PR Bahrain

ORGANIZED BY
EXCLUSIVE PR PARTNER
SUPPORTED BY
10 REASONS NOT TO MISS OUT ON THE
MIDDLE EAST’S MOST INNOVATIVE PR EVENT
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Spend two days
surrounded by some of
the most stimulating
and forward-thinking
people in the world the instant cure to a
creative burnout.
You will hearfrom
leaders of the world’s top
brands like Google,
Ericsson, MasterCard,
Nissan and GE.
With annual shows in 16
different countries, the Global
PR Summit is the world’s
largest PR event. Just in 2015
the event was organized in
Jordan, Morocco, Turkey,
Egypt and Lebanon and in
2016 aside from Bahrain the
event is also being held in
Turkey, India and Iceland.
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Our speakers have
worked and developed
PR and communications
strategies for European
Royal Families, US
Presidents and some of
the world’s most admired
entrepreneurs and
corporations.
Get smarter. Discover
new ideas and trends
for your sector and
leave the retreat with
incredible insights that
will inform your
business in the future.
Be exposed to new
ways of approaching
your work and your
brand, and learn
from the incredible
stories each speaker
has to tell.
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The Global PR Summit 3
will motivate you, and
will provide you with a
world-class education in
public relations and
communications.
Our event will provide you
with the opportunity to get
deeper understanding of
today’s ever changing PR
trends and will provide you
with a natural support
structure that will help
you stretch your PR
knowledge beyond your
normal limits.
The Global PR Summit 3
is all about building a
creative community
that will provide you
with support, value and
opportunity to make
things happen.
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With over 5 hours of
interactive discussions,
the Global PR Summit 3
is all about real life
conversations.
MEET YOUR NEW PR FRIENDS
Joyce Baz
Head of Communications – MENA
Google
Sarah Walker Kerr
Jumanah Anter
Senior Vice President, Global
Communications, MEA
MasterCard
Patrick Jephson
Donald Steel
Global Crisis Communications Expert
Former Chief Communications Advisor, BBC
Roland Buerk
Regional Director of Public
Relations MEA
The Ritz-Carlton Hotel Company LLC
International Reputation Expert, New York
Times Bestselling Author
Former Chief Of Staff
To Princess Diana
Senior Director, Head of Communications,
Africa, Middle East and India
Nissan Motor Company
Mary Jo Jacobi
Amjad Shacker
General Manager Corporate
Communications
STC
Alex Malouf
Corporate Communications Manager
P&G
Ingrid Sahu
Vice President Corporate
Communications, Middle East, Africa,
Asia Pacific, Eastern Europe & CIS
Western Union
Caroline Wehbeh
Communications Director, MENAT
GE
Tomas Matesanz
Head of Communications and Public Affairs
Cruises Lines International Association
Europe (CLIA)
Scott Hicks
Former Client Partner
Facebook
Fida Kibbi
Vice President, Head of Marketing
&Communications MEA
Ericsson
US Presidential Advisor, Corporate Director,
Strategist Former Communications Chief
HSBC, Lehman Brothers, Royal Dutch Shell And
BP America
Simon Jenkins
Global Social Media Director
Socialyze (HAVAS Group)
GLOBAL PR SUMMIT 3 MIDDLE EAST
DAY ONE, 1ST JUNE 2016
09.00
Registration And Morning Coffee
10.00
Chairman’s Opening Remarks
The Art Of The Apology - Sorry Seems To Be The Hardest Word
1 0.1 0
10.30
10.50
Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And
Former Communications Chief, BP America, Lehman Brothers, Royal Dutch
Shell, USA
Forgivability: Why You Need It - How To Get It
Patrick Jephson, International PR Expert, New York Times Bestselling Author And
Former Chief Of Staff to Princess Diana, UK
Communicating To Change
Jumanah Anter, Senior VP Global Communications, MasterCard
11.10
Interactive Discussion With Mary Jo, Patrick And Jumanah
11.40
Networking And Refreshment Break
1 2 .1 0
12.30
Developing The Role Of Communications As A Strategic Resource Within The
Company Rather Than Just A Support
Amjad Shacker, General Manager Corporate Communications, STC
Understanding The Media Revolution: How Digitization Of The Media Is
Changing Our Work
Joyce Baz, Head Of Communications MENA, Google
GLOBAL PR SUMMIT 3 MIDDLE EAST
DAY ONE, 1ST JUNE 2016
12.50
Tailoring Your Content And Approach Per Platform And Audience Type To
Remain Fresh And Engaging Whilst Ensuring You Meet Your Marketing Aims
Simon Jenkins, Global Head Of Social Media, Socialyze
1 3 .1 0
Interactive Discussion With Amjad, Joyce And Simon
13.40
Lunch For Speakers And Delegates
14.30
14.50
1 5 .1 0
The Role Of Marketing And Communications In Building The Brand And
Supporting Sales Growth
Fida Kibbi, VP Marketing And Communications, MEA, Ericsson
Best-Practice Advice On Utilising Social Media Content, Tools And Data To
Support Better Service Delivery
Alex Malouf, Corporate Communications Manager Arabian Peninsula, P&G
Developing Successful Relationship With Influencers And Brand Ambassadors:
Providing More Authentic And Relevant Messaging That Connects With Consumers
Sarah Walker Kerr, Regional Director, Public Relations MEA, Ritz Carlton Hotel Group
15.30
Interactive Discussion With Fida, Alex, Jumanah And Sarah
16.00
End Of Day One
GLOBAL PR SUMMIT 3 MIDDLE EAST
DAY TWO, 2ND JUNE 2016
09.00
Registration And Morning Coffee
10.00
Chairman’s Opening Remarks
1 0.1 0
10.30
Best-Practice Strategies And Approaches To Take Control And Proactively
Manage Crisis Communications On Social: How Should You Respond And In
What Timeframe?
