BIR - Kiwabi

APRIL 2014
volume 17
issue 4
Doing business in the
age of now
By Bart Foreman
A MONTHLY NEWSLETTER FOR EXECUTIVES IN THE PROFESSIONAL BEAUTY BIZ
highlights
2
NAHA to honor Dwight Miller
4
Lafayette Jones’ Multicultural Report
5
ISSE forecasts busy year in beauty
6
IBS New York reflects strong industry 12
New marketing tools: Hair Construction 16
Conkle law firm specializes in beauty 18
KALLISTA offers special care for stylists 20
Marty Flaherty promoted to GM
28
Mark Cuban to keynote PBA breakfast 28
Mane St.
Ricky Kenig debuts Kenig + Alcone
VISIT US ONLINE
bironline.com
CHECK OUT BIR’s 2014 BIG! Show Calendar!
This is your industry’s newsletter, and
BIR welcomes your feedback!
Mike Nave, editor
818-225-8353 | mike@bironline.com
facebook.com/BeautyIndustryReport
facebook.com/MikeNaveBIR
by Mike Nave
EDITOR
O
ne of my favorite
things about the
beauty industry is reinvention—from the
makeovers that happen
daily in tens of thousands
of salons to the return of
IBS New York as an important industry event
to our industry friends who recreate their
careers to focus on their true passions.
For example, in this issue, you can learn
how Ricky Kenig, who invented the beauty
Mecca known as Ricky’s NYC, quit to create
the new Kenig + Alcone, which is much
more 2014. Linda Gillette Parodi re-invented
herself from stylist to corporate exec to
entrepreneur as the co-founder of Kallista.
In fact, thanks to my own re-invention from
distributor to consultant to publisher, you’re
reading this issue of Beauty Industry
Report. As we re-invent ourselves this year,
we’d love to know what you think and how
we can help you do your job better.
Regards,
W
e are often asked what we mean by
“The Age of NOW!” It’s not a trick
question. We’ve been engaged in marketing
for more than 40 years and have owned
Group 3 Marketing for 25 years. With our
history, you might consider us traditionalists.
But we’re not and never have been.
The Age of NOW! means LETTING GO of
the past and embracing today. Not the shiny
new toys technology has created, but how a
multitude of forces has impacted your
customers since the Great Recession in 2008.
For us, the journey into NOW began in
2010, when we created a research study
called “Beauty for the Ages,” which we
presented at the Professional Beauty
Association’s Symposium. We saw the
transformation of how different cohort
generations viewed their salon experiences
and realized it is not just the younger
generation that’s hip and NOW. We learned
that many Baby Boomers are wired like their
younger cohorts.
The Age of NOW! requires brands and
salons to shift their thinking, as it relates to
how to do business in today’s complex
marketplace and with today’s ever-changing
consumer. The idea of business as usual is
dead. To do business in the Age of NOW!
requires being flexible, quick and relevant.
That does not mean we grab every new shiny
technology that comes our way. But it does
mean selectively using the marketing tools
that drive overall business results.
Let’s focus…
• We define marketing as what we do to
influence the next sale. Waiting until the next
marketing cycle is too late. Forget batch
processing and mass mailings. To be relevant,
you have to be NOW!
• Forget loyalty and relationships. They are
The Age of Now...cont. on p. 2
The Beauty Industry Report Visit bironline.com
The Age of Now...from p. 1
overused and overrated marketing strategies.
• Understand the two real business drivers
are retention and growth.
• The Age of NOW! Customers don’t want
loyalty and relationship schemes—they want
engagement. They want it NOW! They want
honesty and transparency. They want timely
and content-rich relevant information. And
they want to be heard—that means it’s time
for us as marketers to start listening.
This is why we built a new data-driven
marketing platform—an every-day marketing
platform—because something is happening in
your business every day. It uses TRIGGERS
from each client's POS data to send the right
message to the right guest, at the right time
through the right channel. And it happens
every day.
It's a real game changer. The technology is
in place. But, you have to let go of the
traditional paths and try new ones to get
closer to the majority of your customers,
influence their buying behaviors and impact
your sales every day. The Business of Beauty
expects nothing less from us.
______________________________
Bart Foreman is president of Group 3 Marketing, a
data and marketing driven
agency serving all channels
of the beauty industry for
almost 20 years. The agency’s
Every Day marketing
platform is in more than 450
salons and beauty stores. For
more information, reach Bart at 952-475-3269 or
bforeman@group3marketing.com. Visit
group3marketing.com.
BIR invites you to become a Guest Columnist. For
consideration, please send us your thoughts in about
475 words, including a one-paragraph author bio,
along with your high-resolution headshot no smaller
than 300 dpi at 5 x 7 inches to mike@bironline.com in
a Word document. We will edit your column for
style and space.
2 APRIL 2014
The hottest new beauty store in New York
City comes from a familiar name and a longtime friend of BIR. Ricky Kenig, founder of
the NYC beauty institution Ricky’s, quit the
company that bears his name this past
December and joined with Vincent Mallardi
The makeup studio features a sleek design.
Lash In A Box, London Brush Company and
Sugar Pill Cosmetics. It’s also home to the
most exclusive and in-demand professional
hair care brands, including Kerastase,
Obliphica Professional, Davines and
Moroccanoil, as well as specialty lines from
Ouidad and Miss Jessie’s, T3 and Twin
Turbo tools, plus nail products from Essie to
OPI.
The staff is well-educated, offering
suggestions and making sure clients leave
with what they want—and perhaps what
they didn’t even know existed. The store will
host makeup and hair classes, workshops
and special events throughout the year.
Not just for consumers, the store attracts
the top beauty professionals seeking
specialty products, hard-to-find industry
secrets and cult favorites. To deepen the
partnership, Kenig + Alcone is introducing a
Pro Alliance Program where the top beauty
pros can utilize its space to host classes and
events.
“We’re very excited to do things most
professional beauty stores haven't done
before, such as our mega wall of plastic bins
filled with specialty bobby pins, hair clips
and assorted other secret tools known only
to open a new beauty concept store called
Kenig + Alcone. Ricky, whose specialty is all
things hair, and Vincent, a NYC-based
professional makeup distributor, are using
their 60+ combined years of experience and
love of beauty to create the
ultimate beauty playground. The
new store is located on Sixth
Avenue at 14th Street.
“Kenig + Alcone is the grown up
version of what I began at 19 with
Ricky’s,” says Ricky. Adds Vincent,
“This incredible combination is
going to make for one of the best
beauty stores in New York City.”
The store’s two floors—the first
dedicated to hair and the second
The store is well-stocked with all types of hair.
to makeup—create a magnificent
to the pros,” says Ricky. “Long term, we plan
beauty lab stocked with the most innovative
to be involved in all things hair, makeup and
and coveted hair and makeup products on
the market. The makeup studio has plenty of nails: fashion, television, magazines and
backstage.” The duo plans to open more
testers to excite and entice, and amazing
shops both in and out of New York City.
lighting to see true color and texture. Plus
E-commerce will launch soon. Given Ricky’s
there’s an in-store hair salon and makeup
passion, creative drive and past successes,
application station. BIR can’t wait to see what he does next!
Kenig + Alcone stocks more than 70
Reach Ricky at info@kenigalcone.com, and
brands—some on an exclusive basis,
read the whole story at kenigalcone.com.
including Sigma Brushes, Flutter Lashes,
For more than a year, the Professional
Beauty Association (PBA) and Independent
Cosmetic Manufacturers and Distributors
(ICMAD) have been collaborating with the
Food & Drug Administration (FDA) to
create much needed modernized federal
regulations of the cosmetics industry. On
March 6, the FDA issued an unforeseen
public letter criticizing these organizations
and their ongoing efforts. In response to the
FDA letter, PBA and ICMAD offer the
following statement:
“We are disappointed with the FDA’s
letter stating that they have precipitously
decided to discontinue negotiations with the
cosmetics industry regarding legislation to
modernize national cosmetic legislation. Our
industry organizations met in good faith for
over a year with the FDA, and were diligently
working to reach a framework, which we still
hope to achieve, that would be the basis for
a new legislative initiative,” said Pamela Jo
Busiek, ICMAD president and CEO, and
Steve Sleeper, PBA executive director, in a
joint statement.
The FDA (in its letter to the industry that
was released on March 6) mischaracterized
the cosmetics industry’s position and
misleads the public regarding the basis for
negotiations breaking down, citing issues of
safety and limitation of the FDA’s
enforcement authority.
In response to these allegations, PBA and
ICMAD stated that no one has a greater
interest in the safety of its consumers than
the cosmetics industry. The beauty industry
believes a transparent beauty industry
produces superior products that protect
consumers and professionals. PBA and
ICMAD sincerely hope that the FDA will
reconsider its position and reopen this
important dialogue.
A more detailed response addressing
specific points raised in the FDA’s letter will
be available shortly. PBA and ICMAD support
the statement made by their affiliated
organization, the Personal Care Products
Council, on March 6, 2014. Reach Myra
Irizarry Reddy, PBA director of government
affairs, at 800-468-2274 or
myra@probeauty.org.
ICMAD Board Member Craig Weiss,
president of Consumer Product Testing,
testified on March 25 during the FDA
hearings on modernizing over-the-counter
drugs. On behalf of ICMAD, he offered the
following comments. While commending
the FDA on its initiative to modernize and
streamline the Monograph proceedings,
Craig noted the importance of completing
and finalizing open monographs. He strongly
urged the FDA to provide clear guidance on
the required safety and efficacy of data
needed to facilitate the ingredient approval
for new OTC drugs, as well as to maintain
approval of new ingredients by therapeutic
class, rather than adopting the review
required for NDAs. He further urged the FDA
to revisit the pending TEA applications and
establish procedures to move these along
more efficiently, stressing the importance of
these products to consumers. Reach Pam
Busiek, ICMAD president/CEO, at 800-3342623 or pbusiek@icmad.org. Visit icmad.org.
The horses are out of the barn, as
professional companies ready their
e-commerce strategies as quickly as possible,
following Beauty System Group’s launch of
loxabeauty and the expected launch by the
other major distributor shortly. Now, Sexy
Hair has launched its e-commerce and
digital platform on sexyhair.com. The site
redesign offers easy navigation, detailed
product descriptions, hair care education for
both stylists and consumers, a page
dedicated to styling videos and a new salon
referral option at check out that awards a
15% commission to salons and stylists.
“Sexy Hair takes pride in offering
consumers and stylists innovative products
that provide solutions,” said Jennifer
Weiderman, vice president of marketing and
education. “Launching commerce was a
natural next step, as we now offer all of the
Sexy Hair products at the convenience of
one click. We will also showcase videos and
tips on how to use our products and present
the exciting things happening with the brand.”
While it is easier than ever to access upto-the-minute beauty products and trends
through digital and social media, many
consumers and stylists can feel overwhelmed
by the sheer volume of information, resulting
in questionable hair care practices. Sexy Hair
offers a stylish remedy through the new
website and a series of public service
announcements highlighting Style Disaster
Days, or “SDDs” via youtube.com/sexyhairtv.
The lighthearted spoofs rolled out on April 1
to spread awareness socially of Sexy Hair’s
new e-commerce capabilities and dedication
to hair care education. To celebrate the
videos, Sexy Hair is releasing a limited-edition
SDD Prevention Kit only on sexyhair.com.
Additional resources and increased
functionality will be added to the site over
the course of the year including an expanded
beauty blog, video styling lessons, a seasonal
trend report and more.
MINT replaces BRIC. In export trends, the
BRIC countries (Brazil, Russia, India and
China) have been targets for U.S. companies
wishing to fill the high demand for U.S.
goods. Today, the new hot countries for U.S.
exports are the MINT countries—Mexico,
Indonesia, Nigeria and Turkey.
Congratulations to Sanek Neck Strips,
which is celebrating its 90th anniversary
“Sanek is a brand that barbers and stylists ask
for by name,” says Dan Hnilicka, marketing
manager for Graham Beauty. “We’re proud
to be part of a brand that is such a mainstay
in the beauty industry, and we take equal
pride in the fact that the product always has
been—and is still—made in the USA.” Reach
Dan at 920-490-5303 or
dhnilicka@littlerapids.com. Visit
littlerapids.com.
News continued on page 4
APRIL 2014 3
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News continued from page 3
Dwight Miller, internationally acclaimed
World Master hair designer, educator, artistic
director and salon owner, will receive the
2014 Lifetime Achievement Award during
the North American Hairstyling Awards
(NAHA). The award is NAHA’s highest honor,
recognizing
exceptional
contributions to
the advancement
of the hair and
beauty industry
and is limited to
licensed salon
professionals.
Dwight is also a
past NAHA
Dwight Miller
Artistic Director
of the Year winner.
Honorably discharged from the Marine
Corps in 1964, Dwight chose a career in
professional beauty. Now celebrating 50
years in hair, he has been at the root of
every major change in hair fashion and
technique, such as the Sculpture Pin Curl of
Marinello-Comer in Hollywood to his stack
perm in the ’70s, to many trends throughout
the ’80s, ’90s and the present. Today, as
owner of Salon Santa Fe in Santa Fe, NM,
and co-founder of VLVT Salon/
Academies, Dwight encourages stylists to
do what they love and to keep bringing their
creativity to life.
Dwight also participates in charitable
initiatives, spearheading Boston Children’s
Hospital ‘HAIRraising’ fundraiser and has
raised more than $200,000 within the
salon/hair styling community. His lifelong
hard work, spirit and generosity have
solidified him as an icon in the professional
beauty industry.
Dwight will be honored during the NAHA
Awards Ceremony on July 13 in Las Vegas as
part of NAHA’s 25th Anniversary Celebration.
Past recipients include Michael O’Rourke
(2011), Beth Minardi (2010), Vivienne
Mackinder (2009), Martin Parsons (2008),
Yosh Toya (2007), Michael Gordon (2006),
Sam Brocato (2005), Horst Rechelbacher
(2004) and Robert Lobetta (2003). For more
information, visit probeauty.org/naha.
Congratulations to NovaLash, Inc., which is
celebrating its 10th anniversary. When she
started the company, CEO Sophy Merszei
couldn’t imagine how industry-altering
NovaLash would become. “I wanted to bring
back the glamour and femininity of ’50s and
’60s false eyelashes in a way that would not
scare women,” the biologist and cosmetic
chemist says.
The journey was not easy. “For our first
five years, the public was just not ready for
false lashes,” Sophie reminisces. “We knew
they were the next big trend in beauty, but
educating consumers and the industry about
the health and safety of the service took
many a sleepless night.” To do that, Sophy
developed product safety testing, added a
physician-developed lash application course
and a beauty
school textbook
for eyelash
extensions.
Today, the
global distributor
of eyelash
extension
products has
expanded to more
Sophy Merszei
than 40 countries.
Most importantly
to Sophy, NovaLash has brought profitable,
rewarding careers to thousands of
professionals, as more women than ever
before are opening stand-alone lash salons.
To help them, the NovaLash Signature
Studios program provides training and
licensing, business support and reduced
prices on NovaLash’s premium products.
In 2007, the company won the ICMAD
award for cosmetic innovation of the year. In
2010, Sophy was named National
Association of Professional Women’s VIP
Woman of the Year.
Says Sophy, “Before I started NovaLash,
the focus was only on hair, skin and nails.
Ten years later, when I walk down the aisles
of a beauty trade show and see all the
booths dedicated to lash products, I feel like
I made a difference in the history of fashion
and beauty.” Reach Sophy at 866-430-1261 or
sophym@gmail.com. Visit novalash.com.
Congratulations to the Independent
Cosmetics Manufacturers and Distributors
(ICMAD) on its 40th anniversary of
representing independent manufacturers and
distributors in order to encourage small
business to remain a viable segment of the
cosmetics, skin care and fragrance industry.
