Fashion from Berlin - Berlin Business Location Center

Fashion from Berlin
Overview
1. Fashion "Made in Berlin"
2. Shopping areas, Showrooms and
Locations for fashion
3. Trade shows, Fashion and
Trend shows, Awards
4. Networks
5. Education and Training
6. Our service for You
2
1. Fashion “Made in Berlin”
3
Berlin Benefits
Klaus Wowereit,
Governing mayor of Berlin:
„Berlins Fashion Industry is one of the
seminal lines of our capital. Creative
designers and fairs set a course.
Politics and Economics will combine
their strength to support the economic
growth.
I am looking forward to welcome
innovative and international investors in
Berlin.“
4
Berlin Benefits
• Clothing and textile trade,
young and creative designers,
fashion labels
• Small-scale production
• Wholesalers with flagship stores and
showrooms
• Special events (trade fairs, awards
and fashion shows)
• Low costs for living and working
5
Berlin Benefits
Retail potential:
Peak rents:
Absolute purchasing power:
• Four times higher than Stuttgart,
Düsseldorf, Frankfurt
• total: 4.23 million sqm retail sales
area
• 1.3 sqm retail sales area per capita
• City West: EUR 175-180/ sqm
• Frankfurt, Munich, Stuttgart:
more than EUR 200/ sqm
• EUR 58.2 billion – highest of all
German cities
(Source: Dr. Wulf Aengelvelt, Aengelvelt Immobilien GmbH)
6
Innovative Designers
in Berlin
• [aem´kei]
• Adddress
• Betty Bund
• Choucroute
• Claudia Skoda
• C.neeon
• Eisdieler
• Esther Perbandt
• Florinda Schnitzel
• justmariot
• Sisi Wasabi
• Thatchers
• Unrath & Strano
• Von Wedel & Tiedecken
• Zeha etc.
©Wollein
7
Innovative Designers
in Berlin
Anne Schmuhl | eastberlin |
Esther Melhorn | hasipop |Hotinaf |
Jörg Pfefferkorn | Lala Berlin |
Lucid 21 | milkberlin | NIX |
Rummelsburg | Uli Dziallas |
Urban speed | Volksmarke
©Wollein
8
Innovative Designers
in Berlin
Wolfgang Joop: Wunderkind
• Prêt-a-porter de-luxe fashion from
the well-set German designer
• Wolfgang Joop:
"Berlin offers what New York
promised back in the Sixties and
Seventies through the Village, Soho,
Uptown/ West Side and the Upper East
Side to the various ethnic groups,
cultures and social classes.“
www.wunderkind.de
9
Innovative Designers
in Berlin
[aem´kei]
• Moved to Berlin in September 2004
• Sports and street wear label
• Designed and managed in Berlin
• Markus Klosseck:
“People here aren't as snobby as in New
York. That city is so tough and inflexible,
and the world of business is ruthless. In
Berlin, by contrast, a new fashion scene
is developing literally from scratch.”
www.aemkei.com
10
Innovative Designers
in Berlin
Evelin Brandt
• „Fashion for independent women
– individual and authentic“
• Working in Berlin since 1983, own
collection since 1989
• Exports to China and the United States
• Turnover of more than Euro 10
million generated with 60
employees
www.evelinbrandt.de
11
Innovative Designers
in Berlin
Trippen direkt GmbH
• 1995: the Trippen showroom and shop
opens in Berlin
• Speciality: shoes made from alder, poplar
and beech wood
• Other collections:
closed, cups, bags
• Trippen already won six international
product design awards
• Production in Berlin
www.trippen.com
12
Innovative Designers
in Berlin
ic! berlin brillen GmbH
• Speciality: screwless hinge system
• Awarded a total of seven prizes since 1998
• 100,000 pairs of glasses were sold
worldwide in 2005
• Major new markets: United States, Asia
• ic! berlin employs more than 70 people in
sales and production
www.ic-berlin.de
13
Innovative Designers
in Berlin
Frank Henke Mode GmbH
• „Fashion concentrated on the soft
side of human nature, on emotion“
• Labels: BLACKY DRESS, jean paul
and Sarah Brown
• Founded in 1964, based in Berlin
• 75 employees in Berlin
• Turnover in 2003: EUR 22.3 million
• Exports to 12 countries in Europe
and to China
www.blackydress.de
www.jeanpaul.de
14
Innovative Designers
in Berlin
Wille
• Founded in 1924 by Georg Wille
• Three collections today:
wille, ppep und PURE wille
• 1987: Wille specialized on women‘s outer
garments in bigger sizes
• More than 1,000 traders worldwide sell
fashion made by Wille
• More than 200,000 fashion articles
produced in Italy, Poland and China every
year
www.wille-fashion.com
15
Innovative Designers
in Berlin
Umlauf & Klein GmbH & Co.
