GENE - SMU Digital Collections

Transcription

...
Merchandising and Advertising Manual
GENE
WILDER
and
RICHARD
PRYOR
dress up as woodpeckers
and get
framed
for
robbing
a bank...
and
when
they
discover
that
•
prison
life is for
the birds
they go...
COLUMBIA PICTURES Presents A HANNAH WEINSTEIN PRODUCTION
GENE WILDER· RICHARD PRYOR in STIR CRAZY
Mu sic by TOM SCO TT • Executive Producer MELVI LLE TUCKER
Produced by HANNAH WEINSTEIN • Written by BRUCE JAY FRIEDMAN
f-------'-'-"=:..:..=..,., -<O=
. ~I
ro.'o.
D irected by SIDNEY POITIER
I
.~
."1--'£ I
...
Mu sic by TO M SCOTT · Executive Producer MELVILLE TUCKER
Produced by HANNAH WEINSTEIN· Written by BRUCEJAY FRIEDMAN
Directed by SIDNEY POITIER
...
CoIamIJia
O riginal so undtrack album available o n Posse Record s and Tap es.
THEATRE
C'_ COlU¥.~NOUIT",n. INC
PUBLICITY
COLUMBIA PICTURES
presents
A HANNAH WEINSTEIN PRODUCT ION
GENE WILDER
RICHARD PRYOR
"STIR CRAZY"
THE CAST
Skip Donahue
GENE WILDER
Harry Monroe
RICHARD PRYOR
Rory Schultebrand
GEORG STANFORD BROWN
Mered ith
JOBETH WILLIAMS
Jesus Ramirez
MIGUELANGEL SUAREZ
Deputy Ward Wilson
CRAIG T. NELSON
Warden Walter Beatty
BARRY CORBIN
Blade
CHARLES WELDON
Warden Henry Sampson
NICOLAS COSTER
Len Garber
JOEL BROOKS
Jack Graham
JONA THAN BANKS
Grossberger
ERLAND VAN L1DTH DE JEUDE
LEWIS VAN BERGEN
Guard No.1
Susan
LEE PURCELL
THE CREDITS
Directed by
SIDNEY POITIER
Produced by
HANNAH WEINSTEIN
Written by
BRUCE JAY FRIEDMAN
Executive Producer
MELVILLE TUCKER
Director of Photography
FRED SCHULER
Production Designer
ALFRED SWEENEY
Music by
TOM SCOTT
Edited by
HARRY KELLER
Assoc iate Producer
FRANCOISE deMENIL
Special Effects
LARRY FUENTES
Costume Designer
PATRICIA EDWARDS
"CRAZY" - Sung by
GENE WILDER
" EAT YOUR HEART OUT" Sung by
LEATA GALLOWAY
Courtesy of Ariola-Eurodisc, GMBE
" LOVE" - Sung by
RANDY GOODRUM
" THE LOVE OF A COWBOY " Sung by
MARY GREGORIY
"WATCH HER DANCE" - Sung by . LEROY GOMEZ
" NOTHING'S GONNA STOP US NOW" Sung by
KIKI DEE
Courtesy of Ariola Records , Ltd .
Title and Opticals - MGM
Color by METROCOLOR®
Lenses and Panatlex" Camera by PANAVISION ®
Running Time: 1 hour 51 minutes
MPAA Rating: " R"
COMEDY TEAMS :
UNITED THEY FLY
Wh y is it th at certai n perform ers
- as enter tai ning as th ey are o n
their ow n - becom e even funn ier
when the y join forc es?
A nswe ring the qu estion are two
ex pe r ts o n th e subjec t - Ge ne
Wild er and Rich ard Pryor , who
sta r as a pair of show biz hope fuls
falsely arrested for bank ro bbery
in Co lumbia Pictures' " Stir Crazy,"
o pening ........at the........Th eatre.
Recallin g thei r first team ing, in
t he su per hit , " Silve r Streak ,"
Pryor says th at "fro m th e moment
we first met, we con nected with
eac h othe r. We had a ba ll and the
a udience had a goo d time with us."
" O ur instin cts coa lesced," adds
Wild er, wh ose wide-eyed cha rac ter
of tr ust ing innocence is the co medic
o pposi te of Pryor 's born-wise pencha nt for expecting th e wor st.
W hile th e co-s ta rs sha re a similar
versati lity - as write rs and director s
as well as ac tors - th ey come fro m
mar kedly different backgro unds . At
about the time that Jerr y Silberman
was changing his name to Gene
Wilder and transferring from the
University of Iowa to the Old Vic
T hea tre Schoo l in Bristol, England,
R ich ar d Pryor was racking ba lls at
his gra ndfa ther's billiard pa rlor in
Peori a , Illinois, or ente rta ining th e
guests at his gran dmo ther's brothel.
A nd while Wilde r was winning a
British fenc ing cha mpions hip, Pr yor
was wan dering through the Ca nadian
wilds as stra ight man to a dan cing
bear.
Th at di versity recalls ano ther pair
first brought together on a Hollywood
set. It was in 1926 th at dire ctor
Leo M cC ar ey intr oduced Arthur
Stanley Jefferson of Ulverto n, England
to Oli ver No rvell H ard y, a lawyer 's
so n fro m Harlem , Georgia .