Entrepreneurs from seven small companies
created ICMAD in 1974 to ensure that
regulators and legislators proposing new bills
or rules for the beauty industry consider
their effect on small business and the
people who build them. Forty years ago,
those seven pioneers understood the
importance of small business as the engine
of both jobs and innovation. The founders of
ICMAD also expected the organization to
promote “the highest standards of safety
and ethics in the manufacture and
distribution of cosmetics and allied products
and services.”
Forty years later, ICMAD continues to
represent, advocate and educate its 700
member companies. “Looking forward,
ICMAD will continue to find ways to help
our members by representing, educating and
fostering the growth and profitability of
entrepreneurial companies in the cosmetic
and personal care industries worldwide,”
stated Pam Busiek, ICMAD president/CEO.
To learn more about ICMAD’s benefits for
members, reach Pam at 800-334-2623 or
pbusiek@icmad.org. Visit icmad.org.
Stéphane Legros, owner of Cheveux le
Salon, educator and editorial stylist, is the
newest member of the Sam Villa ArTeam.
He has an effective way of looking at
collections/runways and markets in the
United States, Canada and Europe, as well as
a talent for spotting nuances and adapting
them to techniques and artistry to create
new and fresh results. Reach Lya Navarra,
sales promotion manager, at
lya@samvilla.com. Visit samvilla.com.
News continued on page 21
4 APRIL 2014
The Multicultural Report
F
ashion Fair Cosmetics, the world's largest
black-owned cosmetics company, has a new
president, Amy S. Hilliard. She will be
responsible for leading the company's
marketing, sales, operations and retail
partnerships. Amy has experience in marketing,
business development, general management,
strategic marketing, new product development,
advertising, public relations, acquisitions,
manufacturing and retail merchandising. Prior to
joining Fashion Fair, she served as the CEO,
president and founder of The Comfort Cake
Company, LLC and The Hilliard Group, Inc.
Amy has also held senior leadership roles at
L'Oréal for the Soft Sheen Products division,
Burrell Communications Group, The Pillsbury
Company and The Gillette Company. She has
a Master of Business Administration from
Harvard Business School and a Bachelor of
Science from Howard University. She serves on
the Board of Trustees at Howard University.
SoftSheen-Carson Magic Shave, a line of
African-American men's shaving and grooming
products, has teamed up with actor Lance
Gross of Tyler Perry's latest big screen hit
"Temptation", and NBC television's upcoming
series "Crisis,” to launch the "Magic Shave With
A Purpose" campaign. Lance abstained from
shaving in order to raise awareness and support
for the Steve and Marjorie Harvey
Foundation. Throughout the Shave With A
Purpose campaign, 5% from every purchase was
donated to the Foundation, which is dedicated
to ensuring that the needs of children are met
through support of community-based
organizations that foster excellence in the areas
of health, education and social well-being
within urban and ethnically diverse
communities. During the campaign, Lance
shared his journey on social media, growing out
his beard and posting weekly pictures of his
progress. Lance's friends and fans were
encouraged to join the movement and shared
photos growing out their beards for charity or
an important cause. To join the conversation,
go to facebook.com/Magic or Twitter using the
hashtag #shavewit.
Whole Foods is building a new store in
Chicago's Black Englewood neighborhood. It is
the most recent move by a major grocer to tap
by Lafayette Jones
into the best opportunity for expansion:
underserved black communities. The growing
competition between Walmart, Walgreens
and now Whole Foods to go into these socalled shopping deserts makes perfect sense to
those who have seen the research. According
to Target Market News’ 2013 report, "The
Buying Power of Black America," black
households have long been bigger spenders
than white consumers. Whole Foods recently
opened a 21,000 square-foot store in Detroit,
which co-CEO Walter Robb said was
exceeding all expectations.
Bestselling author Isabel Valdés believes
wholeheartedly in the power of in-culture and
share-of-heart marketing. Her book, Hispanic
Customers for Life: A Fresh Look at
Acculturation, explores the present Hispanic
generational crossover, providing insights, data
and tools to manage the generational and
acculturation differences among U.S. Hispanics,
immigrants and their U.S. born offspring.
The book shows how the U.S. Hispanic
market is shifting from a majority of customers
who are unacculturated to a majority who were
born in the United States and are melding the
two cultures together in ways that make them
an unprecedented marketing challenge. The
Hispanic market is experiencing its most
important socio-demographic and cultural shift
since its emergence as a powerful and distinct
U.S. market segment. Isabel, a marketing expert,
is recognized as the creator of the “In-culture”
marketing approach.
A lecturer and public speaker, she has been
studying and writing about the Hispanic market
for more than 20 years. Her earlier books,
Marketing to American Latinos, A Guide to
the In-Culture Approach, Parts I and II, are
classics used in many universities around the
country and on the bookshelves of most
multicultural marketers. The growing segment
of the United State-born Latinos poses unique
business, marketing and communications
challenges and opportunities. Isabel describes
how to target them successfully for marketers
of all kinds of products and services. She notes
that there are two basic marketing platforms
for Hispanics born in the United States: The
young “millennial Latinos”, the second-
generation youth market, children, teens and
young adults born to foreign-born parents. The
second group includes “traditional Latinos”—
those born to Latino families that have been
U.S. citizens for two or more generations. By
2016, it will be a different Hispanic market
altogether, as the vast majority of Hispanics
ages 20 to 29 will have been born in the United
States. These Hispanic “twentysomethings” will
constitute a significant market segment of
people well-acquainted with U.S. culture.
However, as Isabel emphasizes, they are, “often
born to at least one parent who was foreign
born,” thus, straddling two cultures.
In an important departure from the usual
ways of viewing this market, Isabel segments it
by age and generation, highlighting the waves of
acculturation per segment, simplifying a
complex marketing landscape by helping
marketers understand how different levels of
acculturation change Hispanic consumer
expectations and hence their responses to
marketing messages.
Miss Jessie’s Quick Curls weightless
spiraling cream is a no-fuss lightweight
conditioning styler that activates a quick,
lightweight, frizz-free, smooth curl. The freshly
scented formula is blended with the essence of
ginger flower and lime fruit. You can also use it
for finger-styling relaxed hair and as a rescue
remedy for botched, over-processed hair
(8 oz./SRP $32.00). Visit missjessies.com.
Isabella’s Own Sulfate Free Shampoo is
formulated to cleanse natural hair without the
harsh effects of sulfates, to prevent the loss of
natural oils from the hair shaft and scalp. The
product contains grape seed extract and
astringents infused with fatty acids to leave the
hair with a soft, silky texture, as it combats
dryness (32 oz./SRP $59.95). Visit
bronnerbros.com.
Lafayette Jones is CEO of SMSi-Urban Call
Marketing, a promotion and marketing
company, and publisher of Urban Call custom
publications. Contact him to share
your multicultural news with
Beauty Industry Report at
336-759-7477 or
president@smsi-net.com and visit
smsiurbancallmarketing.com.
APRIL 2014 5
The Beauty Industry Report Visit bironline.com
ISSE forecasts busy year in beauty
concept through submission. The NAHA Stage
headliners included Nick Arrojo; Faatemah
Ampey and her “Retro Evolution!;” Kaz Amor,
Andrew and Sky Fu, who presented “Your
Portfolio to NAHA;” Main Entrance Artists
Berry Bachen and DJ Riggs presenting “Ahead
of the Trend;” Martin Parsons, who showed
long hair styling; Maryl Velbeck, who
presented “Practical Magic;” Palma
N’Sheluvitz, who featured “Designing Hair with
Color for NAHA;” The Teals (Ryan and
DeannaLyn), who shared their “Mastery
Collection;” and Steve Elias, who presented
the “2014 NAHA Collection.”
Lisa Yamasaki created an oceanic fantasy on the Main Stage.
T
improvements helped get attendees onto the
he 2014 salon trade show circuit for
show floor promptly and efficiently each day.
licensed beauty pros kicked off with the
With education as a top draw, ISSE Long
annual International Salon and Spa Expo
Beach featured more than 150 complimentary
(ISSE), produced by the Professional Beauty
learning sessions, covering all aspects of hair,
Association (PBA), at the Long Beach
nails, makeup, skin care and wellness.
Convention Center. This legacy show has
Center stage headliners included Mike Karg
evolved from a hair event into a complete
creator of Mike Karg DryhairCut; Lisa
beauty bonanza for professional hair, nails,
Yamasaki, who featured the Ocean & Tokyo
cosmetics, esthetics, wellness, massage and
Collection; Martin Parsons and his Magic of
advanced education.
Long Hair; the Raul Martez Team, which
PBA streamlined the check-in process this
presented its new collection, “TheCompass;”
year, making for easier and faster entry for the
the Sassoon Academy’s Spring Summer
40,000 attendees. New and improved
Collection and Theodore Leaf, who presented
attendee check-in processes, including online
“How to be Your Own
ticket activation and a PBA
YouTube Sensation.”
members-only check-in
The North American
line, sped up the entry
Hairstyling Awards
process and eliminated the
(NAHA) Stage featured
long lines and wait times
past NAHA winners and
of years past. Regular
multi-category finalists in
posts on social media
an intimate setting where
platforms also helped
attendees learned up
guide and direct attendees
close and personal how
to the correct check-in
to take a winning
and credential check
PBA’s Toni Davis congratulates Aveda on their
NAHA collection from
locations. These
award for Best Island Booth.
6 APRIL 2014
Cailyn Cosmetics won first place for Best
Linear Booth.
Awards for top booths spark competition
Many companies launched new and/or
expanded booths at the 2014 ISSE. From
layout and signage updates to complete
makeovers, firms invested in their images.
To recognized their efforts, ISSE Long
Beach awarded top honors for booths in
several categories. Booths were judged on
corporate branding, product presentation,
exhibit personnel and booth design.
Winning booths at ISSE Long Beach 2014
included:
• Best Island/Peninsula Booth: Neuma (first
place), Herbalosophy (second place), Earthly
Body/Marrakesh (third place).
• Best Island Booth: Aveda (first place),
Brazilian Blowout (second place),
Moroccanoil (third place).
• Best Linear Booth: Cailyn Cosmetics (first
place), It Factor (second place), Pedi Princess
(third place).
Neuma won best island/peninsula booth.
PBA Beauty Bar offers deluxe samples
In 2014, PBA introduced the PBA Beauty Bar.
This new program allowed attendees to handselect five deluxe product samples from select
ISSE exhibitors in exchange for a donation to
the PBA Disaster Relief Fund. Participating
exhibitors included Aveda, OPI, Orly,
Repêchage, Rusk and PBA. In its debut year, this
new beauty initiative raised approximately
$4,000 for the PBA Disaster Relief Fund, which
was founded in 1955 to provide financial
support to salon professionals following the
devastation of a natural disaster. Monies
The new Beauty Bar let attendees sample
products in exchange for a donation to the
PBA’s Disaster Relief Fund.
allocated through the Fund are intended to help
professionals meet immediate financial needs,
such as purchasing food and clothing and paying
bills. The PBA Beauty Bar is PBA’s newest
charitable program in its continued effort to
give back to the professional beauty industry.
High energy, new products
Beauty Industry Report (BIR) spent two and a
half days on the show floor to bring
you the news and the newest
products. Here’s an overview.
Daniela Sacchi, owner/president
of Elin Bianco, has moved her company’s
“With the extensions, we saw a need for a
headquarters from Canada to Beverly Hills. She
line that does it all—offers different application
told BIR, “We chose Los Angeles as our new
home base because of the vast market potential methods and longer lengths at an affordable
price,” explained Jackie.
and opportunities to expand our business.”
The Heatbrush Pro is an all-in-one, ceramic
The Elin Bianco hair care line features six
round brush that heats up to
natural essential oils.
dry, brush, straighten and curl
Designed to repair dry,
hair. Great for in-salon styling
damaged, frizzy hair, it
or retailing, the brush also
consists of five products.
adds volume, shine and
They include Treatment
condition (SRP $165.00).
Mask (500 ml/SRP $60.00),
The Emily mannequin is a
Treatment Serum (115 ml/
more affordably-priced
SRP $56.00); Treatment
version of the best-selling
Shampoo (300 ml/SRP
Emma mannequin. What stays
$36.00), Treatment
the same with Emily is Emma’s
Conditioner (300 ml/SRP
quality virgin European hair
$36.00) and Hair Perfume
and natural hair growth
(55 ml/SRP $54.00).
Daniela shared, “We
BIR’s Mike Nave checks out new pattern, making her ideal for
emphasize the restorative and
Hair Perfume from Elin Bianco. color classes! (list $39.99).
After 30-plus years, HairArt
repairing qualities of our brand,
revealed a new logo that plays off of the
particularly the use of six essential natural oils
original design in an updated color and fresh
in our Treatment Mask and Treatment Serum.
font. Said Jackie “We wanted our new look and
We chose a soft, clean feminine fragrance and
branding to reflect our groundbreaking
elegant bottles and packaging to complete the
technology. The logo is a proud representation
luxurious nature of our brand.”
of that and works well with the modern look of
Daniela added, “We currently are distributing
Invisi-Tab and House of European Hair. The
our products either ourselves directly to salons,
booth reinforces our stance of bringing new
through distributors and to upscale beauty
technologies to the professional salon arena.”
stores. We have just launched on the West
Reach Erika Rodriguez, sales rep, at
Coast, so we are looking to follow a similar
erika@hairartproducts.com. Visit
model, but our goal is to focus on using
hairartproducts.com.
distributors. I invite distributors who are seeking
Halo Couture Extensions introduced The
something new, especially products that can
Fall, a top piece that securely clips to the top
help repair dry, damaged, frizzy, hair, to contact
of the head to give instant height, volume,
me.” Reach Daniela at daniela@elinbianco.com.
length and coverage. It helps to conceal roots,
Visit elinbianco.com.
grays or thinning hair. The piece is a nonAt the HairArt exhibit, Jackie Yu, president
damaging hair extension that can blend within a
and founder, debuted the company’s new logo
woman’s natural hair rather than wearing a full
and branding. He also showed a full line of
wig. It is easy to apply and
European hair extensions, the new HairArt
comfortable. Each Fall is
#H3000 HeatBrush Pro and the new Emily
100% Remy human hair,
mannequin, a more affordable version of the
completely hand-tied
firm’s best-selling Emma mannequin.
and a very high
The HairArt Extension System has been
quality. The Fall is
upgraded to put quality and variety at stylists’
a salon exclusive
fingertips. They feature 100% premium Remy
product and
hair in five different application methods (list
sold in
$14.00 to $300.00).
professional
settings only
(SRP $540.00).
Contact Brent
HairArt launched the HeatBrush Pro.
The Fall by Halo Couture.
Owens,
ISSE cont. on page 8
APRIL 2014 7
The Beauty Industry Report Visit bironline.com
ISSE Long Beach cont. from page 7
president, at brent@halocouture.com. Visit
halocouture.com.
Root cover up products are hotter than
ever. At the show, Emi Kamiya, U..S brand
manager, introduced Root Vanish by Kazumi,
a gel-based formula that instantly hides roots
and grays with an easy, mess-free swipe of the
click pump brush applicator. Once dry, the
non-permanent, all-natural colorant leaves a
radiant finish that is soft to the touch and
does not transfer—even in high humidity or
sweat. Created in Japan and color designed in
Beverly Hills, the product leaves no residue, is
fragrance-free and is blended with 22 Asian
botanicals to treat and hydrate the hair and
scalp. The brush applicator holds 100 pumps—
approximately 40 to 60 applications. Colorists
can also color on top of it.
Emi told BIR, “Root
Vanish is available on
amazon.com; however, the
company is looking into
alternative distribution
methods
following our
success at ISSE.”
New Root Vanish by Kazumi She added,
“Kiwabi, Inc. will
hides roots and grays.
be launching an
at-home grays and roots camouflaging
treatment line under the Root Vanish brand in
late Q2 of 2014. The color will last 2 to 3
weeks.” (SRP $48.00). Reach Emi at salesusa@kiwabi.com. Visit kiwabi.com.