• Headquarters in Berlin
• Subsidiary in France
• Collection designed and prepared in
Berlin
• Production in Eastern Europe and East
Asia
• Collaborate with all key accounts as well
as wholesalers, retailers and the major
purchasing associations
www.umlaufundklein.de
16
2. Shopping areas, Showrooms
and Locations for Fashion
17
Shopping Areas in
Berlin
Berlin‘s biggest shopping centres
Berlin‘s important shopping areas
18
Locations for
Fashion
MCB (Mode-Center-Berlin) located at
Ullsteinhaus
• Fashion agencies, showrooms, offices,
studios - 235 companies permanently
represent about 500 brands
• Special events and sectoral meetings
• "Berliner Durchreise" trade
fair, February 18 – 20, 2006
• MINERVA – a group of young
designers promoting creative
up-and-coming talents
www.mode-center-berlin.de
19
Locations for
Fashion
Kiefholz Studios
• A centre for young designers
• 7,000 sqm space available
• Units ranging from 30 sqm to 1,000 sqm
• Aiming at fashion, design, photography,
architecture or media firms
• Rents from EUR 5 – 7 / sqm net
www.kiefholzateliers.de
20
Locations for
Fashion
Backfabrik
• Offers showrooms
• 32,000 sqm of loft offices in modern and
classic buildings
• Organisation of special events and
sectoral meetings, e. g. Designmai and
Designers' Saturday
www.backfabrik.de
21
Locations for
Fashion
New in 2006: Labels Berlin
• Located in former harbour building near
Universal Music and MTV
• Provide an extraordinary presentation of
international brands
• A permanent presentation, marketing, and
communication platform for high fashion
labels
• Approx. 15,000 sqm of office
and showroom space created
in the first stage
www.labels-berlin.com
22
Locations for
Fashion
“Wallcity”
• Lofts for rent with a total area of 8,100 sqm
• Showrooms from 261 – 1350 sqm
• Established location by fashion agency
Klauser since 2004
• 80 Labels are already represented in
Wall-City , e. g.
YAMAMOTO,THE GREAT CHINA WALL
BROOKS BROTHERS, CANAL
CLUB, FRIEDRICH GRAHAM,
HACKETT, LA MARTINA, NIGEL
PRESTON, WHOP, 120 % LINO,
ALEXANDER ROMA, B’SBEE,
BOGLIOLI
www.wallcity-showrooms.de
23
“Wholesale”
= Showrooms
•
•
•
•
•
•
•
•
•
•
•
•
•
[aem´kei], Schlesische Strasse
Adidas, Stralauer Allee
Diesel, Muenzstrasse
Filippa K, Neue Schoenhauser Strasse
Futurenet, Schlesische Strasse
Hilfiger, Rosenthaler Strasse
Klauser, Wallstrasse
Nose/Fornarina, Stralauer Allee
Phard, Oranienburger Strasse
Retro Berlin, Oranienburger Strasse
Show Respect, Seydelstrasse
Salomon, Stralauer Allee
And more …
24
Flagship Stores,
Concept Stores
• Adidas, Muenzstrasse and
Tauentzienstrasse (Picture:
Sportperformance Centre)
• BOSS Orange, Muenzstrasse
• Becon, Friedrichstrasse
• Frank Henke Mode, Kurfuerstendamm
• Nike, Kurfuerstendamm
• PINCO PALLINO, Kurfuerstendamm
• PUMA Store, Rosenthaler Strasse
• Tommy Hilfiger, Rosenthaler
Strasse
And more …
25
Fasanenstrasse 22
10623 Berlin
Bezirk Charlottenburg – Wilmersdorf
Rentable area:
142.65 sqm
Lease price:
3,300 EUR/mtl.
Additional charges: 380 EUR/mtl.
Location:
at City-West
exclusiv shopping street
50 m from Kurfürstendamm
next to Palmroth, Hilfiger,
Mimi (with Noa Noa etc.)
