FRAM Marked: US Shale

FRAM Marked: US Shale-2 /unconventional
FRAM Market US Shale-2 is Innovation
Norway’s second multi-client program for
Norwegian companies within the oil and gas
sector seeking to approach the US
unconventional market (“US Shale”). Innovation
Norway is initiating the market introduction
program for Norwegian companies that offer
products or services that could target the US
unconventional market. The program is aimed
at the geographical market in the US, with
Houston as the main hub.
Objective of FRAM Market US Shale program
The FRAM Program contributes to a faster realization of a
company’s international ambitions within the US. The
project focuses on achieving profitable business results.
Participating companies will spend most of the time
interacting with potential clients and partners.
Program Focus
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Strengthen your market insight and test your products or services when meeting with potential clients and partners
operating in the US Shale market.
Develop, prepare and finalize elements of your US Go-to-Market strategy to fit local requirements.
Within the timeframe of the program you should work towards securing R&D contracts, field trials and/or commercial
binding agreements/contracts.
Understand how to set up and do business in the US; IPR, contracting, legal structures, and the specific business
culture of the country. Find the appropriate business model to develop growth in the US and get advice on how to
best implement it.
Why Participate
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You need stronger international growth.
You have technology products or services for the business segment.
You look for R&D-partners within the shale industry.
You want to explore the opportunities in the US Shale market.- You want to build and confirm and/or implement your
strategy.
You wish to strengthen your international market presence, look for sourcing/local production, and/or search for potential
partners/agents in the US.
Innovation Norway. Akersgata 13, P.O.Box 448 Sentrum, NO-0104 Oslo, Norway
We give local ideas global opportunities
Photo:Extra Zebra: https://www.flickr.com/photos/23438569@N02/
March 1st 2015
What you get
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A US Shale market report prepared by an external market research firm in Houston.
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~60 hours of individual advisory services thru FRAM Advisors in Norway.
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A dedicated network with Norwegian case-companies that offer products and services in the sector.
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Three 1-day seminars in Norway to prepare for upcoming visits to the US and to share experiences.
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Two 1-week visits to Houston attending several tailor-made business meetings and networking sessions.
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Meet with Houston based operators, service companies and OEM’s as well as government representatives.
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Attend key note presentations on key subjects like the US Shale market, IPR, company set-up, business culture & barriers
to entry
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~40 hours of support from external market research advisors in Houston to help update the Go-to-Market strategy.
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Attend lunch, dinner and business meetings to build a personal network and to agree follow-up activities
US Shale-2 Visits Overview
All visits will include facilitated meetings with a selected group of operators and service companies that are potential
partners for development projects, technical guidance and commercial contracts. Technology personnel, operational
personnel and management personnel will be represented in these meetings to maximize the value for the FRAM
companies.
Visit 1: All companies arrive early November 2015 and attend several seminars covering topics relevant to the FRAM
program such as US IP, business culture and pricing models. There will be several tailor-made sessions with potential
clients and partners. In addition there will also be a seminar where Norwegian entrepreneurs that successfully have
built a US Shale/GoM business share their experiences.
Companies may also be linked to a local mentor to help update their business plan and value offering.
Visit 2: All companies arrive mid June 2016 individually or in designated clusters to meet with potential clients and
partners. This results in meetings with highly relevant players for each cluster in order to make the meetings as
effective as possible.
The below overview illustrates some of the companies that will be included, several of which have already committed and
are excited to be a partner of the program.
Funding
This program is partly funded by Innovation Norway to
secure the engagement of highly competent specialists and
advisors.
Participation Fee
Participating companies pay 75.000,- NOK, plus
accommodation, travel expenses and any exhibition fees.
Interested?
Please contact us for more details.
Contact
The project will be undertaken in close cooperation with
the IN office in Houston, with office manager Asbjørn Flo:
Telefon (+1) 281 536-1449, asbjorn.flo@innovationnorway.no
Project manager: Kjell Hilde
CellPhone (+47) 913 47 976
Kjell.hilde@nordcap.no
Project responsible: Erling Johansson, Special Advisor
www.innovasjonnorge.no
We give local ideas global opportunities
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