RomaniaAuto0709 - National Association of Manufacturers
Transcription
RomaniaAuto0709 - National Association of Manufacturers
Romania: Automotive Market Overview Romania: Automotive Market Overview Page 1 of 15 Corina Gheorghisor Date (07/23/2009) Summary The automotive industry has been one of the most profitable branches of the Romanian economy in recent years. In 2008 the Romanian car industry, covering both car and car part manufacturers, experienced a turnover of $15 billion, larger than the $12 billion one recorded in 2007. The automotive industry brought important contributions to the state budget: VAT of around $3 billion, tax on income of around $214 million and another $4 billion from exports, its total turnover accounting for 8.5% of Romania’s GDP. The total labor force in the industry (motor vehicle manufacturers and components producers) consists of approximately 220,000 people. In addition, there is a significant number of people, probably more than 136,000, working for tier-two or tier-three suppliers (raw materials, sheet metal, ball bearings, assembly elements) as well as for companies providing utilities, transportation and other goods and services. Romania hosts automotive clusters with large networks of suppliers and components manufacturers. Most of the Romanian suppliers work in joint venture with foreign partners, the Romanian party providing production halls, utilities and engineering services, while some of the major brands from the international car manufacturing industry bring in their know-how and raw materials. These JVs are producing for both the domestic market (mostly for Renault-Dacia) and the overseas markets. The two main car manufacturers in Romania are currently Dacia-Renault and Ford. Market Demand Unlike previous years, when the Romanian auto market had been very active and experienced steady growth, in 2009 the situation has changed, the decrease being significant. Already in 2008 the total car market fell by 11.7% to 324,080 units. The automotive specialists anticipate that in 2009 the sales volumes may even turn back to the 2003 level. Over the first six months of this year the aggregated domestic demand fell by about 60% compared to the 176,429 units reported in the same period of last year. As regards commercial vehicles, in H1 of 2009, sales have decreased by over 70%. The sales of new cars may drop in 2009 to approximately 130,000 units (i.e. the level of 2003), well below the estimate of 150,000 units made by dealers a few months ago. In 2003 the total car demand amounted to 135,305 units (+20.8% as against 2002). A year later, in 2004, the total market underwent a new 33.7% increase, reaching 181,000 units. Many auto dealers are expected to go bankrupt by the end of this year, since no spectacular recovery of the auto market is expected yet. In spite of the new economic slowdown, in the short/medium term, the scrapping incentive program for the car fleets renewal, successfully implemented in several countries is expected to Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE Romania: Automotive Market Overview Page 2 of 15 have a positive influence on car sales in Romania too. Thus, the $6,600 Logan, produced by France's Renault, has become a winner thanks to Germany's $3,650 government rebate available for new car purchases, as it is considered Europe's cheapest production car. In Romania, the car ownership has increased significantly over the past three years, despite the relatively low levels of disposable income, to an estimated 238 cars per 1,000 people in 2009. According to the Global Insight Study, the average for new EU members was 186 cars and for Western EU members, 508 cars. Car ownership is heavily concentrated in and around the capital, Bucharest, where ownership rates are double the national average. The Romanian car fleet totalled 5,072,000 units in 2008. Total car fleet for 2008: 5,072,405 units, out of which: Passenger cars-79%; LCV+Bus-10%; Commercial Cars-4%; Others-7% Source: Romanian Ministry of Administration and Interior Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE Romania: Automotive Market Overview Page 3 of 15 Market Data 90,000 82,258 80,000 70,000 60,000 50,000 40,000 65,293 -19% 52,873 59,057 -59.3% +34% 49,194 36,678 -58% 33,513 24,825 30,000 Q1 2008 (units) 20,000 Q1 2009 (units) 10,000 0 *the statistic includes Passenger cars, Commercial Vehicles and Buses According to the NIS (National Institute of Statistics), the production and assembly of vehicles has seen a decrease of 19%, reaching 52,873 units in Q1 2009. The only field with a slight increase is the export, with an extra 34%, due to the car demands from Germany and France. Export growth has been driven in recent years by Dacia, first with its Solenza and pick-up models, and more recently with the Logan. Also, the import of cars has dropped by 58%, to 24,825 units so far in 2009. Sales of new vehicles (domestic and imported) have decreased by 59.3% in 2009 in comparison to the same period of 2008 according to APIA (Car Makers and Importers Association). Unlike 2007, when the annual sales of motor vehicles reached high levels, with the total sales amounting to 366,819 units, in 2008 the total sales decreased by 11.7%. Segmentation by categories indicates that sales of passenger cars dropped by 14.1%%, to 270,995 vehicles, the sales of commercial vehicles increased by 3.7%, to 53,085 units. Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE Romania: Automotive Market Overview Page 4 of 15 EXPORTS (FOB) AND IMPORTS (CIF), BY MAIN SECTIONS ACCORDING TO INS 2008 Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE Romania: Automotive Market Overview Page 5 of 15 Best Prospects Car (motor vehicles market) A) Total Market Size B) Total Local Production C) Total Exports D) Total Imports E) of which: Imports from the US 2009 (estimation) (USD Millions) 6,67 2007 2008 (estimation) (USD Millions) 7.635 7,842 6,022 6,402 3,178 7,641 2,94 5,940 5,46 2,47 5,46 50 50 39 Local production. Local motor vehicle production in Romania increased in May 2009 by 8.1% compared to same month of 2008, amounting to 28,567 units. In May 2008, 26,420 motor vehicles were produced. Over the first five months of 2009, the growth was of 3.6% compared to same period of 2008, amounting to 111,609 units. Over the period January-May 2008, 107,742 units were manufactured. According to the Car Makers and Importers Association (APIA) in Romania, the car production, the most important segment of motor vehicle production increased by 4.7% over the first five months of 2009, from 100,476 units produced in the same period in 2008 to 105,221 cars this year. In May 27,173 cars were produced, which meant a 15.6% increase compared to the corresponding month of 2008, when 23,505 cars were manufactured. The number of commercial vehicles manufactured over the period January - May 2009 decreased by 12% from 7257 units produced over the same period of 2008 to 6388 units in 2009. In May alone, the production of commercial vehicles fell 52.1% to 1394 units versus 2913 units produced in May 2008. Exports. In 2008, Renault Dacia was one of the best performers on the European market and Romania continued to be one of the main car-producing countries of Eastern Europe, besides Poland, Hungary, the Czech Republic, and Slovakia. In 2008 the exports made by Dacia Renault grew by 34.6% to 172,886 units, and over 60% of deliveries were for the Western Europe markets. In H1 2009, the export made by Dacia went up by more than 60%, to almost $1.85 billion, a value that accounts for 10% of the overall domestic market exports. Dacia exports were mainly supported by car park renewal programs in Western Europe, which will come to an end in the last quarter of this year. In 2004, when the Logan model was launched, Dacia exports accounted for less than 1% of Romania’s total exports. Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE Romania: Automotive Market Overview Page 6 of 15 Exports made by Automobile Dacia in H1 2009 registered an increase of 60%, reaching up to 130,668 cars. In Western Europe, Dacia sales grew by almost 100%, to 95,997 units, as Dacia is one of the brands boasting the strongest sales within Germany’s old car scrap program. In H1 2009, Dacia sold worldwide 153,795 cars assembled both at the Mioveni and Morocco, Casablanca, facility. The cars were subsequently sold in Europe, Russia, but also on other markets such as Brazil and Argentina. Had Dacia not boosted production from 1,085 units per day at the beginning of this year to the daily production 1,340 cars currently, the country’s economic rate of decline would have reached 9 percent at the end of this year, compared with 6.2 percent at present. On the Romanian market, Dacia sold 23,158 cars in H1, approximately 15% of the Mioveni production, down almost 50% compared with the similar period of last year, as the domestic car market posted a 55 percent decline in H1 2009. Imports decreased by 53.1% during the period January thru May 2009, compared to the same period of 2008, amounting to 46,948 vehicles. In May alone, imports decreased by 48.8% compared to the same month of 2008, amounting to 10,487 units. In 2008, imports fell by 6.6% compared to 2007, to 232,555 vehicles Romanian car market segmentation by brands in 2008 : Dacia came first with a total of 84,709 units sold (26.1% market share), followed by Volkswagen with 23.887 units sold (7.4% market share), Skoda