YouVeeShield, LLC launched a disposable,
inexpensive, protective shield that blocks
99.9% of the UV light emitted during the
curing of gel manicures and pedicures. The
shields are dispensed from a tissue-like box,
making it easy to access for the nail technician.
The nominal cost can easily be incorporated
into the price of the manicure, especially for
customers who have a photosensitivity or do
not want any UV exposure. Shields are sold in
boxes of 20 (list $40.95) and 80 (list $90.95).
For more information, reach Renee Albera,
president, at 650-600-8124 or
youveeshield@gmail.com. Visit
youveeshield.com.
At Johnny B. Haircare, Socrates Real,
project manager, featured the brand’s new
Johnny B. Talc. He said, “Barber's talc is one of
the most common items used in barber
8 APRIL 2014
segment featuring the Whisper, Orbit and
shops/hair salons. Because of this,
Shattered Collection. Reach Scruples' coour customers asked us to add a
president and director of marketing/
talcum powder to our product line.”
advertising, Tracy Liguori, at 800-457-0016 or
Johnny B. Talc is used to hide
tracy@scrupleshaircare.com. Visit
nicks and blemishes after shaving, to
scrupleshaircare.com.
soak up excess moisture and to
After marketing hair extensions
minimize skin chafing. It is lightly
for 8 years, Chris Volek’s
scented with an Aqua di Parma
Dreamcatchers International
fragrance (7 oz./SRP $20.00).
debuted its hair care line, which is
Reach Socrates at 323-201-6280
formulated to moisturize hair
or sreal@johnnybhaircare.com.
Johnny B. launched Talc.
extensions. The line includes
Visit johnnybhaircare.com.
Shampoo (10 oz./SRP $15.00), which leaves
LaVaque Professional showed an
the hair almost conditioned once rinsed, an
interesting manicure aid. Juliana Roy,
Intense Conditioner (10 oz./SRP $15.00) that
managing sales rep for the brand, told BIR,
leaves the hair soft and easy to manage, a
“Our Thumb Palette features a rectangular
stainless steel plate connected to an
adjustable ring, making it a portable, handsfree color palette that’s easy to clean and
makes it easy to create custom colors, and to
mix pigments and glitters. Simply put a little
nail color or pigment onto the palette, and
you’ll have all the colors you need for your
client at your fingertip.”
The patent-pending Thumb Palette is
available with Mini Spatula with spoon and
Full Spatula with spoon as the FingerNailFixer
Combo (combination of all 3 items) (list
Dreamcatcher’s Chris Volek shows BIR’s Mike
Nave his new extension care line.
$12.00). The Thumb Palette is being launched
for distributors, and private labeling is also
Leave-In Treatment (SRP $17.00) and
available. Reach Juliana at 888-997-5825 or
Conditioning Oil (SRP $17.00). Products are
sales@lavaqueprofessional.com. Visit
paraben- and sulfate-free. The company offers
lavaqueprofessional.com.
a free liter with every case of shampoo and
conditioner and a free 5-oz. with the Leave-In
Treatment and Conditioning Oil. At ISSE, the
company offered a 4-pack sample. Reach Chris
at chris@dreamcatchers.com. Visit
dreamcatchers.com.
LaVaque’s Thumb Palette is a portable,
hands-free color palette.
Scruples debuted a new booth, the
reimagined Pearl Classic Collection and new
cuts, color and styles. Scruples director of
field education and the Scruples Academy
Amie Breckenridge Goltz, Design Team
member Katie Nielsen and Artist Chris
Venesky brought cutting, color and styling
techniques to life from the new Scruples
collections. Scruples International creative
consultant Charlie Price showed classic up
styling and an exciting three-party runway
EstheticsAmerica & Wellness expands
The EstheticsAmerica & Wellness Pavilion,
continued to grow in 2014, providing a
dedicated environment for skin care,
cosmetics, massage, wellness and the newest
treatments and education. CIDESCO Section
USA education was again offered and
continues to be a desirable option for many
esthetic professionals looking to continue
their education. PBA aims to continue the
growth of the Pavilion for the 2015 show.
Esthetics America & Wellness had 80
exhibitors devoted primarily to spa, skin and
cosmetics. Eyelash products, including strip and
individual false eyelashes, eyelash conditioners
and growth products, dominated this area.
Exhibiting these types of products were Ardell,
Bella Lash Extensions, Evalash, Grande
LashMD, JB Lashes, Longmi Lashes, Love My
Lash, Minky’s Extend Your Lash, MD Lashes,
More Lash, Number 1 Eyelash, Nutraluxe
Lash, Rapidlash, Revitalash and Wink.
MD Lashes/MIA Lashes debuted Real
MINK Fur Strip Lashes, which feature lighter
and softer hairs than regular false lashes to
create a more natural look. They’re available in
four styles, can be reused several times with
proper care and come in a beautiful box to
keep them safe (SRP $55.00). Visit
mdlashes.com.
Wink used ISSE to launch its first product—
Wink All-Natural Eyelash and Eyebrow
Growth Enhancer. Over time, lashes and brows
thin. Wink works by stimulating dormant lash
BIR’s Mike Nave with Jason Freeman,
founder/CEO of Bio Creative Labs.
and brow follicles to grow, while conditioning
and strengthening the active follicles. This
means Wink gives you more lashes and more
brows, rather than just increasing the length of
existing ones (though it does that too,
increasing the length by 10 to 20% on average).
The product is hypoallergenic and safe for
use on the top and bottom lash lines, as well as
brows. It is great for mature clients who want
the lush look of full lashes and brows without
the side effects or high price tag of other
treatments (3-month supply/SRP $39.00.)
Interestingly, the company was founded by
two MIT students, who were frustrated with
the products on the market. “We put our heads
together and set out to create the product we
were seeking,” said Megan Cox, CEO/founder.
“Now, we are dedicated to solving women’s
toughest beauty problems with proven science.”
Sassoon ‘Originals’ gather for Mash-Up
On Sunday after the show closed, BIR
stopped by A MASH-UP Sassoon Reunion
to catch up with some of the Vidal
Sassoon “originals,” who were in London in
the early ’60s with Vidal and took part in
the British invasion of America.
The
evening was
filled with
stories.
Christopher
Brooker,
Sassoon’s
original
Beverly Sassoon, Tony
international
Beckerman, Eden Sassoon.
artistic
director, flew in from France to share how
it all began and what defined the craft of
haircutting that made Vidal Sassoon a
global revolution.
“We need to keep this alive,” Brooker
said. “We all share the same dream.”
The group paid
tribute to the late Roger
Thompson, also an
international artistic
director, who was the
first to lead the team of
British crimpers that
Mark Hayes
defined the Sassoon
style of geometric cutting in the early ’60s.
Also acknowledged was the late Robert
Edele, who came to the United States with
Tony Beckerman to build the Vidal
Sassoon Cosmetology Centre and
Academy in San Francisco in the early ’70s.
It became
the pipeline
for Sassoon
stylists
who
created the
wave of
Sonya Dove, Teri Donnelly,
Dwight Miller, Charlet Pelissier. American
trained
hairdressers cutting hair the Sassoon way.
Mark Hayes, the current Vidal Sassoon
international artistic director, talked about
when he was a Junior at the London salon.
“Vidal came in the back room at the
salon and sat down to talk with the
Juniors,”
Hayes
recalled. “He
said, ‘Now I
can talk to
the real
workers.’” At
that moment, Fernando Romero, Sally and
Henry Abell, Angus Mitchell,
he realized he
Alan Bush, Jet Rhys,
was working
Christopher Brooker, Kenny
Berk, David McCann, Graham
for an
Breckwell.
extraordinary
man—not just a company.
Also at the event was Beverly Sassoon,
the woman who was beside Vidal as he
built his hairdressing empire, along with
Vidal’s daughter Eden Sassoon. Beverly
said, “I feel a revived energy for this
beloved industry. All of you were a part of
the mosaic that creates Vidal’s legacy.”
Teri Donnelly, one of the first graduates
from the Vidal
Sassoon School and
Academy in San
Francisco in 1974,
recalled the
impression of such
fantastic talent from
her beginning years
Christopher Brooker
that inspired her
long, rewarding career in teaching. She said,
“So many of us have trained and changed
our industry through the vision and passion
of Vidal Sassoon.”
“Tonight is about keeping the dream
alive, the mind set and most of all the
standards that made us all great,” said Tony,
who started the gathering with the notion
of getting some of the old gang together
for a drink. Then, the whole idea exploded.
Tony produced the event with cosponsors Jim and Cheryl Markham,
owners of ColorProof Evolved Color
Care; Bangstyle.com, an online image
community; and Atar Gold, a natural
fragrance.
For MASH-UP—London, the group will
return to the city where the Sassoon
revolution started on October 11 during
Salon International 2014. Visit
themash-up.net.
ISSE cont. on page 10
APRIL 2014 9
ISSE Long Beach cont. from page 9
left top: Martin Parsons works his styling magic. Top center: George Huerta, co-founder of KollagenX, with BIR’s Mike Nave. Mike with Kellie and
Greg Serrault, founders/owners of Ageless Beauty. bottom right: Mike (center) with Moroccanoil’s Jay Elarar, director of sales North America, and
Safir Shnayderman, vice president/sales, North America. bottom center: Jennifer Matuga, Repechage’s West Coast director of education, with Mike.
winknaturalcosmetics.com, through direct mail
She told BIR, “We created the product for
catalogs and at several salons throughout the
our own use through our own research. We
United States. The product has spread like wild
started this company with our own (meager)
fire through word of mouth. The product has
savings—literally the savings bonds we saved
the margins to sell through distribution, so if
from childhood—and just launched in August
you’re looking for this type of product, give
2013. From August through December 2013, we
them a call right away. Plus, Megan graduates
acquired more than 7,000 happy customers
from her undergraduate program in June, so
with $0 marketing budget. This product has
give her a call to congratulate her. Reach
spread like crazy because it actually
Megan at megan@winknaturalcosmetics.com.
works. Miguel and I (the two
Visit winknaturalcosmetics.com
founders) are dedicated to providing
At Repechage, Lydia Sarfati, CEO/
extreme customer service to both our
founder, told BIR, “We featured the
individual customers and salons. We
Repêchage Lamina Lift Mask. This thin layer
are looking to expand this
mask provides a fuss-free approach to skin
company and product line
care, and serves as the
rapidly. In fact, we have
perfect complement to
created our second
salon and spa services. It is
product—a 2-in-1 brightening
also a beautiful
and firming eye cream,
formulated around powerful Wink natural lash and brow growth accompaniment to clinical
enhancer was created by two MIT services, such as postgold peptides.”
Currently, the products are students. Their next product will chemical peels,
debut shortly.
microdermabrasion, laser
available online at
10 APRIL 2014
and waxing. Made with an organic blend of Eco
Cert seaweeds, orange water, aloe vera and
natural botanicals, the Lamina Lift Mask
provides instant soothing, cooling, and
moisturizing effects. It makes the perfect
service upgrade!”
She stated, “There are some professional
beauty centers that are seeing up to 30,000
clients annually, but only 2,500 of those
customers are venturing into their skin care
services. We created the Repêchage Lamina
Lift Mask as an introduction to skin care. It’s
also perfect for massage clients and for men in
salons or barber shops. For clients waiting at
the shampoo bowl, just apply the mask and
leave on for 5 to 20 minutes for instant
rejuvenation, (1 package contains 50 masks/list
$100.00). Visit repechage.com
At Nutra Luxe MD, president and founder
Peter Von Berg introduced the Nutra Luxe
MD Laser Hair Restoration device, a laser
designed to treat alopecia areata, a hair
thinning and hair loss condition in men and
women. The unit consists of 300 Cold Level
Laser Diodes in combination with 225 Red
Light LED, divided into five Laser panels that
are mounted on a movable stand for easy
placement and use in a salon or hair clinic
environment. The system comes with a Hair
Scalp scope with tablet to analyze conditions
and record treatment progress, as well as a set
of Intensive Hair Treatment solutions that
enhance the results of the Hair Laser
treatments. The complete system is available
for a monthly lease of $275.00 for a 24-month
term. Contact Peter at 239-561-9699 or visit
nutraluxemed.com.
Competitions continue to grow
For the first time, ISSE hosted the Major
League Barber’s Hot Hands Barber Brawl
competitions. ISSE Long Beach competitions
kicked off with the Barber Brawl. Categories
included Original Tag Team–Design and Color;
Conservative—Basic Haircut; Fastest Barber in
the World—Bald Fade; and Shear Crazy—No
Machines, Just Shears. Winners received an
array of tools and products to enhance their
barbering careers. For a list of winners, visit
probeauty.org/competitions/isselb/.
Continuing the success from 2013, ISSE Long
Beach brought back its Hairstyling
Competitions in 2014. Open to students and
licensed professionals, the hair competitions
allowed individuals to show off their skills and
win cash and career prestige. For a list of all of
the winners, visit
probeauty.org/competitions/isselb/.
Scholarships continue the learning
Beauty education benefited from
generous donations at this year’s ISSE.
PBA’s Sally Beauty Scholarship Fund
received a $10,000 check presented by Jan
Roberts, director of corporate
communications for Sally Beauty.
In addition, scholarships totaling
$18,000 were presented, including 14
$1,000 scholarships awarded to high
school graduates with the desire to enter
the cosmetology profession. Eight $500
scholarships were awarded to current PBA
Beauty Professional/NCA members for
continuing education in the cosmetology
field. More than 300 applications were
received.
Steve Sleeper, PBA executive director; Keola
Ragudo, Sally Beauty Scholarship winner;
Jan Roberts, Sally Beauty Supply director of
corporate communications; Aerica Pena,
Sally Beauty Scholarship winner; and Scott
Buchanan, PBA Board Of Directors chair.
scholarships will be awarded to high
school graduates with the desire to enter
the cosmetology profession. Six $500
scholarships will also be awarded to
current PBA Beauty Professional/NCA
section members for continuing education
in the cosmetology field, such as at an
accredited advanced academy or for
attending education/training at industry
shows. Visit probeauty.org/scholarships,
sallybeauty.com or call 800-468-2274
From left: Steve Sleeper, PBA executive
director; Andrea Yocky, Minerva Beauty
Cosmetology Scholarship winner; Robert
J. Maconi, vice president of enterprise
sales for Millennium Systems
International; and Scott Buchanan, PBA
Board Of Directors chair.
“Sally Beauty is proud to have
supported PBA for the past 22 years by
providing more than $200,000 in
scholarships for cosmetologists,” said Jan.
Applications for the 2015 PBA Sally
Beauty Scholarships are now available. The
deadline for entry is November 14, 2014,
and the scholarships will be awarded at
the 2015 ISSE Long Beach. Seven $1,000
The 2013 Minerva Beauty
Cosmetology Scholarship winners were
also honored at ISSE. In 2013, Minerva
Beauty awarded five $1,000 scholarships to
students currently enrolled in an
accredited cosmetology program. These
winners were also honored at the
scholarship presentation by Bob Maconi,
vice president of enterprise sales from
Millennium Software, on behalf of
Minerva Beauty.
Learn more about scholarship
opportunities through PBA at
http://probeauty.org/scholarships/
development, after the show. He summed it up
like this: “ISSE numbers stayed strong this year,
and at the end of the day, most exhibitors
were happy with the buying professionals.
However, there is always room for
improvement, and in 2015, we are looking to up
the game. Stay tuned.” To reserve space for
the 2015 show before it’s too late, reach Eric at
800-468-2274, ext. 3431, or eric@probeauty.org.
Visit probeauty.org.
Next year’s ISSE returns to the Long Beach
Convention Center on January 24–26, 2015. For
more information and to exhibit or attend, visit
probeauty.org/isse.
The winners of the barbering competitions
celebrate their victory.
The NailPro Nail Competitions, sponsored
by NailPro Magazine, featured an array of new
and seasoned entrants. Winners were awarded
cash and/or prizes.
