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e-Communication for tomorrow’s tourism
MICE
SP E CIAL
2016
& BUSINESS
Madrid Marriott Auditorium Hotel & Conference Center
+ info on page 71
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752 EVENTS-INCENTIVES
ORGANIZED IN 2014/2015
693 COMPANIES
24 COUNTRIES
884 CONGRESSES
6.690 INSCRIPTIONS
182 MARKETING CAMPAIGNES
472 PRODUCT PRESENTATIONS
890 MEETINGS
MORE THAN 12.000 ATTENDANTS
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Special MICE 2016
Editorial
Hosteltur.com
Going well
Spain is one of the most popular destinations for meetings worldwide and this is
reflected in the data collected and the analysis carried out on the industry itself. The
latest full year, 2014, ended with around a 6% increase in the number of congress
tourists, according to several different studies. With balances yet to be closed, forecasts
for 2015 also point to a significant increase: 60% of the members of the Spain Convention
Bureau believe that 2015 will come to a close with a greater number of events; 44.8%
believe that the number of attendees will rise and 38.5% predict an increase in daily
expenditure. But most importantly: in spite of 2015 not being an especially favourable
year for congress tourism due to electoral events, nobody believes that less events have
been organised or that less congress tourists have visited the country.
In regards to 2016, important events have already been scheduled in Spain’s main
destinations. Dates have already been confirmed for 2018 and even for 2023.
Spain’s positioning as the second destination for major international events and also as
a place that is in great demand for medium-sized meetings with a growing attractiveness
for product presentations and incentives, is greatly due to the feeling of security and
safety provided and to the experience and the ability of its professional organisers,
venues, suppliers and travel managers to adapt to different situations when organising
successful, sustainable, accessible and experiential events.
In addition to international uncertainty and possible fluctuations in the global economic
environment, the continuity of Spain’s success in tourism for meetings greatly depends
on the industry itself. Investment in technological innovation, improvement of
education and training, constant market analysis to identify changes in demand and the
answer to new trends such as the burgeoning multisensorial events are key aspects in
the process of attracting more meetings and making these more attractive, impressive
and efficient.
Index
AND
CAT
CM
BI
CI
7
32 · 41
Andalusia
50 · 63
Catalonia
64 · 75
Community of Madrid
86 · 95
Balearic Islands
96 · 103
Canary Islands
PRESIDENT EDITOR: Joaquín Molina
García-Muñoz · editor@hosteltur.com
EDITOR: Manuel Molina Espinosa
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MANAGER: Carlos Hernández
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@carloshosteltur
EDITORIAL DEPARTMENT:
MENORCA: Editor in chief:
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MADRID: Hotels: Vivi Hinojosa
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Agencies and Tour Operators: José Manuel de
la Rosa · agencias@hosteltur.com
@JMaDelarosa
Tourism and Economy: Carmen Porras
actualidad@hosteltur.com · @carmenhosteltur
SEVILLA: Agencies and Tour Operators:
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@angelesvargaspe
PALMA DE MALLORCA: Transports:
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BARCELONA: Tourism and Economy:
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CUBA: María Eugenia Cobas
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Tels.: 647 45 75 75 · 91 366 25 37
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8
Special MICE 2016
INT
According to Spain Convention Bureau, earnings have increased by 18.2%
MICE tourism generated an
impact of 5,045 million euros
in 2014
Spain is a top destination for business tourism, an industry that maintains sustained
growth, and this makes it necessary to not to fall behind in matters concerning the
constant improvement and updating of its offering and the identification of and
adaptability to new market trends.
ners. This figure represents an 18.2%
rise that SCB mainly attributes to the
higher level of expenditure made by
the participants that grew by 605.3
million,
157.2%.
Travel
partners
spent 4.4% more, representing an
increase of 170.8 million euros.
With a daily average spending of
87.34 euros, disaggregated spending was 266.8 euros for registration
costs, 259.32 euros for travel costs
and 86.88 euros for daily accommodation costs.
The number of congresses increased
by 17.9% in 2014, while the number
S
of conventions and conferences fell
pain hosted 19,084 congresses,
(SCB) using data collected from this
2.1% and 8.7% respectively. In spite
conventions and conferences in
organisation’s fifty-seven members,
of this, conferences represented over
2014, gathering 3.657.526 par-
“Assessment of tourism for meet-
half of all the meetings held (10,065).
ticipants. These figures represent a
ings, 2014”.
On the other hand, the number of
2.7% fall in the number of events but
The economic impact of MICE tour-
participants grew all-around: 11.1%
a increase of 6.6% in the number of
ism is estimated to be 5,045 million
more attended congresses, 3.3% con-
attendees, according to an analysis
euros, 4,055 million being generated
ventions and 5.6% conferences.
conducted by Madison Market Re-
by the participants themselves and
Practically half of the meetings
search for Spain Convention Bureau
990.3 million by their travel part-
were national in scope, accounting
Special MICE 2016
9
representing a 6% increase compared
to the previous year. This organisation estimates that this field of activity had a major economic impact
of almost 4,400 million euros, representing a 9% increase in comparison
to the previous year.
In 2014 the total amount of spending
remained stable, 4,273 million euros,
while the average level of spending
doped by 4.9% due to a 6.1% fall in the
average amount of time people spent
at the destination.
This report also indicates that the
amount of money spent by Spanish
An event held at the Salamanca Congress Palace (Salamanca Tourism).
people on business trips represented
3.6% of the total European spending,
for 47.1%. 23.8% were international
representing 23.6% of the total mar-
accounting for somewhat more than
meetings and 29.1% were regional. It
ket share, followed by the economic
2,000 million euros in 2014. Com-
is important to highlight that inter-
and commercial sector, representing
pared to a European average of 12%,
national meetings increased by 1.9%.
20.5% and the university sector rep-
business trips represented 7% of the
The percentage of foreign partici-
resenting 7.6% of all events. The cul-
Spanish people’s total internation-
pants also increased, representing
tural industry represented 9% of the
al travel. In 2014, the average time
31.6% of the total, compared to 28.9%
meetings held in 2014.
a Spanish tourist spent on an inter-
the year before.
As for venues, 30.6% of all events
national business trip was 4.44 days,
were held at hotels and 26.4% at con-
11% more than in 2013, surpassing
Positive developments
gress centres. Universities hosted
the EU average of 3.49 days.
Regarding developments, a promi-
14.7% and auditoriums 8.1%. Hotels
nent figure from the latest available
continue to be the most common
closed year is the average number
venues for events, but the proportion
The world’s second destination
for congress attendees
of participants per meeting, which
has gradually dropped as in 2010 they
Spain continues to rank third in the
reached 191.65, a figure that has not
hosted 36.1%.
International Congresses and Con-
ceased to rise since 2012. These fig-
Medium-sized meetings are the most
ventions Association’s (ICCA) an-
ures represent Spain’s pre-eminent
frequent, with between 50 and 150
nual ranking list for destinations that
position as a destination for con-
delegates, and these accounted for
host major international events, with
gresses.
56.2% of the total amount. The aver-
578 in 2014, just behind the Unit-
SCB’s forecasts for the current year
age stay has increased from 2.34 days
ed States and Germany, and it is the
are positive since most of its members
in 2013 to 2.47 last year. The length
second country to register the high-
believe that the number of meetings
of the total stay has also increased,
est number of participants in these
are on the rise (60% of surveyed re-
reaching 3.28 days compared to 2.95
kinds of events, with 289,039, only
spondents) or will remain the same,
the year before.
surpassed by the United States.
but none of them believe numbers
ICCA’s figures also indicate that Ma-
have fallen. Regarding the number of
Business trips account for 7%
of all types of travel
drid is the third city in the world with
participants, 44.8% of SCB’s members believe that they have increased
Another analysis of the status of the
200, and Barcelona ranks fifth with
in 2015 and 55.2% believe they have
issue has been included in the “Busi-
182; both cities stand out due to the
remained the same. 38.5% predict an
ness Tourism in Spain 2015” report
number of people attending these
increase in levels of spending.
conducted by The Ostelea Business
events: Barcelona is the world’s sec-
School of Tourism and this report
ond destination with 127,469 dele-
30.6% in hotels
states that Spain welcomed 4.31
gates in 2014, ranking only behind
The most important industries are
million business tourists in 2014,
Paris and Madrid is in third place
still the medical-health industry,
accounting for 6.6% of the total and
with 91,452.
the highest number of major events,
10
Special MICE 2016
INT
2015 saw a slight sustained increase in the number of meetings
The sector is optimistic
looking forward to 2016
The main analysts predict favourable behaviour for the meeting sector in 2016 and
anticipate trends such as multisensory events supported by technology and the use of
complementary and pop-up venues.
T
he
sustained
growth
advanced
world economies have experienced
in 2015 has been accompanied by
a decrease in growth rates for emerging
economies, inverting the situation of a
few years back, especially with regards
to the demand for meetings and events,
and this is expected to continue in 2016,
according to a trend report presented at
the IBTM in Barcelona “Trends Watch
Report”.
The positive data is especially prevalent
in Europe where income increased by
“
The professionals
predict a slight
increase in
budgets and slow
growth in the size
of meetings in
Europe in 2016
Unit at the “The Economist” indicate
that the next 18 months will probably be
difficult for emerging markets, due to the
low prices of raw materials, the beginning
of a restrictive monetary cycle, weak exports and inevitable economic reform. All
this is subject to possible fluctuations due
to possible “risk scenarios” which would
affect everyone.
More with a bit more
The IBTM’s trend report highlights that,
despite the general economic uncertainty
7.7% in 2015, while the global increase
we are experiencing, the general situation
was 5.8%, according to the International
is one of growth in the number of meet-
Association of Congress Centres (IACC).
ings due to companies’ increase in con-
For next year, the IMF predicts that the
fidence, especially in key sectors for the
economies of advanced countries will
MICE industry, such as pharmaceutical,
increase by 2.2 % (0.2 % more than this
information and technology related busi-
year) and that the Eurozone will have in-
nesses.
creased by 1.5 % in 2015 and 1.6% in 2016.
In Europe, questionnaires completed by
The predictions made by the Intelligence
professionals in the sector reveal an in-
Special MICE 2016
11
crease in activity and optimism in 2016
in the United Kingdom and Germany. In
France, an increase in conferences and
fairs is expected, as is a slight decrease
in one-day events and product launches. Event sizes are set to increase slightly
across the whole of Europe.
While “do more with less” was the mantra for 2015, “do more with a bit more”
is the new mantra for 2016, a positive
change for the industry. Budgets are expected to grow, in comparison with 2015.
The study entitled “Global Travel Price
Outlook 2016” carried out by the GBTA
(Global Business Travel Association)
and CWT (Carlson Wagonlit Travel)
predicts moderate increases the world
over in the cost per participant per day,
and the size of groups - except for in the
Asia-Pacific region where the increase
in cost is estimated at 5% and in the size
of groups at 11% due to the high demand
form China and India. In North America the cost per participant also grows
by 4.5%, due to the increase in food and
drink prices.
The IBTM’s report indicates that 2016 will
be a year of “vigilant optimism”, with
new challenges for the meeting industry the world over, as a consequence of
the fluctuations expected in the worldwide economy.
Some financial predic-
tions are favourable for the sector, such
as the fact that petrol prices and inflation
are expected to continue decreasing. The
ttendees at the recent edition of Madrid Games Week at Ifema.
new year will bring expansion opportunities, so that facilities and services can be
power-point presentations, have giv-
adapted to the needs and new preferences
en way to other highly innovative mul-
of the Millennial generation, which will
ti-sensory events which stimulate touch,
become the main producers and consum-
smell and taste as well as the creativity
ers of meetings and events.
and commitment of participants.
Meeting planners are more and more
Multi-sensory events
aware of venue appearance and decora-
In relation to quality, the IBTM’s trend
tion as this has been shown to have a di-
report highlights the existence of radi-
rect impact on the event’s success. Of the
cal innovations in the traditional design
trends detected in 2015, the IACC high-
model for events, in order to adapt to the
lights that its members’ meeting rooms
changing demands of a new generation of
have experienced a radical makeover,
event organisers and attendees.
as far as design, colour and creativity is
Over the last 12 moths, a trend identified
concerned; for example leds are used for
last year has been confirmed: old-school
controlled ambient lighting whereby the
corporate events, with a succession of
room’s look can be changed instantly, as
12
Special MICE 2016
well as high-tech furniture.
for less, but rather for more for a little
One-time or Pop-up venues are also be-
bit more” (the same as the IBTM report).
coming increasingly popular, and these
33% of the people interviewed calculate
usually complement the main venue
that their budget will remain the same,
used. They could be anything, from hir-
and 39% predicts a slight increase.
ing part of a house, a garden or a work-
for employment, the organisers opt for
shop, to reusing reconditioned contain-
non-permanent employees: 30% declare
ers and reinventing old buses and train
that they will have more staff on tempo-
carriages in order to create a unique and
rary contracts and 33% that they will have
fleeting experience which can be person-
more part-time employees.
alised, creative and memorable.
The analysis states that the event attend-
As
ees have new interests: they would like
83% adapts to the new generation
to be able to take part in complementa-
The situation report on the event and
ry activities (from the selection of food
meeting market carried out by Meeting
and drink establishments available to the
Professionals International (MPI) with
possibility of visiting a tourist attraction),
the Denver Convention & Visitors Bu-
to be able to enjoy some kind of addition-
reau states that 72% of professional con-
al day’s event, and they would like the
ference organisers predict an improve-
meetings to feature some prestigious or
ment in business volume over the next
“big-name speakers”.
few months. Only 10% predict a decrease
Another trend is generational adapta-
in numbers. The report also expects an
tion: the report indicates that 83% of pro-
increase in the number of event partic-
fessional organisers tailor design their
ipants, both those who attend in person
communication, taking into account the
(62%) as those who attend via digital me-
age and origin of the participant (demo-
dia (57%).
graphics). Only 17% of them do not take
The study detects a demand for increased
this data into account and do not adapt
creativity at events, whilst it also spec-
their communication style to the new
ifies that “the demand is not for more
generations of attendees.
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14
Special MICE 2016
INT
The Spanish Trade Fair Association (AFE) has detected a gradual recovery in the industry
Trade fair activity has grown in 2015
and will continue to do so in 2016
T
rade fairs are an excellent indicator of the economic
situation since they largely depend on the conditions of all the different industries that promote
them, as explained by the president of the Spanish Trade
Fair Association (AFE), Xabier Basáñez: “Trade fairs are
a true reflection of the industries they target, meaning
that if a certain industry suffers the consequences of the
economic crisis, trade fairs in this sector will be equally
affected and, when the situation improves,
trade fairs
start to become more frequent. Fortunately, this is what
has happened this year”.
“
Together with Germany and Italy,
Spain is top of the list when it comes
to the number of trade shows, volume
of occupation, earnings and the
quality and capacity of trade fair and
exhibition centres
Second-Hand car show organised by IFEMA.
Challenges for the future
Basáñez states that in 2015, “trade fair activity in Spain
Together with Germany and Italy, Spain is top of the list
has increased considerably”, but he also points out that
when it comes to the number of trade shows, volume of
“this recovery is not yet consolidated”, meaning that
occupation, earnings and the quality and capacity of trade
economic fluctuations can change outcomes, but he is
fair and exhibition centres. Trade fairs are becoming more
confident that “trade fair activity has started to recover
professional and technical, specialising in specific sectors
significantly in certain cases”. He explains that “there
and developing key features such as the organisation of
is a lot to be done and it is most likely that numbers will
congresses, conferences with experts and even techni-
not be similar to those before the world economic crisis
cal preparation workshops and courses in parallel to the
for many years to come, but it is safe to say that trade fair
fairs. Basáñez also points out that “many agreements to
activity is on the road to a gradual recovery”. He also adds
organise fairs are being signed between private organi-
that this recovery will continue in 2016.
sations and trade fair and exhibition centres, and this is
Basáñez believes that trade fairs are “drivers of econom-
boosting the emergence of specialised trade fairs”.
ic activity”, and therefore they are the true stars of this
To carry on along these lines, the president of AFE believes
recovery. “Basically our role is to encourage distributors
that it is necessary to always keep renewing services, in-
and manufacturers to meet with the right prescribers and
vest on implementing new technologies and also work on
sign commercial agreements. I believe we carry out this
attracting “Millennials” to the world of trade fairs. Activi-
task at trade fairs with unquestionable professionalism”,
ty segments that will arise from new consumer habits and
he says.
technologies “will be crucial for the future of this sector”.
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16
Special MICE 2016
INT
The Federation’s president, Vicente Serrano, highlights the importance of using
technology
OPC Spain believes that the meetings
industry is a key driver to the future
growth of world economy
T
he president of OPC Spain,
based on experience and its ability
use of social networks in corporate
Vicente Serrano, states that
to adapt to experiential, accessi-
communication is influencing how
the industry’s performance
ble and sustainable events. He also
events are planned, implement-
this year has been very similar to
praises how the sector has gradually
ed and assessed. Innovative light-
that of 2014, with a stable number
started to use the latest technologi-
ing, video-mapping, the use of QR
of conferences and participants,
cal innovations, incorporating them
codes, apps and electronic business
but with a considerable drop in the
into event registration and accredi-
cards and ROI calculation methods
number of people travelling togeth-
tation procedures, using the latest
proliferate; in recent years, these
er with congress participants. In a
audiovisual
developing
have helped professionals to or-
statement given to Hosteltur, the
applications and using streaming
ganise more efficient, flexible and
president of the Federation of Pro-
technology.
impressive events.
systems,
The president
fessional Congress Organisers stated that “although large companies
are starting to recover, our collective, mostly consisting of SMEs, has
not yet felt this recovery”. Serrano
is “conservative” in his forecasts
for 2016 and he believes that business tourism will be “very similar to
how it was in 2015”.
According to the president of OPC
Spain, the meetings industry has
reached its maturity, “positioning
itself at the heart of tourism, as one
of the main drivers for the sector’s
development and as a significant
generator of income, employment
and investments”. As well as major
business opportunities, the meetings industry “creates great profits
for the economy as is generates, on
average, a higher level of spending,
Serrano believes it is necessary to
of OPC Spain predicts that “a more
reduces seasonality, contributes to
professionalise the sector, elimi-
active participation of attendees,
the regeneration of the different
nate intrusion and unfair compe-
the virtual aspect, the integration
destinations, promotes the dissem-
tence and promote a more special-
of communication formats, the cre-
ination of knowledge and boosts in-
ised training and education system
ation of different themes and the
novation and creativity”.
for the collective. “We also need
stimulation of recreational compo-
to improve the profitability of our
nents are issues that will increas-
More innovation
projects”, he stresses.
ingly be taken into account when
He underlines Spain’s leading role,
He insists that technology and the
organising future events.
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18
Special MICE 2016
INT
INTERVIEW
Carlos García Espinosa has been the president of the Association of Congress
Palaces in Spain (APCE) since October
“Trends are leaning towards
meetings which are more
dynamic and specialised and
held at nearby places”
Carlos García Espinosa became the president of the Association of Congress Palaces
in Spain (APCE) in October. In his first interview since taking up the role, he stresses
the importance of a sector which generates an economic impact which is 3 and 5 times
greater than holiday tourism.
How is 2015 progressing for Spanish
congress palaces?
Due to current economic uncertainty,
2015 is quite uncertain. There have been
two elections this year and these have
resulted in changes in management
for some of the venues. Even so, and
taking into account that the year has
yet to come to a close, the predictions
are hopeful and show the possibility
for growth over the next few years.
Activity at our facilities is directly proportional to the financial situation and,
even though some macroeconomic data
is very positive, the European economy
still has a low growth rate and Spain
has yet to recover its prosperity levels.
But our activity is holding up very well
given the financial situation.
What role do they play in the
The President of the APCE, Carlos García
Espinosa, of the Congress Palace in Cadiz.
economy’s recovery?
Congress palaces are the backbone of
have undoubtedly had an influence on
the meeting industry in Spain and they
our country holding third place in the
Special MICE 2016
top worldwide ranking. We are specialised facilities with very professional
teams and databases of temporary
talent - we export the Spain brand and
contribute towards economic development. The 4,632 events held at the 33
facilities in our association during 2014
have resulted in a financial impact of
some 1.3 billion Euros, generated some
19
An impact of 1.3 billion
Spanish congress palaces hosted 4,632 events in 2014 and 3,930,018
attendees, increases of 3% for events and 5% for participants, thereby
contributing an economic impact for their destinations of approximately 1.3
billion Euros, according to data supplied by the APCE, who attributes this
growth to the facilities striving to offer quality, innovation and the latest in
technology as well as their policy for improving competitiveness.
3,000 jobs, played a fundamental role
in doing away with the seasonality of
destinations and multiplied demand.
venues in order to reduce transport
What are the strengths and
costs. Sustainable events which make
weaknesses?
the most of the use of new technology
Spain is an attractive destination; it
and social media in order to reach out
holds a privileged position within the
to more people with new formats and
national and international market as
flexible spaces. Reservations are now
well as boasting great infrastructure.
made less in advance and we need to
Other strengths are the favourable
adapt to this. The client wants per-
weather conditions, culture and gas-
sonalised treatment and a program of
tronomy, as well as the country itself
complementary activities which provide
as a destination. The congress pal-
added value.
aces also contribute towards a quality
offering which is innovative, constantly
What are the predictions for 2016?
adapting technologically speaking and
The meetings market needs a stable and
very professional, with environmental
secure political and economic environ-
and quality certificates. The meeting
ment. We can expect sustained growth
market is very sensitive and changea-
for the current year and an increase in
ble. Our facilities require permanent
2016 and 2017, with corporate events
innovation and investment as well as
recovering in line with financial recov-
further involvement from public ad-
ery. The indications are encouraging.
ministration if they are to be preserved
and maintained. Rigorous viability
How do you assume your role as
studies need to be carried out before
President of the APCE?
new construction projects for congress
Since its foundation in 1995, the APCE
facilities can be considered. Other el-
has overcome many challenges. It is a
ements which need to be improved are
respected, serious and rigorous asso-
training, reliable data, avoiding disloyal
ciation, with an important position in
competition and promoting profession-
the sector, thanks in great part to my
al behaviour from all parties. I would
predecessor Jose Salinas and his man-
also add that we need to spread aware-
agement team. I take on this role with
ness of the importance of this market;
a sense of responsibility and excite-
it generates an economic impact which
ment as well as a great feeling of pride
is 3 and 5 times greater than holiday
at being able to represent our country’s
tourism.
main congress palaces, within the
sector I have been working in my whole
What does the future hold?
life. We will hold elections at the end
Trends are leaning towards meetings
of January and I will present a compact
which are more dynamic and spe-
and representative candidacy, for our
cialised and which are held at nearby
participatory association.
20
Special MICE 2016
INT
Its growth in the market could be disruptive causing prices to drop
Is Airbnb a threat for the hotel
industry also in the MICE segment?
Vivi Hinojosa
their accommodation directly on
fore cause the company to be sub-
@vivi_hinojosa
the Airbnb platform and auto-
jected to a greater scrutiny by those
matically charge the costs to the
regulating the industry.
A
irbnb for Business came
company. The latest management
to life in June 2014, a pro-
tools included into the system of-
Drops in prices
gramme for business tour-
fer travel managers the possibility
According to analysts from Mer-
ists that has multiplied eightfold
to view travel itineraries, financial
rill Lynch, the number of places
its activity on the platform during
reports and centralised accounts to
to stay included on the platform
the last year until finally repre-
therefore enhance everyone’s ex-
by the end of 2016 could represent
senting 8% of its total demand.
perience.
1.2% of the global hotel offering
According to the latest figures
available, from last September, the
system already includes over 1,000
companies from thirty-five different countries.
Companies
such
as
Google
or
Facebook already offer their employees the possibility of staying at
a variety of different places in over
190 countries, previously selected, because it only includes those
with WIFI, available for immediate
booking. The tool also leaves out
rooms in shared houses, as well as
many of the most original options
included on its web such as tree
houses or boats.
And the thing is that, in Marc McCabe’s opinion (person responsi-
Over 1,000 companies from thirty-five different countries are already using the platform
to search for accommodation when sending their employees on business trips.
ble for Business Travel at Airbnb),
“business travellers want to re-
The platform has made a commit-
and reach between 3.6% and 4.3%
define this type of travelling”. He
ment to continue to work in this
by 2020. This growing market will
also adds that “their average stay
direction, helping hosts to adapt
help to balance supply and demand
at flats used for tourism is around
their homes so that this segment
this year and in 2017 supply could
6.8 days, meaning that they are
of demand can enjoy their stay a lot
be higher than demand, making it
mixing business with pleasure and
more, by offering specialised ser-
necessary for hotels to drop their
they usually extend their stay over
vices. It thereby intends to respond
prices in order to attract clients.
the weekend to get to know the
to a market that is on the rise and
In fact, these analysts have stat-
new destination”.
barely exploited by Airbnb, al-
ed that Airbnb’s impact is already
The key to its success lies in the
though this could pose a new flank
being felt by some hotels that have
conveniences the programme of-
in its battle with hotel operators
registered less occupation for spe-
fers, it allows employees to book
from all over the world and there-
cial events.
22
Special MICE 2016
INT
What will conferences and events be like in the future?
New technologies which will transform
MICE services at hotels
Vivi Hinojosa
@vivi_hinojosa
W
hat will conferences, events and conventions
be like in the future? New technologies, when
applied to hotel services for the MICE sector,
will transform the market as we know it. In fact, they are
already doing so, with innovative products which allow establishments to increase prices and profitability.
These are some of the trends which will impact the future
development of this niche market at hotels, according to
the online platform for comprehensive event management
Azavista:
• 3D glasses to evaluate hotels and convention centres:
Holographic 3D technology and the new generation video
conference system Smart Room System has allowed the
NH Collection Eurobuilding position itself as the ‘leading
technological hotel’.
Maps or diagrams will no longer be sufficient when conference organisers and specialised travel agencies want
as far as products are concerned. These products include:
to analyse the facilities available for the celebration of a
directional sound, a system which can be directed at the
meeting or event. Ever-increasing internet connectivity
listener without disturbing anyone around them; virtual
will facilitate the use of 3D glasses in order to view every
reality; drones; the omnipresent Internet of Things; 3D
inch of venues in detail, before taking a definitive deci-
printers; or Lifi, an alternative to Wifi which is 100 times
sion on where to hold the event, even if the organiser is
faster and also more secure.
thousands of kilometres away.
• Invisible umbrella: New technology currently in testing phase which goes one step further than the use of
marquees in case it rains and the event is being held
outside. It works like an ‘invisible umbrella’ and uses an
intense flow of air a few metres tall to push the water to
the sides, thereby making sure delegates do not get wet.
• iBeacon technology: This is a transmitter which sends a
notification to a nearby mobile phone which has a specific application installed. Due to its reduced cost and
maintenance, this is expected to catch on very quickly.
The user will receive personalised recommendations according to where they are at the time they are detected.
• Wearable thermostats: These bracelets have recently
been launched and they control body temperature via
sensors and thermoelectric material. In a place such as
a convention centre where no one is ever happy with the
temperature or the air conditioning this type of technology will mean that everyone will feel more comfortable
and that their personal preferences are being met.
Other state of the art advances would also allow hotels to
position themselves at the forefront of the MICE industry
Innovation
is also
present
in model
changes
Innovation in hotel services directed at event and meeting
tourism also comes in the way of new concepts which
allow for the evolution of the product itself. Ayre, the
urban brand belonging to the Palladium Hotel Group,
has begun converting its hotels into high performance
business centres after signing an agreement with the
ultra-long distance athlete and stockbroker Josef Ajram.
Ayre Unlimited, their new product based on the concept
of a business ‘personal trainer’, strives to link sports
and business values with a new way of holding and
experiencing meetings, conferences and events.
Discover our
MEANINGFUL EXPERIENCES
and enjoy our hotels
belivehotels.com
Meetings & Events
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blog.belivehotels.com
@belivehotels
24
Special MICE 2016
INT
INTERVIEW
President of the Iberian Business Travel Association, IBTA
“Those responsible for business
meetings and travel and their
service providers account for
a turnover of around 18,000
million euros in Spain”
Some 2,600 companies in Spain have travel managers. They are responsible for the
company’s business trips and Begoña Blanco, president of the Iberian Business Travel
Association (IBTA), advocates that this figure must be comparable to other executive
positions.
What kind of company has travel
service instead of outsourcing it?
managers and why?
It is basically because an internal
Contrary to what one may think, it is
service will understand the compa-
not just multinationals that need travel
ny’s culture and internal organisation
managers. It is obvious that the more
better. An outsourced service can get
a company spends on business travel,
to know a company’s culture and its
greater is the need for traceability and
employees, but an internal travel man-
to control how much is being spent
agement service goes much further:
and on what. However, there are many
it is capable of acting as a stakeholder
SMEs that do have travel managers.
for the organisation, working in line
Companies that have this position cov-
with the company’s strategic plans and
ered do so because they want to handle
understanding all departments. It pro-
their business trips like any other
vides a global vision that contributes to
budget line item such as IT for exam-
achieve management goals. Therefore,
ple, in a controlled manner.
travel managers should be seen as a key
figure in the organisation and should
What is the advantage of a company
be positioned internally at the same
having its own travel management
level as other executive positions.
Special MICE 2016
a business trip must thoroughly cover
How many companies in Spain have
travel managers?
Approximately 2,600
What annual turnover is generated by
business travel in Spain?
Around 15,000 million euros.
What are the benefits of being a
member of IBTA?
IBTA serves as a liaison between 10,000
business travel professionals through
events, conferences, technical seminars, vocational training, market research, news, information and consulting services. The 900 members of the
association are people responsible for
meetings and travel at different public
and private companies and also service
providers for meetings and travel.
Together they all represent an industry that has a total annual turnover of
18,000 million euros.
What kind of training must a business
travel manager have and what skills
should he or she develop?
Whatever qualification or training
Begoña Blanco is the president of IBTA.
