Number of Customers
Transcription
Number of Customers
TOKKDER Operational Leasing Sector Report End Year 2015 TOKKDER Operational Leasing Sector Report ©TNS 2015 Index 6 1 Aim and Scope 03 2 Methodology and Participating Companies 06 Summary 10 Vehicle Investments, Vehicle Purchases, Vehicle Sales and Paid Taxes 7 Number of Customers 3 4 Vehicle Park and Its Features 5 Contract Structure 15 20 TOKKDER Operational Leasing Sector Report ©TNS 2015 23 33 1 Aim and Scope TOKKDER Operational Leasing Sector Report ©TNS 2015 3 Market Information TOKKDER was founded in Istanbul in 1996 to integrete rent a car and car leasing companies under the same roof. Vision To be the only protector and the reference of the operational leasing and rent a car industries acting in perfect harmony with the laws and state policies, with high level of professionalism and ethical values, in order to provide better services to customers. About TOKKDER 104 Members, Rent a Car and Operational Leasing Sectors, Member structure that covers 71% of sector, Member of Leaseurope, (Leaseeurope which has 45 members in 33 countries is known with its effects on EU regulations) TOKKDER Operational Leasing Sector Report ©TNS 2015 4 Aim and Scope of the Research Aim To draw the overall picture Operational Leasing Sector, To identify the potential and trends of the sector, To inform customers, automotive and finance sectors, members and public about the sector trends. Scope Vehicle park of the sector Make based, Segment based, Fuel type based, Transmission type based, Total number of customers Within the period; Number of sold and purchased vehicles, Amount of vehicle purchases, Amount of the paid taxes (SCT, VAT, MVT) Number of contracts Term based, Currency based, TOKKDER Operational Leasing Sector Report ©TNS 2015 5 2 Methodology and Participating Companies TOKKDER Operational Leasing Sector Report ©TNS 2015 6 Methodology The questionnaire which is prepared under the scope of the research and approved by the Competition Agency, was delivered to TNS in the digital environment by each company. Total sector parameters are calculated by projecting the total vehicle purchase volume of the participating companies to the total sales figures to operational leasing sector which are estimated by using ODD reports and TOKKDER predictions. Hence, the sector representation ratio of the participating companies are as follows: Year 2012 %70,15 Year 2013 %68,21 Year 2014 %66,29 Year 2015 %67,46 TOKKDER Operational Leasing Sector Report ©TNS 2015 7 Participating Companies ALD AUTOMOTIVE DRD FİLO KİRALAMA ARKAS OTO FİLO YÖNETİMİ FLEETCORP ATAKO DESTEK ARAÇ KİRALAMA GARANTİ FİLO AUTOLAND OTOMOTİV HEDEF FİLO CENTRAL FLEET SERVICES LEASEPLAN TEB ARVAL OTOKOÇ OTOMOTİV BORUSAN OTOMOTİV PREMIUM KİRALAMA* TAN OTO MOTORLU ARAÇLAR OTOPLAN OPERASYONEL TAŞIT KİRALAMA* *Borusan Otomotiv Premium Kiralama, has been participating the research since Q3 2013. *Otoplan Operasyonel Taşıt Kiralama, has been participating the research since Q2 2015. *Beyaz Filo, has not participated the research since Q2 2014 TOKKDER Operational Leasing Sector Report ©TNS 2015 8 Participating Companies Distribution according to the size of companies / End of Year 2015 9 8 8 7 6 5 4 4 3 2 3 1 0 >10.000 5.000-10.000 <5.000 TOKKDER Operational Leasing Sector Report ©TNS 2015 9 3 Summary TOKKDER Operational Leasing Sector