrum is published 8 times a year by
Beverage Spectrum Publishing, Inc.
Beverage Spectrum Publishing, Inc. is a wholly
owned subsidiary of BevNET.com, Inc., 1 Mifflin
Place, Suite 300, Cambridge, MA 02138
777!&4%23(/#+%.%2'9#/-
Key
ENERGY MALTERNATIVE/ BEER
ORGANIC
BILINGUAL PACKAGING
APHRODISIAC/LOVE DRINK
FAT BURNER/WORKOUT PRODUCT
TEA-BASED
NON-CARBONATED
ENERGY DRINK buyer’s guide 2007
500 copies or more
FosteReprints
Kelly Ganz
kganz-blieden@fostereprints.com
800-382-0808 x142
In 2006, we listed approximately 120 brands. In 2007, there are 191 listings. While
some brands waned and/or retreated back to their place or origin (or went MIA!), new
brands with ambitious hopes and business plans have come to market either offering
a flavor or caffeine high that no other product currently on store shelves can achieve.
While the number of brands and scope of the category can seem overwhelming, we
hope you use this guide as a desk reference that allows you to review each brand’s
ability to add value to your shelf set.
180
Ace
Anheuser-Busch, Inc.
One Busch Place
St. Louis, MO 63118
ph. 1-800-DIAL-BUD
www.180.com
Hansen Beverage Company
1010 Railroad St.
Corona, CA 92882
ph. 800-426-7367
www.aceenergydrink.com
AVAILABLE PRODUCTS:
• Orange Citrus Blast
• 180 Red
• 180 Blue
AVAILABLE PRODUCTS:
• Ace Energy
• Ace Lo-cal
• Ace Energy + Juice
PACKAGING: 8.2 oz., 16 oz. cans
PACKAGING: 16 oz. can
Aftershock
24/7
Cott Beverages North America
6525 Viscount Road
Mississauga, ON L4V 1H6
ph. 905-672-1900
www.cott.com
Mix Master Beverage Company, LLC
507 32nd Street
Vienna, West Virginia 26105
ph 304-295-5288
fax 304-295-6360
www.drink24seven.com
AVAILABLE PRODUCTS:
• Citrus
• Berry Citrus Diet
• Citrus Diet
• Tropical
• Berry Citrus
• Tropical Diet
AVAILABLE PRODUCTS:
• Original
PACKAGING: 8.5 oz., 16 oz. cans, 1 L bottle
SEE OUR AD: INSIDE FRONT COVER
airforce Nutrisoda
3Sum
United Brands
5360 Jackson Drive
Suite 208
La Mesa, CA 91942
ph. 619-461-5220
fax 619-461-8952
www.3sumdrink.com
Ardea Beverage Company
527 Marquette Ave. S 6th Floor
Minneapolis, MN 55402
ph. 612-746-2778
fax 612-746-2780
www.nutrisoda.com
AVAILABLE PRODUCTS:
• Energize – Mandarin + Mint
AVAILABLE PRODUCTS:
• Original
• Apple
• Tropical
• Watermelon
PACKAGING: 16 oz., 24 oz. cans
4Play
AMP
Taste Nirvana
20250 Paseo Robles
Walnut, CA 91789
ph. 909-598-4300
fax 909-598-4344
www.tastenirvana.com
AVAILABLE PRODUCTS:
• 4Play Nirvana (with Tribulus Terrestris)
Aphrodisiac
PACKAGING: 5 oz. bottle
PepsiCo., Inc.
700 Anderson Hill Road
Purchase, NY 10577
ph. 914-253-2000
www.ampenergy.com
AVAILABLE PRODUCTS:
• Original
• Overdrive
PACKAGING: 8 oz., 16 oz. “Tall Boy”, 24 oz.
“Big Rig” cans
Aphrodite Love Drink
B-52
Oxenuk Impex Corp.
2770 S. Maryland Pkwy. Suite 302
Las Vegas, NV 89109
ph. 702-732-7577
fax 702-731-3388
www.oxenukimpex.com
Gold Marketing, LLC (Bavaria Brewing)
8900 Independence Parkway #29204
Plano, TX 75025
ph. 972-390-1558
fax 866-855-9890
www.drinkb52.com
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Peach
• Citrus Berry
• Low-Calorie Citrus Berry
PACKAGING: 8.4 oz. can
AQUA T Energy
FAN-T, Inc.
1025 Albany St.
Ferndale, MI 48220
ph. 248-635-9285
www.bee69.com
AVAILABLE PRODUCTS:
• Original
Banzai
Swanel Beverage, Inc
6044 Erie Ave.
Hammond, IN 46320
ph. 800-279-2635 x305
fax 800-932-7607
www.banzaienergy.com
AVAILABLE PRODUCTS:
• Regular
• Low-Carb
• Banzai Blue
PACKAGING: 16 oz. can, 1.5 Gal., 3 Gal. BIB
Arizona Green Tea
Energy Drink
AVAILABLE PRODUCTS:
• Regular
• Pomegranate
• Diet
• Mango (April ‘07)
Hobarama LLC
400 NW 26th St.
Miami, FL 33127
ph. 586-489-3271
www.bawls.com
AVAILABLE PRODUCTS:
• Regular
• Sugar-Free (Guaranexx)
PRODUCTS: 10 oz. bottle, 16 oz. can
Atomic X
Atomic X
23022 La Cadena Suite 205
Laguna Hills, CA 92653
ph. 949-597-0061
fax 949-597-0089
www.drinkatomicx.com
AVAILABLE PRODUCTS:
• Regular
• Sugar free
©2007 Rip It Chic is a Trademark of National Beverage Corp. (AMEX:FIZ)
Arizona Beverages
5 Dakota Drive Suite 205
Lake Success, New York 11402
ph. 516-812-0395
fax 516-812-0495
www.arizonabev.com
BAWLS Guarana
SEE OUR AD: PAGE 19
Bazza High-Energy Tea
Cooper Tea Company
408 South Pierce Ave.
Louisville, CO 80027
ph. 303-527-1700
www.bazzatea.com
AVAILABLE PRODUCTS:
• Green Tea
• Raspberry Tea
PACKAGING: 16.9 oz. PET bottle
Rip It Chic “Best New Beverage of 2006” by Teen People Magazine Trendspotters
at the 2006 National Association of Convenience Stores in Las Vegas
Contact: Jim Powers, Senior V.P. Business Development
jpowers@nationalbeverage.com
www.ripitenergy.com
Black O-pium
Taste Nirvana
20250 Paseo Robles
Walnut, CA 91789
ph. 909-598-4300
fax 909-598-4344
AVAILABLE PRODUCTS:
• Black Opium Mood Elevator
(carbonated and non-carbonated)
PACKAGING: 5 oz. bottle, 8.3 oz. can
Black Pearl
VPX Sports, Inc.
15751 SW 41st St., Suite 300
Davie, FL 33331
ph. 954-641-0570
fax 954-641-4960
www.vpxsports.com
AVAILABLE PRODUCTS:
• Black Pearl
SIZE AND PROTECTION DO MATTER
Blue Sky Energy
1010 Railroad St
Corona, CA 92882
ph. 951-739-6446
www.hansens.com
AVAILABLE PRODUCTS:
• Original Berry Flavor
• Juiced Energy
BOMBA
Genuine Wellness, Inc.
900 N. Franklin St. Suite 401
Chicago, IL 60610 USA
ph. 312-306-9570
www.genuine-wellness.com
AVAILABLE PRODUCTS:
• Original
• Ruby Orange
• Blue Berry
• Black Currant
• Original Sugar-Free
PACKAGING: 8.4 oz. bottle, 11.1 oz. PET
BooKoo
Blast
Bally Total Fitness Corp.
8700 W. Bryn Mawr Ave.
Chicago, IL 60631
ph. 773-864-3634
fax 773-380-7468
www.ballyblast.com
8
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
PACKAGING: 8.4 oz.. can
BooKoo Beverages Inc.
4951 Airport Parkway, Suite 660
Addison, TX 75001
ph. 866-568-3322
fax 972-930-9463
www.BooKooEnergy.com
AVAILABLE PRODUCTS:
• Jugo
• Bite
• Citrus
• Zero Carb Wild Berry
• Wild Berry
• Zero Carb Citrus
(coming soon)
PACKAGING: 5.75 oz., 16 oz., 24 oz. cans
SEE OUR AD: PAGE 33
Blue Jeans
Oxenuk Impex Corp.