BIR caught up with Eric Horn, PBA’s
associate executive director/business
APRIL 2014 11
The Beauty Industry Report Visit bironline.com
IBS New York reflects vibrant beauty industry By Mike Nave
T
he International Beauty
Show New York (IBSNY),
presented by American Salon
magazine and owned by
Questex Media Group, drew
almost 63,000 passionate and
energetic beauty professionals
looking to advance their skills,
see the newest products and
mingle with some of the top
talent in the industry. Staged at
the Jacob Javits Center in New
York City, the show featured
about 500 exhibitors, including
top companies in professional
hair care, nail care, tools,
furniture, apparel and business
technology.
“We are thrilled with the
Celebrity stylist and NYC salon owner Ted Gibson brought his
turnout, energy and overall
creativity to the Main Stage.
vibe experienced at IBSNY this
Hair, Arrojo and Vidal Sassoon Academy.
year,” says Liza Wylie, vice president, events for
This year’s Main Stage performances
the Questex Media Beauty and Spa group. “Our
showcased some of the best talent in the
strong attendance led to record sales for the
industry, including Ted Gibson, Nick Arrojo,
exhibitors, and we were thrilled to welcome
Sam Villa, Kelly Cardenas, Martin Parsons,
back influential companies like Redken 5th
Lisa Yamasaki, James Harris, The Sassoon
Avenue and Farouk Systems to the show. The
Academy team and more!
sign up by exhibitors for our 2015 show was our
In addition, more than 100 inspiring classes
strongest yet, for both IBS and the
for professionals ranged from hair styling and
International Esthetics, Cosmetics & Spa
color correction, to nail design, to makeup
Conference (IECSC). We are proud to produce
events in one of the greatest cities in the world.” application to beauty basics. Also available were
valuable business classes, helping professionals
Added Dana Lupton, vice president,
increase their bottom lines through retail, client
International Beauty Shows/Questex Media
retention and social media. New Master Classes
Group, “IBS New York 2014 was a success for
with industry greats like Vivienne Mackinder
many exhibitors that have been a part of the
rounded out the offerings. Educational
show for the last several years. 2014 brought in
highlights included:
some fresh faces with a higher attendance rate
• Celebrity stylist Ted Gibson revealed his
and new retailers and distributors. The overall
techniques and beauty philosophy.
flow of the show was busier than 2013 and sales
• YouTube sensation Kandee Johnson
were up.” Reach Dana at 212-895-8237 or
educated on HD makeup techniques to be used
dlupton@questex.com. Visit questex.com.
on the bride and general client.
In addition to the return of Redken and
• Daughter of natural-hair pioneer Tulani
Farouk, the Pibbs family featured its Pibbs,
Kinard, Sakeenah Nzingha Kinard educated on
Turbo Power, Parlux and La Brasiliana brands.
Also exhibiting were Agadir, Andis, Amika, Alfa the use of non-chemical hair products.
• CND’s Lynn Cote provided insight into the
Parf/Pier Marco Group, Beauty & Pin Ups,
Vinylux Open Road Spring 2014 and CND
Conair brands, CND, Croc Tools,
Shellac product lines.
Herbalosophy, Obliphica Professional, Young
• Nick Arrojo revealed his pioneering scissor
Nails, Tweezerman & Alessandro, Rock Your
12 APRIL 2014
and razor cutting techniques for creating
customized shapes and textures.
• Barber Mario Tennyu featured clipper
cutting and fade techniques.
• Emmy Award winning makeup artist Eve
Pearl taught professional techniques ideal for
HD cameras.
• Master nail educator Jaime Schrabeck
shared her waterless spa pedicure technique
and massage techniques for the nail
professional.
• Jace Levine from MoPro showed owners
and managers how to create the most
optimized digital presence for salons.
Hairbrained Video Awards
The first annual Hairbrained Video Awards
party took place in conjunction with IBSNY.
The awards honored those outstanding filmmakers who captured the essence of the craft.
With an all-star judging panel, the winners were
selected from among more than 1,000
submissions. Gerard Scarpaci, cofounder of
Hairbrained, said, "Partnering with IBS allowed
us to create a world-class event worthy of our
nominees and those who came to support
them. The HVA crowd was brimming with
electricity and excitement for something new
and fresh. We couldn’t have been more thrilled
with the evening.” Winners can be found at
hairbrainedvideoawards.com.
On the show floor
The tool category was the largest on the show
floor. One company that stood out was Argan
Woman. It showed three Japanese-made irons
with features that made them very sellable.
The cordless flat iron retains a true 435°F for a
minimum of 45 minutes. It’s available in black,
white, silver and pink and comes in a travel box
(SRP $240.00).
The AutoCurl is similar to the hot BaByliss
MiraCurl, but with enhancements that include
an LCD digital display screen, a digital button
control, heat-resistant soft silica gel to eliminate
the burning of the scalp, a v-shaped opening
that allows more hair to be curled each time,
three steam holes to release heat when the
temperature is too high for the type of hair and
an automatic shutoff (SRP $295.00).
GammaPiu launched the Relax Hair Dryer.
Pier Marco also is the exclusive master
distributor for Italian-made GammaPiu hair
creating
dryers. At the show, they featured the Relax
thicker,
model, which combines powerful airflow with a
fuller hair,
low noise level (SRP $169.00). For information
while it
about the dryers and/or distribution
opportunities, contact Exit Ltd. at 908-474-5229 moisturizes, smoothes
frizz and adds silkiness. It
Pier Marco also distributes Obliphica
is packed with vitamins,
Professional, which featured its luxurious sea
antioxidants and AG's
berry-rich products
exclusive Colour And
that rejuvenate hair
Radiance Enhancing
from the very first use.
The company’s team of Complex to protect color
from UV rays, as it
celebrity, editorial and
protects against heat styling,
salon stylists—Artistic
humidity and aging.” Reach Samantha at
Director Sacha
888-694-8866, ext. 110, or
Quarles, plus Joe
Santy, Edwin Fontanez sshamash@aghair.com. Visit aghair.com.
Newton Luu’s LeChat featured its new gel
and Joshua Barrett—
polish collection, Perfect Match Sugar Me Up.
presented “Wearable
The six colors include Rock Candy, Mint Jubilee,
Luxury,” featuring
Lollipop, Lemon Drop, Cotton Candy and
classical hairdressing
Spearmint (.5 oz./SRP $31.90). Matching Dare to
techniques that
Wear Nail Lacquer is also available (.5 oz./SRP
produce beautiful,
$6.50).” Reach Carlos A Torres, assistant sales
sellable styles (left).
The company also gave executive, at carlos.torres@lechatnails.com. Visit
lechatnails.com.
out tens of thousands
Grande Naturals’ CEO/founder Alicia
of samples of its
Grande showed GrandeLASH-MD, the
popular Hair Serum.
company’s signature product that promotes
For information on
Obliphica Professional featured classic hairdressing. From left: Edwin
longer, thicker, darker lashes (3-month supply/
distribution
Fontanez, editorial stylist; Sacha Quarles, artistic director; Dalal Moussa, opportunities, contact
SRP $64.95); GrandeMascara in rich black (SRP
CEO; Joshua Barrett, session stylist; Joe Santy, technical/sales educator.
$24.95); and Grande Hair Stimulating Serum
Dalal Moussa, CEO, at
for thinning hair (SRP $134.95). Reach Alicia at
innovations—tools with a twist. We learned that dalal@obliphicaprofessional.com or visit
alicia@grandelashmd.com. Visit
obliphicaprofessional.com.
attendees will purchase any product that has a
grandelashmd.com.
Samantha Shamash, director of marketing
positive impact on their work and saves time—
Renee Albera, president, of
for Canadian-based AG Hair
as long as they can test it and see immediate
YouVeeShield, used IBSNY to
Cosmetics, showed me two
results.” Reach David at
launch YouVeeShield. This
new products—Deflect
david@arganwoman.com. Visit
shield blocks 99% of the UV
(5 oz./SRP $24.00), a fast-dry
arganwoman.com.
light emitted during a gel
heat protector, and BB
Geppe and Anne Enfiomusi, owners of New
manicure or pedicure. The
Cream (3.4 oz./SRP $26.00),
Jersey-based Pier Marco, one of Alfa Parf’s
nominal cost can be
a multi-benefit hair primer.
largest distributors, go all out at IBSNY with a
incorporated into the price of
She shared, “Deflect
large pavilion that included three stages with
the manicure or pedicure.
provides a protective barrier
non-stop styling, hair coloring demos and major
Renee shared, “For clients
against heat styling, reduces
areas devoted to product sales.
with a photosensitivity or those
drying time and has a silkyGeppe told BIR, “We debuted the new
just cautious about UV light, our
slip color protectant
extended line of Alfa Parf’s Semi di Lino at
product eliminates those
formula that reduces styling
IBSNY. We had three small stages, each with an
AG’s Color Care line debuted
Deflect and BB Cream.
concerns.” Shields are sold in
breakage. Our BB Cream has
artist explaining how to use each product and
boxes of 20 (list $40.95) and 80 (list $90.95).
inviting the audience to ask any questions about 10 multifunctional benefits, and just like BB
Reach Renee at youveeshield@gmail.com. Visit
Creams in skin care, this is an ideal styling
the hair color and the techniques being used to
youveeshield.com.
primer. BB Cream fills the uneven hair cuticle,
achieve the final effect.”
The third tool, AutoBaby, is a rotating curling
iron with buttons that when pushed, rotate the
iron automatically to the right or left, saving the
stylist from doing it manually and preventing
finger burns (SRP $240.00).
Said David Saig, president, “The importance
of hot tools continues to grow in the salon
market, as people are shifting from straight to
curly hair. Attendees were looking for new
IBSNY cont. on page 14
APRIL 2014 13
The Beauty Industry Report Visit bironline.com
IBSNY cont. from page 13
around the world to further discover
At Uberliss, Hasan Syed, president of
the full impact these nutrients are
Salon Commodities, introduced the Regular
having on the human body.”
Smoothing Method, which cuts the entire
The company’s Ergo Boost Lifestyle
processing time of the Uberliss Smoothing
Kit features Hair & Scalp Conditioning
Treatment to just 1.5 to 2 hours without
Treatment, Skin Repair Treatment,
sacrificing any straightening or smoothing.
Cleansing Recharge Bar and Daily
Hasan noted, “The reduced processing time
Replenishing Supplements. Sold
allows stylists to book more clients and earn
separately, products include Hair &
more.” The company also introduced the
Scalp Conditioning Treatment (8
UberGlamCam, which transposes long
oz./SRP $59.00), Skincare Skin Repair
Uberliss hair of different colors onto anyone
that passes by the camera and TV setup, to the Treatment (2 oz./SRP $42.00), Skincare
Cleansing Recharge Bar (2 bars/SRP
NYC market. It was a hit with the crowd, with
$22.00) and Daily Replenishing
many stylists uploading selfies onto Instagram
using #UBERLISS.” Reach Hasan at 708-563-0363 Supplement (60 capsules/SRP $39.00).
According to Sabrina, “The market is
or hsyed@cmdty.com. Visit cmdty.com.
looking and expecting natural
Fantasia extended its IC Hair Polisher
products—but natural products that are
range with the launch of Firm Hold Edges
highly effective. People are not willing
Smoothing Gel (3 oz./list $6.29). This new gel
to give up effectiveness for 'natural' in
controls fine baby hair around the hairline and
many cases. We offer a solution that is
nape, adding shine and control. Fantasia’s aloemedically backed and promises they won't
enriched formula reduces dryness, flaking and
need to make a trade off.” Reach Sabrina at
white residue. Reach Larry Roses, director of
sabrina@mygroh.com or visit mygroh.com.
international sales and marketing, at
At last year’s Image Expo Show in Houston, I
larry@fantasiahaircare.com or visit
spotted La Palm Spa Products, an extensive
fantasiahaircare.com.
range of nail and body care products marketed
Sabrina Jetton, marketing manager of new
exclusively to the Vietnamese and Korean nail
product development for Entia Biosciences,
care markets. When Michael Le, CEO, told me
showed the new GROH Ergo Boost Lifestyle
he was ready to expand his distribution into
Collection. Available through high-end spas
the general beauty market.
and salons, GROH is
I recommended that he
a wholly-owned
get connected with a sales
subsidiary of Entia
executive who had
Biosciences.
extensive experience and
Sabrina told BIR,
contacts. At IBSNY, I was
“Entia Biosciences
delighted to learn that he
holds two key
took my advice. Now
patents. The first is
working with the brand as
the discovery of a
key transport system
The GROH Ergo Lifestyle Collection offers director of sales is Sandi
in our bodies that
services and retail opportunities to salons. Lombardi, who has 20
years of experience
delivers a targeted
working with general market distributors.
nutrient, ergothioneine, directly to specific
At the show, the company debuted its
cells. Second is the discovery that mushrooms
Gel II Spring collection called Carried Away—
are a potent source of Vitamin D and are
six fresh colors plucked from a budding garden
naturally enriched when exposed to sunlight.
of brilliant and tasty colors. La Palm Products
Those two nutrients contribute directly to the
Gel II Soak Off Gel Polish provides luminous
health of hair, skin and nails, and GROH has
nail color that applies fast, feels thin and lasts
formulated a product and services line around
without base coats, bonders or primers. Gel II
those findings. Dr. Marvin Hausman, founder
delivers a fast two-step professional system
of Entia Biosciences, leads a team of scientific
that helps nails grow stronger (0.47 oz./SRP
and medical professionals from universities
14 APRIL 2014
Lisa Yamasaki presented fantasy looks.
$14.99). Reach Sandi at 440-724-4592 or
sandra@laplamproduct.com. Visit
buygeltwo.com.
Francesca Dubsky, director of marketing
for HairMax, including the FDA-cleared
HairMax LaserComb, showed me the brand’s
new Hair Growth Collection. It includes
HairMax for Density Shampoo, Conditioner,
Revitalizer and Activator for Thinning Hair,
HairMax Minoxidil Hair Regrowth
Treatment 5% formula for men and 2%
formula for women and HairMax Dietary
Supplements.
In seven double-blind clinical studies, 93%
of participants experienced significant hair
growth, with an average increase of 149
additional new hairs per square inch. In
addition to new hair growth, benefits included
revitalization of dormant hair follicles, reversal
of the thinning process, increased density,
thickness and fullness of hair and general
improvement in scalp health, with no adverse
side effects.
HairMax is a home-use medical device that
utilizes light energy to stimulate hair follicles
and promote hair growth in both men and
women. Reach Francesca at 561-314-2430 or
fd@hairmax.com. Visit hairmax.com.
At Inova Professionals, Melek Verbay,
sales and manager, shared information on the
company’s new Keratin Color Reviver
System—Keratin Color Reviver System
Triple-Action Shampoo (11 oz./SRP $35.00),
Conditioner (7 oz./SRP $35.00) and Hair
Mask (10.2 oz./SRP $48.00) in four colors. The
sulfate-free shampoo features keratin and
color depositing properties to deposit color
on the hair every time it’s washed. The
conditioner deposits and protects color while
de-tangling. It contains hydrating keratin
protein, which leaves the hair glossy and
touchable. Color-depositing mask uses nanotechnology to penetrate and nourish hair
down to the cellular level. It coats the follicle
in color and provides a protective layer that
locks in moisture. Reach Melek at
melek@inovaprofessional.com. Visit
inovaprofessional.com.
J. Andre launched a line of natural
cosmetic sponges, which provide natural
vitamins, anti-aging properties, high durability
and a luxuriant feel. J. Andre Sponges come in
10 shapes, including its most popular: Blending
Wands (3-piece set/SRP $17.95); Ellipse
Contour (3-piece set/SRP $9.95); Rain Drop
Blender (1 piece/SRP $24.95) and Classic
Triangle Block of 8 (8 wedges/SRP $7.95). For
distribution opportunities, contact Janaé
Tanner, CEO, at 856-229-9441 or
janae@jandresponges.com. Visit
jandresponges.com.
