Cloud Advertising Market - Dynamics, Segments, Size and Forecast (2016 - 2022)

Cloud Advertising Market - Dynamics, Segments, Size and
Forecast (2016 - 2022)
Persistence Market Research
Cloud Advertising Market - Dynamics,
Segments, Size and Forecast (2016 - 2022)
Persistence Market Research
1
Cloud Advertising Market - Dynamics, Segments, Size and
Forecast (2016 - 2022)
Persistence Market Research Released New Market Report on “Cloud Advertising Market Dynamics, Segments, Size and Forecast (2016 - 2022)”.
One of the reasons that internet has expanded as swiftly as it has can be attributed to the
remarkable growth of e-commerce. Consumers now prefer to shop for everything from clothes
to vehicles on the internet. In order to tap into this exploding market, organizations have
progressively moved more of their efforts online. The entire business model of e-commerce
giants like Amazon are based on cloud marketing; utilizing the tools of internet to connect with
customers. Creating a consistent buyer experience, serving customers at each step of their
journey, and tracking every customer touch point require highly sophisticated real-time
communication and coordination of marketers, systems, content, data, processes, and
reporting. Typical online advertising in terms of traditional display ads are a static or flash image
and call-to-action text. By contrast, cloud advertising pulls in the social and real-time aspect of
the web into banner ads. The cloud-based component in this type of advertising allows brands
to program display advertisements with content management systems, APIs, video servers and
makes it easier to swap out or update components like lead generation forms, polls and white
papers based on what's trending in the online world.
Cloud advertising market is segmented on the basis of cloud type, service, vertical and region.
By cloud type, cloud advertising market can be segmented into private cloud, public cloud,
hybrid cloud and community cloud. Cloud advertising market can be segmented according to
service which includes Business Process as a Service (BPaaS), Platform as a Service (PaaS),
Infrastructure as a Service (IaaS) and Software as a Service (SaaS). On the basis of vertical,
cloud advertising market can be segmented into public, retail, manufacturing, healthcare,
transportation & logistics, media & entertainment, energy & utility and Banking, Financial
Services and Insurance (BFSI). Regionally, cloud advertising market can be segmented into
North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa (MEA),
Asia Pacific excluding Japan (APEJ) and Japan.
Persistence Market Research
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Cloud Advertising Market - Dynamics, Segments, Size and
Forecast (2016 - 2022)
With the steadily evolving usage of cloud for online advertising, cloud advertising market is
anticipated to exhibit healthy CAGR during the forecast period. North America was the
dominating region in cloud advertising market in 2014 with market share of more than 25%. Asia
Pacific is expected to reflect highest growth rate among regional markets and will displace North
America as the leading market for cloud
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The key factors fueling the growth of the global cloud advertising market are functional
capability and cost effectiveness. Furthermore, additional factors which are also accountable in
driving the cloud advertising market, are surge in number of small & medium enterprises across
all regions and growing awareness of cloud-based advertising in emerging markets such as
China and India. On the other hand, looming issues of data security and privacy have
discouraged a number of perceptive potential end users to select the cloud services. This, in
turn, is estimated to restrain the growth of the global cloud advertising market amidst the
forecast period 2015-2025.
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The key vendors in the cloud advertising market include Cisco Systems Inc., Hewlett-Packard
Company, Dell Inc., Microsoft Corporation, Adobe Corporation, Oracle Corporation, IBM
Corporation, Salesforce.com, Amazon Web Services, Google Inc. and others. Major players in
the cloud advertising market have invested billions of dollars in their marketing cloud strategies
and are expected to consistently invest to expand their market coverage across the globe. Also,
strategic partnership and collaborations with other vendors of the ecosystem is another
Persistence Market Research
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Cloud Advertising Market - Dynamics, Segments, Size and
Forecast (2016 - 2022)
approach followed by the leading vendors to enhance market presence in the cloud advertising
market.
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The report covers exhaustive analysis on:
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Cloud Advertising Market Segments
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Cloud Advertising Market Dynamics
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Historical Actual Market Size, 2012 - 2014
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Cloud Advertising Market Size & Forecast 2015 to 2025
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Supply & Demand Value Chain
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Cloud Advertising Market Current Trends/Issues/Challenges
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Competition & Companies involved
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Technology
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Value Chain
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Cloud Advertising Market Drivers and Restraints
Regional analysis for Cloud Advertising Market includes
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North America
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Latin America
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Europe
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Asia Pacific & Japan
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The Middle East and Africa
Persistence Market Research
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Cloud Advertising Market - Dynamics, Segments, Size and
Forecast (2016 - 2022)
Report Highlights:
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Shifting Industry dynamics
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In-depth market segmentation
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Historical, current and projected industry size Recent industry trends
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Key Competition landscape
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Strategies of key players and product offerings
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Potential and niche segments/regions exhibiting promising growth
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A neutral perspective towards market performance
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Persistence Market Research
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Cloud Advertising Market - Dynamics, Segments, Size and
Forecast (2016 - 2022)
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