2770 S. Maryland Pkwy. Suite 302
Las Vegas, NV 89109
ph. 702-732-7577
fax 702-731-3388
www.oxenukimpex.com
AVAILABLE PRODUCTS:
• Original
BouncZ
Great Drinks, Inc.
P.O. Box 4625
Winter Park, FL 32793
ph. 407-657-6957
fax 407-673-0118
www.bouncz.com
AVAILABLE PRODUCTS:
•Original
• Sugar-Free
PACKAGING: 15.5 Gal., 13.2 Gal., 5.2 Gal., 3
Gal. kegs; 16 oz. can coming soon
NOS 22OZ RESEALABLE BOTTLE NOW
AVAILABLE IN GRAPE AND FRUIT PUNCH
FORMOREINFORMATIONPLEASELOGOONTO
¹./3ANDTHE./3LOGOAREREGISTERED
TRADEMARKSOF(OLLEY0ERFORMANCE0RODUCTS
Bud Extra
Canadian Beaver Buzz
One Busch Place
St. Louis MO 63118
ph. 800-DIAL-BUD
www.budextra.com
AVAILABLE PRODUCTS:
• Original
PACKAGING: 10 oz., 16 oz. cans, 10 oz. bottles,
1/6 barrel draught kegs
Double D Beverage Co.
390 Clifton Road North
Kelowna, BC Canada V1V 1M1
ph. 604.530.9535
fax 604.530.3363
www.buzzenergy.ca
Celsius Inc.
140 NE 4th Ave., Suite C
Delray Beach, FL 33483
ph. 561-276-2239
fax 561-276-2268
www.celsius.com
AVAILABLE PRODUCTS:
• Berry
• Citrus
AVAILABLE PRODUCTS:
• Cola
• Wild Berry
• Lemon Lime
• Orange
• Ginger Ale
Cascabel
BURN
Celsius
Cheetah
Source Beverages
339 Martin Luther King Jr. Dr.
Greensboro, NC 27406
ph. 336-540-9476
fax 509-694-3300
www.sourcedrinks.com
Cascabel North America LLC
401 Industrial Park
Eupora MS 39744
ph. 504-914-6149
fax 809-696-5431
www.drinkcascabel.com
City Ice Beverages, Inc.
117 Bernal Road
San Jose, CA 95119
ph. 888-823-9424
fax 408-521-0380
www.cheetahenergy.com
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
• Burn 2
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
AVAILABLE PRODUCTS:
• Tropical
PACKAGING: 12 oz. sleek can
C1.5
Intervest Media Group
5537 Carpenter St.
Downers Grove, IL 60516
ph. 630-493-4429
www.c15energy.com
Catalyst Beverage Company
1444 Aviation Blvd. Suite 101
Redondo Beach, CA 90278
ph. 310-374-6893
www.drinkcatalyst.com
AVAILABLE PRODUCTS:
• Lemon-Lime
AVAILABLE PRODUCTS:
• Catalyst Citrus
PACKAGING: 12 oz. aluminum bottle
Chi
Golden Fortune Import & Export Corp.
15 Pulaski St.
Bayonne, NJ 07002
ph. 888-783-8080
fax 201-823-8666
www.chienergydrink.com
AVAILABLE PRODUCTS:
• CHI Energy Drink with Seaweed Protein
Extract
Caballo Negro
Caution Extreme Energy
Chic
Distribuidores De La Energia Inc.
1394 Rollins Road
Burlingame, CA 94010
ph. 650-347-6800
fax 650-347-3921
www.caballonegro.biz
Arizona Beverages
5 Dakota Drive, Suite 205
Lake Success, New York 11402
ph. 516-812-0395
fax 516-812-0495
www.arizonabev.com
National Beverage Corp.
1 North University Dr.
Building A, 4th Floor
Plantation, FL 33324
ph. 954-581-0922
www.nationalbeverage.com
AVAILABLE PRODUCTS:
• Regular
• Double Kick
• Zero (Sugar-Free, Zero Carbs)
• Berry (coming soon)
AVAILABLE PRODUCTS:
• Performance
• Low-Carb
• Fruit Punch (available May ‘07)
AVAILABLE PRODUCTS:
• Berry In-O-Scent
• Sin-A-Man
PACKAGING: 8.3 oz. cans
SEE OUR AD: PAGE 15
SEE OUR AD: PAGE 7
11
10
Catalyst
Colombian Power
Cintron
Cintron Beverage Group
7400 Brewster Avenue
Philadelphia, PA 19153
ph. 267-298-2100
fax 215-492-6193
www.cintronbeveragegroup.com
Americas Beverages NYC
445 West 13th St., Suite 1
New York, NY 10014
ph. 347-526-0988
fax 212-367-7475
www.colombianpowerenergydrink.com
AVAILABLE PRODUCTS:
• Citrus Mango
• Tropical Azul
• Pineapple Passion
• Citrus Mango (Sugar-Free)
Packaging: 16 oz. can
AVAILABLE PRODUCTS:
• Regular
• Sugar-Free
SEE OUR AD: INSIDE BACK COVER
CL-ONE
Coolah
Cadbury Schweppes Americas Bev.
5301 Legacy Drive
Plano, TX 75024
ph. 972-673-7000
www.coolahenergy.com
The CL-ONE Corp.
Plaza De Toros
29582 Spotted Bull Lane
San Juan Capistrano, CA 92675
ph. 949-364-2895
www.cl-one.com
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Original
• Diet
Club America
12
CRUNK!!!
Shonar Distribution
9816 Crescent Center Dr.
Ranch Cucamonga, CA 91730
ph. 909-980-1519
fax 909-644-2832
www.shonar.com
Crunk LLC
85-C Mill St., Suite 300
Roswell, GA 30075
ph. 404-276-6653
www.crunkenergydrink.com
AVAILABLE PRODUCTS:
• Berry
• Orange (coming soon)
AVAILABLE PRODUCTS:
• Regular
• Sugar-Free
SEE OUR AD: PAGE 47
Cocaine
Redux Beverages, LLC
101 Convention Center Dr., Suite 700
Las Vegas, NV 89109
ph. 702-430-9671
www.drinkcocaine.com
AVAILABLE PRODUCTS:
• Original
Cult
Cult USA
11300 NW 131 St.
Miami, FL 33178
ph. 305-884-3700 ex. 250
fax 305-863-6533
www.cultenergy.com
AVAILABLE PRODUCTS:
• Regular
Diablo
Damzl Fuel
Hydratech Innovations
1-95 Whitmore Road
Woodbridge, Ontario L4L 6E2
ph. 647-299-6999
ph. 647-299-6986
www.diablonation.com
Damzl Fuel
12340 Seal Beach Blvd., Suite B
Seal Beach, CA 90740
ph. 1-866-711-FUEL
fax 562-920-2302
www.damzlfuel.com
AVAILABLE PRODUCTS:
• Original (cranberry)
AVAILABLE PRODUCTS:
• (Bionic) Shirley Temple
PACKAGING: 8.4 oz. can, 10 oz. aluminum
bottle
Daredevil
Dickens Energy Cider
Outlast Nutrition LLC
15510-B Rockfield Blvd., Suite 110
Irvine, CA 92618
ph. 949-716-2330
fax 949-716-2331
www.daredevilenergydrink.com
DC Brands International
9500 W. 49th Ave.
Wheat Ridge, CO 80033
ph. 303-279-3800
fax 303-279-6165
www.dickensenergycider.com
AVAILABLE PRODUCTS:
• Original
• Lighter Fluid
AVAILABLE PRODUCTS:
• Original
• Sugar Free
PACKAGING: 16 oz. cans
PACKAGING: 16 oz.. can, 3 Gal. BIB, 5 Gal. BIB
Dark Dog
Diesel
DD Enterprise Holdings
20533 Biscayne Blvd., #901
ph. 631-523-7777
fax 305-918-0084
www.darkdog.com
14
United Brands
5360 Jackson Dr. Suite 208
La Mesa, CA 91942
ph. 619-461-5220
fax 619-461-8952
www.dieseldrink.com
AVAILABLE PRODUCTS:
• Dark Dog
• Dark Dog Free
AVAILABLE BRANDS:
• Regular
• Low-Carb
PACKAGING: 0.25 L slim line can, 0.33 L PET
bottle, 1 L PET bottle, 1.5 L PET bottle, 0.25 L
special edition aluminium bottle
PACKAGING: 12 oz., 15 oz., 24 oz. cans
SEE OUR AD: PAGE 39
Dark Scorpion
Taste Nirvana
20250 Paseo Robles
Walnut, CA 91789
ph. 909-598-4300
fax 909-598-4344
E 0
RMG Company, LLC
1600 Royal Troon Ct.
Boulder City, NV 89005
ph. 702-294-7310
fax 702-294-0310
www.e10energydrink.com
AVAILABLE PRODUCTS:
• Dark Scorpion Energy Drink Power Enhancer
(carbonated and non carbonated)
AVAILABLE PRODUCTS:
• Original (cranfruit flavor)
PACKAGING: 5 oz. bottle, 8.3 oz. can
Everlast Nutrition
El Popo
Logret Import and Export Company
150 N Willow Ave.
City of Industry, CA 91746
ph. 626-961-9800
fax 626-961-8530
www.logret.com
AVAILABLE PRODUCTS:
• Mango-Orange
Four
Everlast Nutrition
7 Penn Plaza, Suite 416
New York, NY 10001
ph. 212-564-4567
fax 212-564-4733
www.everlastnutrition.com
Phusion Projects, Inc.
1658 N. Milwaukee Ave. Suite 424
Chicago, IL 60647
ph. 888-402-5247
fax 888-402-5247
www.drinkfour.com
AVAILABLE PRODUCTS:
• Citrus Blast
• Tropical Explosion
AVAILABLE PRODUCTS:
• Original
Ex
Emu
Frappio
Great Lakes Emu Products, LLC
1200 S. Flajole Road
Midland, MI 48642
ph. 989-662-2165
fax 989-662-3687
www.emusingsecrets.com
Ex Drinks West Coast, LLC
751 South Weir Canyon, #157341
Anaheim Hills, CA 92808
ph. 949-735-9515
www.extremedrinks.com
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Original Energy
• Slim Energy
PACKAGING: 5 oz. glass bottle, 8.4 oz. can
Frappio, Inc.
100 Convention Center Dr.
P.O. Box 27740
Las Vegas, NV 89126
ph. 800-222-5005
fax 858-794-4033
www.frappio.com
AVAILABLE PRODUCTS:
• Latte
• Latte Light
PACKAGING: 8.4 oz., 16 oz. can
Fever
ENCORE
PriLabs Inc.
34 15th St.
Brooklyn, NY 11215
ph. 718-832-2900
fax 718-832-4900
www.prilabs.com
FEVER Beverage USA
200 Four Falls Corp. Center, Suite 100
West Conshohocken, PA 19428
ph. 610-828-9690
fax 610-828-9694
www.feverusa.com
Freedom Beverage Co.
500 N. Rainbow Dr., Suite 300
Las Vegas, NV 89107
ph. 702-448-8114
fax 702-234-0934
www.freedomenergydrink.com
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Original
• Low-Cal
AVAILABLE PRODUCTS:
• Citrus
SEE OUR AD: PAGE 11
EndoRush
FIXX
Freek
BSN, Inc
6500 East Rogers Road, Suite D
Boca Raton, FL 33487
ph. 877-431-9574
fax 561-994-8339
www.endorush.com
FIXX Beverage, LLC
765 Jacqueline Court
Toms River, NJ 08753
ph. 732-270-1932
fax 732-270-1932
www.getyourfixx.com
AVAILABLE PRODUCTS:
• Grape Fix
• Lemon-Lime Fix
• Orange Fix
AVAILABLE PRODUCTS:
• Power Punch
PACKAGING: 16 oz. PET
PACKAGING: 12 oz. aluminum bottle
PACKAGING: 20 oz. PET bottle
Building A, 4th Floor
ph. 954-581-0922
AVAILABLE PRODUCTS:
• Freek Psycho
• Freek Rage
• Freek Maniac
• Freek Skitzo
• Freek Maniac Sugar-Free
17
16
Freedom
Fuel2O
KPC Foods, Inc.
1 Kraft Court
Glenview, IL 60025
ph. 800-837-9346
www.fuel20.com
AVAILABLE PRODUCTS:
• Raspberry Kick
PACKAGING: 16 oz.. PET
Go Fast!
Go Fast Sports & Beverage Co.
1935 W. 12th Ave.
Denver, CO 80204
ph. 303.893.1222
fax 303.893.1160
www.gofastsports.com
AVAILABLE PRODUCTS:
• Regular
• Light
• Special Edition Camo Can
PACKAGING: 8.4 oz., 11.9 oz. cans
Full Throttle
The Coca-Cola Company
1 Coca-Cola Plaza
Atlanta, GA 30313
ph. 800-438-2653
www.fullthrottleenergy.com
AVAILABLE PRODUCTS:
• Original
• Fury
• Sugar-Free
• Fury Sugar-Free
• Blue Demon
Go Girl
Nor-Cal Beverage Co.
2286 Stone Blvd.
West Sacramento, CA 95691
ph. 916-372-0600
fax 916-374-2693
www.gogirlenergy.com
AVAILABLE PRODUCTS:
• Go Girl Sugar-Free
G Pure Energy
G Energy, Inc.
900 Broadway Suite 1005
New York, NY 10003
ph. 212-995-2740
www.gpureenergy.com
18
AVAILABLE PRODUCTS:
• Lulo Lime
• Lulo Lime Zero Calorie
• Orange Blossom
• Orange Blossom Zero Calorie
Go Juice
Natural Precepts, LLC
3688 Front St.
Winnsboro, LA 71295
ph. 318-435-3133
fax 318-435-3134
www.gojuice.com
AVAILABLE PRODUCTS:
• Strawberry-Kiwi
PACKAGING: 200 mL glass bottle
Ginseng Rush XXX
Gorilla Juice
Rush Beverage Co.
P.O. Box 207
Blue Island, IL 60406
ph. 708-389-6625
fax 708-389-6504
www.enjoytherush.com
Gorilla Juice, Inc.
104 South 4th St.
Darby, PA 19023
ph. 484-802-5408
fax 484-494-4091
www.gorillajuice.com
AVAILABLE PRODUCTS:
• Ginseng Rush XXX
AVAILABLE PRODUCTS:
• Original Citrus Blend (zero-carb)
PACKAGING: 12 oz. longneck bottles
PACKAGING: 12 oz. glass long-neck bottle, 16
oz. can
Green U
Hansen’s Energy Pro
Tempest Tea
5600 W. Lover’s Lane, Suite 111
Dallas, TX 75209
ph. 214-402-8800
www.tempestttea.com
1010 Railroad St
Corona, CA 92882
ph. 951-739-6446
www.hansens.com
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Original Citrus
Guayaki Yerba Mate
Havoc
Guayaki Yerba Maté
6782 Sebastopol Ave.
Sebastopol, CA 95472
ph. 707-824-6640
fax 707-824-6641
www.guayaki.com
AVAILABLE PRODUCTS:
• Raspberry Revolution
• Traditional
• Pure Endurance
• Unsweetened Maté
Havoc Distribution, Inc.
2544 Tarpley Road, Suite 104
Carrollton, TX 75006
ph. 972-418-0225
fax 972-418-8558
www.havocenergy.com
AVAILABLE PRODUCTS:
• Original
• Empowermint
• Pure Mind
• Pure Passion
The Healthier Way
to Re-Energize
™
• Made from Pure Spring Water
• Low Sugar & Calories
• With B-Vitamins,
Amino Acids & Electrolytes
• Light & Refreshing
• Unique Energy Package
• NO JITTERS!
Guru
GURU Energy Company
295 Greenwich St.
New York, NY 10007
ph. 514-845-4878
www.guruenergy.com
20
Heavy Duty
Motorsports
Weidman Beverage Corp.
P.O. BOX 980201
Park City, UT 84098
ph. 435 615-8002
www.tuffguyz.com
AVAILABLE PRODUCTS:
• Original
• Lite
AVAILABLE PRODUCTS:
• Orange Citrus
• Blue Melon Boost
Hair of the Dog
HER
Innovative Technologies Corp.