Je fferson , in Am erica as C ha rlie
C ha plin's understudy in a mu sic
hall revue , cha nged his nam e to
Sta n Laurel and toured th e va udeville circuit for nearl y ten years
befor e he settled in Holl ywood .
Hardy, who had dropped o ut of
th e U niversity of Georgia law schoo l
in 1910 to o pen a movie theatre,
first faced th e cam eras as a
heavy - in Flo rida.
Fro m th e moment of th eir first
meet ing in th e Hal R oach Studios,
Laurel and Hardy became inseparable. D urin g th e next th ree decad es,
they sta rred in some 70 two -ree lers
a nd 27 feat ures befo re Hardy 's
death in 1957 brou gh t a n end to
their astonishing record of hits.
An even less like ly meet ing of
two performers occurred in 1931
at a Brookl yn va udevi lle theatre.
O n the b ill was Lo uis F ra nc is
C ristillo, a baggy-pant s burl esq ue
co mic who now ca lled him self Lou
Cos tello. Ma nning th e cas hier 's
booth was William Abbo tt, bette r
kn own as " Bud."
Both had had the ir share o f
failures. Ex-prize fight er Cos tello
had tried to break int o th e mo vies
thro ugho ut the 1920s, landing job s
on ly as a st un t m a n a n d d a y
lab or er. A bbo tt , who had grown
up in Co ney Island , was Mickey
r;;""J - ..... ~ ..... ...... ..1 .-.\-
-vv •• 1......
"After 'Silver Str eak ,' we kept
looking for a no ther pr oject which
wo uld give us a chan ce to playoff
eac h ot he r," says Wild er.
"Now tha t 'Stir Crazy' is completed ," adds Pryor , " we're on the
look-out for ano ther pr operty to do
togeth er. When we find it, we' ll
k no w it. Meanw h ile, we'll keep
doing ou r own thing."
In th at sense , the relati on ship
recalls such pairings as Bob Hope
and Bing Crosby in the 1940s and
J ack Lemm o n and Walter Mattha u
two dec ad es later.
Both H o pe an d Crosby we re
establi shed sta rs and close personal
friend s swapping appea ra nces
o n ea ch oth er's radio shows when the y co-starred in " T he R oad
to Sin gap or e," the fir st of the
illustri ou s " Ro ad" pictures. During
th e next dec ade , when the mood
str uck the m - or the studio needed
a no t her mon ey sp in ner - they
wo uld hit the " Road" agai n, meandering to Za nzibar, Morocco, Utopia
(the Klondike), R io, Bali and Hong
Ko ng in searc h of mischie f and
Dorothy Lamo ur.
T he co m ic a llia nc e o f W al ter
M at uschanskavasky (Ma tt ha u) of
Manh att an 's Lower Eas t Side and
the Yid dis h Th eatre and John (Jack)
Lem mon of Boston and H ar vard
comes closest perh ap s to th e approach tak en by Wild er and Pr yor.
It was Billy Wilder who first
brought the two togeth er as an
injured TV cam er am an a nd hi s
unscrupul ou s lawyer in "The Fo rtune
Cookie," for which M atth au won
an Oscar nomin ati on.
Th at was 1966 and M atth au spent
th e next yea r o n Broad way in Neil
Simon 's " T he Od d Co uple," af ter
which he returned to Holl ywo od to
repea t his ro le as Oscar M adi son o ppos ite Lemm o n's Felix Unger.
Pr yor an d W ilde r ag ree th at
th ey wo uld enjoy a similar working
relati on shi p - pr ovided , as always,
th ey find the elusive " right vehicle."
Wil der notes tha t th ey first met
profess iona lly d uring Me l Brook s'
" Blazi ng Sa dd les," wh ich Pr yor
co-aut hored and in whic h W ilder
played a wayward gunslinge r.
"For now , thou gh , we' ll be happ y
- and lucky - to find a pr op ert y
th at works as well for us as 'Sil ver
St reak' a nd ' Stir Crazy,''' says
Pryo r.
" But next time, I'll play th e st reetwise black realist ," says W ilder .
"A nd I'll be the sensitive dre am er
... " adds Pryor.
Ge ne Wild er a nd Rich ard Pr yor
sta r in " Stir C razy," a Co lumbia
Pictures release o f a H ann ah
Wein stein Production . Pr oduced by
Wein stein and dir ected by Sidney
Poitie r from an origina l scree nplay
by Bruce Jay Friedma n, " Stir Crazy,"
also sta rs G eor g Stanford Brown ,
J ob eth William s and Lee Pur cell.
Mel ville Tu cker was exec utive produc er.
·,.J ..-... -..... ......I,;.. ~ r ~
a nd 27 feat ures befo re Hardy 's
death in 1957 brou ght a n end to
their astonishing record of hits.
An even less like ly meet ing of
two performers occurred in 1931
at a Brookl yn va udevi lle th eatr e.
On the b ill was Lo uis F ra nc is
C ristillo, a baggy-pant s burl esqu e
co mic who now ca lled him self Lou
Cos tello. M ann ing th e cas hier 's
booth was William Abbo tt, bette r
kn own as " Bud."