Michael O’Rourke’s Rock Your Hair
showcased six new products. Says Kym Riffel,
executive vice president/general manager,
“Michael is excited about big, soft, shiny curls,
both natural and heat styled. We are
addressing this trend with several new
products, which we introduced at IBSNY.”
Two new aerosols include Mega Volume
Super Firm Hair Spray (12 oz./SRP $23.00), a
flake-free, light-weight humidity resistant
formula that has amazing hold without
stiffness, and Mega Volume Extra Big Volume
Root (12 oz./SRP $20.00), an aerosol mousse
that when applied to wet hair on the roots
creates big shiny volume. Also new is 3 Day
Blow Out (8 oz./SRP $20.00) a blow-dry
extender and heat protectant. For ethnic hair
types and people prone to static and flyaways,
Moringa Dry Oil Mist (4 oz./SRP $18.00) will
de-frizz, smooth and add intense shine. For
curly girls who want to wrangle their crazy
curls, Girls With Curls Curl Crème (5 oz./SRP
$19.00) defines, separates and holds beautiful
soft shiny curls. For straighthaired girls who want in on the
current curl craze, Hot Curls
Thermal Curl Spray (10 oz./
SRP $20.00) works as a thermal
protectant and helps heatViaBuff features four color-coded levels of exfoliation—gentle
styled curls last. SRPs range
(purple), mild (green), moderate (pink) and clinical (white).
from $17.00 to $23.00.
the skin's natural renewal. About the size of a
Kim told me that Rock Your Hair is bringing
softball, ViaBuff can be made with different
on international distributors. Reach her at
color coded levels of exfoliation in one for
kym@rockyourhair.com or visit
cleansing sensitive skin areas with one side and
rockyourhair.com.
dryer, rougher skin areas with the other.
Supreme Hair Goods is a major category
ViaBuff Mini, about the size of a large cotton
supplier with more 30 years’ experience in the
ball, is available in one color for facial or
hair industry. The company employs more
smaller area cleansing and exfoliating. Reach
than 30,000 people across 20 locations
Bob at 330-349-2833 or visit viabuff.com.
worldwide in Europe, Latin America, North
At Crystal Peel Clinical Skin Care, Lynn
America and Africa. Young Lee, marketing
Lucka, president, showed Crystal Peel Fruit
manager, showed me strand-by-strand Remy
Extract Exfoliating Pads and the Crystal Peel
hair extensions from the company’s Noir
Microdermabrasion Exfoliating Lavender
Label. The company also featured the
Soap and Body Bar in a new scent created
Hollywood Wig Collection of 13 wigs in a
with French lavender essential oils from
variety of lengths and special colors, and new
Provence.
Bang Bang Mini Bangs from the Prota Line of
Fruit Extract Exfoliating Pads combine a
organic protein hair. Bang Bang is made in an
glycolic and lactic acid mix with seven fruit
arch shape for a more natural appearance and
extracts, which are all rich in flavonoids,
attaches easily with a clip. Reach Young at
antioxidants, vitamin E and natural arbutin. The
y.lee1583@gmail.com. Visit supremehairus.com.
company also added extra L-arbutin and
hyaluronic acid for brightening, firming and cell
IECSC highlights skin care/spa
renewal (60 pads/SRP $50.00).
The International Esthetics, Cosmetics &
The new Lavender Microdermabrasion Bar
Spa Conference (IECSC), the largest spa show
provides the benefits of professional
in the Northeast, provided a complete spa
microdermabrasion in the bath or shower with
business-building event, including 324
a relaxing lavender aromatherapy benefit (8-oz.
exhibitors, for the 15,000 spa and medical spa
bar/SRP $26.00.).
professionals who
Lynn sells her line to
attended. Major
dermatologists, plastic surgeons,
exhibitors included
medi spas and spas. Reach her at
Repêchage, Satin
lynn@crystalpeel.org. Visit
Smooth, Himyskin.org.
Fashion Beauty
Additional networking and
Supplies, Decléor
educational opportunities for
Paris and Eminence
beauty professionals are
Organic Skin
Crystal Peel debuted its Lavender
available at IBS Las Vegas on
Care. Attendees
Microdermabrasion Exfoliating Body Bar.
June 21-23, 2014, at the Las
could choose
Vegas Convention Center. Visit ibslasvegas.com
from 23 spa business and wellness conference
programs, 8 medical spa education classes and for more information.
IBS New York 2015 will take place April 8Bob McCune, president of ViaBuff,
10, 2015, returning to the Jacob Javits
showed ViaBuffs and ViaBuff Minis. These
Convention Center in New York City. Visit
patented cleansing and exfoliating skin care
ibsnewyork.com.
tools clean, remove dead skin cells and boost
APRIL 2014 15
The Beauty Industry Report Visit bironline.com
Salon 2.0—the next big thing is Hair Construction
I
So between having an amazing team, an
t takes way more than good brands and
innovative and highly useful concept, and great
promotions to be a profitable product
content for hairdressers, we are building on our
marketer or distributor. In fact, the most
past success and are excited about our future!
successful companies are those that provide
BIR: What led you to Hair Construction?
unique programs that offer more than a business
CH: I am lucky to
partnership for salon owners by creating
have an amazing wife,
advocates for their products and services.
Magdi! She is from
Hair Construction, Inc. offers just those
Denmark, a successful
programs. Combining online technology with a
hairdresser and
global team of international artistic directors
artistic director for
from 10 countries, Hair Construction makes it
Hair Construction.
possible for product companies and distributors
After working to help
to create more opportunities for salon owners
grow two salons for
and hair stylists to succeed and make money
partners in
doing what they love.
Cory Hoffart
Manhattan Beach, CA,
Always on the look out for the newest
and on Rodeo Drive in Beverly Hills, Magdi saw
business-building tools for our readers, Beauty
and felt firsthand the difficulty that hairdressers,
Industry Report (BIR) recently spoke with Cory
salon owners and product companies
Hoffart, co-founder and CEO of Hair
experience here in the U.S. market—problems
Construction, about how his company’s tools
like education obstacles, lack of brand loyalty
help businesses stand out against their
and the difficulty of growing clientele. So, we set
competitors, drive more clients into salons and
out to solve those problems by using our
make those businesses a part of the future of
amazing content in creative ways.
hairdressing, which he calls Salon 2.0.
Hair Construction was started by our partner,
BIR: Welcome, Cory. Please introduce your
Palle, years ago in Denmark with a goal of
company to BIR’s readers.
empowering hairdressers to do great work and
Cory Hoffart (CH): We help companies sell
to succeed in this highly competitive industry.
more products in three main ways: First, we
elevate the level of hairdressing by hairdressers— Magdi and I partnered with Palle to use the
content, such as our two annual comprehensive
and we all know that better hairdressers have
collections of instructional videos, to
more clients and buy more products.
provide value to all industry players.
Second, we provide direct
BIR: Tell me about each of
marketing not only to
your products.
salons and stylists, but
CH: In addition to our
also to their clients. And
educational content, we have
third, we drive clients to
developed tools and features
our salon partners through
built around that content that
our Stylez app.
helps drive business momentum
Hair Construction has
for our partners. By combining
been operating on five
the two, we build strong
continents for the past
Using the Stylez app, hairdressers
advocates
for our products.
decade—both in classrooms
know what style clients want
That’
s
because
our Stylez app
and at seminars, and at large
before the appointment.
sends new clients directly to
hair shows for major
stylists and salons. It also gives stylists exclusive
multinational product companies and
access to more than 300 men’s and women’s
distributors. What has traditionally been a
Stylez. The Stylez app also has a consumerhands-on, brick-and-mortar learning experience
focused side that allows clients to browse looks,
is now mobile, making more than 300
choose a style and book an appointment
educational videos and other online tools
available to hairdressers everywhere, all the time. directly with a stylist who can create the look
16 APRIL 2014
the client wants, because that stylist has access
to our proprietary content and step-by-steps.
Second, our Stylez Recipes feature short
instructional videos (cuts, colors, styles and
extensions), head diagrams and text instructions,
along with different angles of the hair and
multiple style ideas. This empowers all stylists to
confidently create great hair, not just look at
pretty pictures. The content is available in seven
languages.
Third, we provide direct marketing tools via
our Web and mobile platforms to connect
companies not only to salons and stylists, but
also directly to salon clients. Distributors really
benefit with the ability to promote directly to
the people who frequent their customer’s salons.
Fourth, the look books of our collections
provide a great way to improve client
consultations. Additionally, all hairdressers and
salons get their own websites and online
portfolios and are featured in our Stylez app for
client attraction and booking.
Lastly, our Level One videos and hairstyle
recipes are designed both to train new hair
professionals and to hold in-salon hands-on
classes. We encourage stylists to buy some
champagne, play some music, invite models and
hold social-learning events in their salons.
Together, our solutions connect all the
players in the industry, including beauty schools,
product companies, salons, hairdressers, product
companies, distributors and salon clients.
BIR: That sounds amazing. How do these all
work together?
CH: Well,
our mission is
to “improve
the education
and talent
level of
hairdressers.”
To achieve
that, we had to
build context
around our
content, and
that’s why we
Videos, style ideas, head
diagrams and text
developed our
instructions are in 7
features. So, to
languages for 300+ styles.
connect all the
dots, schools provide accounts to their
graduates, increasing their chances of success
when they graduate. Salons gain confidence in
hiring new
professionals,
because we can
provide
continued
learning to them
to accelerate
their skills and
professionalism.
Salons can
access great
education
Online look books are used content and
for salon consultations.
also have
more
engagement with consumers through our Stylez
app. Our partners who introduce us to salons
have the benefit of engaging with them directly
through our Web and mobile platforms, as
opposed to traditional mailings or emails.
BIR: How does Hair Construction partner with
product companies and distributors?
CH: Each company operates differently and
has different needs, so we offer some flexibility
in how they use our tools. Companies can pay a
licensing fee to use Hair Construction accounts
as a promotional tool in their territories. Or, they
can pay a discounted rate for each account they
provide to their customers. We work with one
company with professional stores that provides
30-day accounts to its customers, and in return,
it receives a commission for those who become
paying users.
BIR: Are your tools already in use?
CH: Yes, we have schools and distribution
partners already rolling and things are going
extremely well. In our short experience, we have
found that by attaching Hair Construction to
product sales, selling becomes easier and easier.
(For example, a company or distributor can offer
free Hair Construction accounts with the
purchase of a starter kit or color line.) Plus, since
we drive more clients to salons and immediately
help stylists do better work, that directly leads
to more and consistent product sales.
BIR: What products do you work with?
CH: Actually, we are product agnostic,
meaning, we focus on educating the stylists how
to cut, color and style hair no matter what
products they use. For example, we use general
color formulas that can be applied to all lines,
not just one line. Neither do we highlight what
extensions we work with. Our focus is to
empower all hairdressers, not just the ones who
use a particular product line.
BIR: I understand you can also provide a
brand’s field education. Tell me more.
CH: We have an international team of 40 top
stylists who have worked on stage, done
product launches and led seminars and
workshops for distributors and product
companies for more than a decade. We
continue to do that nearly every week of the
year, somewhere in the world, whether that is in
the United States, Denmark, Portugal, Italy,
Germany, Norway or anywhere there are
hairdressers. We are always open to doing more
of that, especially with our partners.
BIR: How do you create awareness to stylists
and consumers?
CH: Beauty schools develop professional
users for us, all who are the future customers of
Hair Construction leads seminars and
promotes products around the world.
distributors. Distributors and product companies
share our accounts with their salons and stylists,
so we have great access to professionals. Our
other focus is on building awareness with
consumers. Fortunately, we have an extremely
innovative and exciting value-proposition, so
we’ve had success acquiring marketing
partnerships and publicity with some major
fashion and online consumer properties.
With product companies and distributors, we
strive to provide so much value that they
continue to share us with their customers. One
example of this is our partnership with Sensei
Shears and their sister company, ViaSF. They sell
about 4,000 high-quality shears to stylists each
month. Each of those customers gets a 60-day
account with us, which is a great value-add with
their purchase. We have leveraged our extensive
European relationships to get Sensei more
distribution there. These are the types of
mutually beneficial relationships we can create.
BIR: Is there a cost to salon owners or stylists?
CH: Professionals pay $25 per month per user.
They receive access to 300+ hairstyle recipes,
their own website and online portfolio, clientattraction, style-discovery and appointment
booking, all in one place. Schools can either pay
a monthly fee or a price-per-user for a 1-year
account. Distributors have different ways to
work with us, as well, depending on their needs.
BIR: Does Hair Construction compete with
other education groups?
CH: No, we complement other groups. In
fact, we have worked with most every major
product company at one time or another. Our
education is based on all the different
philosophies and approaches. We take the best,
standard elements and translate them into an
easy-to-use format.
BIR: What’s next from Hair Construction?
CH: We are looking for more distributor and
product company partnerships. We are also
launching in schools across the country through
a great partnership that will get us into many
schools. It will lead to tens of thousands of new
professionals who will graduate with Hair
Construction accounts every year.
BIR: Any final words?
CH: We have a driving passion to help
hairdressers succeed, and we believe that
education and industry collaboration are key to
our industry overcoming challenges to survive
and thrive. That is why we have created multiple
features and tools around our educational
content, making it attractive and exciting for
salons and stylists to embrace learning and
challenging themselves to improve every day.
We believe that is vital, and we welcome the
opportunity to connect and work with all the
companies and groups in this industry who
believe that better educated stylists are more
loyal, more successful, have more clients, and in
the end, buy more products.
For more information, reach Cory Hoffart at
305-423-4129 or cory@hairconstruction.us. Visit
hairconstruction.co.
APRIL 2014 17
The Beauty Industry Report Visit bironline.com
Conkle law firm specializes in beauty industry
C
onkle, Kremer & Engel is a Los Angeles law
firm that has a well-earned reputation for
expertise in the beauty industry. The firm was
started in 1982 by Bill Conkle. One year later,
Mark Kremer joined the firm, followed by John
Conkle in 1984 and Eric Engel in 1985. Those
lawyers practiced as Conkle & Olesten until
2007, when they changed the firm name to
Conkle, Kremer & Engel (CK&E) to reflect the
core attorneys. Bill departed the firm late in 2013
and started a new firm on his own. Today, John,
Mark and Eric, along with CK&E’s team of
attorneys and staff, continue to represent many
clients in the beauty industry. As they have for
years, they continue to help clients fight
diversion and counterfeiting, acquire and protect
intellectual property, comply with regulations
and implement their distribution models.
Beauty Industry Report (BIR) most recently
visited with CK&E in January 2012 on the
occasion of their 30th anniversary. Recently, BIR
sat with the core members of CK&E to discuss
the legal developments affecting the industry.
BIR: You’ve been working in the personal care
products business for about 30 years. What
changes do you see on the legal landscape
that most affect our industry?
John Conkle (JC): There has been a dramatic
increase in California and federal regulatory
compliance issues affecting manufacturers and
distributors of personal care products. A dizzying
array of regulations can apply to products in the
beauty industry—Proposition 65 is the best
known, but there are several others that demand
attention.
BIR: What have been the effects on the
industry of Proposition 65?
JC: Prop 65 is known as a “bounty hunter”
statute, because a few specialized law firms have
used it to threaten lawsuits and shake
settlements from unprepared manufacturers,
distributors and even retailers. Prop 65 lawyers
and their repeat clients threaten thousands of
businesses every year and extract millions of
dollars in settlements.
The beauty industry has good reason to be
concerned. We’ve seen more Prop 65 bounty
hunters going after beauty industry companies,
due to the recent addition to the Prop 65 list of
several chemicals that are common in personal
care products, such as titanium dioxide,
18 APRIL 2014
cocamide DEA, DEA
and benzophenone.
As more chemicals
are added to the Prop
65 list, there will be
more demands made
on the beauty
industry. Even more
Prop 65 actions are
likely to come, due to
John A. Conkle
the 2014 launch of the
California Safe Cosmetics Products Program
database. California’s Safe Cosmetics Act requires
manufacturers to report to the California
Department of Public Health if any of their
products contains an ingredient known or
suspected to cause cancer or reproductive harm,
which includes everything on the Prop 65 list.