36027 Clinton Ave.
Dade City, FL 33525
ph. 800-482-2637
fax 352-523-0061
www.hairofdog.com
HER Energy
1617 Cosmo St. Suite 404
Hollywood, CA 90028
ph. 310-801-8650
fax 866-290-1477
www.herenergy.com
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
• Nighttime Sugar-Free
• Powerhouse Formula Sugar-Free
AVAILABLE PRODUCTS:
• Lemonade
• No-Carbs/No-Sugar Pink Lemonade
Or contact us at:
For more
info@Inov8bevco.com
information visit:
www.HydriveEnergy.com Phone: (914) 925-9100
Fax: (914) 925-9300
Hydrive
Hiball
Hiball Inc.
1862 Union St.
San Francisco, CA 94123
ph. 415-420-4801
fax 415-931-1096
www.hiballer.com
Hydrive Energy LLC
350 Theodore Fremd Ave.
Rye, NY 10580
ph. 914-925-9100 x102
fax 914-925-9300
www.hydriveenergy.com
AVAILABLE PRODUCTS:
• Grapefruit
• Lemon Lime
• Orange
• Wild Berry
• Tonic Water
• Club Soda
AVAILABLE PRODUCTS:
• Acai Berry
• Pomegranate
• Dragonfruit
• Casaba Lime
Hype Energy
AVAILABLE PRODUCTS:
• Lemon-Lime
• Tropical Punch
Hunid Racks
AVAILABLE PRODUCTS:
• Original Flavor
• Tonic Water
• Soda Water
• Ginger Ale
Joker
1010 Railroad St
Corona, CA 92882
ph. 951-739-6446
www.hansens.com
AVAILABLE PRODUCTS:
• Joker Mad Energy
• Joker Lo-Carb
• Joker Mad Energy + Juice
AVAILABLE PRODUCTS:
•Original
• Diet
SEE OUR AD: PAGE 23
Inko’s White
Tea Energy
Inko’s White Tea
205 Jackson St.
Englewood, NJ 07631
ph. 917-273-7594
fax 212-472-0016
www.healthywhitetea.com
Jolt
Wet Planet Beverages
130 Linden Oaks, Suite C
Rochester, NY 14625
ph. 585-381-3560
www.joltenergy.com
AVAILABLE PRODUCTS:
• Lemon Ginger
AVAILABLE PRODUCTS:
• Jolt Cola
• Jolt Blue
• Jolt Ultra
• Jolt Silver
• Jolt Cherry Bomb
PACKAGING: 8.4 oz., 16 oz., 23.5 oz. bottles
23
Jetset Beverages Inc.
400 Avila, #101
ph. 415-225-5197
ww.drinkjetset.com
Choice First Distribution, LLC
5225 N. Central Ave., Suite 101
Phoenix, AZ 85012
ph. 480-491-5577
www.kronikenergy.com
AVAILABLE PRODUCTS:
• Hustlers Mix
• Sugar-Free (coming soon)
AVAILABLE PRODUCTS:
• Naranja
• Limalimon
Jetset
AVAILABLE PRODUCTS:
• Hype Energy
• Hype MFP
• Hype Lite
Independent Energy
Hunid Racks
4980 Appian Way, Suite 204
El Sobrante, CA 94803
ph. 510-223-4746
fax 510-223-4748
www.100racks.com
Iron Horse Beverage LLC
68 South Service Road, Suite 100
Melville, NY 11747
ph. 631-465-2102
fax 631-465-2103
www.huracanenergia.com
On Distribution LLC
318 Food Terminal Plaza
New Haven, CT 06510
ph. 646-290-6050
fax 646-349-1259
www.hype.com
D’Andrea Brothers LLC
6399 Wilshire Blvd.
Los Angeles, CA 90048
ph. 323-653-7262
www.soldierfuel.com
Huracan
AVAILABLE PRODUCTS:
• Lemon Lime
• Orange
SEE OUR AD: PAGE 21
HOOAH Soldier Fuel
Iron Horse Beverage, LLC
68 South Service Road, Suite 100
Melville, NY 11747
ph. 631-465-2102
fax 631-465-2103
www.ironenergy.com
PACKAGING: 11.2 oz. PET
PACKAGING: 10 oz. glass
22
Iron Energy
Jones Energy
Jones Soda Co.
234 9th Ave. North
Seattle, WA 98109
ph. 206-624-3357
fax 206-624-6712
www.jonessoda.com
AVAILABLE PRODUCTS:
• Original
Kronik Energy
Kronik Energy
5225 N. Central Ave. Suite 101
Phoenix, AZ 85012
ph. 480-491-5577
www.kronikenergy.com
AVAILABLE PRODUCTS:
• Original
• Low-Carb
• Grind
• Entourage
PACKAGING: 16 oz., 24 oz. “Fat Boy” or “Big
Shot” cans
SEE OUR AD: PAGE 25
Joose
Liquid Charge
United Brands
5360 Jackson Drive, Suite 208
La Mesa, CA 91942
ph. 619-461-5220
fax 619-461-8952
www.unitedbrandsco.com
Charge Beverages
818 SW 3rd Ave., #281
Portland, OR 97204
ph. 503-488-5774
fax 503-296-2086
www.liquidcharge.com
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Original
• CORE 24
KaBoom
24
Liquid Herbal Nitro
Brand X, LLC
4729 E. Sunrise Dr., Suite 406
Tuscon, AZ 85718
ph. 800-745-2180
www.kaboomenergy.com
Nitro Beverages
9903 Santa Monica Blvd.
Beverly Hills, CA 90212
ph. 800-994-6448
www.nitrobeverages.com
AVAILABLE PRODUCTS:
• Tropicool
• Orange Buzz
AVAILABLE PRODUCTS:
• Berry
• Sugar-Free
PACKAGING: 8 oz. slim can, 16 oz. glass
PACKAGING: 8.4 oz., 16 oz. can
Krank’d Body Fuel
Liquid Ice
Nutrition Resource Services, Inc.
3864 Courtney St. Suite 140
Bethlehem, PA 18017
ph. 888-KRANKD1
fax 610-882-3584
www.krankd.com
Liquid Management Partners, LLC
22-10 39th Ave.
Long Island City, NY 11101
ph. 718-391-0667
fax 718-391-0669
www.liquidiceenergydrink.com
AVAILABLE PRODUCTS:
• Fruit Punch
• Grape
• Orange
• Pina Colada
• Lemon Lime
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
PACKAGING: 16 oz. glass bottle
THE WORD IS OUT
REDLINERUSH.COM
Liquid Lightning
M-150 Energy Drink
Liquid Lightning
223 Wanaque Ave.
Pompton Lakes, NJ 07442
ph. 888-822-3143
fax 973-831-8691
www.liquidlightningenergy.com
Shark USA Inc.
1815 W. 205th St., Suite 104
Torrance, CA 90501
ph. 310-782-8440
fax 310-782-8445
www.sharkusa.com
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
AVAILABLE PRODUCTS:
• Original
LiquorGood
Mad Croc
LiquorGood Beverages, Inc.
150 Art Lane
Sanford, FL 32773
ph. 866-581-6086
fax 407-328-3172
www.liquorgood.com
Mad Croc Brands
245 N. Main St. Suite 100
Springboro, OH 45066
ph. 937-748-8555
fax 937-748-8555
www.madcroc.com
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Regular
• Sugar-Free
SEE OUR AD: PAGE 41
Lost
1010 Railroad St.
Corona, CA 92882
ph. 951-739-6446
www.hansens.com
28
M.A.X.life Natural
Energy Teas
Global Brands, Inc.
1031 Route 9W
Upper Grandview, NY 10960
ph. 845-358-1212
www.globalbrandscorp.com
AVAILABLE PRODUCTS:
• Original
• Five-O
• Perfect 10
AVAILABLE PRODUCTS:
• Energy Black Tea
• Energy Green Tea
• Energy White Tea
Ludicrous Hardcore
Energy
Mix Master Beverage Co.
507 32nd St.
