Public Financing

Public Financing
PWN Norway - 04.02.2015
About me
Innovation Norway
• Innovation in Norwegian trade and industry
• Making Norwegian businesses competitive domestically
and internationally
• Promoting the reputation of Norwegian businesses
5
Much more than financing
Photo: Johan Wildhagen/Innovation Norway
Innovation Norway:
Our services
Financing
services
Promotional
services
Competence
services
11
Advisory
services
Networking
services
An international organization
OFFICES IN
EVERY COUNTY
REPRESENTATION IN MORE
THAN 30 COUNTRIES
Overall objective
Increased value creation through female participation and
position in industry – as entrepreneurs, in management
and on boards.
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Leadership Mentor (Travel industry)
• 6 gatherings
• Individual sessions with mentor
• Leadership and career development
Photo: Johan Wildhagen/Innovation Norway
14
Female Entrepreneur of the Year
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Startup Grants
(Etablerertilskudd)
• Development, market introduction
and early growth phase
• Phase 1: “Market clarification”
Up to 150.000 covering up to 100% of the
project cost
• Phase 2: “Commercialisation”
Up to 800.000 covering up to 75% of the
project cost
18
Other Grants and Loans
• Public/industrial research and
development: Development of
competitive products in an
international market in collaboration
with a customer (IFU / OFU)
• Innovation loans: Companies in the
growth phase or loans for
development of innovation projects
18
Other Services
• IPR / Design services
• Mentor programs
• International marked advisory
• Competence programs
• Network programs
Conditions for our support
• Adding value to Norway
• Innovation
• Market potential
• Profitable
• Ability to complete task
• Triggering effect
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Can you build it?
What’s new about it?
Is there a market for it?
How will you reach the market?
Why will they care?
We do not give grants if
• Payment problems, poor financial situation
• Inventions lacking business sense
• Company older than 3 years (5)
• Local focus – traditional commerce, private
service, consulting, hand craft
• Import, agencies or licensing businesses
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Most phenomenal
startup teams
create businesses
that ultimately fail.
Why? They built
something that
nobody wanted.
Eric Ries
Osterwalder´s Business Model Canvas
• Who are our Key
Partners?
• Who are our Key
Suppliers?
• Hvem er partnerne våre?
• Hvilke leverandører har
vi?
• What key activities do we
have to do to deliver the
Value Propositions?
• Hvilke kjerneaktiviteter
må vi selv utføre for å
levere verdiløftet?
• What Key Resources do
our Value Propositions
require? (Physical,
Intellectual, Human,
Financial)
• Hvilke ressurser trenge vi
for å oppfylle verdiløftet?
• What are the most important costs in our business model?
• Hva er de viktigste kostnadene i forretningsmodellen?
• What value do we deliver
to the customer?
• Which one of our
customer’s problems are
we helping to solve?
• Which customer needs
are we satisfying?
• Hva slags verdi gir vi
kundesegmentene våre?
• Hvilket problem løser vi
for kundene?
• Hvilke kundebehov
tilfredsstiller vi?
• How do we maintain the
relationship with our
customer segments over
time? (i.e. Personal
assistance, Self-service,
Automated services)
• Hvilken type relasjon har
vi til våre
kundesegment?
• Through which channels
do we reach our
customers? (Channel
phases: Awareness,
Evaluation, Purchase,
Delivery, After sales)
• Gjennom hvilke kanaler
når vi våre kunder?
• For what are the customers currently paying?
• How are they currently paying?
• Hva tar vi oss betalt for i dag?
• Hvordan tar vi oss betalt?
• For whom are we
creating value?
• Who are our most
important customers?
• Hvem skaper vi verdi for?
• Hvem er våre viktigste
kunder?
Skattefunn
• Administered by Forskningsrådet
• Legal right based scheme designed to promote R&D
activity in Norwegian companies
• Objective: Make it easier for companies to launch R&D
activities and less costly to carry them out
• Tax deduction of up to 20 per cent of the eligible costs
related to R&D activity
• All costs must be associated with the approved project
Additional public funding
• EU funding
• Kulturrådet
• Local grants
• Etc.
https://www.youtube.com/watch?v=-z4NS2zdrZc
Thank you!
Pål T. Næss
pal.naess@innovasjonnorge.no
+47 473 00 001
www.innovasjonnorge.no