Both had had the ir share o f
failures. Ex-prize fight er Cos tello
had tried to break int o th e mo vies
thro ugho ut the 1920s, landing job s
o n ly as a st un t m a n a n d d a y
lab or er. A bbo tt , who had grow n
up in Co ney Island , was Mickey
Finned and sha ngha ied o n a boat
to No rway at the age of 15.
On th at fateful night in 1931,
however , co mic Costello's straig ht
m an was tak en ill a nd cas hier
Abbo tt was pre ssed int o service.
During the next few yea rs, th ey
wo uld sta r in burl esqu e, vaudeville
and Broadw ay, create a routine
lat er en shrined in the
- Baseb
_. all H all.
" But next time, I'll play th e st reetwise black realist ," says W ilder .
"A nd I'll be the sensitive dre am er
... " adds Pryor.
Ge ne Wild er a nd Rich ard Pr yor
sta r in " Stir C razy ," a Co lumbia
Pictures release o f a H ann ah
Wein stein Production . Pr oduced by
Wein stein and dir ected by Sidney
Poitie r from an origina l scree nplay
by Bruce Jay Friedma n, " Stir Crazy,"
also sta rs G eor g Stanford Brown ,
J ob eth William s and Lee Pur cell.
Mel ville Tu cker was exec utive produc er.
HOT STUFF
To Gene Wilder. who stars with
Richard Pryor in "Stir Crazy."
Columbia Pictures over-the-wall
comedy opening
at the
.
Theatre. director Sidney Poitier's
penchant for realism posed a problem .
"Poitier is a stick ler for details,"
Wilder explains. "When you lift a
rock, under Sidney 's direction, you
lift a real rock - not a bals a wood
phon y. When you dig a ditch , the
earth better mo ve for you, baby. In
one scene. I'm confined to a torture
chamber called ' the box ,' a sealed
met al compartment 3 feet by 4
feet, as puni shment.
" It was 95 degree s outside and
hot enough in the 'box' to cook
stea k. I came out dripping per spir ation and my legs were wobbling.
"Sidney was delighted. 'You're
really acting,' he said .
"'Who's acting?' I asked ."
Gene Wilder and Richard Pryor
sta r in " Stir Cr azy ," a Columbia
Pictures release of a Hann ah
Weinstein Production . Produced by
Wein stein and directed by Sidney
Poitier from an origin al screenplay
by Bruce Jay Friedman, "Stir Cr azy"
also sta rs Georg Stanford Brown ,
Jobeth Williams and Lee Purcell.
Melville Tucker was executive producer.
Gene Wilder stars with Richard Pryor
in "Stir Crazy, " a Columbia
Pictures release, opening
at the
........... Theatre. Sidney Poitier directed the off -the-wall comedy about
two zany New York ers heading west
to find fam e and fo rtune. Hannah
Weinstein produced the screenplay
by Bruce Jay Friedman. M elville
Tucker was exec utive producer.
Lewis Van Bergen gives Gene Wilder and Ri chard Pryor some pointers
on proper behavior in the wild west in " S tir Crazy ," opening
at the
.
Theatre. Sidn ey Poitier directed the tale of two zany New Yorkers heading
west to fam e and fortune . Hannah Weinstein produced the outrageous
comedy written by Bruce Jay Friedman. Melville Tucker was ex ecutive
producer f or the Columbia Pictures release.
"STIR CRAZY"
AT THE
OPENS
_ _ _ _ THEATRE
"Stir Crazy," Columbia Pictures'
over-the-wall comedy starring Gene
Wilder and Richard Pryor, opens
........at the
The atre.
Marking their first re-te aming
since the super succe ssful " Silver
Stre ak ," Wilder a nd Pryor play
two show biz hopefuls from New
Yo rk who head west to seek their
fame and fortune.
Stranded in a sma ll Arizon a
town when their van breaks down ,
the y take an emergency job a s
singing, dancing " woodpeckers" to
help open a new bank.
But when their costumes a re
swiped and next seen stomping
through a daring daylight bank
robbery, Wilder and Pryor find
themselves railroaded into the state
pen. to begin serving their 125year sentences.
"Happy-face" Wilder con siders
it a ch ance to meditate and grow.
but "born-wise" Pryor knows better.
The onl y sa ne thing to do is fly
the coop ... if the y can .
Directed by Academy Award
actor Sidne y Poitier from a screenpla y by Bruce Jay Friedman . " Stir
Crazy,"
a
Hannah Weinstein
Production . was filmed on location
in New York City. Los Angeles .
Tucson and the Arizon a State
Prison.
"Stir Crazy" is rated "R:'
A PRO FOR THE CONS
r.\-:' ~
-
_ A:.... ·
j uJ.. ....
r") l~
.. , __ ~ ....._
........at the
The atre.
Marking the ir first re-te aming
since the super succe ssful " Silver
Stre ak ." Wilder and Pryor play
two show biz hopefuls from New
York who head west to seek their
fame and fortune .
Stranded in a small Arizona
town when their van breaks down,
they take an emergency job as
singing. dancing " woodpeckers" to
help open a new bank.
But when their costumes a re
swiped a nd next seen stomping
through a d arin g daylight bank
r
- ... ~
-
L. . .
......:.. ...._ .. ...."" ....A
a gate by an enraged bull .
" T ha t bull was no bull , if you
get my drift ," say s Pryor. " H e
was a mean mother and he really
was comin g after me ...it wasn't
trick photograph y."