Donald Steel, International Crisis Communications Experts, Former Chief
Communications Advisor, BBC
Safeguarding Your Brand Reputation In Times Of Crisis
Tomas Matesanz, Head of Communications and Public Affairs, Cruises Lines
International Association Europe (CLIA)
10.50
Interactive Discussion With Donald And Tomas
11.20
Networking And Refreshment Break
11.50
Interactive Panel Discussion: What Clients Want From A Modern Agency?
1 2 .1 0
12.30
The Changing Face Of Media Relations: What Works, What Doesn’t In Today’s
Changing Media Landscape
Roland Buerk, Senior Director, Head of Communications, Africa, Middle East and
India, Nissan Motor Company
What PR Skills Are Required For The PR Professionals Of Tomorrow
Ingrid Sahu, Vice President Corporate Communications, Middle East, Africa, Asia
Pacific, Eastern Europe & CIS, Western Union
GLOBAL PR SUMMIT 3 MIDDLE EAST
DAY TWO, 2ND JUNE 2016
12.50
Crafting Messages That Are Understood By A Diverse Range Of Audiences:
What Narratives Are Resonating With Key Stakeholder Audiences?
Caroline Wehbeh, Director, External Communications MEA, GE
1 3 .1 0
Interactive Discussion With Caroline, Ronald And Ingrid
13.40
Lunch For Speakers And Delegates
14.30 – 17.00
Choose Between Two Workshops:
Interactive Workshop A
Interactive Workshop B
Crisis Simulation Session: Crisis In A Social
Media World
Generating Iconic Content On Facebook:
Utilising Facebook Paid Advertising In Your
Social Strategy Without Blowing The Budget –
What Results Can You Expect?
Participants will be divided into groups and
each group will select a spokesperson who will
be interviewed on the particular crisis situation.
Each interview will be recorded and
broadcasted to the entire audience. As the
crisis develops, other spokespeople will be
taken. The simulation will also include a press
conference where the spokespeople have to
answer journalist questions. The press
conference will be filmed and shown to
delegates and trainers for feedback.
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Understand Consumer Behavior on Facebook
Explore people's need to be social
Discover the social science behind sharing
Analyze engagement to reveal social insights
Learn to speak with authenticity
Develop the power of imagery
Craft engaging Brand Stories
Workshop Leader:
Workshop Leader:
Donald Steel
International Crisis Communications Expert,
Former Chief Communications Advisor, BBC
Scott Hicks
Facebook Marketing Expert And Former
Client Partner, Facebook
INTERESTED IN SPONSORING OR EXHIBITING
AT THE GLOBAL PR SUMMIT 3 MIDDLE EAST
Over 30 companies have sponsored or exhibited at the Global PR Summit around the world.
At P World we are all about creating unique experiences for our customers. By supporting our
event you will be in direct contact with your target market and generate business for your
organization.
As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and
our unparalleled direct marketing campaign where your solutions are promoted extensively
across the region through targeted e-shots, hard copy mailings and our experienced
telemarketing team.
At the event itself our job is to personally introduce you to senior buyers, influencers and
decision makers through pre-arranged one to one meetings, networking events and keynote
speaking opportunities.
We have an experienced and thoroughly professional team here that will ensure we generate
real ROI for your company.
For more information on how you can get involved at the Global PR Summit 3 as an exhibitor
or a sponsor, please email Kosta Petrov at kosta.petrov@thepworld.com
SOME OF THE COMPANIES THAT HAVE
SUPPORTED THE GLOBAL PR SUMMIT
EVENTS AROUND THE WORLD:
THE HR COMPANY
Recruitment Consultancy Training
SOME OF THE COMPANIES THAT HAVE
ATTENDED OUR PR SUMMITS IN
THE MIDDLE EAST:
• Fortune Promoseven Co
• Bidaya Public Relations
• Hamad Medical Corporation
• Media Watch Middle East
• Kuwait Foreign Petroleum
Exploration Company
• Weber Shandwick MENA
• Qatar Financial Centre Regulatory
Authority
• Northwestern University in Qatar
• Qatar Foundation
• Gas Exporting Countries
• Thuraya
• Qatar Int’l Petroleum marketing
• Aljazeera Media Training and
Development Center
• RMIT University Vietnam Limited
Liability Company
• Agency 222
• Zamil Industrial Investment Co.
