New exhibitor InformatIon

2013
New Exhibitor Information
Welcome
Thank you for your enquiry regarding Reed Gift
Fairs - Australia’s largest gift and homewares
trade fairs. Reed Gift Fairs attract in excess of
59,000 visitors to its 5 trade fairs each year and
has been helping Australian and New Zealand
based wholesalers grow their businesses for
over 40 years.
Reed Gift Fairs is here to help you get the best
out of your business. In order to get started,
please read all of the information and return the
required material along with a brief background
on your company and its goals.
Details on how to exhibit with Reed Gift Fairs
are attached. The forms that need to be
returned as part of the application are included
at the end of this information kit.
There are no costs associated with your
application and you only need to apply once.
Once your application has been approved,
based on availability, you will be invited to
participate in your preferred fairs.
We are here to help so should you have any
questions or concerns, please feel free to
contact me.
Thank you again for your interest in Reed Gift
Fairs and we look forward to working with you.
Kind Regards,
Dawn Sullivan
Sales Manager
P 02 9422 2026
F 02 9993 8320
E dawn.sullivan@reedexhibitions.com.au
2 New Exhibitor InformatioN
About Reed Gift Fairs
Event Profile
Reed Gift Fairs are trade only events open exclusively to
members of the gift and homewares industry. There is no
charge for buyers to attend, however each visitor is required
to present two forms of business identification, including
ABN, along with one form of personal ID to gain entry. As
Reed Gift Fairs is a trade only event, cash sales are not
permitted during the fair.
Fair Dates
Fair
2013
2014
Melbourne
2-5 Feburary
1-4 February
Sydney
23-27 Feburary
15-19 February
Brisbane
6-9 July
5-8 July
Melbourne
3-7 August
2-6 August
Sydney
21-24 September
20-23 September
Venues
Sydney Convention & Exhibition Centre,
Darling Harbour
Melbourne Convention & Exhibition
Centre, Southbank
Melbourne Showgrounds,
Ascot Vale
Brisbane Convention & Exhibition Centre,
South Bank
3 New Exhibitor InformatioN
About Reed Gift Fairs
Categories
Exhibitors at Reed Gift Fairs are categorised by product under
the following branded categories;
Eligibility
Reed Gift Fairs requires that all exhibiting businesses are
Australian/New Zealand based and operated. Companies based
outside Australia and New Zealand are NOT eligible to exhibit.
Fair Attendance
2012 Fair Attendance
Total Visits*
Exhibitors
Melbourne
7,601
276
Sydney
23,633
697
Brisbane
5,626
238
Melbourne
34,613
814
Sydney**
10,785
458
* Total number of visits to the show, reported as a combination of single visits
and attendees who have re-visited the exhibition on subsequent days. Does
not include exhibitors.
** Figures stated are for 2011, as 2012 figures were not available at time
of publishing.
4 New Exhibitor InformatioN
Stand Packages
Shell Scheme
A shell scheme stand is a stand that we construct to match
your space requirements. All shell scheme stands include
velcro-compatible carpeted walls, fascia and signage (with
company name and stand number) and lighting.
Upgrade Options – Octanorm
Octanorm stands include smooth, clean white walling and
can include raised flooring. Removing the fascia is also an
option. The floors are available in white, black or beech effect,
are raised with a ramped edge and meet all venue-flooring
regulations.
Space Only
If you already have your own stand, or would like to design
your own unique look, then this is the best option for you. We
supply the floor space (including carpet) and you design and
construct your stand. Exhibitors with custom built stands will
need to provide a line drawing for our approval and the stand
must be completely free standing, not requiring any further
support from the surrounding walls.
Example of a 3m x 3m stand
5 New Exhibitor InformatioN
Exhibition costs
Stand Rates
Fair
Casual Rate
Melbourne February MCEC
$435
Sydney February SCEC
$626
Brisbane July BCEC
$373
Melbourne August SHOWGROUNDS
$384
Sydney September SCEC
$480
The above rates are per square metre and inclusive of space only and GST.
Public Liability
Reed Exhibitions requires every exhibitor to have Public
Liability Insurance in respect of personal injury to persons, or
property damages to a minimum of $10 million. This refers to
damage or injury caused to third parties/visitors on or in the
vicinity of their stand at an exhibition.
