1 Projects / Designs • immonet.de • luxus-wohnen.de • villeroy

• immonet.de
• luxus-wohnen.de
• villeroy-boch.de/260
• madeira-a-z.com
• sonneneck.de
• bertelsmann.de/cr
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Projects / Designs
• jks-media.de
• spiegel.de/unwissen
• bmw-bank.de
• maxblue.de
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C L I E N T - Immonet GmbH
immonet.de
Interface design and development,
taking into account usability- and
accessibility standards (W3C, BITV)
2008 - 2009
My tasks
• analysis and optimization of user-centered design
• conceptualization of the information architecture standard
for all editorial pages
• development and design of modular system based on TYPO3
• concept and design of the corporate style guide in WordPress
• design advice for the realization of the immonet.de
mobile application
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C L I E N T - Immonet GmbH
luxus-immobilien.de
Redesign of luxury real estate
sub-brand
Proposal 2008
My tasks
• development of interface design and navigation concept
• creation of user-centered corporate design
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C L I E N T - sitegeist media solutions GmbH
villeroy-boch.de/260
Redesign of multilingual microsite
based on TYPO3 for Villeroy & Boch 260th anniversary
2008
My tasks
• implementation of conception with current design standards
• adaptation of V & B corporate design style guide
• integration of Flash-/video-interaction elements
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C L I E N T - sitegeist media solutions GmbH
madeira-a-z.com
Redesign of multilingual holiday
and booking portal based on TYPO3
for Madeira
2008
My tasks
• development of interface design and navigation concept
• redesign of user-centered corporate design based on
existing logo
• definition of the "Madeira" image concept
5
C L I E N T - sitegeist media solutions GmbH
sonneneck.de
Relaunch of Sonneneck clinic website
Pitch/Proposal 2007
My tasks
• development of interface design and navigation concept
• redesign of user-centered corporate design based on the
existing logo
• definition of the "Medical Wellness" image concept
Further projects
• Vasata|Schröder advertising agency GmbH
design of the newsletter template
• Luz del Mar, four-star hotel on Tenerife
preparation of online corporate style guide
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C L I E N T - Kirchhoff Consult AG/Spanien
bertelsmann.de/cr
Concept and design of
corporate responsibility report (CR)
for Bertelsmann AG
Draft 2006
My tasks
• development of interface design and navigation concept
• redesign of user-centered corporate design based on the
Bertelsmann corporate style guide
• integration of Flash-/video-interaction elements
• assisting organization of the new Kirchhoff online department
• research on topics of online business and corporate
...responsibility reporting
• definition of online design guidelines, taking into account
usability and accessibility standards (W3C, BITV)
Further projects
• DZ Bank AG
• TAG Tegernsee Immobilien- und Beteiligungs AG
• CORPUS SIREO Holding GmbH & Co. KG
• Campa Biodiesel GmbH & Co. KG
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C L I E N T - JKS-Media
jks-media.de
Concept and design of
JKS Media website
2007
My tasks
• development of interface design and navigation concept
• creation of user-centered corporate design based
on the existing logo
• development of image concept for the photographers
• conceptualization, copywriting and newsletter design for
...different German banks
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C L I E N T - Publicis Deutschland GmbH
spiegel.de/unwissen
Concept and design of the
online campaign for the
„coalition against ignorance“
Pitch/Draft 2007
My tasks
• development of interface design- and game concepts
• creation of user-centered designs based on
the SPIEGEL corporate style guide
• integration of Flash-/video-interaction elements
• conceptualization and design of online banners
• relaunch of newsletter
9
C L I E N T - SinnerSchrader AG
maxblue.de
Design of the user-interface for
„maxblue,“ the European online
investment center of Deutsche Bank
2002 - 2004
My tasks
• analysis and structuring of all user processes of
the Brokerage24 website
• development of the maxblue online brand based
on the offline corporate style guide
• development and design of "back office" area and
of the guided-tour (Flash)
• conceptualization and design of multilingual online corporate
style guide
• extensions of style guide for Spain and Italy
• design of franchise partners‘ websites
10
C L I E N T - SinnerSchrader AG
bmw-bank.de
Relaunch of BMW Bank for the
inter-, intra- and extranet
Proposal 2003
My tasks
• development of interface design and navigation concept
• redesign of user-centered corporate design based on the
BMW Bank corporate style guide
• integration of Flash-/video-interaction elements
11
C L I E N T - Com.unit GmbH
neubau.net