The ingredient reporting is now searchable on
the internet, enabling Prop 65 plaintiffs to troll
easily for their next targets.
BIR: How has CK&E been able to help clients
deal with Prop 65?
JC: The best course is to be proactive, rather
than wait for a notice of violation. The list of
chemicals continues to grow, so manufacturers
need to stay alert as products are reformulated
and new products are launched. We routinely
advise clients about their obligations and work
with them to ensure Prop 65 compliance from
the ground up. But when trouble has hit, we’ve
helped our clients weather the storm of Prop 65
actions. It’s important to respond promptly
when a notice of violation is received, so we
work with clients to take an aggressive approach
to minimize or eliminate the effect of the notice.
BIR: Aside from Prop 65, what ingredient
regulations are affecting the industry?
JC: The Safe Cosmetics Act has impact
beyond just increasing Prop 65 claim exposure—
it has its own reporting requirements that are
specifically targeted at the beauty industry. It is
very important for manufacturers, distributors
and brand owners to be aware of the reporting
obligations of the Safe Cosmetics Act.
California’s Green Chemistry Initiative is also
starting to have an impact on consumer goods
sold in California, including cosmetics. California’s
recent Safer Consumer Products regulations
allow the California Department of Toxic
Substances Control to identify “Priority Products”
for scrutiny. Manufacturers, importers,
assemblers and even retailers of Priority
Products will be required to either remove the
product from sale, reformulate it, or perform a
complex “Alternatives Analysis” to try to
determine whether there are safer alternatives.
We help our clients develop procedures to
ensure compliance.
BIR: What issues do you see for products that
claim to have “organic” ingredients?
Eric Engel (EE): There is no federal regulation
of cosmetics sold as
“organic,” other than
voluntary USDA
certification process,
but California takes
use of the term
“organic” very
seriously. The
California Organic
Products Act requires
Eric S. Engel
that multi-ingredient
cosmetics labeled as organic contain at least
70% certified organically produced ingredients.
There is real risk in not complying with these
requirements. In one case, we defended a
contract manufacturer who had subcontracted
to fill hair products labeled organic, but the
subcontractor used unauthorized non-organic
ingredients. The products had to be destroyed.
Through a combination of aggressive litigating,
creative strategies against a reluctant insurer and
indemnity claims against the subcontractor,
CK&E obtained a settlement that cost our client
nothing. As successful as we were, it would have
been better for everyone to have avoided the
problem by complying with labeling regulations.
BIR: What else is CK&E doing to help clients
deal with California’s complex array of
regulatory requirements?
JC: We establish appropriate agreements
among manufacturers, importers, distributors,
retailers and others in the supply chain to
specify who will be responsible for complying
with California’s tough regulatory programs,
including responding to government agencies or
private bounty hunters.
BIR: Speaking of which, what issues do you
see in manufacturer-distributor relations in
the beauty industry?
Mark Kremer (MK): Well-written,
individualized distribution agreements help
manufacturers and distributors establish strong
business relationships and avoid disputes. We
work with clients to consider the key issues that
are likely to arise, such as the control of online
sales and advertising. Distributors often want to
use a manufacturer’s intellectual property online,
such as registering domain names or creating
social media sites with the manufacturer’s
trademarks, copyrighted product and model
images, or translations of the manufacturer’s
advertising copy. Distributor’s Internet marketing
can be of enormous value, but the manufacturer
must control its intellectual property to
maintain its rights.
International distribution issues must be
evaluated under the distributor’s local laws. For
example, in the United States, a manufacturer is
usually free to restrict the territory of a
distributor and may prohibit Internet sales. But in
the European Union, the manufacturer can
assign exclusive territories for “active” marketing,
but cannot restrain a distributor from “passive”
sales outside of its territory or designated sales
channels.
BIR: How do you help manufacturers enter
the global market?
MK: Our expertise in international issues
developed as we helped our domestic clients
expand beyond the U.S. market. We collaborate
with well-established lawyers worldwide to
provide clients with the advice and
representation they need for particular markets.
Last year, we teamed up with our correspondent
lawyers from the Brazilian intellectual property
firm Daniel Advogados to give a presentation
about what companies can do to protect their
brands in Brazil. Brazil’s growing middle class,
relatively stable currency and high demand for
commodity exports make it a desirable market.
Our attorneys also serve as faculty for an
educational program sponsored by the Center
for International Trade Development, Called
Beauty Industry Market Access or BIMA,
which helps small and medium size
entrepreneurs in the beauty industry develop
international trade capabilities. It offers
comprehensive training in international
regulatory and operational trade requirements,
and sponsors tradeshow delegations to Europe
and the Middle East. We have been happy to
assist BIMA by volunteering our time to instruct
participants on important legal topics, including
intellectual property protection, contractual
arrangements and regulatory compliance.
BIR: What are some of the developing issues
for brand protection?
MK: As I mentioned earlier, manufacturers
can lose control of
their intellectual
property if they don’t
control its use online.
It is important to act
quickly and efficiently
to minimize damage
to a brand caused by
online sales of
counterfeit products
Mark D. Kremer
or false advertising.
Many online resale
platforms and social media sites, from Amazon
and AliBaba to Facebook and YouTube, have
established their own takedown services for
intellectual property owners. Those can be a
cost-effective first step in battling trademark and
copyright infringement, and we help clients
establish in-house procedures for submitting
takedown notices on their own. In the United
States, an online resale platform may be liable
for contributory counterfeiting if it assists
vendors in promoting the sale of counterfeit
products, so sometimes a letter from a
knowledgeable lawyer helps.
We encourage our clients to think
expansively about brand protection. In the
current business environment, counterfeiters and
knock-off manufacturers abound domestically
and internationally, so brand protection
strategies must be imaginative and vigilant to
succeed. CK&E has the distinction of obtaining
the only fragrance trademark registration ever
issued in the United States for a personal care
product. We have always emphasized protecting
key trademarks in all potentially important
markets, and advise clients to use consistent,
distinctive trade dress in packaging and color
across product lines as an important brand
identifier.
We also enforce our clients’ copyrights to
protect product labeling and marketing
materials, such as website images of products
and models. Careful image documentation and
reliable watermarking have proven useful to
remove infringing images and take down
websites that can damage the brand. An
upcoming issue is the new Global Top Level
Domains (gTLDs) that can infringe on trademark
holders’ rights by use of new domain name
extensions like “.info”, “.corp”, “.news” and
hundreds of others. We advise clients how to
efficiently defend their trademarks and domain
names against this new threat by cybersquatters.
BIR: What are some of the brand protection
issues in the global market?
MK: Diversion, counterfeiting and trademark
infringement are persistent worldwide problems,
and brand owners need to be proactive and
creative to combat them. Recently, we helped a
manufacturer overcome a foreign country’s
hurdles in recording its trademarks with the local
customs officials, so it could halt product
diverted from the U.S. at the border.
Product tracking codes remain important for
stopping diversion at the source, and the
removal of codes by parallel importers is an
important issue. CK&E obtained the first
published court decision that knowing
possession of decoded beauty products is a
crime in California. Even a court in China
recently took action against an unauthorized
reseller of gray market imports, finding that
removing manufacturers’ identification codes
and applying unauthorized labels infringed the
trademark owner’s rights.
BIR: What’s the secret to your firm’s success in
the beauty industry?
EE: We’re very aware of the challenges the
beauty industry faces. We stay on top of
developing issues and laws of concern to the
beauty industry. In addition to being regular
instructors for the BIMA program, we have given
presentations on regulatory compliance and
brand protection matters across the country.
We’ve presented to trade organizations such as
the Personal Care Products Council and
Beauty Industry West.
We also make it our business to service our
clients in all aspects of their business. Our
diverse practice makes us a good partner on
almost all matters, including insurance and
employment. We are honored to be trusted by
the beauty industry and to have a reputation as
the go-to law firm for this business. We’re most
proud that our clients keep coming back. After
serving the beauty industry for 32 years, we
continue to provide excellent service and
innovative solutions to beauty industry clients.
Contact the firm at 310-998-9100 or
counsel@conklelaw.com. Visit conklelaw.com.
APRIL 2014 19
The Beauty Industry Report Visit bironline.com
KALLISTA offers salon professionals specific care
S
alon professionals put on a brave face,
tolerate long hours and endure a stressful
environment. Yet creating beauty often comes
at a personal cost that can take a toll on their
well-being. Realizing that there was an unmet
need for products that take care of the special
needs of the salon professional, George
Frantzis and Linda Gillette Parodi co-founded
KALLISTA with the mission “to look after those
who make others look more beautiful.” In
Linda Gillette Parodi and George Frantzis coJanuary, they launched their first two products—
founded KALLISTA “to look after those who
hand creams created especially for salon
make others look more beautiful.”
professionals whose hands are in water and
KALLISTA Intensive Moisturizing Cream
chemicals daily. Beauty Industry Report (BIR)
offers a rich emollient formula that immediately
recently checked in with George and Linda to
comforts dry, dehydrated and over-worked
get the inside story.
hands (2.5-oz. tube/list $14). It deeply nourishes,
BIR: What led you to create KALLISTA and
providing long-lasting benefits.
products specifically for a hairdresser’s own
We recommend stylists apply KALLISTA Daily
special needs? How did you each get to where
throughout their day; suggesting, for instance,
you are today?
they apply after a client says “thank you” for
George Frantzis (GF): My experience is in
their new hair style. Both were formulated in
consumer product marketing, most recently at
Europe (France and Switzerland) and tested with
P&G in Geneva, Switzerland. That’s where Linda
European and American hair stylists. But they are
and I met, working together on the global reproduced exclusively in the United States, with
launch of Nioxin. From that experience, I knew
no parabens, silicones, petrochemicals,
that the professional beauty industry was where
phthalates or synthetic fragrances.
I wanted to dedicate my energy and expertise
BIR: That’s an interesting concept. But with so
going forward. KALLISTA is a direct result.
many hand creams already on the market,
Linda Gillette Parodi (LGP): My love of our
what makes these so special?
industry has kept me passionately engaged for
GF: First, they were created especially to
years. Starting as a hairdresser was hugely
meet the needs of the salon professional. They
fulfilling, both personally and professionally.
are not just re-packaged or re-marketed creams.
Through all my years in sales and education—
Secondly, we searched the world for special
first at Aveda, then Wella, and recently global
ingredients based on age-old
education for P&G, I’ve always been the
wisdom that along with the
advocate for the hair stylist. With
newest scientific formulas can
KALLISTA, I can give back to my salon
make a real difference. In
pro friends.
KALLISTA hand creams,
BIR: Tell me about your first two
spilanthes, a tropical plant,
products.
provides soothing properties for
GF: KALLISTA Daily
the skin. Hypericum helps
Moisturizing Cream is for a
balance texture and maintain
stylist’s every-day hand care
moisture. Nacre, also known as
(2.5-oz. tube/list $11.00, 9.5 oz./
mother-of-pearl, has a timelist $22, 17-oz. back bar size/list
honored reputation for promoting
$36). The fast-absorbing formula
supple skin.
leaves hands moisturized
without a greasy feeling. yet KALLISTA’s first two products are Daily BIR: Do you envision these
Moisturizing Cream and Intensive
creams becoming salon
supple, soft and protected
Moisturizing Cream.
retail products?
during repeated washing.
20 APRIL 2014
GF: While designed specifically for the
hairdresser, when we tested our hand creams,
many stylists liked them so much they wanted
to offer them to their clients. So we created a
retail counter display. Again, we listened to
stylists’ needs.
BIR: What is your distribution model?
LP: Since our products are designed for salon
professionals, they are sold through territoryexclusive, full-service distributors throughout
North America. In selecting distributors, we look
for companies that match our dedication to the
professional and share our entrepreneurial spirit.
We launched in January with five distributors.
Princess Salon Services, covering Texas and
Oklahoma; Salon Services NW, covering
Washington, Oregon, Idaho, Utah and Montana;
Goldwell New York, servicing salons in upstate
New York; European Image Salon Supplies/
EISS, covering North and South Carolina; and
Basset Salon Solutions, servicing salons in
California, Arizona and Nevada. Twin State
Salon Supply, covering Virginia, West Virginia,
Maryland and Washington, DC, and Premier
Beauty Supply, covering Illinois, Indiana,
Michigan and Ohio, recently joined us.
BIR: What will you do to create awareness of
the need for your products? And how will you
support your distributors’ launch efforts?
LP: We work very closely with our
distributors to customize launches and
extensively sample both salon pros and their
clients. We have a robust campaign with
Modern Salon Media and have supported other
industry media in a variety of ways. KALLISTA is
already a supporting member of Intercoiffure
America/Canada, and has joined both the
Professional Beauty Association and ICMAD.
BIR: Any final comments?
LGP: We want to thank our distributors, our
test salons and those who have already invested
in KALLISTA for their support. It’s so gratifying to
introduce the concept to a hair stylist, and see
her face light up as she grasps the idea that our
products are made for her!
Reach George Frantzis at
gfrantzis@kallistabeauty.com or Linda Gillette
Parodi at lgillette@kallistabeauty.com. Visit
kallistabeauty.com or
facebook.com/kallistabeauty.
News continued from page 4
Reuben Carranza, who recently joined
Luxury Brand Partners (LBP), an incubator
for artist-driven beauty brands, has been
appointed as president of R+Co, which
launches in May 2014. R+Co brings together a
collective of top stylists, led by Howard
McLaren, Thom Priano and Garren, to
celebrate the culture of hairdressing, provide
high-performance products created from a
unique point-of-view and offer
groundbreaking education.
Reuben joined LBP and R+Co after a 24year career at Procter & Gamble, including
the past eight years, as CEO, North America,
of Wella, the Salon Professional Division
of P&G. (See BIR’s March issue.)
“It excites me to work on a brand like
R+Co that celebrates the culture of
hairdressing in such a game-changing way,”
Reuben said. “Our industry is, at its core, a
profession of relationships and
collaboration. You see it happening between
stylist and client, muse and professional,
photographers, designers and editors.;
however, that collaboration has not
transcended into the world of products.
Howard, Thom and Garren are each forces in
the industry, so to have individuals of this
caliber come together to share their pointsof-view and push boundaries to create a
product line that speaks to the varied needs
of hairdressers and of clients will change the
status quo.” Reach Reuben at 305-600-1305
or reuben@luxurybrandpartners.com. Visit
luxurybrandpartners.com.
Brian Bennett joins Evo as North American
sales manager. He is a 25-year veteran of the
professional beauty industry with a great
wealth of sales and marketing experience
and acumen in pioneering product
distribution and reputation for honesty and
integrity. The first half of Brian’s career was in
distribution as vice president of sales and
marketing at Miller Beauty Supply and
Progressive Beauty. The latter part has been
on the manufacturing side of the business,
working as key sales director for Graham
Webb International, Sexy Hair and, most
recently, Label.m. Reach Brian at
brian@evohair.com. Visit evohair.com.
Steve Goddard, president and founder of
Pravana, announces three promotions—
Tania Kingsrud to vice president of
marketing, Irene Seferian to director of
marketing and Jamie Muniz to marketing
associate. Reach Steve at 818-347-4705 or
sgoddard@pravana.com. Visit pravana.com.
SureTint Technologies, a provider of
professional salon hair color software and
technology, has appointed
Andreas Zafiriadis and
Dina Elliot to the
company’s management
board. Andreas is a stylist
and owner of Salon Buzz in
Chicago and was recently
Andreas
named
vice president of
Zafiriadis
Intercoiffure USA. Salon Buzz
has two locations with 110
employees and serves
more than 1,500 clients per
week. Dina, who is the
managing director of
marketing and
communications for
Dina Elliot
SureTint Technologies, is
also president of Exit One Solutions, an
industry marketing, communications and
brand development firm she founded 9 years
ago. Previously, she was an executive at Wella
US, Zotos International, The La Maur Corp.
and Blenheim USA. Visit suretint.com.