Report ©TNS 2015 10 Participants and Sector Estimates Summary/ End of Year 2015 Participants Sector Estimates Number of Vehicles 187.754 277.225 Number of Purchased Vehicles 83.019 123.073 Number of Sold Vehicles (2nd Hand) 55.724 82.777 Number of Customers 28.875 42.634 Amount of Purchased Vehicles (TL) 5.753.577.521 8.526.093.764 Amount of The Paid Taxes (TL) 2.746.128.868 4.069.751.792 Sum of Actives (TL) 12.194.075.571 18.004.956.486 SCT+VAT+ MVT TOKKDER Operational Leasing Sector Report ©TNS 2015 11 Estimated Growth of Vehicle Park of the Sector – Year Based 300000 %14,3 250000 %21,9 %20,9 277.200 236.900 %19,7 200000 %17,0 207.000 %11,9 170.000 150000 142.000 100000 105.000 117.500 50000 0 2009 2010 2011 2012 2013 2014 2015 TOKKDER Operational Leasing Sector Report ©TNS 2015 12 Estimated Growth of Vehicle Park of the Sector – Quarter Based 300000 250000 %4,5 200000 205.000 %3,0 %7,2 214.500 221.000 %-0,1 %6,5 %5,6 236.900 236.700 250.000 %4,0 266.000 277.200 150000 100000 50000 0 2014 1.çeyrek 2014 2.çeyrek 2014 3.çeyrek 2014 4.çeyrek 2015 1.çeyrek 2015 2.çeyrek 2015 3.çeyrek 2015 4.çeyrek TOKKDER Operational Leasing Sector Report ©TNS 2015 13 Growth Rates / Benchmarks Turkey Economy / Automotive Sector / Operational Leasing Sector 50,0% 40,0% 37,8% 30,0% 20,9% 19,7% 16,4% 20,0% 10,0% 11,9% 9,2% 21,9% 19,5% 14,3% 23,5% 17,0% Operational Leasing Turkey 8,5% Automobile 2,2% 4,0% 2,9% 0,0% 2010 2011 2012 2013 2014 2015 -6,3% -10,0% -11,6% -20,0% *2015 Turkey growth rate hasn’t been announced yet, TOKKDER Operational Leasing Sector Report ©TNS 2015 14 4 Vehicle Park and Its Features TOKKDER Operational Leasing Sector Report ©TNS 2015 15 Vehicle Park of Sector / Make Based Distribution End of Year 2015 35% 30% 29,8% 25% 20% 17,2% 15% 17,0% 12,4% 10% 10,1% 5% 4,9% 4,4% 4,2% AUDI OPEL CITROEN 0% RENAULT VW FORD FIAT DİĞER Diğer TOKKDER Operational Leasing Sector Report ©TNS 2015 16 Vehicle Features of Sector / Vehicle Segments End of Year 2015 60% 50% 52,8% 40% 30% 28,3% 20% 12,5% 10% 0% C B D 3,7% 2,7% E-F (SUV) LCV TOKKDER Operational Leasing Sector Report ©TNS 2015 17 Vehicle Features of Sector / Fuel Type End of Year 2015 100% 90% 70% 94,3% 60% 50% 80% Car Market 61,8% 40% 70% 38,2% 30% 20% 60% 10% 50% 0% DİZEL 40% BENZİN 30% 20% 10% 0% DİZEL 5,5% 0,2% BENZİN DİĞER TOKKDER Operational Leasing Sector Report ©TNS 2015 18 Vehicle Features of Sector / Transmission Type End of Year 2015 90% 90% Car Market 80% 80% 70% 60% 50% 70% 40% 63,3% 60% 50,1% 49,9% MANUEL OTOMATİK 30% 20% 10% 50% 0% 40% 36,7% 30% 20% 10% 0% MANUEL OTOMATİK TOKKDER Operational Leasing Sector Report ©TNS 2015 19 5 Contract Structure TOKKDER Operational Leasing Sector Report ©TNS 2015 20 Contract Features of Sector / Term Based End of Year 2015 70% 60% 60,2% 50% 40% 30% 22,6% 20% 12,9% 10% 0% 4,3% <18 Ay 18-30 Ay 30-42 Ay >43 Ay TOKKDER Operational Leasing Sector Report ©TNS 2015 21 Contract Features of Sector / Currency Based End of Year 2015 90% 80% 80,5% 70% 60% 50% 40% 30% 20% 15,6% 10% 3,9% 0% EUR USD TL TOKKDER Operational Leasing Sector Report ©TNS 2015 22 6 Vehicle Investments, Vehicle Purchases, Vehicle Sales and Paid Taxes TOKKDER Operational Leasing Sector Report ©TNS 2015 23 Sector Growth – Year Based Total Amount of Vehicle Purchases/ Million TL 9000 8.526 8000 7000 7.012 6000 5000 5.015 4000 3000 3.049 2000 1000 1.802 2.390 0 2010 2011 2012 2013 