(Tourism, Law, Economics...) a travel manager has they should continue
learning throughout their professional
the benefits it will yield and this does
life. They must have economical and
not just mean financially.
technical knowledge related with the
world of travel and have negotiation,
How would you describe the situation
management and human resourc-
of this industry in Spain?
es skills, as well as languages. It is a
There is still a lot to be done in Spain
multidisciplinary profile and travel
when it comes to the business trav-
managers must also be rigorous, ana-
el industry; in other countries this is
lytical, friendly, organised, diplomatic,
indisputable. It is necessary for the
communicative, flexible, decisive, and
different institutions to learn more
logical and they should also have the
about this industry and offer more sup-
ability to synthesise.
port to help give Spain the position it
deserves. Spain must not only be seen
What are the requirements for a
as a sun and sand tourist destination.
business trip to be profitable?
As evidenced by major events such as
First it is necessary to make sure the
the Mobile World Congress in Barce-
trip cannot be replaced by any other
lona, Spain has a good base to become
means such as a videoconference for
a model for congress tourism. The role
example. A profitable business trip will
of travel managers must also be given
result in an adequate ROI: the cost of
greater recognition.
25
26
Special MICE 2016
INT
The industry creates a MICE product to
attract the most profitable passengers
Diana Ramón Vilarasau
make enquiries in real time with a
@dianaramonv
Lufthansa flight number and check
connections. The new site is up and
T
he MICE segment, already ac-
running in all retail markets for over
counting for between twenty
12,000 travel agencies “companies
and thirty percent of the pas-
only have to register once at www.
sengers that fly with major airlines
lh-bookagroup.com”,
has therefore become a priority and a
mann. “Book a Group”, available in
strategic segment because of its high
fourteen different languages, offers
profitability margins. This has lead to
the possibility of changing the num-
the industry designing products, web
ber of passengers in a group or up-
tools and apps that specifically target
loading passengers names directly
this sector, and it has also established
from and Excel document.
new means of cooperation with event
Lufthansa has recently launched its
organisers, including customised ser-
Premium Economy Class, offering
vices and in most cases, without any
more than Economy Class but not
extra costs.
For example, Iberia has a portal especially set-up for this segment (iberia.
said
Hoff-
quite as much as Business Class. It
Business and professional travellers
have very specific flight requirements.
com/es/ferias-congresos/) and here
is similar to the latter with regard to
services but more similar to the company’s Economy Class as for price,
the company offers special fares and
for the attendees and their luggage
with significant advantages in terms
web tools that make it easier for event
from the airport of origin to their fi-
of space, amenities and baggage al-
organisers to offer attendees special
nal destination. The airline company
lowance. Another of the German air-
conditions. Through this portal the
is also developing a new tool for this
line’s novelties is that from 2016 it
company also offers combined tick-
segment that will make purchases a
will offer broadband Internet on board
ets with its partners Alsa and Avan-
lot simpler by use of a discount code
short-haul and medium-haul flights.
za Bus & Fly, connecting the cities of
system.
Albacete, Burgos, Lorca, Ponferrada,
Flexibility and economy
Salamanca, Soria, Toledo, Valladol-
New portal
id, Vitoria, and Zaragoza by bus with
Since late November 2015, Lufthansa
ness, Air France has designed its
Madrid-Barajas Airport’s Terminal 4.
has been offering travel agencies and
Economy Flex product for medi-
With Renfe Train&Fly it connects the
tour operators their new Lufthansa
um-haul flights. Fabrice Marchand,
cities of Zaragoza, Valladolid, Seville,
Book a Group online tool for the
Trade and Leisure Sales Manager at
Cordoba and Malaga with the network
management of groups with ten or
Air France KLM, explains that “this
of intercontinental flights via Madrid
more people, “it is the first portal to
fare is much more flexible”. Passen-
(Atocha or Chamartín) by use of com-
offer the possibility of directly and
gers have the choice of catching an
muter services, as trains do not reach
independently arranging all stages
earlier flight than initially planned, at
the airport yet.
of group bookings”, affirms the gen-
no extra cost if it is on the same day,
This Spanish company also offers
eral director of Lufthansa for Spain
or the option of a refund or a ticket
special flights for events with a great
and Portugal, Carsten Hoffmann. He
change also at no extra charge, pro-
number of passengers, offering or-
stated that “the new portal will make
vided there is no change in the type
ganisers the possibility of deciding
it possible for IATA licensed agen-
of reservation”, he says. It also offers
what to put on the headrests on-
cies to find the best suited flights,
certain advantages such as a system
board, welcome speeches, catering,
check availability and prices, book
that systematically positions peo-
etc., and exclusive services usually
with immediate confirmation, as
ple with this fare at the front of the
only provided by scheduled airline
well as change and manage existing
Economy class cabin and SkyPriority
companies such as a check-in service
bookings”. It will also be possible to
route access, amongst others.
For passengers travelling for busi-
ByPlane
An air broker at the cutting edge of the needs of each client.
Supported by a quarter
century of experience
Features of our
management: quality, agility
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magic tours from a bird’s eye view,
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Private charter flights
airtaxi/helitaxi for the
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Tailor-made charter flights for incentive,
congress & convention groups,
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Personalized monitoring of every
operation.
Tel: +34 91 230 20 66 | sales@byplaneairbroker.com
28
Special MICE 2016
INT
American Express predicts that the high demand will boost prices
Corporate agencies reinvent themselves
while they prepare to experience an
increase in sales in 2016
Ángeles Vargas
@angelesvargaspe
T
ravel agencies in the corporate sector are currently
adapting to the changes oc-
curring in the market over the last
few years. The national director of
Operations, Businesses and Events
at Nautalia, Jose Manuel Sanchez,
explains that for years the corporate agent has focused on offering
companies better solutions for cost
control, something which he says
has reached a maximum, so that
now the market is asking for a professional who can act as a consultant on security issues.
Photo: American Express Meetings & Events.
He states that the agent is repositioning him/herself in this field to
routes and their frequency, as well
service as they would be better in-
provide added value by guarantee-
as the investment in new openings
formed and would be immediately
ing that the trip goes well, both in
and refurbishments in the hotel
aware of provider updates.
matters of physical security - due to
sector.
On the other hand, the impact on-
the proliferation of high-risk des-
Proof of this positive trend is that
line agencies are having within
tinations, especially with the cur-
the group of agencies Travel Advi-
the MICE sector is constantly in-
rent geo-political instability - and
sors Guild (TAG), which specialises
creasing.
financially, against the risk of the
in the MICE sector, will have closed
its new division Booking for Busi-
insolvency of some providers.
2015 with a 10% increase in invoic-
ness at the end of 2015, after not-
In any case, demand seems to be
ing, at over 500 million Euros.
ing that one in every five bookings
solid.
The forecast for 2016 pub-
The guild stresses the importance
were made by business travellers.
lished by American Express Glob-
that the digital transformation of
The OTA’s objective is to sell 50% to
al Business Travel indicates that
agencies is having; it is not without
holiday clients and 50% to corporate
there will be a slight increase in air
its challenges, but it has also made
clients in the future and to strive to
travel, hotel and land-based travel
procedures much easier and allows
give a specific service to this kind of
prices on a worldwide level due to
for instant replies to clients. How-
customer offering filters on mat-
the recovery of the economy and
ever, corporate agents are lagging
ters such as Wifi or free breakfast.
increase in demand. The agency’s
behind in the use of social media
It has also detected a growth in the
director in Spain, Luis Dupuy de
when compared to agents special-
demand for alternative accommo-
Lôme, stresses that in our country
ised in holiday tourism, and this is
dation, and with this in mind it of-
this recovery is favouring the in-
an aspect they need to work on in
fers apartments, bed & breakfasts
crease in the number of air travel
order to continue offering a better
or villas as possible event venues.
Booking.com launched
30
Special MICE 2016
CC
The main goal of Madrid Marriott
Auditorium is being one of the main
references in MICE area in Europe
among the best three hotels of Europe”.
In order to do that, “the hotel keep improving and adapting the services constantly taking into account the human
factor so that in this way, the customer
has the best care and to accomplish their
expectations”.
Services
the change has not only been in
terms of space but it also improves
the services, especially in food &
beverage, increasing the gastronomic offer and adding healthier
and a variety of products.
A
Furthermore, those changes are
fter refurbishing the 80% of
the change in regard to the restora-
mantaining the free shuttle service
the hotel, Madrid Marriott
tion service. The Greatroom (former
to the airport, Fitness Center with
Auditorium opened officially
Lobby Bar) in an area where the guest
indoor/outdoor
its doors as a member of the inter-
can enjoy a nice and calm time with
paddle courts, sauna and gym; park-
national chain the last 1st of No-
different and modern spaces; the
ing with 1.000 places and free access
vember. With this fusion, the hotel
Champion´s Bar, where it is remark-
Wi-Fi.
becomes the largest Marriott Hotel
able the sport atmosphere thanks to
in Europe with 56 meeting rooms
the high number of screens as well
Technology adaptation
and more than 15.000sq meters with
as its food closely related to Amer-
the hotel already has a lot of screens
the impressive Auditorio for up to
ican cuisine; the Executive Lounge
used as signposting throughout the
2.000 people.
is one of the most exclusive spac-
whole hotel. Moreover, a videow-
es located on the VIP floor offering
all located at the main front desk.
New style
a breakfast and snacks service for
However, the improvement will be
With the occasion of the fusion
those guests who want to enjoy an
taking place in next weeks introduc-
to one of the most important ho-
exclusive and different experience
ing the mobile check-in/out, direct
tel chains of the world, the hotel
during their visit to Madrid. The A la
communication with guests before
has made a lot of changes in all the
Carte restaurant called Kalma has
the arrive through phones as well as
spaces as well as services in order to
also taken a major turn in its style.
different tools in order to get guest
adapt itself to the brand standards.
Moreover, its menu offeers a Med-
experience better and personalized.
One of the most important changes
iterranean cuisine and The Atrium
in its new façade with an impressive
Bar, open from 08:00am to 7:00om
change of style dependifg on the
located near the meeting rooms.
swimming
pool,
time of the day. On the other hand,
the hotel has already made the re-
Goals
furbishment of all its 869 rooms en-
in the words of its Director General
dowing them with greater comfort
Pablo Vila: “The main goal is to con-
thanks to its new design.
solidate the hotel as an international
However, one aspect to highlight is
referent in MICE area and put the hotel
Tel: (34) 91 4004400
comercial.madad@marriott.com
www.madridmarriottauditorium.com
32
Special MICE 2016
AND
One day meetings make up 73% of the community’s events
The MICE sector generates 300
M € in Andalusia thanks to its
renewed quality offering
Ángeles Vargas
@angelesvargaspe
angeles.vargas@hosteltur.com
Andalusia’s conference services are valued as excellent and
even though regional meetings tend to predominate, the region
is becoming increasingly attractive for international event
organisers. This segment generates close to 300 million Euros a
year and attracts over 600,000 visitors a year.
T
he Andalusian offering for meeting
study carried out by the Tourism Analysis
tourism features 604 establishments
and Statistics System in Andalusia (Saeta)
with 349,000 places available in the-
indicates that the number of travellers ar-
atre seating; and hotels represent 54% of
riving to attend meetings and conferences
the facilities available. 38% of these hotels
is similar to the number registered in their
are 4 star establishments, and they are the
previous study, for 2012; and that tourism
majority.
expenditure generated at the destination
Another 30% of the facilities available
showed a real growth rate of 0.2 %.
across the eight Andalusian provinces are
This is a product which is especially inter-
exceptional buildings, while 16% are con-
esting for the community as it is the sec-
gress palaces. By provinces, Malaga and Se-
tor which generates the highest average
ville offer almost half of the places availa-
amount spent; 168.68 Euros per delegate,
ble, with 21.9% and 23.3% respectively; they
compared to the 59.88 Euros spent by tour-
are followed by Cadiz and Granada, with
ists in general. This sector shows high prof-
14% and 11.7%.
itability and accommodation and food and
The meetings and conference sector at-
drink make up for over 83% of the amount
tracts over 600,000 tourists a year to Anda-
spent. It presents strong links to the use of
lusia, with an expenditure of over 285 mil-
hotels, as this type of accommodation is the
lion Euros, according to data published in
one chosen by 80% of these tourists.
the Tourism Ministry’s latest report.
The data reveals that this sector has a pow-
The data for 2014 contained within the
erful effect when it comes to reducing the
Special MICE 2016
seasonal nature of tourism activity as 42.4%
gation was accompanied by around 70 com-
of the time meetings take place during the
panies from the community, including con-
months of March, May, October and No-
ference organisers, agencies, hotels, boards
vember; and they have also increased by
and convention bureaux.
over 10 %.
The average duration of meetings held
Malaga, priority destination
in Andalusia is of just one day, 73% of all
One of the places which has the most to of-
meetings are one-day events and these
fer this sector is the city of Malaga, which
represent 60.3% of all participants. Meet-
currently boasts 48 special venues at which
ings which last two to three days represent
to hold any type of professional or compa-
21.9% of the quota and 28.1% of the partic-
ny event. The two latest to be added to the
ipants. Those that last longer than three
Malaga Convention Bureau’s venue guide
days represent just 5.3% and 11.6% of the
are the Centre Pompidou Málaga and the
participants.
Colección del Museo Ruso de San Petersbur-
The TRH Alcora Business & Congress has added a new car park this year and stands out for its
ecological characteristics.
In Andalusia regional meetings are pre-
go, as indicated by the bureau.
dominant; over half of all participants and
A total of 131 conferences were held in the
all events are regional; 8.4% are interna-
city in 2014, with the participation of 49,936
tional and these gather a higher number of
people - this is a 5% increase compared to
participants, 14.6 %. 38.5% of all meetings
the year before. The month with the high-
are national.
est number of attendees was January, with
11,859 people attending, and the busiest in
Highly valued
terms of the number of events were May,
Meeting attendees hold Andalusia’s offer-
October and November.
ing in very high esteem and this has con-
Looking forward, the Malaga Convention
tinued to be the case over the last few years;
Bureau has presented 212 applications - 40
it has gone from a score of 7.8 out of 10 in
% of which were international - for confer-
2009, to 8.2 points in 2012 and 8.6 in 2014,
ences to be held in the capital.
a very high score which the region hopes to
The bureau states that the predictions for
continue growing in various ways.
2016 are ‘very positive’ and in keeping with
One of the most recent ways to do so is
the trends set over previous years, with a
through its presence at the IBTM in Bar-
growth rate of 5-6%. They specified that
celona, where Andalusian representatives
last year the conference sector generated a
held 2000 personal meetings. Their dele-
direct economic impact of 52 million Euros.
33
“
Event days,
seminars and
symposiums
represent 42.6%
of the meetings
held in Andalusia
and they attract
37.3% of the
participants
34
Special MICE 2016
destination, where the venue plays a fundamental role.’’
The province has also seen the opening of
the Auditorium Felipe VI de Estepona in
2015, which has required an investment of
5.7 million Euros on the part of the Diputacion de Malaga and the Estepona Town
Hall and which boasts a main hall with 600
seats and a stage of 225 metres squared.
Strong economic impact
The activity of members of the Seville
Congress & Convention Bureau has generated over 95 million Euros in 2015, according to preliminary data. Its director,
Fycma welcomed participants from some thirty different countries at the latest
edition of the Greencities & Sustainability Fair.
Manuel Macias, points out that they have
observed ‘’increased presence and progression of the SCCB in the conference,
“
Fycma has
been the venue
chosen for large
gatherings
of scientists
and medics
in 2015, and
in 2016 it will
host important
national and
international
events
Over 4,300 annual meetings were held
meeting and events market’’, the ‘’consol-
across the province with 700,000 partic-
idation of administrative management’’,
ipants, according to data from the Costa
as well as ‘’great achievements in activity
del Sol Convention Bureau which indi-
with great international impact’’, which
cates that the sector continues to grow
are beginning to produce concrete and im-
every year. The average length of stay is
mediate results.’’
2.3 days, and the average amount spent is
Over 2015, the entity attended 30 fairs,
240 Euros.
events and international presentations,
The entity claims that Malaga is position-
making 1,188 individual contacts, all of
ing itself as one of the leading national
which is an increase in activity compared
destinations for business tourism, ‘’due to
to 2014. There were 22 fam trips to the
the growth and improvement it has been
capital, compared to 20 the year before, at-
experiencing over recent years and thanks
tended by 347 professionals, which meant
to the arrival of the AVE, the construction
an increase of 31%. There have also been
of new hotels in the city, the expansion
161 candidacies for conferences and events
of the airport, the new roundabouts and
presented, compared to 36 the year before,
a whole series of improvements in infra-
a 447% increase.
structure which mark us out as a leading
Apart from the public contributions made
destination.’’
by the Chamber of commerce, Council
The Malaga Fair and Congress Palace
and the Seville Town Hall, the private
(Fycma) closed 2015 after hosting around
members of the SCCB have made corporate
100 events and over thirty fairs, with the
contributions of over a million Euros, with
main events being large scientific, health
a very special participation made by 85 lo-
or business meets.
cal businesses through the management of
This has produced an increase both in
the European Best Event Awards, EUBEA.
terms of quantity as in terms of quality,
As for Seville’s Exhibition and Congress
in a year in which they will greatly exceed
Palace, Fibes, it hosts over 150 events
the 300,000 delegates mark, and in which
a year, and is visited by over 1.5 million
the average length of stay has increased to
people. The institution states that events
1.96 days, as this venue pointed out. The
from the medical sector are increasing
number of congresses also increased, with
drastically, accounting for national and in-
respect to other types of events which are
ternational conferences with an average of
more limited, ‘’a crucial phenomenon for
2000-4.500 participants. The venue is also
the consolidation of the capital as an urban
being chosen by important international
Special MICE 2016
associations and PCOs for the celebration
states that facilities are being refurbished
of periodic meetings, such as ICCA and the
and conditioned with this sector in mind,
Kenes-Tilesa Group.
and that they will offer studios of around
35
4000 metres squared and 18 metres tall, so
Cadiz, Almeria and Jaen
that they can be used by production com-
The Cadiz Provincial Tourism Board
panies for castings, costumes etc.
indicates that conference tourism gen-
The palace has been quite active over the
erates some 70,000 travellers and over
past year, and its most prominent events
200,000 overnight stays in the province
in terms of the number of people attract-
every year, resulting in an income of over
ed were six congresses. These included an
35 million Euros. In the third trimester
agricultural conference which was attend-
of 2015 alone it welcomed 37,473 confer-
ed by 700 delegates. The venue also hosted
ence tourists who in turn generated 6.5
several day events, presentations and con-
million Euros for the destination. One of
ferences.
the most important conferences was the
As for the Council of Jaen, it has intensi-
one held by Elite Travel Group, in Oc-
fied promotion of the province as a venue
tober, which was attended by a hundred
for conference tourism with a new pro-
British agents.
motional strategy entitled ‘’Jaen, meeting
In Almeria, the Aguadulce Exhibition and
paradise’’, which focuses on products for
Congress Palace has made a definitive
professionals and complementary activ-
move towards focusing on the cinema in-
ities, and it has established agreements
dustry. Almeria’s Chamber of Commerce
with large companies in the sector.
H10 Andalucía Plaza
adult breaks, this emblematic hotel
is the ideal location for your business
Urb. Nueva Andalucía - E-29660 Puerto Banús,
Marbella, Málaga
T (34) 952 81 20 00 - F (34) 952 81 47 92
mice.agp@h10hotels.com
meetings and events on the Costa del
Sol. The hotel has 8 fully equipped
meeting rooms with free Wi-Fi. The
Castilla room, which can hold up to
600 people, has exterior windows, external access and a modern and practical design. To complete the exclusive
range of services, the hotel offers the
cuisine and agreements with the best
Despacio Spa Centre, a wide range of
golf courses in the area.
Halls
Located in Puerto Banús, in one of
the most exclusive areas of Marbella, the H10 Andalucía Plaza has been
recently renovated to give it a bright
and modern interior. Specialising in
m2
Height CocktailTheatre School
Castilla A&B&C
553 3,90 550
Castilla A
163 3,90 150
Castilla B
166 3,90 155
Castilla C
224 3,90 200
Málaga
1862,70 180
Sevilla
66 2,5090
Almería
40 2,56-
Cádiz
44 2,56-
Huelva
26 2,50-
Hab. Deluxe Adap. 41 2,60 -
600
130
50
200
50
50
120
70
16
20
350
100
100
130
65
48
24
18
12
-
U-Form Imperial Banquet
Cabaret
-
-
-
-
-
40
20
20
10
18
180-240
60-80
-
-
-
-
-
60
46
24
24
12
20
450
140
130
180
130
-
-
-
-
-
36
Special MICE 2016
· INTERESTING FACTS ·
CONVENTION BUREAUX
CÁDIZ, OFICINA DE CONGRESOS
C.B.
Tel: 956291017 Fax: 956291018
www.cadizcongresos.com
conventionbureau@cadizturismo.com
CONSORCIO DE TURISMO DE
CÓRDOBA
ÁREA DE CONGRESOS
Tel: 957201774 Fax: 957200159
www.turismodecordoba.org
congresos@turismodecordoba.org
HUELVA CONVENTION BUREAU
Tel: 959257467 Fax: 959249646
www.turismohuelva.org
turismo@diphuelva.org
MÁLAGA CONVENTION BUREAU
Tel: 951927696 Fax: 952928577
www.malagacongresos.com
fquereda@malaga.eu
SEVILLA CONGRESS &
CONVENTION BUREAU
Tel: 954500583
www.sevillacb.com
comercial@sevillacb.com
GRANADA CONVENTION BUREAU
Tel: 958535761
granadacb@granada.org
COSTA DEL SOL CONVENTION
BUREAU
Tel: 952126272 Fax: 952225207
www.costadelsolconventionbureau.com info@visitacostadelsol.com
ALMUÑÉCAR CONVENTION
BUREAU
Telf. 958631125 Fax. 958635007
www.turismoalmunecar.es
turismo@almunecar.es
ALMERÍA CONVENTION BUREAU
Telf. 950181700 Fax. 950181702
recepcion@camaradealmeria.com
PALACIO DE EXPOSICIONES Y
CONGRESOS DE GRANADA
Tel: 958246700 Fax: 958246702
www.pcgr.org
palacio@pcgr.org
PALACIO DE FERIAS Y CONGRESOS
ISLANTILLA
Tel: 959646257 Fax: 959486508
www.ilasur.es
info@palaciocongresosislantilla.com
PALACIO DE CONGRESOS Y
EXPOSICIONES DE ESTEPONA
Tel: 952803512
www.estepona.es
palaciodecongresos@estepona.es
INSTITUCIÓN FERIAL DE CÁDIZ
(IFECA)
Tel: 956180723 Fax: 956180731
www.ifecajerez.org
ifeca@dipucadiz.es
EXPOSICIONES DE LA COSTA DEL
SOL
Tel: 952379203 Fax: 952379255
www.palacio-congresos.com
sercopal@palacio-congresos.com
EXPOSICIONES DE CÁDIZ
Tel: 956291017 Fax: 956291018
www.palaciocongresos-cadiz.com
cadiz2000@palaciocongresos-cadiz.com
DE MÁLAGA
Tel: 952045500 Fax: 952045519
www.fycma.com
info@fycma.com
DE MARBELLA
Tel: 952828244 Fax: 952821461
www.marbellacongresos.com
info@marbellacongresos.com
NUEVOS
CENTRO DE CONGRESOS
HOSPITAL DE SANTIAGO
Tel: 953750440
turismo@ubedainteresa.com
CENTRO DE EXPOSICIONES
Y CONGRESOS COMPLEJO
INNOVACION Y DESARROLLO
ALCALÁ DE GUADAIRA
Telf. 95 493 6650 Fax: 95 493 5181
rmondaza@complejoideal.com
www.complejoideal.com
CENTRO DE CONGRESOS Y
EXPOSICIONES
Tel: 953248000 Fax: 953248022
Web: www.dipujaen.es
dipujaen@promojaen.es
RECINTO PROVINCIAL DE FERIAS Y
CONGRESOS DE JAÉN
Tel: 953086980
Fax: 953245012 / 953245834
www.ifeja.org
general@ifeja.org; convenciones@ifeja.org
CONGRESOS DE SEVILLA. FIBES
Tel: 954478700 Fax: 954478720
www.fibes.es
general@fibes.es
FORO IBEROAMERICANO DE LA
RÁBIDA
Tel: 959530263 / 959350311 / 959530265
Fax: 959530255
www.diphuelva.es
turismo@diphuelva.es; turismo_hcb@
diphuelva.es
CONGRESOS DE CÓRDOBA
Tel: 957483112 Fax: 957483925
www.cordobacongress.com
palacio@cordobacongress.com
PALACIO DE CONGRESOS CASA
COLÓN
Tel: 959210267 Fax: 959210180
www.huelva.es
casacolon@huelva.es
PALACIOS DE CONGRESOS
CONGRESOS CABO DE GATAALMERÍA
Tel: 950 28 14 49
http://www.turismodealmeria.org
turismoalmeria@aytoalmeria.es TEATRO AUDITORIO FELIPE VI DE
ESTEPONA (MÁLAGA)
Telf: 952328100
info@teatroauditoriofelipevi.com
CENTRO SEVILLA CONGRESOS
Tel.955 766 744 / 660 415 016
direccion@centrosevillacongresos.com
www.centrosevillacongresos.com
PALACIO DE CONGRESOS RONDA
C/Armiñan, 1
Telf.952878795 / 687494521
Fax. 952 879613
info@rondapalaciodecongresos.es
director@rondapalaciodecongresos.es
www.rondapalaciodecongresos.es
CONGRESOS DE AGUADULCE
Telf. 950 181 800 Fax. 950 181 801
vcruz@camaradealmeria.es
www.almeriaferiasycongresos.com
PARQUE JOYERO DE CÓRDOBA
Tefl.957469900 Fax.957469901
comercial@parquejoyero.es
aie@parquejoyero.es
www.parquejoyero.es
OTRAS SEDES
CÁMARA DE COMERCIO DE
ALMERÍA
Tel: 950181700 Fax: 950181701
www.camaradealmeria.es
info@camaradealmeria.es
vcruz@camaradealmeria.es
SALAS DE REUNIONES DE LA
UNIVERSIDAD DE ALMERÍA
Tel: 950015000 Fax: 950015292
www.ual.es
espacios@ual.es
AUDITORIO DE SEVILLA
Tel: 954 460 748
www.auditoriodesevilla.com
auditorio@auditoriosevilla.org
CASA DE PILATOS
Tel: 954225298
www.fundacionmedinaceli.org
direccion@fundacionmedinaceli.org
EDIFICIO EXPO (AGESA)
Tel: 954489022 Fax: 9544489021
www.agesa-sa.es
gerencia@agesa-sa.es
JARDÍN BOTÁNICO HISTÓRICO LA
CONCEPCIÓN
Tel: 951926180 Fax: 951926479
http://laconcepcion.malaga.eu/
OPC
ASOCIACIÓN ANDALUZA DE
EMPRESAS OPC
Tel: 957485848 Fax 957485849
www.turismodecordoba.org
secretariatecnica@andaluciaopc.com
ADMINISTRACIÓN
CONSEJERÍA DE TURISMO,
COMERCIO Y DEPORTE
Tel: 955065100 Fax: 955065167
www.juntadeandalucia.es
información.ctcd@juntadeandalucia.es
TURISMO ANDALUZ S.A.
Centro Internacional de Turismo de
Andalucía
Tel: 951299300 Fax: 951299316
www.andalucia.org
info@andalucia.org
OTROS ORGANISMOS
BÉTICA DE CONGRESOS Y
EXPOSICIONES
Tel: 954654164 Fax: 954645100
ASOCIACIÓN DE EMPRESARIOS
HOTELEROS DE LA COSTA DEL
SOL. AEHCOS Tel: 952 381 700
www.aehcos.es
info@aehcos.es
Special MICE 2016
37
Barceló Málaga****
Persona de contacto: Félix García-Maldonado
Estación VIALIA Maria Zambrano
C/ Héroe de Sostoa, 2 / 29002 Málaga
Tel. +34 952 047 494
Fax. +34 952 31 40 65
Con una ubicación privilegiada en el
corazón de la ciudad, el hotel Barceló
Málaga**** hace gala de su carácter
Urban Beach, denominación que implica que todos los clientes del hotel
podrán disfrutar durante su estancia
tanto de la playa, a 200 metros del hotel, como de la ciudad de Málaga, con
una oferta cultural íntimamente ligada al arte.
Este hotel en plena Costa del Sol dispone de conexión directa por tren al
aeropuerto, a las principales zonas
turísticas de la Costa del Sol, y además
está situado a tan solo 15 min. del cen-
Salones
m2
BanqueteTeatro Cóctel Escuela Imperial Mesa-U
Andalucía 1
322240
Andalucía 2
10780
Andalucía 3
11580
Andalucía 1+2
429320
Andalucía 2+3
222160
Andalucía 1+2+3
544440
Esperanza 4
3020
Esperanza 5
3320
Esperanza 6
3320
Esperanza 7
3320
Esperanza 8
3720
Esperanza 4+5
6324
Esperanza 5+6
6624
Esperanza 7+8
7024
Esperanza 4+5+6
9636
Esperanza 6+7+8
103 36
Esperanza 4+5+6+7+8
16672
Trinidad 9
54-
Trinidad 10
6050
Trinidad 11
42-
Trinidad 9+10
11490
Trinidad 9+10+11
156120
Trinidad FY+4+5
10781
Trinidad FY+5+6+7
157117
Trinidad FY+6+7+8
168126
Trinidad FY+4+5+6+7+8
278370
Trinidad FY+8+9+10+11
218162
Trinidad FY+4+5+6+7+8+9+10+11
552405
Alora 12
18
12
Nerja 13
18
12
Ronda 14
18
12
Coin 15
18
12
Mijas 16
18
12
tro histórico de la ciudad.
