Mediainfo 2015 Ambient Media

-
e
Mediainfo
2015
Ambient Media
Øko
Høj kva
Godt håndv
Herslev Bryghus er et mindre økologisk gårdbryggeri i
den lille landsby Herslev nær Roskilde.
gørende for smagen, og vi udvikler løbende
Vi brygger øl, som vi kan lide og har et bredt sortiment, som spænder fra pilsner og porter til hvedeøl
med asparges og juleøl med gran.
Vi dyrker selv det økologiske korn, som vore
brygget på, og finder smagsgiver som blan
hyben, hø og gran i naturen omkring brygh
er terroir - vores landbrug, liv og kultur.
Øllet brygges efter enkle principper, hvor godt håndværk, lokale råvarer og skånsom produktion er af-
Forhandles hos udvalgte ølbutikker, Aarstid
Irma og i bryggeriets egen gårdbutik i Hers
Herslev Bryghus � Kattingevej 16 � Herslev � 4000 Roskilde � www.herslevbryg
142633 S&B 06 2014_BO_JAC_omslag.indd 1
o
,
Read m
about ou ore
r various
other m
edia at
d
gmedia
.dk
Copenhagen · Stockholm · Oslo
SAS Ambient Media 2015
The SAS passenger
Reach people on the move
The Scandinavian 5+Travellers are modern and well-educated
people in all ages who travel a lot.
Travel is mainly about getting from point A to point B as quickly as possible.
Yet it also involves a fair amount of time sitting still – in planes, lounges
and behind computers. This is when travelers are often looking for diversion and are highly receptive to advertising messages.
We offer advertisers the opportunity to reach people on the move with
their messages – before, during and after the trip – on ground, on board
and digital solutions.
Gender
Male: 60%
Female: 40%
Age
Can be found in all age groups – high affinity in 30-55
SAS has assembled a range of attractive travel-related advertising media
and promotional opportunities for this purpose. You are welcome to contact DG Media to discuss how Ambient Media can be integrated into your
marketing effort and contribute towards getting your message across to
the right target groups – when and where it counts.
Interests
Business
Travelling
Sports
Culture
Facts and figures about SAS
• In 2014, more than 2.3 million passengers traveled with SAS per month
• SAS flies to more than 120 different destinations
• SAS launched 50 new routes in ’14- and plans to launch 15 more in ’15
• SAS has approximately 1,080 flights/day (Mon-Fri) worldwide
Number of passengers
Total: 28.5 million
Norway: 9,800,000
Sweden: 7,300,000
Denmark: 7,600,000
Rest of the world: 1,400,000
42%
Skiing
50%
Business
48%
Wine / winetasting
48%
Foreign policy
88%
Holidays abroad
40%
Exercise
48%
New technology
42%
Trying new products
38%
Tax questions
60%
Personal finances
44%
Education
34%
Fashion news
36%
Theatre
Geography
Primarily in larger cities and suburbs
Income/Education
Higher income and education than average
Opinions
Pays for quality
Open-minded
Career-focused
Life values
Curious
Strong-willed
Unbound
Advertising
sales
Denmark · DG Media as
Store Kongensgade 72
DK-1264 København K
Tel. +45 70 27 11 55
epost@dgmedia.dk
www.dgmedia.dk
Norway · DG Media as
Universitetsgaten 14
NO-0164 Oslo
Tel. +47 216 08 190
epost@dgmedia.no
www.dgmedia.no
Sweden · DG Media Sales ab
Tysta gatan 12
SE-115 20 Stockholm
Tel. +46 72 506 85 20
mail@dgmediasales.se
www.dgmediasales.se
ted
s
ON BOARD
SAS Breakfast Box
Serving your message
Place your message in a breakfast box in front of your audience.
You can take full advantage of the surprise element by having
your ad in the form of a gift voucher, a taste sample or a mini guide to your product service.
Opportunity
SE
NO
DK
INT SE
INT NO
INT DK
No of units
Frequency
25,000
60,000
27,500
12,000
5,500
40,000
2 weeks
2 weeks
2 weeks
2 weeks
2 weeks
2 weeks
Rate in SEK
150,000
239,000
110,000
48,000
22,000
159,000
Deadlines
Booking deadline 20 working days prior to event start. 15 working days prior to activity start, a dummy of the
product must be presented. 5 working days prior to activity start, all material must be delivered to SAS.
Technical data
Flyer dimension: Max. W: 10 x H: 20 cm.
For further information, please contact our sales support + 46 72 506 86 10 or material@dgmediasales.se.
SAS Inflight Entertainment
Your onboard show
SAS 13 long-range aircraft Airbus 340/330 is an ideal showcase/window/display area for your advertisement. A new system
(fully launched in Q2 2016) allows “gate-to-gate” entertainment
and your advertisement can be displayed already on ground after
mandatory safety videos have been shown. In addition, a new GUI
display is introduced in September 2015 with unique possibilities
for you to have your advert shown from the system home page.