This will automatically appear on your contract and will be
removed upon receiving proof of currency for the duration
of the fair (this must be received at least 14 days prior to the
exhibition). The cost of Public Liability coverage through Reed
Exhibitions is $199.99 (incl. GST).
Marketing
To have a successful fair and to effectively drive buyers to
your stand and educate them about your company Reed Gift
Fairs have a number of marketing opportunities available
including our Gifted Event Directory and the Reed Gift Fairs
website. These options are explained in further detail on the
next page.
6 New Exhibitor InformatioN
Marketing & Promotion
Standard Promotional Package
When booking your stand, all exhibitors will automatically receive the
Standard Promotional Package. This package is an essential part
of your trade fair experience and costs $989.00 (inc GST). For those
wanting more exposure you will be given the option of upgrading the
promotional package to The Standard Plus, Enhanced or Premium
Package.
Company NAme
Includes:
• Exhibitor Profile in the
Gifted Event Directory
Website:
• 250 Word Web Description
• 50 Word Listing
• 10 x Product Categories
• Logo
• 5 x Product Images
• Stand Number
• 5 x Marketing Documents
• 1 or 2 Product Images
• 1 x Product Showroom Image
• QR Code
• 1 x Social Media Link
• Ability to send printed invites
to your database
• Email Enquiry Form
• Company Logo
Stand NUMBER
Your desciption of your company, the services provided and
the products you sell. Your desciption of your company, the
services provided and the products you sell. Your desciption of
your company, the services provided and the products you sell.
Your desciption of your company, the services provided and the
products you sell. Your desciption of your company, the services
provided and the products you sell. Your desciption of your
company, the services provided and the products you sell.
111 Address Road
Suburb, STATE 1111
Tel: 00 1111 1111 Fax: 00 1111 1111
Website: www.companyname.com.au
Email: info@companyname.com.au
Repby: Representative name, Representative
name, Representative name, Representative
name & Representative name.
• Email Signature
Gifted Event Directory
Gifted Event Directory is the official trade guide of Reed Gift
Fairs. Used by retailers year round, the Gifted Event Directory is
published five times a year and is an essential part of your trade
fair experience. Sent three weeks prior to each Fair, the Gifted
Event Directory is mailed to every qualified buyer who attended the
previous year’s fair, and is also available onsite during each Fair.
Supplement
The Supplement Promotional Package is offered to exhibitors that
missed the Gifted Event Directory deadline. Handed out onsite
and containing essential fair information, the Supplement package
costs $610.00 (inc gst) and includes a 50 word listing and the full
online package.
Online Opportunities
Reed Gift Fairs now offers online opportunities to increase your
company’s profile at the fair. These include;
• Banner Advertising
• E-Blast Advertising
For further information call Lynn Ormiston on 02 9422 2458 or email at:
lynn.ormiston@reedexhibitions.com.au
7 New Exhibitor InformatioN
Company NAme
Stand NUMBER
Your desciption of your company, the services provided and
the products you sell. Your desciption of your company, the
services provided and the products you sell. Your desciption of
your company, the services provided and the products you sell.
Your desciption of your company, the services provided and the
products you sell. Your desciption of your company, the services
provided and the products you sell. Your desciption of your
company, the services provided and the products you sell.
111 Address Road
Suburb, STATE 1111
Tel: 00 1111 1111 Fax: 00 1111 1111
Website: www.companyname.com.au
Email: info@companyname.com.au
Repby: Representative name, Representative
name, Representative name, Representative
name & Representative name.
Exhibitor Profile: Choose from the two templates
above to profile your business effectively within
the Gifted Event Directory.
How to APPLY
To submit your application form please complete and
submit the following:
•A
covering letter outlining your company’s history, mission
and what you aim to achieve exhibiting at Reed Gift Fairs
•A
copy of full Australian/New Zealand registration of
business name
• Form 1 General Information
• Form 2 Reference Details
•A
brochure or visual material outlining your product line
Please Note: A
pplications will only be considered if
they are complete.