" Y o u h ad a fifty - fo ot he ad
_
0- _
_
..
"
_
....
_:_-1 .... -1
On a crisp March morning some
ninety newcomers were inducted
into the maximum security cell
block at the Arizona State Penitentiary at Florence.
Leading the way were Gene
Wilder and Richard Pryor.
The y were in the slammer for a
two-week stretch. filming ofT-the-wall
sequences in " Stir Crazy," Columbia
Pictures' outrageous comedy opening
........at the
Theatre.
In their first reunion since their
super-successful
"Silver Stre ak,"
Wilder and Pryor star as a pair of
show biz hopefuls stranded in a
small southwestern town enroute to
Hollywood . Framed for a bank
robbery they didn't commit. they
soon find themselves packed off
to prison to start serving their
sentence - 125 years . tr aditional
in that township.
As described by the film' s director . Academ y Award winning actor
Sidney Poitier, "Their initi ation into
prison life is funny because it's
also scary.
"It's a fulfillment of a fear virtually
every law- abiding citizen has experienced . What if'. .. through no fault
of your own ... you are suddenly
thrown in the can. surrounded by
muggers. murderers. the dregs of
society ? How do you cope ?"
As H arry Monroe - an out -ofwork actor whose street-wise realism
lead s him to expect onl y the
worst - Pryor think s the answer
is ob viou s.
" W hen in stir. do as the stirrees."
To a suddenly nerv ou s Wilder as happy-faced
innocent Skip
Don ahue - he advises: "You gotta
be baa a ad . Walk b aaa ad , look
baa aad, and nobody's gonna hassle
you ."
To shoot the sequence with
authenticity, director Poitier elected
to use a real prison .
Although prison officials are
generally reluctant to throw open
their clanging gates to filmmakers
on the grounds that while actors
and technicians are swarming in.
the permanent residents ma y be
wandering out. Arizona State's
warden. Robert Raine s. obliged in
this instan ce.
The "Stir Crazy" compan y could
use his facilit y if security could
be maintained. a nd if Columbia
Pictures met his fee - the construction of a prison rodeo arena.
"There was a fringe benefit we
didn 't anticipate," adds Warden
Raines . "Morale in the prison was
never higher. Some 350 inmates
signed on as extras. pla ying themselves. and the rest - even the
most notorious troublemakers stayed on their best beh avior. "
Th at did not minimize the initi al
a nx iety of co-st ar s Wilder and
Pryor.
"It looks mean ," was Pryor's
first reaction to the imposing stone
compound with its barbed wire
decor .
"It looks like where I went to
school ," suggested Wilder.
"Stay out of the laundry ," advised
Pryor .
"Why?" asked his co-star.
" T ha t's where Jimm y Cagne y got
it in 'E ach Dawn I Die .' In the
laundry . Trust me . I know . They
always do it to you in the laundry."
Such bantering aside. howe ver.
both sta rs were soon at ease in
their new surroundings. Pryor. who
has headlined pri son shows in the
pa st. staged impromptu comedy
performances during the long waits
between "takes." Wilder played
checkers and dominoes with the
inm ates a nd a ns wered a steady
stre am of que stions about acting.
filmm aking a nd career opportunities
in the arts. A basketball game was
staged between the inm ate team
and a squad composed of production
wo rkers.
"The bigge st threat to a well-run
pr ison is boredom ," said Warden
Raines later. " F o r twelve da ys .
everyone .. .guards as well as inmates
... had something new and different
to do ."
The same can certainly be said
of the " Stir Crazy" cast and crew .
Gene Wilder and Richard Pryor
star in "Stir Crazy." a Columbia
Pictures relea se of a Hannah
Wein stein Production . Produced by
Weinstein and directed by Sidney
Poitier from an original screenplay
by Bruce Jay Friedm an. "Stir Crazy"
also sta rs Georg Stanford Brown.
Jobeth Williams and Lee Purcell.
Melville Tucker was executive producer.
Richard Pryor and Gene Wilder are two zany New York city boys temporarily
detain ed on their journ ey west to find fam e and fortun e in " S tir Crazy ," a
Columbia Pictures release opening
at the
Theatr e. Sidn ey Poitier
directed the outrageous comedy from a screenplay by Bruce Jay Friedman
which was produced by Hannah Weinstein. M elville Tuck er was exec utive
producer.
b .. 11
yea r sentences.
" H appy-face" Wilder con siders
it a ch ance to med itate and grow.
but " born -wise" Pryor knows better.
The onl y sa ne thing to do is fly
the coop ...if they can.
Directed by Academy Award
actor Sidney Poitier from a screenplay by Bruce Jay Friedman. "Stir
Crazy,"
a
Hannah Weinstein
Production. was filmed on location
in New York City . Los Angeles.
Tucson and the Arizona St ate
Prison.
" Stir Cr azy" is rated " R:'
A PRO FOR THE CONS
Being directed by a fellow actor
is a
"w onderful
experience,"
according to Gene Wilder, who
stars with
Rich ard
Pryor in
Columbia Pictures " Stir Cr azy,"
opening
at the
The atre.
Their dire ctor for the off-the-wall
WILDER AND PRYOR:
BIG TIME
IN THE BIG HOUSE
\1 1:1.·1......