Barceló Málaga ofrece 221 amplias y
los 50 mejores hoteles de negocios del
modernas habitaciones diseñadas si-
mundo. Los 1.500 m2 de su centro de
guiendo el nuevo concepto de habi-
convenciones y reuniones, dividido en
tación B-Room y equipadas con todo
16 salas con una capacidad máxima de
lo necesario para disfrutar de una es-
700 personas, seducen a los sectores
capada de fin de semana en Málaga o
que apuestan por el diseño para ga-
para un viaje de negocios.
rantizar el éxito de sus eventos y reu-
El hotel ha sido reconocido por la re-
niones. Todas sus instalaciones cuen-
vista británica Wallpaper como uno de
tan con conexión Wi-Fi gratuita.
440 310252
120 10263
130 11063
580 408315
250 211125
700 518480
24 2018
24 2018
24 2018
24 2018
30 2024
- 57-
- 57-
- 57-
- 91-
-
95
-
- 158-
40 4051
50 5132
20 3540
102 11064
156 14880
- 102-
- 148-
- 160-
- 264-
- 207-
- 525-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
22
22
22
22
22
-
-
-
-
-
-
32
-
24
-
-
-
-
-
-
-
-
12
12
12
12
12
68
32
32
84
52
108
16
16
16
16
16
24
24
20
48
56
-
38
Special MICE 2016
AND
Barceló Punta Umbría Beach Resort
& Huelva Convention Center
Avda. del Decano S/N
21100 Punta Umbría- Huelva
Tel. +34 959 495 903 • Fax. +34 959 495901
r.blanco@barcelo.com
comercial.huelva2@barcelo.com
www.barcelo.com
Un Resort único en Andalucía situado en primera línea de una espectacular playa de 13 Km, rodeado
del paraje natural de los Enebrales
y la reserva biológica Marismas del
Odiel. Cuenta con 1.200 habitaciones
totalmente equipadas, Wifi 10Mbs
gratuito en todos los espacios del
hotel, 4 restaurantes buffet temáticos (Asíatico, Italiano, Mercado y
Americano) con una excelente oferta
gastronómica, 3 lobby bar, 2 bares
piscina. Como oferta complementaria 2.000 m2 de piscinas exteriores, 2.000 m2 de Spa & Wellness, 7
campos de golf en los alrededores y
un amplio programa de actividades
complementarias.
plio programa de animación diurna
comerciales. En la misma urbaniza-
Con el Barceló Huelva Convention
y nocturna, 1.200 plazas de parking
ción a 50 metros se encuentra centro
Center nace una nueva forma de
subterráneo, cyber corner y locales
comercial y de ocio con multicines.
entender el trabajo que combina las
más modernas tecnologías de un
gran Centro de Convenciones con
el confort y los servicios de un gran
Resort.
El Centro de Convenciones tiene
4.000 m2 y una capacidad máxima
de 3.500 personas, 2 plenarias de
1.000 m2 y 6 m de altura cada una, 19
salas de reunión con capacidad de 20
a 1.500 personas, foyer de 1.298 m2
y más de 3.000 m2 de terrazas para
presentaciones y cocktails. Dispone
de montacargas para material de 5,5
m de largo y 2,2 m de ancho con acceso directo a la sala plenaria.
Servicios adicionales incluyen un am-
Salones
m2
BanqueteCóctel
Escuela Teatro
Auditorium Barceló
1.176
900
1.200
1000
1.500
Cristóbal Colón 1.075
9001.200
9001.500
Cristóbal Colón I355
300420300500
Cristóbal Colón II355
300427300500
Cristóbal Colón III
364
300431300500
Santa María I
120
67
133
50
100
Santa María II
120
67
133
50
100
La Pinta I
30
17331630
La Pinta II
61
34683261
La Niña I
58
32643158
La Niña II
36
20401936
La Niña III
39
22432139
Colina
32
18361732
La Gallega
56
31622956
Marigalante 56
31622956
Santa Clara 64
36713464
La Rabida
48
27532548
La Fraila
32
18361732
Subcomisión I
70
39
78
37
70
Subcomisión II30
17331630
Subcomisión III38
21422038
Foyer
1.298
---Terraza I
300
172344- Terraza II
300
172344- -
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40
Special MICE 2016
AND
Barceló Sevilla Renacimiento
Isla de la Cartuja, 41092 (Sevilla)
Teléfono : 954 462 222 · Fax : 954 463 393
www.mice.barcelosevillarenacimiento.com
sevillarenacimiento.events@barcelo.com
The Barceló Sevilla Renacimiento is
a major name at the national and
international level for the organization of all kinds of meetings and
events. It specializes in conferences
Four large and versatile spaces to
ville, which boasts incomparable
and conventions, product launches
work with, equipped with the lat-
tourist resources and the perfect
and the automobile and incentive
est technology, fully customizable,
infrastructure to meet the needs of
travel sector.
and located in the setting of Se-
any event. 295 rooms distributed in
Hallsm2
Height
Banquet Cocktail School Theatre
U-ShapeCabaret Imperial
Barcelo Convention Center1.024 6-7
720
1.100 750 1.200
350
Sevilla - 1 módulo
300
6-7
200
250
200
300
72
105
Sevilla - 2 módulos
600
6-7
400
500
400
600
120
210
Sevilla 3+4
4306
320 350 280400
140
Sevilla 1+2+3
9006-7 600 1.0006001.000
315
Sala VIP
53
2,58
-
10
Foyer
450,729
250
400
-
Galería
394,156
250
500
-
Atrio I
48020 300 300 250300
180
Cartuja
420
2,45150/200
1757050/100 304940
Triana 1
502,5030 25 1635 22 18 22
Triana 2
502,5030 25 1635 22 18 22
Triana 3
902,5070 80 3291 35 42 30
Triana 4
902,5070 60 4098 35 42 30
Triana 1+2
100
2,5060 70 3291 353630
Triana 1+2+3
190
2,5013015088208 577854
Triana 1+2+3+4
2802,50 200 210 120292 - 120 Triana 2+3
140
2,5010011064156 496042
Triana 2+3+4
230
2,50
170
170
96
240
-
102
Triana 3+4
180
2,5014015088196 578448
La Pinta
38,50
2,5030 30 2838 182122
La Niña
38,50
2,5030 30 2838 182122
Santa María
38,50 2,50
-
12
Atrio III
70023 430 600 350450
175
España 1
232,41
3 120150100
127 546345
España 2
105,47
3 80 70 50-60
95 404245
España 3
110,30
3 80 70 50-60
95 404245
España 4
108,05
3 80 70 50-60
95 404245
España 5
226,09
3 120150100
130 506345
Andalucía (8 salas)
71
2,6 /2,05 50
70
35
70
30
28
36
Andalucía 9 + 10
56
2,50
28
22
21
20
Andalucía (2 módulos) 142
2,6/2,05 100
130
70
100
40
42
46
Alamillo
112
2,20 70 4060 373526
Heliópolis
36 2,20
8 - 16
Macarena
662,50 60 4063 30 42 25
Giralda
267
6 / 2,60 170
200
150
200
50
63
56
Restaurante Colon
350SERVIDO: 266
BUFFET: 266
-
-
Jardines
12.000
1.0002.000
Acceso piscina220
320
BUFFET 150
three Atriums, specially designed
with the perfect dimensions to carry
out original projects ensuring total
privacy.
The Barceló Sevilla Renacimiento
is not only a great Hotel, also offers
more exclusive areas such as ATRIUM I and ATRIUM III; offering features hard to find in any other establishment for the originality of its
concept, these two building providing customer gets all the necessary
confidentiality and privacy for use
as “VENUES” in product launches,
incentives high-level presentations.
It is located next to Parque Tecnológico Cartuja 93, one of the leading scientists in Spain; only 10 minutes away from the city center and
the main railway station or 15 minutes from San Pablo´s international
airport.
FEATURES OF ITS SPACES FOR EVENTS
Its 5.000 m2 of meeting area are distributed into 25 meeting rooms, including 2 Atriums and a Convention Center of 1.025 m2 with a maximum capacity for
1.200 delegates, technical floor and ceilings that may be divided into 3 totally independent meeting rooms with natural light. Around the Convention Center
you can find the “Foyer” and “Gallery”, 850 sq. of glazed surface, and views to the Guadalquivir River, which is an ideal location for placing stands, posters or
offering catering services such as coffee breaks, cocktails or welcome drinks; besides 10.000 m2 of private gardens.
42
Special MICE 2016
ARA
Zaragoza and Huesca continue to
grow as conference destinations
El nuevo y vanguardista Caixa Forum de Zaragoza, que está acogiendo reuniones desde julio.
H
uesca and Zaragoza have expe-
and also boasts a wide range of experi-
rienced significant development
ence; as well as 10,000 hotel beds and a
in
diverse high-quality complementary of-
conference
and
incentive
tourism over recent years.
fering.
In the case of Zaragoza which is locat-
436 events were held in Zaragoza in 2014,
ed at an intersection and has excellent
including conferences, day events, con-
aerial connections, three international
ventions and meetings, as well as 28 fairs
airports and a high speed train network,
and exhibitions and 1500 work meetings
it also stands out for having the infra-
of at least 50 people. These figures repre-
structure necessary for the organisation
sent a 1.4% increase with regards to the
of any type of event, including two con-
year before. They all brought a total of
gress palaces and other conference cen-
97,500 participants. 48% of the events
tres. It also boasts unique venues such as
were organised by companies.
the Pabellón-Puente, the Torre del Agua,
The Zaragoza Convention Bureau esti-
the Aquarium, Etopia Centre for Art and
mates that the city generated an income
Technology, Caixaforum, the Paraninfo
of 40,802,250 Euros from the celebration
Universitario, Zaragoza Activa, the Bull
of events in 2014. Conferences generat-
Ring and different museums which con-
ed 18.9 million Euros, with an estimated
stitute solid alternatives. Zaragoza is a
average expenditure of 345 Euros and an
pioneer in fair and commercial activity
average duration of 2.2 days. Work meet-
Special MICE 2016
ings are thought to have generated an
access and easily manageable, as well as
income of 11.9 million Euros due to the
endless tourism, cultural, natural and
high number of them, even if their aver-
gastronomic resources. ‘’Small and me-
age expenditure was 265 Euros and they
dium sized cities are becoming fashion-
generally only lasted one day.
able amongst conference organisers and
The capital hosted 462 conferences in
Huesca is especially prominent,’’ said
2015 and these attracted 104,000 dele-
the foundation, who considers ‘’mouth
gates, 6% more than in 2014 and an eco-
to mouth recommendations from pro-
nomic impact of 42.5 million Euros, all
fessional organisers’’ to be key.
of which equates results with those ob-
Looking forward, predictions are ‘’very
tained in 2008. For 2016, highlights in-
positive’’, with over a dozen conferences
clude the National Cardiology Congress,
already booked, some of which are very
with 3500 participants and the Interna-
prestigious such as the 43rd National
tional Agility Championships to be held
Conference of Parks and Gardens, the 8th
in September with over 5000.
National Conference of Volunteers or the
51st Iberian Exhibition of Messenger Pi-
Huesca is the in place
geons, each with over 400 participants.
So far in 2015, the Huesca Congress
The Huesca Conference Foundation al-
Foundation has registered thirty confer-
ready has 81 member companies, a very
ences of an average duration of 2.33 days
significant amount of support in a city
and 10,995 attendees. Over the last five
of 53,000 inhabitants. New members
years, Huesca has continued to grow in
include important venues such as the
the MICE sector as it is a small city with
Villahermosa Palace, the Art and Nature
competitive advantages when it comes to
Centre (CDAN), the Aragon Astronomy
hosting events - such as comfort and the
Centre and the Walqa Technological
overall pleasant nature of the place, easy
Park.
43
“
Conference and
meeting tourism
generated an
income of 40.8
million Euros
in Zaragoza in
2014, according
to its Convention
Bureau
CONVENTION BUREAUX
ZARAGOZA CONVENTION BUREAU
Tel: 976 721 333 Fax: 976 721 327
Web: www.zaragozaturismo.es
E-mail: zcb@zaragoza.es
PALACIO DE CONGRESOS DE
HUESCA
Telf. 974292191
palaciodecongresos@huesca.es
http://www.palaciocongresoshuesca.es/
DEPARTAMENTO DE INDUSTRIA,
COMERCIO Y TURISMO
Tel: 976714000
www.aragon.es
dgturismo@aragon.es
FUNDACIÓN HUESCA CONGRESOS
CONVENTION BUREAU
Tel: 974 24 34 45
E-mail: info@huescacongresos.com
Web: www.huescacongresos.com
ZARAGOZA
Tefl. 976 976441
info@palaciocongresoszaragoza.es
http://www.palaciocongresoszaragoza.es/
DIRECCIÓN GENERAL DE TURISMO
Tel: 976714735
www.turismodearagon.com
CONGRESOS DE TERUEL
Telf. 978221155 Fax.978617558
http://www.feria-congresosteruel.com/
AUDITORIO PALACIO DE
CONGRESOS DE ZARAGOZA
Tel: 976721300 Fax: 976350514
www.auditoriozaragoza.com
informacion@auditoriozaragoza.com
PALACIO DE CONGRESOS DE JACA
Tel: 974356002 Fax: 974355663
congresosjaca@aytojaca.es
www.congresosjaca.es/
OPC
ASOCIACIÓN ARAGONESA DE OPC
Tel. 974243466
Email: comercial@tmorganizador.com
ADMINISTRACIÓN
GOBIERNO DE ARAGÓN
Tel: 976714000
www.aragon.es
dgturismo@aragon.es
TURISMO DIPUTACIÓN DE TERUEL
Tel: 978647400 Fax: 978647434
www.teruelversionoriginal.es
mvillacampa@dpteruel.es
PATRONATO MUNICIPAL DE
TURISMO DE HUESCA
Tel: 974 292 170 Fax: 974 292 178
Web: www.huescaturismo.com
oficinaturismo@huesca.es
ASOCIACIONES
HORECA ZARAGOZA
Tel: 976210922 Fax: 976215518
E-mail: información@horecazaragoza.com
www.horecazaragoza.com
ASOCIACIÓN PROVINCIAL DE
HOSTELERÍA Y TURISMO DE
HUESCA
Tel: 974 227 943
Fax: 974 239 101
E-mail: asociación@hosteleriahuesca.com
www.hosteleriahuesca.com
EMPRESARIOS DE HOSTELERÍA Y
TURISMO DE TERUEL
Tel: 978618080 Fax: 978618081
E-mail: iesteban@ceoeteruel.es
www.teruelturismo.es
FARATUR. FEDERACIÓN
ARAGONESA DE ASOCIACIONES
DE ALOJAMIENTOS RURALES
Tel: 964185250
www.ecoturismoaragon.com
Email: info@ecoturismoaragon.com
44
Special MICE 2016
AST
The regional government will implement a new tourism plan that will run until 2020
Asturias will strengthen
its relationship with the
private sector to attract
events
Asturias has a long tradition when it comes to organising professional meetings,
congresses and fairs and offers unique venues and facilities to host all kinds of
events. In order to improve the use of these facilities, the 2020 Sustainable Tourism
Programme will define new frameworks for collaboration with the private sector to
therefore attract events.
T
he 2013-2015 Strategic Tourism Programme that has just
come to an end, includ-
ed, amongst its lines of action, the
promotion of business tourism in
order to delve into positioning the
“Cities of Asturias” in the segment
for MICE tourism, both nationally
and internationally. As well as encouraging Oviedo, Gijon and Aviles
to work together, convention bureaux, the private sector and ven-
“
71% of the tourists
who visit Asturias for
business are Spanish,
most of them come
from Madrid and
Castile and Leon
ues suitable for hosting events have
coordination and revitalisation of
public management in benefit of
the industry. New frameworks of
cooperation with company clubs
for business tourism will be defined
with the aim of attracting events.
Traveller profile
Almost 20% of the tourists who visit the Principality of Asturias do so
to take part in business meetings or
trade fairs. According to data provided by the Tourist Information
also worked together to establish
System of Asturias (SITA), in 2014,
promotion, commercialisation and
this kind of tourism.
71% were Spanish, arriving mainly
coordination mechanisms with the
One of the upcoming 2020 Sustain-
from Madrid and Castile and Leon,
aim of defining lines of action and
able Tourism Programme’s main
29.3% and 11.2% respectively, fol-
joint proposals to therefore attract
policies will continue to be the
lowed by Galicia with 8.8%. These
Special MICE 2016
45
visitors represent a high return
rate:
58.3% have visited the Prin-
cipality more than five times, followed by 22.1% that have visited
between three and five times.
According to this study, tourists
who visit Asturias for business
mainly travel with work colleagues,
46.9%; 31.9% travel on their own
and 15% with their partners. The total expenditure per person and trip
is 357 euros and the total spending
per person and day is 99€.
Rating of the destination
Business tourists stay in Asturias
for an average 2.7 nights. Hotels
supply accommodation for 99.8%
of these business visitors.
Regarding
activities
carried
out
during their stay, visits to monu-
Oviedo, Gijon – this city’s Congress Palace is in the picture - and Aviles are the main
tourist destinations in the Principality.
ments are highly popular, 57.7%,
Country.
7.3 points on a scale of zero to ten.
as are visits to towns and other
Another detail highlighted in the
Some of the most valued features
places, 50.5%. Also, 19.4% of these
report by SITA is the high ratings
are its gastronomy, the hospitality
travellers complement their trip
these travellers give Asturias as a
of its people and the preservation
by visiting other regions, mainly
destination. In all cases, average
of the natural environment and
Cantabria, Galicia and the Basque
ratings are equal to or higher than
cultural heritage.
CONVENTION BUREAU
OVIEDO CONVENTION BUREAU
Tel: 985246217 Fax: 985246216
www.auditorioprincipefelipe.es
E-mail: congresos@oviedo.es
PALACIO DE CONGRESOS GIJÓN Y
FERIA DE MUESTRAS DE ASTURIAS
Tel: 985180100 Fax. 985337711
www.feriasturias.es
E-mail: congresos@camaragijon.es
GIJÓN CONVENTION BUREAU
Teléfono: 985 18 01 53 / 985182929
Fax: 985180177
Web: www.gijon.info
Email: congresos@gijon.info
LABORAL CIUDAD DE LA CULTURA
Tel: 985 185858 / 985 185578
www.laboralciudaddelacultura.com
E-mail: visitaslaboral@
laboralciudaddelacultura.com
CENTRO NIEMEYER
Tel: 984 835 031
www.niemeyercenter.org
E-mail: info@niemeyercenter.org
AUDITORIO Y PALACIO DE
CONGRESOS PRÍNCIPE FELIPE
Tel: 985272111 Fax: 985246216
www.auditorioprincipefelipe.es
E-mail: congresos@oviedo.es
EXPOSICIONES CIUDAD DE
OVIEDO
Tel: 984490743
www.oviedocongresos.com
E-mail: info@oviedocongresos.com
PABELLON EXPOSICIONES DE LA
MAGDALENA
Tef. 985 129312 / 985 544111
Fax. 985541528
ferias@avilescamara.es
pabellonlamagdalena@ifecav.es
OPC
ASOCIACIÓN DE EMPRESAS OPC
DEL PRINCIPADO DE ASTURIAS
Hotel de asociaciones santullano
Tel. 984051604 Fax: 984281671
E-mail: opcasturias@opcasturias.com
ADMINISTRACIÓN
GOBIERNO AUTONÓMICO DE
ASTURIAS
Tel: 985106767 Fax: 985106762
www.asturias.es
presidente@asturias.org
CONSEJERÍA DE EMPLEO,
INDUSTRIA Y TURISMO
(DIRECCIÓN GENERAL DE
TURISMO)
Tf.985105500
www.asturias.es
turismo@asturias.org
AYUNTAMIENTO DE AVILÉS
Tel: 985122100 Fax: 985541538
Web: www.ayto-aviles.es
informacion@ayto-aviles.es
TURISMO DE AVILÉS
Teléfono: 985 544 325 Fax: 985939011
Web: www.avilescomarca.info
Email: turismo@ayto-aviles.es
ASOCIACIONES
UNIÓN HOTELERA DEL
PRINCIPADO DE ASTURIAS
Tel: 985230533 Fax: 985273437
www.unionhotelera.com
E-mail: correo@unionhotelera.com
ASOC. EMPRESARIAL DE
HOSTELERIA DEL PRINCIPADO DE
ASTURIAS
Teléfono: 985 22 38 13
www.hosteleria.org
Email: asturias@hosteleria.org
CLUB DE EMPRESAS OVIEDO
CONGRESOS
CONGRESOS
Tel: 985982907
info@oviedocongresos.com
www.oviedocongresos.com
46
Special MICE 2016
CLM
Toledo and Cuenca register
an increase in the number of
people attending meetings
I
n the region of Castile-La Mancha, Toledo and Cuenca stand out
as being medium-sized cities, well
connected and with modern infra-
structures for hosting events. These
cities offer an excellent complementary offering and they are close to Madrid and Valencia.
In 2014, 336 events with around
25,678 delegates were held in Cuenca. According to Cuenca Convention
Bureau, part of the Cuenca Tourism
Foundation, 53 percent of these delegates were from Spain, el city’s main
market. These figures represent a sig-
The Auditorium at Toledo’s Congress Palace.
nificant increase with respect to the
previous year, 9.4 percent as regards
because it will mark the 20th anniver-
gathering over a thousand delegates
to events and 4.2 percent as regards to
sary of Cuenca being declared a World
have already been registered. The 2nd
the number of attendees.
Heritage City, and a vast amount of
World Wine Summit held in February,
Regarding the number of meetings,
cultural activities will be organised.
the 14th Conference of the European
provisional data for 2015 suggests
This year also marks the 50th anni-
Ceramic Society ECCERS, or the 9th
that figures will be similar to those of
versary of the creation of the Spanish
Pharmaceutical National Congress,
the previous year, with a tendency of
Museum of Abstract Art, a reference
the latter two held at Hotel Beatriz,
the number of attendees to slightly
for museums worldwide.
are some of these events.
increase. The 5th Iberian Congress on
Egyptology and the 19th International
Forecasts for 2016 are optimistic, and
Toledo increases its activity
major events such as the 81st National
Nursing Research stand out as being
According to Toledo Convention Bu-
Congress of Urology planned for Octo-
important events.
reau, in 2014 twenty-odd congresses
ber with over 1,500 attendees and the
Currently the most popular events to
and meetings that gathered a total
11th National Congress of the Spanish
be organised in Cuenca are conferenc-
5,000 attendees were hosted in To-
Society of Glaucoma, with 400, have
es, they represent 27 percent of the to-
ledo. Some of the most important
already scheduled.
tal number of events. The Convention
events were the following: SEDEN’s
Some of the most prominent venues
Bureau highlights the suitability of
39th National Nephrology Nursing
for meetings and events in Toledo are
Cuenca, a World Heritage Site, to host
Congress, with around 700 attend-
the El Greco Congress Centre, with an
medium-sized congresses and con-
ees and the National Congress of the
auditorium that can seat between 600
ferences thanks to its infrastructures
Spanish Society of Pain (SED), with
and 1,000 people; the Army Museum
and services as well as the attractive-
around 600; both were held at the
(Museo del Ejército), with an auditori-
ness of the historical city’s surround-
Congress Palace. In 2015, with the
um that can seat up to 204 attendees;
ings and the facilities and proximity
year’s balance yet to be closed, 22
the University of Castile-La Mancha
between its different venues.
conferences, gathering a total 8,200
and a number of other medium-sized
Also, 2016 will be an important year
delegates
venues.
and
several
congresses
48
Special MICE 2016
CyL
Conference tourism is growing in Castile and Leon; in Burgos, Valladolid and Salamanca
The Forum Evolucion de Burgos has been running for 3
years, during which time it has consolidated the city as a
MICE destination
the National Congress for the Spanish
Society of Nephrology in 2017, with
over 1,200 delegates expected.
Valladolid and Salamanca
Also in Castile and Leon, Valladolid
hosted 185 conferences and meetings in
2014, welcoming 50,605 participants.
Total income from MICE tourism was
37.4 million Euros, with an average expenditure per person of 246.40 Euros,
Delegates in front of Salamanca University Foto: Turismo de Salamanca.
T
according to data from the Valladolid
Convention Bureau. Predictions for
he Conference Centre Forum
5,294,364 Euros in 2014.
2015 are very positive, despite it being a
Evolution Burgos, has now been
Last spring a record number of national
year with various elections being held,
running for three very active
conferences were held in Burgos: From
and growth is estimated at around 6%.
years and welcomed thousands of peo-
March to June, the Forum hosted 8 na-
Amongst the events, the VI National
ple. The firm commitment shown by
tional conferences with over 3,500 del-
Alzheimer’s Congress hosted 800 peo-
local consumers, who believe in Burgos
egates who generated 7,000 overnight
ple in November.
as a venue, has meant that the num-
stays, a record number in the city over
According to the Salamanca Conven-
ber of conferences held has been much
such a short period of time.
tion Bureau, 487 meetings were held
higher than expected and will account
2015 has consolidated the Forum
in the city in 2014, with 74,850 dele-
to more than 500 events before the end
Evolucion as a leading centre in the
gates, not including some 300 events
of 2015, since its opening in June 2012.
national conference sector, together
with less than 50 people attending. The
The facility is already a part of the city’s
with hotel facilities of extraordinary
University is the main activity hub and
day-to-day life thanks to the support
value for money, important tourism
around 16% of these events were inter-
shown by businesses, institutions and
attractions with 3 world heritage sites
national.
organisations who choose it as a ven-
and excellent communications, further
For the period 2016-2018 there are al-
ue for their events and to the citizens
improved with the arrival of the AVE
ready some very prestigious events
who attend cultural activities there in
during the first few months of 2016.
scheduled, as Salamanca University
great numbers. The firm commitment
The forecast for 2016 is ‘’optimistic’’,
is celebrating its 800 anniversary and
to conference tourism shown by Burgos
says the Forum - they estimate that
a multitude of conferences and other
Town Hall is also turning out to be key.
activity levels will remain the same or
events are expected.
The facility hosted 152 events in 2014 at-
increase slightly compared to previous
Salamanca Convention Bureau will
tended by 133,181 people. Cultural events
years.
move towards a new management
amounted to 32% of all activity and con-
Burgos has therefore become a mem-
model, with a more direct relationship
ference and meetings to 68%. Within the
ber of the select club of cities capable of
with conference organisers and promo-
meetings held, the business sector was
hosting large conferences, as is shown
tional entities. The refurbishment of
predominant (25%), followed by those of
by its schedule of events which includes
the Castile and Leon Congress and Ex-
a scientific and institutional nature. The
the National Congress for the Spanish
hibition Palace, which will include im-
Forum’s activity has amounted to an
Society of Emergency Medicine in June
provements in infrastructure and ser-
economic activity for the city of around
2016, with around 2,000 delegates, and
vices, will be linked to this new model.
50
Special MICE 2016
CAT
Conference tourism leaves over 1.4 B € in the Catalan capital
Barcelona already has 220 conferences
and 750,000 visiting delegates
guaranteed up till the year 2021
Some of the world’s most important events will once again be held in the city
diana.ramon@hosteltur.com
@dianaramonv
international
meetings
and
25%
were national.
turing financial activity in the United States, making the most of the
depreciation of the Euro against the
104 candidacies
Dollar over the last months. In ad-
arcelona was the venue cho-
According to the Barcelona Con-
dition, Barcelona Tourism’s meeting
sen in 2014 for close to 1,969
vention Bureau, for the period 2015-
tourism programme will prioritise
meetings of over 40 attend-
2021, the Catalan capital already has
other markets such as Germany, the
ees; including conferences, conven-
a total of 223 new confirmed con-
United Kingdom and France, togeth-
tions and day events, with around
ferences, which have guaranteed
er with some activity in Asia.
579,855 delegates, just 0.7% more
the arrival of 753,000 delegates over
than the year before, but which
those seven years. We would have to
however generated a 7% increase
add the events derived from the 104
Mobile World Congress, till
2023
in the number of overnight stays
additional candidacies to new con-
The GSMA, the association which
(2,071,586 nights invoiced) and an
gresses which the city is currently
groups together the world’s main
economic impact of 1,469 million
working on, to this figure.
mobile phone operators and or-
Euros.
For 2016 the BCB will focus on cap-
ganises the Mobile World Congress
B
This similar number of participants
(MWC) every year, and Fira de Bar-
and increase in overnight stays
celona, have extended their contract
would indicate that visitors have extended their stay and that this has
had a very positive impact on the
city.
The most important events were;
the Mobile World Congress, with
87,000 delegates; the European Cardiology Congress, with 30,500; the
24th European Congress of Clinical
Microbiology and Infectious Diseases, with 10,000; and the EWEA Annual Meeting, with 8,000. 74% were
“
The Mobile World
Congress will be held
in Barcelona until
2023; the city was
chosen over other
candidates such as
Paris and Amsterdam
for another five years, from 2018 to
2023, when the current agreement
would terminate. In this way the
Catalan capital has been chosen over
other important cities such as Paris
and Amsterdam which had applied
as candidates to host the important
event.
The offer to renew Barcelona’s role
as the worldwide mobile capital was
presented by the Ministry for Industry, Energy and Tourism, the
Special MICE 2016
Evolution of the num of delegates and overnight stays
51
ther three years.
Its latest edition, inaugurated on the
Num of delegates
Num of overnight stays
2013
2014
Variación
583.956
1.935.597
579.855
2.071.586
-0,7%
+7%
17th of November in the Gran Via
facility, brought together 3,000 exhibitors from 150 countries and welcomed 15,500 professionals. The fair
Generalitat de Catalunya, Barce-
over the world, achieving over 436
has been held in the Catalan capital
lona Town Hall, Fira de Barcelona,
million Euros in indirect income.
for 12 years now, since moving from
Barcelona Tourism and the Mobile
In fact, this mobile phone congress
Geneva in 2004.