Lee Rich Roberts, a successful sales and
marketing executive in the professional
beauty industry, died in February at age 83.
He worked for L’Oréal, Helene Curtis and
Bonat. In 1973, Lee started his own business,
Roberts Research Labs with Like A Perm, a
setting lotion that held like a permanent
wave. In 1976, he acquired the Hi-Pro-Pac
Conditioner for Extremely Damaged Hair,
the first conditioner to be introduced in a foil
1-oz. packet and marketed exclusively for
extremely damaged hair.
Lee went on to revolutionize the industry
with packets and impulse buying. He
continued to acquire salon brands such as
Gefden and setting lotion Dryfast. He also
acquired the original Faberge Ceramic Glaze
Professional Nail Treatment. He was also
one of the first manufacturers to develop
Scandinavian Tanning products, a line of
tanning accelerators and lotions for salons
that had tanning beds. The line featured a gel
tanning accelerator, as well as the first
tanning accelerator in a mousse form.
His son Jeff worked with Lee for more
than 20 years. "Working with my father in
sales and marketing gave me a genuine
appreciation for the salon Industry and the
international market. I am so thankful for all
of the times we worked and traveled
together. He was so well liked and admired
by so many executives and veterans in the
industry." Lee is also survived by two
daughters, Lisa and Laura.
Added Gary Udell, whose firm Udell Inc.
represented Lee’s brands, “Lee was a good
and loyal friend. More importantly, he was a
true gentleman. Our company had the honor
of representing Roberts Research for over 30
years. Lee was a genius when it came to sales
and marketing, and he always embraced an
entrepreneurial spirit throughout his long
successful career. We always looked forward
to spending time with Lee, as he always
enjoyed life to its fullest. He played an
important part in our lives, as well as a vital
role in helping our company become
successful. Lee will be truly missed.”
Thomassen Beauty Supply, family owned
and operated since 2000, is looking for
experienced sales consultants for Tampa,
Miami and Fort Lauderdale. Retire to Florida
and keep doing what you love...sales in the
beauty industry (when you're not golfing).
Call Kate Thomassen at 800-787-3559.
News continued on page 22
APRIL 2014 21
The Beauty Industry Report Visit bironline.com
News continued from page 22
Lakme USA is searching for a national sales
manager, who will be responsible for
developing and supporting distributors, sales
consultants and Lakme salons throughout
the United States. Industry color sales
experience is required in return for a
competitive salary, bonus opportunity and
excellent benefit package. Position requires
travel throughout the United States and
working in the field with sales consultants
and distributors. Send your resume to
joem@lakme.com and visit lakmeusa.com.
New Indie Hair Foam
#bigvolume gives hair
weightless body and
volume with medium
hold. It also defines
waves and curls and
adds shine. To use, just
pump it, work it and
then blow it out with
a round brush or
diiffuser. The foam is
spiked with My Indie
Complex, which
contains pomegranate oil, pumpkin seed oil,
quinoa and soybean protein extract (6.75
oz./list $7.50). To learn more about the
brand, reach Tracy Liguori, Scruples copresident and director of marketing/
advertising, at 800-457-0016 or
tracy@scrupleshaircare.com. Visit
myindiehair.com
Malibu C has partnered with U.S. Masters
Swimming, the national governing body for
adult swimming, as an official sponsor.
“Malibu C has been dedicated to swimmers
for almost three decades,” says Tom Porter,
founder and president. “As a pioneer of
products for water-related issues of the hair,
scalp and skin, Malibu C has researched how
elements in water—including chlorine,
calcium, copper, and other minerals—affect
22 APRIL 2014
the external body.” Rob Butcher,
Masters Swimming’s executive
director, adds, “Malibu C’s gentle, ecoconscious line of personal-care
products meets the needs of our
diverse membership base of both
competitive and fitness swimmers.” To
learn more, reach Leslie Wade,
Malibu C marketing manager, at
800-622-7332, ext. 315, or
lwade@malibuc.com.
The new Rusk Styling Collection
strengthens hair, protects color and defends
against environmental stressors. The product
range includes Freezing Spray, a quick-dry,
humidity-resistant hairspray that offers allday, extreme hold and definition without
build-up (10 oz./SRP $19.00). Glue amps up
any style and helps create gravity-defying
looks that stay put. This non-sticky formula
features sunflower seed oil and wax for
intense moisturizing benefits so hair looks
healthy and shiny (4 oz./SRP $18.00). Putty
offers texture and definition with added
thickness and all-day control and hold. It’s
formulated with beeswax and lanolin wax for
flexible styles (3.7 oz./SRP $18.00). Paste
features a web-like, fibrous texture to help
manipulate hair into any shape and change
shapes throughout the day. Ideal for textured
looks, its ultra-pliable formula easily lifts,
separates and defines hair. The exclusive
FibeRUSK complex creates the web-like
fibers for conditioning hold, increased body
and shine, all without stickiness or stiffness
(4 oz./SRP $18.00). Texture Spray offers
instant volume and fullness by enhancing
hair’s texture and shape. This multi-benefit
spray maintains hair’s natural sway/
movement and delivers a matte finish.
Glycerin provides optimum moisture to aid in
styling (8 oz./SRP $18.00). Reach Gregg
Emery, vice president of sales, Conair/Rusk,
at gregg_emery@conair.com. Visit conair.com.
The new Shaoé Haircare System features
the Secret Seven Complex, which includes
French caviar oil, African baobab oil, South
American aloe vera, galanga toot, Swiss dark
chocolate, Australian eucalyptus oil and
Himalayan goji berries. Said designers Josef
and Shaun Settle, “We are celebrating our
launch with a series of educational soirees,
including regional events and in-salon
workshops across the United States, to
support our distributors.” As the owners of
Avant Gard the Salon & Spa and Avant
Gard The School in Indianapolis for the past
25 years, Shaun and Josef are sharply focused
on the creation of dynamic hair artistry while
helping train other hair designers. For
distribution opportunities, contact Josef at
855-974-2637 or info@shaoehaircare.com.
Visit shaoehaircare.com.
Eufora’s new Aloe Lite Bleaching Pod
comes in packaging that is designed to keep
stylists’ hands out of the bleach. The bleach
pod or pods are placed into a nonmetallic
mixing bowl and then the developer is added
at a 1:2 mixing ratio, mixing until the soluble
pod is dissolved. The pouch is made from
PVA, a non-toxic, food-grade, biodegradable,
water-soluble film (salon list $25.95) Contact
Chrystal Ashmore, marketing manager of
new product development, at
chrystala@eufora.net. Visit eufora.net.
New from the makers of Cover Your Gray is
Cleanse & Cover, a multi-purpose hair
powder that covers roots and grays, conceals
thinning areas and increases volume. In
addition, the alcohol-free formula cleanses
and refreshes hair between colorings and
leaves the hair smelling great with that justshampooed appearance. Water is not
needed to activate the product. It’s available
in five colors—dark brown, brunette, light
brown/blonde, black and auburn (SRP
$14.99). For more information, visit
coveryourgray.com.
Balmain Paris Hair Couture adds styling
products. Silk Perfume (5.07 oz./SRP $34.50)
with optional atomizer (SRP $19.95) gives a
lightweight finishing touch. Argan
Moisturizing Elixir (3.38 oz./SRP $37.95), a
pure organic rejuvenating serum, leaves hair
smooth and healthy looking. Texturizing
Salt Spray (5.07 oz./SRP $28.50), a bodifying
sea salt, adds definition, texture and body.
Contact Leontine Buitelaar, division
manager USA, at
leontine.buitelaar@balmainhair.com. Visit
balmainhair.com.
Eufora launches Curl’n, a collection of seven
products to target and beautify the three
main types of curl: wavy, curly or coily.
Enhancing Shampoo, a gentle, sulfate-free
cleanser, imparts weightless moisture for
healthy, shiny, frizz-free, bouncy curls
(8.4 oz./SRP $24.00). Enhancing Conditioner
is a nutrient-rich daily conditioner that
detangles and restores moisture without
weight for lively, frizz-free and manageable
curls (8.4 oz./SRP $25.50). Cleansing Cream
creates a non-lathering conditioning cleanser
that provides maximum hydration for extra
dry, frizzy and unruly hair (8.4 oz./SRP $8.00).
Nourishing Treatment provides intense
nourishment for dry and damaged curls and
waves (6 oz./SRP $26.50). Forming Cream
creates, defines and shapes curls, leaving hair
soft, touchable and shiny. Plus, its antihumidity formula gives ultimate frizz
protection (6 oz./SRP $26.00). Perfect Curl
Activator, a dual-purpose, wet and dry
leave-in curl enhancer, leaves curls frizz-free
(8.4 oz./SRP $24.50). Defining Solution
enhances, defines and tames frizz with hold
that wil last throughout the day (6 oz./SRP
$25.75). Also available is a Curl’n Regimen
Kit, which includes an 8.4-oz. Enhancing
Shampoo, 8.4-oz. Enhancing Conditioner,
6-oz. Forming Cream, 8.4-oz. Perfect Curl
Activator, 2-oz. Cleansing Cream plus a
microfiber towel for soaking up extra
moisture after cleansing without disturbing
the curl pattern (SRP $89.00). Contact
Chrystal Ashmore, marketing manager of
new product development, at
chrystala@eufora.net. Visit eufora.net.
Scruples' new Blow Dry Spray Save Time &
Protect (6.6 oz./list $9.60) saves time, while
protecting and priming the hair for styling.
Evaporative silicone enters the cuticle and
pushes out water to help reduce blow-dry
time and protect hair from thermal styling
damage. The lightweight formula also
conditions, reduces frizz, adds shine and
creates a great styling base. Visit
scrupleshaircare.com.
Root Vanish by Los Angeles-based celebrity
colorist Kazumi Morton is a new gel-based
product that instantly hides roots and grays
out of sight with an easy, mess-free swipe of
the click-pump brush applicator. Once dry,
the non-permanent natural colorant leaves a
radiant and flawless finish that is soft to the
touch and does not transfer—even in high
humidity or sweat. Created in Japan and
designed by Kazumi in Beverly Hills, the
product leaves no residue, is fragrance-free
and is blended with 22 Asian botanicals to
treat and hydrate the hair and scalp. Kiwabi
Inc. partnered with Kazumi to launch the line
in November 2013. The sleek brush applicator
holds 100 pumps—approximately 40 to 60
applications, depending on quantity of use.
Colorists can also color on top of it. The
color will last 2 to 3 weeks. (SRP $48.00).
Reach Emi Kamiya, U.S. brand manager,
sales-usa@kiwabi.com. Visit kiwabi.com/eng/
Agave’s new Healing Vapor Iron infuses hair
with Agave vapor infusion. Loaded with
agave plant sugars, the infusion strengthens
the hair shaft while sealing the outer cuticle
for ultimate shine and sleekness (list $109.00).
Visit agaveoil.com.
Recognizing that the traditional model of
selling doesn’t work for everyone, Farouk
Systems has developed The Toolbar by CHI.
This interactive
toolbar
eliminates the
barriers that
create a
distance
between
customers and
products. The
toolbar
increases
customer engagement and access to
merchandise by allowing them to test out an
assortment of CHI blow dryers, flat irons,
curling irons and brushes. By creating a more
fun, interactive environment, salons can offer
a unique experience for their clients that
includes an upgraded level of service.
“For salons to become the preferred
retailer for beauty products, the retail
experience needs to evolve, as the consumer
embraces new ways of shopping. Salons have
an advantage when retailing—consumers
trust their stylists and rely on them for
expert advice,” said Basim Shami, CEO.
The selection of tools is pre-set and
includes a combination of best-sellers and
the new DURA CHI professional tool line.
The toolbar comes pre-assembled. To learn
more about this retailing opportunity, reach
Scott Feldshon, senior vice president of
domestic sales, at 800-237-9175 or
sfeldshon@farouk.com. Visit farouk.com.
Schwarzkopf Professional has teamed up
with FHI Heat to create the SKP-Pro Heat
Dryer (SRP $165.00) and SKP-Pro Heat Flat
Iron Powered by FHI Heat (SRP $165.00).
They will be used backstage at Los Angeles
Fashion Week, along with other FHI Heat cult
classics. They feature digital temperature
control, Rapidtek heating, Black Diamond
ceramic technology, Nano-Fuzeion
technology and more. Tools have a 2-year
warranty. For more information on the tools
and details on the newest technology, visit
fhiheat.com or schwarzkopfprofessionalusa.com.
News continued on page 24
APRIL 2014 23
The Beauty Industry Report Visit bironline.com
News continued from page 23
Anthony Battaglia’s Battalia USA
introduces the Big Tease. Manufactured in
the 1970s as the 806 Brome, the Big Tease is
an all-purpose styling tool that helps you
tease hair to a firm base or soft tease, adding
bounce and movement. It features three
rows of poly bristle, a five-prong, non-rusting
stainless steel lift and an ergonomically
designed grip, plus an antibacterial additive
(SRP $9.95). It’s made in the USA. Reach
Sandra Gavagni at 561-391-6554 or
salesqueen@aol.com. Visit battaliausa.com.
For straight or voluminous blowouts, the
1875-watt Tourmaline Ceramic Dryer
(Model BH424, $34.99) features three heat
settings and two speeds for styling flexibility.
A cold shot button sets the style. A
concentrator attachment makes smoothing
and straightening easy, while the diffuser
attachment helps form volume and waves.
The 1-inch Tourmaline Ceramic Curved
Edge Straightener (Model BH226, $34.99)
features curved edge plates that allow you to
straighten, flip, or curl; high heat up to 400°F;
multiple heat settings for styling all hair types
safely; and instant heat recovery. Reach Andy
Rah, director of marketing, at
andy.rah@tigihaircare.com. Visit
tigihaircare.com.
Elchim's new stylers leave hair shiny, sleek
and beautiful. Tools are available in two
sizes—
the
1-inch
Elchim
Styler
SRP $199.00) and 1½-inch Elchim Wide Styler
(above, SRP $210.00). Digital control of the
temperature has 11 steps from 203 to 455°F.
The irons features ceramic and nano-titanium
plates, which heat up in 17 seconds. Reach
Ken Bellizi, vice president, at 855-379-2922
or ken.bellizi@elchim.com. Visit elchim.com.
Orly’s spring Blush Collection includes six
spring-ready nail colors that emphasize a
woman’s natural beauty. The line ranges from
barely-there nudes to peachy pinks and
includes Cheeky, Classic Contours, Dare to
Bare, First Blush, Flawless Flush and Naked
Canvas (.6 oz./SRP $8.50 each). Reach John
Galea, advertising and public relations
manager, at 818-994-1001 or
jgalea@orlybeauty.com. Visit orlybeauty.com.
The new Bed Head Split Personality line of
hair appliances includes a 1-inch tapered
wand, 1875-watt hair dryer and a curved edge
straightener. Each item has dual functionality,
coupled with a unique color split design. In
addition, tools feature tourmaline ceramic
technology for smooth frizz-free results with
maximum shine.
The 1-inch Tourmaline Ceramic Tapered
Flipperless Styling Iron (Model BH339,
$29.99) allows you to create both tight and
loose curls. It includes a tapered barrel,
clamp-free wrap-and-go design, high heat up
to 400°F, instant heat recovery, a heat
protective glove and a removable silicone
cool tip.
SpaRitual’s 2014 Spring Collection, Explore,
features six
shimmery and
radiant tones and
bright neons. This
season’s colors
include
Unchartered,
Wilderness,
Navigate, North
Star, Firefly (left)
and Magnify (SRP
$12.00). Contact
Annie McCullough, vice president of sales,
at amccullough@sparitual.com. Visit
sparitual.com.
24 APRIL 2014
OPI launches seven limited edition nail
lacquers inspired by Major League Baseball
(MLB), marking the first professional sports
league licensing agreement for the company.