Richard Pry or and Gene Wilder are two zany New York city boys temporarily
detained on their journ ey west to find fam e and fo rtune in " S tir Crazy ," a
Columbia Pictures release opening
at the
Theatre. Sidn ey Poitier
directed the outrageous comedy fr om a screenplay by Bruce Jay Friedman
which was produced by Hannah Weinstein. M elville Tuck er was exec utive
producer.
LINE-UP
When "Stir Crazy," Columbia
Pictures' off-the-wall comedy opening
........at the
The atre. was filming on loc ation at the Ari zon a State
Prison. security measures were almost
Fortunately. the film's production
coordinator noticed th at one of
his acto rs was missing. and ru shed
to the rescue .
" T he guard said to me. ' I could
PROMOTION
INTRODUCTION
The bank is burgled and the "woodpeckers" become jailbirds.
Under Sidney Poitier 's deft direction , from a screenplay by
Bruce Jay Friedm an , it's the team work th at counts . There is, for
example, the glorious moment when Pryor trie s to teach his pal
how to beh ave in stir - by "walking baaad ;' "talking baaaad ;'
and " looking baaaaaaaad as the y co me:'
Wilder gives it his best sho t - but he's about as men acing as a
bowl of yoghurt.
Headlining an antic cast are Jobeth Willi ams (from " Kra mer
vs. Kr amer") as a sexy social worker who becomes a strip teaser
to help spring the bo ys from stir
Barry Corbin ("Urban
Cowboy") as a blu stering warden
Cr aig T. Nel son (" . . . And
Justice For All") as the meanest " screw" since they closed up
Alcatraz . .. Miguel Suarez as a Latin Lothario with an escape
plan . .. and 300 pound Erland Van Lidth de Jeude ("The
Wanderers") as the fearful Grossberger, a homicidal mani ac
who becomes the duo's cellmate .
The climax is an uproarious rodeo at which both con s discover
how to make a quick getaw ay by throwing the bull.
But it's the co-st arring chemi stry that counts - in STIR
C RAZY and Columbi a Pictures' ca mpaign. Or to put it another
way, our Pryor-ity is to tell the world th at this picture is Wilderand funnier - th an anything yo ur audience ha s seen a ll yea r.
Th at 's a sure way to put a lock o n the box office ...
Th ey' re the funn iest team since the New York Mets . .. the best
blend since egg and nog ... the mo st outst anding pair since Doll y
Par ton's.
Th ey are G ene Wilder an d Rich ard Pryor, who are together
agai n co urtesy of Columbia Pictures, in STIR CRAZY.
Th e last time the y jo ined force s, " Silver Stre ak " strea ked to
st unn ing grosses on every track . Now, in STIR CRAZY, the y're
stra nded in a sma ll town ... framed as bank robbers . . . and
sentenced to spend 125 yea rs in the toughest slammer west of
the Mississippi .
As unproduced pla ywright Skip Donahue, Wilder is a gentle
soul who believes th at deep down in everyone - no matter how
rotten the y seem - is some good . That's how he comes to lose his
job as a department store detective. Trying to teach luscious shoplifter Lee Purcell a moral lesson , he lets her walk off with half
th e store.
Un empl oyed actor Harry Monroe-that's Pryor-is a realist.
He's been down so long , he wouldn't know up if he fell over it.
He, too, loses his job - as a wa iter with a catering ser vice- when
his Aca pulco Gold is accidenta lly sprinkled on the salad at a
church banquet.
T he two pals decide to head for Hollywood, where fame and
fort une await. But when the y go to work alo ng the way - as
singing-da ncing "woodpec kers" to pr omote a new bank - their
woes o nly moun t.
A BIRD-BRAINED PROMOTION
to victory. Of co urse, the sta di um a nnouncer should credit
the se " masco ts:' tied to yo ur enga gement of STIR CRAZY.
Co lumbia Pictures' a ntic ad look for STIR CRAZY spotlights
Gene Wilder and Richard Pryor getti ng " dow n" in bright yellow
woo dpec ker cos tumes.
Th ey look - for all the wo rld -like the sort of mascot s Major
League baseball team s (And other spo rts franchi ses) are using
these days to turn-on the crowd. And it's the inspiration for thi s
bird -br ained scheme - to dre ss two performers in similar feathery
costumes and send them all over town to herald your upcoming
playdat e!
Enlist the aid of. a little the atre or costume design class at a
local un iversity to create the woodpecker outfits . Then stuff those
bird s with a pair of up-and-coming comedians (from a comedy
nightclub or collegi ate theatrical group) looking for an opportunity to sprea d their wings with some inspired improvisational
hum or.
Finally, comma nd your winged warriors to make a big flap
abo ut STIR CRAZY anywhere and everywhere people congregate. Here are so me suggestio ns on ho w to give yo ur community
the birds:
• When yo u forwa rd your STIR CRAZY press releases to the
medi a, send them "a irma il" In other word s, let your giant
birds bring the good word to the press . (It 's a whole new
twist on the old expression, "A little birdie told me .. ." )
• Invite a local television weatherman to step aside one night
a nd let your STIR CRAZY woodpeckers give the weather
report. This would be particularly effective when the forec ast
is for drizzle and rain - a prediction that's " for the birds :'
• Send your STIR CRAZY birds on person al appearance s at
pet sto res, the zoo , fast-food fried chicken sta nds, shopping
centers, etc. In these instances, be sure to have the woodpecker s
distribute her ald s for yo ur engagement - accented with a
yellow feather on each - to the crowds th at swa rm aro und.