with 23,189 units (7.2% market share), Ford with 22,139 units sold (6.8% market share) and Renault with 22,073 units (6.8% market share). In a classification of the most important growths, the following brands hit records: Mazda (190%), Cadillac (171%), KIA (156%), Suzuki (98%), Maserati (86%), Jaguar (84%), Subaru (61%), Lancia (53%), Mini (37%) and Smart (30%). The most dramatic annual drops throughout the 12 months were registered by Geely (-90%), Daewoo (-58%), SsangYong (-51%), Great Wall (-49%), Chrysler (-43%), Alfa Romeo (-35%), Renault (-34%), Citroen (-28%), Chevrolet (-27%) si Peugeot (-27%). Key Suppliers Manufacturing of Motor Vehicles At present, only one company is producing passenger cars and commercial vehicles in Romania: S.C. Automobile Dacia Group Renault S.A. in Pitesti. It is ten years now since Renault Group’s takeover of Dacia plant in Mioveni. The French group invested 1.5 billion euros in Dacia which has a capacity of 350,000 cars per year The company currently has 18,000 employees, but the other 130,000 jobs depend on Dacia’s operation. Approximately 80% of cars built at the Dacia are exported to 60 markets on four continents. In addition, sub-assemblies produced at Dacia provide the necessary components for plants in Morocco, Russia, Iran, India, Brazil, Colombia, and South Africa. By the end of May Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE Romania: Automotive Market Overview Page 7 of 15 2009, were sold over 1,450,000 vehicles Sandero and Logan, of which over 950,000 under the Dacia brand. S.C. Daewoo Automobile Romania S.A., based in Craiova, was privatized in October 2007, being bought by Ford Motor Company. Ford Europe will manufacture three vehicle models in Craiova as of 2011. Besides the light utility vehicle Transit Connect and the future small class model, the American carmaker will also make a medium class utility vehicle, most likely the next generation Ford Transit, which will target the European market. Transit Connect utility vehicles, currently made at the Kocaeli plant in Turkey, will start to be exported to the United States next summer. According to sources on the market, the small class car will be the first generation of B-Max that will replace the current Fusion. Ford Romania will start the first stage of the Transit Connect project in its Craiova manufacturing facility in September 2009. Stage one involves car assembly. Stage two, which includes manufacturing for Transit Connect, will start in 2010. The current situation provides excellent opportunities for suppliers of all tiers. Ford is partly looking for a new supplier network. In a press release given by the Romanian Agency of Foreign Investments, it is stated that from a total of $2.92 billion that are to be invested in 2009 in Romania, almost $1.46 billion are projects from FORD suppliers. The project will contribute to the development of the region’s automotive industry, enhance its competitiveness and will support the development of the local cluster of suppliers. It will contribute to stabilize the employment of the current 3,900 employees and create substantial new direct employment at the site. Approximately 40 of auto parts manufacturers, suppliers of Ford Company came to Romania in September 2008 to visit the plant in Craiova. Faurecia (France), Continental AG (Germany), Trelleborg Automotive (Sweden), Robert Bosch Gmbh (Germany), Amtek Group (India), Johnson Controls, Kirchhoff Automotive, Gestamp Automation, International Automotive Components, Systems Technology , Easy Europe, Linamar Corporation, CIE Cartings, JVM Carting Limited, Daum Castellon, Acument Global Technology Europe, Magna International, Inc. Autoliv. Bos Automotive, Montoupet, Emcon Technologies, Nobel Automotive, Benteler were among the visiting companies. Based on the initial plans of these two companies (Ford stated that it will produce more than 300,000 units per year at the Craiova factory), local industry is expected to reach 650,000 units in 2010. Manufacturing of parts & accessories In addition to the two major vehicle manufacturers currently producing in Romania, there are more than 500 companies: manufacturers of auto parts, sub-assemblies and components, most of them SMEs, which have evolved as a result of the restructuring process, the privatization with external companies, or through the relocation from abroad of certain manufacturing units, as well as through greenfield investments, with projects that sum up to $2.92 billion. Most Romanian suppliers are not 100% owned by local entrepreneurs; rather they consist of joint ventures, in which the Romanians provided the production halls, utilities and engineering Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE Romania: Automotive Market Overview Page 8 of 15 services, whereas the major brands from the international car manufacturing industry brought in their know-how, technology and raw materials. These JVs are producing for both the domestic market (mostly for Renault-Dacia) and the overseas markets. The Romanian distribution system for spare parts is currently expanding. Larger international players like ATR, AD and Temot are already present in the market. In addition there is still a large number of smaller players. Currently, consolidation is no issue – the market is large enough for all players to grow. Eventually, consolidation will start. Auto parts manufacturing companies are acting mainly in the area of metallic, plastic and rubber components, in addition to electrical and electronic components production, as follows: Electric and electronic systems Lisa Draxlmaier (Germany), Delphi Packard (U.S.), Kromberg & Schubert (Germany), Alcatel (France), Lear Corporation (U.S.), Alcoa Fujikura Inc. (U.S.-Japan), Leoni Wiring Systems (Germany), Sumimoto Electric Wiring Systems, Yazaki Corporation (Japan), Valeo (France), Siemens Automotive (Germany), Ruwel AG (Germany); Schneider&Oechsler International (Germany); Marquardt Schaltsysteme (Germany) Heating /Air conditioning Systems Continental (Germany), Valeo (France), Calsonic Kansei (Japan) Exhaust systems Borla (U.S.), (U.S.), Cortubi, Honeywell Garett (U.S.) Plastic and rubber components Baumeister&Ouslet (Germany), Solvay-Inergy (Belgium), Phoenix AG (Germany), Dow Automotives, AD Plastik (Croatia), Simoldes Plasticos (Portugal), BOS Automative; Hutchinson (France) Gear boxes Daimler Chrysler (Germany), DCI Wallbridge (U.S.), Star Transmission (Germany) Chairs Johnson Controls (U.S.), Faurecia (France) Tires, Steel Cables Continental (Germany), Michelin (France), Pirelli (Italy) Steering Wheels Takata Corporation (Japan), Eybl International AG (Germany), Momo (Italy) Wheels Magneto Wheels (Italy) Bearings Koyo Seiko (Japan), SNR Roulments (France), Ina Schaffer (Germany) Springs Thyssen Krupp (Germany) Chassis Auto Chassis International (France), Dura Automotive System (U.S.) Casting parts Lomond Continental Castings (Scotland) Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE Romania: Automotive Market Overview Page 9 of 15 Among other investments in the automotive industry (components area), were: Delphi Diesel Systems Romania, a subsidiary of the U.S. Company, Delphi opened its €100 million greenfield facility located in Miroslava (near Iasi, north-eastern Romania) on July 2009. Production is scheduled to start in September 2009. The Delphi facility will produce injection components for diesel engines, pumps and injectors for Common Rail injection systems for global customers. Delphi might produce in Iasi the fuel-injection system for the new Renault Twingo. Delphi has secured several customers and new projects across the world, especially for control systems for EURO5-compatible diesel engines. The Iasi facility is designed to supply car facilities in Central and Eastern Europe. Delphi holds two more units in western Romania at Sanicolaul Mare (Timis County) and Ineu (Arad County) where 9,000 workers are employed. The two plants produce wiring systems for the automotive industry targeting clients in Western Europe. The Austrian company HTI High Tech Industries, (listed on the Vienna Stock Exchange) set up a subsidiary in Romania, High Tech Industries S.R.L., based in Brasov that will produce plastic and rubber items for the automotive markets. The Scottish Company, Lomond Continental Castings, invested $2.2 million in a production facility for casting parts in Brasov, and plans more than $10 million in investments in the future. In fact, this company moved its production activity from Glasgow to Brasov. They will produce Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE Romania: Automotive Market Overview Page 10 of 15 aluminum cast parts for Jaguar, BMW, Daff and Hzster companies. According to the Lomond Continental Castings’ representatives, the rationale for choosing the location in Brasov is because the city is two hours away from Bucharest, has an experienced labor in terms of casting aluminum parts, and by 2010 an airport will be operational in Brasov. Furthermore, it takes only five days to transport the parts produced in Brasov to the UK. Trelleborg Automotive (Sweden) opened a new production line for components for chassis and engine blocks for cars in Dej (Cluj County). The increased production capacity from this state-ofthe-art plant serves the needs of Trelleborg's existing customers Audi, Dacia, Ford, Peugeot and Renault by providing local supply to their Romanian and other