Digital Commerce Market

Digital Commerce
Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2016-2026
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Report
Description
Report Description
Global Digital Commerce market has grown abundantly over the last few decades and
continues to evolve and experience high growth in both developed and developing markets.
Increasing preference of consumers towards online shopping is propelling the demand for
digital commerce globally.
Now, customers go through online website before visiting the stores and compare the
products and prices sitting at home without any efforts. This is one of the main reason why
retailers should increase their online presence.
Digital commerce is inclusive of several features such as transaction that involves transfer of
information across Internet, participation in online marketplacesthat process third-party
business-to-consumer or consumer-to-consumer sales, trading of products or services using
internet, online shopping web sites for retailers for direct selling of products to consumers,
collection of demographic data through web contacts and social media, marketing to
prospective and established customers by e-mail etc.
Digital commerce helps organizations to generate revenue through digital channels by
incorporating mobile commerce and mobile payments. In Addition, organizations can utilize
social commerce through social media platforms such as Facebook and they can also use
local commerce to deliver personalized deals to consumers based on their location by
utilizing GPS technology.
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Report
Description
Report Description
Growing number of online shoppers across the globe is enabling the retailers to increase
their presence on internet. As per the data suggested by social times, in US 57.4% and in
Japan 80% of the of population shops online. In India only 10% people use internet but this
country is forecasted to grow with an unmatchable growth rate over the forecast period
owing to the increasing demand and usage of mobiles.
Global Digital Commerce Market: Drivers & Restraints
Various factors such as consumers desire to shop from the comfort of their homes and
offices, rapidly increasing computer and internet penetration, change in consumer
preferences along with the availability of cheap and dependable technology for secure
transactions has led to a significant growth in online sales around the world. The growth of
digital commerce is majorly fueled by the increasing number of smartphones, broadband
connections and tablets.
However, the industry is facing few challenges because e-commerce is a relatively new
industry and the majority of online retailers still lack in digital marketing skills. Also, online
retailers do not have proper governance structure in place.
Moreover, Security remains prime concern for consumers as the complexity of online fraud
attacks continue to increase. Despite these all issues and challenges the global digital
market is growing at a rapid pace and is expected to grow at a double digit CAGR between
2016 and 2026
Report
Description
Report Description
Global Digital Commerce Market: Market Segmentation
•The global digital commerce market is broadly classified into four segments on the basis of
business model
•Business to Business
•Business to Customer
•Customer to Customer
•Business to government
•The global digital commerce market is broadly classified into four segments on the basis of
types of e-commerce software
•Software as a service Software
•Open Source software
•Global Digital Commerce Market: Regional Outlook
Depending on geographic regions, global digital commerce market is segmented into seven key
regions: North America, South America, Eastern Europe, Western Europe, Asia Pacific, Japan,
and Middle East & Africa. As of 2015 North America dominated the global digital commerce
market in terms of market revenue followed by Asia Pacific. Latin America is also estimated to
show effective growth in near future due to millennials gaining internet access. China and the
US are the leading players in the global e-commerce market. They are anticipated to account
Report
Description
Report Description
for majority of the market share in global digital market share by 2025. According to eMarketer,
there were 148 million online shoppers in China in 2010. The shoppers accounted for 11% of
the population and 32% of the total Internet users in the country. Asia is expected to become
the biggest e-commerce market in the world in the future.
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Global Digital Commerce Market: Market Players
Some of the major players operating in global digital market are Amazon.com, JD.com,
Alibaba, eBay, Rakuten, Groupon, ASOS.com and others.
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