Vienna, West Virginia 26105
ph. 304-295-5288
fax 304-295-6360
www.mixmasterbeverage.com
AVAILABLE PRODUCTS:
• Original
• Ultra Lo-Carb
• Energy Kola
• Peach Mango Madness
MC2
Roubidoux Beverage Company
24201 N.W. Service Road
Warrenton, MO 63383
ph. 636-456-7223
fax 636-456-3763
www.roubidoux.com
AVAILABLE PRODUCTS:
• Berry Blue
• Cherry Red
Nitro2go
Mojo
Mojo Sciences
4478 Via Marina
Marina Del Rey, CA 90292
ph. 626-840-4756
fax 310-496-1283
www.mojoenergy.com
Nitro 2 Go
8020 Palm Ave.
Highland, CA 92346
ph. 909-864-4886
fax 909-862-4077
www.nitro2go.com
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Original
• Lite
• Fire Power - Berry Flavor
Peep One Erotic Drink
Oxenuk Impex Corp.
2770 S. Maryland Pkwy, Suite 302
Las Vegas, NV 89109
ph. 702-732-7577
fax 702-731-3388
www.oxenukimpex.com
AVAILABLE PRODUCTS:
• Original
NOS
Monster
1010 Railroad St.
Corona, CA 92882
ph. 951-739-6476
www.monsterenergy.com
AVAILABLE PRODUCTS:
• Original
• Monster Lo-Carb
• Monster Assault • Monster Khaos
• Monster M-80
SEE OUR AD: PAGE 5
Moxie
Amazing Beverages, Inc.
1921 Wharton Road
Jenkintown, PA 19046
ph. 215-886-9356
fax 215-886-9362
www.phatphruit.com
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
• Fruit Punch
• Grape
AVAILABLE PRODUCTS:
• Green Apple
• Grape Strawberry
• Raspberry Lime • Peach Mango
• Pineapple Orange
PACKAGING: 16 oz. can, 11 oz., 22 oz., 32 oz.
plastic
SEE OUR AD: PAGE 9
Pimpjuice
Monarch Beverage Company
3424 Peachtree Road N.E., Suite 1450
Atlanta, GA 30326
ph. 404-262-4040
fax 404-262-4001
www.monarchbeverages.com
Taste Nirvana
20250 Paseo Robles
Walnut, CA 91789
ph. 909-598-4300
fax 909-598-4344
Fillmore Street Brewery
7645 Delmar Blvd.
St. Louis, MO 63130
ph. 314-727-6903
fax 314-727-6904
www.letitloose.com
AVAILABLE PRODUCTS:
• Dry Citrus
AVAILABLE PRODUCTS:
• NTidote (with L-Glutamine & Dandelion
Extracts)
AVAILABLE PRODUCTS:
• Original
• PJ Tight
PACKAGING: 8.4 oz., 15.6 oz. cans
NITRO
Leading Brands
1500 West Georgia St.
Vancouver, BC V6G 2Z6
ph. 604-685-5200 x288
fax 604-685-5249
www.trekenergy.com
AVAILABLE PRODUCTS:
• Red Berry
• Grape
• Blue Raspberry
Europe’s preferred energy drink
for over a decade
is finally coming to the U.S.A
in a BIG way!
Phat Phruit
FUZE Beverage, LLC
140 Sylvan Ave.
Englewood CLiffs, NJ 07632
ph. 201-461-6640
www.drinknos.com
NTidote
and that’s NO BULL!
Nuclear Waste Antidote
Pink
Smart Energy Enterprises Inc.
836 B Southampton Road
Benicia,CA 94510
ph. 707-745-4566
fax 508-256-0204
www.nuclearwasteantidote.com
Phoenix Global Group, LLC
227 S. 5th St.
Louisville, KY 40202
ph. 502-589-1363
fax 502-589-1348
www.pinkenergydrink.com
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
•Citrus Berry
SEE OUR AD: PAGE 45
31
For More Information,
Contact
Red Devil U.S.A.
877.869.7519
sales@reddevilusa.com
www.reddevilusa.com
30
The Best Tasting
Energy Drink
In The World...
Pit Bull
Radioactive
Hip Hop Beverage Corp.
10316 Norris Ave.
Pacoima, CA 91331
ph. 310-600-9729
fax 818-686-6009
www.hiphopbev.com
Sensa Beverage Company
15500 Erwin St., Suite 1033
Van Nuys, CA 91411
ph. 818-994-1515
fax 818-994-7575
www.catchtheglow.com
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
AVAILABLE PRODUCTS:
• Original
• No-Carb
PACKAGING: 10.5 oz. slim can, 16 oz. can
Power Horse
RAGE Liquid Energy
Power Horse USA, Inc.
550 Fifteenth St.
ph. 866-214-8158
fax 415-437-1302
www.powerhorse-usa.com
Rage Beverages
P.O. Box 49605
Montreal, QC H3T 2A5
ph. 514-312-3764
fax 514-312-3765
www.rageliquidenergy.com
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
AVAILABLE PRODUCTS:
• Original
PACKAGING: 8.5 oz., 16 oz. cans, 8.5 oz. bottle
Power Trip
32
Re5
Power Trip Beverages, Inc.
12401 Orange Dr., Suite 205
Davie, FL 33330
ph. 954-862-1445
fax 954-862-1484
www.powertripbev.com
PriLabs Inc.
34 15th St.
Brooklyn, NY 11215
ph. 718-832-2900
fax 718-832-4900
www.prilabs.com
AVAILABLE PRODUCTS:
• Original Blue
• Zero
• Mango • The Extreme
AVAILABLE PRODUCTS:
• Original
SEE OUR AD: PAGE 37
ProPlayer Endurance
Formula
Nevada Bev.
8350 Wilshire Blvd. Suite 200
ph. 800-730-9445
www.drinkproplayer.com
AVAILABLE PRODUCTS:
• Original
SEE OUR AD: PAGE 17
Red Bull
Red Bull North America
1740 Stewart St.
Santa Monica, CA 90404
ph. 310-393-4647
fax 310-230-2361
www.redbullusa.com
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
Red Devil
Reload
Red Devil USA
P.O. Box 226
Bentonville, AR 72712
ph. 877-869-7519
fax 479-845-7155
www.reddevilusa.com
Bigg Juice Industries Ltd.
3509 Concorde East Blvd.
Laval, Quebec H7E 2C6
ph. 450-664-3862
www.quickreload.com
AVAILABLE PRODUCTS:
• Original
• Clear
AVAILABLE PRODUCTS:
• Original
• Light
PACKAGING: 330 mL bottle
SEE OUR AD: PAGE 31
RESQ
Red Jak
Big Red, Ltd.
P.O. Box 20068
Waco, TX 76702
ph. 254-772-7791
fax 254-772-2441
www.bigredltd.com
TGFJ, LLC
Devon Drive #2
West Orange, NJ 07052
ph. 862-485-0311
fax 973-669-9804
www.tgfj.net
AVAILABLE PRODUCTS:
• Original
• Low-Carb
AVAILABLE PRODUCTS:
•Blueberry-Raspberry
Rhino’s
Redline
VPX Sports, Inc.
15751 SW 41st St., Suite 300
Davie, FL 33331
ph. 954-641-0570
fax 954-641-4960
www.redlinerush.com
34
Rhino’s USA
3 Country Club Place
Clarks Summit, PA 18411
ph. 570-983-0014
www.rhinos-energy.com
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
AVAILABLE PRODUCTS:
• Triple-Berry (also Redline Xtreme)
• Grape (also Redline Xtreme)
• Green Apple
PACKAGING: 250 mL can, 250 mL glass bottle,
1.5 L PET bottle
SEE OUR AD: PAGES 26-27
Red Rain
Cott Beverages North America
6525 Viscount Road
Mississauga, ON L4V 1H6
ph 905-672-1900
www.cott.com
Red Rain
Rip It
Building A. 4th Floor
ph. 954-581-0922
AVAILABLE PRODUCTS:
• Citrus Regular
• Citrus Diet
AVAILABLE PRODUCTS:
• Power
• Sugar-Free
• Citrus X
• Citrus X Sugar-Free
• A’Tomic Pom
• Lime Wrecker
PACKAGING: 8 oz., 12 oz., 16 oz. cans
Roaring Lion
Rumba
RLED, LLC
621 Ruberta Ave.
Glendale, CA 91201
ph. 310-925-4375
fax 310-395-0427
www.roaringlionenergydrink.com
1010 Railroad St
Corona, CA 92882
ph. 951-739-6446
www.hansens.com
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Originial
PACKAGING: 500 mL PET, 3 Gal. BIB, 1 Gal.