These winged messengers a re cert ain to att ra ct tremendous
att ention for STIR CR AZY wherever the y appea r. Which onl y
goes to prove the old maxim: " T he earl y bird get s the promotion !"
• Arran ge for yo ur woodpeckers to join the cheerleading
sq ua ds of local footb all, hockey, basketball and soccer team s,
joi ning the cheerleaders in jiggling the hometown heroes on
A "SPOTTED" WOODPECKER
town. Wh en listeners spot the birds, all .they have to say is " (na me
of sta tion) drives me STIR CRAZY " to receive two passes for an
exclusive screening of the picture!
To expand the scope of this tie-in, invite the station to adopt
your birds as their mascots - and include the STIR CRAZY
cuckoos in all of their contests, promotions, events, personal
appearances, etc.
Earlier in thi s manual we suggested dre ssing two local " fea therbr ains" as woodpeckers - mirroring the outrageous action in
STIR CRAZY. But here's a way yo u can use these birds as the
basis of a radio promotion th at's lighter-than-airwaves!
Arrange for a leading youth-m arket st ation to sponsor a "Catch
Th e Cuckoos" promotion. Here's how it works.
Dee jays at the participating station tell their audience to be
on the lookout for two giant woodpeckers wandering around
~ '-I ua u.3
GO "STIR CRAZY"
Vl1v\.. a l 1 V V l u au ,
uv . . . l\."'~ ~~ "'JI':.U ~~~l ~ · ·
jo ining the cheerleaders in jiggling the hometown heroes on
a
~!J~ II~~"'.I. . . . ~~~~
u.pp ..... u • • • •
va u }
goes to prove the old maxim : " T he earl y bird get s the promotion !"
H I I V . . . . . . . ""' . . . . . . . . . . . )
111 .......
A "SPOTTED" WOODPECKER
Earlier in thi s manual we suggested dre ssing two local " featherbr ain s" as woo dpeckers - mirroring the outrageou s action in
STIR CRAZY. But her e's a way you can use the se birds as the
basis of a rad io promotion th at's lighter-than- airwaves !
Arra nge for a leading yo uth-ma rket sta tio n to sponsor a " Ca tch
Th e Cuckoos" promotion . Here's how it works.
Dee jays at the participating sta tio n tell their audience to be
on the lookout fo r two giant woodpeckers wandering around
town . When listeners spot the birds, all .they have to say is " (na me
of statio n) dr ives me STIR CRAZY" to receive two pas ses for an
exclusive screening of the picture !
To expand the scope of thi s tie-in, invite the station to adopt
yo ur birds as their mascots - a nd include the STIR CRAZY
cucko os in all of their contests, promotions, events, personal
appea ra nces, etc .
GO "STIR CRAZY"
WITH MERCHANT TIE-INS
IF YOU THINK OUR PRIZES ARE CRAZY, WAIT 'TIL
YOI J S F F " ST I R rR AZV" AT THE (NAME OF) THEATRE!
CHECK OUT OUR CRAZY PRIZES . THEN SEE
" ST IR CRAZY " AT THE (NAME OF) THEATRE !
GO "STIR CRAZY"
AT WATERING HOLES
Where's the perfect place to go STIR CRAZY?
At the leading bars, taverns, restaurants and singles
throughout your area ... where owners and proprietors
than appreciate a slogan that stirs up business!
The idea is to blend your attraction with theirs, for
tional "mix" that benefits both of you.
Here are some examples of what you can do with participating taverns . . .
hangouts
will more
a promoand in-
• Arrange for a banner to be stretched across the back of the
bar, informing patrons that "All our bartenders are STIR
CRAZY!"
• Suggest a STIR CRAZY hour - at which time all drinks
that require stirring are offered at half-price! In which case
the slogan changes to something like this ... "Join us at the
'Happy Hour' and we'll go STIR CRAZY for you!"
• Provide bartenders and cocktail waitress with tee shirts that
say "I'm STIR CRAZY"
• Supply participating watering holes with STI R CRAZY
stickers for blenders and mixing machines.
• Print STIR CRAZY on coasters, napkins, cups, table tents,
and - of course - swizzle sticks, using the title treatment
and key art.
For an extra promotional splash , hold a STIR CRAZY contest
in which bartenders and mixmasters are challenged to concoct a
drink called the . .. STIR CRAZY! (Obviously, you should have
to "stir" it!)
The winning bartenders should receive passes as well as other
appropriate prizes (such as fine spirits) . In fact, a local liquor
distributor might participate by sponsoring additional prizes
(based on using his most popular potable in the drink recipe).
For the final effect, print up the winning drink recipe as a herald
and distribute it to restaurants and liquor stores throughout
your area.
After all, STIR CRAZY is the most "spirited" entertainment
in town!
A SCRAMBLED TITLE
QUIZ FOR
CONTEST PROMOTIONS
It's time for our favorite game-the scrambled title quiz-which
celebrates the STIR CRAZY talents of Richard Pryor and Gene
Wilder in their performances of the past.
