Presentation - MRIA Annual Conference 2015

Be Visual
Dynamic StoryTelling
Rudy Nadilo
President
Better Data by Design
Audrey Paradis
Director
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Dapresy Overview
Over 10 Years in business:
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130+ clients in more than
30 countries
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Over 1 million Report Users
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Deployed hundreds of
thousands of online studies
• 
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Offices in:
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Sweden
US
Canada
UK
Germany
Australia
• 
Dapresy Pro is being used for
all kinds of reporting:
• 
From simple Ad Hoc to complex
trackers
• 
Enterprise Feedback
Management
• 
KPI Marketing dashboards
Dapresy Pro is easy to use
• 
Automate manual processes
• 
“Drag & Drop” - No programming
required
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Web based, intuitive, anyone can
leverage Dapresy Pro
Technology can increase the effective
value of marketing data yet. . .
•  86% still present data with PowerPoint
•  Only 15% use InfoGraphics
•  Only 25% use some sort of dashboard
•  PepsiCo internally says about PPT;
“No Power, No Point”
Client marketing data delivery
expectations are rapidly changing
•  KPI metric-based dashboards
•  Visual & interactive delivery
•  Tell a more compelling story
•  Faster delivery
•  Easily share data to more
people
Economics of Data Presentation
Typical $100k Tracker
Data
Collection
$20k
Data
Management
$15k
38% savings
using online
system
$62k Tracker
$20k
PM Analysis &
Reporting
$10k
$65k
Spend more
time & money
on value-add tasks
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Online Data Presentation
time & cost has gone down
High cost per delivery
1999
2003
2007
Long Time
to deliver
Short Time
to deliver
2011
2013
2015
Low cost per delivery
Clearly Communicate Data
Clearly Communicate Data
Clearly Communicate Data
Streamline Process & Save Money
•  3 Basic Views with Dynamic filters
provide 150+ page views
•  Data updates automatically
•  Eliminates error prone PPT versions
Trust
Loyalty
Equality
Satisfaction
Critical KPI’s
Teamwork
Complex Data
Filter Elements
Dynamic Dashboard
NFL Event Tracker
Customer Satisfaction
Syndicated Media Data
WHAT IS AIMIA?
•  A global leader in loyalty management
•  Full suite of services including Coalition Loyalty, Proprietary Loyalty and
Loyalty Analytics
•  Owns and operates some of the world’s biggest and most popular coalition
loyalty programs
•  More than 4,000 employees in over 20 countries around the world
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AIMIA CANADA’S MARKET RESEARCH TEAM
Canada
Analytics
Market & Consumer
Research
AUDREY PARADIS
Director
VINCENT LEFEBVRE
MELANIE CEBER
Consultant
Consultant
TEYMOUR AZAR
Cube Research
External consultant
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AIMIA CANADA’S NEW TRACKERS
Voice of the
Member
(members)
B2C
Competitive
Landscape
Monitor
(Canadian
consumers)
Partner Tracker
(members)
Voice of the Client
B2B
(AP Partners &
PL clients)
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NEED FOR ONLINE REPORTING
• 
Available reporting tools not well suited for research tracking data
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Infographics & dashboards more impactful then lengthy reports
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Internal clients with varied information needs
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Report automation and self-serve encouraged at Aimia
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Intuitive tool required to ensure user adoption
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Proven reliability of the tool
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Security of the data ensured
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Several Canadian research suppliers supporting it
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Cost-effective tool for trackers
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Login page
aimia.dapresy.com
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Dashboard
& filters
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Dashboard
& filters
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Dashboard
& filters
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Dashboard
& filters
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Open-ends
(self-serve)
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Tables
(self-serve)
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Tables
(self-serve)
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Tables
(self-serve)
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Exports
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Central
repository
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Documents
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MAIN BENEFITS TO AIMIA
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Visually-appealing
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Reliable and intuitive
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Self-serve:
!  Filters
!  Cross-tables
!  Verbatim analysis
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Timely data updates
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Statistical tests
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One-click exports
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User access rules
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Multi-datasets
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Cost effective
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QUETIONS
QUESTIONS
?
Come visit us
at booth 27!
Rudy Nadilo
rudy@dapresy.com
(603) 828-5620
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