rate card 2013 - Mobiliari Group

Mengintip Rahasia
3 Artis Korea
Detox
101
Romantic
SpaS
to try
now!
beDah
kosmetik
untuk
pria
+playful
colours,
smoky
eyes
fat?
no more!
non-surgical
treatments
eXposeD
“Yes, I am
sexY!”
must-reaD!
patient
safety
before
liposuction
rate card 2013
about cosmetic
beauty & surgery
Cosmetic Surgery & Beauty Indonesia magazine is a mustread for today’s clued-up and classy Indonesian lady, as well as
those involved in the beauty and aesthetic industries.
Combining cutting-edge tips and techniques on beauty
enhancement, as well as advances in cosmetic and beauty
surgery, beauty products and women’s health, the magazine is
an indispensible guide for the young and the young at heart.
First published in 2008, the magazine is produced by
Mobiliari Group, which also produces other market-leading
brands such as the ultimate high-society guide, Indonesia Tatler,
as well as Indonesia Tatler Homes, Indonesia Tatler Society,
MillionaireAsia Indonesia and Indonesia’s Best Restaurant Guide.
Importantly, the magazine has established itself as the
market-leader among its competitors by providing no-nonsense,
practical tips in Bahasa Indonesia, extending its market reach
beyond other magazines.
Addressing popular subjects like skin care, hair care,
aesthetics, wellness, nutrition, dental care and even psychology,
Cosmetic Surgery & Beauty Indonesia is absolutely essential
reading with a high retention and pass-along rate.
Secondary
market extends
to 60 years old, given
advances in beauty and
aesthetics that see more
mature women seek out
products, services and
advice to maintain
their grace and
beauty
Primarily targets
women in the 25–45
age bracket
Cosmetic surgery &
Beauty Indonesia
is published 6 times
a year
How Do We Reach Out?
Our Target
The majority of
readers will be careeroriented women
Affluent,
well educated,
and are able to
purchase beauty
products, services
and procedures at
premium prices
Distribution of
15,040 in the key
markets of Jakarta,
Bandung, Surabaya,
Yogyakarta, Medan,
Makasar and Bali
Controlled
circulations are
circulated through
selected sites such as
clinics, cafés, gyms
and spas
Our Clients
Cosmetic Surgery & Beauty Indonesia is the perfect advertising medium for:
The full range of
beauty products, from
skincare to hair care to
dental care
Nutrition and
wellness supplement
manufacturers and
brands
Distributors
and/or
manufacturers of
upmarket beauty and
wellness products and
services; gyms, spas and
those targeting the
medical tourism
industry
Practitioners
in the beautyenhancement
industry, cosmetic
surgeons,
dermatologists, dentist/
orthodontists
and medical
practitioners
Value-Adds To You
Cosmetic
Surgery &
Beauty Indonesia
can cross-sell for
clients in Indonesia,
Singapore and
Malaysia
Taking
your message
to more readers
across the region
through our sister
publications in
those markets
Distributors and/
or manufacturers of
equipment and tools for
the beauty industry
Cover Story
Personalities
Ask the
Dermatologist
Ask the
Plastic
Surgeon
Article
Ask the
Dentist
magazine editorial
Beauty
Fitness
Beauty
Spa
Closing
Thought
New
Products
Beauty
Products
Face
Beauty
Ask
the Hair
expert
Body
Psychology
&
Relationship
Make
Me Over
In the news
Odd
news
Ask the
Beauty
Expert
Books
CS&B Event
Skin
Teeth
Health
post event coverage
post event coverage
❋ HAPPENINGS
Beau-Tea Party
With CS&B
Talkshow diawali oleh Dr. Dedi Wahyudi dari B30
Lifestyle Medical Clinic yang menguraikan tentang
Terapi sulih hormon untuk mengatasi tanda-tanda
penuaan. Menurutnya, penuaan atau proses menjadi tua
disebabkan oleh dua faktor, yakni internal dan eksternal.