Destinations served - and reach per month
From Copenhagen: New York, Chicago, Washington, San Francisco, Beijing, Shanghai and Tokyo. Reach:
84,000 passengers.
From Stockholm: New York, Chicago and Hong Kong (September 2015). Reach: 24,500 passengers.
From Oslo: New York. Reach: 11,500 passengers.
A total reach of 120,000 passengers per month.
Opportunity
30 sec. spot
30 sec. spot
60 sec. spot
60 sec. spot
Frequency
One time per flight
Two times per flight
One time per flight
Two times per flight
Period
Rate in SEK
4 weeks
4 weeks
4 weeks
4 weeks
82,700
123,500
134,000
199,200
Max. no. of advertisers: Three on the same flight
Deadlines 2015
Campain Start
May 31
June 30
July 31
August 31
September 30
October 31
November 30
December 31
Order
April 20
May 20
June 18
June 29
August 21
September 21
October 20
November 20
Material
April 27
May 27
June 26
July 3
August 27
September 28
October 27
November 27
Technical data
Material to be provided in two formats until May 2016: For old system: Apple proresHQ in DD with stereo sound
For new system: MPEG-4 Part 10. For further information, please contact our sales support + 46 72 506 86 20
or material@dgmediasales.se.
Agency commission
An agency commission (to recognized agencies)
of 15% of the net billing is granted for spot advertising.
Discounts
2 months advertising
4 months advertising
10% discount
15% discount
ON BOARD
SAS Seat Pocket Placement
With SAS Seat Pocket Placement, you get the opportunity
to expose your brand or product to SAS passengers in an
engaging context. Working as an add-on to other Ambient
Media offers, the seat pocket is an excellent place for a
product catalog or a topic that requires more in-depth information. The seat pocket is just half a meter in front of the
passengers. They are comfortably seated and in a pleasant
state of mind.
One month distribution
Opportunity
Norway*
Sweden*
Denmark*
Intercontinental
Frequency
No. of passengers
No. of units
Language
Rate in SEK
Monthly
Monthly
Monthly
Monthly
820,000
600,000
630,000
120,000
50,000
54,000
45,000
18,000
Free of choice
Free of choice
Free of choice
Free of choice
330,000
240,000
250,000
50,000
One round distribution
Opportunity
Norway*
Sweden*
Denmark*
Intercontinental
Frequency
Seatpockets
No of units
Language
Rate in SEK
1 round
1 round
1 round
1 round
8,000
6,000
5,000
1,500
10,000
8,000
7,000
2,000
Free of choice
Free of choice
Free of choice
Free of choice
79,000
65,000
55,000
23,000
*Note that due to changes in aircrafts routes the geographical selection cannot be guaranteed
Opportunity means domestic flight and flight from origin to rest of Europe
Deadlines 2015
Distribution Start
January 1
February 1
March 1
April 1
May 1
June 1
July 1
August 1
September 1
October 1
November 1
December 1
Order
Material
December 11
January 12
February 9
March 11
April 10
May 11
June 10
July 10
August 11
September 10
October 12
November 10
December 18
January 19
February 16
March 18
April 17
May 18
June 17
July 17
August 18
September 17
October 19
November 17
Technical data
Max size A4 and max weight 130 gr
For further information please contact our sales support +46 72 506 86 10 or material@dgmediasales.se
SAS Onboard Ad Hoc
placement
Place your product where it all happens.
We offer you the possibility of a first-class
product placement on the seats of the aircrafts. This is an ideal opportunity to inform
about a new product and has plenty of
other uses. You can promote a product by
having it placed on seats in the aircraft or
place a catalogue in the same way.
Please contact us for a specific offer.
ON GROUND
At 16 different SAS lounges and at 11 airports – Stockholm, Copenhagen, Oslo, Gothenburg, Helsinki, Brussels, Paris,
Chicago, New York, Trondheim and Tromsoe – there is a unique
opportunity for close contact with potential consumers. Every
year the SAS Lounges are visited by more than 2.7 million travelers. Tastings and product placements are especially effective in a casual lounge atmosphere. Why not use the lounge to
place a product or a fact sheet or inform about a new product,
perhaps even with a personal demonstration.