World Capital Barcelona Founda-
represents a third of all Fira de Bar-
tion (MWCB).
celona’s invoicing.
Since its creation in 2006, until 2014,
Figures from the Congress
Palace
the Mobile World Congress is esti-
Ibtm World, three more years
mated to have generated an accu-
The fair which specialises in business
ed 169 events in 2014, 113 of which
mulated economic impact of around
travel, conferences, conventions and
were national, a figure uncommon-
2.5 billion Euros - some 360 million
incentives, Ibtm World (previously
ly greater than the 56 international
Euros a year - and over 60,000 tem-
EIBTM) will be held at Fira de Barce-
events; with 113,179 participants,
porary jobs.
lona at least until the year 2019, ac-
86,500
At this latest 2015 edition, the event
cording to an announcement made
events and 26,679 the international
has reached previously unprece-
by the organiser company Reed Exhi-
ones. For 2015, 115 events are fore-
dented heights, with 93,000 visitors
bitions, after renewing the contract
cast, half of which will be national
and over 2,000 companies from all
which terminates in 2016 for a fur-
and the other half international.
The Catalonia Congress Palace host-
attending
the
national
H10 Cubik
cubik
Via Laietana, 69 - E-08003 Barcelona
T (34) 93 320 22 00 - F (34) 93 320 22 01
comercial.hck@h10hotels.com
mice.hck@h10hotels.com
Opened in 2015, the H10 Cubik is an
exclusive luxury four-star hotel located in the heart of Barcelona, just
a stone’s throw from the cathedral
two, which can be joined together,
perfect place for drinks receptions
and the Gothic Quarter. The hotel
can hold 60 people in each room.
and coffee breaks.
has three meeting rooms that are
The H10 Cubik also has 101 bright,
equipped for any type of event, all
spacious rooms, a restaurant, a bar
of them with free Wi-Fi and exteri-
and an impressive terrace on the
or windows. The biggest room can
eighth floor with a plunge pool and
hold up to 190 people and the other
spectacular views of the city – the
Halls
m2
Salón I
Salón II
Salón III
185 2,70 190
55 2,50 60
55 2,50 60
185
55
55
95
30
30
Cabaret
60
20
20
80
20
20
80
30
30
100
35
35
52
Special MICE 2016
CAT
The MICE sector generates an economic
impact in Catalonia of 1.7 B €
O
ver 1.7 million tourists visited Catalonia in 2014
to attend fairs, conferences or business meetings,
generating an economic impact of over 1.7 billion
Euros in income for the community,
The main issuing markets to choose Catalonia as a venue for their events were France (23.7%) which generated 12.7% of the total amount spent; the German market
(10.4%) which generated 8.6% of the expenditure; the
British market (8.2%) with 8.2% of the amount spent; the
Italian market (8.1%) and 6.4%; Nordic Countries (7%)
which generated 7.1 % of the amount spent and the Neth-
erlands (3.7% of arrivals) 3.1% of amount spent.
Connecta 2015 attracted 300 professionals from the
Catalonia MICE sector (ACT).
Empowering the MICE sector
In 2015, the Catalan Tourism Agency (ACT), through the
Catalonia Convention Bureau (CCB), has launched two
key projects to empower the MICE sector: the organisation of Connecta 2015 and the Ambassadors programme.
Connecta 2015 was held at the International Convention
Centre in Barcelona (CCIB), at the end of September. It
was attended by over 300 professionals from the sector
including meeting planners, service providers for conferences (hotels, venues, technical support, catering companies) PCOs and convention bureaux, in order to promote
contact between professionals and the exchange of experiences and innovative ideas between different parties in
a dynamic and participative one-day event.
The Catalonia Ambassadors programme brings profes-
Catalonia has a portfolio of 1000 venues for meetings (Hall in
the Olympic Evenia Hotels Congress Palace/ACT).
sionals who are well known internationally within their
respective fields (university, scientific, medical and fi-
nation in the MICE sector. It boasts over 1,000 spaces for
nance) together as well as active members of associa-
meetings and a network of nine destinations with the ca-
tions, institutions and national or international guilds,
pacity to host conferences, with state of the art facilities,
all of whom help to promote Catalonia as a venue for
organisational experience, a local convention bureau,
conferences. This programme’s objective is to support
touristic, scenic and cultural resources; all with great
‘’ambassadors’’ by generating awareness of the Catalan
connectivity and included in the CCB’s ‘’Catalonia Con-
territory and creating new business opportunities. So far,
ferences and Events’’ programme.
110 prominent Catalan professionals have already joined
With Barcelona at the head, the network includes Sitges,
the initiative. In just a few months the Ambassadors have
Castelldefels, Girona, Lloret de Mar, Tarragona, Reus,
confirmed the first five conferences to be held at different
PortAventura and Lleida. Now one of the ACT’s challenges
Catalan cities.
is, making the most of the Catalan capital’s location, to
improve this activity within the territory as a whole and
Leading offering
to promote Catalonia as a comprehensive conference des-
Catalonia, with its powerful offering, is a leading desti-
tination.
Special MICE 2016
53
Hotel Barcelona Princess ****
Av. Diagonal, 1 - Barcelona
Tel. +34 93 356 10 00
grupos.bcn@princess-hotels.com
www.hotelbarcelonaprincess.com
www.princess-hotels.com
Halls
The Barcelona Princess Hotel is lo-
Salón Diagonal
Salón Estrella de Mar
Salón Fórum
Salón Mediterráneo
Salón Princess 1
Salón Princess 2
Mediterráneo + Fórum
Salón Princess 1 + 2
Mediterráneo + Foyer
Princess + Mediterráneo
m2
Height
Theatre School U shape Imperial Banquet Cocktail
36
94
67
136
90
52
204
142
190
278
3,90
3,90
3,90
3,05
3,90
3,90
3,90-3,05
3,05
3,05
3,90-3,05
20
60
60
100
60
40
130
120
160
220
16
40
40
80
40
30
90
80
125
160
12
25
25
40
25
16
40
50
-
-
16
25
25
40
25
20
40
50
-
-
20
40
40
100
70
40
140
110
140
200
25
40
60
110
60
30
180
130
170
250
cated at 1st of Diagonal Avenue, just
Minibar totally free, safety deposit
Our restaurant team offers other op-
50 meters from the Internation-
box, air conditioning, piped music,
tions with a careful preparation and
al Convention Centre of Barcelona
satellite TV, telephone and shower
quality products like the select menu
(CCIB) and in the heart of the new
with hydro tower. This four-star, is
in the Estrella Restaurant an ideal,
business area of Barcelona located
without doubt, one of the leaders of
intimate and cozy place. The Corner
in the Forum zone. Well connect-
modern architecture in the Barcelo-
Bar, a space at street level, perfectly
ed: Metro (station Maresme-Forum
na skyline.
accessible by the lobby of the hotel
Yellow Line - L4), bus (lines 7, 36,
with magnificent views of the Forum
41, 43 and 141) and Trambesòs (Fo-
where you can sample their full dai-
rum station).
ly menu that cares to the last detail,
The building designed by renowned
and is open to the public all year.
architect Oscar Tusquets, with an en-
The spacious rooms with large win-
vironment of full functionality and
dows and natural light are ideal for
aesthetic beauty, offer us that en-
business
veloping sensation of stillness, that
product launches, events...). The
activities,
conventions,
fascinates and surprises with its two
The hotel has two heated pools,
hotel enjoys a remarkable recep-
big towers of 23 and 26 floors. Be-
with splendid views over Barcelo-
tion from the business sector for the
tween the two 363 rooms are distrib-
na and the Mediterranean, a Relax
versatility and functionality of their
uted: 307 standard double rooms, 18
Area located on the 3rd floor (exte-
meeting rooms (from 10 persons),
Desigual Rooms, 18 Terrace Superior
rior glazing gym, sauna and massage
allowing multiple combinations as
Rooms, 17 Superior Rooms, 2 Master
room); and next to the comfortable
offered by the Mediterráneo, Forum
Suites and 1 Suite Princess, with all
The Gym Bar (summer restaurant)
and Princess meeting rooms that
the details of comfort and function-
an ideal place to enjoy snacks, ap-
can by unified in different combina-
ality. They come with great ameni-
petizers and cocktails in a quiet and
tions for comfortably accommodate
ties like wireless Internet access and
relaxed atmosphere.
up 300 attendees.
54
Special MICE 2016
CAT
Barceló Atenea Mar****
Pg. Garcia Faria, 37-47
08019 Barcelona | España
T +34 93 531 60 40
F +34 93 531 60 90
ateneamar.events@barcelo.com
www.barcelo.com
Halls
m2
Sant Sebastià 45
Barceloneta 55
Nova Icaria 55
Bogatell 110
Mar Bella 220
Dimensions
Height Natural Light Banquet Cocktail Classroom Theatre U-Shape Imperial
5,7 x 7,2 3.45 Yes 7,3 x 7,2 3.45 Yes 7,3 x 7,2 3.45 Yes 15 x 7,2 3.45 Yes 14,6 x 14,13.45 Yes 10
30
40
60
130
20
20
20
50
180
12
25
25
50
100
15
30
30
70
150
10
15
15
30
50
10
15
15
30
40
The Barceló Atenea Mar Hotel****
stands out for its proximity to the
beach and city center directly connected by public transport. With its
191 rooms, which offer a full environment of relaxation and comfort
whether it is a sea or a city view
room, they all have Wi-Fi.
For stays longer than 1 night, you
can also choose your favorite smell
between our selection of scents.
national food composition. Enjoy
latest technologies in media and
dining the exquisite dishes of the
communication. Emphasizing
highest Mediterranean cuisine at
importance of a healthy living, the
its restaurant “El Comedor” . Enjoy
hotel offers “Healthy Meetings”
the
a refreshing cocktail on a private
providing
Among the services offered by the
terrace overlooking the
make your congress or conference
low calorie menus to
hotel you can enjoy room service,
sea promenade or at the lobby bar.
a very light and healthy experience.
parking, fitness and wellness area,
Also, it has 5 modular meeting
End your day with a relaxing walk by
free Internet corner, mini bar and
rooms with natural light, and 350
the Mediterranean shore or a pleas-
a buffet breakfast with an inter-
people capacity, equipped with the
ant jog for the sporty ones.
Barceló Sants****
Pl. Països Catalans s/n
08014 Barcelona
Tel.: 93.503.53.00
sants@barcelo.com
The recently refurbished Barceló
Sants**** hotel has opened its
doors to a more modern, avant-garde image. An Orbital Station that
offers all the necessary services to
enjoy an imaginary trip into outer
space, set in tranquil and comfortable surroundings, permitting you to
enjoy this travel experience in any
of the completely renovated 364
Orbital rooms and 14 Orbital suites.
The rooms feature large windows
and train stations, making it the
train from Plaza Catalunya. Moreo-
with spectacular city views and 2
best connected hotel in the city.
ver, 200 parking spaces are availa-
“hatchways” that give them an
It is located just 500 m away from
ble right in front of the hotel.
original touch with a galactical air.
the Barcelona Congress Palace and
The 3,000 sq.m. of convention
Located on top of Sants Railway
Trade Fair Centre and Montjuïc, 15
space distributed over 15 function
Station, the hotel has direct access
minutes by train from El Prat Inter-
rooms make this hotel the ideal
to the AVE and Barcelona metro
national Airport and 4 minutes by
venue for organizing events and
conferences. With natural light,
Meeting Rooms & HallsSq.m. Dimensions HeightU-OShape BanquetCocktail TheatreClassroom
capacity for up to 1,500 people, a
MR.01
59,5
MR.02
56
MR.03
77
MR.04
68
Orbital Showroom 156
Orbital Bar
118
MR.05
103
MR.06
102
MR.05-06
205
MR.07
107
MR.08
108
MR.07-08
215
MR.09
358
MR.10
373
MR.11
306
MR.09-10
731
MR.10-11
679
MR.09-10-11
1037
MR.12
96,3
MR.13
63
MR.14
125,5
MR.12-13
159,3
MR.13-14
188,5
MR.12-13-14
285
MR.15
43,7
North Shuttle
290
Middle Shuttle
124
showroom for exhibiting vehicles
8,5 x 7
8 x 7
11 x 7
10,3 x 6,6
13,5 x 11,5
13,8 x 9
10,9 x 9,7
10,9 x 9,4
10,9 x 19,1
10,9 x 10,1
10,9 x 10,2
10,9 x 20,3
15,8 x 22,5
20,2 x 17,7
17,3 x 17,7
36 x 17,7
37,5 x 17,7
53,3 x 17,7
10,4 x 9,5
6,7 x 9,5
13,5 x 9,5
17,1 x 9,5
20,2 x 9,5
30,6 x 9,5
9,7 x 4,5
34 x 8,5
10,3 x 12
3
3
3
3
7,5
2,85
3,1
3,1
3,1
3,1
3,1
3,1
3,25
3,25
3,25
3,25
3,25
3,25
3,1
3,1
3,1
3,1
3,1
3,1
3,1
3
3,1
21/28
21/28
21/28
21/28
- -
- -
30/40
30/40
50/60
30/40
30/40
50/60
- 240
- 250
- 230
- 500
- 500
- 800
30/40
25/32
35/45
50/-
65/-
- 190
18/21
- -
- -
40
40
40
40
300
60
50
50
140
50
50
140
250
300
250
550
550
900
70
40
80
110
120
200
20
300
100
40
40
40
40
-
-
80
80
160
80
80
160
350
400
300
750
700
1200
75
50
100
120
150
280
20
-
-
50
50
45
50
80
80
200
80
80
200
220
240
200
500
500
700
100
60
120
160
180
180
35
-
30
30
30
30
50
50
120
50
50
120
and large format products as well
as a revolutionary cuisine based
on the Barceló Healthy Gourmet
concept, or special gastronomic menus based on healthy, fresh
and delicious products that boost
brain energy and help maintain a
balanced diet, the success is guaranteed! And after the working day,
the hotel offers a gym for restoring
60
40
80
100
120
mind and body, free Wi-Fi in all
24
gastronomic offer to enjoy in its
rooms and public areas, the Orbital Bar for an after-work in the
best atmosphere and an excellent
restaurants.
56
Special MICE 2016
CAT
Hotel Condes de Barcelona ****
Paseo de Gracia, 73
08008 Barcelona.
Tel.: 934 450 000.
Fax: 934 453 232.
events@condesdebarcelona.com
www.condesdebarcelona.com
The hotel is located in a magnificent corner of Paseo de Gracia, in a
splendid building of the nineteenth
century enlarged and renovated
to create a modern Hotel with the
coexistence of art and uniqueness
of the past with the most modern
facilities.
The offer is 126 bright and spacious
rooms to provide maximum comfort. Some of them have a private
terrace.
Emblematic and socially dynamic,
the hotel is a prestigious gastronomic reference, where our guest
would enjoy the cuisine of the
Basque chef Martin Berasategui at
LOIDI RESTAURANT, modern and
informal bistro.
The hotel an outdoor pool and ter-
take a luxurious evening drink with
race ALAIRE, one of the trendiest
good background music.
places in the city with spectacular
views for casual outdoor dining or
For conventions, meetings, pres-
entations or social events, the Hotel Condes de Barcelona is a great
choice to have attractive spaces
equipped with the most advanced
technical resources and services.
GENERAL SERVICES
Halls
m
2
Height Natural Light TheatreSchool ImperialU-Shape Cocktail Banquet Buffet Cabaret
Burdeos + Ámbar 193,4 2,5 YES
Burdeos
119,2
2,5YES
Ámbar
74,2
2,5YES
Turquesa + Lima 233,9 2,5 -
Turquesa
138,2
2,5-
Lima
95 2,5-
Siena
53,1
2,5
YES
Terraza Alaire320
2,5
YES
200 120 52
50
250 160 120 70
1206040 35 10090 6040
50 3025 25 60 45 4024
200 140 60
55
270 200 160 80
1206040 35 10090 6040
80 4530 25 65 70 4024
40252220 3025 - 16
- -- - 300
- --
126 Rooms · Wi Fi Free · Gastronomy: Loidi
Restaurant. Coffee Break, cocktails, banquets,
lunch, brunch, work menus, gala menus, bufetts,
weddings, comunion y baptismes · Business
center · Gym · Sauna · utdoor Swimming pool ·
Terrace ALAIRE · Parking · Transfers
Special MICE 2016
57
A study carried out by Esade shows the real impact caused by Barcelona’s trade fair institution
Fira de Barcelona welcomes over
two million visitors a year
@dianaramonv
F
Exceeding expectations
It has continued developing in-
The fair facility expects to close
tense conference activity during
2015 with a business volume of over
2015, with highlights being Eu-
148 million Euros, 13.8% more than
ropean
ira de Barcelona’s activity
what was predicted and 25.7% more
within the health and technolo-
generates a yearly economic
than in 2013, which is the year it
gy sectors. At the same time, the
impact of 2,6 billion Euros,
can be compared to with regards to
institution has hosted 68 themed
the calendar.
fairs and conferences and around
a Gross Value Added (GVA) equiv-
alent to 1.21% of Catalonia’s GDP
(2,36 billion Euros), over 40,500
jobs and 782 million Euros in tax
collection- VAT, Income tax and
Corporate Income tax; according to
a study carried out by Esade. The
study, which analysed the period
2012-2014, indicates that during
those years the Fira de Barcelona
hosted around 200 events with over
27,000 direct exhibitors and over
two million yearly visitors.
Impact areas
professional
gatherings
120 events. As regards fairs, over a
thousand different activities were
“
carried out.
The Fira de Barcelona
generates an economic
impact of 2.6 billion
Euros a year and Gross
Value Added (GVA)
equivalent to 1.21 % of
Catalonia’s GDP
International expansion
Over 2015 the international strategy launched a few years back has
been developed further to promote
Fira’s presence in other countries
with the aim of helping companies
to travel abroad.
In 2015, Fira co-organised the Qatar
Automobile and Jewellery fair with
its local partner Elan, with whom
The person in charge of the study,
it has also won the tender for the
Albert Serra, indicated that Fira de
management and setting up of the
Barcelona’s economic impact both
new Exhibition and Convention
direct, indirect and induced is reg-
Centre in Doha. At the same time,
istered in four large sections: vis-
it has taken part in the organisa-
itors’ and exhibitor’s expenditure
tion of various events in Kyoto,
of 1,02 B (39%), operational and
Montreal, Lisbon and Mexico; and
functional costs of 166 M € (6,3%),
has signed partnership agree-
the creation of financial activity
ments with Cuba’s state compa-
of 1,4 B € (53.4 %) and investment
ny Palco, in order to organise a
in infrastructure and facilities to
new portfolio of specialised fairs
the sum of 34 M € (1.3%).
in the Caribbean country, as well
The sectors which receive the
as developing consultancy servic-
greatest economic impact from
es in countries in Asia and Africa.
Fira’s activity are food and drink
For 2016, Fira expects to generate
establishments,
income of over 140 million Euros
accommodation
and technology (9% each), followed
by commerce (8%) and leisure (6%).
Fira de Barcelona, entrance
to the facility on Gran Via.
and to host over 60 fairs and conferences.
58
Special MICE 2016
CAT
La Roca Village Lounge, a unique venue for
corporate events
@dianaramonv
I
n 2015, La Roca Village - Value
Retail’s Chic Outlet Shopping
Village - opened an exclusive area
for the organisation of corporate
events and meetings: La Roca Village
Lounge. It has a Business hall, a VIP
lounge, a private reception, terraces
and service areas where it is possible
to host events for up to 150 people.
Events can be setup with different
Business hall for 100 people, theatre-style setup.
layouts, and therefore the venue can
cater for a variety of different kinds of
Premium Services
recommended price throughout the
events. In this regard, the new meet-
When renting these spaces, Premi-
year.
ing room has a floor area of 95m2 and if
um services such as free WIFI, pri-
With a wide range of restaurants and
setup in cocktail-style it can cater for
vate parking, hands-free shopping,
cafés, these venues attract a great
up to 100 people, 80 in theatre-style
personal
style
number of MICE groups, a segment
and 40 in classroom-style. Together
workshops, private visits to the
in great synergy with the experience
with the VIP lounge, 68m2, the total
over 130 boutiques in the Village,
of luxury shopping offered by Value
floor area becomes 159m2 with a max-
gift cards and exclusive discounts
Retail’s villages.
imum capacity of 120 guests.
amongst others, are also included.
It also provides an array of servic-
Furthermore, this new area for events
La Roca also has a team that is spe-
es, the most important being: the
is also equipped with integrated
cialised in the MICE segment and
Shopping Express Tour coach service
audiovisual equipment and adjustable
designs programmes tailored to the
that runs from Barcelona ever day,
lighting.
needs of every individual event.
Tourism Information Centres (TIC)
shopper,
fashion
The new La Roca Village Lounge
or Tourism and information centres,
building was awarded the Gold LEED
Incentives and shopping
free WIFI and stylists or personal
certification by the US Green Building
La Roca Village is home to over 130
shoppers.
Council and this guarantees it meets
well-known brand boutiques that
sustainability and energy efficiency
sell collections from past seasons
standards.
with discounts of up to 60% on the
Workshop layout.
La Roca
Village Lounge
Capacity
Number of rooms Total floor area
Floor area largest room
Available area outside Banquette-style layout
Cocktail-style layout
Theatre-style layout
Free parking
Total floor area
of the Village
Total capacity
of the Village 2
280 m2
100 m2
65m2
80 pax
150 pax
120 pax
1.772
22.741m2
12.000 pax
Special MICE 2016
59
Finca Mas Solers
Finca Mas Solers s/n
08810 Sant Pere de Ribes
Barcelona
Teléfono: 93-893.36.66
Fax: 93-893.39.12
cristina.munoz@grupperalada.com
www.fincamassolers.com
Finca Mas Solers, a late nineteenth-century mansion built in
the Catalan Renaissance style, was
home to the former Grand Casino
Barcelona during its heyday.
Today the mansion is a unique,
multifunctional space specialized
Halls
m2
Height School Theatre BanquetCocktail
EL CELLER
432
6,3300450300600
ANTESALA 1 100
6,3
507550100
ANTESALA 2 88
6,3
50754080
HISPANO SUIZA1216
4,75
5008501.100
1.400
GRACE
783
4,75
400700500900
BACARRA
75
3,75
30605070
MIRADOR
255
2,70
150150150340
ITALIANO
60
2,70
34342040
ANFITEATRO 1255
- 600 150010001500
in organizing gala dinners, conventions,
product
presentations,
outdoor events, etc. Its stunning
gardens, unique amphitheater and
spacious,
elegant
and
versatile
rooms are perfect for celebrating
a full range of events. Thirty years
of experience, an excellent team
technical equipment combine to
Finca Mas Solers: tailored
exclusivity
guarantee success for events with
Leading companies including Audi,
anywhere from 20 to 1,200 guests.
Bacardi and Royal Bank have al-
And all this just 30 minutes from
ready chosen Finca Mas Solers to
Barcelona and five from Sitges.
host their major events.
of professionals and outstanding
60
Special MICE 2016
CAT
Castell Peralada
Event Manager
tel: 972 538 125
castelldeperalada@grupperalada.com
www.casino-peralada.com
Sant Joan, s/n. 17491
Peralada Cataluña
Peralada Castle, a site of National
Cultural Interest, has become both
as a global benchmark for leisure on
the Costa Brava and an unbeatable
spot for celebrating an entire range
of professional and private events.
This fairy-tale castle is home to
Casino Peralada. Surrounded by
gardens and flanked by two fourteenth-century towers, this prestigious casino is part of the Peralada
Experience, which features a fivestar hotel, wine spa, golf course,
Castillo Perelada cavas and the Peralada Castle International Music
Festival, celebrated each summer.
Leading
brands
take
advantage
of this idyllic setting to celebrate
conferences, conventions, meetings, corporate events and product
presentations. Peralada’s charming
gardens and elegant and versatile
rooms guarantee the success of a
full range of events.
The castle’s main venues include
El Mirador, a cozy room ideal for
small business meetings, and the
Castle Park Pavilion, which features
a room designed for large events.
With its elegant white décor the
Espai Blanc is perfect for large celebrations, and the magnificent library provides the perfect venue for
more intimate events.
And, of course, the castle’s spectac-
Halls
ular gardens are available for cock-
Mirador100
2,85 70
Espai Blanc 400
2,85
190
Pavelló
1.1252,88-4,951.000
Biblioteca 1003
-
tail parties or important business
presentations.
m2
Height
Banquet CocktailSchool Theatre U-shape Imperial
6048703034
150
120
-
-
1.000 800 1.000 -
- -
-
15 20
SORLI · HOTEL
****
Everything is possible at SORLI EMOCIONS: you can wake up to wonderful sea views, breath
mountain air, rest while enjoying the silence, savour fine cuisine prepared with local products, go
to the gym or play a game of paddle tennis, indulge in beauty treatments or steam baths and even
find the perfect gift in a large shopping area that offers a fine selection of top brand products.
In Vilassar de Dalt, fifteen minutes
from Barcelona and nestled amid the
mountains and the sea, the Mareseme
sunshine lights up the SORLI EMOCIONS
HOTEL. With special attention to detail,
its 33 comfortable, spacious, bright and
modern rooms, decorated with the finest
and top quality material guarantee you will
be able to rest and relax.
Our cuisine, prepared with local products,
combines tradition and new techniques. A
wide range of differentiated products and
services depending on the time of day:
C/Lluís Jordà Cardona, 2
08339 Vilassar de Dalt (Barcelona)
Tel. 937 538 240
info@hotelsorliemocions.cat
www.hotelsorliemocions.cat
fine breakfasts first thing in the morning,
“tapas” at lunchtime, weekly menus,
signature dishes and the best hamburgers
cooked in our Food Truck.
In summer, the terrace with its outdoor
swimming pool is a balcony that overlooks
the sea, an ideal place to relax and enjoy
a good long drink or just sunbathe. And
in winter it is the perfect place to sit down
with a good book and feel the warmth of
the fireplace.
We have two conference rooms fully
equipped
with
a
comprehensive
HOTEL SERVICES
audiovisual system where any type
of business meeting, presentation or
social event can be held and also be
complemented with culinary workshops
in our Show Cooking area, or cosmetic
classes and sport activities led by Sorli
Sport’s specialized staff.
And if you are travelling with your family,
let your children have fun at our outdoor
play area for kids, next to the bar in our
shopping area.
Sorli Emocions, a parenthesis of details,
services, work or simply a place to unwind.
The hotel has 33 rooms with Wi-Fi, free minibars and coffee machines with capsules. Two meeting
rooms, business centre. Restaurant and banquet, cocktail and coffee break services, as well as
menus for business meetings or private celebrations. Sports centre and Spa next to the hotel.
Swimming pool and outdoor kids play area, private car park, transfer services. Shopping centre.
62
Special MICE 2016
CAT
The Peralada Group offers
emblematic and unique spaces
At the end of 2014 corporate sector
events.
activity at the estate accounted for
mented by the gardens where pres-
58% of its total income, with around
entations, launches and recordings
10,000
can be carried out.
@dianaramonv
W
people
attending
events
This is further comple-
ith three very different
there. The forecast for this whole
They highlight the fact that the es-
emblematic
establish-
year is that it will reach 49% of its
tate covers almost 8 hectares with
ments, and top quality
total income, with around 11,000
two main buildings, the castle and
participants.
the museum buildings; it has rooms
service, the Grup Peralada offers the
MICE sector a unique portfolio. This
family business group is present in
many different sectors. Within its
hotel activity, it has made a definite
move towards conference tourism
with its structured offering of spaces
available as company event venues:
the Finca Mas Solers, the Peralada
Castle and Hotel Peralada, and this
has become one of the main sources
of business for these facilities.
Finca Mas Solers
30 minutes away from Barcelona and
five minutes from Sitges, the Finca
Mas Solers is located in Sant Pere de
Ribes; it is a glamorous palace which
dates back to the 19th Century, the
building is of a Catalan renaissance
style, and once housed the old Gran
The unique gardens at the Peralada Castle are also used as a venue for events.
Casino of Barcelona and witnessed
a golden age. It is an ideal venue for
As for 2016, the objective is to in-
which can cater to groups of an-
celebrations thanks to its adaptabil-
crease sales, achieve a balance be-
ything from 20 to 800 people and
ity and versatility.
tween the different business sources
‘’unique spaces for meetings such
It boasts six lounges all with differ-
and create new alliances with part-
as the library, and unique leisure
ent capacities: from the Salón Ital-
ners in the sector.
options such as the casino and the
iano, of 60 metres squared to the
Cotton Club.’’
Salón Hispano Suiza of 1.216m2 or
The Peralada Hotel and Castle
12% of the Hotel Peralada’s activity
the fountain area and the amphithe-
The spaces available at the Perala-
is related to business events, con-
atre which measures 1.255m2.
da Castle, which allows for a wide
ventions and the accommodation of
Its main market is local, with groups
variety of possibilities, include the
their participants, and 70% of these
mainly coming from the city of Bar-
El Mirador which is cosy and ideal
attendees are local while 20% come
celona; and international customers
for small work meetings; the Espai
from France. They foresee a 4% in-
from the United Kingdom, France,
Blanc and the Pabellón del Parque
crease with respect to the previous
Nordic countries and Germany.
which are both suitable for large
year on closing 2015.
Special MICE 2016
63
CONVENTION BUREAUX
BARCELONA CONVENTION
BUREAU
Passatge de la Concepció, 7-9.