Dari faktor internal ditandai dengan menurunnya
hormon, radikal bebas, ser ta menurunnya daya tahan
tubuh. Sementara dari faktor eksternal ada sinar UV
matahari, polusi dan gaya hidup.
Oleh karena itu, setiap orang perlu menyiasatinya
sejak awal. Salah satunya adalah dengan melakukan terapi
sulih hormon untuk menggantikan hormon yang telah
berkurang guna menghindari keluhan-keluhan yang timbul
seiring dengan bertambahnya usia. Dengan terapi ini, diharapkan kualitas hidup seseorang dapat kembali meningkat seperti saat usia 30 tahunan.
Dr. Marco Faria-Correa, ahli bedah plastik ternama
dari Singapura lalu mengajak pengunjung untuk samasama mencari tahu apa saja prosedur bedah plastik yang
Dr. Marco Faria-Correa dan Dr. Dedi Wahyudi
sekarang tengah diminati, khususnya treatment yang membuat tampilan lebih
muda dalam sekejap tapi juga aman dijalani.
Diantaranya dia mengupas tuntas soal facelift tanpa bekas luka, injeksi
botox dan filler, chemical peels, mikrodermabrasi dan laser. Di samping itu, dia
juga menekankan kalau saat ini jaringan lemak atau fat bukan lagi satu hal
yang menakutkan. Karena, ada fat transfer yang justru di dunia estetik bisa
dimanfaatkan untuk membentuk tubuh jadi lebih ideal.
Sesi bincang-bincang ringan menjadi lebih hidup ketika Caroline sebagai
MC membuka sesi tanya jawab, lalu memberikan sejumlah hadiah pada para
penanya dan yang beruntung mendapatkan doorprize dari sponsor.
Suasana menjadi lebih seru ketika Ovie Wu membuka gelaran fashion
show-nya dengan 10 koleksi baju rancangan yang glamor, elegan dan sangat
menggoda penuh warna. Warna-warna cerah seper ti merah, biru, hingga
hijau ser ta potongan gaun panjang yang sensual.
Riuh acara ditutup dengan tepuk tangan yang membahana memenuhi
ruangan Negev dimana semua yang hadir tampak bahagia.
Sampai jumpa lagi di event serupa yang tak kalah serunya!
Salam Cosmetic Surgery & Beauty Indonesia.
❋ HAPPENINGS
5
COSMETIC SURGERY & BEAUTY
COSMETIC SURGERY & BEAUTY
Irene Lovela, Firda Zhang, Merry Sjarifudin dan Fanny Iskandar
Wulan Guritno, Millie Stephanie, Lis Purnomo, Dra. Maura Linda Sitanggang, Ph.D., & Maria Lukito
Dr. MMV. Lianywati Batihalim., M. Biomed (AAM).,
ABAARM, Dipl. ECARE, Dipl. CIDESCO, Dipl. CIBTAC (SPA)
Highlight Mobiliari
Aesthetic & Luxury Beauty Fair 2012
Acara bertajuk Mobiliari Aesthetic
& Luxury Beauty Fair 2012 atau
MALBF 2012 diselenggarakan
selama tiga hari (27-29 November)
di Grand Hyatt Jakarta. Kegiatan
pameran dan talkshow tentang dunia
kecantikan estetika ini adalah yang
pertama diselenggarakan di Jakarta.
Kegiatan ini diselenggarakan oleh
Mobiliari Group. Beauty Fair ini
diikuti oleh berbagai pakar medis,
brand, dan industri terkemuka di
bidang estetika dan kecantikan.
Mien Uno, Dr. Deby Vinski & Mooryati Soedibyo
1
COSMETIC SURGERY & BEAUTY
Untuk mengetahui kemeriahan
MALBF 2012, simak liputan lengkap
CS&B berikut ini.
DAY 1
Di hari pertama MALBF 2012,
para pengunjung dimanjakan
dengan sejumlah talkshow menarik
dari berbagai provider produk
estetika dan kecantikan terpilih
dari dalam dan luar negeri. Para
provider ini menawarkan berbagai
terobosan teknologi medis maupun
produk terkini yang mendukung
perkembangan dunia estetika,
kecantikan, dan kesehatan.