BIB
Rockstar
AVAILABLE PRODUCTS:
• Green Tea with Apple & Mint
• White Tea with Lemonade
• Red Tea with Citrus
Rush!
Monarch Beverage Company
3424 Peachtree Road, N.E. Suite 1450
Atlanta, GA 30326
ph. 404-262-4040
fax 404-262-4001
www.rushenergydrink.com
Smart Energy Enterprises Inc.
836 B Southampton Road
Benicia,CA 94510
ph. 707-745-4566
fax 508-256-0204
www.nuclearwasteantidote.com
AVAILABLE PRODUCTS:
• Original
• Zero-Carb
• Cola
• Sugar-Free
• Juiced
• Juiced Guava
AVAILABLE PRODUCTS:
• Original
• Lite
AVAILABLE PRODUCTS:
• Original
RONIN, LLC
W7820 Conservation Road
Lake Mills, WI 53551
ph. 866-648-8244
fax 920-648-6988
www.drinkronin.com
Start dreaming, Drink Power Trip, “Get in the Game”
SEE OUR AD: PAGE 45
Shark
SoBe Adrenaline Rush
USA Inc.
1815 W. 205th St., Suite 104
Torrance, CA 90501
ph. 310-782-8440
fax 310-782-8445
www.sharkusa.com
SoBe Beverages
40 Richards Ave.
Norwalk, CT 06854
ph. 203-642-7270
www.sobeadrenalinerush.com
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
AVAILABLE PRODUCTS:
• Regular
• Sugar-Free
Power Trip has 100% of 5 different B vitamins,
100% Vitamin C, 1000 mg Taurine
and 105 mg Caffeine
Power Trip is the “Greatest Tasting Energy drink”, try
all 4 flavors and “Get in the Game”
Go to www.PowerTripBev.com and win “Free” stuff
Power Trip is supported with great stuff, Cooler Signs,
Posters, Press Ads and Sampling programs, please ask
your sales rep for details or send a message to
sales@powertripbev.com
Rox
ShotGun
SoBe Essential
Rox America, LLC
165 Zimmer Dr.
Cowpens, SC 29330
ph. 864-464-2011
fax 864-463-8608
www.roxamerica.com
Cascabel North America LLC
401 Industrial Park
Eupora, MS 39744
ph. 504-914-6149
fax 809-696-5431
www.shotgunenergydrink.com
SoBe Beverages
40 Richards Ave.
Norwalk, CT 06854
ph. 203-642-7270
www.sobeessentialenergy.com
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Orange
• Berry Pomegranate
PACKAGING: 20 oz. bottle (16 oz. can available
summer ‘07)
www.PowerTripBev.com
Phone 954-862-1445, Fax 954-862-1484
sales@powertripbev.com
SALES AND DISTRIBUTION: Power Trip Beverages, Inc.,
12401 Orange Drive, Suite 205, Davie, FL 33330
37
AVAILABLE PRODUCTS:
• Original
• Diet
SEE OUR AD: PAGE 35
SmartPower
Rockstar, Inc.
6370 West Flamingo Road, Suite 12
Las Vegas, NV 89103
ph. 702-939-5535
fax 702-221-0904
www.rockstar69.com
Ronin Positive
Liquid Synergy
Brain Twist
545 West 34th St., Studio 2B
New York, NY 10001
ph. 212-594-7990
fax 212-594-1162
www.slapdrinks.com
36
Slap Tea
SoBe No Fear
Speed Freak
IcoPro
10540 72nd St.
Largo, FL 33777
ph. 727-547-5222
fax 727-479-0160
www.icoproproducts.com
SoBe Beverages
40 Richards Ave.
Norwalk, CT 06854
ph. 203-642-7270
www.sobenofear.com
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
• No Fear Gold
AVAILABLE PRODUCTS:
• Fruit Punch
• Blue Raspberry
• Mandarin Orange
Socko
PACKAGING: 10.5 oz. bottle
Spike Shooter
Socko Energy
10050 N Scottsdale Road
Scottsdale, AZ 85253
ph. 480-303-6500
www.sockoenergy.com
Spike LLC
1850 Reliable Circle
Colorado Springs, CO 80906
ph. 805-660-4755
fax 719-473-7700
www.spikeshooter.com
AVAILABLE PRODUCTS:
• Original
• Slim
• Squeeze
• Hogan Energy
• Hogan Energy Sugar-Free
• Raw Attitude
AVAILABLE PRODUCTS:
• Original
Sol Mate
38
Sol Maté Beverage Group Ltd.
684 Belmont Ave. West, Suite 303
Kitchener, ON N2M 1N6
ph. 519-883-7911
fax 519-880-0214
www.drinksolmate.com
AVAILABLE PRODUCTS:
• Original
• Lemon-Lime
Sparks
Steel Brewing Company
15801 E First St.
Irwindale, CA 91706
ph. 818-969-6811
www.sparks.com
AVAILABLE PRODUCTS:
• Original
• Light
• Plus
Spykes
One Busch Place
St. Louis MO 63118
ph. 800-DIAL-BUD
www.spykeme.com
AVAILABLE PRODUCTS:
• Hot Melons
• Spicy Mango
• Hot Chocolate • Spicy Lime
Steaz Energy
Steaz
2865 South Eagle Road
Newtown, PA 18940
• 215-321-8330
• 215-321-8335
www.steazenergy.com
AVAILABLE PRODUCTS:
• Original Berry Flavor
Talon
Sun Tzu
AVAILABLE PRODUCTS:
• Original
PACKAGING: 8.4 oz. can and 3 gal. BIB
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
• Blood Punch
Sports Energy Distribution, LLC
18 Maple Ave.
Barrington, RI 02806
ph. 781-881-4022
www.swingjuice.com
AVAILABLE PRODUCTS:
• Lemonade
• Diet Pink Lemonade
• Orange Mango
• Fruit Punch
in-stor displays
golf tees
{ visit our new website: www.madcroc.com }
Tampico Beverages
3106 N. Campbell Ave.
Chicago, IL 60618
ph. 773-296-0190
fax 773-687-0172
www.elmasbravo.com
AVAILABLE PRODUCTS:
• Citrus
SEE OUR AD: PAGE 13
Thai Rage
Syzmo
The Organic Beverage Company
11110 Metric Blvd., Suite E
Austin, TX 78758
ph. 512-637-8800
fax 512-637-8803
www.syzmo.com
mad croc drinks
Tampico
Swing Juice
40
{ what you need: }
Fluid Motion Beverage Inc.
5761 E. La Palma Ave.
Anaheim, CA 92807
ph. 800-951-9123
www.fluidmotionbev.com
Sun Tzu Corp.
37 Prospect St.
Amsterdam, NY 12010
ph. 917-584-4750
fax 518-842-3455
www.suntzuenergydrink.com
AVAILABLE PRODUCTS:
• Original
• Passion
• Prickly Pear
Rage Beverages
P.O. Box 49605
Montreal, QC H3T 2A5
ph. 514-312-3764
fax 514-312-3765
www.rageliquidenergy.com
AVAILABLE PRODUCTS:
• Thai Rage Original
PACKAGING: 5.07 oz. glass bottle
SEE OUR AD: PAGE 43
The Beast
Tab
The Coca-Cola Company
1 Coca-Cola Plaza
Atlanta, GA 30313
ph. 800-438-2653
www.tabenergy.com
AVAILABLE PRODUCTS:
• Original
PACKAGING: 10.5 oz. sleek can
Brand Management Associates
1230 Peachtree St. NE, Suite 1900
Atlanta, GA 30309
ph. 770-645-1200
fax 770-552-1002
www.brand-mgt.com
AVAILABLE PRODUCTS:
• Original
• Zero
What does everyone need? Energy. In their cars, houses and most importantly, themselves. Maybe that’s why Mad Croc
Energy Drinks have been flying off shelves like they’re going extinct by the 4-pack or by the case. So sink your teeth
into the energy revolution with our full line of drinks, gums and chews. With sales doubling every four months, you’ll
sell so much, you’ll deserve an afternoon tee time.
to become a distributor, contact info@madcroc.com or call 937-748-8555.
© 2007 Mad Croc Brands. Distributed by Mad Croc Brands, Houston , TX 77008.