08008 Barcelona
Tel: 933689700 Fax: 93368 9701
E-mail: bcb@barcelonaturisme.com
www.barcelonaconventionbureau.com
COSTA BRAVA GIRONA
CONVENTION BUREAU
Av. San Francesc, 29-3º
17001 Girona
Tel: 972208401 Fax: 972221570
E-mail: cbube@costabrava.org /
convention@costabrava.org www.gironacb.org
LLEIDA CONVENTION BUREAU
Major, 31 bis Edif. Casino
25007 Lleida
Tel: 973700402 Fax: 973700480
E-mail: lleidacb@paeria.es
http://lleidacb.turismedelleida.com/
TARRAGONA CONVENTION
BUREAU
Major, 39
43003 Tarragona
Tel: 977250795 Fax: 977245409
E-mail: info@tarragonacb.cat
www.tarragonacb.cat
COSTA DAURADA CONVENTION
BUREAU
Passeig Torroja, s/n
43007 Tarragona
Tel. 977 23 03 12 Fax: 9772380033
E-mail: info@costadauradaevents.com
www.costadauradaevents.com
SITGES CONVENTION BUREAU
Sinia Morera, 1
08870 Barcelona
Tel: 938109310 Fax: 938949551
E-mail: info@sitgescb.cat
www.sitgescb.cat
BARCELONA PROVINCIA
CONVENTION BUREAU
Travesssera de les Corts, 131-159
Recinte Maternitat
08028 Barcelona
Telf. 934049154 Fax. 934022968
Email: barcelonaprovincecb@diba.cat
www.barcelonaprovincecb.cat
LLORET CONVENTION BUREAU LLORET TURISME
Avinguda de les Alegries, 3 17310 Lloret
de Mar - Girona Tel.: 972365788 Fax:
972367750 lloretcb@lloret.org
www.lloretcb.org
PALACIOS Y
RECINTOS DE CONGRESOS
PALAU DE CONGRESSOS DE
CATALUNYA
Avda. Diagonal 661-671
08028 Barcelona Tel: 933644400
Fax: 933644401 E-mail: Info@pcongresos.
com/ haritz.gojenola@pcongresos.com
www.pcongresos.com
PALAU DE CONGRESSOS Y
CONVEVENCIONS DE BARCELONA
(FIRA DE BARCELONA)
Avda. Mª Cristina s/n
08004 Barcelona
Tel: 902233200 Fax: 932332198
E-mail: info@firabarcelona.com
www.firabcn.es
CENTRE DE CONVENCIONS
INTERNACIONAL DE BARCELONA
Plaça Willy Brandt, 11-14
08019 Barcelona
Tel: 932301000 Fax: 932301001
E-mail: ccib@ccib.es
www.ccib.es
CONGRESOS DE GIRONA
Pg. de la Devesa, 35 17001 Girona
Tel: 872080709 Telf: 972211540
info@gironacongressos.org
www.gironacongressos.org
PLATJA D’ARO
PL. DE EUROPA, S/N
17250 Platja d’Aro
Tel: 972816769
Fax: 972825657 E-mail:turisme@
platjadaro.com www.platjadaro.com
PALAU FIRAL I DE CONGRESOS DE
TARRAGONA
Arquitecte Rovira, 2
43001 Tarragona
Tel: 977245577 Fax: 977243408
E-mail: info@palaucongrestgna.com
www.palaucongrestgna.com
EL SEMINARI - CENTRE CULTURAL
TARRACONENSE
C/Sant Pau, 4 - 43003 Tarragona
Tel: 977247190
E-mail: info@ctarraconense.cat
http://www.ctarraconense.cat
PALAU DE FIRES I CONGRESSOS
DE REUS
Avinguda de Bellissens, 40
43204 Reus Tel. 977326363
Fax 977316359
info@firareus.com
barbera@firareus.com
www.firareus.com
LLEIDA
Avd.tortosa, 4.
25003 Lleida
Tel. 973 22 11 55 Fax 973202112
E-mail: info@pc-lleida.com
Http://www.lallotjadelleida.cat/
AUDITORI MUNICIPAL ENRIC
GRANADOS
Pl.Josep Prenafeta, s/n 25004 Lleida Tel.:
973700639 Fax: 973248823
E-mail: auditori@paeria.es www.paeria.
cat/auditori
EL BORN CENTRE CULTURAL
Tel.: 93 256 68 51
E-mail: infoelborncc@bcn.cat
http://elborncentrecultural.bcn.cat/es
PALAUET CASADES/
IL·LUSTRE COL·LEGI D’ADVOCATS
DE BARCELONA
Tel.: 93 496 18 80 - Ext. 5068
http://www.icab.cat/palauetcasades
E-mail: actes@icab.cat
DEPARTAMENT COMERCIAL
IGNATIUS & CO.
Tel.: 93 317 10 40
E-mail: palauet@ignatius.es
ESTADIO DEL REAL CLUB
DEPORTIVO ESPANYOL DE
BARCELONA
RCDE EVENTS
Tel : 932927700
E-mail: rcdevents@rcdespanyol.com
http://www.rcdespanyol.com
OPC
ASOCIACIÓN CATALANA
D’EMPRESES O.P.C.
Tel. 934108646
e-mail: contacte@opc.cat www.opc.cat
ADMINISTRACIÓN
GENERALITAT DE CATALUNYA
Tel: 934024600
www.gencat.net
TURISME DE CATALUNYA
Tel: 934849900
http://www.act.cat/
TURISME DE BARCELONA
Tel: 932853834
info@barcelonaturisme.com
www.barcelonaturisme.com
AJUNTAMENT DE GIRONA
Tel. 972 419 000 Fax. 972 419 016
E- mail: ajuntamentinforma@ajgirona.cat
www.girona.cat
INSTITUCIONES TURÍSTICAS
PATRONAT DE TURISME DE LA
DIPUTACIÓ DE TARRAGONA
Tel: 977230312 Fax: 977238033
E-mail: costadaurada@dipta.cat
http://www.costadaurada.info
CONSORCI DE TURISME DEL BAIX
LLOBREGAT
Tel. 936852400 Fax. 936851868
E-mail:turisme@elbaixllobregat.net
www.turismebaixllobregat.com
PATRONAT MUNICIPAL DE
TURISME DE SITGES
Tel: 938109340
E-mail: info@sitgestur.cat
http://www.sitgestur.cat
CENTRE D’INFORMACIÓ TURÍSTICA
DE CATALUNYA
Tel: 93 2388091 Fax: 9382921270
E-mail:dgdifusio_turisme.presidencia@
gencat.net www.gencat.net/probert
CENTRE D’INFORMACIÓ TURISME
DE BARCELONA
Tel: 932 853834 Fax: 807 689 735
E-mail: info@barcelonaturisme.com
http://www.barcelonaturisme.com
ASOCIACIONES
FEDERACIÓ PROVINCIAL
HOSTALERIA DE BARCELONA
Tel: 933016240 Fax: 933014292
www.barcelonahotels.org
ghb@barcelonahotels.es
GREMI D’HOTELS DE BARCELONA
Tel.: 933016240 Fax: 933014292
E-mail: ghb@barcelonahotels.es
Web: www.barcelonahotels.es
ASSOCIACIÓ EMPRESARIS
HOSTELERIA PROVÍNCIA DE
TARRAGONA
Tel.: 977239600 Fax: 977 224 350
Email: aeht@aeht.es
http://aeht.es/
ACAVE - ASSOCIACIÓ CATALANA
D`AGÈNCIES DE VIATGES
Tel. 933219729 a
cave@acave.travel
www.acave.travel
A.R.A.C. AGÈNCIES RECEPTIVES
ASSOCIADES A CATALUNYA
Tel: 972369350 Fax: 972367757
E-mail: arac@aracat.com www.aracat.com
64
Special MICE 2016
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Openings, remodelling and future projects
Madrid’s Gran Via is
becoming a great avenue
filled with hotels and
shops
Vivi Hinojosa
@vivi_hinojosa
Gran Vía is set to be a great avenue filled with hotels and shops
that in recent months has been the setting for new openings
and for the refurbishment of already existing establishments,
strengthening its position as one of the main tourist hotspots
in the city. This trend is on the rise as there are other projects
that will come to light in coming years.
I
n the past year, holiday chains of the
likes of Iberostar Hotels & Resorts
have chosen to open their first hotels
in Madrid precisely in Gran Vía, the Iberostar Las Letras Gran Vía; the owners of
the Chiqui de Santander hotel, Seca Hoteles, have opened the Dear Hotel with a
30 million euro investment; Único Hotels opened their second establishment
in the capital, The Principal, under the
management of Pau Guardans and it has
become the first, and at the moment the
only, five-star hotel in the avenue after
investing 3.5 million in its refurbishment;
“
Hotels are
erected in
“lifestyle” areas
open to the local
public, becoming
yet another
attraction in the
city
the low cost hotel chain, Sidorme has
also opened its first hotel in the capital’s
centre, the Sindrome Fuencarral 52 hotel;
the Only You Hotel & Lounge Madrid located in another of the adjacent streets,
was extended following the success of its
opening.
It is also important to mention the refurbishments carried out on the H10
Villa de la Reina hotel, 2.5 million Euros
have been invested to convert it into a
boutique hotel located in an emblematic
building from the beginning of the twentieth century. Hotel Mayorazgo has spent
Special MICE 2016
65
six million on making the hotel themed
on Madrid, therefore differentiating its
offering.
An impressive Manila Shawl
on its façade, the decoration of its rooms
with hand painted murals of authentic
motifs, the staffs’ uniforms themselves
or its culinary offering are some of its
new elements.
And there are still many future openings
to come, such as Vinicci Hotels’ third
establishment in the city’s great artery,
the sixth in the destination once it opens
at the beginning of the year, housed in
a building belonging to Grupo Generali.
Nearby, Melià is reforming the four-star
Tryp Ambassador hotel to convert it into
the Gran Melià Palacio de los Duques, a
five-star hotel that will open its doors in
March, in a former palazzo built in the
The centrally-located street will see new hotel openings in 2016.
nineteenth century and after investing
nineteen million on its complete restoration; Hilton will start to operate in the
city centre next summer with DoubleTree
by Hilton Madrid Prado, on a franchise
basis thanks to an agreement signed
with Hoteles Temáticos.
Plaza de España
In Plaza de España, the Wanda Group is
reforming the Edificio España to house
a shopping centre and a five-star hotel
that will open in mid-2019. In this same
area, a hotel will also take over the first
nine floors of the Torre de Madrid, run by
Barceló thanks to a leasing contract held
with Metrovacesa for the next twenty
years and VP Hoteles’s new flagship, a
completely new building, will open its
doors in September 2016, the VP Plaza de
España hotel, after a ninety million euro
investment.
announced the purchase of three
“
Gran Via has
become the main
commercial
and hotel artery
in the capital
after the latest
openings and
refurbishments,
boosting its
appeal for
tourism
adjoining buildings located in Callao for 21.5 million Euros and has
stated that one of them will be converted into a hotel run by an international brand.
Meanwhile,
the
Montemadrid
Foundation has initiated the process of selling its historical corporate headquarters, 25,000 square
meters that could be converted
into a hotel and shopping centre.
It would therefore be near to the
future Four Seasons’ hotel, part of
the Canalejas Project developed by
the grupo Villa Mir, with an expected investment of 500 million
Euros that will give the city a new
five-star Grand Luxury hotel and
shopping centre.
Not far from there, the Portuguese group
All of these have something in com-
Pestana will be in charge of manag-
mon, “lifestyle” areas open to the
ing, for at least the next forty years and
local public, set up either in their
maybe even more, the future Plaza May-
lobbies at street level or on their
or hotel, a boutique hotel with seventy
terraces with views and frequently
or eighty rooms. Among the long-term
even with swimming pools, to pro-
projects it is also important to mention
mote interaction between hotel cli-
that of the Platinum Estates investment
ents and residents and become yet
group from Hong Kong; this group has
another of the city’s attractions.
66
Special MICE 2016
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The capital city hosted 200 international conferences in 2014, a 7.5 % increase
Madrid returns to third place in the
worldwide ICCA’s list of rankings
Vivi Hinojosa
which currently has 200 Madrid based member busi-
@vivi_hinojosa
nesses.
It was in fact the candidates put forward by the MCB
which contributed 40 international conferences over
the last year - highlights include the ESMO Conference (European Society for Medical Oncology) which
attracted 19.000 delegates, and the WATM Conference
(Worldwide Air Traffic Management) which was attended by 6,500 people. Both of the above conferences will
be held again in Madrid in 2017.
Financial impact
Conference tourism in Madrid generated an impact of
816 million Euros in 2014, 7.4 % more than the previous
year, according to a report compiled by Madison Market
Research for the municipal company Madrid Destino,
thanks to an increase of 3.2 % and 18.4 % respectively,
Half of all events were held at hotels, conference centres
and special venues, such as the Madrid Marriott Auditorium,
featured in the photo.
in the number of events and international participants
- participants who also happen to spend the greatest
amount of money per day in the city. The amount spent
at food and drink establishments (47.3 %) and shopping
I
(18.8 %) represented half of the total amount spent by
n 2014 Madrid once again occupied third place in the
the professionals attending these conference events.
International Conference and Convention Associ-
Madrid hosted 12,455 meetings, 2,266 of which were
ation’s (ICCA) list of rankings; a list which evalu-
conferences, 2,585 conventions and 7,604 one day
ates information on 1600 cities - after ranking second
events. The chemical and pharmaceutical, medical and
for the first time ever in the association’s previous edi-
education and research sectors accounted for the high-
tion. The capital city hosted 200 international confer-
est number of events.
ences over the last year, 7.5% more than in the previous
Even though there was a slight decrease in the number
year, and welcomed 91,452 delegates, a 65 % increase.
of events compared to 2013, the capital received a high-
Apart from maintaining the growth trend registered
er number of attendees, 1.21 million participants (12.7
since 2011, the increase in the number of people attend-
% more) which in turn generated 2.3 million overnight
ing was not only registered during the busiest months
stays. The average length of stay in the capital also
for events, but also during months when less confer-
grew, and was 2.97 days.
ences are held, which in turn contributes to doing away
The study also highlights the fact that meeting organis-
with tourism’s seasonality. Madrid follows closely after
ers were very positive about the city as a venue for pro-
Paris, at first place, with 130,516 participants for this
fessional events, and that they really valued the quality
type of events, and Barcelona, second with 127,469.
of its infrastructure and services and would definitely
Half of the events evaluated by the ICCA in 2014 were
recommend it for future events. In fact, Madrid gets 7.9
held at hotels, conference centres and special venues,
out of 10 points as a venue for meetings, and 8.1 as a city
members of the Madrid Convention Bureau (MCB),
to be recommended for business trips.
Museo Thyssen – Bornemisza
A WALK THROUGH THE HISTORY OF ART
eventsThyssen.
The Thyssen-Bornemisza Museum’s spaces
are ideal venues for your corporate events.
Paseo del Prado, 8. Madrid (+34) 902 760 511
www.museothyssen.org
Edvard Munch:
Archetypes
06/10/15 — 17/01/16
Madrid Realists
09/02/16 — 22/05/16
Caravaggio and the
Northern Painters
21/06/16 — 18/09/16
Renoir and
Intimacy
18/10/16 — 22/01/17
68
Special MICE 2016
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Hotel Mayorazgo
allows tasting an original and creative cuisine, a perfect fusion of the
best tradition and vanguard.
The gastronomic offer is completed with the new Buffet area called
C/ Flor Baja, 3 · Semiesquina Gran Vía, 61
28013 Madrid
T 915 472 600 · F 915 412 485
comercial.interno@hotelmayorazgo.com
www.hotelmayorazgo.com
“La Pradera”, where you can enjoy
breakfast, lunch or dinner; alongside with Bar Retiro and its large
screen, which is also added to its
offer as a meeting place where you
Hotel Mayorazgo offers an unbeat-
can enjoy major sporting events.
able location in the heart of Madrid,
a few meters away from the emblematic Gran Vía and surrounded
The Convention & Congress Cen-
by the main attractions, as well as
tre, completely renovated and with
the major public transport options.
its separate entrance, can hold all
As an independent establishment
kinds of events for up to 200 people
since last January 1st, this 4 star
in its five function rooms and with
Madrilenian Thematic Hotel has
integrated audio-visual offer.
200 rooms.
So this is what Hotel Mayorazgo is
Its à la carte restaurant, GastroVía 61,
…More Madrid.
Halls
m2
CocktailU-ShapeBanquet Imperial School Cabaret
Moncloa
Princesa
Callao
Moncloa + Princesa Princesa + Callao
Moncloa + Princesa + Callao
Cibeles
Alcalá
Cibeles + Alcalá
6565
4040
4040
115 100
80 27
145 200
3020
7540
105 80
24
15
15
30
64
50
10
20
36
32
21
21
56
36
150
16
40
72
30
18
18
36
65
50
14
22
35
35
18
18
50
32
110
12
18
40
18
12
12
24
80
80
8
20
30
Conventions don´t have
to be conventional
A business trip to Madrid seems less like hard work than most.
Sunny weather, conveniently located conference venues and gourmet
lunches are just some of the bonuses for when you visit on business.
Aer a busy day, Madrid’s famous museums and elegant stores are a great
way to recharge before sampling the vibrant nightlife.
Relax over tapas in an outdoor café or dance until dawn. Whatever you do,
Madrid is the business.
info.mcb@esmadrid.com
(+34) 91 758 55 28
www.esmadrid.com/mcb
70
Special MICE 2016
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Meliá Avenida América****
C/Juan Ignacio Luca de Tena 36
28027 Madrid
Tel: 91.423.24.00 Fax: 91.320.24.46
comercial@hotelavenidaamerica.com
www.melia.com
Dpto. Comercial y Grupos: Miguel Benitez
The Meliá Avenida América Hotel
opened its doors in 1994. After an extended activity and full refurbishment
Special highlight requires our Conven-
easy to handle during the development
three years ago, it has become one of
tion Center, located in a modern adja-
of small or large size events.
the most relevant properties within the
cent building distributed on four floors
Another important pillar we really take
City of Madrid specialized in congress-
and connected via a Skywalk to the
care of are social events, such as ban-
es, meetings and events where nation-
main hotel building. It provides
quets, weddings, or celebrations man-
al as well as international companies
meeting facilities with over 5.000 sqm,
aged by our highly professional team.
organize their meetings.
32 conference rooms for up to 1.000
Our broad experience in handling
Located in the largest business develop-
guests, totally multipurpose, pillar
meetings, congresses and conventions,
ment area of Madrid, just a few minutes
– free and all of them having natural
with over 300 events per year, have
from the Trade Fair Grounds of IFEMA,
daylight.
placed our property as one of the most
Palacio Congresos Juan Carlos I and from
All our spaces are quite operational and
important venues in the city.
the International Airport as well as close
to Avenue of Avenida América, the situation of our property is ideal for business
and leisure travellers.
The Hotel offers 322 fully refurbished
rooms, full service Fitness & SPA, complimentary high speed WIFI, magnificent terrace of 500 sqm, spacious lobby
area and our a la carte Restaurant “La
Cheminée”, where our guests may
experience our superb Mediterranean
Menus.
We offer our clients comfortable and
fully equipped facilities based on a long
term experience of fully commitment,
professionalism and providing full service to our guests.
EQUIPMENT FOR MEETINGS
322 rooms (292 Standard, 17 Superior, 12
Junior Suites and 1 Presidential Suite) – F&B: a
la Carte Restaurant “La Cheminée”, Piano Bar
and Terrace. Business Center – 1.000 sqm of
Fitness & SPA – WIFI complimentary throughout
the hotel – Complimentary Transfer Hotel –
Airport – Hotel, 200 covered parking slots – 32
meeting rooms.
Halls
m2
HeightBanquet Cocktail Theatre U-ShapeSchool Imperial Cabaret
Zamora 304 (11X29) 2,7 200 250 180 40
120 50
Salamanca
228 (12X19)
3 15020025050 12050
Avila
209 (11X19)
3 12015016040 90 40
Burgos
228 (12X19)
3 15020025050 12050
Leon
209 (11X19)
3 12015016040 90 40
Salamanca + Avila 437 (12X38) 3
280 400 410 110 225 95
Burgos + Leon
437 (12X38) 3
280 400 410 110 225 95
Tenerife I
203 (12X19) 3
120 200 160 50
75 40
Tenerife II
221 (15X15) 3
120 200 160 40
75 40
Tenerife I + II
420 (14X33) 3
240 400 350 100 200 80
Las Palmas I
209 (11X19) 3
120 160 160 50
85 40
Las Palmas II
132 (12X11) 3
80
100 80
30
45 30
Las Palmas I + II
380 (13X30) 3
200 260 280 90
150 75
Toledo I
241 (13X19) 3
100 150 160 40
75 40
Toledo II
303 (15X20) 3
190 300 300 60
160 50
Toledo III
330 (15X22) 3
190 300 300 60
160 50
Toledo IV
203 (11X19) 3
100 150 160 40
75 40
Toledo I + II
540 (13X41) 3
310 550 500 120 275 110
Toledo III + IV
530 (13X41) 3
310 550 500 120 275 110
Toledo I + II + III + IV 1050 (27X40)3
620 1000 950 -
-
-
Zaragoza I
209 (13X19) 3
110 150 150 50
75 40
Zaragoza II
382 (16X26) 3
200 320 350 65
170 50
Zaragoza III
375 (15X25) 3
200 320 350 65
170 50
Zaragoza IV
203 (11X19) 3
110 150 150 50
75 40
Zaragoza I + II
625 (15X42)3 360 600 600120325110
Zaragoza III + IV
580 (14X44)3 360 600 600120325110
Zaragoza I + II + III + IV1200 (29X42)3
720 1200 -
-
-
-
Cadiz
51 (6X9)
2,3 -
-
30
16
25 18
Cordoba
48 (6X9)
2,6 -
-
30
16
25 18
Granada
50 (6X9)
2,6 -
-
30
16
25 18
Sevilla
63 (6X10)
2,6 -
-
30
16
25 18
Jaen
47 (6X9)
2,8 -
-
30
16
25 18
Huelva
47(6X9)
2,9 -
-
30
16
25 18
Almeria
48(6X9)
2,9 -
-
30
16
25 18
Ronda
47 (6X9)
2,9 -
-
30
16
25 18
Escorial
273 (13X21) 3
150 -
-
-
-
-
Aranjuez
334 (13X26)
3,120030035050 15060
Malaga
38 (4X9)
2,6 -
-
-
-
-
12
Reservado I
27
2,7
30
- ----
Reservado II 27
2,7
22
- ----
Reservado Iii 27
2,7
30
- ----
120
90
120
90
210
210
112
112
185
70
40
110
112
140
140
112
260
260
112
150
150
112
260
260
18
18
18
18
18
18
18
18
-
Special MICE 2016
71
Madrid Marriott Auditorium Hotel &
Conference Center
Avenida de Aragón, 400
Madrid · ESPAÑA · 28022
Tel: (34) 91 4004400 - Fax: (34) 91 4004459
comercial.madad@marriott.com
www.madridmarriottauditorium.com
Halls
At Madrid Marriott Auditorium Hotel &
Conference Center, located really close to
the Adolfo Suarez Madrid – Barajas Airport
and Ifema Fair, you will find the perfect
balance between Business and Travel experience. A place with large and different
spaces to celebrate events and conferences
thanks to the 56 pillar-free and the more
than 15.000sq as well as the Auditorium for
up to 2000 people. Everything accompanied
by an innovation and style necessaries to
enjoy the unforgettable experience of travel. Besides the hotel has been renovated all
the 869 rooms as well as the food & beverage
areas with the Champion´s Bar, Greatroom,
Executive Lounge, Atrium Bar, Lounge Bar
and a la carte restaurant called Kalma.
MEETINGS EQUIPMENT
Free Wi-Fi - PA System - Video wall - Video - DVD
and audio - Conference video - Computers Audiovisual projection - Spotlight - Simultaneous
translation - Technical assistance - Digital displays
of different sizes
The new largest Marriott Hotel in Europe
is a place where you will celebrate successfully any kind of event thanks to the magic
and inspiration that all spaces transmit,
accessible for all kind of exhibition materials, included vehicles as well as parking service with 1000 parking places and
the free Wifi connection, shuttle, fitness
center and indoor/outdoor swimming pool.
m2
Dimensions TheatreSchool U-ShapeImperial Banquett Buffet CocktailCabaret Hexagonal T-Shape
Auditorio
21409,8*50 *42
2242
- - - - --- -
Auditorio A
1070
-
1150 -
-
-
-
-
-
-
-
Auditorio B
1070
-
1150 -
-
-
-
-
-
-
-
Madrid
1322
4*33*35
---- 850850
-- -
G. Auditorio
588,93
-
-
-
-
-
-
-
600 -
-
G. Ingla - Francia
409,86
-
-
-
-
-
280
150 400 -
-
G. Francia-Madrid
409,86
-
-
-
-
-
280
150 400 -
-
G. Italia-Alemania
766,18
-
-
-
-
-
400
240 600 -
-
Recep. Congresos297,00
3,6*10*30
---- - -240
- -
Ex. Planta -ble
9.286,90 -
-
-
-
-
-
-
-
-
-
Ex. Pl. -ble + Españas 10.368,04 -
-
-
-
-
-
-
-
-
-
Lyon
165 3,70*12*12
140
704036 80 40140
60 18
Toulouse
172 3,70*12*12
140
704036 80 40140
60 18
París
224 3,70*15*14
160
804540 120 70175
72 26
L + T
337
3,70*12*26 280 140 80
80
160
80
280 120
-
T + P
396
3,70*12*26 300 150 85
90
200
120 315 132
-
L + T + P
561
3,70*12*38 540 270 125 130
320
280 455 192
-
Marsella
163 3,70*12*14
140
704036 80 40140
60 18
Burdeos
173 3,70*12*14
140
704036 80 40140
60 18
Estrasburgo
215 3,70*15*14
160
804540 120 70175
72 26
M + B
335
3,70*12*26 280 140 80
80
160
80
280 120
-
B + E
388
3,70*12*26 300 150 85
90
200
120 315 132
-
M + B + E
551
3,70*12*38 540 270 125 130
320
280 455 192
-
Oxford
308 3,70*12*27
300 150 88 88 160 100250120 -
Bristol
318 3,70*12*25
300 150 88 88 160 100250120 -
Londres
388 3,70*15*25
350 200 96 100 200 120350150 -
O + B
626
3,70*24*25 600 300 130 130
320
200 500 240
-
B + L
706
3,70*27*25 650 325 130 130
360
200 600 270
-
O + B + L
1014
3,70*39*25 1080 540 130 130
624
432 850 390
-
Leeds
138 2,64*7*15
90 45 36 40 64 567036 -
Cambridge
31 3,70*8*4
- 121212 -
- - - -
Liverpool
61 3,70*8*8
24201518 -
- - - -
Birmingham
63 3,70*8*8
25201518 -
- - - -
Manchester
59 3,70*8*7
25201518 -
- - - -
Venecia
406 3,70*15*25
400 200 100 125 200 100300150 -
Milan
429 3,70*16*25
400 200 100 125 200 120300150 -
Roma
535 3,70*21*25
500 250 120 130 350 200400216 -
V + M
835
3,70*31*25 800 400 120 130
400
300 600 300
-
M + R
964
3,70*37*25 900 450 120 130
550
350 700 366
-
V + M + R
1370
3,70*52*25 1560 780 130 130
850
600 1000 516
-
Nápoles
260 2,6*15*19
90453640 120 80180
36 -
Frankfurt
114 3,70*7*15
100
503640 -
- - 48 18
Munich
114 3,70*7*15
100
503640 -
- - 48 18
Düsseldorf
114 3,70*7*15
100
503640 -
- - 48 18
Colonia
114 3,70*7*15
100
503640 -
- - 48 18
F+M
228 3,70*14*15
200
100
7280 - --96-
F+M+D
342 3,70*21*15
300150108120 -
- - 144
F+ M+ D+ C
456
3,70*28*15 400 200 125 130
-
-
-
192
M+D
228 3,70*14*15
200
100
7280 - --96
M+D+C
342 3,70*21*15
300150108120 -
- - 144
D+C
228 3,70*28*15
200
100
7280 - --96
Bonn
122 3,70*8*15
65503640 -
- - 42 18
Stuttgart
84 3,70*7*12
80352718 -
- - 36 18
Dresden
84 3,70*7*12
80453024 -
- - 36 18
Baden Baden
84 3,70*7*12
80453024 -
- - 36 18
Potsdam
84 3,70*7*12
80453024 -
- - 36 18
S+D
168 3,70*14*12
145
805742 -
- - 72 -
S+D+B
252 3,70*21*12
225
125
8764 - --108
-
S + D + B + P
336
3,70*28*12 305 170 117 90
-
-
-
144
-
D+B
168 3,70*14*12
160
906048 -
- - 72 -
D+B+P
336 3,70*21*12
240
135
9072 - --108
-
B+P
252 3,70*14*12
160
906048 -
- - 72 -
Berlin
84 3,70*7*12
80452718 -
- - 36 18
1-YEPES
48 2,5*7*628241812 -
- - 24 -
2-TORRIJOS
48 2,5*7*628241812 -
- - 24 -
3-TALAVERA
48 2,5*7*628241812 -
- - 24 -
4-STA. OLALLA 48 2,5*7*628241812 -
- - 24 -
5-OCAÑA
48 2,5*7*628241812 -
- - 24 -
6--BLEJAS
48 2,5*7*628241812 -
- - 24 -
7-MORA
48 2,5*7*628241812 -
- - 24 -
8-MOCEJON
48 2,5*7*628241812 -
- - 24 -
9-MAQUEDA
100 2,5*15*6
60403636 -
- - 36 -
10-LA PUEBLA 48 2,5*7*628241812 -
- - 24 -
11-ESQUIVIAS
48 2,5*7*628241812 -
- - 24 -
12-ESCALONA
31 2,5*3,5*8
20121512 -
- - 12 -
13-BOROX
48 2,5*7*628241812 -
- - 24 -
14-ALCABON
48 2,5*7*628241812 -
- - 24 -
15-ALCUDIA
100 2,5*16*6
60403636 -
- - 36 -
16-ALMAGRO
48 2,5*7*628241812 -
- - 24 -
17-ALTEA
35 2,5*4*720121512 -
- - 12 -
18-COMILLAS
46 2,5*7*628241812 -
- - 24 -
19-CHINCHON 48 2,5*7*628241812 -
- - 24 -
20-FIGUERAS
48 2,5*7*628241812 -
- - 24 -
21-HARO
48 2,5*7*628241812 -
- - 24 -
22-LA TOJA
48 2,5*7*628241812 -
- - 24 -
23-PEDRAZA
48 2,5*7*628241812 -
- - 24 -
24-TRUJILLO
48 2,5*7*628241812 -
- - 24 -
25-TUDELA
48 2,5*7*628241812 -
- - 24 -
COFFEE STATION100 - --- -
30
30
30
30
30
30
88
88
88
87
87
87
36
36
36
36
36
36
36
36
36
36
-
72
Special MICE 2016
CM
The rehabilitation work will cost 90 million Euros
Madrid’s Congress Palace
will reopen with an attached
luxury hotel
Vivi Hinojosa
ities are the maximum permitted
used as a hotel which will have a
@vivi_hinojosa
for the facility. The Palace currently
maximum of 17 floors. The property
has a total surface of 40.000 metres
will continue to have the celebration
he Ministry for Industry,
squared, but the partial renovation
of conventions and conferences as
Energy and Tourism has put
plan approved in 2001 allows for this
its main purpose. In fact the aim
the renovation of the Madrid
to be increased to 47.000.
is that it will once again become a
Congress Palace located on the Pa-
However the main news is the in-
market leader in this sector.
seo de la Castellana out to tender,
corporation of a new building to be
For this to happen, a thorough reno-
T
as well as the construction of an at-
vation of the auditorium, which has a
tached 5 star hotel with 180 double
capacity for 1000 people, will be car-
rooms and 36 suites. The successful
bidders themselves will be responsible for the project’s financing,
valued by the Ministry at 90 million
Euros.