Hari pertama event diisi dengan
berbagai talk show informatif dengan
tema-tema seperti First Class
Lifestyle Privileges From MegaFirst,
Full of Beauty, Me, Myself, and I, An
Afternoon Tea to Celebrate the Fair,
Beauty & Fabulous with Indonesia
Tatler & Friends, Fashionable Beauty,
Be Beautiful with PMR & Friends,
dan An Afternoon Tea. Pada sesi
Ina Thomas & Vitha Rusdie
Windy Hartanto
Full of Beauty, Prof. Coco Alex
dari Empro dan Dr. Evangelina dari
Andaru Anti Aging & Spa terlihat
meramaikan acara dengan talk show
yang sangat inovatif. Prof. Coco
Alex dari EMPRO yang menyajikan
talk show bertema Beauty in Art pun
memperagakan cara membentuk alis
mata yang indah, karena menurutnya
mata adalah jendela utama dari
kecantikan seorang wanita. Oleh
karena itu, dengan membentuk alis
mata yang indah, maka kecantikan
seorang wanita pun akan semakin
terpancar. Yang menarik dari talk
show Prof. Coco adalah selain
menyampaikan materi, ia pun
mengundang beberapa pengunjung
yang hadir untuk mendapatkan
pembentukan alis secara gratis yang
langsung ditangani olehnya. Di sesi
Rosaline Lie & Herlina Perdana
Levita Supit, Diana Pungky, Ovie Wu, Annie Savitri dan Fifi Buntaran
lain diisi talk show dari Andaru Anti
Aging & Spa yang dibawakan oleh
Dr. Evangelina. Talkshow tersebut
membahas Derma Lifting Solution
Against Age Signed. Oleh karena
pengobatan anti-aging saat ini
berkembang dengan sangat pesat,
maka Dr. Evangelina pun membahas
tentang solusi Derma Lifting untuk
mengatasi tanda-tanda penuaan.
Pada sesi Me, Myself, and I, Dr.
Deby Vinski, AAMS dari Perfect
Beauty menjelaskan tentang terapi
stem cell yang digunakan sebagai
terapi anti-aging.
Salah satu klinik terkemuka
di Jerman, yaitu Villa Medica
memberikan talk show yang
bertemakan reverse aging dari dalam,
melalui terobosan medis yang
mengembalikan fungsi biologis organ
Devina Dewi Mariana & Sonia Wibisono
tubuh manusia ke kondisi yang lebih
baik. Villa Medica memperkenalkan
fresh cells therapy, yaitu terapi
alamiah yang sudah terbukti secara
ilmiah di mana sel yang masih
hidup dan baru dari janin domba
disuntikkan ke tubuh dengan tujuan
penyembuhan dan anti-aging.
Selain itu, hari pertama dimeriahkan dengan berbagai talk show dari
berbagai klinik kecantikan seperti
Premiére Clinique oleh Dr. R. Wisnu
Hidayat SpKo tentang Regeneration &
Rejuvenation towards Longetivity.
Cosmed Wellness, Aesthetic, &
Anti-Aging Clinic mengetengahkan
tema New Longetivity Paradigm in
Wellness Aesthetic and Anti-Aging,
Dr. David Loh yang membahas Hair
Restoration: Medical vs Surgical, dan
Ultimo.
Perwakilan VIP Premium Cosmetic Surgery Center
COSMETIC SURGERY & BEAUTY
2
6
publication specifications
Size
297 mm (H) x 210 mm (W)
Full Bleed Ads
Add 5mm all around
Printing
Full color
on quality art paper
Frequency
6 (six) times a year
Linescreen
150
210mm (w) x 297mm (h)
420mm (w) x 297mm (h)
FULL PAGE
DOUBLE PAGE / SPREAD
Emulsion SideDown
advertising
rates IN IDR
publication
schedule
One Full Page Full Color Regular
February / April / June /
August / October / December
Rp 25,800,000
Rp 51,600,000
booking
deadline
Rp 37,000,000
4 weeks before publication date
Double Page Spread (Before Contents)
Double Page Spread (ROP)
Inside Back Cover
Rp 31,200,000
Outside Back Cover
Rp 49,500,000
Rp 30,800,000
Controlled circulation
(cafes, salons, etc.)