Mad Croc is a licensed trademark of Mad Croc Brands, USA, Inc. All rights reserved.
Tilt
Unbound
One Busch Place
St. Louis MO 63118
ph. 800-DIAL-BUD
www.tiltthenight.com
1010 Railroad St
Corona, CA 92882
ph. 951-739-6446
www.hansens.com
AVAILABLE PRODUCTS:
• TILT
• TILT 8.0%
AVAILABLE PRODUCTS:
• Original
• Lo-carb
• Energy + Juice
Torque
AVAILABLE PRODUCTS:
• Original
Uno Mas
Vegas
Point Blank Beverage Company, Inc.
10911 Wheatlands Road, Suite E
Santee, CA 92071
ph. 619-448-4482
fax 619-448-4483
www.drinktorque.com
Uno Mas Beverages
164-52 Cross Bay Blvd.
Howard Beach, NY 11414
ph. 718-323-5354
fax 718-323-2945
www.unomasenergy.com
Phoenix Global Group, LLC
227 S. 5th St.
Louisville, KY 40202
ph. 502-589-1363
fax 502-589-1348
www.vegasenergydrink.com
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Orange
• Cole
• Grape
• Lemon-Lime
AVAILABLE PRODUCTS:
• Original
Turn Left
U.S. Energy
DC Brands International
9500 W. 49th Ave., Suite A-100
Wheat Ridge, CO 80033
ph. 303-279-3800
fax 303-279-6165
www.turnleftenergy.com
United Brands
5360 Jackson Dr., Suite 208
La Mesa, CA 91942
ph. 619-461-5220
fax 619-461-8952
www.unitedbrandsco.com
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Original
PACKAGING: 16 oz. can, 3 Gal., 5 Gal. BIB
Vixen
Fluid Motion Beverage Inc.
5761 E. La Palma Ave.
Anaheim, CA 92807
ph. 800-951-9123
www.fluidmotionbev.com
AVAILABLE PRODUCTS:
• Vixen Energy
• Foxberry Sugar-Free
• Foxpunch Sugar-Free
• Citrus Passion Sugar-Free
Twisted Chopper
Von Dutch
V&V
Unique Beverage Company, LLC
P.O. Box 2246
Everett, WA 98213
ph. 425-267-0959
fax 425-710-9765
www.twistedchopperenergydrink.com
V & V Premium Energy Beverage
36 East 23rd St., Suite 6R
New York, New York 10010
ph. 212-614-8555
fax 212-614-8822
www.vandvenergy.com
Rockstar, Inc.
6370 West Flamingo Road, Suite 12
Las Vegas, NV 89103
ph. 702-430-9671
fax 702-221-0904
www.vondutch.com/energy_drink.html
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Citrus
• Berry
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
PACKAGING: 16 oz., 23.5 oz. cans
43
Transylvania Imports, Inc.
9107 Wilshire Blvd., Suite 425
ph. 310-551-3030
fax 310-360-1837
www.vamp-nrg.com
42
Vamp
Wet Mango
Wired
New Image Global, Inc.
1672 Railroad St.
Corona, CA 92882
ph. 888-898-6879
www.exoticenergydrink.com
AVAILABLE PRODUCTS:
• Original • XXX • Sugar-Free • X-Sport
• Tropical • X-Burner • Citrus Punch
• X-3000 • X-B12 Rush • X-Berry Rush
• X-294 • Berry (and diet) • X-Passion Fruit
AVAILABLE PRODUCTS:
• Original
• Light
Whoop Ass
XCITE
XCITE Brands, Inc.
184 South Livingston Ave. Suite 9-122
Livingston, NJ 07039
ph. 973-885-1673
fax 480-247-5635
www.xciteenergy.com
AVAILABLE PRODUCTS:
• Original
AVAILABLE PRODUCTS:
• Original
Who’s Your Daddy Inc.
3131 Camino Del Rio North, Suite 1650
San Diego, Ca. 92108
ph. 619-284-4807
fax 619-284-4344
www.whosyourdaddyinc.com
PACKAGING: 16 oz., 23.5 oz. cans, 20 oz., 1 L
PET
Jones Soda Co.
234 9th Ave. North
Seattle, WA 98109
ph. 206-624-3357
fax 206-624-6712
www.jonessoda.com
Who’s Your Daddy
44
Unique Beverage Company, LLC.
P.O. Box 2246
Everett, WA 98213
ph. 425-267-0959
fax 425-710-9765
www.wiredenergydrink.com
AVAILABLE PRODUCTS:
• Cranberry Pineapple
• Cranberry Pinapple Sugar-Free
• Citrus Green Tea
• Citrus Green Tea Sugar-Free
Xcyto
CytoSport,Inc.
4795 Industrial Way
Benicia, CA 94510
ph. 888-298-6629
fax 707-748-5732
www.cytosport.com
AVAILABLE PRODUCTS:
• Original
• Sugar-Free
PACKAGING: 10.5 oz. slim can
Wild Buzz
Buzz Beverages
P.O. Box 4458
San Luis Obispo, California 93403
ph. 661-834-3569
fax 661-451-5060
www.wildbuzz.com
Xenergy
Xyience Inc.
10650 West Charleston Blvd., Suite 110
Las Vegas Nevada 89135
ph. 800-994-3623
fax 888-820-2156
www.xyience.com
AVAILABLE PRODUCTS:
• Original
• Peach
• Citrus
• Mango
AVAILABLE PRODUCTS:
• Cran/Razz
• Clear Citrus
• Big Apple
PACKAGING: 12 oz., 16 oz. cans, 1 L plastic, 3
gal. BIB
SEE OUR AD: BACK COVER
Xtreme Shock
XL
ANSI / Xtreme Shock
10540 72nd St.
Largo, FL 33777
ph. 727-547-5222
fax 727-547-9805
www.xtremeshock.com
XL Energy Drink Corp.
521 Fifth Ave., 28th Floor
New York, NY 10001
ph. 212-594-3080
www.xl-energy.com
AVAILABLE PRODUCTS:
• Regular
• Sugar- Free
AVAILABLE PRODUCTS:
• Fruit Punch
• Grape
• Mandarin Orange
SEE OUR AD: PAGE 29
XO
XO Energy Beverage Corp.
37 West 39th St., Suite 1104
New York City , NY 10018
ph. 212-575-7992
fax 212-575-8056
www.xoenergy.com
AVAILABLE PRODUCTS:
• Original
•Diet
• Vanilla
• Citrus
• Peach
• Berry
• Grape
Xzude
Admiral Beverage
821 Pulliam Ave.
Worland, WY 82401
ph. 307-347-4205
www.admiralbeverage.com
BE UP.
L
Ô
L
T
A
H
THI NG T
Y
L
N
O
E
H
REN ÔT T
A
S
E
L
A
S
AVAILABLE PRODUCTS:
• Original
• Diet
PACKAGING: 180 mL PET
XS
AVAILABLE PRODUCTS:
• Cola Blast • Citrus Blast • Cherry Blast
• Tea-Berry Blast
• Electric Lemon Blast
• Tropical Blast (also caffeine-free)
• Rootbeer (also caffeine-free)
• Cranberry-Grape Blast (also caffeine-free)
46
Quixtar, Inc.
5101 Spaudling Plaza Department SC-2P
Ada, MI 49355
ph. 800-253-6500
www.xsgear.com
Xtazy
YJ Stinger
NVE Pharmaceuticals
15 Whitehall Road
Andover, NJ 07821
ph. 800-LITE-LINE
www.stacker2.com
AVAILABLE PRODUCTS:
• Chronic Cola (and sugar-free)
• Enraged Raspberry (and sugar-free)
• Pounding Punch • Sinful Citrus
• Brazilian Guarana XXX
Xtazy Beverage Company Ltd.
1535 McDonald Ave.
Brooklyn, NY 11230
ph. 718-336-5703
fax 718-336-5707
www.xtazyenergy.com
AVAILABLE PRODUCTS:
• Cranberry Blast
• Lime Blast
• Orange Blast
• Sugar-Free Passion Fruit Pineapple
Herbs like Ashwaganda, Horny Goat Weed and Skull Cap have turned CRUNK!!! into an urban legend.
But itÔs the juice from pomegranate berries that gives it the fresh, natural flavor that people prefer.