Featuring a range of red, orange, blue and
white hues, MLB Collection by OPI shades
are ideal to mix, match
and wear while fans cheer
on their favorite MLB
team.
“Enjoying a baseball
game is one of America’s
most celebrated
pastimes,” explains Suzi
Weiss-Fischmann, OPI
co-founder and executive
vice president. “Baseball
boasts a lot of female fans
looking to demonstrate
their love of the game through fashion—
from trendy, feminine sports apparel to
themed accessories. Now, women can wear
the limited edition MLB Collection nail
lacquers to show support from head (and
fingers) to toe!”
OPI’s MLB Collection includes Short–
STOP!, Love Athletes in Cleats; Orange You
Going to the Game?; Right Off the Bat; 7th
Inning Strrretch; Umpires Come Out at Night;
and Girls Love Diamonds (SRP $9.00). Reach
Bill Halfacre, executive vice president of
sales and marketing, at 800-341-9999 or
bhalfacre@opi.com. Visit opi.com.
Measurable Difference Lipo-Lotion from
Chrislie Formulations features the patented
QuSome micro encapsulation system. It
delivers concentrated ingredients to the skin,
to help it look more toned, chiseled,
sculpted and smooth all over. Lipo-Lotion
assists in visually diminishing dimples, while
firming, tightening and toning a number of
stubborn fat storage regions of the body.
Changes can be seen in traditional flabby
body sections like the tummy, tush, love
handles and challenging underarm areas.
Simply apply the lotion twice a day to
specific areas of concern for smoother, firmer
skin. Massaging it into the skin with LipoLotion’s high-tech built-in massaging
applicator in a rotating motion for 3 minutes
produces instant, visible results. Reach Casey
Sripramong, brand manager, at
casey@lashem.com. To read more about the
science and ingredients behind the product,
visit chrislie.com.
Chella has opened its flagship Chella Brow
Bar in Westlake Village, CA. Offering Free
brow touch-ups and additional brow
services, Chella is expanding on its recent
successful Free Brow Make-over Events at
Pamper Me Fabulous and BeWell Expo to
bring their services to brick and mortar
locations across the United States. To discuss
franchising opportunities and learn more,
contact Chris Kolodziejski, president, at 805
383-7711 or chris@chella.com. Visit
chellabrowbar.com.
My Salon Suite, a salon suite franchise
company, recently opened its newest
location in Palm Beach Gardens, FL. My Salon
Suite is quickly growing its national presence
with nine franchise and corporate locations
operating in five states. Four of those are in
Florida. Each suite offers the luxury clients
and beauty professionals should expect from
a high-end, professionally designed salon.
Suites are further customized to each
tenant's design choices and professional
needs, based on the services offered.
Every My Salon
Suite location
provides an
upscale, relaxing
environment,
without the
drama and
financial overhead
that is common
for professionals
My Salon Suite is one
in the beauty
of the newest models
services industry.
where independent
My Salon Suite of beauty pros can set up
shop.
Palm Beach
Gardens offers
customizable private suites and amenities for
different specialties of professionals, ranging
from hair stylists to nail technicians and
massage therapists.
"Our suites are beautifully built with every
amenity our tenants desire. We're located in
a high-traffic retail center with popular store
anchors that will provide visibility and walkin traffic for our tenants," says Rick Dorfman,
property manager at My Salon Suite of Palm
Beach Gardens. "Our location also offers
other unique competitive advantages. With a
background in business law, I have experience
helping people start businesses from the
ground up, and I have a vested interest to use
that experience to help our tenants succeed."
Visit mysalonsuite.com.
Premiere Beauty Supply continues to grow
with 31 distributor salon consultants, 3 brand
managers and 4 sales managers covering
Illinois, Indiana, Ohio and Michigan. At
America’s Beauty Show, BIR checked in with
Steve Cohn, principal, for an update.
“Our current brand mix includes
Moroccanoil (Illinois only), Keratin Complex
(not Michigan), Kevin Murphy, Keune,
ColorProof, DS Labs, Eufora, Men’s
Department, Alfaparf (Illinois and Indiana
only) and One Styling,” said Steve. “New to
us in May will be Kallista and Revitalash.”
Rosalie Benassi was hired in October 2013
as director of sales and is responsible for all
aspects of sales and education. She has 20plus years experience in the beauty industry
working both for manufacturers and
distributors. She worked in a similar role with
Premier in the late ’90s. Steve’s son Alex has
also joined the family business.
Steve added, “We are currently starting an
inside sales team to cover remote markets.
We also plan to hire up to five more DSCs
before the end of the year.” Reach Steve at
scohn@pbsupply.com and visit
premierbeautysupply.com.
Minneapolis-based Beauty Craft has
expanded its distribution territory to include
Chicago and the surrounding area. The
company now has distributor salon
consultants developing business in the third
largest metro market in the United States.
Beauty Craft has continued to grow over the
past few years by providing manufacturers
with the opportunity to work with an
aggressive sales force led by Adam Wexler
and Ian Wexler, the sons of Max and
Marianne Wexler, principals. In addition, son
Ben Wexler oversees six professional-only
Beauty Craft store locations. Beauty Craft
provides online ordering for its customers
with next-day delivery to Chicago. Beauty
Craft also services beauty pros in Minnesota,
Wisconsin, Iowa and Nebraska. Reach Adam
at 952-393-8174 or adamw@beautycraft.com.
Visit beautycraft.com.
Salon Services will now distribute
Moroccanoil products in Montana. “It is our
honor to represent Moroccanoil in the Pacific
Northwest,” said Sydney Berry, owner/
president of Salon Services. “We have been
so impressed with Moroccanoil’s product
performance, anti-diversion actions,
marketing strategy and education platform.
We have seen great success with the brand in
Washington, Oregon, Idaho and Utah, and
look forward to bringing Moroccanoil to
Montana.” Reach Sydney at
sberry@salonservicesnw.com or visit
salonservicesnw.com.
News continued on page 26
APRIL 2014 25
The Beauty Industry Report Visit www.bironline.com
News continued from page 25
Peter Garzone’s Luxury Hair Brands, LLC,
the exclusive U.S. distributor for Luxury Hair
Color, announced that Jack White’s Infinity
Beauty Distributors in Pacheco, CA, will
distribute the brand in Northern California.
With its proprietary 99.8% pure pigments,
Luxury Hair Color is low in ammonia (.5% for
natural shades and less than 1% for its high
lifts). The cream base is infused with orchid
butter and green tea to protect the hair and
color pigments. The line consists of 150
shades, including correctors and a color
booster called Joker. For more information,
reach Kim Sarros, vice president of sales and
marketing, at kim@infinitybeauty.net; or Jack
White, president, at
jwhite@infinitybeauty.net. Visit
luxuryhairbrands.com.
The Beauty Collection, with locations in
West Hollywood, Calabasas, Malibu and
Newport Beach, CA, recently added several
new hair, skin, brow and lash treatments.
With the mantra “Curators in the Art of
Beautiful,” owner Shawn Tavakoli knows the
importance of offering luxury spa services to
his clientele. The store carries most of the
premier skin care lines and the skin care
therapists customize treatments that are best
for each client's skin. One of the new
services is the Caudalie Premier Cru Facial
(60 minutes/$125.00). Also new is the
Beauty Collection Studio Membership for
facials. The program encourages consistent
monthly care, so clients see the results they
are looking for. It also gives them the
opportunity to try a variety of treatments
from the menu at a promotional price. For
more details, teach Maria Rush, vice
president of business development, at
818-785-7447 or maria@beautycollection.com.
You can also visit beautycollection.com for
store locations and to review the complete
service menu.
26 APRIL 2004
VNC-NE is now representing four additional
divisions from American International. The
lines are Clean N Easy, Gena Labs, L’Orbette
Waxes and Checi. This is in addition to the
Andrea Lashes and It’s So Easy divisions,
which are already represented by the sales
and marketing organization. The VNC-NE
team has six full-time sales professionals in
the territory. Reach Tom Harrison, Midwest
and Northeast manager, at
tom@vncsales.com.
Effective February 1, CFN Beauty
Representation expanded to the West
Coast, according to owners Gary Fishkin and
Steve Nutile. “This completes our goal of
offering the finest beauty manufacturers
national coverage with a full-time team of
experienced sales professionals,” says Gary.
“As distribution continues to consolidate, it is
essential that we evolve to meet the
expanding needs of our customers.”
Established in 1990, CFN has expanded
through strategic and organic acquisitions.
Reach the New York office at 631-549-1670.
Robert Urfer’s new Lucas Cide Salon and
Spa Disinfectant will be represented
exclusively by CFN nationally, effective May
1. Reach Robert, president and founder, at
800-582-2765 or robert@lucasproducts.com.
Visit lucascide.com.
The Professional Beauty Association (PBA)
will present the first PBA Executive Summit,
on December 4-5 at the Omni Scottsdale
Resort & Spa at Monteluci in Scottsdale. The
event will bring together executives from top
beauty companies to learn from leading
business experts on how expanding
technology and social connections have
transformed marketing and communications
in the beauty industry.
This year's theme, Consumer IQ, allows
attendees to explore the trends that Gen Y
and Millennials are responding to, as well as
examine comprehensive industry data that
can forecast upcoming trends applicable to
business strategies. Moderating this inaugural
summit is former CNN anchor and NBC
correspondent Gene Randall.
Featured sessions include
• “What Gen Y & Millennials Want from
Your Brand.” Jane Buckingham will help you
navigate through the differences and
similarities between generations X and Y and
discuss various marketing strategies geared
towards each age group.
• Where Good Ideas Come From by
Steven Berlin Johnson. Consider
breakthroughs as different as Darwin's
theories and the rise of YouTube, and ask:
what did these moments have in common?
What environments fostered these ideas?
Steven answers those questions with a core
set of innovative principles that have
encouraged creativity and grown businesses
across history.
Results from PBA's Industry Research
Study will be presented by Carrie Mellage.
In collaboration with Kline & Company, Inc.,
PBA is conducting a comprehensive study to
provide data that can be used to help
identify trends, benchmark performance, and
evaluate competitive beauty related sectors.
The results of this study will aid in the
decision-making process for businesses
involved in the professional beauty industry.
Cost is $499 for PBA members and $749
for non-members. To make hotel
reservations, call 877-409-6664 and reference
the PBA Executive Summit to receive the
negotiated rate of $199/night (single/double).
Visit probeauty.org for more information.
The PBA is also hosting four, one-day
Regional Forums, formerly known as the
Regional Salon Summits. Each session during
the day-long forums will be led by industry
leaders and consultants. Discussion topics
range from marketing and stylist
development to business management and
government affairs and are designed to helps
salon owners and beauty professionals
elevate their businesses, careers and our
industry as a whole with practical
information they can readily apply.
Networking with other salon professionals
will allow attendees to learn from one
another and discuss common interests and
business strategies. The PBA Regional Forums
are open to all, regardless of PBA
membership. Dates/locations include:
• Monday, May 19, Joliet, IL.
• Monday, July 14, Las Vegas (as part of
PBA Beauty Week at Cosmoprof North
America).
• Monday, September 22, Boston.
Featured core sessions include “Trend
Interpretive Business Solutions” by DJ Riggs
and Berry Bachen, MAINENTRANCE Artists
creative directors; “Designing Hair with Color
for NAHA” by Palma N'Sheluvzit, NAHA 2011
Avant Garde finalist; “Body Language:
Confidential” by Traci Brown, certified
master practitioner of neuro linguistics,
hypnosis and huna; “How to be an EcoFriendly Salon and Stylist” by Tamara Jercha,
founder of the National Association of EcoFriendly Salons & Spas and Legislative
Update by PBA’s Government Affairs Team.
Price for PBA members is $119; non-PBA
member price is $159. For details, including
locations, hotel information and to register,
visit probeauty.org/forums.
Temple Clean LLC has been acquired by
BluSands, LLC. Bill, who with Lynne
Coleman, owned the company, recently sent
this announcement to the company’s
customers. “I am happy and proud to
announce that our TempleClean brand has
been acquired by BluSand, LLC, manufacturer
of the original BleachSafe towel used by
salons worldwide. I continue to work in sales
and product development, but less in the
day-to-day operations. Be assured that you
can expect to receive the same level of
honesty, quality and care that you have come
to expect from TempleClean. One of the
many appealing points of this relationship is
the attitude the companies share regarding
these values. I invite you to call BluSand, LLC
at 800-600-4111, or visit the new website at
BluSand.com to check it out or replenish any
products you might need. I also encourage
you to try the extremely popular BleachSafe
towels the next time you are ordering any of
the TempleClean brand products. You won't
be disappointed! We thank you and look
forward to your continued business and
support. Our satisfaction is derived from
being able to provide you with unique, useful
and quite simply the best salon and spa
products available, and we are excited to
continue on with that mission!”
accessed on the company’s system. As a
result of the continuing investigation, Sally
now understands that a larger number of
additional records containing payment card
data may have been illegally accessed and
removed from its systems.
The company will not speculate on the
scope of the incident until the forensic
review progresses, because experience with
such incidents at other retailers has taught
that it is difficult to ascertain the extent of a
data breach incident until the required
forensic review is complete.
Said the company in a statement, “We will
continue to provide updates regarding the
status of the investigation and the steps we
will be taking to assist any customers who
may have been affected by the incident
through sallybeautyholdings.com. We will
provide appropriate notifications to
customers who may have been affected by
the incident and others as the facts develop
and we learn more.”
Sally Beauty is offering one free year of
credit monitoring and identity-theft
protection for those customers who might
have been affected by an unauthorized
intrusion into the Sally Beauty Supply LLC
network. “Our customers remain our top
priority,” said Gary Winterhalter, chairman,
president and CEO. “Instructions for this
service can be found on
sallybeautyholdings.com.”
Since the intrusion was discovered, the
company has been comprehensively
investigating the security incident with the
assistance of its advisers. Based on the
investigation, the company previously
reported that, although it would not
speculate on the scope of the incident, it
discovered evidence that fewer than 25,000
records containing card-present (track 2)
payment card data may have been illegally
The Salon Professional Academy of
Tacoma has donated $5,000 raised during a
student-led hair show designed to showcase
student talent and support the reign of Ms.
Wheelchair America. The money will be used
to offset travel expenses incurred by Ms.
Wheelchair America while sharing the
platform “Inclusion Revolution” across the
United States. Jenny Adams, the reigning Ms.
Wheelchair America and a long-time client
of The Salon Professional Academy of
Tacoma, served as the emcee for the event,
and debuted an original song developed for
the show. The donation made to further
Jenny’s message will be used to offset travel
costs as she visits expos and events
throughout the United States to share her
platform, titled “Inclusion Revolution.” The
Salon Professional Academy of Tacoma is the
official beauty provider for Jenny.
APRIL 2004 27
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The Beauty Industry Report A MONTHLY NEWSLETTER FOR EXECUTIVES IN THE PROFESSIONAL BEAUTY BIZ
Acquisitions of legacy salon
brands continue to lead to
changes at those companies. The
most recent announcement:
Revlon Professional Brands is
consolidating its U.S. Haircare
(formerly Colomer Beauty
Brands) and USA Nail (CND)
commercial operations under
Marty Flaherty, who has been
promoted to general manager.
The company will be
headquartered in the San Diego
Metro area, with the Denver
office relocating. In other
company news, David Raccuglia
is returning to American Crew as
creative consultant and
photographer for the company
he founded in 1994. He will also
provide creative direction for
Style Masters, a Revlon
Professional brand.
Changes also continue at Cotyowned OPI, as Suzi WeissFischmann, executive vice
president and artistic director,
will transition to a consultant
role, effective July 1. She is
expected to consult on color
collections and to serve as a
global ambassador for the brand.
And speaking of someone who
knows a thing or two about
mergers and acquisitions, Mark
Cuban, the owner of the Dallas
Mavericks, Landmark Theatres
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and Magnolia Pictures, author of
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13 in Las Vegas. In addition,
Giuliana and Bill Rancic will host
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