Placements in SAS Lounges
Opportunities
No. of lounges
No. of visitors/month
Frequency
2
1
1
2
2
1
1
30,400
9,800
5,500
57,100
22,800
6,500
27,500
Monthly
Monthly
Monthly
Monthly
Monthly
Monthly
Monthly
Stockholm International
Stockholm Domestic
Gothenburg International
Copenhagen
Oslo
Helsinki
London
Rate in SEK
57,800
18,600
10,500
108,500
43,300
12,400
52,200
Deadlines 2015
Distribution Start
Order
Material
January 1
February 1
March 1
April 1
May 1
June 1
July 1
August 1
September 1
October 1
November 1
December 1
December 11
January 12
February 9
March 11
April 10
May 11
June 10
July 10
August 11
September 10
October 12
November 10
December 18
January 19
February 16
March 18
April 17
May 18
June 17
July 17
August 18
September 17
October 19
November 17
Events in SAS Lounges
Opportunities
No. of lounges
No. of visitors/2 weeks
2
1
1
2
2
1
1
15,200
4,900
2,750
28,550
11,400
3,250
13,750
Stockholm International
Stockholm Domestic
Gothenburg International
Copenhagen
Oslo
Helsinki
London
Frequency
Every 2 weeks
Every 2 weeks
Every 2 weeks
Every 2 weeks
Every 2 weeks
Every 2 weeks
Every 2 weeks
Rate in SEK
60,800
19,600
11,000
114,200
45,600
13,000
55,000
Deadlines 2015
Booking deadline 20 working days prior to event start. If staff must be present, booking deadline
is 13 weeks prior to event start, due to security reasons.
Technical data - Placement/Events in SAS Lounges
For further information please contact our sales support + 46 72 506 86 10 or material@dgmediasales.se
Agency commission
An agency commission (to recognized agencies) of 15% of the net
billing is granted for display advertising (excluding supplements and
inserts).
Discounts
5% discount offered to customers purchasing for at least SEK
300,000 a year. 10% discount offered to customers purchasing for
at least SEK 500,000 a year.
Frequency discounts
2 advertisements
4 advertisements
6 advertisements
10 advertisements
5% discount
7.5% discount
10% discount
15% discount
All discounts require a joint order. The advertisements/campaigns must
be inserted/started within 12 months.
JORD & VIDEN
september 2014 • pris dkk 66,50 • eur. 9
s m a g o g b e h a g • s e p t e m b e r 2 01 4
BO
Vind
g a s t r o n o m i ,
v i n ,
September 2014 • Nr. 6 • Årgang 159
f o r k æ l e l s e
og
kokken Claus Holm
en aften
Hans tjener10.for000 kr.)
(værdi:
Økologi
Høj kvalitet
Godt håndværk
gørende for smagen, og vi udvikler løbende nye øl.
og har et bredt sortir og porter til hvedeøl
gran.
Vi dyrker selv det økologiske korn, som vores øl er
brygget på, og finder smagsgiver som blandt andet
hyben, hø og gran i naturen omkring bryghuset. Det
er terroir - vores landbrug, liv og kultur.
cipper, hvor godt håndm produktion er af-
Forhandles hos udvalgte ølbutikker, Aarstiderne,
Irma og i bryggeriets egen gårdbutik i Herslev.
LOUIS JADOT
BOUrgOgne heLT
kOncenTrereT
sØnderJYlland
UFOrMeL
den oprindelige smag
af danmark
med efternavnet Jacobsen
serverer sandheden helt
uden dikkedarer
enkeLT, ærLIgT Og
SkyhøJ kvALITeT
sYlt
Japan
og gem sommeren
dublin
guide til meget
mere end guinness
og kartofler
Jomfruhummer
med brian mark hansen
28.08.2014 - 24.09.2014
ingevej 16 � Herslev � 4000 Roskilde � www.herslevbryghus.dk
9 770904 670005
Scandinavia’s largest media house
– more than 100 media options
Lønstatistik
6
Kompetenceudvikling
8
Landskabsøkologi
har meget at
byde på
Side 4
20
kr. 66,50
Årets ret | talentet | mÅnedens Vine | Øl | Grej | sVinGdØren | unika affinaGe | nyt & nyttiGt
00006
Effective advertizing • Strong media combinations
Low contact prices • Documented effect
BK returuge 39
12/08/14 14.29
76536_JV_6_2014.indd 1
10/09/14 11.41
FOR THE MODERN TRAVELER FROM SCANDINAVIAN AIRLINES | NOVEMBER 2014
Somewhere along the journey across the equator,
subtle aromas from the old sherry cask soften the aquavit.
1
THE WINE
WINE WEST
YOUR PRIVATE
DRIVER
Travel first class
through Napa Valley
The Uber revolution
‘My dream was to become
an artist but I wasn’t
good enough’
LIVING IN A BOX
The world’s tiniest
hotel rooms
Norwegian starchitect,
Kjetil Trædal Thorsen
LET IT SNOW!