Eastern European plants. In 2008 the company sold components with a turnover worth $29 million, double in comparison to the previous year. Renault will invest $157 million to develop new specialized locations for engineering, designing and automotive testing operations in Romania. Reunited under the name of Renault Tehnologie Roumanie (RTR), it will have three locations: Bucharest (offices), Mioveni (plant and assembling chassis), and Titu (testing center). AutoTest Company (Israel) intends to open about 5 more work stations in Romania, in addition to the three laboratories in Bucharest, Brasov and Sibiu. Also, they intend to expand through franchising throughout the country. The average investment in a testing center amounts to $300,000. The rubber processing, Hutchinson (France), part of the Total Group opened a new plant in Brasov after an initial investment of $11 million. The factory will supply rubber components for S.C. Automobile Dacia-Renault S.A., Ford, BMW, Peugeot, ACI, Mahle, Filtrauto, Behr and Bosch. They foresee the doubling of the investment by 2009. The Japanese company, Calsonic Kansei, made an investment worth $175.2 million in 2008 in Ploiesti, ranking fourth in the top investments on the auto market. The plant produces air conditioning units for carmakers like Nissan, Renault, Audi, BMW and Honda. Another strong player on the auto market, ranking third in the top investments of 2008, the Italian company Pirelli invested $277.4 million for the construction of a tire production factory in Slatina. The local auto-parts makers have been strongly affected by the auto industry troubles, leaving many companies faced with the prospect of cutting back on their production and making workforce cuts, in order to survive in the first part of 2009. These companies are both direct parts suppliers of Dacia – Renault (which temporarily stopped its production for a month and a half in December 2008 and January 2009) and of various other European brands of carmakers. Besides Dacia, a series of auto suppliers announced their program of cutting jobs. Here are some examples: Draexlmaier (electrical systems), Divertex (car wiring for Renault), Automotive Complete Systems (supplier of Ford), Ana Imep (equipment), Yazaki (wiring), INA Schaeffler. Rolem SA Codlea (supplier of Mercedes), Eybl Automotive (seat covers and autotextiles). On the other side, a major player like Takata-Petri (supplier of components and systems for the automotive industry) decided to shut down three of its plants in Poland and relocate the production in Romania, where the German company already has two plants, one in Arad county Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE Romania: Automotive Market Overview Page 11 of 15 and the other one in Sibiu with a total of approx. 4,500 employers. In addition to Takata-Petri, Sumitomo Electric Wiring Systems will also transfer its business from Poland to its three manufacturing facilities in Romania, Despite the current economic slowdown, best prospects for the near future include: - manufacturing automotive spare parts and components; - manufacturing or distribution of car accessories: GPS devices, anti radar systems, car security premium systems, HI-FI car audio devices (electronic and information device parts); - establishing workshops (even in a franchise system) especially designed for the installation of car accessories Prospective Buyers An overview of Romanian foreign trade in the automotive area shows increased exports of auto parts. Exports include besides tires, cabling, steering wheels, safety systems, car seats and upholstery, connectors, tire cords, and generally any part that involves a significant amount of labor, or anything that is unprofitable to manufacture in other countries. Market Entry The Romanian automotive market is currently well structured and covered by a number of companies connected in one way or another to major players on the European market. The decision to enter this market depends on the sub-sector in which the company is interested. a) With respect to motor vehicle distribution, market entry is quite difficult if attempted without a local partner having already a well established distribution network. Interested parties should take into consideration that the majority of the authorized dealers have built modern facilities, in full compliance with the most advanced standards of international manufacturers. b) Regarding the parts and accessories market, there is still enough room for new entries, in both manufacturing and distribution sub-sectors. There are opportunities to invest in (buy and develop) an existing company for manufacturing businesses or to buy land (or concession) and establish new facilities (greenfield or brown field projects). SWOT analysis of Romania’s automotive industry Strengths - It is an open market economy. - Romania enjoys a highly competitive car market and low levels of economic and political risk. - It has experienced annual increases in car sales. - It offers good opportunities for greenfield investments. - It possesses good quality domestic raw materials. - Romania has a qualified labor force, at costs that are lower than in most of other EU countries (The average auto industry labor cost in Germany was $66 an hour in 2006 compared with $9.4 in Poland and $5 in Romania.) - It is close to the main European manufacturing centers. Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE Romania: Automotive Market Overview Page 12 of 15 - In terms of geo-economic prospects, the automotive sector has high post crisis development potential Weaknesses: - It can be difficult (in particular, financially) to access programs for implementation and certification according to international standards. - Romania has a poor infrastructure, particularly the road infrastructure. - For foreign aftermarket parts manufacturers the market is highly attractive. The main challenge, however, is the countrywide access to service stations (the main sales channel for parts to car owners), to spare part shops and eventually to the end customers. Opportunities - Products manufactured in Romania can be sold in other EU states without import tariffs or other obstacles. - There are reduced duty rates for industrial products (vehicles code 8703: 10%; parts and accessories (code 8708: 3% for industrial assembly and 4.5% other purposes). - The number of companies with ISO 9001, ISO 14000, ISO 16949 Certification (or, at least they have implemented these standards) is continuously increasing. - We see a strong impetus in the export market. - The existing vehicle park is old – 12 years compared with less than 8 years in the EU. Threats - There is a lack of available highly qualified personnel, such as specialized technicians for service workshops, engineers, etc. - Longer than expected decline of the purchasing power of potential buyers of vehicles Market Issues Legal Framework DISTRIBUTION OF MOTOR VEHICLES (EU Block Exemption Regulation) - Starting October 2005, the Commission Regulation (EC) No 1400/2002 of July 31, 2002 (on the application of Article 81(3) of the Treaty to categories of vertical agreements and concerted practices in the motor vehicle sector) was implemented in the Romanian legislation. According to this legislation, importers established new dealer contracts, meant to open up competition in the new car sector by giving dealers more freedom and customers greater choice. ELV - End of Life Vehicle (Directive 2000/53/EC) - The ELV Directive was transposed into national law in 2004, and came into force beginning January 2005 (primary legislation). Some provisions and secondary legislation entered into force in 2006. According to these, producers and importers had to establish (October 2006) a specialized collecting network throughout the country. It set out the following targets for reuse, recycling and recovery of end-of-life vehicles: - 75% of reuse and recovery and 80% of reuse and recycling by January 1, 2007 ("2007 targets"), - 95% of reuse and recovery and 85% of reuse and recycling by January 1, 2015 ("2015 targets") Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE Romania: Automotive Market Overview Page 13 of 15 Taxation According to the Romanian legislation entered into force in February 2009, cars pertaining to the EURO 4 category and with a cylinder capacity of less or equal to 2.000 cmc are exempt from pollution tax in Romania if registered for the first time anywhere within the EU during the period from 15 December 2008 to 31 December 2009. The European Commission sent Romania a letter of formal notice regarding the registration tax for cars. The Commission considers that the provisions of the Romanian legislation, according to which the application of the pollution tax for certain motor vehicles is suspended while being increased for certain used cars coming from other Member States, might discriminate against used cars brought from other Member States and protect the domestic new car industry. The Commission supports policy measures aimed at favoring less polluting cars. However, the Commission, as Guardian of the Treaty, must ensure that they are compatible with the EU law. In this respect, the way in which the Romanian legislation is constructed seems to have a protective effect for domestic industry of new cars. Romanian Auto Industry 2009 Perspective 1) Car production and sales segment: a. Its evolution significantly depends on the pollution tax to be adopted b. The Scrapping bonus is another determining factor meant to boost the new car sales. This stimulus program continues to be on the 2009 agenda of the Ministry of Environment. The package foresees granting 3,000 RON (891,172 USD) as of February 3rd, 2009 to people who choose to junk their current car, provided that it is older than 10 years, and buy a new car. This program is intended to replace up to 60,000 cars (approx. 