Expanding your business to ASEAN & Oceania

Contact
Tine Arensbach
Export Consultant
Tel: +45 60 20 85 64
Tine.arensbach@dk-export.dk
November 2015
Date:
November 12, 2015
Time:
9:30 am - 15.45 pm
Location:
Incuba Navitas
Address:
Inge Lehmannsgade 10
8000 Aarhus C.
Participation fee:
Members of Danish Export
Association:
DKK 495
Non-members:
DKK 995
No-show fee:
No-Show fee is DKK 500
Sign up here:
Link to website
Expanding your business to
ASEAN & Oceania
The shift in economic growth moves from the West to the East, currently ranking ASEAN &
Oceania as the 4th largest export region in the world. This enforces the growing potential for
Danish companies in the Southeast Asian trade area. Danish Export Association in collaboration
with The Danish Trade Council and Væksthus Midtjylland, invite you to the ‘Expanding your
business to ASEAN & Oceania’ conference day, where we will focus on the most common
questions your company might have, when exploiting business possibilities in ASEAN &
Oceania. An exceptional business case line-up comprises firsthand knowledge of vital
challenges, opportunities and requirements concerning export and entry into the prospering
market.
The conference facilitates cross-sectorial knowledge sharing, discussion forums and vital
networking possibilities for any company with interest in the unexploited market opportunities.
Become acquainted with the latest information about the market development and exchange
valuable knowledge on how-to know-how from your peers.
Program overview:
Session 1: Hands-on experience: Who, when and how?
9:30-10:00
Registration, Coffee and Networking
10:00-10:20
Co-organizers
Welcome to ASEAN & Oceania
Tine Arensbach, Danish Export Association.
Mai Louise Agerskov, Incuba Navitas (host)
10:20-10:40
Opening Speaker - Introduction to the ASEAN &
Oceania markets
A view on Danish interests and possibilities in this multicultural region with great economies and very different
market structures.
Mr. Jan Top Christensen, Ambassador, Royal Danish
Embassy, Manila - Philippines & Mrs. Berit Basse,
Ambassador, Royal Danish Embassy, Singapore
10:40-11:10
Business Case – Creating a name in ASEAN & Oceania.
Advantageous network and entry strategy
Mr. Wibo Brouwer, R82 A/S: The inspirational company has
set up business in the region, and constructed a solid name
and network in Australia.
11:10-11:40
Business Case – Cross-market opportunities and
Synergy for Danish business in the ASEAN & Oceania
Markets
Danish Export Association - the largest organizer in Denmark of activities, networking and courses with export focus. We
offer customer related export network, export promotion, market knowledge, training and consulting. The Danish Export
Association is a non-profit, member-owned and member-driven association. Our company members have 49% more
export than the average Danish exporter.
Mr. Jørgen Holst Therkildsen, Linco food systems A/S:
Unique case story from the ASEAN markets, which provides
hands-on experience in business practice, establishment
and expansion strategy.
11:40-12:10
Networking around the table – Share your
Considerations, experience and challenges
Each participants is encouraged to address one key
challenge or question, regarding their own business
opportunity in the ASEAN & Oceania markets.
12:10-12:50
Lunch
Session 2: Strategic market entry and penetration of your export business
12:50-13:00
13:00-13:30
13:30-14:00
Introduction to the afternoon program
Mrs. Tine Arensbach, Danish Export Association
Business Case – How to set up your business in
ASEAN & Oceania. Market selection and penetration
Mr. Jørgen Lassen, Bramidan A/S: The company has expert
first hand know-how on market entry and penetration of the
New Zealand and Australian markets.
Danish export opportunities and funding
Væksthus Midtjylland: The VMH international Platform,
2015/2016 export program, activities and funding possibilities
for Danish companies in ASEAN & Oceania.
14:00-14:45
Your short-cut to quality suppliers
Q/A Networking session - What are the Danish
business opportunities in ASEAN & Oceania?
Export Advisors from the following Danish Trade Councils in
the ASEAN & Oceania region:
From Malaysia:
Mr. Joakim Larsen, Head of Trade,
Royal Danish Embassy, Kuala Lumpur - Malaysia
From Thailand:
Mr. Asbjørn Overgaard Christiansen, Head of Trade,
Royal Danish Embassy, Bangkok - Thailand
From Philippines:
Mr. Jan Top Christensen, Ambassador, Royal Danish
Embassy, Manila - Philippines
From Singapore:
Mrs. Berit Basse, Ambassador, Royal
Danish Embassy, Singapore
From Indonesia:
Mrs. Dorthea Damkjaer, Head of Trade,
Royal Danish Embassy, Jakarta - Indonesia
From Australia & New Zealand:
Mr. Michael T. Hansen, Consul General,
Danish Consulate General, – Australia & New Zealand
www.dk-export.com
14:45-15:30
Networking & individual sparring opportunity with the
organizations.
Possibility for your company to network and discuss individual
business cases with the participating organizations: The
Danish Export Credit Agency (EKF), Væksthus Midtjylland
(VH), The Danish Trade Council /Ministry of Foreign Affairs
(UM) and Danish Export Association (DEA)
15:30-15:45
Thank you & Goodbye from the Organizers
Danish Export Association, The Danish Trade Council
& Væksthus Midtjylland
Co-organizers:
Your short-cut to quality suppliers
www.dk-export.com