The quiz is perfect for a newspaper contest in which readers
attempt to "unscramble" the titles in order to win passes to see
STIR CRAZY
Here's the challenge. We've listed ten fictitious titles, all drawn
from ten "reel" titles starring either Richard Pryor or Gene
Wilder. All you have to do is figure out the original titles!
Sounds simple, right?
To make it easier, the fictitious titles contain the same number
of words as the original titles .. . even though they've been "scrambled" for fun.
Now . . . see if you can unscramble them!
"CRAZY" TITLES •••
IN A MOVIE QUIZ
When it comes to titles, STIR CRAZY immediately evokes the
kind of lunacy that's right on target for today's audience.
But there's a history of other titles that also capture the spirit of
madness, which is the point of this movie quiz designed for newspaper or radio promotions.
To win passes, the challenge is to identify these other "crazy"
movie titles. But remember, some are direct references to the state
of madness ... while others are "flipped out" for fun .
Ready?
I. Here's a larcenous tale that's literally filled with madness ...
from beginning to end. Directed by Stanley Kramer, it
starred Spencer Tracy, Mickey Rooney, Milton Berle . .. and
more comics than a Saturday night in Vegas. (IT'S A MAD,
MAD, MAD, MAD WORLD)
2. Here's a "crazy" classic from Alfred Hitchcock - all about
a young lad who went berserk ... in grandma's dress. In the
film's classic scene, Anthony Perkins "showered" Janet Leigh
with something other than affection! Get the picture?
(PSYCHO)
3. In this fractured flick, Woody Allen starred as a lunatic inventor who specialized in such inspired creations as electric
warmers for toilet seats (for cold days) . For a clue to the
title,just "peel" your memory and go ape! (BANANAS)
4. Or how about this bio pic, based on the life of Elroy Hirsch
- the all-star receiver for the Los Angeles Rams back in the
50's. For the right title, think of lunatic limbs .. . or running
amok! (CRAZY LEGS)
5. Jack icholson won an Academy Award for his performance in this film, all about institutionalized madness and
the neurotic abuse of power. Louise Fletcher also starred as
"Nurse Ratched" - the queen of the looney bin where she
taught the residents how to flip out for freedom . Remember?
(ONE FLEW OVER THE CUCKOO'S NEST)
6. In this touching story, Liza Minnelli was "touched" as a
neurotic college girl who couldn't deal with the real world.
Clue: unlike Nicholson in No.5, she never quite got her
"wings!" (THE STERILE CUCKOO)
7. Here's a recent release, starring Bruce Dern and AnnMargret in a comic case of male menopause. When Bruce
hit his 40th birthday, he celebrated his second childhood
with new toys .. . like a Dallas Cowboys cheerleader!
(MIDDLE AGE CRAZY)
8. This underground classic is an all-time favorite with the
college crowd . Made as an "educational" documentary, it
demonstrates what can happen if you "go to pot" (REEFER
MAD ESS)
9. Here's the tie-breaker. These are not exactly merry melodies,
although that fits. Wh at we're talking about is the series of
cartoons that have entertained generations of moviegoers.
For the final bonus, think of orchestrated madness ...
(LOONEY TUNES)
10. If you think that was a tie-breaker, try this zany Marx
Brothers classic about a Florida land boom. The title is only
one word ... and only one-half of that word suggests the
inspired craziness in the picture. The question is ... can you
name it? (COCONUTS)
THE "SCRAMBLED" TITLES
CHOCOLATE SADDLES
WHICH WAY IS THE BLAZING FACTORY?
BLUE STREAK
LIGHTNING PRODUCERS
Here's the challenge. We've listed ten fictitious titles, all drawn
from ten "reel" titles starring either Richard Pryor or Gene
Wilder. All you have to do is figure out the original titles!
Sounds simple, right?
To make it easier, the fictitious titles contain the same number
of words as the original titles .. . even though they 've been "scrambled" for fun.
ow .. . see if you can unscramble them!
LOONEY TUNES
or... CRAZY LIKE
A 'E'ft., ...... ft....
cartoons that have entertained generations of moviegoers.
For the final bonus, think of orchestrated madness . ..
(LOONEY TUNES)
10. If you think that was a tie-breaker, try this zany Marx
Brothers classic about a Florida land boom. The title is only
one word ... and only one-half of that word suggests the
inspired craziness in the picture. The question is . . . can you
name it? (COCONUTS)
THE "SCRAMBLED" TITLES
CHOCOLATE SADDLES
WHICH WAY IS THE BLAZING FACTORY?
BLUE STREAK
LIGHTNING PRODUCERS
START THE CAR
GREASED LOVER
WASH WILLIE WONKA
UP THE REVOLUTION
THE WORLD'S GREATEST COLLAR
WITHOUT ME AND SILVER
LOONEY TUNES
or... CRAZY LIKE
A FOX·TROT!
There are all sorts of songs that suggest craziness in their titles .
And spotlighting those tunes is a great way for a radio station to
invite listeners to an advance screening of STIR CRAZY!
Contact a leading station in town and arrange for the dee jays
to announce that - during the promotion period - every time
"CRAZY" COMBO'S IN A MOVIE QUIZ
Gene Wild er and Rich ard Pryor pr ove once again th at when
you've got comi c chemi str y, the fun of the whole is even zanier
th an its parts.