• Kuwait Energy
• Hamad Bin Khalifa University
• CTT Consulting
• Blue Apple Mediacom
• Bayan Tebyan
• Isa Award For Service To Humanity
• Danube foods
• RasGas Company Limited
• Ministry of Transportation Bahrain,
• Maersk Oil Qatar
• Waha Capital
• ADabisc
• MUNTAJAT
• Al Tayer Group
• Schneider Electric
• Amlak Hospitality
• Primary Health Care Corporation
• Omantel Mawalleh
• Omran
• Royal College of Surgeons in Ireland
• Gulf Organisation for Research
& Development
• Georgetown University in Qatar
• Qatar Finance and Business
Academy
• Ismail Ali Eskandar Trading
and Contracting
• Enterprise
• Sakshi Advertising & PR
• News Group International
• Oman Sail
• Elizabeth Wood
• Mohammed Bastaki
• Media Watch Middle East
• Omran
• A.K.ALMUHAIDIB & SONS
• BAE Systems
• Al Hassan Group of Companies
• DABO Events
• Advanced Petrochemical Company
• Boehringer Ingelheim
• PETRONAS Carigali Iraq Holding
• Dar Al-Hekma University
• The Research Council
• Flydubai
• OmanExpo
• Weber Shandwick PR
• SANOFI
• Dur Hospitality Co
• The Ritz-Carlton
• International Maritime College Oman
• Investing for the future of Oman
• Marriott International
• BMW Group Middle East
• AstraZeneca
• Orpic
• Oman Environmental Services Holding
• Company
• Duqm Refinery Company
• Telecommunications Regulatory
Authority
• Dhofar Automotive LLC
• TEEJAN HOUSE
WHAT IS THE GLOBAL PR AND MARKETING
ELITE SAYING ABOUT OUR PR EVENTS:
Serhad Bolukcu
Facebook
Massimo Sangiovanni
Motorola Solutions
Karen Carter
Microsoft
Jessica Bennett
Tumblr
“ Thank you so much for having me. It was a pleasure
and what a great group of speakers you had as well. ”
“ I enjoyed the conference and networking. ”
“ Amazing event! I had a great time and was able to
meet some fantastic people. You all do a stellar job. ”
“ I thought the conference was great! ”
Sonja Briffett
Henkel Beauty Care
“ Thanks again for a wonderful event!
Well organized and great guest speakers ”
Madlen Nicolaus
Salesforce
“ It was a great experience again and
thanks again for the perfect organization. ”
Irina Pashina
SAP Marketing
Steffen Ruebke
Henkel Beauty Care
“ It´s an honor and pleasure to be part of the P. family
and I am happy I could contribute to what was an
amazing marketing conference! ”
“ Many thanks also from my side for the great "experience" - it was
great to visit such an amazing country, attend such an inspiring seminar
and conduct more online/tv interviews per day than ever before. ”
Burak Ergenoglu
Sanofi
“ It has been a pleasure for me to speak at your very well organized
event. Thank you very much for you and the team members
for your professionalism and being a good host. ”
Dana Kabbani
EMI Music
“ I really enjoyed the meeting – everything was organized perfectly,
smart and nice speakers, impressive location ”
PRICING
SAVE
FOUR WAYS TO REGISTER
+38925111350
register@thepworld.com
CALL
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Naum Naumoski Borce 50/2-11
1000 Skopje, Macedonia
www.thepworld.com
+38925111350
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Information
6 – 7 participants
REGISTER BEFORE 14TH APRIL 2016
REGISTER BETWEEN 15TH APRIL – 13TH MAY 2016
REGISTER AFTER 14TH MAY 2016
US$699.-
US$ 899.-
US$ 1099.-
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For further information on current promotions and Group Discounts please contact
Kosta Petrov on +38925111350 or kosta.petrov@thepworld.com
All registrations are subject to our terms and conditions which are available at
www.thepworld.com Please read them as they include important information. By
submitting you registration you agree to be bound by the terms and conditions in full.
DELEGATE DETAILS
An invoice will be sent upon receipt of your
registration. Please note that full payment must
be received 7 days after the issue of the invoice.
If the payment is not received by the 7th day of
the issued invoice, the registration will be
canceled and you have to re-register for the
event. You can pay by bankers draft in US$ or
with a credit card through our e-payment
system. Please note that that all major credit
cards except American Express are accept.
Entry to the Event will be refused if payment if
not received prior to the event.
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500-999
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If you are unable to attend, a substitute delegate will
be welcome in your place.
Registrations cancelled more than 7 days before the
Event are subject to a US$ 250 administration
charge.
Registration fees for registrations cancelled 7 days
of less before the Event must be paid in full.
Substitutions are welcome at any time.
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