The Palace has been closed since December 2012 due to a lack of public
resources; it is in need of refurbishment and there are serious safety
issues to be corrected in the building, which was built in the 60s and
“
ried out, as well as of the 24 meeting
Usage of the building
has been granted on
a concessionary basis
for 40 years, with an
annual revisable fee of
1.25 million Euros
rooms which will be equipped with
all the latest in technology and the
best audiovisual facilities. Another requirement is that the facility
should have restaurant services able
to meet the requirements of delegates at all the different conferences,
regardless of the event’s particular
characteristics. The mural designed
by Joan Miró will remain as is; it is a
will require an investment of over 80
protected work of art and has become
million Euros.
the building’s emblem.
The final project design involves the
Feasibility Study
Ministry maintaining ownership of
the building, but without having
Turespaña has made the pro-
to cover neither the investment
ject’s feasibility study availa-
needed nor the management
ble to the public in the hope
of the facility. For this, it has
of convincing potential inves-
put out a public tender and the
tors. The study states that the
successful investors will have
building work will take approx-
to cover the costs of the pro-
imately three years and that,
ject and, once the work has been
once completed, the new facility
completed, the cost of the 40 year
will provide jobs both directly and
concession for use which is a fee of
indirectly for over 600 people. The
1.25 million Euros, to be revised according to inflation.
In order to increase interest from
potential investors the ministry has
ensured that the building possibil-
report predicts results of some 7.88
The celebration of conferences
continues to be the palace’s
main purpose and a 5 star hotel
with 216 rooms will now been
added to its facilities.
million Euros gross profit (Ebitda)
in the fifth year of its operation; the
first four years being the promotion
phase.
Special MICE 2016
73
Barceló Aranjuez
Plaza de la Unesco 2 - Barrio “La Montaña”
N-IV Salida 37. Dir. Córdoba - 28300 Aranjuez
www.barceloaranjuez.com
The Barceló Aranjuez**** hotel,
located in the Real Villa de Aranjuez
to the south of Madrid, is a recently
built hotel with everything necessary to guarantee a very pleasant
stay and is surrounded by places of
great historical and cultural interest for tourists.
The characteristics of its facilities,
which are unparalleled in the area,
make this establishment an ideal
place for incentives, conventions
and congresses. Two large rooms
of 840 m2 and 220 m2, which can
be divided up into 6 rooms 120
m2 or 3 rooms of 60 m2 each one,
called “Jardines de Aranjuez”. All
rooms are exactly, with natural,
Halls
m2
DimensionsTheatre School
Jardines de Aranjuez
840 18x45
840
500
Parterre
12015x7,5 120 70
Príncipe
12015x7,5 120 70
Primavera
12015x7,5 120 70
La Isla
120 15x7,5
120
70
Jardincillos
12015x7,5 120 70
Oñate
12015x7,5 120 70
Aranjuez
21823x9
218 125
Aranjuez 1
60
7,6x7,8
60
40
Aranjuez 2
60
7,6x7,8
60
40
Aranjuez 3
60
7,6x7,8
60
40
Lobby Bar Hoyo 19
La Villa
Restaurante La Montaña
Terraza
Hall (2)
Banquet
Cocktail
500
80
80
80
80
80
80
145
50
50
50
200
150
55
500
60
840
120
120
120
120
120
120
218
60
60
60
500
840
150
light and diaphanous with access
to a large terrace with golf course
views, where you can enjoy a coffee
break in the middle of your workday. These rooms can be divided
for meetings from 10-850 people,
equipped with the latest audiovisual technology.
74
Special MICE 2016
CONVENTION BUREAUX
SPAIN CONVENTION BUREAU
Nuncio, 8
28005 Madrid
Tel: 913643700
Fax: 913655482
www.scb.es
turismo@femp.es scb@femp.es
MADRID CONVENTION BUREAU
Plaza Mayor, 27, 2º
28012 Madrid
Tel: 917585528
Fax: 915414225
www.esmadrid.com/mcb
info.mcb@esmadrid.com
PALACIO MUNICIPAL DE
CONGRESOS
(MADRID ESPACIOS Y
CONGRESOS)
Avda. de la Capital de España Madrid, 7
28042 Madrid
Tel: 917220400
Fax: 917210607
http://www.madrid-destino.com/es/
espacios-y-eventos/instalaciones/palaciomunicipal-de-congresos.html
info@madrid-destino.com
CENTRO DE CONVENCIONES DE
FERIAS DE MADRID –IFEMA
IFEMA FERIA DE MADRID
Avda. Partenón 5
28042 Madrid
Tel: 917225074
Fax: 917225789
www.convencionesycongresos.ifema.es
convenciones@ifema.es
CENTRO DE CONGRESOS
PRINCIPE FELIPE
Avda. Aragón, 400
28022 Madrid
Tel: 914004450
Fax: 914004459
www.centrodecongresosprincipefelipe.com
comercial@
centrodecongresosprincipefelipe.com
CENTROS DE
CONVENCIONES
PABELLONES DE CONVENCIONES
Avda. de Portugal, s/n
28011 Madrid
Tel: 917220400
Fax: 917220607
espacios-y-eventos/instalaciones/pabellonde-convenciones.html
PABELLÓN MULTIUSOS MADRID
ARENA Y PABELLÓN SATÉLITE
MADRID ARENA
Av. De Portugal, s/n
28011 Madrid
Tel: 917220400
Fax: 917210607
espacios-y-eventos/instalaciones/pabellonmultiusos-i.html
espacios-y- eventos/instalaciones/
pabellon-multiusos-ii.html
www.madrid.org
turismo@madrid.org
OPC
ASOCIACIÓN EMPRESARIAL
HOTELERA DE MADRID
Princesa, 25 (Edificio Hexágono) 3ª Planta,
oficina 5
28008 Madrid
Tel: 915414010
Fax: 915597712
www.aehm.es
aehm@aehm.es
MADRID Y CENTRO
José Abascal, 44 4ºD
28003 Madrid
Tel: 914417043 / 91 5310600
Fax: 91 4424889
www.opcmadrid.com
info@opcmadrid.com
ADMINISTRACIÓN
COMUNIDAD DE MADRID
Puerta del Sol, 7
28013 Madrid
Tel: 915802000
www.madrid.org
DIRECCIÓN GENERAL DE TURISMO
(CONSEJERÍA DE EMPLEO,
TURISMO Y CULTURA)
C/ Gran Vía, 43
28013 Madrid
Tel: 917206694
Fax: 917206697
WEB DE TURISMO DE LA
COMUNIDAD DE MADRID
www.turismomadrid.es
turismo@madrid.org
WEB DE TURISMO DE LA CIUDAD
DE MADRID
www.esmadrid.com
ASOCIACIONES
ASOCIACIÓN DE EMPRESARIOS
DEL HOSPEDAJE DE LA
COMUNIDAD DE MADRID
Relatores, 1 - 1º
28012 Madrid
Tel: 914291925
Fax: 914292331
www.aehcam.org
LA VIÑA (ASOCIACIÓN
EMPRESARIAL DE HOSTELERÍA DE
LA COMUNIDAD DE MADRID)
Paseo S. Maria de la Cabeza, 1-1º
28045 Madrid
Tel: 902124144 – 913600909
Fax: 912444794
www.hosteleriamadrid.com
info@hosteleriamadrid.com
ASOCIACIÓN MADRILEÑA DE
EMPRESAS DE RESTAURACIÓN
(AMER)
Recinto Ferial de la Casa de Campo
Ferial s/n
28011 Madrid
Tel: 914797711
Fax: 914797734
amerc@amerc.es
www.amerc.es
UNIÓN DE AGENCIAS DE VIAJE
(UNAV)
Rosario Pino, 8 - 1º B
28020 Madrid
Tel: 915796741
Fax: 915799876
www.unav.ws
gerencia@unav.ws
secretaria@unav.ws
comercial@unav.ws
CEAV (CONFEDERACIÓN
ESPAÑOLA DE AGENCIAS DE
VIAJES)
Diego de León, 47. Despacho 27
28006 Madrid
Tel: 918388536
Fax: 918388534
www.ceav.info
ceav@ceav.info
2016
International Tourism Trade Fair
MADRID
20th - 24th January
TOURISM MAKERS
#allinfivedays
9,420 exhibiting companies · 125,000 trade participants · 7,400 journalists · 97,470 general public
ORGANISED BY
MEMBER OF
OFFICIAL CARRIER
76
Special MICE 2016
CV
It is the fourth preferred business destination in Spain for foreign travelers
The region of Valencia invests in MICE
tourism as a strategy to diversify and
reduce seasonality
The congress, convention and incentive segment has become a product of top priority
in Valencia’s promotion strategy because of its great potential as a source of income
and the great amount of offering available in the region. It is also an impressive
alternative to seasonal tourism and boosts occupation in the low season.
T
he meetings segment is a key
product for the industry in this
region and this is reflected in
Valencia’s 2010-2020 Global Strategic Plan. One of the document’s most
important objectives is to “sustain
the positioning of business tourism
in the city of Valencia and promote
all other urban destinations.” It also
stresses on the importance of developing MICE tourism as a diversification tool for coastal and inland
destinations and the importance of
“
The main
international
markets are Portugal
and France. At
national level,
Valencia itself is top
of the list
potential tourists because they may
come back again on holiday”.
A rise in the number of visits
The Community of Valencia has
consolidated itself as a model destination for business tourism, with
a considerable increase in demand
over recent years. According to figures provided by the Valencian Agency for Tourism, in 2014 a total 825,874
travellers visited the region mainly
for business purposes and they spent
hosting congresses that attract large
370.6 million euros. Of the total, 62
amounts of people.
percent were Spanish, but last year
The autonomic secretary for Tour-
this percentage fell by 34.7 percent.
ism and president of the Valencian
The number of foreign tourists was
Agency for Tourism, Francesc Co-
estimated to be over 317,000, 38 per-
lomer, defends the choice to invest
cent of the total demand. For foreign
in the MICE segment “because it
tourists, this region was the fourth
shortens the off season, it represents
destination for MICE tourism in
advantages for the industry and it
Spain and the sixth for Spanish ones.
also opens the region’s doors to the
In spite of the number of internation-
arrival of potential future tourists”.
al delegates being smaller, figures
He adds that “those who visit us to
continue to rise positively and in the
attend a congress, for business rea-
last five years they have increased by
sons or while on an incentive trip are
7.6 percent. In 2014 alone, they in-
Special MICE 2016
77
In 2014, 1,075 meetings, involving 247,038 attendees were held in the region of Valencia.
creased by 15 percent and in relation
to the expenditure incurred, they
rose by 8.4 percent. Although their
presence is smaller, the importance
of this market lies on its significant
economic impact as it generates 82.2
percent of all payments related with
tourism. In 2014, international delegates spent 144 euros a day, while
the average amount for general foreign visitors was 86.5 euros. Spanish
delegates, on their part, registered a
daily spending amount of 42 euros,
“
Congress tourism is
very beneficial for
the industry and
opens the region’s
doors to the arrival
of potential new
visitors
and Castellón the remaining 2%. According to the International Congress and Convention Association
(ICCA), the city of Valencia is the region’s top destination for meetings
and ranks third in Spain, behind Madrid and Barcelona. According to the
city’s Congress Palace’s management
report, in 2014 the Congress Palace’s
activity generated an economic impact of 64 million euros, seven percent more than the previous year and
it is estimated that by the end of 2015
while the national market registered
figures will reach 65 million. In com-
an average 63.1 euros.
parison to 2013, the number of dele-
Major international markets for 2014
gates increased by 53 percent, with a
were Portugal, with a 19 percent share
total 36,063 delegates.
and France with 16 percent. At nation-
With regards to next year, congress
al level, the Community of Valencia it-
activity is expected to grow a great
self is its main market (64.7 percent).
deal thanks to the recent opening of
the airport in Castellon that will con-
Valencia, top destination
sequently improve connectivity.
In 2014 the region hosted 1,075 meetings involving 247,038 attendees. The
province of Valencia – mainly its capital – hosted 70 percent of the total
meetings held in the region; Alicante
– the capital and Elche-, 28 percent
With the collaboration of
Agència Valenciana del Turisme
78
Special MICE 2016
CV
Barceló Valencia****
Avda. de Francia nº 11
46023 Valencia. España
T +34 963 306 344
F + 36 963 306 831
valencia@barcelo.com
www.barcelo.com
Salones
El hotel Barceló Valencia**** está situado en plena Ciudad de las Artes y
las Ciencias, frente al Palacio de las
Artes Reina Sofía, un edificio diseñado por el arquitecto de renombre Santiago Calatrava, situado en una de las
zonas más modernas y atractivas de
la ciudad de Valencia. Este hotel de 4
estrellas con un total de 187 amplias
m2
Altura Luz Natural Banquete Cóctel Escuela Auditorio Mesa-U Imperial Cabaret
Celeste I 170
3SÍ
120160
100
15040 50 72
Celeste II 200
3SÍ
130160
110
16040 50 78
Celeste I+II
370
3SÍ
250320
230
33070 75 150
Marengo33
4
SÍ 1820
15
2415129
Burdeos35
3
SÍ 2025
21
3018127
Mandarina
29
3
SÍ 2025
18
2415126
Púrpura29
3
SÍ 2022
18
2415127
Marino 27
3
SÍ 1822
18
2415127
Melocotón
27
3
SÍ 1822
18
2415127
Lima 26
3
SÍ 1820
18
2015127
Rubí 25
3
SÍ 1820
18
2415126
Taronja65
3
SÍ 4060
30
45212821
Foyer
316
4SÍ
190350
170
267- 80 82
Terraza 270º
351
-
SÍ -250
-
----
y luminosas habitaciones, 10 de ellas
Junior Suites y 2 Suites, le permitirá
disfrutar de todas las posibilidades de
ocio y negocio de Valencia, además,
en el verano de 2016 contará con una
piscina en la última planta con vistas
a toda la ciudad. A su excelente gas-
500 m2, situado en la décima planta
el hotel cuenta con amplios salones
tronomía hay que sumar el fantástico
con espectaculares vistas a la Ciudad
de congresos y reuniones, con capaci-
U-Wellness del hotel; un espacio de
de las Artes y las Ciencias. Este cen-
dad de hasta 350 personas, todos ellas
tro de salud y belleza ofrece 2 salas de
con luz natural. Sin olvidar que se en-
tratamientos, gimnasio y un completo
cuentra a solo 20 min. de la Feria de
circuito de aguas con sauna finlande-
Valencia, del Palacio de Congresos y
sa, cabina de hielo, pediluvio, camas
del aeropuerto de la ciudad. El hotel
de hidromasaje, chorros a presión,
le ofrece además su nuevo servicio de
ducha de activación, ducha central
Wi-Fi gratuito mejorado. ¡Encuentre
aromática, baño turco y diversos tra-
diseño y confort durante su estancia
tamientos de salud y belleza. Además
en el hotel Barceló Valencia!
Meetings, conferences, conventions, seminars,
product presentations, prize-giving ceremonies...
All of your events in unique settings,
in a dynamic and cutting-edge city
www.visitvalencia.com
AnuncioMICEHosteltur.indd 3
11/1/16 10:20
80
Special MICE 2016
CV
Hotel AR Diamante Beach
Avda. Juan Carlos I, 48
03710 Calpe Alicante
Teléfono: 965 83 26 18
comercial@ar-hotels.com
www.ar-hotels.com
Award for best MICE Hotel of
the mediterranean
The AR Diamante Beach Spa &Convention Centre **** has received
the award for best MICE Hotel in
tiple modular rooms with natural
Costa Blanca.
the Mediterranean at the World
light, perfect for holding events
Work, rest and enjoyment are
Travel awards 2015. A prestigious
and conventions. The Great Salon
combined with the help of a spec-
award that sums to the last award
Leonardo Da Vinci with 750m2 open
tacular Spa of 2000m2, one of the
as best Hotel for events and meet-
space and height 7.5m, is our most
most complete Wellness areas of
ings in Europe by Condé Nast Jo-
distinguished venue with capaci-
the Comunidad Valenciana, with
hannsen Travel guide. Located a
ty for a 950 people, a 5x5m screen,
specialized massage rooms. But
few meters from Calpe´s Levante
wooden floors and possibility of car
besides its facilities the hotel is
Beach it has everything necessary
expositions.
distinguished by the wide varie-
to make the best event or conven-
In total, it has up to 2000m2 of
ty of out-door activities thanks to
tion with a great personalized cus-
modular space divided into 11 pan-
its Mediterranean climate, 3 yacht
tomer service. Worth highlighting
eled rooms, suitable for all kinds
clubs, several golf courses, diving
their elegant gourmet restaurant,
of events. This allows a great
areas and the famous Rock of Ifach,
Audreys, in which guests can enjoy
flexibility to adjust to the cus-
allowing all types of activities (in-
the creations of chef Rafa Soler.
tomers’ needs and makes the AR
centive-, team-building-, motiva-
The Hotel, opened in 2006 has mul-
Diamante Beach a reference in the
tional activities).
HALLS
m2
Height TheatreSchoolCocktail Banquet U-shapeImperial
Gran Salón Leonardo Da Vinci750 7,5
Salón Leonardo
335 7,5
Salón Da Vinci
415 7,5
Salón Curie
750 2,7
Salón Newton
474 2,7
Salón Copérnico
410 2,7
Salón Pitágoras
340 2,7
Salón Ramón y Cajal
138 2,7
Salón Fleming
273 2,7
Salón Hall
28 2,7
Salón Executive
19 2,7
Salón Picasso
115 2,7
Salón Einstein
129 2,7
900
375
450
600
450
350
350
80
250
15
-
100
110
550
200
300
475
350
225
200
50
150
10
-
60
70
950
400
500
750
500
450
350
100
300
-
-
120
130
500
200
250
450
300
156
230
50
160
-
-
80
90
-
-
-
-
-
-
52
38
28
10
10
40
40
56
44
32
10
48
50
In total, equipped with the most
modern technology in the service
of Business tourism, conventions,
meetings and personalized events,
which is not odds with pleasure. A
set hardly comparable in an exceptional environment, which combines with efficiency, professionalism and warmth in the treatment
of all persons involved.
Special MICE 2016
81
Barceló Asia Gardens Hotel & Thai Spa
Tel. +34 966 818 402
Fax. +34 966 889 762
www.barceloasiagardens.com
www.asiagardens.es
La exclusividad de los servicios de un
hotel 5 estrellas con el distintivo Leading Hotels of the World, combinada
Salones
m2
Dimensiones
Altura
Teatro EscuelaMesa-UBanqueteCabaret Cóctel
Shanghai
100028x36
5,73
Shanghai 1 9211,80x7,70
5,73
Shanghai 2 104
13,50x7,70
5,73
Shanghai 3 9211,80x7,70
5,73
Shanghai 4
20010x20
5,73
Shanghai 5
1407x20
5,73
Shanghai 6
2009x22
5,73
Shanghai 1+2 20412x17
5,73
Shanghai 4+5 34017x20
5,73
Shanghai 1+2+328824x12
5,73
Shanghai 4+5+652026x20
5,73
Hanoi (2+3+4) 330 24x13,80 3,31 - 3,86
Hanoi 1
665,30x12,30
3,86
Hanoi 2
110
8x13,80 3,86
Hanoi 3
110
8x13,80 3,86
Hanoi 4
110
8x13,80 3,86
Hanoi 2+3
220 16x13,80 3,31 - 3,86
Hanoi 3+4
220 16x13,80 3,31 - 3,86
Vista Mar 1
27 3,70x7,20 2,40
Vista Mar 2
22 4x5,50
2,40
Business Corner
16
4x3,503
800 450 -
600
6536 30 40
70403040
6540 30 40
11080 45 63
11080 45 63
11080 45 63
13080 50 80
250150 60 180
205120 - 120
500220 - 200
310 132 -
176
5430 30 27
85453654
85453654
85453654
170 120 53 120
170 120 53 120
-
-
8
-
-
-
6
-
----
pequeñas reuniones con una exclusiva
excepcional oferta de restauración con
fiestas y cenas temáticas inolvidables.
atmósfera hasta grandes convenciones
diferentes ambientes gastronómicos
Asia Gardens ofrece una perfecta com-
internacionales.
para disfrutar de varios estilos de co-
binación entre actividades de empresa
El hotel cuenta con 312 habitaciones de
cina. El restaurante gran buffet “Udai-
y de ocio. Los jardines tropicales invi-
cuidado estilo balinés que ponen el lujo
pur”, el “In Black”, el restaurante
tan a disfrutar de revitalizantes paseos
asiático al servicio del descanso.
asiático “Koh Samui” y el restaurante
donde despejar la mente con sesiones
Disfrute de una copa de bienvenida en
Mediterráneo “Palapa” ofrecen desde
de Yoga y Tai Chi, y complementarlo
el Lobby junto al Champagne bar, de
la clásica y elegante cocina Mediterrá-
con espectaculares noches temáticas.
un té con impresionantes vistas al mar
nea hasta los sabores mas exóticos de
El hotel dispone de actividades espe-
desde la Terraza Mirador o de un cóctel
Asia. La restauración y el carácter ex-
ciales de Teambuilding para eventos
en los exquisitos jardines tropicales.
clusivo de los espacios ofrecen sin duda
tales como jornadas de vela, paseos en
El Hotel Asia Gardens cuenta con una
un valioso complemento para celebrar
globo, buceo y golf entre otras.
con la perfecta funcionalidad, hacen de
Barceló Asia Gardens Hotel & Thai Spa el
lugar donde sorprender a sus invitados.
Extraordinarios
jardines
tropicales,
piscinas infinitas en sucesión y una decoración de cuidado estilo asiático, serán el escenario ideal. El Thai Spa, donde la tradición, la sabiduría y el placer
se unen para crear un espacio mágico,
es el lugar ideal donde acabar el día y
relajarse después de su evento.
450
30
30
30
42
42
42
72
120
90
180
132
18
36
36
36
90
90
-
-
-
800
45
65
45
130
120
130
130
220
170
400
250
30
40
40
40
80
80
-
El centro de convenciones de Barceló Asia Gardens & Thai Spa, ofrece un
espacio único con salas de hasta 1.000
metros cuadrados para cualquier tipo
de evento.
Un producto integral para los eventos
de negocios dotado con techo técnico, WiFi y equipamiento audiovisual
en sus 14 salas capaces de alojar desde
82
Special MICE 2016
CONVENTION BUREAUX
TURISMO VALENCIA CONVENTION
BUREAU
Avda. Cortes Valencianas, 41
46015 Valencia
Tel. 963390390 Fax. 963606430
Web : www.turisvalencia.es
turisvalencia@turisvalencia.es
COSTA BLANCA CONVENTION
BUREAU
Tucuman, 10.1 planta
03005 Alicante
Tel. 965230160 Fax. 965230155
Web : www.costablanca.org
turismo@costablanca.org
ALICANTE CONVENTION BUREAU
Cervantes, 3
03002 Alicante
Tel. 965147052 Fax. 965215694
Web: www.alicantecongresos.com
congresos@alicanteturismo.com
BENIDORM CONVENTION
BUREAU
Pza. De SSMM Reyes de España, 1
03501 Benidorm
Tef. 965882930 Fax: 965863625
Web: www.benidorm.org
turismo@benidorm.org
ELCHE CIUDAD DE CONGRESOS,
ELCHE CONVENTION BUREAU
Institut Municipal de Turisme d´Elx
Filet de fora, 1
03203 Elche
Tel. 96658140 Fax. 966658141
Web : www.visitelche.com
congresos@visitelche.com
CONVENTION BUREAU INTERIOR
DE CASTELLÓN
Avda. Doctor Clará, 36, Entlo. B
12002 - Castellón
Tel: 964218055 Fax: 964218233
www.convencionesinteriorcastellon.com
info@cbicastellon.com
SEDE DE LA ASOC. DE PALACIOS
DE CONGRESOS DE ESPAÑA
VALENCIA
Avda. Cortes Valencianas, 60
46015 Valencia
Tel. 963179400 Fax. 963179401
Web: www.palcongres-vlc.com
palcon@palcongres-vlc.com
PALAU DE LA MÚSICA I
CONGRESOS DE VALENCIA
Passeig de l’Albereda, 30
46023 Valencia
Tel. 963375020 Fax. 963370988
Web: www.palaudevalencia.com
info@palauvalencia.com
ALICANTE
Avda. Denia, 47 – A
03013 Alicante
Tel. 965261011 Fax. 965263797
Web: http://www.
palaciodecongresosdealicante.com/
info@palaciocongresosalicante.com
PALAU ALTEA
Alcoy 18
03590 Altea (Alicante)
Tel. 965 843 359
Web: www.palaualtea.com
palau@palaualtea.com
CENTRO DE CONGRESOS CIUTAT
D’ELX
Filet de fora, 1
03203 Elche (Alicante)
Tel. 96658140 Fax: 966658141
Web: www.visitelche.com
congresos@visitelche.com
PEÑÍSCOLA
Maestro Bayarri, Esquina Blasco Ibañez s/n
12598 Peñíscola (Castellón)
Tel. 964 467 630 Fax: 964231441
Web: www.peniscola.es
congresos@intur.com
AUDITORI I PALAU DE
CONGRESSOS DE CASTELLÓ
Avd. de la Mare de Déu del Lledó
12003 Castellón
Tel. 964231440 Fax.964231441
Web: www.palaudecongressos.com
congresos@intur.com /
informadorturistico@castellonturismo.com
FERIA VALENCIA
Avinguda de les Fires, 1
46035 Valencia
Tel. 902747330 Fax: 902747345
Web: www.feriavalencia.com
feriavalencia@feriavalencia.com
INSTITUCIÓN FERIAL ALICANTINA
(IFA)
N-340, km 731
03320 Elche (Alicante)
Tel. 966657600 Fax: 966657630
Web: www.feria-alicante.com
ifa@feria-alicante.com
CIUDAD DE LAS ARTES Y LAS
CIENCIAS
Avd. Autopista de Saler, 7
46013 Valencia
Tel. 902100031 Fax: 961 974470
Web: www.cac.es
ptamarit@cac.es / actosyeventos@cac.es
OPC
DE LA COMUNITAT VALENCIANA
Antonio Jose Cavanilles, 9, Parque
Empresarial Elche
46005 Valencia
Tel: 963332818 Fax: 963332776
mail: info@opccv.es
ADMINISTRACIÓN
AGENCIA VALENCIANA DEL
TURISMO
Carrer de Castan Tobeñas, 77, 2º y 3º,
Torre 2,
Ciudad Administrativa 9 de Octubre
46018 Valencia
Tf: 961209800
Email: contacta_turisme@gva.es
www.turisme.gva.es
PATRONATO PROVINCIAL DE
TURISMO DE ALICANTE COSTA
BLANCA
Tucumán 10, 1º
03005 Alicante
Tel. 965230160 Fax: 965230155
Web: www.costablanca.org
turismo@costablanca.org
ASOCIACIONES
EMPRESARIOS DE HOSTELERÍA
Y TURISMO DE CASTELLÓN
(ASHOTUR)
Avd. del Dr. Clará, 36, entresuelo B
12002 Castellón
Tel. 964218055 Fax: 964218233
Web: www.ashotur.org
comercial@ashotur.org
ASOCIACIÓN EMPRESARIAL DE
HOSTELERÍA DE BENIDORM Y
COSTA BLANCA (HOSBEC)
Via Emilio Ortuño, 5, 1º Pta. 5
03501 Benidorm, Alicante
Tel. 965855516 Fax: 966851304
Web: www.hosbec.com
hosbec@hosbec.com
UNION HOTELERA DE LA
PROVINCIA DE VALENCIA
Plaza Conde de Carlet, nº3
46003 Valencia
TF. 963910799
e-mail: carmen@uhpv.com
www.uhpv.com
TURISME DE BENIDORM
AYUNTAMIENTO DE BENIDORM
Plaza SSM Reyes de España
03501 Benidorm (Alicante)
Tel.: 902100581 Fax: 965863625
Web: www.visitbenidorm.es
info@benidorm.org
FEDERACIÓN EMPRESARIAL DE
HOSTELERÍA DE VALENCIA Y
PROVINCIA
Ontiyent, 3 y 5 bajos
46008 Valencia
Tel. 963519284 Fax: 963517149
Web: www.fehv.es
info@fehv.es
PATRONATO MUNICIPAL DE
TURISMO ALICANTE
Cervantes, 3
03002 Alicante
Tel. 965143452 Fax: 965215694
Web: www.alicanteturismo.com
info@alicanteturismo.com
ASOCIACIÓN DE AGENCIAS DE
VIAJES DE ALICANTE
Pintor Lorenzo Casanova, 56
03003 Alicante
Tel. 965926747 Fax: 965926542
secretaria@apaav.com
http://www.apaav.com/
TURISVALENCIA
AYUNTAMIENTO DE VALENCIA
Avda. de las Cortes Valencianas, 41
46015 Valencia
Tel. 963606353 Fax. 963606430
Web: www.turisvalencia.es
turisvalencia@turisvalencia.es / asociados@
turisvalencia.es
PATRONATO PROVINCIAL DE
TURISMO DE CASTELLÓN
Diputación Provincial Costa Azahar
Av. Espronceda, 24 A entresuelo
12004 Castellón
Tel. 964359883 Fax: 964359870
Web: www.turismodecastellon.com
turismodecastellon@dipcas.es
BENIDORM (AVIBE)
Emilio Ortuño, 15. Ed. Benidorm Center,
local 2, desp. 6
03501 Benidorm (Alicante)
Tel. 965855204 Fax: 965855204
Web: www.avibe.org
avibe@avibe.org
VIAJES DE VALENCIA (AEVAV)
Hospital, 30
46001 Valencia
Tel. 963 917051 Fax: 963 916981
Web: www.aevav.es
aevav@aevav.es
Special MICE 2016
83
Eventos Iberia Village
Road from Benidorm to Finestrat
Partida Moralet s/n
03502 Benidorm
Alicante
Tel: 96 500 43 00
info@iberiavillage.com
Iberia Village Events is a business
line of the Santa-Maria Group,
which manages the Terra Mítica
theme park in Benidorm, Alicante,
as well as other companies.