Th at 's the subject of this quiz about other superb performers
who have teamed up in the past. Just for laughs. It 's perfect for a
radio contest. Or use it for a newspaper contest, backed by stills
o f Pryor and Wilder in their "stirring" role s.
Either way, here's the cha llenge. Can you name the se craz y
co mbos based on the following clue s?
4. As alumni of " Saturday ight Live',' the se funn y friends hit
the big screen for laughs. If yo u need another clue ,just catch
" T he Blues Brothers" in their latest act . . . on screen or in
co ncert! (JOHN BELUSH I and DAN AYK ROYD)
I. How abo ut thi s mar velou s mismat ch , pairing two marital
mishap s as the " odd est" couple in town . eil Simon supplied
th e scena rio, but we' re look ing for the name s of the two
actors who stirred up the laughs on screen. (JACK LEMMON
and WALTER MATTHAU in "T HE ODD COUPLE")
6. Speak ing of o ld timers, here 's a pair to dr aw two ! The y had
more th an one generatio n rollin g in the aisles with the crazy
co medy o f thi ck and thin , and the inevitable line ... "This is
a fine mess you've gotten me into !" (LAU REL and HARDY)
5. When the groaner and old ski-nose got together, the road was
paved with laughs from Singapore to Hong Kong . These close
friend s - off-screen as well as on - never missed finding
Amour, or Lam our ! (BOB HOPE and BING CROSBY)
7. This frantic film was filled with loco -motion , thanks to the
comic timing of its stars ... and a speeding locomotive ! For
a fast answer, think of "Silverstreak " before you go STIR
CRAZY. (GENE WILDER and RICHARD PRYO R)
2. The inspired idea of confronting one of the movies' most colorful leading men with television's "great one" led to a crosscountry chase that was so good , they did it again. This time,
name both the stars a nd the titl e. (BURT REYNO LDS and
JACKIE GLEASON in " SMO K EY AND THE BANDIT" )
8. Here 's a final comedy combo th at brought the hou se down
... laughing . . . back in the '40s and ' 50s. Th ey " met" everyone
from Fr anken stein to Dr. Jek yll and Mr. Hyde in their
co medy clashes, but the que stion is .. . " Who's o n first?"
Which is to say, that's a clue ! (BUD ABBOTT and LO U
COSTELLO)
3. Try these co ntempo ra ry comedian s, who sent the laughs
"U p In Smoke" in their first screen outing. Just think of a
" low rider " a nd a " high flyer " who have become the Laurel
and H ard y o f the subculture. Their name s? (CHEECH and
C HON G)
GENE
<~_WILDER
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PRYOR
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COLUMBIA PICTURES Presents
A HANNAH WEINSTEIN PRODUCT ION
GENE WILDER RICHARD PRYOR
Musi c by TOM
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Mu sic by TOM SCOTT · Execu ti ve Pro du cer ME LVILLE TUCKER
Pro d u ced by HA N NAH WEIN STEIN • W ritt en by BRUC EJA Y FRIEDM A N
Original soundtrack album available on Posse Records and Tapes.
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Mu sic by TOM SCOTT · Executive Pro d ucer MELVILLE TUCKER
Produ ced by HANNAH WEINSTEIN· Written by BRUCE JAY FRIEDMAN
RESTRICTED
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PAIIUIT 011 ADULT GUAROIAII
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UNDER l111EOUIIIES ACCOMPANYING
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TO BE USED IN THE NEW 6 COL.
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WILDER
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and
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WILDER
and
RICHARD
PRYOR
Together
Again in ...
COL UMBI A PICTURES Present s
A HANN AH WEINSTEIN PROD UCTION
in STIR CRAZY
Mu sic by TOM SCOTT · Executive Producer MELVILLE TUCKER
Produ ced by HANNAH WEINSTEIN' W ri tt en by BRUCEJA Y FRIEDMAN
A %r ....
D i rected by SIDNEY POITIER
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GENE
WILDER
and
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PRYOR
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COLUMBIA PICTU RES Presents A HANNAH WEINSTEIN PRODUCTION
GENE
WILDER
and
RICHARD
PRYOR
Together Again in ...
srm (~lll'ZY
COLUMBIA PICTURES Present s A HANNAH WEINSTEIN PRODUCTION
Mu sic by TOM SCOTT ' Executive Producer MELVILLE TUCKER
Produced by HANNAH WEINSTEIN ' Written by BRUCE JAY FRIEDMAN
Directed by SIDNEY PO ITIER
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WILDER
and
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01980 COLU MBI A PICTU RES INOUSTAIES. INC
Columbia
Pic:tures
THEATRE
AD 203 W 2 Col x 50 Lines
=
100 Lines
GENE
RICHARD
WILDER and PRYOR
Together Again in...
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...
C 1980 COLUMBIA PICTURES INDUSTRIES, INC.
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Pictures
TV SPOTS
RADIO
Also availab le in regular and wide sizes
SPO~. . . . ."
FULL PAGE
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Pictures
TV SPOTS
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Order your radio and /or television
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Ric k Davidson
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GENE - SMU Digital Collections

Transcription

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