2014 2015 TOKKDER Operational Leasing Sector Report ©TNS 2015 24 Sector Growth – Quarter Based Amount of Vehicle Purchases/ Million TL 3500 3000 2.899 2500 2.459 2.367 2000 1.750 1500 2.021 1.972 1.147 1000 924 500 0 2014 1st quarter 2014 2nd quarter 2014 3rd quarter 2014 4th quarter 2015 1st quarter 2015 2nd quarter 2015 3rd quarter 2015 4th quarter TOKKDER Operational Leasing Sector Report ©TNS 2015 25 Sector Growth – Year Based Number of Purchased Vehicles 140000 120000 123.073 100000 103.444 89.941 80000 60000 40000 53.541 59.986 67.728 20000 0 2010 2011 2012 2013 2014 2015 TOKKDER Operational Leasing Sector Report ©TNS 2015 26 Operational Leasing / Share in Automobile Purchases 20% 18% 17,6% 16% 17,0% 14% 13,5% 12% 10% 12,2% 10,5% 10,1% 8% 6% 4% 2% 0% 2010 2011 2012 2013 2014 2015 TOKKDER Operational Leasing Sector Report ©TNS 2015 27 Average Per Unit Vehicle Purchase Amount of The Sector / TL 80.000 70.000 67.789 60.000 55.754 50.000 40.000 30.000 69.277 39.839 45.016 33.661 20.000 10.000 0 2010 2011 2012 2013 2014 2015 TOKKDER Operational Leasing Sector Report ©TNS 2015 28 Estimated Total Vehicle Sales Volume of The Sector– Year Based 90.000 80.000 82.777 73.735 70.000 60.000 55.050 50.000 40.000 41.330 39.767 42.990 30.000 20.000 10.000 0 2010 2011 2012 2013 2014 2015 TOKKDER Operational Leasing Sector Report ©TNS 2015 29 Sector Tax Trend 3.000.000 1.400.000 SCT (THOUSAND TL) 2.500.000 1.200.000 2.493.238 2.100.833 2.000.000 0 775.578 400.000 676.936 433.926 290.235 2010 2011 2012 200.000 467.186 327.849 233.814 0 2013 2014 2015 300.000 2010 2011 2012 2013 2014 2015 4.500.000 MVT (THOUSAND TL) 250.000 265.576 200.000 2.443.171 1.500.000 1.000.000 1.278.969 852.604 500.000 593.557 0 2011 3.334.365 2.000.000 90.829 69.508 2010 4.069.752 3.500.000 2.500.000 134.846 100.000 TOTAL TAX (THOUSAND TL) 4.000.000 3.000.000 209.731 205.024 150.000 50.000 1.023.801 600.000 1.462.569 1.000.000 1.310.938 1.000.000 800.000 1.500.000 500.000 VAT (THOUSAND TL) 2012 2013 2014 2015 0 2010 2011 2012 2013 2014 2015 TOKKDER Operational Leasing Sector Report ©TNS 2015 30 7 Number of Customers TOKKDER Operational Leasing Sector Report ©TNS 2015 31 Total Number of Sector’s Customers – Year Based 45.000 42.634 40.000 35.000 33.116 30.000 25.000 26.189 20.000 17.285 15.000 10.000 9.675 11.990 5.000 0 2010 2011 2012 2013 2014 2015 TOKKDER Operational Leasing Sector Report ©TNS 2015 32 Total Number of Sector’s Customers – Quarter Based 45.000 42.634 40.000 35.000 35.830 30.000 25.000 27.521 29.188 31.361 37.396 38.837 33.116 20.000 15.000 10.000 5.000 0 2014 1st quarter 2014 2nd quarter 2014 3rd quarter 2014 4th quarter 2015 1st quarter 2015 2nd quarter 2015 3rd quarter 2015 4th quarter TOKKDER Operational Leasing Sector Report ©TNS 2015 33 Comparison of The Customer Number Growth 60% 51,5% 50% 44,2% 2011 40% 2012 30% 23,5% 23,9% 21,9% 20,9% 19,7% 20% 17,0% 14,3% 16,4% 28,7% 26,5% 19,5% 2013 2014 2015 8,5% 10% 4,0% 2,2% 2,9% 0% Operational Leasing Turkey Automobile Number of Customers -6,3% -10% -11,6% -20% *3rd Quarter of 2015 Turkey growth rate hasn’t been announced yet, TOKKDER Operational Leasing Sector Report ©TNS 2015 34 Sector – Number of Vehicles per Customer 12 10 11,1 10,7 9,3 8 7,3 6 6,6 5,9 4 2 0 2010 2011 2012 2013 2014 2015 TOKKDER Operational Leasing Sector Report ©TNS 2015 35
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