22% of the market) 2) Auto parts segment. Given the degree of integration of the cars produced at Dacia Renault (80%) and Ford (60%) this segment is expected to closely follow the trend of the vehicles market. Conclusions. The Romanian auto market sagged in H1 2009 as a result of the world financial crisis, mainly due to restrictions on access to the credits and following the invasion of used cars, which from July through December 2008 benefited from a lesser new car tax compared to the one in the first part of the year (the used cars market increased by 143% in 2008). The Romanian Government cannot afford to let the auto industry fail with the accompanying loss of jobs throughout the economy. To prevent further decline and stimulate local automotive industry, the Romanian Government is expected to grant support to car manufacturers on a medium to long term, provided that automotive players develop new concepts to bring addedvalue to their products. These measures should be aimed to: a) Encourage the acquisition of less polluting vehicles (through pollution tax) and b) Encourage old cars writing off and their replacement with new ones, less polluting c) Temporarily defer taxes, as a possible solution to immediate cash-flow problems. Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE Romania: Automotive Market Overview Page 14 of 15 d) Grant direct help, like in the case of Ford. The company applied for a 600 Million Euro loan from the European Investment Bank. The Romanian government has agreed to issue a sovereign guarantee for 80% of the amount that Ford will invest in Romania. e) Grant local tax rebates available under the New State Aid Scheme The Romanian Competition Council has cleared a regional aid scheme proposed by the Ministry of Interior, entailing local tax rebates – building and land tax exemptions for the companies that would apply under the scheme. The total aid available under the scheme is 87.5 million lei (some $37 million) from 2008 to 2010. It is up to the local authorities to decide the terms under which the companies could qualify (i.e. investment size, number of jobs created). The aid can go as high as 50% of eligible costs (in Bucharest and Ilfov as high as 40%). Trade Events Regional motor shows. See the following website for more details: www.ccir.ro Resources & Contacts National Institute of Statistics 16, Libertatii Ave., Sector 5, Bucharest Phone/Fax: +4.021.318.18.69 Email: romstat@insse.ro National Forecast Commission 2-4, Cristian Popisteanu Str., Sector 1, Bucharest Phone: +4.031.100.23.40 Fax: +4.031.104.08.09 Email: prognoza@cnp.ro Romanian Agency for Foreign Investment 22, Primaverii Blvd., Bucharest Tel: +4.021.233.91.03 Fax: +4.021.233.91.04 Email: aris@arisinvest.ro National Trade Register Office 74, Unirii Ave., Sector 3, Building J3B, Bucharest Phone: +4.021.316.08.17 Fax: +4.021.316.08.03 Email: onrc@onrc.ro Car Makers and Importers Association (APIA) Str. Berveni Nr. 53, Sector 1 Phone: 4021-211-5287/4031-405-8335/40 Email: apia@apia.ro Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE Romania: Automotive Market Overview Page 15 of 15 For More Information: The U.S. Commercial Service in Bucharest, Romania can be contacted via e-mail at: Corina.Gheorghisor@mail.doc.gov Phone: +4.021.200.33.97; Fax: +4.021.316.06.90; or visit our website: www.buyusa.gov/ro The U.S. Commercial Service — Your Global Business Partner With its network of offices across the United States and in more than 80 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://www.export.gov/. Disclaimer: The information provided in this report is intended to be of assistance to U.S. exporters. While we make every effort to ensure its accuracy, neither the United States government nor any of its employees make any representation as to the accuracy or completeness of information in this or any other United States government document. Readers are advised to independently verify any information prior to reliance thereon. The information provided in this report does not constitute legal advice. International copyright, U.S. Department of Commerce, 2006. All rights reserved outside of the United States. Let us help you export. The U.S. Commercial Service — Your global business partner. export.gov 800-USA-TRADE