Concept and design of the hairdresser
„Neubau and friends“ website
2006
My tasks
• development of interface design and navigation concept
• design of user-centered corporate design based on the
existing logo
Further projects
• Euryza GmbH
• Lorenz Bahlsen Snack-World GmbH & Co KG
• WERT Wertstoff-Einsammlung
• SOFTAL electronics
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bachu - multimedia & art
Profession
Degree in graphic design / Online Art Director
Name & date of birth
Reinhild Otten, April 30, 1968
Address
Behnstrasse 55
22767 Hamburg
Contact
Mobile: +49 (0) 162 - 197 65 97
E-Mail: design@bachu.de
Web: www.bachu.de
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Résumé / Awards
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bachu.de - Reinhild Otten
Résumé
Job experience
since 05.2004
Freelance Online Art Director
For projects at Immonet GmbH, sitegeist media solutions GmbH, com.unit GmbH,
Kirchhoff Consult AG, JKS-Media, Publicis Deutschland GmbH, and many others
03.2000 - 05.2003
From 09.2001 Senior Art Director
from 11.2000 Art Director, previously Screen-Designer at SinnerSchrader AG, Hamburg
Clients
(Senior) Art Director: libri.de, brokerage24.de, maxblue.de, maxblue.com;
www.tchibo.de, www.db.24.de, T-Online
Pitches; Screen-Designer at ricardo.de, dkv.de, herold.de, goertz-schuhe.de
03.1998 - 02.2000
From 02.1999 Head of Department
previously Screen-Designer at Viceversa Neue Medien Kommunikation GmbH, Hamburg
Clients
DEA-Mineraloel AG, RWE-DEA AG, Hamburg-Münchener Krankenkasse, Edeka AG,
Union Deutsche Lebensmittel AG, E-Plus AG, Bundesverband Deutscher
Postdienstleister, ENSYS AG
11.1997 - 02.1998
Freelance work
prior Internship as Screen-Designer at wCenter Consulting GmbH, Hamburg
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bachu.de - Reinhild Otten
Résumé
International experience
02.2009 - 05.2009
Training for the International English Language Testing System
New Horizon College of English in Napier; photography and travel, New Zealand
07.2006 - 10.2006
Online Art Director
Kirchhoff Consult AG in Palma de Mallorca, Spain
02.2005 - 05.2005
Photography and travel, India
08.1995 - 07.1996
Internships, exhibitions, travel, USA
02.1994 - 10.1994
Starting diploma in San Francisco, exhibitions, USA
08.1992 - 07.1993
Exchange student at San Francisco State University, USA
Studying and training
09.2003 - 02.2004
FITS Job Konzepte GmbH, internships in the field of arts management
05.1997 - 11.1997
Professionell Desktop-Publishing DTP-Akademie, Hamburg
10.1988 - 03.1995
Grafik-Design at Hochschule für bildende Künste Braunschweig
Diplom Grafik-Designer or degree in graphic design (Grade of 1.2 ≈ 3.5 GPA)
10.1987 - 07.1988
Educational science at Technischen Universität Braunschweig
Special skills & language
• Professional skills in Photoshop, Freehand, Illustrator, MS Office, Outlook, WordPress;
Basic knowledge of Flash MX, QuarkXPress, InDesign
• Experienced in content-management-systems/TYPO3 and complex Web applications
• Profound knowledge of Web 2.0 and usability theory
• Fluent English, spoken and written
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bachu.de - Reinhild Otten
Awards
immonet.de
Website of the year 2008
Participants in the public "Website of the Year 2008" poll made their
decision clear:Germany's Internet users chose Immonet.de as the
best website in the "real estate portals" category.
Immonet.de was able to garner the best ratings for content,
navigation, and design, beating out its prestigious competition.
Winners in other categories included leading portals such as
google.de, otto.de, and xing.de.
The annual German "Website of the Year" award has taken place
since 2004. This year a total of over 1.5 million votes were counted.
libri.de
Online Today Winner – 10/2001
Libri.de was the winner of the current tests of online bookstores in
Online Today magazine. The verdict: "Well laid-out shop with
precise functions and good service."
The comparison focused on service and fulfillment. In particular,
many points were awarded for the smooth completion of
the purchase order. Other important test criteria concerned the
information of the articles. Here, too, Libri.de was rated
above average.
To design is much more than simply
to assemble, to order, or even to edit.
It is to add value and meaning.
Paul Rand - influential 20th century designer
maxblue.de
Medienreport
For its work on maxblue, SinnerSchrader achieved the "Award for
High Standards" in the category of "Corporate Media and Corporate
Presentation" from the publisher Medienreport (Media Report).
Banking online winner 2001
The jury of the magazine Banking-Online recommended maxblue for
being "sophisticated and customer-friendly" and declared the
website the winner in the "Broker test" category.
eBusiness Germany
For the maxblue website, the e-commerce service provider
SinnerSchrader won the top prize at the eBusiness Germany Awards
2001 in the "Movers & Shakers of the Year" category.
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