The main business of Iberia Village
Events is centred on the organisation of events such as conferences, galas, seminars, team building
meetings and theme parties, always
from a unique and differentiating
viewpoint.
Because not all events are the same,
Iberia Village Events is positioned as
an alternative to anything else, by
offering:
events and also smaller activities
any celebration or activity.
Privileged environments that are
and celebrations.
The possibility of exclusive availabi-
faithful replicas of the classical cul-
The weather is perfect year round
lity of Terra Mítica’s attractions du-
tures of Greece, Egypt and Rome.
due to its location in the heart of the
ring the event.
More than 10,000 square metres of
Costa Blanca. More than 300 sun-
In addition, Iberia Village Events
indoor and outdoor floor space to
ny days per year guarantee weather
boasts two large auditoriums with
host macro corporate and business
perfect weather for an excellent
different seating capacity for hos-
event. Specialised catering and re-
ting any type of conference and lec-
staurant services. Highly qualified
tures, such as the Circus Maximus
team for comprehensive organisa-
auditorium, which can seat 3000
tion and management of the event.
people, or the Pandora Auditorium
Majestic theme shows to magnify
which can seat 296 attendees.
Halls
Restaurante Almadrava
Terraza de L’Almadrava
Salón Mozárabe
Mar de Colors
Playa de Iberia
Restaurante Vía Apia
Restaurante Pica Picae
Explanada de Roma
Luxor
Acrópolis
Agora
Auditorio de Pandora
Circus Maximus
m2
TheatreCocktail Banquet
260
90
575
x
334
120
450
x
820
x
274
60
1300
x
920
x
376x
350x
110180
399
296
3000
3000
300
600
500
300
800
350
1100
500
600
400
140
x
x
140
400
300
300
600
120
760
600
330
110
X
X
X
84
Special MICE 2016
GAL
They seek to integrate the destination’s specific products to develop a
differentiated product
MICE tourism gains
importance in Galicia
MICE tourism has evolved a great deal in Galicia in recent years, mainly due to
the construction of modern facilities and an improvement in communications.
With the idea of designing a differentiated product, the regional government
now seeks to integrate the region’s most characteristic tourism products within
the MICE segment.
G
alicia is establishing itself as
a major destination for the
organisation of events, both
large international congresses as well
as small local meetings. Among the
factors that have boosted this progress, those that stand out are an improvement in infrastructure with the
creation of congress palaces and the
opening of other facilities especially
for events; an increase in the number of hotel beds; an improvement in
communications and the appearance
“
Galicia is where the
institutional, health,
pharmaceutical and
tourism industries
most frequently
choose to organise
their events
of specialised companies.
markets and at international level,
European countries are top of the
list, while Asian countries are becoming more frequent. The most
important sectors for MICE tourism
in Galicia are those related with institutional affairs, healthcare, the
pharmaceutical industry and tourism.
Product improvement
In recent years, the region has increased its number of infrastructures and has succeeded in providing
2015, a year in which the region has
Spanish Confederation of Directors
the whole region with an adequate
hosted important events such as
and Executives (CEDE). The 4th In-
product for event organisation. It
the Third International Congress
ternational Congress on Early Child-
is home to four Congress Palaces in
of Quality Tourism in Corunna, is a
hood Care and Family Education at-
the cities of Corunna, Santiago de
good example of the revitalisation of
tracted over 400 experts in Santiago
Compostela, Pontevedra and Vigo,
congress activity. This city also con-
de Compostela.
and also to an Exhibition and Con-
gregated over one thousand people
In Spain, Madrid and Catalonia are
gress Centre in Lugo and an Audito-
to take part in the Congress of the
two of the most important issuing
rium in Orense, as well as to other
Special MICE 2016
85
venues that are suitable for hosting
meetings in other municipalities. At
present, the regional government
seeks to integrate Galicia’s most
characteristic
tourism
products
within the MICE segment to therefore design and original and specific
product for the destination.
According to Galicia Tourism, efforts are focused on offering “a
multi-experiential and differentiated destination”, including stately
homes and their gardens, with a rich
food and wine offering that is significantly enhancing the proposals for
meetings.
Galicia is home to four congress palaces in Corunna -in the picture- Santiago de
Compostela, Pontevedra and Vigo.
Promotion strategy
In relation to its promotion strategy,
this department designs an annual
aim of promoting the overall desti-
in constant contact with those re-
calendar of international events re-
nation.
sponsible for the organisation of
lated with the promotion of business
Furthermore, Galicia Tourism or-
congresses and conventions for dif-
tourism and every year it includes its
ganises numerous Fam Trips so that
ferent industries and markets. It is
offering. In 2015 Galicia has been
specialised agents can get to know
also responsible for the publication
represented at 31 national and inter-
the destination’s possibilities first-
of different specialised publications
national tourism trade fairs with the
hand and this organisation is also
targeting these professionals.
CONVENTION BUREAUX
SANTIAGO DE COMPOSTELA
CONVENTION BUREAU
Tel: 981 555 129 Fax: 981554748
E-mail: sccb@santiagoturismo.com
www.santiagoturismo.com
PALEXCO
Tel: 981228888 Fax. 981229950
E-mail: director@palexco.com
www.palexco.com
CONSORCIO DE TURISMO Y
CONGRESOS DE A CORUÑA
Tel: 981184344 Fax. 981184345
E-mail: j.fernandez@coruna.es
www.turismocoruna.com
EXPOSICIONES DE PONTEVEDRA
(PONTEVEDRA CONVENTION
BUREAU)
Tel: 986833061 Fax: 986874070
E-mail: coordinacion@pazodacultura.org
www.pazodacultura.org
VIGO CONVENTION BUREAU
Tel: 986487118
Email: info@vigocb.org
www.vigoconventionbureau.com
PALACIO DE CONGRESOS Y DE LA
ÓPERA
Tel: 981140404 Fax. 981261284
E-mail: director@palaciodelaopera.com
www.palaciodelaopera.com
EXPOSICIONES DE GALICIA
Tel: 981519988 Fax: 981570020
E-mail: info@palaciosantiago.com
www.palaciosantiago.com+
CONGRESOS MAR DE VIGO
Tf. 986 13 79 40
Email: info@auditoriomardevigo.com
www.auditoriomardevigo.com
DE LUGO
Tf. 982 28 52 00 Fax: 982 285 205
Email: correo@pfclugo.com
www.pfclugo.com
OPC
ASOCIACIÓN GALLEGA DE
EMPRESAS O.P.C.(ORZAN)
Tel: 981900700 Fax: 981152747
E-mail: opcgalicia@opcgalicia.org
www.opcgalicia.org
ADMINISTRACIÓN
XUNTA DE GALICIA
Tel: 981545400
E-mail: gabinete@xunta.es
www.xunta.es
DIRECCION XERAL DE TURISMO
Tel: 981542524 Fax: 981546356
E-mail: secretaria.turismo@xunta.es
www.xunta.es
ASOCIACIONES
FEDERACIÓN PROVINCIAL DE
EMPRESARIOS DE HOSTELERÍA DE
OURENSE
Tel: 988231952 Fax: 988252869
info@federacionhosteleriaourense.es
www.ourensefederacionhosteleria.es
ASOCIACIÓN EMPRESARIAL DE
HOSPEDAJE DE SANTIAGO
Salvadas 29
informacion@santiagohosteleria.org
www.santiagohosteleria.net
EMPRESARIOS DE HOSTELERÍA
DE LUGO
Tel: 982226912 Fax: 982244256
comunicacion@apehl.org
www.eparacomerlugo.es
FEDERACIÓN COMARCAL DE
EMPRESARIOS DE HOSTELERÍA DE
VILLAGARCÍA DE AROUSA
Tel: 981590714 Fax: 986506475
E-mail: feca@afytsl.com
86
Special MICE 2016
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The group of islands together offer unique venues and hotel facilities
The Balearic Islands strengthen
their presence in the
conference sector by renewing
their offering and strategy
Ángeles Vargas
@angelesvargaspe
angeles.vargas@hosteltur.com
Events held in the Balearics are guaranteed success The excellent
climate and continuously renewed infrastructure are soon to
be joined by a new congress palace, while event organisers are
constantly updating what they offer tourists who are ever more
keen to combine business with pleasure in the same visit.
The Balearics offer a great number of
Hotel establishments, as well as ser-
spaces available for the celebration of
vice companies, have, over recent years,
conferences, conventions and events
strived to make important changes, both
of all sizes, from convention centres, a
in infrastructure as in organisation, and
congress palace and another soon to be
as a result they are now able to offer a
opened, to a wide variety of unique ven-
more solid and improved product for the
ues and hotel establishments.
market’s new trends.
The president of the Mallorca Conven-
Over 2015, the entity members have host-
tion Bureau (MCB), Martin Adrover,
ed important international conferences,
states that the island ‘’continues to be a
and there has been a significant increase
leading example of quality and service in
in the number of participants as well as
the Mediterranean.’’ In his opinion, the
the number of visits, although the end of
island is showing an ‘’obvious improve-
year data has yet to be confirmed. This
ment’’ in its position as a MICE destina-
trend will continue in 2016, with requests
tion. ‘’Some of the large companies that
for international events, some of which
stopped holding annual conventions have
will be held here for the second or third
regained confidence and choose Mallorca
time in a row, with an increased demand
for their events and meetings,’’ he adds.
for services.
Special MICE 2016
87
“
Details at the Hospes Maricel, member of the Mallorca Convention Bureau.
Foto: Trivago.
This destination boasts 1,300 registered
He says that the average expenditure per
events and around 66,000 participants,
person has not increased significantly
with an average expenditure of 201 Eu-
over the past year, ‘’it has been affected
ros, which means over 13 million Euros.
by the lower budgets applied strategically
The busiest months are April, May, Sep-
by companies, which have consequently
tember and October, which contributes
affected overall event production, even
towards reducing seasonality at the des-
the process from negotiation to confir-
tination, while there is also a slight in-
mation of the event tends to extend over
crease in demand for the months of Feb-
time.’’
ruary, March and November. The main
Adrover points out that there is a new
issuing markets, in order of importance,
trend which is revolutionising urban
are Germany, Spain, the United Kingdom,
tourism: the ‘’bleisure’’ tourist, the com-
France, Nordic countries and the rest of
bination of business and leisure. ‘’Ac-
Europe (with Austria, Switzerland, Italy
cording to the IE, 67% of business travel-
and Holland being the most notable).
lers admit that often they take some time
The island’s MICE customers are de-
off whilst travelling to a different city for
manding more 4 star hotels which offer
work and 58% often add a day or sever-
services which are more typical of 5 star
al days to their stay so that they can ex-
establishments.
Adrover, who is also
plore the city in their own time,’’ Adrover
the managing director of the Meliá Pa-
explained. ‘’Mallorca boasts all the re-
las Atenea and the Tryp Palma Bellver,
sources necessary to become a leading
thinks that the MICE sector could prompt
destination for this trend,’’ he concludes.
the return of a ‘’stronger 4 star superior
model.’’
Palma steals the show
‘’We know that today’s companies are
The president of the MCB is confident
not just looking for a ‘venue’ at which to
that Palma de Mallorca will see the open-
hold an event, but rather for a combina-
ing of its new Congress Palace during
tion of factors such as tranquillity, good
2016, which will ‘’turn the destination
infrastructure and gastronomy, which
into a leading example for conferences in
when combined with our magnificent
the Mediterranean region.’’ He explains
climate, result in overall satisfaction for
that the venue enjoys a ‘’privileged loca-
any event,’’ he says.
tion in front of the sea, near all the main
The members
of the Mallorca
Convention
Bureau have faith
in the island’s
great potential
to capture the
new ‘’bleisure’’
tourism trend
and strengthen
its international
position
88
Special MICE 2016
“
The Palma
365 Tourism
Foundation
believes that the
palace, which
is currently in
construction,
is key to doing
away with
seasonality as it
complements the
winter product
points of interest in the city,’’ and that
is quite fashionable at the moment be-
it will ensure the city is ‘’included in all
cause it has been able to widen the mes-
the great congress circuits.’’ Its main au-
sage it sends out to its target market
ditorium will be the ‘’building’s piece de
in order to cater to different needs and
resistance’’; it is a fully multi-purpose
expectations shown by the tourist, and
auditorium with the capacity for 1,978
this includes the MICE sector.’’ ‘’It is
people. In addition, it will have 12 sub-
an attractive destination for this sector;
committee rooms, two halls and two ex-
it’s so near all European capitals and has
hibition areas, where any type of fair can
great connectivity and if on top of all
be held.
this there is an infrastructure which will
As explained by Pedro Homar, the direc-
position it in the market, we will even-
tor of Palma 365 Tourism Foundation,
tually become a great competitor in this
the foundation will not define a strategy
sector.’’
until the congress palace model is final-
The Palma Congress Palace’s administra-
ised. Meanwhile the organisation is fo-
tion board decided to desist in the process
cusing on fam trips and product fairs.
of allocating the palace’s management to
For fam trips it is working with local ho-
the Barceló group, basing their decision
tels and agencies, with the MCB or the
on a legal report related to the contrac-
DMC, and for product fairs it assists to-
tual records. While the operational mod-
gether with the Balearic Tourism Agency
el is being finalised, construction work
(ATB). ‘’The venue will be key for doing
continues and the building company has
away with seasonality and we hope that
set February 2016 as the date for comple-
it will allow us to complement our winter
tion. The company will have a budget of
product, and as such we have a long way
10 million Euros for the project.
to go in a sector which other European
capitals have been working on for a very
Menorca, more unique venues
long time,’’ he adds.
The director of the Fundació Foment del
Homar points out that there has been an
Turisme de Menorca, David Vidal, states
increase in the interest shown within the
that the MICE product has not been pro-
MICE sector over recent years: ‘’There
moted on the island but that there have
is a lot of interest in the destination, it
been ‘’research trips with French and
Menorca has many unique event venues. De La Mola Fort.
Special MICE 2016
89
German organisers to determine the island’s potential.’’ He says that it is not a
destination for large conferences, ‘’maybe one or two large events can be held,
such as the Sine Dolore,’’ an international medical conference held in May with
specialists from various different countries. The foundation has attended the
IBTM in 2015 as well as various specialised workshops within the MICE sector in
Frankfurt and Düsseldorf.
Vidal emphasises that Menorca’s strongest potential in this field is to be found in
incentive trips ‘’due to the island’s natural landscapes and its facilities, many
of which are not just a simple conven-
The rural tourism establishment Can Lluc in Ibiza is an example of the many
possibilities the island has to offer the MICE sector.
tion hall.’’ As examples he cites the de
la Mola Fort, the Lithica quarries or the
recent Lazareto de Mahón located at the
Ibiza improves its offer
second largest natural port in the world
The Ibiza Convention Bureau (ICB)
as ‘’attractions to help make Menorca a
highlights the fact that hotel facilities
convention island.’’
are experiencing a significant refur-
H10 Punta Negra
punta negra
BOUTIQUE HOTEL
C/ Punta Negra, 12
E-07181 Costa d’en Blanes, Mallorca
T (34) 971 68 07 62 - F (34) 971 68 39 19
h10.puntanegra@h10hotels.com
The H10 Punta Negra is a Boutique
Hotel located just a few minutes
away from Palma de Mallorca. It
stands on a small peninsula surrounded by the sea and gardens in
one of the most beautiful parts of
the island. It has direct access to
up to 220 people. The terraces and
two coves with crystal clear water.
gardens at the H10 Punta Negra,
The hotel, which has been recently
where we can host work dinners and
renovated, has four meeting rooms
coffee breaks, make it the perfect
that are perfectly equipped for any
place for meetings, conferences and
event. They all have exterior win-
incentive trips. The hotel also offers
dows and the Blanes room can hold
a delicious range of cuisine.
Halls
m2
Blanes
Pineda I
Pineda II
Pineda I+II
Patio
Punta Negra
2703,25 220
96 3,40 60
96 3,40 60
192 3,40 130
82 3,4570
25 3,20 -
200
50
50
120
70
16
150
27
27
60
42
12
Cabaret
60
18
18
55
42
15
144
40
40
80
48
12
80
24
24
48
36
12
200
40
50
100
40
-
90
Special MICE 2016
wave machine).
Ibiza’s conference activity is growing, and 2015 saw the 2nd International
Night-life Congress which brought close
to 500 people to the Hard Rock Hotel Ibiza in October. The medical & scientific
sectors continue to be important sources
of events for the island, with examples
being the Jornadas Gevo, which brought
together 200 veterinarians specialising
in trauma and orthopaedics at the Hotel
Torre del Mar.
Looking forward to 2016, the island has
confirmed events such as the 10th National Endoscopy Congress organised by
the Spanish Society for Obstetrics and
The Balearics’ specialised organisations have recently taken part in the IBTM.
Gynaecology to be held in May with 600
delegates.
The ICB director, Ana Sánchez, indicates
bishment of late and that their offering
that all the island’s assets are further
is solid and modern with products cen-
complemented by ‘’other more specific
tred on the needs of MICE clients. Large
attractions created for the MICE sector,
hotel chains such as Melia are investing
such as conference facilities like the Ibi-
in the island; it has recently opened ME
za Congress Palace and the FECOEF fair
Ibiza and the Sol Beach House. The Pal-
facility for larger events; the increase in
ladium Hotel Group has also continued
the number of 4 and 5 star hotels with
with its renovation project on the island
new openings and the modernisation of
in 2015 and has launched the Grand Pal-
facilities in order to adapt them to new
ladium White Island, a 5 star resort with
requirements, or the incorporation of
430 rooms, connected to the Grand Pal-
new venues, amongst others.’’
ladium Palace (411 rooms) which has
‘’The sector is currently experiencing a
meeting rooms with a capacity for 500
great period on the island; the number
people.
of events is growing every year and lo-
Apart from these recent openings, the
cal companies are deciding to special-
rest of hotels continue to strive for ex-
ise further in this sector,’’ she adds. In
cellent services and some, such as the
2015, the Ibiza Convention Bureau has
Sirenis Tres Carabelas & Spa or the TBH
added five new associated companies.
Los Molinos have included new superior
The Balearic Government’s Tourism
and business rooms.
Ministry has 12 promotional activities
The organisation points out that Ibiza
scheduled for 2016, three of which are
is turning into a privileged location for
for the MICE product, such as the IBTM,
corporate events such as conventions
IMEX and The Meetings Show; as well as
and incentives, for which there are
five fam trips and press trips to spread
many activity options available to com-
awareness of the destination and four
plete any programme and which add a
presentation workshops in different
different touch to the events carried out
markets.
on the island. Team-building activities
Mallorca will host the IGTM golf fair
and open air events are some of the is-
which will bring together the world’s
land’s greatest assets, and water sports
most important tour operators for this
are especially prominent. Worth noting
segment, “which is a great opportunity
is the Surf House Ibiza whose main at-
to position ourselves as a MICE destina-
traction is the Flowrider (an artificial
tion.”
Additionally, in November,
Trust your success to us
Hipocampo Palace*****
Hipocampo Playa ****
Eurotel Punta Rotja****
Cala Millor Park ****
Tel.: +34 971 58 75 12
Barrosa Palace*****
Gran Conil****
Barrosa Park****
Sherry Park****
Natura Palace****
info@hipotels.com
www.hipotels.com
92
Special MICE 2016
BI
Protur Hotels
This Majorcan hotel chain at present offers three of the most emblematic hotels in the Mediterranean with MICE
Protur Biomar Gran Hotel & Spa *****
Avda Magnolia, 6 · 07559
Cala Bona · Mallorca · España
T. +34 971 587 662 · Fax. +34 971 585 157
info@proturhotels.com
proturhotels.com
Protur Hotels offers, in Sa Coma, 2 of
the best establishments for business
travel in Majorca.
In Sa Coma, Majorca, the modern hotels Protur Biomar Gran Hotel & Spa
***** and the Protur Sa Coma Playa
Hotel & Spa **** are the best possible
Protur Biomar Gran Hotel & Spa *****
choice for those wishing to guarantee a
successful event.
They are Mediterranean style Hotels
and assure that your event is unique
and unforgettable!
can hold up to 350 people, offering all
joy; hydrothermal circuit, a wide range
the technical advances that are a must
of treatments, massages etc.
At the Protur Biomar Gran Hotel &
nowadays to guarantee any successful
The Protur Sa Coma Playa Hotel****
Spa***** you can choose from nine
meeting. But once your hard day’s work
is one of the most modern four star
different sized conference rooms de-
is done, what better way to get your
hotels in the area. It offers 5 meeting
pending on your needs. A special men-
body & mind in sync than a visit to the
rooms; from the Salon Rosa of 288 m2
tion must be made to the Gran Auditori-
Biomar Spa that offers more than 3500
to the Sala Camelia of 29m2, all offering
um; 405 m of multi purpose space that
m of recreational spaces for you to en-
natural light.
Protur Sa Coma Playa Hotel****
2
2
Both hotels are interconnected by a gar-
Lounges
Protur Biomar Gran Hotel & Spa 5*
Gran Auditorium
Dalí (Ballroom)
Miró
Rosales
Murillo
Picasso
Goya
Velázquez
Greco
Sorolla
Protur Sa Coma Playa Hotel & Spa 4*
Salón Rosa
Salón TV
Camelia
Adelfa
Acacia
Protur Roquetas Hotel & Spa 5*
Flamingo
Cabo de Gata
Cabo de Roche
Tarifa
Cabo de Trafalgar
m2
Height
BanquetTheatreSchool U-shape
405 5,50-8,50
250
350
250
90
170
3,25 80150
10050
1303,20 100 100 80 30
111
3,20 80906025
111
3,20 80906025
80
3,20 60604015
80
3,20 60604015
80
3,20 60604015
353,20 30 30 15 7
353,20 30 30 15 7
293
2,70
120
200
150
70
105
2,34
-
65
35
20
582,38
- 40 20 15
292,41
- 20 8 5
292,41
- 20 8 5
5133,60 350 450 250 117
2,60
70
100
60
60
113
2,60
70
90
60
50
113
2,60 70906050
104
2,60
80
80
60
50
den area which at any given time can be
put to good use, offering extra versatility when organising events; something
that is always in demand nowadays.
In Roquetas de Mar, Almería, the
Protur Roquetas Hotel & Spa***** is
the perfect place to celebrate any kind
of special event given its privileged position right on the seafront. It offers
5 conference rooms, all fully equipped
making them perfect for any kind of
activity. The hotel also offers restaurants for private dinner, spacious accommodation and not forgetting the
Biomar Spa to relax in !
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Special MICE 2016
BI
Barceló Illetas Albatros****SUP
Paseo de Illetas, 15 | 07181 Illetas (Mallorca)
T +34 971 402 211 | F +34 971 402 154
illetasalbatros@barcelo.com
www.barceloilletasalbatros.com
Located on a beautiful cove on the
west of the bay of Palma de Mallorca, offers a privileged environment
for golf and beach lovers. The ho-
Halls
tel disposes of 7 meeting room, 5 of
Mar (1)
Vent (2)
Marivent (1+2)
Puerto Portals (1)
Port Adriano (2)
Adriano + Portals (1+2)
Porto Pí
Comtessa
Buganvilla
them with natural light with splendid views over the bay, in the quiet
area of Illetas, just a few minutes
away from the city of Palma.
This “Adults only” hotel has 128
rooms,
completely
renovated
m2
Height
Natural Light Theatre Classroom Imperial U-Shape Banquet
98
152
250
50
65
115
20
119
57
3,40 m. YES
3,40 m. YES
3,40 m. YES
2,80 m. YES
2,80 m. YES
2,80 m. YES
2,80 m. YES
2,40 m. No
2,40 m. No
80
120
220
35
50
90
15
85
50
40
80
120
12
24
70
10
60
35
30
40
50
14
18
30
7
24
30
22
36
46
10
14
26
5
20
20
50
100
150
10
20
30
30
50
in
2010, with a modern and innova-
decoration, flowers, rent a car, golf,
tive style. Highlights: excellent sea
etc.
views; natural and quiet cove; Parking; 5 Golf courses nearby; 5 minutes
Restaurants & Bars
from Palma.
• BLUE Restaurant & Lounge: A la
carte restaurant for lunch and din-
Meeting rooms
ner. Terrace with sea view and chill
The hotel offers 7 meeting rooms,
out area.
two of them located on the 6th floor
• BLUE Pool: Snacks, sandwiches
the summer, to have an original
with 250 m2, sea view and pano-
and salads served around the pool
cocktail, taking part of our thematic
ramic lounge bar. Equipped with
area.
parties and DJ sessions, while en-
high technology and capacity up to
• Illetas Bar: Cocktails and soft
joying sunset and sea views.
a maximum of 220 people. Ideal for
drinks. Ideal Terrace for coffee
events organization, whether it is
breaks, finger food and welcome
Leisure
meetings, conventions, banquets or
cocktails.
Two outdoor pools, whirlpool, so-
special celebrations.
• Urban Sky Terrace: To enjoy with
larium, Balinese Beds and direct ac-
a coffee break, finger buffet or, in
cess to natural cove with sunbeds.
Meetings equipment
Thalasso, Spa and Wellness, heat-
Air-conditioning,
microphones,
ed indoor pool and whirlpool, both
sound and recording system, beam-
with salt water, Steam Bath, Sauna
er and screen, WiFi free access, DVD
and beauty treatments and massage
player, lightning...
cabin with sea view. Equipped Gym
and bike rent service. Bendinat Golf
Addicional services
course at 1.2 km, water sports and
Photographer, conference hostess,
yatch rent service on request.
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Special MICE 2016
Hotel JS Palma Stay
C/Pins, nº26
07610 Ca’n Pastilla
(+34) 971 261 550
jspalmastay@jshotels.com
www.jshotels.com
JS Palma Stay is an Adults Only (over
16’s) hotel that has been designed
to make your stay on the island of
Majorca a much more simple and
Halls
enjoyable experience.
Sala 1
402,50
2435
Sala 2
392,50
2035
Sala 3
442,50
2440
Sala 1 + 2
79
2,50 44
70
Sala 2 + 3
83
2,50 44
75
Sala 1 + 2 + 3
123 2,50 96
125
Coffee area
35
2,50 -
-
Coffee area + Sala 1 75
2,50 -
-
Terraza Solarium
75,50
---
The hotel outstands for its unbeatable
location in Ca’n Pastilla, only a short 5
minute drive from the airport of Palma
de Mallorca, and next to one of the most
well-known and longest beaches of the
m2
Height Theatre School
Imperial U-ShapeCocktail Natural light
24
24
20
48
44
92
-
-
-
1444 Yes
1440 Yes
1440 Yes
28
70
Yes
28
75
Yes
46
125
Yes
-
-
Yes
-
-
Yes
-- Exterior
island: the Beach of Playa de Palma.
The hotel comprises of 242 rooms (twin,
guests, during 2015 we carried-out
single, junior suites and handicapped),
the following improvements to our
which are all fully equipped with the
facilities and services:
latest facilities. The buffet restaurant
• Spa
with
sensation
massage rooms, hydro massage
corners offer gastronomic delicacies
pools, sauna, Turkish bath and
fresco on our terrace. The bar salón
offers snacks served indoors and
outdoors. Also, for the entertainment
of our guests, there are evening shows
on offer various times a week.
areas to relax in and unwind.
• Fully-equipped gym (cardiovascular
and muscular)
with 2 swimming-lanes
• Cycling
showers,
offers a show cooking area, themed
and there is the option of dining al-
• Indoor, heated 25m. training pool
Center
with
video
surveillance
Focused towards the MICE
tourism
• Various
meeting
rooms
with
different capacities according to
room set-up and lay-out. All have
day light.
• Food
&
Beverage
services
for
meetings (indoor coffee area, with
New facilities, better service
In our aim to continually offer a
better overall experience for our
the added bonus of an outdoor
terrace next to the meeting rooms)
• Audio visual equipment for hire
96
Special MICE 2016
CI
Gran Canaria attracted 64,000
congress tourists in 2014
T
he Canary Islands are an exceptional destination for congresses, conventions and incentive
trips because, in addition to their privileged cli-
mate, which allows for events to be organised outside
all year round, this region also offers modern facilities, new technologies and a wide range of accommodation options.