So get CRUNK!!! in 8oz or 16oz, Regular or Sugar Free and get ready for your beverage sales to soar.
TO ORDER CRUNK!!! CALL 6 78. 5 78 .5320 OR VISIT CRUNKENERGYDRINK.COM
ENERGY DRINK STATISTICS
These numbers show the growth of the category, most prominently, in the Supermarket channel – sales
were up more than 44 percent overall, actually outpacing the Convenience channel (see Nielsen data, below).
Information Resources Inc. Total food/drug/mass excluding Wal-Mart
52 Weeks – Through Dec. 31, 2006
Top Individual Brands by Type
SS ENERGY DRINKS
RED BULL
MONSTER
ROCKSTAR
FULL THROTTLE
SOBE NO FEAR
AMP
SOBE ADRENALINE RUSH
TAB ENERGY
MONSTER XXL
PRIVATE LABEL
RIP IT
SOBE LEAN
BOOKOO
SOBE SUPERMAN
VON DUTCH
DOLLAR SALES
DOLLAR SALES
% CHG YAGO
DOLLAR SHARE
OF TYPE
DOLLAR SHARE OF
TYPE CHG YAGO
$639,858,800
$272,648,900
$91,962,880
$72,829,680
$44,401,750
$34,535,050
$23,070,120
$18,353,770
$14,486,380
$6,044,066
$5,489,377
$4,994,777
$4,621,964
$2,939,273
$2,791,511
$2,585,963
44.2
20.0
101.1
65.2
89.5
69.8
15.7
-13.4
2.3
621.6
4,986.1
64.1
44.1
70.1
0.4
222.5
100.0
42.6
14.4
11.4
6.9
5.4
3.6
2.9
2.3
0.9
0.9
0.8
0.7
0.5
0.4
0.4
0.0
-8.6
4.1
1.4
1.7
0.8
-0.9
-1.9
n/a
0.8
0.8
0.1
0.0
0.1
n/a
0.2
UNIT SALES
UNIT SALES %
CHG YAGO
UNIT SHARE
OF TYPE
UNIT SHARE OF
TYPE CHG YAGO
239,116,800
74,940,960
36,445,940
29,987,490
18,808,940
13,963,940
9,317,428
6,480,208
5,236,900
2,254,399
4,769,565
4,755,699
3,900,159
1,705,949
1,501,747
1,817,002
36.5
11.1
68.5
47.9
57.6
50.9
26.3
-18.9
n/a
602.2
4,422.5
65.5
41.0
99.9
n/a
292.2
100.0
31.3
15.2
12.5
7.9
5.8
3.9
2.7
2.2
0.9
2.0
2.0
1.6
0.7
0.6
0.8
0.0
-7.1
2.9
1.0
1.1
0.6
-0.3
-1.8
2.2
0.8
1.9
0.3
0.1
0.2
0.6
0.5
ATTN-VENDOR LEVEL
n/a
RED BULL NORTH AMERICA, INC.
HANSEN NATURAL, INC.
ROCKSTAR INTERNATIONAL
COCA-COLA CO.
SOUTH BEACH BEVERAGE CO.
PEPSICO INC.
COCA-COLA CO.
HANSEN NATURAL, INC.
PRIVATE LABEL
NATIONAL BEVERAGES CORP.
THE LOVE FACTOR
ROCKSTAR INTERNATIONAL
Top 20 Fastest-Growing SKU’s last year
Top 10 New SKU’s last year
FULL THROTTLE 16 oz. can
SOBE NO FEAR GOLD 16 oz. can
SOBE SUPERMAN 16 oz. can
TAB ENERGY 10.5 oz. can
RED BULL 12 oz. can
FULL THROTTLE 16 oz. can
AMP 24 oz. can
PRIVATE LABEL 16 oz. cans
BOOKOO WILD BERRY 16 oz. can
$ Share
Sales Units
Unit Share
27,531,539
1.6
13,088,464
1.8
15,111,579
10,192,424
9,610,286
6,993,853
5,937,666
5,193,222
2,375,044
1,962,622
0.9
0.6
0.6
0.4
0.4
0.3
0.1
0.1
7,008,926
4,801,327
4,723,344
2,405,374
2,878,148
1,839,001
1,486,013
946,983
1.0
0.7
0.6
0.3
0.4
0.3
0.2
0.1
AC Nielsen through 12/2/06
AC Nielsen through 12/2/06
Sales Dollars
VON DUTCH DIET 16 oz. can
VON DUTCH 16 oz. can
MONSTER 23.5 oz. can
RED JAK 16 oz. can
MONSTER 4-Pack 16 oz. cans
NOS 16 oz. can
FULL THROTTLE DIET 16 oz. can
MONSTER 23.5 oz. can
SOBE NO FEAR 4-Pack 16 oz. cans
ROCKSTAR DIET 24 oz. can
ROCKSTAR 24 oz. can
ROCKSTAR 8.4 oz. can
MONSTER 4-Pack 16 oz. cans
UNBOUND 16 oz. can
CRUNK!!! 8.4 oz. can
MONSTER 16 oz. can
Sales Dollars
$ YR AGO VOL
$ % Chg Vs Yago
4,598,045
3,482,766
45,890,109
3,057,237
8,495,858
15,923,989
2,836,787
2,864,285
10,178,150
11,557,378
59,915,616
2,389,800
7,998,010
24,371,127
2,007,777
8,647,917
2,584,249
2,180,767
188,661,045
2,690
103,256
2,029,428
200,939
625,174
1,703,260
384,096
409,428
1,949,898
2,351,016
14,509,110
603,960
2,687,968
9,316,213
801,617
3,642,751
1,097,539
1,104,510
104,635,693
170825.9
3273.0
2161.2
1421.5
1259.0
834.9
638.6
599.6
422.0
391.6
313.0
295.7
197.5
161.6
150.5
137.4
135.5
97.4
80.3
$ Share
0.3
0.2
2.7
0.2
0.5
1.0
0.2
0.2
0.6
0.7
3.6
0.1
0.5
1.5
0.1
0.5
0.2
0.1
11.3
9
8
RED BULL 12-Pack 8.3 oz. cans
SOBE ADRENALINE RUSH 16 oz. can
AMP 16 oz. can
(out of top 100 SKUs
by volume sales)
M.I.A.
Missing In Action – not a pretty state for an energy drink to be in, especially
considering the role they are supposed to play in fueling action itself.
Still, it happens. Companies come, companies go, and sometimes if they’re
coming and going, we just don’t know. Last year, as we combed the shelves of
the country we asked if some brands, were dead, or just absent without leave?
The answer, for at least a couple of them, is a Lazarus-like “we’re back!” So
Battery and Rhino’s, prepare to peel some potatoes… we’re glad you’ve reported
in, but next time, you’d better get a pass before disappearing.
As for the brands who wandered off to do battle on the shelves and in the
aisles of the retail world, we do wish you’d write or call. Your families, and your
distributors, are worried.
So, Bacchus, come back from your bender. Blue Ox, Paul Bunyan is waiting.
Kabbalah, we’re still mystified as to why you went away. Raw Dawg, we’re
assuming you’re cooked.
Double Hit, Big Bang, Lightning Bolt and Dragonfire, we assume you just ran
out of power. Firefighter, we guess the hydrant was off line.
Don’t worry, though, guys: Steven Seagal’s Lightning Bolt is still out there
(maybe). Could there be a rescue mission, perhaps a team-up with Samurai
Energy Tea in the offing? We wouldn’t RuSHH to the theatres on our Orange
County Chopper to find out.
Call us back, guys. Or at least send a DNA sample or two.
50
Bacchus
Steven Seagal’s Lighting Bolt
Big Bang
Lipovitan
Blue Ox
Maxxx
Double Hit
Orange County Chopper
Dragonfire
Play Energy
Energy69
Raw Dawg
EurUp Energy
RuSHH
Extreme Recharge
Samurai Energy Tea
Firefighter Brand – EMS Strong
Vida Energy
Impulse
Wild Buzz
Jugular
Xavante
Kabbalah
Xtrem

energy drink

Transcription

Similar documents

new product guide

Healing*Edge Sciences

bottled water guide

Fiches Pescarolo Team GB Le Mans.indd

BVB- Verlag (including English summery)

Advertising Spending

WOW! - Covington