Rp 49,500,000
Distribution to VVIP list
Advertorial - 2 Pages
Newsstand distribution in 10,910
primary markets
Subscriptions
Advertorial - Full Page
distributions
Total distribution
PT. MOBILIARI STEPHINDO
1,120
660
2,350
15,040
E-Trade Building Lt. 8 & 9 Jl. KH. Wahid Hasyim No. 55
Menteng, Jakarta 10350 Indonesia
Telp. : (+62 21) 3190 6838 Fax. : (+62 21) 3190 6839
Email: csb@mobiliarigroup.com
advertorial
guidelines
For advertorial and other promotional content, we request that clients work with us to get the very best
results they can. This means close collaboration on text, images and layout. The process outlined below
means that we will get the quality demanded in the time allocated, and we respectfully request that all
clients follow these.
1. What do you want to communicate through the advertorial? What exact to convey?
message are you trying
2. Is there a specific product, service, or technology (or more) that you’d like
to highlight?
3. To assist us in developing the timeline, please let us know if:
(a) You require text generated by us either as running text or as interview (depending on the contract details, we may charge for this); OR
(b) You will provide text.
Please note that in the case of (a) we will need full sources sent to us in .doc format, such as press releases,
etc. Please do not direct us to a website and note that this option will take more time. In the case of (b), text
supplied may be edited for style/clarity/length.
4. Note that our text may be sent to you for early approval, pre-layout.
5. To assist us in developing the timeline, please let us know if:
(a) You will be supplying photos, logos, etc.
(b) We have to source images (depending on the contract details, we may charge for photo shoots and
other expense items).
Please supply a design brief outlining the look and feel of the advertorial. Indicate font preferences, if any;
background (light, dark, white, black) and any sort of concept you wish us to follow.
Please note that in the case of (a) we need to know that all photos are cleared for use in a commercial
context; they also need to be hi-res to 300dpi minimum and in PDF, TIFF or JPEG format. In case of (b) please
indicate exactly what sort of photos you require.
6. Please supply all relevant details required in the advertorial at first stage, such as logos, addresses,
telephone number, etc.
7. Our approvals process is as follows, although timeline varies depending on what is required of us and
scope of project:
(a) Pic selection/text sent for approval if prepared by us.
(b) V1 of the advertorial sent to client with one round of changes indicated by client
to this V1.
(c) A revised V2 is sent following client feedback with one round of changes
indicated by client to this V2.
(d) A final draft for approval and sign off.
Please also note that ONE point of contact at the client side is absolutely necessary; mixed
messages from more than one person lead to confusion and wasted time.
THANK YOU!
About Mobilari
Group
Founded more than 20 years ago by budding entrepreneur
Millie Stephanie, Mobiliari Group started life as a custom
publishing company—the first of its kind in Indonesia.
From these humble beginnings, the company has grown into a
regional publishing powerhouse, acquiring high-profile titles and
becoming recognised as one of the most sought-after media
partners in the region.
Focusing on high-end licensed consumer magazines, like brandleader Indonesia Tatler, as well as custom publishing magazines
(clients have included Mercedes-Benz, UOB bank and other
regional heavyweights), the company’s core values are quality,
integrity and sophistication.
Mobiliari Group also specialises in organising events that
reflect these values. Past successes have included Jakarta’s first
contemporary art exhibition that combined both graphical and
fashion-inspired art pieces, as well as events for prestigious
names like Lamborghini, Lanvin, and Porsche.
With new launches and acquisitions constantly in the pipeline
and a programme of continuing media expansion, Mobiliari
Group is led by an experienced management team.
Headquartered in Jakarta, Indonesia—one of the world's most
economically dynamic locations—and with branch offices in Bali
and Singapore, the company is also uniquely positioned for fast
growth and continuing market dominance.
www.mobiliarigroup.com