Contact:
Becker & Kries Immobilien
Management GmbH
Herr Jens Kleininger
(030) 8801-8383
26
Fasanenstrasse 73
10623 Berlin
Bezirk Charlottenburg – Wilmersdorf
Rentable area:
328 sqm
Lease price:
12,500 EUR/mtl.
Location:
at City-West,
exclusiv shopping street
50 m from Kurfürstendamm
next to Palmroth, Hilfiger,
Mimis (with Noa Noa etc.)
Contact:
Andrea Stelljes
0179 396 52 86
27
3. Trade fairs, Fashion and
Trend shows, Awards
Berlin Fashion Week: 14. - 16.07.2006
28
Trade Fairs
BREAD & butter, HQ in Berlin
• Winter 2006, Berlin:
580 brands, 30,500 trade visitors
• Summer: Berlin July 14 - 16, 2006
Barcelona July 05 - 07, 2006
Karl-Heinz Müller, CEO:
“Berlin is the epicentre for the strategic
advancement and the international
growth of BREAD & butter.”
www.breadandbutter.com
29
Trade Fairs
Premium Exhibition
•
•
•
•
Sportswear couture
Designer jeans
Luxury lifestyle essentials
Winter 2006: 620 brands,
17,000 trade visitors
• Second fair:
Red Moscow July 26 - 28, 2006
Anita Bachelin and Norbert Tillmann:
"Berlin - the place for our lifestyleordershow of high fashion brands is the
best gateway to the new developing EUmarkets."
www.premiumexhibitions.com
30
Trade Fairs
©Messe Berlin
5th Floor
• Trendy, sexy, international, mainly
womenswear
• Winter 2006 Berlin: 100 collections;
8,700 trade visitors
• next 5th Floor: July 14 - 16, 2006
Karola Schöwe:
“5th Floor is the first concept of a
fashion-fair in Germany which is devoted
to brands of trendy international
womenswear with an innovative
marketing."
www.fifth-floor-berlin.de
31
©Messe Berlin
©Messe Berlin
Trade Fairs
Spirit of Fashion
• Fashion show for Rock‘n‘Roll, Gothic,
Punk, Glamrock and Industrial
• Latest trends of underground, street and
club wear
• Winter 2006: more than 100 collections;
1,500 trade visitors
• New Location in 2006: Arena Magazin Berlin
Kai Reder:
„ARENA-Magazin with its 3,400 sqm
exhibition space at Spreebank is the
perfect new home of underground fashion.
Lets look forward to a exciting show!“
www.spirit-of-fashion.com
32
Fashion and
Trend Shows
Berlin's fashion show calendar is growing
even fuller:
• Art College graduation gala
• Berlin Fashion Week
• MTV Designerama
• Moët & Chandon Fashion Debut
• Global City Fashion Festival
• Berlin Luxury Trade Show
• EuroFashion Week
33
Awards
The "Golden Nose":
• Awarded annually since 1976
• Germany's only independent
critics' prize
• Initiator: Ruth Habe, a journalist
in national and international fashion
34
4. Networks
35
Networks
Central Confederation of the German
Textile and Clothing Industry,
Berlin Offices
• Distribute information about current
projects and developments within the
association
• Focus on the association's tasks and
areas of activity
• Support for projects in Berlin
• Foreign trade-fair policy
Contact: Ms Saam
www.textil-online.de
36
Networks
Association of the Berlin-Brandenburg
Textile Clothing Industry
• Represent their members in social
wage policy negotiations
and
• Organise and support trade fair
stands abroad
• Provide information about current
developments in the sector
• Provide business contacts
Contact: Mr Schmidt, attorney-at-law
bkitex.berlin@berlin.de
37
Networks
International Design Centre Berlin
• Registered association for the past 30
years
• Exhibition, seminar and conference
facilities
• Design library (10,000 titles, 50
publications subscribed)
• Training and consultancy
Contact: Mrs Dr Claus
www.idz.de
38
Networks
Berlinomat: The Berlin Design Platform
• 280 sqm sales area
• Products from more than 100 Berlin
designers
• Fashion clothing, accessories,
jewellery, furniture and product design
• Objective: selective placement and
establishment of Berlin designers
nationwide and worldwide
Contact: Mr Wichmann
www.berlinomat.com
39
Networks
Berlinerklamotten
• Platform currently representing some 80
fashion designers from Berlin
• Objective: to create a common platform
that speaks directly to general public and
to expertly represent designers' needs at
all relevant levels
• "Berlinerklamotten Showroom vers.04“:
8,000 visitors; next showroom during
summer Bread and Butter Berlin
Contact: Mr Jondral
www.berlinerklamotten.de
40
Networks
Create Berlin
• Initiative of designers from all segments of
the branch: fashion, product, industrial,
new media design, etc.