Having hosted 415 events with 64,875 congress participants in 2014, Gran Canaria is establishing itself
as a major tourist destination for congresses. According to figures provided by Gran Canaria Convention Bureau, fifty-seven of these events were
international meetings, representing 19.8% of the
In 2014, 415 events with 64,875 attendees were
hosted in Gran Canaria.
total amount.
“
In 2014, 288 conventions and
conferences were hosted in
Las Palmas of Gran Canaria,
congregating 37,552 attendees
Conferences were the most popular type of events
Promotur- Turismo de Canarias is preparing a
new platform to promote tourism for conferences
and incentives.
with 340, followed by forty-five congresses and thirty conventions. A total 14,043 delegates attended
congresses, 21.6%; conventions congregated 5,816
New MICE platform
delegates and conferences 45,016, 69.3%.
In 2014, 288 events were held in the capital, Las Palmas de Gran Canaria, gathering 37,552 attendees.
Figures for this year are also expected to be positive.
For example, in September, 1,200 congress participants attended scientific meetings that were organised at the Canary Islands Congress Palace, in the
Gran Canaria capital and according to information
provided by the Auditorium and Theatre Foundation in Las Palmas of Gran Canaria, these accounted for 8,000 overnight stays and generated an economic impact of over one million euros.
Promotur Turismo de Canarias is setting-up a new
communication platform for the promotion of convention,
congress and incentive tourism (MICE). One of the Creative
Pieces that will be on this platform, the “Return feeling brand
new” video where a group of eastern executives discover the
Canary Islands as an ideal setting for business trips, was
awarded “best creative advertisement in a Web Spot” at the
5th Smile Festival, the European Advertising and Humour
Festival. This new platform will be available in three different
languages (Spanish, English and German) and will illustrate
the archipelago’s potential when it comes to organising
business and professional events.
98
Special MICE 2016
LAS PALMAS DE GRAN
CANARIA
CONVENTION BUREAUX
GRAN CANARIA CONVENTION
BUREAU
Tel: 928261570 Fax: 928362216
www.grancanariacb.com
E-mail: info@grancanariacb.com
LANZAROTE CONVENTION
BUREAU
Tel: 928811762 Fax: 928800080
www.turismolanzarote.com
conventionbureau@lanzarotecb.com
GRAN CANARIA – AUDITORIO
ALFREDO KRAUS
Tel: 928491770 Fax: 928 491853
www.auditorioteatrolaspalmasgc.es
info@pcongresos-canarias.com
PALACIO DE CONGRESOS GRAN
CANARIA / (INFECAR)
Tel: 828010203 Fax: 928411710
www.infecar.es
info@infecar.es
EXPOMELONERAS
928128000 Fax: 928128009
www.expomeloneras.com
congress@lopesangroup.com GABINETE LITERARIO
Tel: 928372149 Fax: 928 380 057
www.gabineteliterario.com
administracion@gabineteliterario.com
www.auditoriodetenerife.com/es
E-mail: eventos@auditoriodetenerife.com
LA CASA DE COLÓN
928 312 373 - 928 331 156
casacolon@grancanaria.com
www.casadecolon.com
PALACIO DE CONGRESOS LA
PIRÁMIDE DE ARONA
MARE NOSTRUM RESORT
Tel: 922757500 Fax: 922757510
MNRComercial@expogrupo.com
www.expogrupo.com
CENTRO INICIATIVAS DE LA CAJA
DE AHORROS DE CANARIAS
(CICCA)
928 368 687 / 928 373 439
cicca@lacajadecanarias.es
www.lacajadecanarias.es
AUDITORIO DE LOS JAMEOS DEL
AGUA (LANZAROTE) (OFICINA
CENTROS TURISMO)
Tel: 928801500 Fax: 928 802754
www.centrosturisticos.com
comercial@centrosturisticos.com
AUDITORIO INSULAR DE
FUERTEVENTURA
Tel: 928532186 Fax 928344785
www.cabildofuer.es/portal
E-mail: culturacabildo@gmail.com
MAGMA ARTE & CONGRESOS
Tel: 922752027
info@tenerifemagma.com
http://www.tenerifemagma.com/
TENERIFE
CENTRO INTERNACIONAL DE
FERIAS Y CONGRESOS
Tel: 922238400 Fax: 922204740
info@recintoferialdetenerife.com
www.recintoferialdetenerife.com
CONVENTION BUREAU
TENERIFE CONVENTION
BUREAU
Tel: 922080769 Fax: 922237872
www.tenerifecb.com
E-mail: info@tenerifecb.com
AUDITORIO DE TENERIFE – ADAN
MARTIN
Tel: 922568600 Fax: 922568602
CENTRO DE CONGRESOS DEL
PUERTO DE LA CRUZ
Tel: 922 238 400
info@congresostenerife.com
www.congresostenerife.com
H10 Rubicón Palace
Urb. Montaña Roja, Playa Blanca
E-35580 Yaiza, Lanzarote
T (34) 928 51 85 00 - F (34) 928 51 84 98
comercial.hrp@h10hotels.com
and most of them with exterior
has spectacular swimming pools, a
windows. The Timanfaya and Yaiza
wide range of cuisine which inclu-
rooms can be converted into the
des new à la carte restaurants, and
Gran Salón Rubicón, which can hold
the Despacio Thalasso Centre with a
more than 500 people. The resort
water area.
With a sea-front location in Playa
Blanca in the south of Lanzarote,
the H10 Rubicón Palace is the ideal
place for combining business with
Halls
m2
pleasure and relaxation. The four-
Timanfaya
Yaiza
Gran Rubicón (I&II)
Femés
Papagayo
Teatro de Mar
UGA
Alegranza
2974,9 300
2354,9 220
532 4,9 520
254,9 -
194,9 -
438 4,9 -
88,24,9 -
254,9 -
star resort is equipped with all the
facilities required for holding any
type of event. It has seven meeting
rooms, all with free Wi-Fi access
250
180
350
-
12
200
50
25
160
120
250
-
-
-
40
20
Cabaret
70
50
-
-
-
-
23
18
90
70
160
-
120
100
-
20
10
-
30
20
150
120
380
-
-
-
-
-
Why settle for less?
Seaside Grand Hotel Residencia*****GL
Member of The Leading Hotels of the World
Seaside Palm Beach*****
Member of Design Hotels
Avda. del Oasis 32 · 35100 Maspalomas · Gran Canaria
Tel.: +34-928-72 31-00 · Fax: +34-928-72 31-08
events@seaside-hotels.com · www.grand-hotel-residencia.co.uk
Avda. del Oasis s./n. · 35100 Maspalomas · Gran Canaria
Tel.: +34-928-72 10-32 · Fax: +34-928-14 18-08
events@seaside-hotels.com · www.hotel-palm-beach.co.uk
The Seaside Grand Hotel Residencia*****GL on Gran Canaria is the perfect setting for
small incentive groups and meetings. The privacy offered and the luxurious furnishings
and amenities make our hotel a favourite choice for business meetings among discerning clients.
The Seaside Palm Beach***** provides an unforgettable setting for incentives, conferences and all kinds of events. The chic retro design by the famous Parisian designer
Alberto Pinto is sophisticated, yet adds to the warm atmosphere, and this lends a special
touch to your events.
Seaside Sandy Beach****
Seaside Los Jameos Playa****
Avenida Menceyes · 35100 Playa del Inglés · Gran Canaria
Tel:+34 928-72 40 00 · Fax: +34 928-72 40 08
events@seaside-hotels.com · www.hotel-sandy-beach.co.uk
Playa de los Pocillos · 35510 Puerto del Carmen · Lanzarote
Tel.: +34-928-51 17 17 · Fax: +34-928-51 42 19
events@seaside-hotels.com · www.los-jameos-playa.co.uk
Our Seaside Sandy Beach**** on Gran Canaria provides a special setting for the hosting
of your events. Modern audio visual equipment for conferences aids the smooth running
of the event. For the perfect ending to your conferences you and your guests may enjoy
our hotel’s specialties in a separate 300 m² restaurant.
Are you planning conferences, weddings, incentives or team-building activities? If so, we
can offer you the perfect venue. The Seaside Los Jameos Playa**** on Lanzarote, set in
over 55,000 m² (13 acres) of grounds, offers an extensive variety of possibilities for a
successful event.
Seaside Grand Hotel
Residencia*****GL
Location
Maspalomas, Gran Canaria
Distance - Airport
35 km
Distance - Beach
500 m
Rooms94
Internet
free wifi
Hotel
Seaside
Los Jameos Playa****
Maspalomas, Gran Canaria
35 km
150 m
328
free wifi
Playa del Inglés, Gran Canaria
31 km
150 m
256
free wifi
Playa de los Pocillos, Lanzarote
9 km
0m
530
free wifi
Salónm2 Theatre Class room Boardroom U Shape
Banquet
Seaside Grand Hotel Residencia*****GL
Bridge Salon12
--8-
Library
Piano Bar 40
20
-10
--
Conference Room 1
Conference Room 2
19
-----
Esencia
Conference Room
76
8050- 30-
Seaside Los Jameos Playa**** Lanzarote
35
18
14
--156
100
75
-
30
80
76
8060- 2595
156
9060- 2550
Fuerteventura 244
180
90- 35100
100
Special MICE 2016
CI
The island will soon improve its offering with the soon-to-open Hard Rock Hotel
44,000 congress tourists
visited Tenerife in 2014
The increase in the number of direct flights between Tenerife and major European cities is
opening up new markets.
I
n 2014, Tenerife hosted 890 busi-
events dropped due to the worldwide
ness meetings with 44,306 atten-
crises, especially in the domestic mar-
dees. Judging by the record numbers
ket. In 2013 and 2014 the limiting fac-
of inbound tourism, Tenerife Conven-
tor did not depend on demand, that has
tion Bureau believes that 2015 will be
increased notably, but on a shortage of
even better; the island expects to end
available rooms due to high holiday oc-
the year with over six million arrivals.
cupancy rates in hotels at certain times
Congress and Incentive Tourism in
of the year, a fact that greatly lessens
Tenerife has experienced a significant
the possibility of hosting large events.
growth over the last ten years. Invest-
The outlook for 2016 is very good. The
ments in both public and private infra-
increase in the number of direct flights
structures for congresses have result-
between Tenerife and major European
ed in an offering of congress palaces
cities is opening up new opportunities
perfectly suited to the capacity of the
in both mature markets (Great Britain,
island, new hotels specialised in this
Germany and main land Spain) as well
sector and different service providers
as other markets that were not previ-
that add extra value and professional-
ously present on the island (France, the
ism. Tenerife Convention Bureau has
United States and Eastern countries,
over seventy members.
among others).
In 2011 and 2012 the number of large
Information requests sent to Tenerife
Convention Bureau reflect a high level
Counsellors Association annual con-
of demand, with large corporate groups
vention and award ceremony.
and all kinds of events (product pres-
Coming soon, the Starmus congress
entations,
international
will attract the “greatest minds” in as-
conventions, etc). This fact, togeth-
tronomy. Stephen Hawking and seven
er with the great moment Tenerife is
other Nobel Prize winners are expected
experiencing as a holiday destination
to attend this important internation-
(with record occupancy rates), means
al congress. Companies of the likes of
that, at certain times of the year, the
Amway, Karpersky or Fedex will also
availability of large numbers of rooms
hold their national conventions on the
(especially if booked at short notice)
island.
could be jeopardized, so this organi-
The offering will also improve a great
sation recommends professional con-
deal with the soon-to-open new Hard
gress organisers to book well in ad-
Rock Hotel and this will increase the
vance.
MICE offering on the island of Tenerife
Among events held in Tenerife in 2015
with over six hundred rooms and con-
the following stand out: the world’s
gress spaces for five hundred delegates.
most important golf forum, IGTM (In-
In North Tenerife, the Consortium for
ternational Golf Travel Market), the
the Rehabilitation of Puerto de la Cruz is
worldwide presentation of Porsche’s
promoting over twenty projects to com-
new models and the British Travel
pletely refurbish hotels in the area.
incentives,
“
High holiday
occupancy rates
in hotels at certain
times of the
year lessens the
possibilities of being
able to host large
events
102
Special MICE 2016
CI
The Ritz-Carlton, Abama
exquisite nature and lush gardens
to provide the perfect setting for an
unforgettable event.
Carretera General TF-47, km 9, 38687
Guía de Isora, Tenerife, España
tel: +34 922 126 528
email: rc.tfsrz.leads@ritzcarlton.com
www.ritzcarlton.com/abama
www.facebook.com/ritzcarltonabama
• Private check-in area for groups.
• 7 heated swimming pools and a
2500sqm Spa.
• An oasis of luxury and tranquility
lying just 25 minutes’ drive from
Accommodation
Tenerife South Airport.
The resort offers 461 luxury rooms,
starting from 50sqm, divided between
Facilities
the Citadel and the four rows of Villas.
The Ritz-Carlton, Abama offers one
All the rooms feature a private terrace
of the finest conference facilities with
with breathtaking views over the
panoramic views over the Atlantic
Atlantic, Golf Course or the Resort.
Are you looking for a special place
Ocean:
for a unique event? Terraces, event
• Our imposing 1,500 sqm (16,146 sq ft)
spaces, gardens, swimming pools and
conference hall can be adapted into
• 10 restaurants, two of them awarded
the golden-sand beach of The Ritz-
10 modular spaces to accommodate
with Michelin Stars (M.B. ** and
Carlton, Abama will be the best setting
all types of events.
Kabuki *).
for your events program.
• Numerous venues surrounded by
Gastronomy
• 3 themed bars.
104
Special MICE 2016
MUR
Earnings amounted to 33.6 million euros in 2014 and figures are expected to
rise by 6% in 2015
The economic impact of MICE
tourism in Murcia improves by 19.5%
C
ongress and event activity in
Murcia has been stable during the economic crisis and
a moderate increase is expected
for 2015. According to the Murcia
Convention Bureau “recovery will
become most evident starting next
year”.
In 2014, Murcia was the setting for a
total 651 meetings that congregated 188,866 people, with an average
290 people per meeting and a direct
economic impact of 33,655,335 eu-
“
The Murcia Convention
Bureau is the first
convention bureau to
launch a programme
to encourage its
members to implement
sustainability strategies
ros, representing a 19.5% increase in
and Traumatology Nursing National
Conference that expects to welcome
four hundred people. The symposium for the Spanish Society of Clinical Immunology and Allergies (SEAIC) is scheduled for 2017 and expects
a turnout of around one thousand
attendees.
An important milestone that will
benefit congress tourism will be the
imminent arrival of the AVE to the
city of Murcia. The Murica Convention Bureau has also recently become the first Spanish convention
comparison to the year before and
with a similar amount of people.
bureau to establish a programme to
the first rise in economic impact
Upcoming events are the National
encourage its members to imple-
since 2007. Average expenditure per
Congress for Refractive Eye Sur-
ment sustainably strategies. The
attendee and day for those attending
gery (SECOIR), with 1,500 people
idea is to become a model destina-
congresses amounted to around215
signed up for the event, the Indoor
tion in this field. To accomplish this,
euros for those staying at four-star
Football Coaches National confer-
the organisation has drafted three
hotels and 190 for those staying at
ence (ANEFS) with three hundred,
Operational Guidelines for the im-
three-star hotels.
the International Congress on Early
plementation of sustainability man-
Meetings that were held at the Au-
Childhood Education, with five hun-
agement systems in event organi-
ditorium and Congress Centre gath-
dred and the Orthopaedic Surgery
sation companies, it has organised
ered half of the total number of peo-
training days for the professionals
ple travelling to Murcia to attend
working in this segment and has
congresses and conferences. Most
also set-up a consultancy service.
attendees were Spanish, 66% while
Over the next few years, both the
those travelling within the same
Institute for Tourism in the Region
region or coming from abroad were
of Murcia and the Department for
17% in both cases.
Tourism at the Murcia City Council
are determined to boost the meet-
Goal: 500,000 tourists
ings segment through internation-
By 2015, the Murcia Convention Bu-
alisation and diversification and by
reau estimates that congress tourism
2019 they aim to double both the
will have grown by 6%. Among this
number of attendees and profits.
year’s events, the following stand out:
This goal translates into achiev-
the National Congress for Rare Dis-
ing profits of 50 million euros and
eases, with over six hundred attend-
congregating around 500,000 MICE
ees and the Food Brokerage Event,
tourists.
Can you think of the ideal place to hold a conference?
Do just think about it. Come to Cartagena.
With an impressive seaside Conference Centre situated in the Marina, El
Batel marks an architectural revolution and has a total capacity of 2,500 people
distributed among its 9 rooms. The main room, located below sea level, can
accommodate 1,401 spectators.
With its 3000-year history, the City of Cartagena offers you the best
entertainment and dining options. Its spectacular cultural heritage and suitable
climate every month of the year will turn your event into
MORE THAN JUST A CONFERENCE.
El Batel Auditorium and Conference Center
Paseo Alfonso XII s/n 30201 Cartagena, Murcia
+0034 968 12 38 27
www.auditorioelbatel.es
info@auditorioelbatel.es
106
Special MICE 2016
NAV
In 2014 this activity generated a 12.4 million euro economic impact
Congress tourists represent 8% of the
tourists visiting Pamplona
L
ast year, 123 events including
23.030 people were held in
Pamplona and its region and
this generated an economic impact
of 12,433,365 euros and 126 jobs.
According to the First Study on the
Economic Impact of MICE Tourism
in Navarra, a study that reflects
the importance of MICE tourism –
around 8% of the total - the average
duration of each meeting was 1.8
days and 49% of them (sixty in total)
“
It is estimated
that each person
attending an
event organised in
Pamplona spends an
average 302.51 euros
accounted for 8.2% and the public
administration congregated almost
a thousand people in seven meetings, 4.5% of the total. Trade Union
and political meetings gathered over
a thousand people and those related
with culture and heritage represented 5.1% and 4.9% of the total number
of attendees, in five and eight meetings, respectively.
With regard to events scheduled for
were regional in scope, 31% (thirty-eight) were national and 20%
(twenty-five) were international.
With a 12.4 million euro economic
impact, expenditure made by attendees and organisers amounted to a
total 6,966,761 euros, generating an
indirect effect of another 2,836,285
euros on the GDP and an induced effect of 2,520,844 euros due to the rise
in income, as detailed in the report.
In the meetings tourism domain,
each euro spent in Navarra was multiplied by 1.76 and 39% of all attendees (14,090 people) spent the night at
a hotel in Pamplona, representing a
total 21,243 overnight stays.
Meeting organisers and attendees
devoted largest amounts of spend-
Innovation Week, one of the most recent events held at Baluarte.
Photo: Iñaki Zaldúa.
ing on accommodation and the restaurant sector, 302.51 euros per per-
at INAP and 0.3% at the Museum of
next year, among others, Baluarte
son.
Navarra.
will host the Congress of the Spanish
Of the 23,030 delegates attending
By sectors, the medical sector con-
Society of Pain on June 2, 2016 and it
events, 48% convened at the Balu-
gregated 30.3% of attendees and 31
is expected that around 500 people
arte Auditorium and Congress Pal-
meetings and the business sector
will attend this event; the national
ace, 19% at the University of Navar-
organised 31 meetings and congre-
congress of the Society and Archi-
ra, 10.2% at the headquarters of the
gated 28.7% of the attendees. In
tecture Foundation will take place
Association of Doctors, 6.6% at ho-
2014, religious meetings congre-
on June 28, with 300 attendees and
tels, 5.5% at the Public University of
gated in seven meetings, 10.9% of
the congress of the Spanish Asso-
Navarra, 5.1% at the Barañáin Au-
the total number of attendees. Ten
ciation of People Development and
ditorium, 2.9% at the Planetarium,
meetings focused on social scienc-
Management will be held on October
1.8% at Civicox Condestable, 0.7%
es were also organised and these
6, with around 200 registrations.
108
Special MICE 2016
PV
The MICE segment has an
economic impact of 56.28
million euros in the
Basque Country
very positively, giving them an average rating of 8.8 out of 10. The general cleanliness of the city (9.6), the
personality and kindness of the local
people (9.5), public safety (9.5) and
public transport (9) are some of the
most appreciated attributes.
“
The improvement in
air connectivity and
the promotion of the
destination, key factors
to promote the MICE
segment in the Basque
Country
Those least valued, but still with
quite high scores, are accessways
and communications (8.2), signposting and information (8.2) and
the value for money at different
@dianaramonv
(Italy, Germany, France, the United
stores (8.2). With these results, in
Kingdom, the Unites States, Portu-
85% of the cases, delegates confirm
gal and Japan), none of them exceed
they would recommend these cities
IBILTUR
3%. The domestic market represents
for the organisation of congresses.
MICE report, drafted every
75% of attendees, mainly originating
During their free time, amongst oth-
two years by the Basque
from Madrid, Catalonia and Andalu-
er activities, attendees like to en-
Tourism Observatory, in 2014 the
sia, followed by Galicia, Castile and
joy local cuisine (86%), city tourism
total volume of expenditure incurred
Leon and Castile-La Mancha.
(80%) and cultural tourism (62%).
by people attending congresses and
55% of the congress participants that
meetings during their stay in the
travel to the Basque Country do so by
Growth potential
Basque Country was 56.28 million
plane, followed, in order of impor-
The Basque Government’s Tour-
euros, 25.6% more than in 2012.
tance, by 31% who do so in their own
ism department points out that the
The total volume of expenditure of
cars. With regard to foreign attend-
Basque Country has many strengths
national attendees is estimated to
ees, the percentage of people arriv-
such as “its privileged location,
be over 35.53 million euros and al-
ing by plane increases to 89% and in
great connectivity, excellent cui-
most 20.75 million euros for foreign
the case of attendees travelling from
sine, the quality of its services and
attendees. Spending per person was
other parts of Spain, 44% travel by
excellent hotel infrastructures and
407 euros, while in 2012 it was 352
plane and 39% arrive in their own
congress venues”. This department
euros.
cars. These figures reaffirm the im-
believes that growth is possible in
According to this report, only 25% of
portance of air connectivity and new
this segment, “mainly because of
those attending conferences in the
routes for the Basque region.
the improvement in air connectivity
A
ccording
to
the
Basque Country come from foreign
and the promotion of the destina-
countries and their origin is widely
How Basque cities are rated
tion, key aspects it will continue to
dispersed among different markets
Delegates have valued Basque cities
work on”.
Special MICE 2016
109
PV
Barceló Bilbao Nervión
Paseo Campo Volantín, 11
48007 Bilbao
Vizcaya
www.barcelobilbaonervion.com
The Barceló Bilbao Nervión hotel is
located right in the centre of Bilbao
next to the city hall and a 10 minute
walk from the Guggenheim Museum,
Halls
the old quarters (tapas bar area) and
Oma
80
704030357050
Durango
24
20121012X X
Gasteiz
24
20121012X X
Avenida
24
20121012X X
Arenal
22
20121012X X
Nervion
250
20013040 40 220160
Tivoli
81
654430345050
Casco Viejo I 97
906535409080
Casco Viejo I +II
180 180
132
35
40
170
160
Casco Viejo II83
907034409080
Casco Viejo II+III
313
30015040 40 250220
Casco Viejo III 230
22013040 40 180150
Casco Viejo I+II+III
410
39025040 60 400250
the Gran Vía (shopping district). The
RENFE railway and the Bilbao metro
stations are situated just 750 metres
from the hotel, the Termibus station
is 2 km away and the airport is 12 km.
M2Theatre
ClassroomU-Shape Imperial Cocktail Banquet
The hotel offers a complete range
of facilities and services for hosting congresses, conventions and all
types of banquets and celebrations.
The hotel has 10 meeting rooms
from 20 to 410 square meters and
350 B-Rooms, which are completely
refurbished. Moreover, its Ibaizabal
of cuisines and its café is well known
which you can enjoy at your table or
restaurant offers an excellent range
for its renowned creative tapas,
in the wine corner.
110
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PV
Vitoria-Gasteiz seeks to consolidate
its position on the map of congress
destinations
ly adapt to different requirements.
the Congress Palace, based on an
Opening its doors in 1989, it was the
eco-architectural refurbishment, it
first congress place in the Basque
is now an icon of sustainable archi-
Country. It has recently been refur-
tecture in the Basque Country’s cap-
apital of services and busi-
bished and extended and now has
ital. Its heating, cooling and acoustic
ness operational centre, its
three main wings: north, south and
systems and its landscaping model
strategic location makes Vi-
central.
with its façade decorated with verti-
@dianaramonv
C
toria-Gasteiz the ideal place to hold
events, conventions and meetings.
The city first became active in the
organisation of conferences in 1986
and after almost three decades of
experience and with high quality infrastructures, the Basque Country’s
capital city renews its firm commitment to consolidate its position on
the map of congress destinations.
Privileged location
Nestled at an important crossroads, Vitoria-Gasteiz cannot be
missed when travelling north-south
Europa Vitoria Congress Palace, an icon of sustainable architecture.
through the peninsula and it is a
natural outlet to the Mediterranean. The A-1 runs through Álava and
The north wing has more than twen-
cal gardens make it a model building
connects Madrid with the rest of Eu-
ty meeting rooms that can seat from
with regards to sustainability. New
rope. Its strategic location, excellent
25 to 450 people and the south wing
halls have been fitted with up to date
communications and its proxim-
houses three main multipurpose ar-
equipment and in line with current
ity to other capitals, make Vitoria
eas also used for exhibitions with a
quality standards. Amongst oth-
Gasteiz a wonderful destination and
total area of over 3,000 square me-
er services it provides a specialised
the ideal place to start to get to know
ters: the Green Capital Hall (580 m2),
advisory service for event organi-
the Basque Country.
the Olárizu Halls (1,400 m2) and Es-
sation, personalised treatment and
Its MICE offering is based on two
tíbaliz (1,250 m2). As for the centre
a team of highly qualified technical
major infrastructures: the Europa
wing, this is where the main lobby
professionals.
Exhibition
Palace,
is located and it houses an auditori-
On the other hand, being located in
modern and functional, and the Villa
um that can seat up to 800 people,
the centre of the city it is connect-
Suso Palace, a beautiful renaissance
a restaurant and a roof terrace. Once
ed to a main artery and a shopping
building. all of the work has finished, Europa
area with hotels, cafés and restau-
Palace will quadruple its operational
rants and it is also connected with
capacity from 1,499 to 5,700 people.
the main roads into the city from
and
Congress
Renovated Palace
The Europa Exhibition and Congress
Burgos, Madrid, Bilbao, Donos-
Palace is a very spacious venue with
Icon of sustainability
tia-San Sebastian, Pamplona and
a lot of natural light that can easi-
As a result of the transformation of
Zaragoza.
Special MICE 2016
111
Palacio de Congresos y Exposiciones Europa
Palacio de Congresos y Exposiciones Europa.
Avenida de Gasteiz, 85. 01009 Vitoria-Gasteiz.
Tel: 945 16 15 20
Fax: 945 22 80 09
www.vitoria-gasteiz.org/congresos
Información y reservas:
Vitoria-Gasteiz Convention Bureau
congrestur@vitoria-gasteiz.org
Tel: 945 16 15 20
Edificio contemporáneo, ubicado en
el centro de la ciudad y primer Palacio de Congresos y Exposiciones del
País Vasco. Fue inaugurado en 1989,
el año de la caída del muro de Berlín. Reformado y ampliado en sucesivas ocasiones, su interior resulta
moderno y muy confortable. Espacioso, adaptable y con abundante
luz natural, gracias a los miradores
y lucernarios que recorren toda su
fachada y cubierta. La última reforma del edificio (año 2015) se produce
con una clara vocación de convertirlo en un edificio sostenible. El Jardín
Vertical que envuelve su fachada se
integra en el corredor verde de la
Avda. de Gasteiz, primer tramo del
Proyecto urbano de Anillo Verde Interior. Edificio de referencia de la
Vitoria-Gasteiz, Capital Verde Europea del año 2012.
Cuenta con parada de tranvía.
Edificio de propiedad y gestión municipal.
Fotografías: Quintas Fotógrafos.
Ayuntamiento de Vitoria-Gasteiz.
Salones
m2
Imperial Cóctel
Mesa U
Escuela
Teatro
Auditorio Fco. Vitoria
451
--
--
--
--
437 + 9
J.M. Barandiarán
89--------95
Micaela Portilla
87--------85
Gasteiz
191
90170
4590150
La Florida
164
80120
4580110
Armentia
126
70100
457090
La Hechicera
996080356080
Sorginetxe
925070355070
Salburua
85----30---Prado
773040253040
Zabalgana
563040253040
Angulema
5015-- 121225
Ayala
5115-- 121225
Mirador Avenida
266120300-- 120150
Galería Stands Planta Baja
160
--
150
--
--
-Galería Stands Entreplanta
108
--100
-----Vestíbulo lateral Norte
360220500-- -- -Vestíbulo Central
450
Olarizu
1.400800 1.200--
800 1.200
Estibaliz
1.250
500900-- 500900
Avenida
308180180
Auditorio María de Maeztu
327 platea
82 escena
--- ------- ----780
Green Capital
580300400-- 300500
To work like this
is a pleasure
H10 Hotels has 31 elegant Meetings and Events hotels in 18 exceptional destinations. Centrally located,
they offer meeting rooms equipped with state-of-the-art technology and free Wi-Fi. Furthermore, our
select choice of cuisine and expert team of professionals will help to ensure that your business meetings
and events are a great success.
With you in mind
www.h10hotels.com / T (34) 952 81 20 00 / mice@h10hotels.com
Tenerife • Lanzarote • Fuerteventura • La Palma • Gran Canaria • Mallorca • Costa del Sol • Costa Daurada • Riviera Maya • Punta Cana • Cuba
Barcelona • Madrid • Seville • Rome • London • Berlin • Lisbon

business - Hosteltur.com

Transcription

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