You can return your application by:
Fax: (02) 9993 8320 or
Post: Reed Gift Fairs
Locked Bag 2555
Chatswood DC NSW 2067
Email: dawn.sullivan@reedexhibitions.com.au
What happens next?
1. Your application will be processed and references will be
checked and validated.
2. If your application is successful, your details will be placed
in our database and you will then be eligible to exhibit in
future with Reed Gift Fairs.
3. You will receive a phone call from your allocated account
manager to confirm that your application was successful.
Subject to availability, you will then receive a stand offer for
your nominated fair.
Tower 2, 475 Victoria Avenue, Chatswood, NSW 2067
Locked Bag 2555, Chatswood DC, NSW 2067
P +61 2 9422 2500 | F +61 2 9993 8320
www.reedgiftfairs.com.au | www.reedexhibitions.com.au
ABN 47 000 146 921
8 New Exhibitor InformatioN
APPLICATION to Exhibit PART 1
Business Type
Company
Name
Please select your type of business:
Sole Trader
ABN
Partnership
Company
Other ...................................................................................
Key Contact
Name
# of Staff
Job Title
How many SKU’s (stock keeping units) do you have?
Business Address
Address
What % of your SKU’s are stocked in your warehouse?
Suburb
State
Postcode
Have you ever had a previous business in Australia or NZ?
Yes >
Country
Wholesale
No
Retail
Contact details
Phone
Is your business:
Fax
Website
Email
Sales Agent
Manufacturer
Distributor
Importer/Wholesaler
Please list the top 3 retailers who have a credit account with
your business:
Products
Please select the category which represents 70% (or more) of
the products that you wish to display:
1.
2.
3.
Gift
Home
Kitchen
Jewellery & Fashion
Outdoor
Junior
Please list the top 3 supplying companies that you have a credit
account with:
1.
2.
Please describe your products
3.
Do you have a showroom?
Yes
No
If yes, is this location:
Residential
Commercial
Do you have a warehouse?
Yes
In which type of retail store would your products be found?
Gift
Homewares
Garden
Furniture
Fashion
Discount
Jewellery
Toy
Hardware
Souvenir
Other ...............................................
No
If no, where do you store your stock?
..........................................................................................................
If yes, is this location:
Residential
Commercial
Please list this address:
..........................................................................................................
..........................................................................................................
..........................................................................................................
APPLICATION to Exhibit PART 2
REFERENCE LIST
Company
Name
You must provide three current business references,
at least one of which must be from within the gift and
homewares industry. All referees must be located in
either Australia or NZ. Applications will not be reviewed
or accepted without three references.
ABN
Exhibition History
Have you ever exhibited your products at any event within
Australia or New Zealand?
Yes
No
1.
Year
2.
Year
Year
Year
Have you ever exhibited your products at any
international events?
Yes
No
• Your accountant, though it is preferred that you list people
with whom you trade.
REFERENCE 1
Name
Company
Phone
If yes, please list:
Postcode
Type
1.
Year
2.
Year
3.
• Someone whom you supply in the gift industry
• A company who supplies you with a service or materials to
run your business
If yes, please list:
3.
Who is a suitable referee?
Year
Year
REFERENCE 2
Name
Exhibition Preferences
Company
Please indicate at which of our fairs you wish to exhibit and
the size of the stand you require:
Phone
Melbourne February
Size
Sydney February
Size
Brisbane July
Size
Melbourne August
Size
Sydney September
Size
Postcode
Type
REFERENCE 3
Name
PUBLIC LIABILITY INSURANCE
Do you have your own public liability insurance?
Yes
No
Company
Phone
Postcode
Type
HOW DID YOU FIND OUT ABOUT US?
Advertisment
Business Associate
Trade Publication
Attended as a Visitor
Website
Invitation
Other .....................................................................................
I hereby declare the above information to be true and accurate.
Signature
Print Name
Date
Privacy Statement
Reed Exhibitions fully abides by all privacy regulations and this information will be used
for the sole purpose of assessing your application. Reed Exhibitions reserves the right
to deny your application. Please note this is an expression of interest for exhibition
space and not a booking document.
Tower 2, 475 Victoria Avenue, Chatswood, NSW 2067
P +61 2 9422 2500 | www.reedexhibitions.com.au