• Foundet in 2006
• Aim: boosting Berlin’s creative industries
in the long run
• Founders: established institutions like
Pabst Fashion Concepts, ESMOD,
BREAD & butter, Premium, IDZ, FTWild,
Coordination, Berlinomat, etc.
www.create-berlin.de
41
Networks
design.net berlin
• Corporate identity, corporate design,
branding
• Exhibition design
• Graphic design, communication and
media design
• Interior design
• Packaging design
• Event design
• Product design
• Fashion design
Contact: Mr Mühr
www.berlindesign.net
42
5. Education and Training
43
Education and
Training
Berlin provides:
• Four universities,
e.g. the University of the Arts:
product, clothing and textile design
• Three art colleges,
e.g. Weissensee Design College: fashion,
product, textile and spatial design
• Ten specialised institutes &
ten academies, e.g. the FHTW
Design Faculty
• Six fashion design schools (ESMOD
Berlin, LetteVerein Berlin, Textile
Technology and Clothing College,
Best-Sabel Training College, etc.)
©Wollein
44
Education and
Training
University of the Arts (UdK):
• Industrial design course (product,
clothing and textile design)
• The course focuses primarily on the
design process, from the contract
through conception and development
to presentation
• Qualification: Master of Arts
• Master classes by Vivienne
Westwood
www.udk-berlin.de
45
Education and
Training
Weissensee Art College
• Fashion design degree: includes
the development of design concepts that
satisfy the consumer's demands
• Product design degree: Artistic
design training and the teaching
of artistic handicraft and scientific
principles, with a strong
emphasis on practical skills
• Textile and spatial design course:
Focus on designing areas on the
body and in space
www.kh-berlin.de
46
Education and
Training
ESMOD Berlin
• Provides students with a platform to
present their skills and creativity to
general public and expert audiences
• Close cooperation with companies in
Germany and abroad
• Three-year full-time course run by
stylists (fashion designers) and modellers
(model-makers)
www.esmod.de
47
Education and
Training
BEST-Sabel Specialist Design
Institute and Specialist Technical
High School
• Specialist design institute
• Training for state-examined designers,
with majors in fashion design, graphics
and photography
• Numerous studios and workshops
• Students can obtain entrance certificates
for design degree courses at specialist
institutes
www.best-sabel.de
48
6. Our Service for You
49
Our Service for You
Tasks
• Berlin Partner GmbH is the central point of
contact in Berlin for investors
• Supports Berlin-based companies on all
foreign-trade-matters
• Promoting Berlin as a business
location and Germany's capital city
www.berlin-partner.de
50
PfB / FTB-Werbefotografie
Our Service for You
Free services for investors
• Provision of information about business in
and around Berlin
• Information on financial aid and funding
• Support for conceptual business issues
• Aid in finding for appropriate business
premises and office space
• Contact to authorities, banks, chambers,
associations and networks
• Support in recruiting and training staff
51
PfB / FTB-Werbefotografie
Our Service for You
Business Location Center
• The Business Location Center (BLC) is the
portal of the Business Location Berlin.
• It tailors
- Sector data,
- Real estate offers,
- Labor market data,
- Information on foreign trade issues,
- Municipal plans and financial support
programs
• To the individual information requirements
of interested investors.
www.businesslocationcenter.de/mode
52
Our Service for You
Business Location Center
Available in 5 languages:
•
•
•
•
•
German
English
Polish
Italian
Chinese
Download:
www.businesslocationcenter.de/mode
53
Our Service for You
Business Location Center
www.businesslocationcenter.de/mode
54
Berlin Partner GmbH
Ina Kessler
Fasanenstrasse 85
10623 Berlin
Germany
Tel. +49 30 39980-241
Fax +49 30 39980-239
ina.kessler@
berlin-partner.de
www.berlin-partner.de
55