6
This winter’s must-hit
trails and must-have gear
EDINBURGH
WAYS
To board
a plane
Sizzling with culture
– literally
Bea Szenfeld is an
aRtiStiC gIrl
iN a maTerIal woRld
LINIE DOUBLE CASK AVAILABLE IN NORWAY, COMING SOON TO ALL MARKETS
Track your bottle at www.linie.com | #linieaquavit | Enjoy Linie Aquavit responsibly
04
oktober-december 2014
diamanten
DET KONGELIGE BIBLIOTEK
UDSTILLING: FABULERENDE FOTOGRAFIER
COOPER & GORFER
NORDPOLENS DRAGENDE MYSTIK
DANMARK SOM POLARNATION
HØR
MUSIKKEN
LIVE
OPERA UDEN ORD
SIMON STEEN-ANDERSEN
S U N D H E D // N R . 1 0 // N O V E M B E R 2 0 1 4
19. september 2014 | 68. årgang | Dansk Psykolog Forening
15
Genfugt din vintertørre hud med den fantastiske
Exuviance-natcreme HydraFirm
Forsker i
skizofreni
Skizofrene personer har svært ved social kommunikation. Psykolog
Vibeke Bliksted vil med sin forskning bidrage til at svare på hvorfor.
IG
INA
L QU
AL
IT
Vi mødes på nettet
Bare ikke geronto –
Netterapi sprænger rammerne
for psykoterapi. Det er ikke for
tidligt at overveje ’hvad så’.
Psykologers arbejde med ældre
mennesker giver et kick. En psykolog modsiger fordommene.
SIDE 10
SIDE 14
UA
Y G RAN
U
V IA
AUTHORIZED
PROFESSIONAL
ED BY EX
Fest og glæde, sådan er gymnasieårene. Eller var. Mange unge lever
nu med angst og depression.
NCE O
R
SIDE 4
Hold fast i de unge
SIDE 8
TE
økologisk gårdbryggeri i
Roskilde.
6
THE DERMATOLOGY
FOUNDATION
N R . 1 0 // N O V E M B E R 2 0 1 4 // I S A M A R B E J D E M E D D A N S K E R E G I O N E R
MAGASINET
MOTION
D!
HOLD FRI FRA
SORGEN
JA, BØRN KAN
ARVE SKO
SÅ MEGET
SKADER
ALKOHOL?
De enkelte lande er uenige
LOUISE WOLFF:
succes
Søvn er = med
PLUS
Prices and terms of payment
All prices mentioned are excl. tax. Every advertisement
is billed right after the date of publishing/the campaign
start. The deadline for payment is 10 days after the date
of publishing/the campaign start. In case the deadline for
payment is exceeded, an additional cost of 2% pr. started
month will occur. In certain cases, DG Media can demand
that the advertisement is prepaid. Discounts are not
applicable for extra charges.
Complaints
DG Media and the publisher are not accountable for errors
in advertisements that are booked in agreement with
the advertiser’s conditions. This is also valid for material
received from other media, material not in agreement
with the technical data, or in cases where the deadline for
material is exceeded.
In case of misprint, wrong sizes, dates etc. for which the
advertiser or bureau is not responsible, there will be a
reduction estimated by DG Media, which cannot exceed
the cost of the advertisement and insertion in the media.
Complaints due to misprint, wrong colors etc. must
be received by DG Media no later than 5 days after the
insertion of the advertisement.
Should an advertisement be inserted more than once with
the same error without DG Media receiving a complaint,
only the first insert is subject to a possible discount. In
case of incorrect, delayed or missing inserts, DG Media/
publisher cannot be held responsible for compensation
claims.
V E LVÆ R E
SIDE
– den perfekte
kombination
HØRELSEN
FODPLEJE
142554 Magasinet Sundhed nr.10 2014.indd 1
Terms and conditions
KOST
VIN fra
Produkter que
Pacifi
Beauté 53
LØB OG
YOGA
SKØNHED
BØGER
SYNET
KRYDSORD
14
tip til
mental
sundhed
LÆS MERE PÅ:
magasinet-sundhed.dk
17/11/14 14.29
Read more about our
various magazines at
dgmediasales.se
Cancellation
Cancellation of an order must happen by writing to DG
Media no later than 5 working days prior to the deadline for
ordering. Advertisements, for which special placements
are ordered, cannot be cancelled without prior agreement
with DG Media.
In case of cancellation, any discount given in conjunction
with previous or other advertising, will be adjusted and
reduced accordingly on the following invoice.
Other terms
DG Media reserves the right to reject advertisements
that go against the publisher’s interests or current rules
and regulations. Advertisement orders which contain
conditions of referrals through text will be rejected. Any
advertisement which can be mistaken for editorial content
must, at the advertiser’s expense, be supplied with the
word ”advertisement” directly above a line stretching the
full width of the advertisement.
Contact us by telephone, and receive suggestions on how to effectively contact your target market.
Denmark +45 70 27 11 55 Norway +47 216 08 190 Sweden +46 72 506 85 20