Media Kit - King West Magazine

food, fashion,
art & design,
celebrating
Toronto
Lifestyle:
A stimulating
lifestyle magazine
covering food,
fashion, art and
design, KingWest
celebrates Toronto.
A biannual magazine with sophisticated photo spreads,
compelling and timely feature articles, buzz-worthy business
listings and eye-catching, tailored advertising – KingWest
keeps its affluent and influential readers up-to-date on the
best of a world-class city.
The REader:
Kingwest Readers
KingWest delivers an ideal audience: Our targeted
circulation arrangement with the Thompson Hotel, city-wide
businesses and other exclusive partners guarantees you’ll
reach affluent, intelligent and worldly Torontonians.
demographics:
Downtown Toronto:
Downtown West:
Downtown East:
- Population growth tripled in five years
- 70% of population growth aged 20–39
- 47% of total population aged 20–39
- 14% employment growth in five years
- 20% increase in HHI in five years
- $85,541 average HHI
- 32% have a HHI of $100,000+
- 23% have a personal income of $100,000+
- 27% increase in HHIs of $100,000+ in five years
- 75% aged 25–55
- 5% increase in HHI in five years
- $113,281 average HHI
- 38% have a HHI of $100,000+
- 25% have a personal income of $100,000+
- 36% increase in HHIs of $100,000+ in five years
- 68% aged 25–55
distribution:
10,000
free issues printed
each an elegant coffee-table keepsake
Targeted neighbourhoods:
Annex, Leslieville, Yorkville, Core, King East and West,
Queen West, Bloor West Village, Rosedale and Forrest Hill.
Most condo lobbies in the King West Village.
Every room of the Thompson Hotel is furnished with
a copy of KW.
The Winter issue is distributed at the Interior Design Show.
Every car in the exclusive Uber Car Service carries copies
of KW.
digital:
KingWest currently appears in webzine format, with clickable
ad pages. In the coming months, a new digital strategy will
boost KingWest’s online presence. Launching sometime
after the spring print issue, the site will bring stories in the
magazine to life through videos, interactive and exclusive
content and more. Designed to connect readers with the
stories, products and places that matter, the site will offer
incentive-based contests and events, linked through key
social-media platforms, to bring the audience closer.
Advertising:
Rates
FREQUENCY
DOUBLE PAGE SPREAD INSIDE FRONT COVER
FULL PAGE INSIDE BACK COVER OUTSIDE BACK COVER HALF-PAGE VERTICAL 1X
8,800 6,875 5,500 6,600 7,150 3,575 2X3X4X
7,900 7,400 7,000
6,100 5,800 5,500
4,900 4,600 4,400
5,900 5,600 5,200
6,400 6,000 5,700
3,200 3,000 2,800
Advertising Deadlines:
ISSUE: Spring/Summer
RELEASE DATE: May
BOOKING DEADLINE: APRIL 15
CONTENT DEADLINE: APRIL 30
ISSUE: Fall/Winter
RELEASE DATE: December
BOOKING DEADLINE: NOVEMBER 15
CONTENT DEADLINE: NOVEMBER 30
For inquiries contact
Morad Reid Affifi
mo@kingwestmag.ca
ADVERTISING:
The Details
Magazine Specifications:
Cover: Uncoated with spot UV coating 10pt.
Text: Uncoated 80lb
Printing process: Offset (sheetfed)
Binding method: Perfect Binding
Full page trim size: 9" x 12"
Live area: 8" x 11"
DPS trim size: 18" x 12"
DPS live area: 17" x 11"
Bleed: 0.25"
MATERIAL SUBMISSION REQUIREMENTS:
File formats:
- High resolution PDF with proof.
- Adobe Illustrator, InDesign, QuarkXPress
with images and proof.
Bleed
Submissions Details:
trim
File upload information:
live area
FTP address: ftp.kingwestmag.ca/addrop
User ID: KW_Mag Password: 7Mag
(These are case sensitive)
After you have uploaded your ad:
1. You must e-mail a PDF including the name of
the uploaded file & any detail information to
addrop@kingwestmag.ca
2. Forward an acceptable hard copy press proof
Attention: Production
Delivery Address:
500 Wellington Street West, Toronto, Ontario M5V 1E3
DPS
LIVE: 16" X 11"
BLEED: 18.5" X 12.5"
TRIMLINE: 18" X 12"
IFC
LIVE: 8" X 11"
BLEED: 9.5" X 12.5"
TRIMLINE: 9" X 12"
FULL
LIVE: 8" X 11"
BLEED: 9.5" X 12.5"
TRIMLINE: 9" X 12"
IBC
LIVE: 8" X 11"
BLEED: 9.5" X 12.5"
TRIMLINE: 9" X 12"
OBC
LIVE: 8" X 11"
BLEED: 9.5" X 12.5"
TRIMLINE: 9" X 12"
1/2 (VERTICAL)
LIVE: 4" X 11"
BLEED: 4.75¨" X 12.5"
TRIMLINE: 4.5" X 12"